national ice cream retailers association

National Ice Cream Retailers Association

DECEMBER 2009 - $25.00

Ice cream clInIc revIewEach year, members of The National Ice Cream Retailers Association, who make their own ice cream, submit samples of their ice cream to a professor of dairy science and an independent laboratory, prior to the Annual Convention, to be analyzed and compared to ice cream standards. This year Dr. Johnny McGregor, Clemson University, Clemson, South Carolina analyzed samples of vanilla and strawberry ice cream submitted by members of the association. A total of 18 vanilla samples and 16 strawberry samples were submitted. The ice cream is scored, according to color, texture, taste, bacterial count, and many other factors. Blue Ribbons are awarded to those scoring the highest marks, then Red Rib-bons, and White Ribbons. The following winners received their certificates at the Asso-ciation’s 76th Annual Convention, held November 4-7, 2009 at the Chaparral Suites Hotel, Scottsdale, Arizona.

VANILLA ICE CREAM Blue Ribbons: Anderson’s Frozen Custard, Williamsville, NY Ashby’s Sterling Ice Cream, Shelby Township, MI (Vanilla, Vanilla Bean, French Vanilla) Bedford Farms Ice Cream, Bedford, MA Chocolate Shoppe Ice Cream, Madison, WI (Old Fashioned Vanilla) Custard Cone Frozen Custard, Roscoe, IL (Old Fashioned French Vanilla Frozen Custard)

VANILLA ICE CREAM Blue Ribbons (continued): Four Seas Ice Cream, Centerville, MA The Ice Cream Club, Inc., Boynton Beach, FL Maggie Moo’s Ice Cream & Treatery, Norcross, GA Marble Slab Creamery, Norcross, GA Queen City Creamery, Cumberland, MD Sno Top, Ltd., Manlius, NY (Vanilla Soft Serve) VANILLA ICE CREAM Red Ribbons: Double Dip, Lebanon, OH Mercurio’s Mulberry Creamery, Kittanning, PA Woodside Farm Creamery, Hockessin, DE

STRAWBERRY ICE CREAM Blue Ribbons: Anderson’s Frozen Custard, Williamsville, NY Ashby’s Sterling Ice Cream, Shelby Township, MI Chocolate Shoppe Ice Cream, Madison, WI Four Seas Ice Cream, Centerville, MA Here’s Your Scoop!, Lee’s Summit, MO

2 NICRA December 2009

CALL YOUR NICRA SUPPLIER MEMBERS FIRST

http://www.nicra.org

50-60 Parkway Place Edison, NJ 08837www.icecreamproducts.com

( )800 ICE-CREAMCall Us Toll Free

For additional information or product list, please call the Sales Dept.(732) 225-1314

Ice Cream Mixes, Ice Cream Extracts, Purees & Colors, Cake *D*Cor Edible Wafer Flowers, Sprinkles, Chocolate & All Colors,

Cone & Waffle Baker & Batters, Spoons, Ice Cream Weaves & Variegates, Nuts & Crunchies for Ice Cream, Sundae Dishes & Packaging,

Ice Cream Making Supplies, Fruit & Chocolate Toppings, Italian Ice Bases& Flavors, Straws & Napkins, Cake Decorating Supplies, Wrappers

& Plastic Trays, Colombo Yogurt Mixes, Slush Bases & Flavors, Take-Home Products, Novelty Cones, Frozen Strawberries, Paper Cups

and Containers, Sherbert Mix, Ice Cream "Panza Pizza" Ingredients, Big Train Smoothies, Bodean Cones, Sugar Creek Yogurts,

Cone Guy Cook-E-Cones, Kone Karry-All Cone Carriers & Much More!

Celebrating Over 44 Yearsof Quality Products

3 Generations Strong

STRAWBERRY ICE CREAM Blue Ribbons (continued): The Ice Cream Club, Boynton Beach, FL Maggie Moo’s Ice Cream & Treatery, Norcross, GA Marble Slab Creamery, Norcross, GA Woodside Farm Creamery

