nationaltrackingpoll#181011 october04-08,2018 ...€¦ · nationaltrackingpoll#181011...
TRANSCRIPT
National Tracking Poll #181011October 04-08, 2018
Crosstabulation Results
Methodology:This poll was conducted from October 04-08, 2018, among a national sample of 2201 Adults. The interviewswere conducted online and the data were weighted to approximate a target sample of Adults based on age,race/ethnicity, gender, educational attainment, and region. Results from the full survey have a margin of er-ror of plus or minus 2 percentage points.
Table Index
1 TableHR1: As youmay know, a reboot refers to a TV show that returns to production after cancellationor a long hiatus. How much have you seen, read or heard about TV show reboots in the past few months? 10
2 Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negativeor neither? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
3 Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? I watched the original show . . . . . . . . . . . . . . . . . . . . . . . . 18
4 Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? I liked the original show . . . . . . . . . . . . . . . . . . . . . . . . . . 22
5 Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot will make me feel nostalgic . . . . . . . . . . . . . . . . . . . 26
6 Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot has a more modern setting . . . . . . . . . . . . . . . . . . 30
7 Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot is relevant to current events and social issues . . . . . . . . . 34
8 Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? I have heard family or friends talk about the original show . . . . . . . . 38
9 Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The original show is seen as a classic . . . . . . . . . . . . . . . . . . . 42
10 Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot features the original cast . . . . . . . . . . . . . . . . . . . . 46
11 Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or notmake a difference either way? The reboot features a new cast . . . . . . . . . . . . . . . . . . . . . . . 50
12 Table HR4: Which of the following statements best describes your view, even if none are exactly right? . 54
13 Table HR5_1: In general, how likely are you to watch the following? A reboot with a new storyline anda new cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
14 Table HR5_4: In general, how likely are you to watch the following? A reboot with a new storyline andthe original cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
15 Table HR5_5: In general, how likely are you to watch the following? A reboot that picks up right wherethe story left off with a new cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66
16 Table HR5_6: In general, how likely are you to watch the following? A reboot that picks up right wherethe story left off with the original cast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
17 Table HR6_1: Have you watched any of the following original TV shows or reboots? Queer Eye . . . . 74
18 Table HR6_4: Have you watched any of the following original TV shows or reboots? Full House . . . . 78
2
National Tracking Poll #181011, October, 2018
19 Table HR6_5: Have you watched any of the following original TV shows or reboots? The X-Files . . . 82
20 Table HR6_6: Have you watched any of the following original TV shows or reboots? Arrested Devel-opment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86
21 Table HR6_7: Have you watched any of the following original TV shows or reboots? Star Trek . . . . . 90
22 Table HR6_8: Have you watched any of the following original TV shows or reboots? Gilmore Girls . . 94
23 Table HR6_9: Have you watched any of the following original TV shows or reboots? Will & Grace . . 98
24 Table HR6_10: Have you watched any of the following original TV shows or reboots? Hawaii Five-0 . 102
25 Table HR6_11: Have you watched any of the following original TV shows or reboots? Twin Peaks . . . 106
26 TableHR6_12: Have you watched any of the following original TV shows or reboots? Battlestar Galactica110
27 Table HR6_13: Have you watched any of the following original TV shows or reboots? One Day at a Time114
28 Table HR6_14: Have you watched any of the following original TV shows or reboots? Samurai Jack . . 118
29 Table HR6_15: Have you watched any of the following original TV shows or reboots? Doctor Who . . 122
30 Table HR6_16: Have you watched any of the following original TV shows or reboots? DuckTales . . . 126
31 Table HR6_17: Have you watched any of the following original TV shows or reboots? Lost in Space . . 130
32 Table HR6_18: Have you watched any of the following original TV shows or reboots? Dynasty . . . . 134
33 Table HR6_19: Have you watched any of the following original TV shows or reboots? American Idol . 138
34 Table HR6_20: Have you watched any of the following original TV shows or reboots? Roseanne . . . . 142
35 Table HR6_21: Have you watched any of the following original TV shows or reboots? MacGyver . . . 146
36 Table HR7_1: After watching, do you have a favorable or unfavorable view of the following reboots?Queer Eye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150
37 Table HR7_4: After watching, do you have a favorable or unfavorable view of the following reboots?Full House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152
38 Table HR7_5: After watching, do you have a favorable or unfavorable view of the following reboots?The X-Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155
39 Table HR7_6: After watching, do you have a favorable or unfavorable view of the following reboots?Arrested Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
40 Table HR7_7: After watching, do you have a favorable or unfavorable view of the following reboots?Star Trek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160
41 Table HR7_8: After watching, do you have a favorable or unfavorable view of the following reboots?Gilmore Girls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
3
Morning Consult
42 Table HR7_9: After watching, do you have a favorable or unfavorable view of the following reboots?Will & Grace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
43 Table HR7_10: After watching, do you have a favorable or unfavorable view of the following reboots?Hawaii Five-0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 168
44 Table HR7_11: After watching, do you have a favorable or unfavorable view of the following reboots?Twin Peaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
45 Table HR7_12: After watching, do you have a favorable or unfavorable view of the following reboots?Battlestar Galactica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
46 Table HR7_13: After watching, do you have a favorable or unfavorable view of the following reboots?One Day at a Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
47 Table HR7_14: After watching, do you have a favorable or unfavorable view of the following reboots?Samurai Jack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 177
48 Table HR7_15: After watching, do you have a favorable or unfavorable view of the following reboots?Doctor Who . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179
49 Table HR7_16: After watching, do you have a favorable or unfavorable view of the following reboots?DuckTales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182
50 Table HR7_17: After watching, do you have a favorable or unfavorable view of the following reboots?Lost in Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
51 Table HR7_18: After watching, do you have a favorable or unfavorable view of the following reboots?Dynasty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
52 Table HR7_19: After watching, do you have a favorable or unfavorable view of the following reboots?American Idol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
53 Table HR7_20: After watching, do you have a favorable or unfavorable view of the following reboots?Roseanne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192
54 Table HR7_21: After watching, do you have a favorable or unfavorable view of the following reboots?MacGyver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
55 Table HR8_1: And, after watching, do you prefer the original or the reboot for each of the followingshows? Queer Eye . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
56 Table HR8_4: And, after watching, do you prefer the original or the reboot for each of the followingshows? Full House . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199
57 Table HR8_5: And, after watching, do you prefer the original or the reboot for each of the followingshows? The X-Files . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
58 Table HR8_6: And, after watching, do you prefer the original or the reboot for each of the followingshows? Arrested Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
59 Table HR8_7: And, after watching, do you prefer the original or the reboot for each of the followingshows? Star Trek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
4
National Tracking Poll #181011, October, 2018
60 Table HR8_8: And, after watching, do you prefer the original or the reboot for each of the followingshows? Gilmore Girls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
61 Table HR8_9: And, after watching, do you prefer the original or the reboot for each of the followingshows? Will & Grace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
62 Table HR8_10: And, after watching, do you prefer the original or the reboot for each of the followingshows? Hawaii Five-0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
63 Table HR8_11: And, after watching, do you prefer the original or the reboot for each of the followingshows? Twin Peaks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218
64 Table HR8_12: And, after watching, do you prefer the original or the reboot for each of the followingshows? Battlestar Galactica . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
65 Table HR8_13: And, after watching, do you prefer the original or the reboot for each of the followingshows? One Day at a Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221
66 Table HR8_14: And, after watching, do you prefer the original or the reboot for each of the followingshows? Samurai Jack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222
67 Table HR8_15: And, after watching, do you prefer the original or the reboot for each of the followingshows? Doctor Who . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223
68 Table HR8_16: And, after watching, do you prefer the original or the reboot for each of the followingshows? DuckTales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 225
69 Table HR8_17: And, after watching, do you prefer the original or the reboot for each of the followingshows? Lost in Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
70 Table HR8_18: And, after watching, do you prefer the original or the reboot for each of the followingshows? Dynasty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
71 Table HR8_19: And, after watching, do you prefer the original or the reboot for each of the followingshows? American Idol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230
72 Table HR8_20: And, after watching, do you prefer the original or the reboot for each of the followingshows? Roseanne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
73 Table HR8_21: And, after watching, do you prefer the original or the reboot for each of the followingshows? MacGyver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236
74 Table HR9_1: Have you watched any of the following TV shows? Friends . . . . . . . . . . . . . . . . 238
75 Table HR9_4: Have you watched any of the following TV shows? Seinfeld . . . . . . . . . . . . . . . 242
76 Table HR9_5: Have you watched any of the following TV shows? Charmed . . . . . . . . . . . . . . . 246
77 Table HR9_6: Have you watched any of the following TV shows? Dr. Quinn Medicine Woman . . . . 250
78 Table HR9_7: Have you watched any of the following TV shows? Frasier . . . . . . . . . . . . . . . . 254
79 Table HR9_8: Have you watched any of the following TV shows? Alf . . . . . . . . . . . . . . . . . . 258
5
Morning Consult
80 Table HR9_9: Have you watched any of the following TV shows? Murphy Brown . . . . . . . . . . . 262
81 Table HR9_10: Have you watched any of the following TV shows? Magnum P.I. . . . . . . . . . . . . 266
82 Table HR9_11: Have you watched any of the following TV shows? Reba . . . . . . . . . . . . . . . . 270
83 Table HR9_12: Have you watched any of the following TV shows? The Nanny . . . . . . . . . . . . . 274
84 Table HR9_13: Have you watched any of the following TV shows? The Jeffersons . . . . . . . . . . . . 278
85 Table HR9_14: Have you watched any of the following TV shows? The Secret World of Alex Mack . . 282
86 Table HR9_15: Have you watched any of the following TV shows? Clarissa Explains It All . . . . . . . 286
87 Table HR9_16: Have you watched any of the following TV shows? The Fresh Prince of Bel Air . . . . . 290
88 Table HR9_17: Have you watched any of the following TV shows? Family Matters . . . . . . . . . . . 294
89 Table HR9_18: Have you watched any of the following TV shows? Step by Step . . . . . . . . . . . . . 298
90 Table HR9_19: Have you watched any of the following TV shows? 7th Heaven . . . . . . . . . . . . . 302
91 Table HR9_20: Have you watched any of the following TV shows? Blossom . . . . . . . . . . . . . . . 306
92 Table HR9_21: Have you watched any of the following TV shows? Daria . . . . . . . . . . . . . . . . 310
93 Table HR9_22: Have you watched any of the following TV shows? The Brady Bunch . . . . . . . . . . 314
94 Table HR9_23: Have you watched any of the following TV shows? Taxi . . . . . . . . . . . . . . . . 318
95 Table HR9_24: Have you watched any of the following TV shows? ER . . . . . . . . . . . . . . . . . 322
96 Table HR9_25: Have you watched any of the following TV shows? Gilligans Island . . . . . . . . . . . 326
97 Table HR9_26: Have you watched any of the following TV shows? Home Improvement . . . . . . . . 330
98 Table HR9_27: Have you watched any of the following TV shows? The Office . . . . . . . . . . . . . 334
99 Table HR9_28: Have you watched any of the following TV shows? Mad About You . . . . . . . . . . 338
100 Table HR9_29: Have you watched any of the following TV shows? Cagney & Lacey . . . . . . . . . . 342
101 Table HR9_30: Have you watched any of the following TV shows? Martin . . . . . . . . . . . . . . . 346
102 Table HR9_31: Have you watched any of the following TV shows? Living Single . . . . . . . . . . . . 350
103 Table HR9_32: Have you watched any of the following TV shows? I Dream of Jeanie . . . . . . . . . . 354
104 Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Friends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358
105 Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Seinfeld . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 362
6
National Tracking Poll #181011, October, 2018
106 Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Charmed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 366
107 Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Dr. Quinn Medicine Woman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 370
108 Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Frasier . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 374
109 Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Alf . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 378
110 Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Murphy Brown . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 382
111 Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Magnum P.I. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 386
112 Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Reba . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 390
113 Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Nanny . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 394
114 Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Jeffersons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 398
115 Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Secret World of Alex Mack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 402
116 Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Clarissa Explains It All . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 406
117 Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Fresh Prince of Bel Air . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 410
118 Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Family Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 414
119 Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Step by Step . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 418
120 Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? 7th Heaven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 422
121 Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Blossom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 426
122 Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Daria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 430
123 Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Brady Bunch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 434
7
Morning Consult
124 Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Taxi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 438
125 Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? ER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 442
126 Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Gilligans Island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 446
127 Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Home Improvement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 450
128 Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? The Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 454
129 Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Mad About You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 458
130 Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Cagney & Lacey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 462
131 Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Martin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 466
132 Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? Living Single . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 470
133 Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch thereboots? I Dream of Jeanie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 474
134 Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former Pres-ident Barack Obamas senior adviser, Valerie Jarrett? . . . . . . . . . . . . . . . . . . . . . . . . . . . 478
135 Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May2018. p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk After viewingthis tweet, which of the following statements best describes your view, even if none are exactly right? pmargin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk . . . . . . . . . . . . . . 482
136 Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 followingRoseanne Barrs tweet and announced they are replacing the show with The Conners, a reboot aboutRoseannes family, this month. How likely are you to watch this reboot? . . . . . . . . . . . . . . . . . 487
137 Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or doesit not make a difference either way? Roseanne Barr . . . . . . . . . . . . . . . . . . . . . . . . . . . . 491
138 Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or doesit not make a difference either way? ABC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 495
139 Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or doesit not make a difference either way? Cast of Roseanne . . . . . . . . . . . . . . . . . . . . . . . . . . 499
140 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . . . . . . 503
8
National Tracking Poll #181011, October, 2018
141 Table HRdem1_4: How often do you watch or stream the following? Movies . . . . . . . . . . . . . . 507
142 Table HRdem1_5: How often do you watch or stream the following? Sporting events . . . . . . . . . . 511
143 Summary Statistics of Survey Respondent Demographics . . . . . . . . . . . . . . . . . . . . . . 515
9
10
Morning ConsultTable HR1
Crosstabulation Results by Respondent Demographics
Table HR1: As you may know, a reboot refers to a TV show that returns to production after cancellation or a long hiatus. How much have you seen,read or heard about TV show reboots in the past few months?
