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National Seminar on Problems and Challenges of Micro, Small and Medium Enterprises

Technical Session:III Theme: inance

Chairperson: Prof! S! S! Narta, Shimla Co"Chairperson: Prof! Sameer #upta

Time: $:%%"&:&% pm on $'!%&!$%() *enue: S+ndicate oom

esource Peson (: -r! San.ee/ #upta esource Person $: -r! Etinder Singh

eport

The Technical Session"III, 0hich 0as conducted in S+ndicate oom from $:&%"):%% pm on

$'!%&!$%() bearing the theme inance 0as Chaired b+ Prof! S! S! Narta from -eptt! of

Commerce, 1P 2ni/ersit+ and Co"Chaired b+ Prof! Sameer #upta from the 3usiness School,2ni/ersit+ of 4ammu! The session obser/ed -r! San.ee/ #upta"an 5ssociate Professor 6

1ead in the school of 3usiness 6 Management Science and -r! Etinder Pal Singh"Prof! at

5pee.a+ School of Management as resource persons!

The session set off 0ith the 0onderful and thought"pro/o7ing presentation b+ -r! Etinder Pal

Singh! 1e put forth the challenges faced b+ the entrepreneurs and highlighted the mone+ as

ma.or factor! 1e e8patiated the Social Media Mar7eting tips for Small and Medium

Enterprises! 1o0 to ma7e use of Social Media 0as a great illustration 0hich 0as gratified b+

proclaiming that Social Media is about amplif+ing 0hat +ou alread+ do and conforming that

Social Media is more TT than 5rcher+ absolutel+ in terms of generating a transaction ratherthan targeting customers! 9e tal7 about Social Media and the aceboo7 does not gets

pronounced is hard to imagine! The e8pedition of aceboo7 in less than months to (%%

million subscribers mar7ed the potential of Social Media and ) Pillars of Social Media

;Identit+, Content, *isibilit+ 6 Interation< in Mar7eting 0ere criticall+ elaborated and the use

of 3logs, Interaction on #oogle Plus, aceboo7, T0itter, =in7edin, >uora, ?lout and other

a/ailable channels to mar7et and generate business! 1e concluded that Creating a routine and

anal+sing results of being acti/e in social media is 0hat transforms into a strateg+!

There 0ere () presentations scheduled in the session ho0e/er onl+ @presenters turned up!

The first presentation 0as deli/ered b+ Mr! amandeep on Issue and Challenges in

Microfinance Institutions! 1e stressed that Microfinance is an effecti/e tool in reducing

propert+! 1e discussed the deli/er+ model of Microfinance! The ) models namel+ Self 1elp

#roup, 4oint =iabilit+, #rameen 3an7 and Co"operati/e! =egal Structure of Microfinance

Institutions co/ering T+pes of Microfinance Institutions and =egal egistration 0ere

mentioned! The secondar+ data 0as used and anal+sed 0ith Ardinar+ =east SBuare

egressions! Issues in Indian Microfinance 0ere identified and /arious measures 0ere

suggested to o/ercome the same!

The second presentation 0as on financial Inclusion in India: 5 Theoretical 5ssessment b+Ms! Shalu ?handel0al! She highlighted the importance of inancial Inclusion in promoting

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inclusi/e gro0th in emerging economies! 1er stud+ focussed on e8amining the current status

of inancial Inclusion in India and the 0orld in general! She highlighted the measures ta7en

b+ the #o/ernment of India and 3I for promoting inancial Inclusion! She discussed the

importance of inancial Inclusion and the effects of the inclusion gi/ing financial literac+ a

ma.or dri/er to a/oid the e8pensi/e and unreliable financial ser/ices! The /arious measuresb+ 3I and plan of ban7s to promote financial inclusion 0as gi/en in a coherent manner! She

concluded that in order to achie/e the goal of financial inclusion, polic+ ma7ers, MIs, N#A

and regulators ha/e to 0or7 together!

The third paper 0as on Performance E/aluation of Credit Management in 3s ;5 Case

Stud+ of Mal0a #ramin 3an7< b+ Mr! a7esh 4ain! The stud+ 0as aimed to e/aluate the

performance of Credit Management in Mal0a #ramin 3an7 ;M#3

Simran .eet ?aur! The primar+ ob.ecti/e of this paper is to e8plore an inno/ati/e commercial

method to e8pand enterprises of poor! The paper alsodiscussed the state of micro"franchising

ser/ices and challenges in India and stud+ the contribution of micro"franchising as a gro0th

phenomenon 0ith in enterprise de/elopment sector! She e8plained models of Micro"

franchising and micro"franchising ser/ices in India 0ere also enumerated! She concluded that

Microfranchising has emerged, not as a competitor to other pro"poor business initiati/es, but

as another /iable 0a+ to ser/e and catal+e managers, emplo+ees, and entrepreneurs 0ho

de/elop business models for profitable replication in de/eloping countr+ conte8ts! or

enterprises this model pro/ides the chance to penetrate potentiall+ untapped mar7ets that 0ould

other0ise not easil+ be accessible, 0hile ha/ing some social cause for doing it! 5lso there is a

considerable amount of 0or7 to be done after the micro"franchising infrastructure has been set up!

The fifth and final paper of the session 0as on Educational =oans: 5 stud+ of commercialban7s in 5mritsar b+ Ms! 4agdish ?aur! The stud+ 0as conducted 7eeping in mind the rising

e8pense of higher studies and lo0 a0areness! It aimed to stud+ the disbursement practices

follo0ed b+ public sector ban7s and toe8amine the /ariables considered important 0hile

sanctioning educational loans! The stud+ used primar+ data and Con/enient Sampling

co/ering a sample sie of @% public sector ban7s! Ms! ?aur concluded that the disbursement

practices follo0ed b+ public sector ban7s is satisfactor+ andthe most important /ariables

considered b+ ban7s 0hile sanctioning education loans are repa+ment abilit+Dcapacit+,

household income and household assets 6 other famil+ bac7ground!

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inall+, the session 0as 0ind b+ -r! San.ee/ #upta! 1e stressed that =earning is e8perience

either learned from o0n or others! 1e emphasised on the is7 ta7ing abilit+ of entrepreneur

in de/eloping the Small and Medium Enterprises! 1e ga/e the difference bet0een is7

5/oiders and is7 Ta7ers and concluded that Capital Star/ation and =o0 e8penditure on

Mar7eting is the reason that does not led Small and Medium Enterprise gro0! Challenges li7e#lobaliation, Competition from MNC pull the demand belo0 and increase pressure on

Small and Medium Enterproses!

-r! Sameer #upta ga/e the essential and necessar+ remar7s for each spo7esperson criticall+

anal+ing the content and commenting on the same!