STRAWBERRY ICE CREAM Red Ribbons: Bedford Farm Ice Cream, Bedford, MA Double Dip, Lebanon, OH (Strawberry & Strawberry Patch) Mercurio’s Mulberry Creamery, Kittanning, PA (Strawberry Gelato)

new OffIcers and BOard Of dIrectOrs elected

The National Ice Cream Retailers Association elected new officers and board members at the 76th Annual Convention held November 4-7, 2009 at the Chaparral Suites Resort, Scottsdale, Arizona. Elected as president of the association was Bob Turner, Dairy Corner, Urbana, Ohio. Lynn Dudek, Ruth Ann’s Ice Cream, No. Muskegon, Michigan was elected as president elect. Dan Messer, Eskamoe’s Frozen Custard & More, Monroe, Loui-siana was elected vice president. David Zimmermann, Royal Scoop Homemade Ice Cream, Bonita Springs, Florida was elected secretary/treasurer. Vince Giordano, Sno Top, Ltd., Manlius, New York becomes immediate past president. Elected to the board of directors for three year terms were: Carl Chaney, Chaney’s Dairy Barn, Bowling Green, Ken-tucky; Cliff Freund, Cliff’s Dairy Maid, Blairstown, New Jersey; Juergen Kloo, Joy Cone Co., Hermitage, Pennsylva-nia; John Pitchford, JP’s Custard Cart, Albuquerque, New Mexico; Joe Venuti, Bedford Farms Ice Cream, Bedford, Massachusetts. Terms will expire with the November 2012 Annual Meeting.

sUPPlIer OffIcers elected

The National Ice Cream Retailers Suppliers Association of-ficers are elected for a two year terms.

Elected as president of the association was Margaret Ander-son, Taylor Freezer of New England, Norwood, Massachu-setts. Tom Zak, Concord Foods, Brockton, MA was elected vice president. Mary Kircher, Dingman’s Dairy, Paterson, NJ was elected as secretary/treasurer. Rich Draper, The Ice Cream Club, Boynton Beach, Florida becomes chairman.

ten stUdents wIn BrYce tHOmsOn scHOlarsHIP awards

During the Bryce Thomson Silent and Live Auctions recently held during the annual meeting in Scottsdale, Arizona, it was announced that ten employees of member stores will each be receiving a scholarship award. The winners and amounts of the award are: $3,500 Melissa Baker Broom’s Bloom Dairy Store, Bel Air, MD$2,500 Megan Bedard Bonnie Brae Ice Cream, Denver, CO$2,500 Ayodele Tushindde Leopold’s Ice Cream, Savannah, GA $2,000 Karissa Getz Queen City Creamery & Deli, Cumberland, MD$1,500 Liza Schmidt Avondale Dairy Bar, St. Catharines, ON, Canada

Howard Gordy Inc. - Bakery & Gelato Supplies871 Shepherd Avenue - Brooklyn N.Y. 11208 - Ph: 718 - 927 9511 - Fax 718 - 927 9512

www.howardgordy.com - [email protected]

Elenka has become synonym of success in gelato and confectionary making.Elenka products, which are based on quality and Italian tradition, give gelato and pastry makers the tools necessary to make their craftsmanship stand out from the rest.Elenka and Howard Gordy, Inc. work together to provide constant guidance and assistance in finding the right solution for each customer.




$1,000 Abigeal Roche West’s Hayward Dairy, Hayward, WI$1,000 Nicole Mester Kelly’s Kone Konnection, Hamden, CT$1,000 Kinzie Reickmann Blue Ridge Ice Creams, Winston-Salem, NC$1,000 Amy Cobb The Ice Cream Dugout, Windham, ME$1,000 Adrianne Reynolds Mr. R’s Ice Cream Shop, Capac, MI

This year, during the silent and live auctions in Scottsdale, $15,673 was raised for the Bryce Thomson Scholarship Fund. The suppliers also agreed to contribute $3,000 and the Board approved another $2,000 contribution. Janet Mitchell and Barbara Venuti, who coordinated both the silent and live auctions, did an outstanding job and the association is grate-ful to them. The association would like to thank everyone who donated an article for the auctions and also everyone who attended the convention and were so generous with their donations.

The Bryce Thomson Scholarship was established in 1995 to honor Bryce Thomson, a long time member and past presi-dent of the association and author of the monthly association publication, “The Sundae School Newsletter.” He worked for Miller Dairy in Eaton Rapids, Michigan for 40 years and eventually became president of the company. He is the originator of the “Ice Cream Sundae Poll,” and the “Educa-tion Through Ice Cream” program which assisted a number of secondary schools with a teaching and learning concept in which students served up frozen treats during the noon hour in an actual in-school ice cream parlor. The first, called the “Cold Tongue Ice Cream Parlor” was set up in Eaton Rapids, Michigan High School in 1973.

