national rate card 2014

NationalRates2014

Tulsa World Media Company offers an engaging portfolio of print and online products that fit the advertising needs of an incredibly important business – yours.

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1. Personnel2. Representative3. Terms of Payment4. Policies5. Black and White Rates

A. ROPB. Resort & TravelC. CAP RatesD. Political, Education, Church & Charity Rates

6. Color Rates 7. Special Services 8. Special Days/Features

9. ROP Depth Requirements10. Contract and Copy Rules11. Closing Times12. Mechanical Requirements13. Special Classification Rates14. Classified Rates15. Comics16. Sections- A. TV World B. WEEKEND C. Tabloid Magazine D. tulsaworld.com17. Audience

Publishes Daily and Sunday

1. Personnel

Advertising Director ......................Jennifer Carthel ... (918) 581-8509Mgr of Inside Media Sales ............Shannon Hayden .......... 581-8512Mgr of Outside Media Sales .........Scott Baker ................... 581-8525Major/National Accounts Mgr........Mandy Six ..................... 699-8872Special Sales & Training Mgr .......Amanda Boyaci ............ 581-8542Marketing Director ........................Debra Worthington ....... 581-8554Credit Manager .............................Newt Collins ................. 581-8546Production Director .......................Bob Gutridge ................ 699-8802National Sales............................................................ (918) 581-8556

2. Representative

Independent. For rate and market information, call (918) 581-8556.

3. Terms of Payment

Tulsa World Media Company shall, at its option require cash with order until credit has been approved. Tulsa World Media Company reserves the right to cancel advertising placed by an advertiser if the advertising and credit application is not received in the credit department one hour prior to ad cancellation time.

Credit Policy: terms-net cash. Tulsa World Media Company uses a 5/4/4 billing cycle. All charges prior to the last day of the period become due and payable on the first of the month following insertion and delinquent after the 15th of the month following insertion. An accounts advertising may be discontinued by the end of the month following insertion until account is paid in full. A finance charge of 1 1/2 percent per month or annual percentage rate (APR) of 18 percent will be charged on all balances not received by the end of the period. Where credit is granted our billing is deemed to be correct both as to the amount of space and rate charged, unless within 10 days from the mailing of any such bill, you notify us in writing that the bill is incorrect.

4. Policies / Contract Information

A. Volume rates are available to all advertisers except those requesting agency discounts, those who do not have an established business outlet within the retail trade zone and those engaged in interstate transportation.

B. Publisher may revise rates at any time by giving advertiser 10 days written notice.

C. TAX- should any government body levy a tax on any advertising covered by these rates, such tax will become an additional charge to the advertiser, over and above the rates mentioned herein.

D. Advertiser cannot use a volume contract, weekly frequency agreement or frequency preprint contract to place advertising for any other establishment or group of establishments without expressed permission of Tulsa World management.

E.Tulsa World Media Company reserves the right to reject any copy deemed unacceptable.

F. Advertisements simulating news matter will be plainly marked “Advertisement” in small caps at top of ad.

G. Please read your advertisement the first day it appears. In spite of our best efforts errors occasionally occur. We will make an adjustment on the FIRST INSERTION ONLY. The liability of Tulsa World Media Company in this respect shall not exceed such proportion of the space occupied as the noted error bears to the whole advertisement.

H. Legality and propriety of advertisement is the advertiser’s responsibility. The advertiser agrees to indemnify and hold harmless Tulsa World Media Company, its officers, agents and employees from any litigation involving improprieties in advertising content.

I. We will make every effort to accommodate position requests. We do not guarantee position, nor is advertising accepted for publication subject to position. Failure to comply with position requests will in no way constitute reason for non-payment or result in an allowance.

J. When the wrong rate appears on an insertion order, the mistake will be considered a clerical error. We will publish the ad and charge the correct amount shown on the current rate card.