Demographic A lot Some Not much Nothing at all Total N
Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Gender: Male 20% (27) 4% (438) 24% (256) 4% (52) 062Gender: Female 8% (208) 4% (468) 24% (274) 7% (89) 39Age: 18-29 9% (9) 38% (87) 30% (45) 4% (66) 490Age: 30-44 25% (30) 43% (223) 8% (95) 4% (76) 524Age: 45-54 20% (8) 42% (72) 23% (92) 5% (6) 406Age: 55-64 20% (70) 39% (34) 23% (79) 8% (63) 346Age: 65+ 2% (52) 44% (9) 27% (9) 7% (75) 436Generation Z: 18-21 % (2) 38% (76) 37% (75) 4% (29) 20Millennial: Age 22-37 24% (35) 42% (239) 2% (7) 3% (77) 568Generation X: Age 38-53 23% (40) 4% (248) 2% (29) 5% (90) 608Boomers: Age 54-72 7% (22) 42% (305) 23% (66) 7% (26) 79PID: Dem (no lean) 20% (53) 44% (342) 22% (70) 4% (04) 769PID: Ind (no lean) 20% (5) 39% (226) 24% (42) 7% (02) 586PID: Rep (no lean) 9% (57) 40% (338) 26% (28) 6% (34) 846PID/Gender: DemMen 20% (72) 43% (56) 24% (88) 3% (47) 362PID/Gender: DemWomen 20% (8) 46% (86) 20% (82) 4% (57) 407PID/Gender: Ind Men 2% (60) 38% (06) 25% (70) 6% (45) 28PID/Gender: Ind Women 8% (55) 39% (20) 24% (73) 9% (57) 305PID/Gender: Rep Men 20% (85) 42% (76) 23% (98) 4% (60) 49PID/Gender: Rep Women 7% (7) 38% (62) 28% (20) 7% (74) 427Ideo: Liberal (1-3) 22% (62) 46% (338) 20% (45) 2% (89) 735Ideo: Moderate (4) 9% (88) 42% (99) 25% (7) 4% (66) 470Ideo: Conservative (5-7) 9% (38) 40% (298) 26% (94) 5% (0) 740Educ: College 7% (26) 39% (592) 25% (384) 8% (276) 53Educ: Bachelors degree 24% (08) 46% (206) 2% (92) 9% (39) 444Educ: Post-grad 23% (56) 44% (08) 22% (54) % (26) 244
Continued on next page
National Tracking Poll #181011, October, 2018
11
Table HR1
Table HR1: As you may know, a reboot refers to a TV show that returns to production after cancellation or a long hiatus. How much have you seen,read or heard about TV show reboots in the past few months?
Demographic A lot Some Not much Nothing at all Total N
Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Income: Under 50k 8% (23) 37% (477) 26% (338) 8% (235) 280Income: 50k-100k 22% (36) 47% (294) 2% (3) 9% (59) 69Income: 100k+ 9% (58) 45% (36) 20% (6) 5% (47) 302Ethnicity: White 9% (332) 42% (726) 24% (4) 5% (253) 723Ethnicity: Hispanic 25% (86) 39% (37) 26% (90) % (37) 350Ethnicity: Afr. Am. 2% (58) 37% (02) 23% (64) 8% (5) 274Ethnicity: Other 7% (35) 38% (78) 27% (54) 8% (37) 204Relig: Protestant 7% (92) 45% (24) 25% (34) 3% (72) 539Relig: Roman Catholic 22% (83) 40% (50) 25% (95) 3% (5) 378Relig: Something Else 9% (42) 3% (69) 29% (65) 20% (45) 22Relig: Jewish 5% (9) 46% (27) 4% (8) 25% (4) 58Relig: Evangelical 9% (20) 40% (249) 24% (49) 7% (08) 626Relig: Non-Evang. Catholics 9% (05) 44% (245) 24% (36) 3% (73) 559Relig: All Christian 9% (225) 42% (493) 24% (286) 5% (82) 85Relig: All Non-Christian 9% (42) 3% (69) 29% (65) 20% (45) 22Community: Urban 9% (02) 39% (2) 27% (47) 6% (86) 546Community: Suburban 2% (22) 43% (433) 23% (225) 3% (26) 997Community: Rural 7% (0) 40% (262) 24% (58) 20% (28) 658Employ: Private Sector 22% (53) 45% (38) 2% (46) 3% (93) 70Employ: Government 20% (35) 47% (83) 9% (34) 4% (25) 77Employ: Self-Employed 25% (50) 33% (67) 34% (70) 8% (7) 203Employ: Homemaker 23% (29) 44% (56) 20% (25) 3% (6) 26Employ: Student 5% (6) 40% (42) 35% (37) 0% () 06Employ: Retired 4% (66) 44% (203) 23% (07) 8% (84) 460Employ: Unemployed 2% (37) 26% (47) 27% (49) 26% (47) 79Employ: Other 6% (39) 38% (90) 26% (62) 20% (48) 239Military HH: Yes 20% (76) 45% (68) 20% (76) 5% (56) 376Military HH: No 9% (349) 40% (738) 25% (454) 6% (284) 825RD/WT: Right Direction 8% (67) 39% (363) 25% (228) 8% (64) 922RD/WT: Wrong Track 20% (257) 42% (543) 24% (302) 4% (76) 279
Continued on next page
12
Morning ConsultTable HR1
Table HR1: As you may know, a reboot refers to a TV show that returns to production after cancellation or a long hiatus. How much have you seen,read or heard about TV show reboots in the past few months?
Demographic A lot Some Not much Nothing at all Total N
Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Trump Job Approve 9% (80) 39% (368) 26% (242) 6% (48) 937Trump Job Disapprove 20% (226) 45% (55) 22% (25) 4% (55) 47Trump Job Strongly Approve 20% (99) 37% (85) 24% (9) 8% (9) 494Trump Job Somewhat Approve 8% (80) 4% (83) 28% (23) 3% (57) 443Trump Job Somewhat Disapprove 6% (53) 42% (4) 28% (96) 4% (46) 336Trump Job Strongly Disapprove 2% (73) 46% (374) 9% (55) 3% (09) 8#1 Issue: Economy 22% (42) 4% (257) 24% (50) 3% (84) 632#1 Issue: Security 7% (5) 43% (32) 26% (79) 4% (42) 304#1 Issue: Health Care 2% (75) 36% (28) 22% (78) 2% (74) 354#1 Issue: Medicare / Social Security 3% (47) 43% (57) 26% (96) 8% (65) 366#1 Issue: Women’s Issues 23% (35) 46% (68) 9% (29) 2% (7) 49#1 Issue: Education 9% (3) 47% (75) 23% (37) 2% (9) 62#1 Issue: Energy 5% (6) 35% (38) 36% (39) 3% (5) 08#1 Issue: Other 22% (28) 40% (5) 8% (23) 20% (25) 272016 Vote: Hillary Clinton 2% (55) 46% (332) 20% (48) 3% (9) 7262016 Vote: Donald Trump 20% (47) 4% (303) 24% (8) 5% (0) 7402016 Vote: Someone else 8% (3) 46% (82) 22% (39) 5% (27) 792016 Vote: Didnt Vote 7% (9) 34% (86) 29% (62) 20% (2) 550Voted in 2014: Yes 2% (296) 43% (596) 23% (325) 3% (84) 40Voted in 2014: No 6% (29) 39% (30) 26% (205) 20% (57) 8002012 Vote: Barack Obama 23% (99) 43% (375) 20% (74) 5% (27) 8752012 Vote: Mitt Romney 9% (06) 43% (237) 25% (39) 2% (65) 5472012 Vote: Other 8% (7) 4% (39) 3% (30) 0% (9) 942012 Vote: Didn’t Vote 5% (04) 37% (253) 27% (87) 20% (39) 6824-Region: Northeast 23% (89) 44% (72) 20% (78) 4% (55) 3944-Region: Midwest 5% (68) 45% (207) 25% (4) 6% (74) 4624-Region: South 9% (55) 39% (320) 26% (22) 7% (37) 8254-Region: West 22% (3) 40% (207) 24% (26) 4% (74) 520Favorable of Trump 20% (82) 39% (363) 25% (235) 6% (44) 924Unfavorable of Trump 20% (229) 45% (53) 22% (248) 3% (54) 44
Continued on next page
National Tracking Poll #181011, October, 2018
13
Table HR1
Table HR1: As you may know, a reboot refers to a TV show that returns to production after cancellation or a long hiatus. How much have you seen,read or heard about TV show reboots in the past few months?
Demographic A lot Some Not much Nothing at all Total N
Adults 9% (425) 4% (906) 24% (530) 5% (340) 220Very Favorable of Trump 9% (96) 36% (85) 28% (42) 8% (9) 55Somewhat Favorable of Trump 2% (86) 43% (78) 23% (93) 3% (53) 409Somewhat Unfavorable of Trump 8% (4) 45% (02) 2% (48) 6% (37) 228Very Unfavorable of Trump 2% (88) 45% (4) 22% (200) 3% (7) 96Frequent TVWatcher 23% (377) 44% (77) 23% (376) % (76) 646Frequent Movie Watchers 23% (230) 42% (4) 24% (236) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
14
Morning ConsultTable HR2
Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negative or neither?
Demographic Mostly positiveNeither positivenor negative Mostly negative
Don’t know /Don’t remember Total N
Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Gender: Male 35% (35) 37% (339) 5% (34) 3% (23) 9Gender: Female 32% (308) 38% (358) 0% (97) 20% (87) 950Age: 18-29 30% (27) 39% (66) 5% (62) 6% (69) 424Age: 30-44 38% (69) 32% (43) 3% (60) 7% (76) 448Age: 45-54 34% (6) 4% (4) % (40) 4% (48) 345Age: 55-64 3% (88) 44% (26) % (30) 4% (39) 283Age: 65+ 34% (23) 34% (2) % (40) 2% (77) 362Generation Z: 18-21 22% (38) 42% (72) 7% (30) 9% (33) 72Millennial: Age 22-37 35% (74) 34% (68) 5% (72) 6% (78) 492Generation X: Age 38-53 37% (92) 36% (87) % (59) 5% (79) 57Boomers: Age 54-72 34% (200) 39% (234) % (62) 6% (97) 593PID: Dem (no lean) 38% (252) 34% (224) 3% (84) 6% (05) 665PID: Ind (no lean) 30% (44) 44% (22) % (53) 5% (75) 483PID: Rep (no lean) 32% (227) 37% (26) 3% (94) 8% (30) 72PID/Gender: DemMen 38% (2) 3% (99) 7% (54) 3% (42) 36PID/Gender: DemWomen 38% (3) 36% (25) 9% (3) 8% (62) 349PID/Gender: Ind Men 34% (80) 43% (00) 2% (28) % (27) 236PID/Gender: Ind Women 26% (63) 45% (2) 0% (25) 9% (48) 247PID/Gender: Rep Men 32% (4) 39% (40) 4% (52) 5% (54) 359PID/Gender: Rep Women 32% (3) 34% (22) 2% (42) 22% (77) 353Ideo: Liberal (1-3) 38% (246) 37% (24) 3% (85) % (74) 646Ideo: Moderate (4) 3% (24) 43% (75) % (46) 5% (59) 404Ideo: Conservative (5-7) 33% (206) 36% (224) 3% (84) 8% (6) 629Educ: College 32% (390) 37% (458) 2% (53) 9% (236) 237Educ: Bachelors degree 37% (5) 40% (63) % (44) 2% (47) 405Educ: Post-grad 37% (82) 35% (77) 5% (33) 2% (27) 28Income: Under 50k 32% (332) 36% (380) 3% (38) 9% (95) 045Income: 50k-100k 35% (99) 40% (222) % (64) 4% (76) 560Income: 100k+ 36% (92) 37% (95) 2% (30) 5% (38) 255
Continued on next page
National Tracking Poll #181011, October, 2018
15
Table HR2
Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negative or neither?
