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National Jelly Bean Day

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Page 1: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

National Jelly Bean Day

Page 2: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

National Jelly Bean Day – April 22nd

- Sent 55 Influencer kits to people across the UK and Ireland

- Each kit contained a personalized letter, 8 products and a brand book

- Goal: Raise awareness off online store and as a cool, young adult confectionary brand

Page 3: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

Influencer Kits

Page 4: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

Social Media Shout Outs – Instagram Stories

Faces By Grace – 98k followers

Holly Carpenter – 81k followers

Suzanne Jackson – 198k followers

Jenni Falconer – 60.4k followers

Corinna Tolan – 6k followers

Aideen Murphy – 50k

Back To You Beauty –

Tara Make-Up – 87k

Vicki Notaro – 6k

Page 5: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

Social Media – Snapchat

Page 6: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

Social Media Snapchat

Page 7: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

Twitter

Page 8: National Jelly Bean Day - bordbia.ie · National Jelly Bean Day. National Jelly Bean Day –April 22nd - Sent 55 Influencer kits to people across the UK and Ireland - Each kit contained

Learnings Personalize

• Particularly important if not paying them to post. It must be engaging.

• When reaching out use their language as to why they would like your product.

Be Exclusive

• Do not send to everyone and anyone.

• It is better to engage 5 influencers with a genuine interest than 50 who’s values don’t align with your brand.

Follow Up

• After the campaign 3 bloggers contacted us to work with them.

• Thank every person individually who posts and offer a discount code.