K. By ordering an ad, advertisers acknowledge acceptance of the conditions and rates of the current rate card.

National Rate Card

For advertising information, call or writeTulsa World Media CompanyP.O. Box 1770 Tulsa, OK. 74102Phone (918) 581-8556, Fax (918) 581-8514Offices located at 315 S. Boulder, Tulsa, OK 74103-3423 Business Hours: 8:00 am to 5:00 pm, Monday-Friday

Members: Alliance for Audited Media (AAM), Midwest NAEA, INMA, SCAMA, SNPA, AMCEA

CONTENTS

Tulsa World National Rates

52% of area adults read Tulsa World in print or online

in an average week.Source: Nielsen Scarborough 2014 R1 Tulsa CBSA

5. Black and White RatesAll display advertising sold by the inch in 1/4" increments.

A. ROP Open Rates Mon.-Wed. Thur.-Sat. Sunday Inch Rate Inch Rate Inch Rate

Open Rate Net .........$91 ............. $103 .......... $119(non-commissionable)

Repeat Ad Incentive (not available on Sunday)Advertiser schedules the repeat dates the same time theoriginal ad is scheduled and runs within 6 days of 1stinsertion (Sunday World, TV World, movie studio andtheater not included). When Sunday World is included inrepeat ad schedule (Sunday is not eligible for discount butcounts towards frequency), the first eligible day receives a25% discount with subsequent insertions receiving a 50%discount. Pickup rate discount applicable to space and color.

Example: 1st insertion – Saturday – 25% discount 2nd insertion – Sunday – full price 3rd insertion – Monday – 50% discountWhen Sunday World is not included, the first insertion daywill run at full price with the second insertion receiving a25% discount and subsequent insertions in the six-dayperiod receiving a 50% discount.

B. Resort and TravelResort and travel accounts using travel pages qualify for these net rates when ads are placed direct.

Mon.-Wed. Thur.-Sat. Sunday Inch Rate Inch Rate Inch Rate

Net Rate ................. $65.15 .........$73.20 .......$88.37

C. CAP RatesManufacturers or distributors using multiple dealer listing or who distribute their products through local retailers qualify for the net CAP rates.

Mon.-Wed. Thur.-Sat. Sunday Inch Rate Inch Rate Inch RateNet Rate ................. $65.15 ..........$73.20 ...... .$88.37

D. Political, Education, Church and Charity RatesThese rates apply only to established, recognized, non-profit organizations and institutions.

Mon.-Wed. Thur.-Sat. Sunday Inch Rate Inch Rate Inch Rate

Net Rate ................. $64.51 ..........$72.48 ...... .$87.60

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6. Color Rates

Color charges for Daily or Sunday insertion. Pickup rate discount applicable to space and color.

Net One color and black ................... $750 Two color and black ................... $900 Three color and black ................ $1,000

Color by the inch. Applies to 1 inch through 29 inch ads.One or more colors plus black –$25 per inch.Pickup rate discount applicable to space and color.

L. Converted preprint lineage, Front Page Ads and tulsaworld.com advertisements apply toward fulfillment of

volume contract. M. Tulsa World Media Company, a locally operated business

owned by BH Media Group - a subsidiary of Berkshire Hathaway, reserves the right to refuse to publish any material submitted for publication. Tulsa World Media Company is not required to offer reasons for rejecting an advertisement or editorial submission and will not entertain inquiries relative to justification. The management of Tulsa World Media Company will be the sole decision maker as to the content of its editorial and advertising pages.

N. For any contract rate to be in force, the advertiser must execute a contract and publisher must accept the contract in advance of publication. The effective contract date cannot be backdated more than 30 days.

7. Special Services

A. Alterations Changes from original layout and copy will be made if time and workload permit.

B. Art Services If ad requires art prepared by the newspaper or if complete layout is to be made by the newspaper, the closing time must be advanced one full working day.

See #12–Mechanical Requirements

8. Special Days/Features

Best Food Day—WednesdayWeekend Entertainment Section—WednesdayTMC (World Extra)—WednesdayHome—SaturdayWorld of Homes—SaturdayCareers—SundayCelebrations —SundayTravel—SundaySpecial Section Calendar available upon request.

9. ROP Requirements


13. Special Classification RatesPolybags, Power Notes or Vendor Box Display Cards Call your Tulsa World sales representative for details.

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12. Mechanical Requirements

A. Size Requirements All display advertising sold by the inch in 1/4" increments.

Minimum 1 column by 1 inch. FULL PAGE DEPTH: 20.89 inches. Ads measuring more

than 18.5 inches in depth are charged as full page depth.