Demographic Mostly positiveNeither positivenor negative Mostly negative
Don’t know /Don’t remember Total N
Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Ethnicity: White 32% (466) 39% (579) 2% (75) 7% (249) 470Ethnicity: Hispanic 35% (0) 34% (06) 6% (50) 5% (46) 32Ethnicity: Afr. Am. 48% (07) 26% (59) % (25) 4% (32) 224Ethnicity: Other 30% (50) 35% (59) 8% (3) 7% (28) 67Relig: Protestant 35% (62) 37% (72) 3% (59) 6% (73) 467Relig: Roman Catholic 36% (9) 34% (0) % (37) 9% (6) 327Relig: Something Else 28% (49) 39% (68) 2% (20) 2% (37) 76Relig: Evangelical 39% (20) 33% (69) % (55) 8% (92) 58Relig: Non-Evang. Catholics 33% (6) 38% (85) 3% (64) 6% (76) 486Relig: All Christian 36% (362) 35% (354) 2% (9) 7% (68) 004Relig: All Non-Christian 28% (49) 39% (68) 2% (20) 2% (37) 76Community: Urban 36% (65) 32% (46) 3% (59) 20% (9) 460Community: Suburban 35% (30) 39% (336) 3% (5) 4% (9) 87Community: Rural 30% (57) 4% (25) % (58) 9% (00) 530Employ: Private Sector 38% (235) 37% (226) 3% (8) 2% (76) 67Employ: Government 32% (50) 40% (62) 5% (23) 2% (8) 53Employ: Self-Employed 34% (63) 33% (6) 6% (30) 7% (32) 86Employ: Homemaker 32% (35) 43% (47) 8% (9) 7% (9) 0Employ: Student 9% (8) 48% (46) 6% (5) 8% (7) 96Employ: Retired 34% (29) 36% (34) % (40) 9% (73) 376Employ: Unemployed 29% (39) 34% (45) % (4) 25% (34) 32Employ: Other 28% (54) 40% (76) 0% (8) 22% (42) 9Military HH: Yes 40% (29) 34% (09) % (36) 4% (45) 320Military HH: No 32% (494) 38% (588) 3% (94) 7% (265) 54RD/WT: Right Direction 32% (245) 38% (285) 2% (93) 8% (35) 758RD/WT: Wrong Track 34% (378) 37% (42) 3% (38) 6% (74) 02Trump Job Approve 32% (252) 38% (303) 3% (0) 7% (34) 790Trump Job Disapprove 35% (35) 37% (366) 2% (23) 5% (52) 992
Continued on next page
16
Morning ConsultTable HR2
Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negative or neither?
Demographic Mostly positiveNeither positivenor negative Mostly negative
Don’t know /Don’t remember Total N
Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Trump Job Strongly Approve 3% (27) 37% (50) 4% (56) 7% (70) 403Trump Job Somewhat Approve 32% (25) 40% (53) 2% (45) 7% (64) 387Trump Job Somewhat Disapprove 3% (90) 39% (2) 5% (45) 5% (44) 290Trump Job Strongly Disapprove 37% (26) 36% (254) % (78) 5% (08) 702#1 Issue: Economy 35% (92) 37% (20) 3% (69) 6% (87) 549#1 Issue: Security 32% (85) 42% (09) 2% (32) 4% (36) 262#1 Issue: Health Care 35% (98) 37% (05) 8% (23) 9% (54) 280#1 Issue: Medicare / Social Security 35% (06) 35% (06) 0% (29) 20% (60) 300#1 Issue: Women’s Issues 35% (46) 36% (47) 8% (24) % (5) 32#1 Issue: Education 3% (45) 40% (57) 4% (20) 5% (2) 42#1 Issue: Energy 35% (32) 32% (30) 23% (2) 0% (9) 93#1 Issue: Other 20% (20) 42% (42) 2% (3) 26% (27) 022016 Vote: Hillary Clinton 39% (246) 36% (227) % (7) 4% (9) 6352016 Vote: Donald Trump 33% (208) 38% (238) 3% (79) 7% (06) 6302016 Vote: Someone else 32% (48) 43% (65) 4% (2) 2% (8) 522016 Vote: Didnt Vote 28% (2) 37% (63) 4% (60) 22% (95) 439Voted in 2014: Yes 35% (42) 38% (463) % (37) 6% (96) 27Voted in 2014: No 3% (202) 36% (234) 5% (94) 8% (3) 6442012 Vote: Barack Obama 38% (286) 37% (280) 0% (77) 4% (05) 7482012 Vote: Mitt Romney 34% (64) 35% (70) 3% (65) 7% (83) 4822012 Vote: Other 25% (22) 5% (43) 4% (4) 9% (6) 852012 Vote: Didn’t Vote 28% (50) 37% (203) 6% (85) 9% (05) 5434-Region: Northeast 34% (5) 4% (39) 0% (34) 5% (5) 3394-Region: Midwest 35% (36) 39% (5) 9% (35) 7% (67) 3884-Region: South 34% (234) 34% (236) 4% (99) 7% (8) 6874-Region: West 3% (38) 39% (72) 4% (63) 6% (73) 446Favorable of Trump 32% (250) 38% (298) 3% (98) 7% (34) 780Unfavorable of Trump 36% (355) 37% (366) 2% (22) 5% (47) 990
Continued on next page
National Tracking Poll #181011, October, 2018
17
Table HR2
Table HR2: Was what you saw, read or heard about TV show reboots mostly positive, mostly negative or neither?
Demographic Mostly positiveNeither positivenor negative Mostly negative
Don’t know /Don’t remember Total N
Adults 34% (623) 37% (697) 2% (23) 7% (30) 86Very Favorable of Trump 32% (34) 38% (60) 2% (5) 9% (78) 424Somewhat Favorable of Trump 33% (6) 39% (38) 3% (47) 6% (55) 356Somewhat Unfavorable of Trump 35% (68) 36% (70) 5% (29) 3% (25) 9Very Unfavorable of Trump 36% (287) 37% (296) 2% (94) 5% (22) 799Frequent TVWatcher 36% (533) 36% (535) % (69) 6% (234) 470Frequent Movie Watchers 38% (336) 36% (34) % (95) 5% (32) 877Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
18
Morning ConsultTable HR3_1
Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I watched the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Gender: Male 42% (449) 28% (293) 4% (45) 4% (40) 2% (22) % (3) 062Gender: Female 46% (528) 28% (36) % (23) 3% (39) 2% (25) 9% (07) 39Age: 18-29 45% (222) 20% (99) 4% (68) 7% (33) % (7) 2% (59) 490Age: 30-44 47% (246) 29% (53) 0% (55) 3% (4) % (8) 9% (49) 524Age: 45-54 48% (93) 25% (00) 3% (55) 2% (0) 4% (7) 8% (3) 406Age: 55-64 40% (37) 32% (0) 2% (4) 4% (3) % (4) 2% (40) 346Age: 65+ 4% (79) 34% (47) % (50) 2% (0) 2% () 9% (40) 436Generation Z: 18-21 46% (92) 9% (39) 3% (26) 7% (5) % (2) 3% (27) 20Millennial: Age 22-37 46% (264) 25% (43) 2% (67) 5% (26) % (8) % (6) 568Generation X: Age 38-53 47% (289) 27% (63) 2% (72) 2% (4) 4% (22) 8% (49) 608Boomers: Age 54-72 4% (298) 32% (232) 2% (84) 3% (20) 2% (3) 0% (7) 79PID: Dem (no lean) 44% (337) 27% (20) 2% (96) 5% (35) 4% (28) 8% (63) 769PID: Ind (no lean) 42% (249) 28% (63) 4% (83) 4% (2) 2% (0) 0% (60) 586PID: Rep (no lean) 46% (39) 28% (236) % (90) 3% (23) % (8) 2% (98) 846PID/Gender: DemMen 39% (40) 28% (0) 4% (5) 5% (8) 4% (6) 0% (37) 362PID/Gender: DemWomen 49% (98) 27% (09) % (45) 4% (7) 3% (3) 6% (25) 407PID/Gender: Ind Men 42% (7) 29% (8) 6% (45) 4% (2) 2% (4) 8% (22) 28PID/Gender: Ind Women 43% (32) 27% (82) 2% (37) 3% (0) 2% (6) 2% (38) 305PID/Gender: Rep Men 46% (92) 26% () 2% (49) 3% () — (2) 3% (54) 49PID/Gender: Rep Women 46% (99) 29% (25) 0% (4) 3% (3) % (6) 0% (44) 427Ideo: Liberal (1-3) 46% (335) 29% (26) % (84) 4% (30) 2% (6) 7% (54) 735Ideo: Moderate (4) 45% (23) 27% (26) % (53) 4% (2) 2% () 0% (45) 470Ideo: Conservative (5-7) 44% (322) 30% (29) 3% (98) 3% (22) 2% (3) 9% (66) 740Educ: College 44% (663) 25% (383) 2% (87) 4% (53) 2% (37) 3% (9) 53Educ: Bachelors degree 46% (204) 35% (57) % (48) 4% (6) % (3) 4% (7) 444Educ: Post-grad 46% () 28% (69) 4% (34) 4% (0) 3% (7) 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
19
Table HR3_1
Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I watched the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Income: Under 50k 43% (546) 25% (37) 3% (62) 5% (59) 3% (33) 3% (63) 280Income: 50k-100k 48% (300) 28% (74) 3% (79) 2% (2) 2% (9) 7% (44) 69Income: 100k+ 43% (3) 39% (8) 9% (27) 3% (9) % (4) 5% (4) 302Ethnicity: White 44% (766) 30% (58) % (90) 3% (48) 2% (33) 0% (67) 723Ethnicity: Hispanic 46% (59) 24% (83) % (38) 6% (22) 4% (3) 0% (34) 350Ethnicity: Afr. Am. 39% (07) 2% (58) 20% (55) 6% (6) 3% (9) % (30) 274Ethnicity: Other 5% (03) 7% (34) % (23) 8% (6) 2% (4) 2% (24) 204Relig: Protestant 45% (243) 32% (7) 2% (62) 4% (20) % (7) 7% (36) 539Relig: Roman Catholic 49% (84) 26% (99) % (4) % (4) 3% () % (40) 378Relig: Something Else 5% (3) 22% (48) 0% (2) 4% (8) 2% (5) 2% (26) 22Relig: Jewish 39% (23) 24% (4) 5% (9) 4% (2) 4% (2) 4% (8) 58Relig: Evangelical 42% (264) 28% (76) 6% (00) 3% (20) 2% () 9% (56) 626Relig: Non-Evang. Catholics 48% (267) 28% (55) % (60) 2% (4) 2% (9) 0% (55) 559Relig: All Christian 45% (53) 28% (33) 3% (60) 3% (33) 2% (20) 9% () 85Relig: All Non-Christian 5% (3) 22% (48) 0% (2) 4% (8) 2% (5) 2% (26) 22Community: Urban 44% (240) 23% (26) 3% (72) 5% (29) 3% (7) % (63) 546Community: Suburban 44% (443) 32% (37) 2% (23) 3% (28) 2% (6) 7% (70) 997Community: Rural 45% (294) 25% (67) % (73) 3% (23) 2% (4) 3% (88) 658Employ: Private Sector 48% (342) 29% (209) 2% (83) 3% (8) % (0) 7% (48) 70Employ: Government 46% (8) 24% (42) 3% (23) 6% () % (3) 0% (7) 77Employ: Self-Employed 49% (00) 27% (55) % (22) 2% (4) 4% (7) 7% (4) 203Employ: Homemaker 50% (63) 2% (26) 3% (7) 3% (4) % () % (4) 26Employ: Student 50% (54) 7% (8) 8% (9) 2% (3) % () 2% (3) 06Employ: Retired 36% (66) 35% (62) 2% (57) 3% (3) 3% (2) % (5) 460Employ: Unemployed 39% (70) 25% (44) 5% (26) % (2) 2% (4) 8% (32) 79Employ: Other 42% (0) 22% (52) 3% (3) 6% (5) 4% (9) 3% (3) 239Military HH: Yes 43% (62) 28% (04) 5% (55) 5% (8) % (4) 9% (33) 376Military HH: No 45% (85) 28% (505) 2% (24) 3% (6) 2% (43) 0% (88) 825RD/WT: Right Direction 42% (384) 28% (258) 2% (5) 3% (29) 2% (7) 3% (20) 922RD/WT: Wrong Track 46% (593) 27% (35) 2% (53) 4% (50) 2% (30) 8% (0) 279
