NATIONAL TOURISM POLICY 1982

INTRODUCTION

• Tourism has emerged as the largest global industry of the 20th century.

• At first, the policy was presented to both the houses of parliament on November 3, 1982.

• The intention was to give a new sense of purpose and direction to tourism development and promotion and to add new ethos and values to tourism.

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• The massive growth of tourism sector would lead to larger foreign exchange earnings and create conditions for more Foreign Direct Investment.

• India has immense possibilities of growth in the tourism sector

Dimensions of Tourism

• The better and faster means of communication have resulted in a massive movement of people through out the world, drawing them closer through experiencing and appreciating one another's culture and life style.

• In 1981, 290 million travelers spent US $106 billion i.e. 84800 crore Rs.

• 5 million travel daily by train in India

OBJECTIVES

• Tourism becomes a unifying force nationally and internally fostering better understanding through travel

• Tourism helps to preserve, retain and enrich our world-view and life-style, our cultural expressions and heritage in all its manifestation.

• The prosperity that tourism bring should give strength rather than damage to our cultural and social values and depletion of our natural resources.

• Tourism brings socio-economic benefit to the community and the state in terms of employment opportunities, income generation, revenue generation for the state , foreign exchange and in general it causes human habitant improvement.

• Tourism gives a direction and opportunity to the youth of the country with collaboration of national and international tourists.

• Tourism offers youth, activities of nation building character like sports , adventure etc

VARIOUS DIMENTIONS OF TOURISM IN INDIA

1. DOMESTIC TOURISM2. INTERNATIONAL TOURISM 3. CULTURAL TOURISM

DOMESTIC TOURISM

• It is travelling within their country• It has acquired an enormous size as the

volume of passengers increased travelling by railway and road.

• The policy accepts that the facilities provided to the pilgrims are not sufficient.

• The policy recommends to improve and expand facilities

INTERNATIONAL TOURISM

• Policy realizes the importance of earning foreign exchange and goodwill.

• High priority was given in development• increasing attention will be given to regional

tourism i.e. promotion of tourism among south Asian countries including Afghanistan, Maldives and Iran

CULTURAL TOURISM

• Various surveys confirmed that the biggest element in Indian tourism is historical and archaeological monuments

• Though the State Department of Archeology is the responsible person for the upkeep and maintenance, policy proposed to provide adequate tourist facilities to the state government

TOURISM-A COMMON ENDEAVOUR

• Policy says it should be a common endeavor of all the agencies concerned with the development of tourism at central and state levels, of public and private sector undertakings, of airlines, railways and communications systems, municipal and local bodies, and educational and cultural organizations.

• An integrated development makes and economic growth in the country

PLAN FOR ACTION• The preference should be given for

investments, schemes, economic returns , generating social benefits.

• Emphasis should be on developing backward areas having ancient monuments, places of natural beauty festivals, arts and crafts, etc

• Develop youth hostels for the national and international movements of youths in India

• Thus they are exposed to new ideas and views• The needs of middle and backward sections

should be considered by providing Dharmasalas, inns etc

• Special attention should be paid to developing social tourism to benefit weaker sections of society

MARKETING STRATEGY

• Policy suggests the need to develop tourist traffic from neighbouring countries

• The need to explore new markets• Look forward to West Asia and North Africa

countries• Develop infrastructure at Buddhist centers

with a view in attracting Buddhist travelers from far east

NEW ETHOS AND VALUE

• Our tourism should be able to project our culture

• International tourists should create a better understanding of our land, people and culture.

• The cultural, social and economic benefits aim at new ethos and values in tourism

REFERENCE

• “Fifty Years of Indian Tourism” By Percy.K. Singh