B. Full Page Advertisement Measurement 6 columns by 20.89 inches - charged at 126 column inches.

C. Double Page AdvertisementAdvertiser pays an additional column times the depth. Advertisers are charged for single page color.

D. ROP Banner AdPosition request subject to availability.

4-col.— 7.208" wide 5-col.— 9.042" wide6-col.— 10.875" wide

1-col.— 1.708" wide2-col.— 3.542" wide3-col.— 5.375" wide

Double truck — 13-col. — 22.875" wide

DISPLAY AD WIDTHS

10. Contract & Copy Rules

A. Political Advertising Contact your Tulsa World sales representative regarding

political copy requirements.

B. Corrections – Only errors made by our advertising production will be corrected on day before publication. No other corrections will be made on the day before publication. No proofs will be given on the day before publication.

C. Information – No copy taken by telephone. Paper not responsible for coupons backed. Additional charges will be made for all alterations. Paper not responsible for codes or key numbers unless in art work provided. Position requirements accepted as request only.

Tulsa World assumes no liability for inadvertant omissions.

11. ROP Closing TimesSee Closing Times on back page.

E. Island Position Stock Page Contact your Tulsa World sales representative for rates and availability. 2 column x 4''. 15% premium.

F. Necessary Components – At the time of submission, include all components of the ad: layout, drawings, art work, as well as complete instructions on the pickup of art previously used. Failure to submit complete layout and copy can result in partial or complete loss of proof service. Tulsa World Media Company does not assume responsibility for reproduction quality of fax materials.

G. Camera Ready Files (Digital Files) accepted – Pdf files preferred. Save with Acrobat settings of

PDFx1a-2001 or contact Tulsa World Prepress Department at (918) 581-8589 to download the latest Tulsa World Acrobat settings.

RGB color space preferred. CMYK or grayscale color

spaces accepted. Image resolution minimum is 200 to 300 dpi (dots per inch). All fonts must be embedded.

H. Electronic File Submission Files can be submitted electronically by using our Ad Submission website - http://www.tulsaworldapps.com/submitad Tulsa World also accepts files from CD, DVD, Flash

Drives and from subscription services such as Ad Send, Fast Channel and Ad Transit. Consult your Tulsa World sales representative for details.

Files can be submitted anytime, but will only be

processed during normal working hours, 8 am to 5 pm CST, Monday through Friday.


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In Col. Display per 1/4 inch per 1/4 inch Mon.-Wed. .......$18.83 ..........$31.38Thur.-Sat. .........19.92 ............33.20Sunday .............22.05 ............36.75

C. Automotive Association RatesAny automotive manufacturer that lists a dealer association, multiple franchise locations or a “visit your local dealer tag” will be charged at the appropriate Automotive Association Rate.

Net In Col. Display per 1/4 inch per 1/4 inch Mon.-Wed. .......$11.73 ..........$19.55Thur.-Sat. .........12.43 ............20.72Sunday .............14.56 ............24.27

14. Classified Rates

Local Phone Number – (918) 583-2121Long Distance Number – 1 (800) 897-3557

Fax Number—(918) 583-3550 Fax Deadline 3 pm Daily

1/2 inch minimum

A. Open Rate (non-commissionable) Mon.-Wed. ............................$15.86 per 1/4 inch Thur.-Sat. ..............................$17.50 per 1/4 inch Sunday ..................................$19.36 per 1/4 inch

B. National Employment RatesRecruitment ads placed by a national agency or by any employer advertising jobs outside of our defined circulation area will be charged the national employment rate.

Net

H. DeadlinesSee back page for Classified deadlines.

D. Color Rates Color charges per ad for Daily or Sunday insertion. Pickup rate discount applicable to space and color. Process Colors (Process red, blue, yellow,)

Net One color and black ................... $750 Two color and black ................... $900 Three color and black ................ $1,000

Color by the inch. Applies to 6 inch through 29 inch ads. Classified pages only.One or more colors plus black – $25 per inch ($6.25 per quarter inch) net. Pickup rate discount applicable to space and color.

E. CancellationsCancellation or changes in size of non-display ads cannot be made before publication because of make-up requirements.

F. Blind BoxService charge for use of a blind box number is $30.00 if picked up at Tulsa World, $40.00 if replies are mailed.