Continued on next page
20
Morning ConsultTable HR3_1
Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I watched the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Trump Job Approve 44% (409) 29% (273) 2% (3) 3% (25) 2% (9) 0% (98) 937Trump Job Disapprove 47% (537) 28% (39) % (32) 4% (49) 2% (24) 7% (86) 47Trump Job Strongly Approve 45% (223) 27% (34) 3% (62) 2% (0) 2% (8) 2% (57) 494Trump Job Somewhat Approve 42% (86) 3% (39) % (5) 3% (5) 3% () 9% (40) 443Trump Job Somewhat Disapprove 43% (46) 27% (92) % (36) 6% (20) 2% (7) % (36) 336Trump Job Strongly Disapprove 48% (39) 28% (227) 2% (96) 4% (29) 2% (7) 6% (50) 8#1 Issue: Economy 49% (307) 27% (70) 2% (77) 3% (2) % (9) 8% (48) 632#1 Issue: Security 39% (8) 37% () % (35) 2% (7) 2% (5) 9% (28) 304#1 Issue: Health Care 46% (62) 26% (9) % (39) 3% () 3% (9) 2% (42) 354#1 Issue: Medicare / Social Security 39% (43) 30% (09) 3% (47) 4% (4) 2% (7) 2% (45) 366#1 Issue: Women’s Issues 46% (69) 26% (39) 3% (20) 5% (8) 3% (5) 6% (9) 49#1 Issue: Education 52% (84) 7% (28) 0% (7) 5% (8) 2% (4) 3% (2) 62#1 Issue: Energy 43% (47) 24% (26) 7% (8) 5% (5) 5% (5) 6% (6) 08#1 Issue: Other 38% (48) 29% (36) 2% (6) 3% (4) % () 7% (22) 272016 Vote: Hillary Clinton 46% (334) 27% (200) 3% (9) 4% (3) 2% (6) 8% (55) 7262016 Vote: Donald Trump 44% (324) 3% (232) 2% (90) % () % (0) 0% (74) 7402016 Vote: Someone else 36% (65) 3% (56) 0% (8) 6% () 7% (3) 0% (7) 792016 Vote: Didnt Vote 46% (252) 22% (22) 2% (67) 5% (27) 2% (9) 4% (75) 550Voted in 2014: Yes 44% (623) 29% (407) 2% (64) 3% (44) 3% (37) 9% (25) 40Voted in 2014: No 44% (354) 25% (202) 3% (04) 4% (35) % (0) 2% (95) 8002012 Vote: Barack Obama 47% (407) 27% (233) 2% (09) 3% (29) 3% (27) 8% (70) 8752012 Vote: Mitt Romney 45% (247) 33% (8) % (58) 2% (4) % (7) 7% (40) 5472012 Vote: Other 42% (40) 3% (29) 3% (2) 2% (2) % () 0% (0) 942012 Vote: Didn’t Vote 4% (282) 24% (65) 3% (87) 5% (35) 2% () 5% (0) 6824-Region: Northeast 46% (80) 26% (0) 2% (46) 5% (2) % (5) % (4) 3944-Region: Midwest 44% (203) 30% (40) % (49) 3% (6) % (3) % (52) 4624-Region: South 45% (375) 27% (224) 3% () 3% (26) 2% (4) 9% (74) 8254-Region: West 42% (29) 28% (44) 2% (62) 3% (7) 5% (24) 0% (53) 520Favorable of Trump 44% (406) 29% (267) 3% (2) 3% (24) 2% (4) 0% (92) 924Unfavorable of Trump 47% (540) 28% (35) % (32) 4% (50) 2% (27) 7% (8) 44
Continued on next page
National Tracking Poll #181011, October, 2018
21
Table HR3_1
Table HR3_1: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I watched the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 44% (977) 28% (609) 2% (268) 4% (79) 2% (46) 0% (22) 220Very Favorable of Trump 44% (226) 27% (37) 3% (69) 2% (9) 2% (9) 3% (64) 55Somewhat Favorable of Trump 44% (80) 32% (30) 3% (52) 4% (5) % (5) 7% (28) 409Somewhat Unfavorable of Trump 43% (97) 3% (70) % (25) 4% (8) % (3) % (24) 228Very Unfavorable of Trump 48% (443) 27% (245) 2% (06) 5% (4) 3% (24) 6% (57) 96Frequent TVWatcher 49% (802) 29% (472) % (84) 3% (5) % (2) 7% (6) 646Frequent Movie Watchers 50% (492) 26% (262) 2% (5) 4% (35) % () 8% (76) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
22
Morning ConsultTable HR3_4
Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I liked the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Gender: Male 44% (467) 29% (303) 3% (43) 2% (20) % (5) % (4) 062Gender: Female 52% (592) 24% (272) % (22) 3% (29) 2% (26) 9% (98) 39Age: 18-29 49% (238) 20% (00) 4% (70) 3% (5) % (6) 2% (6) 490Age: 30-44 50% (263) 25% (33) 2% (63) 2% () 2% (8) 9% (45) 524Age: 45-54 50% (204) 23% (94) 4% (58) % (6) 2% (8) 9% (36) 406Age: 55-64 45% (55) 28% (97) 0% (35) 4% (3) 2% (7) % (38) 346Age: 65+ 45% (98) 34% (50) 9% (40) % (4) 3% (2) 7% (32) 436Generation Z: 18-21 48% (96) 23% (46) 2% (24) 3% (7) — (0) 4% (28) 20Millennial: Age 22-37 49% (28) 22% (27) 4% (80) 2% (4) % (8) 0% (58) 568Generation X: Age 38-53 5% (309) 24% (48) 2% (73) 2% () 2% (3) 9% (53) 608Boomers: Age 54-72 45% (326) 30% (26) % (76) 2% (7) 3% (8) 9% (65) 79PID: Dem (no lean) 48% (367) 26% (200) 4% (06) 2% (2) 3% (22) 8% (6) 769PID: Ind (no lean) 47% (273) 26% (52) 2% (68) 3% (20) % (7) % (66) 586PID: Rep (no lean) 50% (49) 26% (222) % (92) 2% (6) % (2) 0% (85) 846PID/Gender: DemMen 42% (52) 29% (03) 6% (57) % (3) 2% (8) 0% (38) 362PID/Gender: DemWomen 53% (24) 24% (97) 2% (48) 2% (9) 3% (4) 6% (24) 407PID/Gender: Ind Men 44% (23) 27% (77) 3% (36) 4% (2) % (4) 0% (29) 28PID/Gender: Ind Women 49% (49) 25% (75) 0% (32) 3% (8) % (3) 2% (37) 305PID/Gender: Rep Men 46% (9) 29% (22) 2% (50) % (4) % (3) % (48) 49PID/Gender: Rep Women 53% (228) 23% (99) 0% (42) 3% () 2% (9) 9% (37) 427Ideo: Liberal (1-3) 50% (370) 25% (87) % (84) 2% (8) 2% (7) 8% (59) 735Ideo: Moderate (4) 46% (26) 28% (33) 3% (63) 2% (0) % (4) 9% (44) 470Ideo: Conservative (5-7) 48% (356) 28% (205) 2% (88) 2% (8) 2% (2) 8% (6) 740Educ: College 48% (720) 24% (359) 3% (89) 2% (29) 2% (32) 2% (85) 53Educ: Bachelors degree 49% (29) 33% (46) 0% (46) 3% (3) % (5) 3% (5) 444Educ: Post-grad 49% (2) 29% (70) 2% (30) 3% (7) 2% (5) 5% (2) 244
Continued on next page
National Tracking Poll #181011, October, 2018
23
Table HR3_4
Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I liked the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Income: Under 50k 46% (586) 24% (305) 4% (76) 2% (26) 2% (30) 2% (57) 280Income: 50k-100k 5% (37) 28% (76) 0% (63) 2% (3) % (8) 7% (43) 69Income: 100k+ 52% (56) 3% (94) 9% (26) 3% (0) % (4) 4% (2) 302Ethnicity: White 49% (836) 28% (480) % (83) 2% (37) 2% (33) 9% (53) 723Ethnicity: Hispanic 46% (62) 2% (73) 6% (55) 2% (8) 4% (3) % (39) 350Ethnicity: Afr. Am. 45% (23) 22% (59) 2% (57) 2% (5) — () % (29) 274Ethnicity: Other 49% (99) 7% (35) 3% (26) 3% (7) 3% (7) 5% (30) 204Relig: Protestant 49% (263) 32% (73) 9% (49) 3% (4) % (8) 6% (33) 539Relig: Roman Catholic 50% (89) 26% (98) % (42) 2% (6) 2% (7) 0% (37) 378Relig: Something Else 55% (22) 22% (48) 8% (7) % (3) 3% (6) % (25) 22Relig: Jewish 49% (28) 7% (0) 7% (0) 4% (2) % () 2% (7) 58Relig: Evangelical 47% (294) 26% (64) 5% (9) 2% (0) % (8) 9% (58) 626Relig: Non-Evang. Catholics 49% (277) 30% (66) 8% (47) 2% (2) % (8) 9% (50) 559Relig: All Christian 48% (57) 28% (330) 2% (38) 2% (22) % (6) 9% (07) 85Relig: All Non-Christian 55% (22) 22% (48) 8% (7) % (3) 3% (6) % (25) 22Community: Urban 47% (258) 2% (4) 6% (85) 2% () 2% (2) 2% (66) 546Community: Suburban 49% (490) 30% (297) % (0) 2% (25) % (3) 6% (6) 997Community: Rural 47% (3) 25% (64) % (70) 2% (3) 2% (6) 3% (85) 658Employ: Private Sector 5% (360) 28% (97) 2% (84) 2% (5) % (9) 7% (47) 70Employ: Government 53% (94) 7% (30) 3% (23) 4% (7) 2% (3) % (20) 77Employ: Self-Employed 50% (0) 24% (49) 4% (28) 3% (5) 3% (6) 7% (4) 203Employ: Homemaker 57% (72) 8% (22) % (4) 3% (4) — () 0% (2) 26Employ: Student 46% (50) 30% (32) 9% (0) 3% (3) % () % (2) 06Employ: Retired 42% (94) 34% (57) 0% (48) % (4) 3% (5) 9% (42) 460Employ: Unemployed 46% (83) 2% (38) % (20) 3% (5) — (0) 8% (32) 79Employ: Other 44% (06) 20% (49) 6% (38) 2% (5) 3% (7) 4% (34) 239Military HH: Yes 44% (66) 28% (06) 3% (48) 3% (3) % (2) % (40) 376Military HH: No 49% (893) 26% (468) 2% (28) 2% (36) 2% (39) 9% (72) 825RD/WT: Right Direction 46% (424) 26% (235) 3% (8) 2% (7) 2% (8) 2% () 922RD/WT: Wrong Track 50% (635) 27% (339) 2% (47) 2% (32) 2% (24) 8% (02) 279
Continued on next page
24
Morning ConsultTable HR3_4
Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I liked the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Trump Job Approve 48% (452) 27% (254) % (00) 2% (2) 2% (4) 0% (96) 937Trump Job Disapprove 50% (57) 26% (298) 2% (42) 2% (26) 2% (26) 7% (84) 47Trump Job Strongly Approve 48% (237) 27% (32) % (54) % (7) 2% (9) % (55) 494Trump Job Somewhat Approve 48% (25) 28% (22) % (47) 3% (4) % (5) 9% (4) 443Trump Job Somewhat Disapprove 48% (60) 28% (93) 3% (42) 2% (6) % (4) 9% (3) 336Trump Job Strongly Disapprove 5% (4) 25% (205) 2% (99) 3% (2) 3% (22) 6% (52) 8#1 Issue: Economy 50% (39) 27% (70) 2% (74) 2% (0) 2% () 7% (47) 632#1 Issue: Security 48% (45) 30% (92) 0% (30) 2% (5) % (4) 9% (28) 304#1 Issue: Health Care 49% (73) 26% (94) % (40) % (4) 2% (7) 0% (36) 354#1 Issue: Medicare / Social Security 43% (56) 27% (00) 4% (5) 2% (7) 2% (8) 2% (44) 366#1 Issue: Women’s Issues 4% (60) 27% (4) 5% (22) 6% (0) 3% (4) 7% () 49#1 Issue: Education 6% (99) 2% (20) % (7) 2% (3) 2% (3) 2% (9) 62#1 Issue: Energy 43% (46) 27% (29) 7% (8) 5% (5) 2% (2) 6% (7) 08#1 Issue: Other 47% (59) 23% (29) 9% (2) 4% (5) 2% (2) 6% (20) 272016 Vote: Hillary Clinton 49% (355) 25% (85) 3% (97) 3% (20) 2% (4) 7% (54) 7262016 Vote: Donald Trump 50% (368) 28% (204) % (84) 2% (3) % (9) 8% (62) 7402016 Vote: Someone else 39% (70) 3% (56) 3% (24) 2% (4) 4% (7) 0% (8) 792016 Vote: Didnt Vote 48% (262) 24% (30) % (60) 2% (9) 2% (2) 4% (78) 550Voted in 2014: Yes 48% (677) 27% (374) 2% (75) 2% (32) 2% (27) 8% (7) 40Voted in 2014: No 48% (382) 25% (20) % (90) 2% (7) 2% (5) 2% (95) 8002012 Vote: Barack Obama 49% (426) 26% (229) 2% (07) 2% (2) 2% (9) 8% (74) 8752012 Vote: Mitt Romney 52% (282) 29% (57) % (62) 2% (8) % (6) 6% (32) 5472012 Vote: Other 5% (48) 24% (22) 9% (8) 5% (5) % () 9% (9) 942012 Vote: Didn’t Vote 44% (302) 24% (66) 3% (87) 2% (4) 2% (5) 4% (98) 6824-Region: Northeast 48% (9) 26% (0) 2% (46) 3% () % (3) % (42) 3944-Region: Midwest 49% (224) 27% (24) 3% (58) % (6) % (5) 0% (45) 4624-Region: South 50% (44) 25% (20) 2% (98) 2% (9) % (8) 9% (76) 8254-Region: West 44% (230) 27% (39) 2% (63) 2% (2) 5% (26) 0% (50) 520Favorable of Trump 49% (45) 28% (255) % (04) 2% (5) 2% (5) 9% (84) 924Unfavorable of Trump 50% (572) 26% (296) 2% (40) 2% (27) 2% (26) 7% (84) 44