HOneY sUnflOwer GelatO named YOUr Best new flavOr

Honey Sunflower Gelato was named your best new flavor at the National Ice Cream Retailers Association Annual Meet-ing recently held at the Chaparral Suites Resort, Scottsdale, Arizona, November 4-7, 2009. Your Best New Flavor contest is held each year in conjunction with the Ice Cream Clinic Review at the annual meeting. The ice cream is formulated and produced by Mercurio’s Mulberry Creamery, Kittanning, Pennsylvania. The company won the coveted First Place for its new flavor. A total of 30 new flavors were submitted by NICRA member companies. Each flavor is sampled by convention attendees and a vote is taken by ballot at the meeting. The winner was announced during the annual banquet at the end of the meeting. Ashby’s Sterling Ice Cream, Shelby Twp., Mich., won second place for Caramel Macchiato Ice Cream. Izzy’s Ice Cream Café, LLC, St. Paul, Minn. took third place for Midnight Snack Ice Cream. Honorable Mentions were given to Here’s Your

Scoop, Lee’s Summit, Missouri for Oatmeal Cookie Ice Cream; The Ice Cream Club, Boynton Beach, Fla. for Red Raspberry Truffle Ice Cream; and Springer’s Homemade Ice Cream, Stone Harbor, N.J. for Sweet Potato Pie Ice Cream.

caramel latte GelatO named Best cOffee flavOr

Caramel Latte Gelato was named the best coffee flavor at the National Ice Cream Retailers Association Annual Meeting recently held at the Chaparral Suites Resort, Scottsdale, Ari-zona, November 4-7, 2009. The Best Flavor contest is held each year in conjunction with the Ice Cream Clinic Review at the annual meeting. The ice cream is formulated and produced by Mercurio’s Mulberry Creamery, Kittanning, Pennsylvania. The company won the coveted First Place for its flavor. A total of 23 new coffee flavors were submitted by NICRA members. Each fla-vor is sampled by convention attendees and a vote is taken by ballot at the meeting. The winner was announced during the annual banquet at the end of the meeting. Ashby’s Sterling Ice Cream, Shelby Twp., Mich. took second place for Cara-mel Macchiato Ice Cream and third place went to Springer’s Homemade Ice Cream, Stone Harbor, N.J. for Coffee Oreo Ice Cream. Honorable Mentions went to The Double Dip, Lebanon, Ohio for Capucino Almond Fudge Ice Cream and Ashby’s Sterling Ice Cream, Shelby Twp., Mich. for Mocha Almond Fudge Ice Cream.

5NICRA December 2009




new actIve memBers

Andy’s Italian Ice’s12 Store Hill Rd.P. O. Box 156Old Westbury, NY 11568516/972-7959Fax: 516/626-2666www.andysitalianices.comAndrew & Kim Miscioscia

Brainfreeze, Inc.4622 Bluebell Trail, NorthMedina, MN 55340612/281-5739Fax: 763/231-0275Josh Albert

Eternal Life, Inc.6320 N. Whipple St.Chicago, IL 60659773/761-6100Fax: 773/761-6332Yale Zimmerman

Haydon Ice CreamP. O. Box 1146Lafayette, CA 94549925/283-4400Fax: 925/284-4504Larry & Diane Haydon

Daniel Levine191 A Richards St.Brooklyn, NY 11231347/249-9671

Main Street Shoppes9048 State Route 132, WestP. O. Box 462Clay, KY 42404270/664-9195Christy Mitchell

Sweet Williams Ice CreamP. O. Box 1570Santa Rosa Beach, FL 32459570/972-4205William Laberge

Swift Enterprises10115 E. Bell Rd., Suite 107, #411Scottsdale, AZ 85260480/766-6695Bruck SwiftMike & Tami MillerStacey Johnson

Tazza di Caffe/Suzy’s Homemade Ice Cream928 Valley View Dr.Council Bluffs, IA 51503712/310-5376Susan Shockey

Upstate Ice Cream Company667 County Route 37Central Square, NY 13036315/308-0642Fax: 315/676-4864Steven Zuk

Utopia Frozen YogurtP. O. Box 130Selah, WA 98942509/697-4765Randy FingerBeth Finger

Zoe’s Sweet Spot620 Miramar Dr.Half Moon Bay, CA 94019650/703-5545Krista Gilbert1 D

QUeen cItY creamerY & delI wIns PrOmOtIOn Of tHe Year award

The 22nd Annual Promotion of the Year Award was presented to Terry & Rick Michels, Queen City Creamery & Deli, Cumberland, MD at the National Ice Cream Retailers As-sociation 76th Annual Meeting held at the Chaparral Suites Resort, November 4-7, 2009. On the left: Christina Rafferty, an employee of Queen City Creamery, and Terry Michels accepts the award.