G. Mechanical MeasurementsFor accurate width specifications use the inch measurements below.

CLASSIFIED AD WIDTHS

4-col.— 7.208" wide 5-col.— 9.042" wide6-col.— 10.875" wide

1-col.— 1.708" wide2-col.— 3.542" wide3-col.— 5.375" wide

Double truck — 13-col. — 22.875" wide


In a month, reach more than 521,000 adultsand gain more than 8.2 million gross impressions

with Tulsa World. No other media compares!

Source: Nielsen Scarborough 2014 R1 Tulsa

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To advertise on tulsaworld.com, contact your Tulsa World representative for more information.

16d. tulsaworld.com

Published as a special supplement to Tulsa World.

Formata. Full color magazine 5 column x 10.875''b. Standard ROP ad sizes.c. Full page 9.042'' wide x 10.875'' deep. 55 total column inches.d. Double Truck size - 10 column (20") x 10.875". Color charged at single page rate.

Contact your Tulsa World representative for more information.

16c. Tabloid Magazine

16b. WEEKEND Entertainment Magazine Published every Wednesday.

5 columns x 10.875"

Publishes every Wednesday and delivers

entertainment news. Music, art, movies,

restaurant reviews and other interesting topics are all in WEEKEND.

1. Rates All rates are per column inch and include full color. INCHES 1-10" 11-20" 21-30" 31-40" 41-55"

Open rate _____ $62 __ $59 ___ $51 ___ $43 ___ $40

2-5 Insertions __ $58 __ $55 ___ $48 ___ $41 ___ $38

6-12 Ins. ______ $54 __ $51 ___ $45 ___ $39 ___ $36

13-25 Ins. _____ $50 __ $47 ___ $42 ___ $37 ___ $34

26-51 Ins. _____ $46 __ $43 ___ $39 ___ $35 ___ $32

52 Ins. _______ $42 __ $39 ___ $36 ___ $33 ___ $30

16a. TV World MagazinePublished every Sunday.Call for availability and pricing.

1. Formata. 5 columns wide (10") by 10.875" deep.b. One column – 1.9" Two column – 3.925" Three column – 5.95" Four column – 7.975"

15. Sunday Comics

Published every Sunday in Tulsa World.

A. Format 1. 10.875 inches wide by 20.25 inches deep. 2. Ads sold in modular sizes only.

B. Rates Includes full color and mechanical work.

C. Deadlines See back page for closing times.

D. Ad Sizes 1/2 Page – 10.875" x 10" Ear Ad – 2.5" x 2"


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Tulsa World is a powerful selling tool that reaches the right buyer in the right market at the right time. Tulsa World readership proves this point. Remember as you consider your marketing, no other medium offers more effective reach of your audience.

17. Audience

Readership and market information available upon request.

OSAGE

TULSA

CREEK

OKMULGEE

WAGONER

ROGERSPAWNEE

Oklahoma Oklahoma


2014 Special SectionsSpecial sections help advertisers reach a targeted audience from sports fanatics to health conscious readers and more. Consider these sections when making your marketing plans. To reserve your space in any of these sections or for more information on other special section opportunities, contact your Tulsa World representative or (918) 581-8510.

January 19 Health Answers

FeBruary 6 Heart Health

March 2 Outlook 2014 5 Greater Tulsa Home & Garden Show 9 Outlook 2014 17 NCAA Basketball Preview 23 Summer Camps 30 Summer Camps

april 6 College Guide 6 Summer Camps 13 Summer Camps 13 Consumer Guide to Local Businesses

May 4 Nurses Day 11 OK Excellence In Education 11 Vacation & Travel

June 21 Home Plans 22 Road Trips

July 27 Back to School 30 Weekend Best in the World Kickoff

august 17 Healthy Living 24 College Football Preview 31 High School Football Preview TBA Real Estate

septeMBer 11 Cancer Survivors 15 Tulsa Weddings 28 Investment Guide 28 Best in the World

OctOBer 19 Healthy Living 19 College Guide

nOVeMBer TBA Basketball Previews 12 Holiday 1 26 Holiday 2

DeceMBer 3 Holiday 3 7 Holiday 4 14 Holiday 5 TBA Bowl Game Previews

Core Based Statistical Area Adult Readers 1 issue*+1 day web 5 issues*+5 day webDaily Tulsa World 198,437 312,373

