national pitbull awareness campaign3
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National Pit Bull Awareness DayMichelle MoralesSocial Media Campaign MKTG 347: Social Media MarketingFall 2015
Awareness #BLESSTHE
BULLY
Save A Pit Bull
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+ National Pit Bull Awareness Day A campaign in order to bring positive awareness and attention to
the American Pit Bull Terrier and their responsible owners. NPBAD was established as a day to educate and promote
responsible ownership of pit bulls. Since 2007, it has grown stronger year by year because of devoted
pit bull advocates. “As breed advocates, we have an obligation to show the public
what the media will not -- the truth.” In 2007, Bless the Bully’s introduced the idea of a national "pit bull
awareness day. To date, it is still the only nationwide event to positively support pit
bulls.
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+ PROPOSAL
Promote National Pit Bull Awareness Day and everything they stand for.
Create a Facebook page to cause awareness and to popularize the site/cause and dispel stereotypes about the personalities of Pit Bulls.
Time line 11/24/15 through 11/28/15. Budget $20 Phase 1: Facebook Campaign with appropriate target audience. Phase 2: Campaign in action. Phase 3: Review results.
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+ Advertisement
TARGET AUDIENCE:
Location: United States
Interest Animal Welfare, Pit Bulls, I love Pit Bulls, Animal Rescue
Group or Social Awareness.
Behaviors Animal Welfare
Age: 18-50
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+ResultsWebsite Clicks: 51 Cost Per Result: $0.39People Reached: 4,283 Result Rate: 0.87%Spent $20 (Lifetime)
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+Audience Results:More women clicked on the website than men. Between 35-44 and 45-54 gained the most clicks.
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+Communicate Effectively Through Facebook
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The End