1

1

2

• National Hot Rod Association (NHRA)– 300mph Top Fuel and Funny Cars, 200mph Pro Stock Cars,

195mph Pro Stock Motorcycles – Every race broadcast on ESPN2 &

ESPN2HD– ESPN2 is in more than 96 million

households– Up to 125,000 spectators per event– National tour reaching 37 of the top

50 DMA’s

• Steve Johnson Racing 2009 – 23rd consecutive year racing in NHRA

Pro ranks

2

3

Average of 100,000 fans at each eventMotorcycles are 1 of 4 Pro Categories

Motorcycles go 0-60 mph in 1 second & 0-100 mph in 2 seconds¼ mile in 6.9 seconds @ just under 200mph

600 lbs with rider about 400 hpNo Seatbelts, Roll Cage or Parachute

3

4

.

Media… without winning

•Live TV- ABC, NBC, ESPN2, or webcam based shows•Morning drive time, performance, racing, or variety shows•Gear interview to careers, candy, or consumer products•Work with all local TV and Newspapers to report on event•Exposure creates Branding and education about product, sponsor or industry

4

5

Media… without winningOff track education appearances generate print exposure

5

6

2 Helmet cameras assures sponsor of TV time on ESPN2

6

7

Commercials or Tech tips for any brand or products

7

8

Reconnect Sponsor’s brand with Fan/Customer:

•Hand out racing cards•Front:

•Steve with Bike and sponsor logos

•Back: •Sponsor info with pictures•Partners information of sponsor •Web page address•Couponing or a tear off

8

9

NHRA Youth and Educational

Services (YES) Fridays at NHRA National events that connects education and drag racing. YES continues to

reach over 25,000 vo-tech students annually. Steve Johnson (in red) is one of 5 speakers.

9

10

NHRA YES events… Steve is guest speaker

NATIONAL EVENTS

1. Gainesville, FL2. Houston, TX3. Atlanta, GA4. St. Louis, MO5. Chicago, IL6. Englishtown, NJ7. Indianapolis, IN8. Charlotte, NC9. Dallas, TX10. Los Angeles, CA

10

11

After YES event…“NHRA Pro Stock Bike 101”• Steve talks about basics of

Pro Stock Motorcycles and How-to-Win

• Get up close to our $90,000 U.S. Nationals winning motorcycle

• Q & A session• Tour of Rig 11

12

Career Opportunities Fair At NHRA Race in November:•3500 to 5000 students come to the

track to learn about a career•Displays are set up for each industry•Steve talks about careers and getting specific education for that field

12

13

Skills USA: Steve’s presentation on careers and specific training after high school

•Regional competitions•Georgia•Alabama•Or any target

•National Show •Award presentation•Bike display•Drive traffic to display•Autographs

Attendance 2 to 5000 studentsat every event

13

14

"“Steve is a true champion for the

youth who will build, maintain and service the infrastructure of

America in the 21stCentury.“

Tim Lawrence

Executive director14

15

Trade Shows:•Traffic builders•Can go international•Turns Static Booth into an Dynamitic Booth•Real prizes•Specific training

15

16

Reaction Timer is mobileCompany functions with bikes

Ladder or scoreboard with winner Private parties

Very portable

16

17

Corporate Functions:•Employee Appreciation Day•Rig Tours •Racing seminar and video•Reaction timer races with prizes

17

18

Technical School VisitsThousands of students are motivated by Steve’s

presentations

18

19

High School Visits

19

20

Steve Johnson Racing Web Integration– A link to www.sponsor.com will be posted– Myspace.com– Facebook.com– youtube.com

20

21

• Provide a heart pounding experience for students, sales teams, educators, customers and guest

• Provide an incentive program for anyone or any company• Reward your customers or sales team and enhance your sales• “Relationship Builder” • Use our tractor trailer as your weekend office• “Your corporate footprint into motorsports”

Benefits of Entertaining with Steve Johnson Racing at the race

21

22

• SJR Pit Side Corporate Services:– VIP Race Hauler Tour

• Computer Data Retrieval• Spare Parts and Engines• Snap-on tool storage• Clutch Management• Driver’s Lounge

– VIP Starting Line Access– Reaction Timer Race with Prizes for Perfect Times– Pictures with Motorcycle and Steve Johnson– Personal Meet & Greet with Driver & Team– Lunch or Snacks*– Drinks available throughout the day– Goodie Bags*– Unlimited Hospitality Access-

• A private, shaded space to relax, and socialize throughout the day• Can be used treat customers, employees, vendors, or elected guests,

giving them something they can’t buy anywhere else – a behind the scenes look at what it takes to race.