1 issue*+1 day web 4 issues*+4 day webSunday Tulsa World 295,949 405,164

Source: Nielsen Scarborough 2014 R1 Tulsa CBSA* Includes e-Edition

Designated Market Area Adult Audience 1 issue*+1 day web 5 issues*+5 day webDaily Tulsa World 224,358 371,876

1 issue*+1 day web 4 issues*+4 day webSunday Tulsa World 361,300 502,369

Source: Nielsen Scarborough 2014 R1 Tulsa*Includes e-Edition

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A. ROP DISPLAY ADVERTISING DEADLINESTulsa World Advertising hours are 8 am to 5 pm Monday through Friday. *Camera ready ads submitted as an electronic file should be in a pre-approved Tulsa World format and delivery method.

B. CLASSIFIED SECTION DISPLAY ADVERTISING DEADLINESTulsa World Classified Advertising hours are 8 am to 5 pm Monday through Friday. Phones are open until 6 pm, Thursday and Friday. *Camera ready ads submitted as an electronic file should be in a pre-approved Tulsa World format and delivery method.

C. Special Sections and Holidays Special Section and holiday deadline schedules will be available prior to each period. Cancellations and size change for Special Sections– 11 am one working day following space reservation deadline.

D. Special Service If ad requires art prepared by the newspaper or if complete layout is to be made by the newspaper, the closing time must be advanced one full working day.

E. Cancellation Charge 10% of ad cost will be charged for any display advertisement set but not published.

F. Deadlines for ROP Cancellations and Size Changes Monday– No later than 3 pm Friday Tuesday through Saturday– 11 am day preceding Sunday– Main News, Sports– 11 am Friday Opinion, Business, Scene (Women's, Entertainment & Travel)– 11 am Thursday TMC (World Extra)– 12 pm Friday TV World– 9 am Monday, 6 days prior Comics– 9 am Thursday, 17 days prior WEEKEND– 10 am Tuesday Billboards, Banner ads– 2 weeks prior

G. Deadlines for Classified Cancellations Sunday ................................................................................ 11 am Friday Monday ................................................................................. 3 pm Friday Tuesday thru Saturday .................................. 11 am day before publication World of Homes.............................................................. 3 pm Wednesday TMC (World Extra) .................................................................. 5 pm Friday

Space Reservation & Proof Approval /Camera Ready Publication Day Copy requiring proof Copy Deadline*Monday Classified section Thursday 11 am Friday 1:30 pm

TuesdayClassified section Friday 11 am Monday 1:30 pm

WednesdayClassified section Monday 11 am Tuesday 1:30 pmTMC Classifieds (World Extra) Friday, 12 pm Friday, 12 pmThursdayClassified section Tuesday 11am Wednesday 1:30 pm

FridayClassified section Wednesday 11 am Thursday 1:30 pm

SaturdayClassified Section Thursday 11 am Friday 1:30 pm World of Homes Monday 3 pm Wednesday 3 pm

SundayClassified & Career Section Thursday 11 am Friday 1:30 pm

One Proof Ads Proof Approval / Camera Ready Publication Day Copy Due Space Reservation Copy Deadline*Monday All sections Wednesday Thursday Friday

TuesdayAll sections Thursday Friday Monday

WednesdayWEEKEND Monday Monday TuesdayTMC (World Extra) Thursday, 4 pm Friday, 12 pm Friday, 4 pmAll ROP sections Friday Monday TuesdayWrapper Thursday, 13 days prior Friday, 12 days prior Monday, 9 days prior

ThursdayAll sections Monday Tuesday WednesdayWrapper Monday, 10 days prior Tuesday, 9 days prior Wednesday, 8 days prior

FridayAll ROP sections Tuesday Wednesday ThursdayWrapper Tuesday, 10 days prior Wednesday, 9 days prior Friday, 7 days prior

SaturdayAll sections Wednesday Thursday Friday

SundayScene (Women’s, Entertainment & Travel), Business Tuesday Wednesday Thursday Main News, Sports Wednesday Thursday FridayTV World Thursday, 10 days prior Friday, 9 days prior Monday 9am, 6 days prior Sunday Comics Wed., 11 days prior Thursday, 10 days prior Friday 11am, 9 days prior

For two proof service, advance one proof deadlines 24 working day hours

national rate card 2014

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