national public relations committee the power of telling the story of jack and jill susan demming...
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National Public Relations Committee The Power of Telling the Story of Jack and
Jill
Susan DemmingChair, Mid-Western Region
Kimberley GoodeNational Editor
National Leadership Supporting This Work
NATIONAL PRESIDENTTammy King
Official Spokesperson of the organization
NATIONAL EDITORKimberley Goode
Liaison to the National Public Relations Committee
Regional and National Public Relations
Susan DemmingMid-Western Region
Paulette Walker CampbellEastern Region
Ashia MuhammadCentral Region
Adaku OkoroSouth Central Region
Nina HowardSoutheastern Region
Deirdre PippinsMid-Atlantic Region
Elizabeth Alexander-Bernard Far West Region
National Public Relations Committee Duties
• Ad hoc committee of the national organization
• Charged with creating internal and external communications campaigns to build brand awareness and establish broader awareness of and Jill of America and its value to America.
5 Ways We are Telling our story and how you can help!
1. Engaging in Jack and Jill social media sites
2. Leveraging our national website as a PR channel
3. Creating awareness through national social media campaigns
4. Extending our message through regional channels
5. Securing media coverage for national, regional and chapter programs
1. Social Media
Added nearly 1500 Facebook likes
NOW8759!!
10X the number of Twitter followers
NOW541
2. the National Websitehttp://jackandjillinc.org/
• Member Spotlight
• Alumni Spotlight
• Chapter Website Links
• National,
• Regional and Chapter
• Highlights
• Send highlights to: [email protected]
3. National Campaigns
#BlackSonsMatter#JJBedtimeStories
#JJVotes
#JJSchooldaze
#JJPowertoMakeaDifference
#JJNoCellPhoneSunday
• Creating/Extending Mid-Western RegionSocial Media Avenues- Associates have FB Page….
- Establishing FaceBook page forcurrent activity. Will determine ways to ensure appropriate access.
- Regional Twitter Account
- Encourage Chapter’s to extend National/Regional messaging.
- Find ways to share chapter events closer to real time…..Great ideas/events should be celebrated/shared.
- Media Feeds Monitored, but please forward coverage your chapter receives. [email protected]
- As media avenues established, info will be shared.
4. Support Regional Channels
5. Seek Media Coverage • Chapters are encouraged to
seek publicity for local events• Contact the National
Headquartersfor a quote from the National President to be included in press releases; remember the National President is the official spokesperson of the organization
• Share coverage with NationalPublic Relations Committee through Regional Representative to be highlighted in national In the News section
Tools & Resources Coming Soon!
• Press Kit Template- Jack and Jill fact sheet- Sample press release- Description of programmatic thrusts and key programs
- Bios of National Executive Board Members- Summary of partnerships
• Social media policy• Standard photo release• Media guidelines• Proprietary research to highlight the success of our
organization and provide parenting insights