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tHe POwer Of PUBlIcItY How Publicity Can Take Your Business to New LevelsBy Marsha Friedman

No matter what type of business you’re in, you can’t beat the power of publicity for drawing attention to all that you have to offer. Whether you’re selling luxurious cashmere sweat-ers, nutritional supplements, ice cream or painting murals, your fine products or natural talent won’t matter if your target clientele doesn’t know about you. Simply put, it’s your op-portunity to put a friendly face on your business and acquaint your target audience with who you are and what you do.

Before we go any further, let’s take a close look at what pub-licity actually is. It’s non-paid media exposure that promotes your company in a positive light. That’s right; it’s when you’re interviewed by phone on talk radio shows around the country, or appear as a guest on TV shows and/or get edito-rial coverage in newspapers and magazines.

Being on the air and in the news is undoubtedly one of the best ways to create a “buzz” about you and your business. Let me give you an example. In the early days of my career, I worked for a Beverly Hills based money manger who had about $20 million under management. As Director of Sales and Marketing, my job was to generate leads and bring in new clients who had a minimum of $100K to invest.

One day a reporter from The Robb Report called because they were writing a story on money managers. While talking with my boss, the reporter discovered that he lived in the 90210 zip code (this was during the height of the TV show’s popu-larity), drove a brand new Mercedes and was married to a famous actress. When all was said and done, my boss’ picture was plastered on the magazine cover and inside was a feature story detailing the great earnings he’d made for his clients.

Once the story ran, I practically became an order taker because the phones were literally ringing off the hook with investors who had $100K and more and wanted their money managed by my boss. As you can imagine, that $20 million under management prior to the magazine article hitting the stands, became $50 million in an incredibly short period of time.

Now let me tell you why this phenomenon occurs. Public-ity helps alleviate the apprehension some people feel when trying a new business. Publicity also helps you develop a rap-port with your target audience. And there’s just no better way to boost your credibility because the media has chosen to put you in the spotlight as their expert authority. Anyone can pay for an ad in The Robb Report, but not everyone is featured in a cover story, the difference is universes apart.

Let me give you some basic tips on how to attract media at-tention:




The best way to gain credibility with the media is by writing a book. Short of a book, you need a booklet or at the very least a white paper. Don’t be intimidated by this idea, if you don’t have time or the skill to write a book, hire a ghost-writer who will capture your voice and pen the book for you. Two good resources to find a ghost writer are: www.guru.com and www.elance.com.

Pay attention to current events. Find ways to tie your exper-tise or business into relevant and newsworthy topics.

Present yourself as an expert. Don’t pitch yourself though. Instead, pitch the issue then offer your insights as a knowl-edgeable expert.

Write a press release focusing on a problem that your product solves. Again, don’t pitch the product. Pitch the problem and the solution.

Create photo opportunities such as a fundraising event and invite the local media.

Write a “tips” or “how-to” article for the newspaper or maga-zine journalists who cover your industry. You’re generating goodwill by “giving away” valuable information while also establishing yourself as an expert.

I promise, once you’ve learned how to harness the power of publicity, your business will never be the same.

Marsha Friedman is the CEO of Event Management Services, Inc., a publicity firm that has represented many well known clients such as Motown’s Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears.

BUtter PrIcesOctober 30, 2009 - Grade AA Butter finished at $1.4100. The weekly average was $1.3640. (2008 price was $1.7190)

November 6, 2009 - Grade AA Butter finished at $1.50. The weekly average was $1.4330. (2008 price was $1.7190)



Support prices for butter start at $1.05. Butter prices are reported from the Chicago Mercantile Exchange on Friday. The Merc is considered a spot market for butter. Merc prices are important to dairy farmers because the value of the fat and fat differentials in raw milk are established from the prices quoted from the Exchange, and Merc prices are used in the BFP update.

feBrUarY calendar

MonthlyAmerican Heart Month. During this month, the American Heart Association will focus on women with “Go Red for Women”, an educational movement about women and cardio-vascular disease. For more information go to: www.ameri-canheart.org or www.goredforwomen.org.