Continued on next page
National Tracking Poll #181011, October, 2018
25
Table HR3_4
Table HR3_4: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I liked the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 48% (059) 26% (574) 2% (265) 2% (49) 2% (4) 0% (22) 220Very Favorable of Trump 49% (25) 25% (28) 2% (63) % (6) 2% () % (56) 55Somewhat Favorable of Trump 49% (200) 3% (27) 0% (4) 2% (9) % (4) 7% (28) 409Somewhat Unfavorable of Trump 48% (09) 30% (68) 8% (9) 2% (5) % (2) % (24) 228Very Unfavorable of Trump 50% (462) 25% (228) 3% (2) 2% (22) 3% (24) 6% (60) 96Frequent TVWatcher 53% (878) 26% (427) % (79) 2% (28) 2% (28) 6% (05) 646Frequent Movie Watchers 53% (526) 25% (25) % (4) 2% (20) % (9) 7% (69) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
26
Morning ConsultTable HR3_5
Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot will make me feel nostalgic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Gender: Male 8% (94) 32% (337) 26% (278) 4% (46) 5% (55) 4% (52) 062Gender: Female 9% (29) 30% (34) 30% (338) 5% (52) 3% (29) 4% (59) 39Age: 18-29 27% (33) 28% (37) 23% (2) 4% (2) 3% (6) 4% (7) 490Age: 30-44 22% (3) 32% (67) 25% (32) 4% (23) 4% (9) 3% (69) 524Age: 45-54 8% (75) 33% (36) 25% (02) 5% (9) 3% (4) 5% (60) 406Age: 55-64 0% (33) 3% (09) 30% (04) 6% (20) 5% (8) 8% (62) 346Age: 65+ 4% (60) 30% (29) 38% (67) 3% (4) 4% (8) % (49) 436Generation Z: 18-21 27% (54) 25% (50) 24% (47) 3% (7) % (3) 20% (39) 20Millennial: Age 22-37 24% (34) 3% (76) 24% (37) 4% (25) 5% (27) 2% (69) 568Generation X: Age 38-53 2% (28) 32% (94) 25% (53) 5% (30) 3% (9) 4% (84) 608Boomers: Age 54-72 % (8) 33% (237) 34% (244) 4% (26) 4% (30) 4% (00) 79PID: Dem (no lean) 20% (5) 33% (252) 27% (205) 4% (33) 5% (40) % (88) 769PID: Ind (no lean) 8% (08) 28% (63) 3% (82) 6% (35) 3% (20) 4% (79) 586PID: Rep (no lean) 8% (55) 3% (264) 27% (229) 4% (3) 3% (24) 7% (43) 846PID/Gender: DemMen 8% (67) 32% (6) 24% (86) 5% (7) 7% (26) 4% (5) 362PID/Gender: DemWomen 2% (84) 33% (36) 29% (9) 4% (6) 3% (4) 9% (38) 407PID/Gender: Ind Men 8% (50) 3% (87) 3% (86) 7% (8) 5% (5) 9% (25) 28PID/Gender: Ind Women 9% (58) 25% (76) 3% (95) 5% (6) 2% (5) 8% (54) 305PID/Gender: Rep Men 8% (77) 32% (34) 25% (06) 3% () 3% (4) 8% (76) 49PID/Gender: Rep Women 8% (78) 30% (30) 29% (24) 4% (9) 2% (0) 6% (67) 427Ideo: Liberal (1-3) 23% (70) 36% (262) 25% (86) 4% (26) 2% (5) 0% (75) 735Ideo: Moderate (4) 7% (8) 32% (50) 32% (48) 3% (2) 5% (24) 2% (55) 470Ideo: Conservative (5-7) 6% (2) 29% (28) 30% (22) 6% (44) 5% (37) 3% (99) 740Educ: College 8% (27) 27% (405) 29% (438) 5% (7) 4% (58) 8% (269) 53Educ: Bachelors degree 22% (96) 42% (88) 23% (02) 4% (6) 4% (6) 6% (26) 444Educ: Post-grad 9% (46) 35% (85) 3% (76) 4% () 4% (0) 7% (6) 244
Continued on next page
National Tracking Poll #181011, October, 2018
27
Table HR3_5
Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot will make me feel nostalgic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Income: Under 50k 8% (230) 26% (337) 29% (369) 5% (66) 4% (54) 7% (223) 280Income: 50k-100k 22% (35) 32% (97) 29% (77) 4% (22) 4% (23) 0% (65) 69Income: 100k+ 6% (48) 48% (44) 23% (70) 3% (9) 2% (8) 7% (23) 302Ethnicity: White 9% (325) 32% (555) 29% (49) 4% (74) 3% (5) 3% (227) 723Ethnicity: Hispanic 28% (97) 24% (86) 24% (83) 5% (8) 5% (7) 4% (49) 350Ethnicity: Afr. Am. 5% (40) 26% (72) 27% (74) 5% (2) 8% (2) 20% (54) 274Ethnicity: Other 24% (48) 25% (50) 25% (5) 6% (2) 6% (3) 5% (3) 204Relig: Protestant 20% (08) 32% (73) 29% (56) 4% (23) 4% (20) % (59) 539Relig: Roman Catholic 9% (72) 33% (25) 28% (07) 3% (3) 3% () 3% (49) 378Relig: Something Else 8% (39) 24% (54) 28% (62) 5% (2) 4% (0) 20% (43) 22Relig: Jewish 9% () 39% (23) 20% (2) 4% (2) — (0) 7% (0) 58Relig: Evangelical 8% (6) 26% (6) 3% (94) 5% (29) 4% (25) 6% (02) 626Relig: Non-Evang. Catholics 9% (03) 35% (96) 28% (59) 4% (20) 3% (6) % (64) 559Relig: All Christian 8% (29) 30% (357) 30% (353) 4% (49) 3% (4) 4% (66) 85Relig: All Non-Christian 8% (39) 24% (54) 28% (62) 5% (2) 4% (0) 20% (43) 22Community: Urban 8% (00) 32% (74) 26% (4) 3% (5) 5% (30) 6% (87) 546Community: Suburban 20% (200) 34% (340) 27% (27) 4% (42) 3% (30) % (3) 997Community: Rural 7% (3) 25% (64) 3% (203) 6% (4) 4% (25) 7% () 658Employ: Private Sector 2% (48) 36% (253) 25% (78) 5% (32) 4% (29) 0% (69) 70Employ: Government 24% (43) 33% (58) 9% (33) 6% () 4% (8) 4% (25) 77Employ: Self-Employed 20% (40) 29% (59) 30% (6) 5% (9) 5% (0) 2% (24) 203Employ: Homemaker 9% (23) 32% (40) 30% (38) 3% (4) % () 5% (9) 26Employ: Student 25% (26) 28% (30) 23% (25) % (2) 3% (3) 9% (2) 06Employ: Retired 2% (53) 3% (43) 37% (69) 3% (6) 4% (9) 3% (60) 460Employ: Unemployed 23% (42) 8% (33) 27% (49) 5% (9) 4% (7) 22% (39) 79Employ: Other 6% (38) 26% (6) 27% (63) 6% (5) 3% (8) 22% (53) 239Military HH: Yes 9% (73) 30% (2) 29% (0) 3% (2) 3% (2) 5% (57) 376Military HH: No 9% (340) 3% (566) 28% (506) 5% (86) 4% (73) 4% (254) 825RD/WT: Right Direction 7% (54) 27% (249) 30% (274) 5% (49) 4% (36) 7% (59) 922RD/WT: Wrong Track 20% (259) 34% (429) 27% (342) 4% (49) 4% (49) 2% (52) 279
Continued on next page
28
Morning ConsultTable HR3_5
Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot will make me feel nostalgic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Trump Job Approve 7% (62) 29% (272) 30% (278) 5% (46) 5% (44) 5% (36) 937Trump Job Disapprove 2% (236) 34% (387) 27% (30) 4% (49) 3% (39) % (25) 47Trump Job Strongly Approve 8% (9) 26% (27) 3% (5) 4% (2) 5% (26) 6% (77) 494Trump Job Somewhat Approve 6% (7) 33% (44) 29% (27) 6% (25) 4% (7) 3% (60) 443Trump Job Somewhat Disapprove 20% (67) 3% (04) 25% (83) 5% (8) 4% (3) 5% (5) 336Trump Job Strongly Disapprove 2% (68) 35% (283) 28% (226) 4% (3) 3% (26) 9% (75) 8#1 Issue: Economy 20% (23) 33% (20) 27% (7) 5% (3) 3% (9) 2% (77) 632#1 Issue: Security 8% (56) 32% (97) 29% (88) 5% (6) 5% (7) 0% (3) 304#1 Issue: Health Care 9% (67) 28% (00) 30% (08) 3% (9) 4% (2) 6% (58) 354#1 Issue: Medicare / Social Security 5% (53) 28% (0) 35% (27) 4% (5) 3% (0) 6% (60) 366#1 Issue: Women’s Issues 8% (28) 37% (55) 23% (34) 8% (2) 4% (6) 0% (5) 49#1 Issue: Education 25% (40) 3% (50) 8% (29) 5% (8) 3% (4) 9% (3) 62#1 Issue: Energy 20% (2) 35% (38) 27% (29) 4% (5) 9% (0) 5% (6) 08#1 Issue: Other 20% (25) 23% (29) 24% (3) 2% (3) 5% (6) 26% (32) 272016 Vote: Hillary Clinton 2% (53) 34% (247) 28% (20) 3% (20) 3% (24) % (80) 7262016 Vote: Donald Trump 7% (27) 30% (224) 30% (223) 5% (36) 4% (26) 4% (04) 7402016 Vote: Someone else 5% (28) 30% (54) 28% (50) 6% () 8% (5) 2% (2) 792016 Vote: Didnt Vote 9% (04) 28% (53) 25% (38) 6% (3) 4% (9) 9% (05) 550Voted in 2014: Yes 8% (258) 3% (435) 30% (42) 4% (56) 4% (54) 3% (77) 40Voted in 2014: No 9% (56) 30% (243) 24% (95) 5% (42) 4% (3) 7% (34) 8002012 Vote: Barack Obama 9% (62) 34% (297) 28% (247) 4% (36) 4% (3) 2% (0) 8752012 Vote: Mitt Romney 9% (05) 29% (6) 30% (67) 4% (23) 4% (24) 2% (68) 5472012 Vote: Other 4% (4) 34% (32) 35% (33) 2% (2) 2% (2) 2% () 942012 Vote: Didn’t Vote 9% (33) 28% (88) 24% (66) 5% (37) 4% (27) 9% (3) 6824-Region: Northeast 20% (77) 35% (38) 27% (08) 5% (8) % (4) 2% (48) 3944-Region: Midwest 7% (77) 33% (54) 27% (27) 3% (4) 5% (23) 4% (67) 4624-Region: South 8% (45) 29% (237) 30% (244) 5% (38) 4% (29) 6% (3) 8254-Region: West 22% (4) 29% (48) 26% (37) 5% (27) 6% (29) 2% (65) 520Favorable of Trump 7% (60) 29% (265) 30% (280) 5% (48) 4% (39) 4% (32) 924Unfavorable of Trump 2% (242) 34% (39) 27% (304) 4% (46) 3% (39) % (22) 44