22

23

• Your guests will meet Steve Johnson and the team

• Have time to take pictures• Get personalized autographs

Pit Area Meet and Greet

23

24

Steve Johnson Racing (SJR)

Hospitality• Unlimited access to SJR pit & • hospitality; your weekend office• It’s private, trackside and

convenient• Drinks and snacks provided

24

25

• Customize tours – small or large

• Steve and crew chief will provide you and your guest a VIP tour

Tours of the Race Rig

25

26

Tours of the Race RigStage 1

• Data Retrieval• Bike set-up• Technology update

26

27

Tours of the Race RigStage 2 Tool Organization and Parts

• See how our team transports a multi-million dollar racing and marketing operation in a 80 foot long tractor trailer

27

28

Tours of the Race RigClutch Management

• See how the team prepares• An up close and personal look

with the Pros

28

29

Tours of the Race RigDriver’s Lounge• Go where Steve prepares

for each race• Meetings with clients

and sponsors• The ultimate VIP area

for any race team

29

30

“NHRA Pro Stock Bike 101” Stage 3

• Steve talks about basics of Pro Stock Motorcycles and How-to-Win

• Get up close to our $90,000 U.S. Nationals winning motorcycle

• Q & A session30

31

Reaction Timer Seminar & Race• Learn about a NHRA starting line

(Christmas tree) and our reaction timer• Test your reaction skills• Race against Steve

Johnson and others• Create competition

and win prizes (optional)

31

32

Capture Your Memories

32

33

“Stage” with Steve• You and your guests travel

with team to the “Staging Lanes” before the races

• Be a part of the SJR team

33

34

• Accompany Steve to Drivers’ Introductions Stand on the track and see all your favorite NHRA Drivers introduced

Drivers’ Introductions (Sunday only)

34

35

Experience All the Pit Action• Swap and Service engine between rounds• Feel the action of racing from behind the ropes

35

36

We will provide a life long experience

Your guests and customers are our VIP’s

All Day Experience

36

37

Guest or Customer MemoryPersonalized and autographed by Steve• Can add your company logo • Framed custom picture

to extend experience

37

Sponsor Name Here

38

2010 Steve Johnson Racing Schedule• Gainesville, Florida March 11-14 • Houston, Texas April 9-11• St. Louis, Missouri (Madison, Illinois) April 30 May 2• Atlanta, Georgia May 14--16 • Chicago, Illinois June 3-6• Englishtown, New Jersey June 10-13 • Norwalk, Ohio June 24-27• Sonoma, California July 16-18• Denver, Colorado July 23-25 • Brainerd, Minnesota August 12-15 • Indianapolis, Indiana*September 1-6 • Concord, North Carolina September 16-19 • Dallas, Texas September 23-26 • Reading, Pennsylvania October 7-10 • Las Vegas, Nevada October 28-31 • Pomona, California November 11-14

38

39

Winning with Steve Johnson Racing:2 time winner of NHRA U.S. NationalsRecipient of NHRA’s Good Hand award

39

40

Logos on Race Day Uniforms

Sleeve – A Upper Chest – BStomach – C Center Chest - D

40

41

More signage space than any other kind of motorcycle in motorsports

41

42

• Front fender - A• Behind seat - B• Below seat - C• Wheelie bar panel - D

42

43

Tractor Trailer can be wrapped with corporate branding

43

44

Costs:

• Major Sponsorship = 500K per year (includes an account manager)• Major associate = 300K• Associate program = 250 -100K

• Breakdown of sponsorship activation and driver appearances are available on request.

•Steve Johnson 2551 Ruffner Ct. Birmingham, Al. 35210•Office 205-956-4777 Cell 916-716-8282 44

4545