National Black History Month. Observance of a special pe-riod to recognize achievements and contributions by African Americans. For more information go to: wwwasalh.org.

National Cherry Month. To publicize the colorful red tart cherry. For more information go to: www.choosecherries.com

National Children’s Dental Health Month. To increase dental awareness and stress the importance of regular dental care. For more information go to: www.ada.org

National Time Management Month. This is the month when those noble plans made in January start to go awry. This observance is dedicated to renewing those best laid plans. For more information go to: wwwspringboardtraining.com

Youth Leadership Month. This month is dedicated to cel-ebrating young people who take on leadership roles in their lives. It is also dedicated to encouraging those who have not yet done so to consider doing so because they can. For more information go to: www.springboardtrainining.com

WeeklySolo Diners Eat Out Week, February 1-7. Treat yourself to a meal in a restaurant, all by yourself. For more information go to: www.solodining.com

Women’s Heart Week, February 1-7. Women’s Heart Founda-tions’ nationally recognized program to raise awareness about the number-one killer of American women: heart disease. For more information go to: www.libov.com

DailyGroundhog Day, February 2. Old belief that if the sun shines on Candlemas Day, or if the groundhog sees his shadow when he emerges on this day, six weeks of winter will ensue.

Fifteenth Amendment to the U.S. Constitution Ratified, Feb-ruary 3, 1870. Granted that the right of citizens to vote shall not be denied on account of race, color or previous condition of servitude.

Abraham Lincoln’s Birthday, February 12. The 16th presi-dent of the United States and the first to be assassinated.

Valentine’s Day, February 14. An old legend has it that birds choose their mates on Valentine’s Day. Now it is one of the most widely observed unofficial holidays. It is an occasion

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for the exchange of gifts and greeting cards with affectionate or humorous messages.

Presidents Day, February 16. Observes the birthdays of George Washington (February 22) and Abraham Lincoln (February 12).

Ash Wednesday, February 17. Marks the beginning of Lent. Forty weekdays and six Sundays remain until Easter Sunday. Named for use of ashes in ceremonial penance.

NICRA Board of Directors Meeting, February 27, Hyatt Regency Riverwalk, Jacksonville, Florida.

cHarra JarOsZ JOIns lUcKs fOOd decOratInG

Charra Jarosz has joined Lucks’ decorat-ing team as the newest decorat-ing consultant. With more than ten years experience decorating cakes, Charra brings grocery/retail bakery knowledge and perspective to Lucks Food Decorating Company. She

was a finalist at the 2009 International Dairy Deli Bakery Association (IDDBA) Cake Challenge, where she competed against other national cake decorators.

Charra holds a Bachelor of Arts degree in Art History and a Bachelor of Fine Arts in Metal Design, both from the Univer-sity of Washington. Before she came to Lucks, she worked as a cake decorator, a jewelry/metals studio coordinator and an independent jeweler with gallery representation in downtown Seattle. Look for Charra’s amazing creations on Lucks’ web site at www.lucks.com where you can view decorating ideas from both of Lucks’ decorating consultants.

Make Your Plans Now to AttendNICRA’s 77th Annual Meeting

November 10-13, 2010Millennium Maxwell House Hotel

Nashville, Tennessee

10 nO cOst tO lOw cOst waYs tO BOOst sales

by Jean Joachim

I don’t understand why businesses cut advertising during bad economic times. It seems to me that when times are tough, you need more advertising, not less. But you may say that your ad budget has shrunk along with your customer base. What can you do? Don’t stop advertising! Use these 10 simple no-cost to low-cost ways to advertise and bring in customers.

email a 20% discount offer to your current customers. Do you have the email addresses of your customers? If not, start to collect them right away, because it is FREE for you to email. This is a great opportunity to try out offers without paying for postage. Test different offers to find the ones that bring in the most business.

email a 20% discount to gift recipients. Capture the email addresses of gift recipients. If you don’t have their email addresses, use their snail mail addresses. Send a discount coupon on a postcard. The postage for regular postcards is only $.28 each.