Continued on next page
National Tracking Poll #181011, October, 2018
29
Table HR3_5
Table HR3_5: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot will make me feel nostalgic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 9% (43) 3% (678) 28% (66) 4% (98) 4% (85) 4% (3) 220Very Favorable of Trump 6% (84) 24% (25) 32% (65) 6% (32) 5% (24) 6% (84) 55Somewhat Favorable of Trump 8% (76) 34% (40) 28% (6) 4% (5) 4% (6) 2% (48) 409Somewhat Unfavorable of Trump 20% (46) 32% (73) 23% (53) 5% (2) 5% () 4% (33) 228Very Unfavorable of Trump 2% (95) 35% (39) 27% (25) 4% (34) 3% (28) 0% (89) 96Frequent TVWatcher 2% (35) 33% (546) 28% (46) 4% (65) 3% (52) 0% (7) 646Frequent Movie Watchers 22% (223) 33% (325) 27% (263) 4% (35) 3% (32) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
30
Morning ConsultTable HR3_6
Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot has a more modern setting
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Gender: Male 3% (40) 23% (248) 38% (409) 9% (9) 4% (39) 3% (35) 062Gender: Female 9% (05) 28% (37) 38% (432) 8% (9) 3% (35) 4% (58) 39Age: 18-29 7% (82) 23% (0) 34% (64) 0% (49) 3% (6) 4% (68) 490Age: 30-44 4% (76) 28% (46) 36% (87) 8% (4) 2% (2) 2% (6) 524Age: 45-54 % (43) 29% (7) 36% (47) 6% (25) 5% (8) 4% (55) 406Age: 55-64 5% (9) 22% (74) 40% (37) % (39) 4% (5) 8% (6) 346Age: 65+ 6% (25) 27% (8) 47% (205) 6% (28) 3% (4) % (47) 436Generation Z: 18-21 % (23) 24% (48) 3% (62) 3% (26) 4% (8) 7% (34) 20Millennial: Age 22-37 7% (98) 25% (4) 36% (203) 8% (45) 2% (4) 2% (67) 568Generation X: Age 38-53 3% (76) 29% (77) 35% (25) 7% (42) 4% (22) 2% (75) 608Boomers: Age 54-72 6% (4) 25% (80) 43% (309) 8% (60) 4% (26) 4% (04) 79PID: Dem (no lean) 4% (06) 27% (209) 38% (288) 7% (56) 3% (23) % (87) 769PID: Ind (no lean) 9% (55) 26% (50) 39% (230) 9% (52) 4% (22) 3% (77) 586PID: Rep (no lean) 0% (83) 24% (206) 38% (322) 9% (75) 4% (3) 5% (28) 846PID/Gender: DemMen 8% (64) 22% (78) 38% (36) 7% (26) 4% (4) 2% (44) 362PID/Gender: DemWomen 0% (42) 32% (3) 37% (52) 7% (29) 2% (9) % (43) 407PID/Gender: Ind Men 0% (28) 23% (64) 42% (8) 2% (33) 4% (0) 0% (27) 28PID/Gender: Ind Women 9% (27) 28% (87) 37% (2) 6% (9) 4% () 6% (49) 305PID/Gender: Rep Men % (48) 25% (06) 37% (54) 8% (32) 4% (5) 5% (63) 49PID/Gender: Rep Women 8% (36) 23% (00) 39% (68) 0% (43) 4% (5) 5% (65) 427Ideo: Liberal (1-3) 6% (4) 30% (28) 36% (264) 7% (50) 2% (7) 0% (72) 735Ideo: Moderate (4) 2% (54) 26% (20) 42% (96) 7% (32) 3% (5) % (52) 470Ideo: Conservative (5-7) 8% (58) 23% (68) 4% (304) % (82) 5% (37) 2% (90) 740Educ: College % (72) 24% (359) 36% (547) 8% (27) 4% (59) 6% (249) 53Educ: Bachelors degree 0% (46) 3% (38) 44% (96) 8% (34) % (5) 6% (26) 444Educ: Post-grad % (27) 28% (69) 40% (98) 9% (22) 4% () 7% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
31
Table HR3_6
Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot has a more modern setting
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Income: Under 50k 2% (59) 23% (292) 36% (460) 9% (9) 4% (48) 6% (202) 280Income: 50k-100k 0% (63) 28% (76) 42% (257) 7% (42) 3% (6) 0% (65) 69Income: 100k+ 7% (22) 32% (97) 4% (24) 7% (22) 4% () 9% (26) 302Ethnicity: White 9% (53) 25% (438) 4% (709) 8% (43) 3% (57) 3% (222) 723Ethnicity: Hispanic 20% (69) 26% (9) 32% (0) % (37) 2% (9) 0% (34) 350Ethnicity: Afr. Am. 8% (5) 27% (73) 26% (72) 9% (24) 4% (2) 6% (43) 274Ethnicity: Other 20% (4) 27% (55) 29% (60) 8% (6) 3% (6) 3% (27) 204Relig: Protestant 9% (47) 26% (40) 40% (26) 2% (64) 4% (2) 9% (5) 539Relig: Roman Catholic 4% (54) 25% (93) 42% (57) 5% (7) 3% (2) 2% (45) 378Relig: Something Else 0% (23) 25% (56) 35% (76) 6% (3) 4% (9) 20% (44) 22Relig: Jewish 8% (5) 34% (20) 32% (9) 7% (4) 3% (2) 6% (0) 58Relig: Evangelical 2% (75) 24% (50) 38% (235) 9% (54) 4% (28) 3% (83) 626Relig: Non-Evang. Catholics % (59) 26% (46) 43% (239) 8% (43) 2% (0) % (63) 559Relig: All Christian % (34) 25% (296) 40% (474) 8% (97) 3% (38) 2% (46) 85Relig: All Non-Christian 0% (23) 25% (56) 35% (76) 6% (3) 4% (9) 20% (44) 22Community: Urban 4% (79) 26% (40) 38% (205) 6% (33) 3% (8) 3% (7) 546Community: Suburban % (2) 26% (260) 39% (39) 9% (94) 3% (29) % () 997Community: Rural 8% (54) 25% (66) 37% (244) 8% (55) 4% (28) 7% () 658Employ: Private Sector 3% (9) 28% (200) 38% (272) 8% (60) 3% (8) 0% (68) 70Employ: Government 4% (25) 23% (40) 39% (68) 8% (4) 5% (9) 2% (2) 77Employ: Self-Employed 3% (26) 23% (47) 39% (80) 8% (6) 6% (3) % (22) 203Employ: Homemaker 9% () 26% (33) 35% (44) 4% (7) 3% (3) 4% (8) 26Employ: Student 4% (5) 25% (26) 30% (32) 2% (3) 4% (4) 6% (7) 06Employ: Retired 6% (27) 26% (20) 44% (202) 7% (34) 3% (6) 3% (60) 460Employ: Unemployed 2% (2) 22% (39) 35% (63) 8% (4) 2% (4) 2% (37) 79Employ: Other 2% (29) 25% (60) 34% (80) 6% (5) 3% (6) 20% (49) 239Military HH: Yes 2% (47) 22% (83) 4% (55) 9% (34) 3% () 2% (45) 376Military HH: No % (98) 26% (483) 38% (686) 8% (48) 3% (64) 4% (247) 825RD/WT: Right Direction % (98) 2% (93) 40% (365) 9% (79) 5% (45) 6% (44) 922RD/WT: Wrong Track 2% (47) 29% (373) 37% (476) 8% (04) 2% (30) 2% (49) 279
Continued on next page
32
Morning ConsultTable HR3_6
Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot has a more modern setting
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Trump Job Approve 9% (86) 22% (20) 4% (386) 9% (8) 5% (47) 4% (27) 937Trump Job Disapprove 3% (49) 29% (338) 37% (42) 8% (89) 2% (27) % (23) 47Trump Job Strongly Approve % (56) 9% (96) 39% (95) 0% (49) 5% (27) 4% (7) 494Trump Job Somewhat Approve 7% (3) 26% (4) 43% (92) 7% (3) 4% (20) 3% (56) 443Trump Job Somewhat Disapprove % (38) 3% (04) 35% (9) 9% (32) 2% (5) % (39) 336Trump Job Strongly Disapprove 4% () 29% (234) 37% (302) 7% (58) 3% (22) 0% (85) 8#1 Issue: Economy % (67) 28% (75) 38% (24) 9% (55) 4% (28) 0% (66) 632#1 Issue: Security % (33) 26% (80) 36% (09) 2% (37) 5% (5) 0% (3) 304#1 Issue: Health Care 2% (44) 23% (83) 39% (39) 6% (23) 2% (9) 6% (56) 354#1 Issue: Medicare / Social Security 9% (33) 23% (86) 42% (53) 8% (30) % (5) 6% (59) 366#1 Issue: Women’s Issues 3% (9) 33% (49) 34% (50) 7% () % () 3% (9) 49#1 Issue: Education 5% (25) 24% (39) 34% (54) 8% (3) 3% (5) 6% (26) 62#1 Issue: Energy 4% (6) 23% (25) 44% (48) 5% (5) 8% (9) 5% (5) 08#1 Issue: Other 7% (9) 24% (30) 37% (46) 7% (9) 2% (2) 23% (29) 272016 Vote: Hillary Clinton 5% (09) 28% (20) 38% (278) 7% (50) 2% (3) 0% (74) 7262016 Vote: Donald Trump 8% (62) 23% (72) 43% (320) 9% (63) 4% (28) 3% (94) 7402016 Vote: Someone else 6% (2) 25% (46) 37% (67) 0% (8) 8% (4) 4% (24) 792016 Vote: Didnt Vote % (62) 27% (47) 32% (74) 9% (48) 4% (2) 8% (99) 550Voted in 2014: Yes 0% (47) 26% (359) 40% (565) 8% (3) 4% (49) 2% (67) 40Voted in 2014: No 2% (98) 26% (207) 34% (276) 9% (70) 3% (25) 6% (25) 8002012 Vote: Barack Obama % (00) 29% (257) 38% (333) 6% (55) 3% (27) 2% (03) 8752012 Vote: Mitt Romney 9% (50) 22% (9) 45% (247) 9% (5) 4% (24) 0% (55) 5472012 Vote: Other 4% (3) 20% (9) 44% (4) 0% (0) 4% (4) 7% (6) 942012 Vote: Didn’t Vote 3% (9) 25% (69) 32% (28) 0% (67) 3% (9) 7% (8) 6824-Region: Northeast 9% (35) 28% (0) 4% (6) 7% (29) 3% () 2% (47) 3944-Region: Midwest % (52) 22% (02) 4% (9) 9% (4) 3% (2) 4% (64) 4624-Region: South 2% (00) 28% (23) 35% (288) 8% (69) 3% (28) 3% (09) 8254-Region: West % (57) 23% (22) 39% (20) 9% (44) 5% (24) 4% (72) 520Favorable of Trump 0% (89) 22% (204) 42% (389) 9% (8) 4% (39) 3% (22) 924Unfavorable of Trump 2% (4) 30% (340) 37% (427) 8% (86) 3% (3) 0% (20) 44
Continued on next page
National Tracking Poll #181011, October, 2018
33
Table HR3_6
Table HR3_6: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot has a more modern setting
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults % (245) 26% (566) 38% (84) 8% (83) 3% (75) 3% (292) 220Very Favorable of Trump % (58) 9% (98) 40% (206) 9% (47) 5% (25) 6% (8) 55Somewhat Favorable of Trump 7% (3) 26% (06) 45% (84) 8% (34) 3% (4) 0% (4) 409Somewhat Unfavorable of Trump 9% (20) 30% (68) 38% (87) 9% (20) 3% (6) % (26) 228Very Unfavorable of Trump 3% (20) 30% (27) 37% (340) 7% (66) 3% (25) 0% (94) 96Frequent TVWatcher 2% (202) 28% (469) 39% (647) 8% (26) 3% (43) 0% (59) 646Frequent Movie Watchers 6% (56) 27% (270) 36% (356) 8% (80) 2% (2) % (06) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
34
Morning ConsultTable HR3_7
Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot is relevant to current events and social issues