Offer additional services for free with a sale. If you sell cars, offer a longer warranty or a free option or free option upgrade. If you’re a car wash, how about one free wash for every five? An offer of 5 free color copies for every 100 black-and-white or color copies might increase business. You can create a slew of free services to entice customers if you brainstorm with your employees. Though not everyone is out of work, most people are looking for ways to stretch their dollar more than ever these days. Put free offers in your window. Create a professional-look-ing flyer, or have someone at Kinko’s help you. Make several and change them every week or two. This will keep people watching your windows. When they see an offer they like, they will come in and buy.

Exchange free offers with complementary, but not com-peting, businesses. Give flyers with a “free copies” offer to the Starbucks on the corner. Put their offer flyers on display in your place of business. Free exchanges allow you to expand the reach of your promotions without spending even two cents for distribution.

Create a Special One-Day Event. How about a “5 cents for a color copy” day? What about a scarf or tie half-price with every suit purchase? Is there anything you can deeply discount or give away for one day to bring in customers? Have a “Guess the Number of Jellybeans in the Jar” contest. Potential customers have to come in to your place of busi-ness to enter the contest. How about a free repair service for a day? Repair radios, bikes or toasters. Promote it prominently

13NICRA December 2009

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in your window and windows of neighboring businesses. Inform the local schools, churches, rotaries and chamber of commerce. Send email announcements. Post the event on your website. You may need to impose a limit so you don’t end up giving away the store.

Share ad space with other businesses. If you collaborate with three other businesses, you can buy a full page ad in your local magazines or newspapers and divide the space into quarters. One-quarter page ad costs more than one-fourth of the cost of a full page, so you get the same space for about 20% less.

Start a Rewards Program. I am enrolled in one at my local drug store. Whenever I need something, even if I’m closer to another store, I go to Duane Reade instead because I have a membership card there. When I reach $100, I get a $5.00 coupon to use in the store. This may not seem like much, but it keeps me from buying in other drugstores. That reasoning can work for you, too. Just keep the program simple and easy to manage. It should increase business and cost you nothing but producing a paper membership card and keeping good records.

Open your business space to non-profits for free events. Call the local animal shelter. Invite them to come with ani-mals for adoption on a Saturday morning or Friday evening. Petco does that in New York City. Or Call the Girl Scouts. In-vite them to come and sell cookies. These organizations will publicize their event at your place of business. You will have increased traffic and may make more sales. Even if you don’t make sales, you will win lots of positive publicity for being community minded. This may translate into future sales because most people would rather support a business that supports causes and their community than one that doesn’t. And it doesn’t even cost a dime!

Set up a free job board in your place of business or on your website. Let people post jobs and résumés. Put up a bulletin board for career counselors to advertise on for free. Helping the community will help your business. Loyalty begets loyalty. So even if you don’t get more customers from people looking for jobs, you may from the career counselors who appreciate the opportunity to advertise for free. If these ideas have just whetted your appetite for more ways to advertise on a limited budget, read my book: 151 Quick Ideas for Advertising on a Shoestring, published by Career Press. Don’t give up on this economy. Keep advertising. Keep testing new offers and stay involved in your community. Creative thinking can help your business survive this sagging economy.

memBer BenefIts

These are all of the benefits offered to NICRA members:• Monthly Newsletter• Annual Convention• Annual Yearbook• Member Pricing for Liability Insurance• Members Only Section on the Web Site• Ice Cream Clinic• Best New Flavors Contest• Dipping Tips Training DVD• Sanitation Training DVD• Bryce Thomson Scholarship Awards• Promotion of the Year Award• Ideas Folder• Forrest Mock Person of the Year Award• Great Networking• Ideas Manual • E-mail News Group

sUndae scHOOl newsletter cOrner

Christmas is just around the corner. Advertise your gift cer-tificates and gift cards. Feature clever menu items honoring Santa’s original Eight Tiny Reindeers. How about a Rudolph the Red Nosed Reindeer Sundae.

President’s Day is on February 15, a day to honor two of America’s greatest presidents. Abraham Lincoln, born Febru-ary 12th and George Washington, born February 22nd.

Feature sundaes named Mount Vernon, Cherry Tree, promote cherry ice cream, cherry sundaes and cherry shakes to honor Washington.

For Lincoln, promote The Gettysburg Address and hand out copies of his address. Make a Gettysburg sundae: two dips butter pecan ice cream, topped with butterscotch, dab of marshmallow, banana slices, crushed nuts, whipped cream and topped with a cherry.

February is also Valentine’s Day. Make a Love Boat Sundae, have heart shaped ice cream cakes and pies, valentine-deco-rated ice cream cakes.

Turn your thoughts to Spring! Have a Pot Hole festival! Work with a local front end alignment specialist to offer a coupon for a front end alignment with the purchase of any Pot Hole Sundae.

Easter can’t be far away. How about an Easter Bonnet Sundae, Spring Festival of Flavors, Easter Bunny ice cream cakes and pies. Make ice cream cupcakes with Easter decora-tions.

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16 NICRA December 2009http://www.nicra.org

2010 nIcra OffIcersPresidentBob Turner, Dairy Corner, Urbana, OhioPresident ElectLynn Dudek, Ruth Ann’s, No. Muskegon, MichiganVice President Dan Messer, Eskamoe’s Frozen Custard, Monroe, La. Secretary/TreasurerDavid Zimmermann, Royal Ice Cream, Bonita Springs, Fla.Immediate Past PresidentVince Giordano, Sno Top, Manlius, New YorkExecutive DirectorLynda Utterback, Elk Grove Village, Illinois

2010 BOard Of dIrectOrsTerms Ending Annual Meeting 2010Nanette Frey, Frey’s Tasty Treat, Inc. East Amherst, New YorkMary Leopold, Leopold’s Ice Cream Savannah, GeorgiaJeff Myers, The Double Dip Lebanon, OhioCharles Page, Page Dairy Mart Pittsburgh, Penn.Kasia Wilk, Lucks Food Decorating Tacoma, WA

Terms Ending Annual Meeting 2011Terry Michels, Queen City Creamery & Deli, LLC

Cumberland, MarylandRod Oringer, Concord Foods Brockton, MassachusettsRick Pizzi, Pizzi Farm Ice Cream Waltham, MassachusettsJim Ross, Flat Pennies Ice Cream Bay City, Wisconsin

Terms Ending Annual Meeting 2012Carl Chaney, Chaney’s Dairy Barn

Bowling Green, KentuckyCliff Freund, Cliff’s Dairy Maid Ledgewood, New JerseyJuergen Kloo, Joy Cone Co. Hermitage, PennsylvaniaJohn Pitchford, JP’s Custard Cart, Albuquerque, New MexicoJoe Venuti, Bedford Farms Ice Cream Bedford, Massachusetts

2010 sUPPlIer OffIcersPresidentMargaret Anderson, Taylor Freezer of New England Norwood, MassachusettsVice PresidentTom Zak, Concord Foods, Brockton, MassachusettsSecretary/TreasurerMary Kircher, Dingman’s Dairy, Paterson, New JerseyChairmanRich Draper, Ice Cream Club, Inc., Boynton Beach, Fla.

mIssIOn statement fOr nIcraThe mission of the National Ice Cream Retailers Association (NICRA), a non-profit trade association, is to be the leader in the frozen dessert industry that others look to for help, support and education. NICRA will promote business growth and development throughout the industry.

vIsIOn Of tHe assOcIatIOnNICRA will associate with similar associations dedicated to the same interests. NICRA will facilitate communication and education that both newcomers and veterans in the industry desire to be successful. NICRA will maintain a feeling of family within the association as it grows, and be dedicated to responsibly managing the association while maximizing value to the members.

nOndIscrImInatIOn POlIcYNICRA is committed to a policy of nondiscrimination in all of its endeavors. To that end, NICRA shall not tolerate any words or acts of discrimination, harassment or any inappropriate behavior in general against any person affiliated with NICRA, including its members and guests, with regard to race, sex, color, creed, religion, age, national origin, disability, marital status or sexual orientation.

This Bulletin is published by: National Ice Cream Retailers Association1028 West Devon AvenueElk Grove Village, IL 60007-7226847/301-7500 - Fax: 847/301-8402e-mail: [email protected] - Web: www.nicra.orgBob Turner, Chairman Publications CommitteeLynda Utterback, Editor©2009 National Ice Cream Retailers AssociationVol. 30, No. 12This issue of the NICRA Bulletin is now available online at http://www.nicra.org. Click on the Members Only button and enter your Username and Password. If you cannot find your Username and Password, call the NICRA office at 866-303-6960 or send an e-mail to [email protected] requesting the information.

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