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Gender: Male 6% (70) 25% (266) 3% (332) 7% (76) 7% (70) 4% (47) 062Gender: Female 7% (92) 29% (327) 3% (352) 6% (64) 4% (50) 4% (54) 39Age: 18-29 9% (95) 26% (27) 28% (38) 6% (3) 7% (32) 4% (67) 490Age: 30-44 8% (96) 28% (48) 28% (48) 6% (3) 6% (3) 3% (70) 524Age: 45-54 4% (56) 28% (3) 34% (38) 8% (3) 4% (6) 3% (5) 406Age: 55-64 0% (36) 27% (94) 32% (2) 5% (8) 7% (24) 8% (6) 346Age: 65+ 9% (8) 25% (0) 34% (48) 7% (29) 4% (6) 2% (52) 436Generation Z: 18-21 6% (32) 27% (54) 26% (53) 9% (8) 8% (6) 4% (29) 20Millennial: Age 22-37 9% (09) 28% (6) 28% (58) 4% (25) 6% (35) 4% (80) 568Generation X: Age 38-53 6% (98) 28% (67) 3% (9) 8% (46) 4% (27) 3% (78) 608Boomers: Age 54-72 5% (06) 26% (86) 34% (246) 6% (43) 5% (35) 4% (04) 79PID: Dem (no lean) 2% (64) 3% (240) 27% (2) 5% (36) 3% (25) 2% (94) 769PID: Ind (no lean) 4% (80) 27% (59) 34% (20) 6% (33) 6% (34) 3% (78) 586PID: Rep (no lean) 4% (9) 23% (95) 32% (27) 8% (7) 7% (6) 5% (29) 846PID/Gender: DemMen 2% (77) 29% (06) 27% (98) 6% (20) 4% (3) 3% (49) 362PID/Gender: DemWomen 2% (87) 33% (34) 28% (3) 4% (6) 3% () % (45) 407PID/Gender: Ind Men 2% (34) 22% (62) 39% (09) 7% (2) 8% (22) 2% (33) 28PID/Gender: Ind Women 5% (46) 32% (96) 30% (93) 4% (2) 4% (2) 5% (45) 305PID/Gender: Rep Men 4% (60) 23% (98) 30% (25) 8% (35) 8% (34) 6% (66) 49PID/Gender: Rep Women 4% (59) 23% (96) 34% (46) 8% (36) 6% (27) 5% (64) 427Ideo: Liberal (1-3) 23% (72) 33% (246) 25% (86) 5% (36) 4% (26) 0% (70) 735Ideo: Moderate (4) 5% (69) 28% (32) 36% (70) 5% (24) 4% (9) 2% (56) 470Ideo: Conservative (5-7) 3% (93) 24% (78) 34% (249) 9% (67) 8% (58) 3% (95) 740Educ: College 6% (244) 23% (354) 32% (484) 6% (93) 5% (82) 7% (256) 53Educ: Bachelors degree 7% (76) 35% (57) 30% (33) 6% (28) 5% (20) 7% (30) 444Educ: Post-grad 7% (42) 34% (82) 27% (67) 8% (20) 7% (7) 6% (6) 244
Continued on next page
National Tracking Poll #181011, October, 2018
35
Table HR3_7
Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot is relevant to current events and social issues
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Income: Under 50k 6% (204) 24% (304) 32% (4) 7% (84) 5% (67) 6% (20) 280Income: 50k-100k 6% (00) 30% (84) 30% (86) 6% (39) 7% (4) % (68) 69Income: 100k+ 9% (58) 35% (05) 29% (87) 5% (6) 4% (3) 8% (23) 302Ethnicity: White 5% (253) 27% (462) 34% (580) 6% (0) 6% (96) 3% (222) 723Ethnicity: Hispanic 25% (86) 24% (86) 28% (97) 4% (5) 6% (2) 3% (44) 350Ethnicity: Afr. Am. 2% (59) 26% (72) 25% (70) 6% (7) 3% (7) 8% (49) 274Ethnicity: Other 25% (5) 28% (58) 7% (35) 6% (3) 8% (7) 5% (30) 204Relig: Protestant 5% (79) 28% (49) 34% (83) 0% (52) 6% (3) 8% (44) 539Relig: Roman Catholic 20% (75) 26% (97) 30% (4) 6% (2) 4% (4) 5% (58) 378Relig: Something Else 5% (33) 24% (53) 30% (66) 4% (8) 6% (4) 2% (46) 22Relig: Jewish 2% (2) 37% (22) 23% (3) % () % () 6% (9) 58Relig: Evangelical 5% (92) 25% (58) 34% (2) 9% (55) 5% (32) 3% (79) 626Relig: Non-Evang. Catholics 8% (03) 28% (58) 3% (7) 6% (32) 4% (23) 3% (73) 559Relig: All Christian 6% (96) 27% (35) 32% (382) 7% (86) 5% (54) 3% (52) 85Relig: All Non-Christian 5% (33) 24% (53) 30% (66) 4% (8) 6% (4) 2% (46) 22Community: Urban 20% (0) 28% (53) 30% (62) 3% (8) 4% (2) 5% (82) 546Community: Suburban 8% (75) 29% (285) 3% (307) 7% (68) 6% (57) 0% (04) 997Community: Rural 2% (77) 24% (55) 33% (25) 8% (54) 6% (42) 8% (6) 658Employ: Private Sector 7% (23) 33% (23) 29% (206) 5% (39) 4% (30) % (8) 70Employ: Government 9% (33) 23% (40) 32% (57) 7% (2) 6% (0) 4% (25) 77Employ: Self-Employed 4% (28) 26% (53) 35% (72) 2% (24) 4% (9) 9% (8) 203Employ: Homemaker % (4) 2% (26) 38% (48) 5% (7) 9% () 6% (20) 26Employ: Student 8% (9) 30% (3) 23% (24) 3% (4) 5% (6) 2% (2) 06Employ: Retired 5% (70) 26% (22) 33% (54) 6% (27) 6% (27) 3% (60) 460Employ: Unemployed 20% (35) 23% (42) 27% (48) 3% (5) 6% () 22% (39) 79Employ: Other 7% (40) 20% (47) 32% (76) 5% (2) 7% (6) 20% (47) 239Military HH: Yes 5% (56) 26% (98) 36% (36) 6% (23) 4% (6) 2% (47) 376Military HH: No 7% (306) 27% (495) 30% (548) 6% (7) 6% (04) 4% (255) 825RD/WT: Right Direction 2% (3) 22% (202) 34% (35) 8% (74) 7% (68) 6% (5) 922RD/WT: Wrong Track 9% (249) 3% (39) 29% (369) 5% (66) 4% (52) 2% (5) 279
Continued on next page
36
Morning ConsultTable HR3_7
Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot is relevant to current events and social issues
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Trump Job Approve 3% (8) 23% (22) 34% (323) 9% (8) 7% (67) 5% (37) 937Trump Job Disapprove 2% (236) 32% (37) 28% (32) 4% (5) 4% (45) % (23) 47Trump Job Strongly Approve 5% (72) 20% (99) 33% (65) 7% (34) 9% (42) 6% (8) 494Trump Job Somewhat Approve 0% (46) 25% (2) 36% (58) % (47) 6% (25) 3% (56) 443Trump Job Somewhat Disapprove 4% (47) 29% (98) 30% (02) 9% (3) 5% (7) 2% (4) 336Trump Job Strongly Disapprove 23% (90) 34% (272) 27% (29) 2% (20) 3% (27) 0% (82) 8#1 Issue: Economy 6% (99) 28% (75) 3% (94) 9% (54) 6% (40) % (70) 632#1 Issue: Security 4% (42) 27% (82) 3% (95) 9% (29) 8% (23) % (34) 304#1 Issue: Health Care 8% (65) 26% (9) 32% (5) 4% (4) 3% (2) 6% (57) 354#1 Issue: Medicare / Social Security 4% (53) 26% (96) 34% (24) 5% (8) 3% (2) 7% (63) 366#1 Issue: Women’s Issues 24% (35) 3% (47) 24% (36) 3% (5) 6% (9) 2% (8) 49#1 Issue: Education 6% (26) 27% (44) 32% (52) 4% (6) 5% (8) 6% (26) 62#1 Issue: Energy 9% (20) 27% (29) 26% (28) % (2) 0% (0) 8% (8) 08#1 Issue: Other 7% (22) 23% (30) 32% (40) 3% (3) 5% (7) 20% (25) 272016 Vote: Hillary Clinton 23% (69) 3% (227) 30% (25) 4% (26) 2% (3) 0% (76) 7262016 Vote: Donald Trump 3% (94) 25% (83) 34% (254) 7% (5) 7% (55) 4% (02) 7402016 Vote: Someone else 0% (8) 23% (4) 35% (63) 0% (8) 8% (5) 3% (24) 792016 Vote: Didnt Vote 5% (80) 25% (38) 27% (50) 8% (45) 7% (36) 8% (00) 550Voted in 2014: Yes 6% (230) 28% (387) 3% (440) 6% (89) 5% (77) 3% (78) 40Voted in 2014: No 7% (33) 26% (206) 3% (244) 6% (5) 5% (43) 5% (23) 8002012 Vote: Barack Obama 20% (78) 32% (276) 29% (253) 4% (34) 3% (26) 2% (08) 8752012 Vote: Mitt Romney 2% (67) 24% (3) 35% (94) 0% (55) 8% (44) 0% (56) 5472012 Vote: Other 9% (8) 26% (24) 3% (29) 9% (9) 7% (6) 8% (7) 942012 Vote: Didn’t Vote 6% (08) 24% (62) 30% (206) 6% (43) 6% (43) 8% (20) 6824-Region: Northeast 2% (84) 26% (03) 32% (25) 5% (2) 2% (7) 3% (53) 3944-Region: Midwest 3% (62) 27% (24) 34% (58) 5% (23) 6% (26) 5% (70) 4624-Region: South 5% (22) 29% (237) 3% (258) 7% (57) 6% (47) 2% (03) 8254-Region: West 8% (95) 25% (29) 27% (42) 7% (39) 8% (40) 4% (75) 520Favorable of Trump 3% (6) 22% (203) 36% (329) 8% (74) 8% (70) 4% (32) 924Unfavorable of Trump 20% (234) 33% (375) 28% (38) 5% (58) 4% (43) 0% (6) 44
Continued on next page
National Tracking Poll #181011, October, 2018
37
Table HR3_7
Table HR3_7: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot is relevant to current events and social issues
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 6% (363) 27% (593) 3% (684) 6% (40) 5% (20) 4% (30) 220Very Favorable of Trump 2% (63) 9% (99) 36% (83) 7% (37) 9% (48) 6% (83) 55Somewhat Favorable of Trump 3% (52) 25% (04) 36% (46) 9% (37) 5% (22) 2% (49) 409Somewhat Unfavorable of Trump 3% (30) 35% (79) 24% (56) 9% (20) 6% (4) 3% (29) 228Very Unfavorable of Trump 22% (204) 32% (296) 29% (263) 4% (38) 3% (29) 9% (87) 96Frequent TVWatcher 9% (33) 30% (486) 3% (502) 5% (89) 5% (86) 0% (7) 646Frequent Movie Watchers 20% (96) 29% (288) 29% (282) 6% (60) 5% (50) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
38
Morning ConsultTable HR3_8
Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I have heard family or friends talk about the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Gender: Male 8% (92) 3% (327) 3% (326) 4% (39) 3% (35) 3% (4) 062Gender: Female 9% (23) 30% (343) 33% (38) 2% (28) 2% (9) 4% (54) 39Age: 18-29 25% (24) 30% (46) 24% (7) 4% (2) 4% (9) 3% (63) 490Age: 30-44 24% (23) 3% (64) 28% (44) 5% (24) 2% (0) % (58) 524Age: 45-54 8% (74) 34% (39) 3% (25) 2% (9) 2% (7) 3% (5) 406Age: 55-64 0% (34) 28% (97) 39% (34) 2% (8) 2% (8) 9% (64) 346Age: 65+ % (49) 29% (25) 43% (86) % (6) 2% () 4% (59) 436Generation Z: 18-21 27% (54) 30% (6) 2% (4) 5% (9) 2% (3) 6% (3) 20Millennial: Age 22-37 25% (43) 30% (72) 26% (46) 4% (24) 3% (9) % (64) 568Generation X: Age 38-53 20% (20) 33% (99) 30% (84) 3% (2) 2% (4) % (69) 608Boomers: Age 54-72 0% (74) 30% (26) 40% (286) 2% () 3% (9) 6% (2) 79PID: Dem (no lean) 2% (59) 32% (247) 3% (239) 3% (23) 2% (8) % (83) 769PID: Ind (no lean) 5% (87) 30% (75) 36% (20) 2% () 3% (6) 5% (87) 586PID: Rep (no lean) 9% (58) 29% (249) 3% (259) 4% (34) 2% (2) 5% (25) 846PID/Gender: DemMen 22% (79) 32% (4) 26% (95) 3% (2) 4% (4) 3% (47) 362PID/Gender: DemWomen 20% (80) 33% (32) 35% (44) 3% (0) % (4) 9% (36) 407PID/Gender: Ind Men 4% (40) 3% (88) 39% (09) 2% (5) 4% (0) 0% (29) 28PID/Gender: Ind Women 5% (47) 28% (87) 33% (0) 2% (7) 2% (6) 9% (58) 305PID/Gender: Rep Men 7% (73) 30% (25) 29% (22) 5% (23) 3% () 6% (65) 49PID/Gender: Rep Women 20% (86) 29% (24) 32% (36) 3% () 2% (0) 4% (60) 427Ideo: Liberal (1-3) 23% (70) 33% (243) 3% (23) 2% (5) 2% () 9% (66) 735Ideo: Moderate (4) 7% (82) 32% (5) 33% (56) 5% (22) % (6) % (52) 470Ideo: Conservative (5-7) 5% (4) 30% (222) 34% (253) 3% (2) 4% (3) 3% (99) 740Educ: College 9% (292) 27% (43) 3% (463) 3% (49) 3% (46) 6% (249) 53Educ: Bachelors degree 7% (75) 36% (6) 37% (66) 2% (0) % (5) 6% (27) 444Educ: Post-grad 5% (37) 40% (97) 32% (79) 4% (9) 2% (4) 8% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
39
Table HR3_8
Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I have heard family or friends talk about the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Income: Under 50k 9% (244) 26% (336) 3% (399) 4% (47) 3% (40) 7% (24) 280Income: 50k-100k 20% (2) 32% (97) 35% (24) 3% (6) % (9) 0% (63) 69Income: 100k+ 3% (40) 46% (38) 3% (94) 2% (5) 2% (6) 6% (9) 302Ethnicity: White 7% (287) 32% (555) 33% (577) 3% (44) 2% (34) 3% (227) 723Ethnicity: Hispanic 28% (97) 27% (94) 27% (96) 4% (4) 4% (3) 0% (36) 350Ethnicity: Afr. Am. 24% (65) 22% (59) 30% (82) 6% (6) 4% (2) 4% (39) 274Ethnicity: Other 26% (52) 28% (57) 24% (48) 4% (8) 4% (9) 5% (30) 204Relig: Protestant 6% (88) 34% (82) 36% (95) 2% () 2% (9) 0% (54) 539Relig: Roman Catholic 22% (84) 30% (4) 30% (3) % (5) 3% (2) 3% (49) 378Relig: Something Else 23% (50) 25% (56) 26% (58) 2% (4) 3% (7) 2% (46) 22Relig: Jewish 8% (0) 39% (22) 25% (4) % (0) 2% () 6% (9) 58Relig: Evangelical 9% (20) 32% (97) 34% (2) % (8) 3% (6) 2% (73) 626Relig: Non-Evang. Catholics 8% (02) 3% (74) 34% (89) 2% (2) 2% (0) 3% (73) 559Relig: All Christian 9% (222) 3% (372) 34% (400) 2% (20) 2% (25) 2% (46) 85Relig: All Non-Christian 23% (50) 25% (56) 26% (58) 2% (4) 3% (7) 2% (46) 22Community: Urban 22% (8) 27% (46) 3% (67) 5% (27) 2% (3) 4% (75) 546Community: Suburban 8% (79) 34% (334) 34% (337) 2% (25) 2% (6) % (06) 997Community: Rural 6% (08) 29% (9) 3% (203) 3% (7) 4% (25) 7% (4) 658Employ: Private Sector 2% (47) 36% (254) 30% (20) 2% (8) 2% (4) 9% (67) 70Employ: Government 9% (34) 35% (62) 23% (4) 4% (7) 5% (9) 3% (23) 77Employ: Self-Employed 20% (4) 3% (64) 29% (59) 8% (6) 4% (8) 7% (5) 203Employ: Homemaker 2% (27) 28% (36) 3% (39) 5% (6) — (0) 4% (8) 26Employ: Student 23% (24) 32% (34) 22% (23) 8% (8) 3% (3) 3% (4) 06Employ: Retired % (49) 26% (20) 45% (207) % (5) 2% (9) 5% (70) 460Employ: Unemployed 22% (39) 24% (43) 28% (49) 2% (3) 2% (3) 24% (43) 79Employ: Other 9% (44) 25% (59) 32% (78) 2% (4) 3% (8) 9% (46) 239Military HH: Yes 7% (63) 30% () 36% (37) 2% (9) 3% () 2% (45) 376Military HH: No 9% (342) 3% (560) 3% (57) 3% (59) 2% (43) 4% (25) 825RD/WT: Right Direction 6% (48) 28% (26) 32% (292) 4% (35) 4% (33) 7% (53) 922RD/WT: Wrong Track 20% (257) 32% (40) 33% (46) 3% (32) 2% (22) % (42) 279
Continued on next page
40
Morning ConsultTable HR3_8
Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I have heard family or friends talk about the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Trump Job Approve 7% (6) 30% (284) 32% (30) 3% (30) 3% (26) 5% (36) 937Trump Job Disapprove 20% (23) 32% (367) 33% (378) 3% (30) 2% (26) 0% (5) 47Trump Job Strongly Approve 20% (98) 29% (42) 3% (5) 2% (9) 3% (5) 6% (79) 494Trump Job Somewhat Approve 4% (63) 32% (42) 34% (50) 5% (20) 3% () 3% (57) 443Trump Job Somewhat Disapprove 9% (62) 34% (6) 28% (93) 4% (3) 2% (7) 3% (45) 336Trump Job Strongly Disapprove 2% (69) 3% (252) 35% (284) 2% (7) 2% (9) 9% (70) 8#1 Issue: Economy 9% (8) 34% (22) 3% (93) 3% (22) 2% (6) % (7) 632#1 Issue: Security 5% (45) 35% (06) 33% (00) 2% (6) 2% (7) 3% (39) 304#1 Issue: Health Care 7% (6) 28% (00) 33% (8) 4% (3) 2% (8) 5% (54) 354#1 Issue: Medicare / Social Security 7% (64) 25% (92) 39% (44) % (5) % (4) 6% (58) 366#1 Issue: Women’s Issues 24% (35) 33% (49) 24% (36) 4% (5) 4% (7) % (6) 49#1 Issue: Education 28% (45) 30% (48) 22% (35) 3% (4) 3% (5) 5% (24) 62#1 Issue: Energy 7% (9) 26% (28) 39% (42) 9% (0) 3% (3) 6% (6) 08#1 Issue: Other 4% (7) 28% (36) 30% (38) 2% (2) 4% (5) 22% (28) 272016 Vote: Hillary Clinton 20% (46) 32% (234) 33% (24) 3% (20) 2% (6) 0% (70) 7262016 Vote: Donald Trump 6% (20) 32% (239) 34% (249) 2% (6) 3% (9) 3% (97) 7402016 Vote: Someone else 5% (26) 27% (48) 37% (66) 5% (9) 4% (7) 3% (23) 792016 Vote: Didnt Vote 20% (0) 27% (49) 28% (52) 4% (23) 2% (2) 9% (04) 550Voted in 2014: Yes 8% (252) 3% (438) 34% (472) 3% (37) 3% (38) 2% (63) 40Voted in 2014: No 9% (53) 29% (232) 29% (235) 4% (3) 2% (6) 7% (33) 8002012 Vote: Barack Obama 9% (64) 33% (286) 33% (288) 3% (22) 3% (22) % (93) 8752012 Vote: Mitt Romney 6% (89) 33% (80) 35% (89) 3% (4) 3% (6) % (60) 5472012 Vote: Other 6% (5) 2% (20) 43% (40) 3% (3) 2% (2) 4% (4) 942012 Vote: Didn’t Vote 20% (35) 27% (85) 28% (89) 4% (29) 2% (4) 9% (30) 6824-Region: Northeast 8% (72) 33% (29) 33% (28) % (5) 3% (4) 2% (47) 3944-Region: Midwest 7% (80) 30% (4) 33% (52) 2% (0) 2% (0) 5% (70) 4624-Region: South 9% (53) 32% (264) 3% (252) 3% (26) 2% (6) 4% (3) 8254-Region: West 9% (00) 26% (37) 34% (76) 5% (26) 3% (5) 3% (66) 520Favorable of Trump 7% (57) 30% (280) 33% (308) 2% (22) 3% (26) 4% (3) 924Unfavorable of Trump 20% (225) 33% (377) 32% (37) 3% (36) 2% (24) 0% () 44
Continued on next page
National Tracking Poll #181011, October, 2018
41
Table HR3_8
Table HR3_8: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?I have heard family or friends talk about the original show
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 8% (405) 30% (67) 32% (708) 3% (68) 2% (55) 3% (296) 220Very Favorable of Trump 20% (0) 27% (38) 3% (60) 2% (3) 4% (20) 6% (84) 55Somewhat Favorable of Trump 4% (57) 35% (42) 36% (48) 2% (9) 2% (6) 2% (47) 409Somewhat Unfavorable of Trump 20% (46) 36% (82) 23% (53) 4% (8) 2% (5) 5% (33) 228Very Unfavorable of Trump 20% (79) 32% (295) 35% (38) 3% (28) 2% (8) 8% (78) 96Frequent TVWatcher 20% (332) 33% (538) 32% (532) 2% (40) 2% (33) 0% (70) 646Frequent Movie Watchers 25% (25) 3% (302) 29% (288) 2% (24) 2% (9) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
42
Morning ConsultTable HR3_9
Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The original show is seen as a classic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Gender: Male 28% (296) 30% (33) 23% (246) 4% (40) 4% (42) 2% (25) 062Gender: Female 3% (347) 30% (342) 22% (252) 4% (40) 3% (3) % (27) 39Age: 18-29 32% (59) 24% (8) 9% (95) 5% (25) 5% (23) 4% (70) 490Age: 30-44 29% (5) 29% (54) 24% (26) 3% (7) 3% (8) % (57) 524Age: 45-54 32% (28) 26% (05) 26% (05) 4% (5) 2% (0) 0% (42) 406Age: 55-64 22% (77) 37% (28) 2% (72) 4% (3) 3% (9) 3% (46) 346Age: 65+ 29% (28) 34% (49) 23% (99) 2% (0) 3% (2) 9% (38) 436Generation Z: 18-21 28% (56) 24% (49) 7% (34) 5% () 8% (6) 8% (35) 20Millennial: Age 22-37 32% (80) 27% (52) 22% (28) 4% (24) 3% (5) 2% (69) 568Generation X: Age 38-53 3% (9) 28% (69) 24% (45) 4% (22) 3% (20) 0% (6) 608Boomers: Age 54-72 25% (83) 36% (256) 23% (64) 3% (22) 3% (9) 0% (75) 79PID: Dem (no lean) 32% (243) 3% (24) 22% (67) 3% (23) 3% (26) 9% (69) 769PID: Ind (no lean) 26% (50) 27% (60) 26% (55) 4% (23) 4% (2) 3% (77) 586PID: Rep (no lean) 30% (250) 30% (254) 2% (76) 4% (35) 3% (26) 2% (06) 846PID/Gender: DemMen 32% (7) 30% (09) 22% (78) 2% (7) 3% () % (4) 362PID/Gender: DemWomen 3% (27) 33% (32) 22% (89) 4% (6) 3% (4) 7% (28) 407PID/Gender: Ind Men 24% (68) 28% (79) 29% (82) 4% (2) 5% (3) 0% (27) 28PID/Gender: Ind Women 27% (82) 27% (8) 24% (73) 3% () 3% (8) 6% (50) 305PID/Gender: Rep Men 27% (2) 30% (26) 20% (86) 5% (2) 4% (8) 4% (57) 49PID/Gender: Rep Women 32% (38) 30% (28) 2% (90) 3% (4) 2% (9) % (48) 427Ideo: Liberal (1-3) 33% (243) 32% (232) 9% (39) 5% (33) 4% (28) 8% (60) 735Ideo: Moderate (4) 27% (26) 34% (6) 25% (8) 2% (9) 2% (9) 0% (46) 470Ideo: Conservative (5-7) 29% (24) 29% (2) 23% (7) 4% (32) 4% (32) % (79) 740Educ: College 29% (446) 27% (403) 22% (336) 3% (52) 4% (58) 4% (29) 53Educ: Bachelors degree 28% (26) 37% (65) 24% (07) 4% (7) 2% (8) 5% (20) 444Educ: Post-grad 29% (7) 36% (87) 22% (55) 5% (2) 3% (6) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
43
Table HR3_9
Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The original show is seen as a classic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Income: Under 50k 29% (367) 27% (350) 22% (285) 4% (46) 4% (50) 4% (83) 280Income: 50k-100k 32% (95) 30% (83) 24% (46) 4% (24) 2% (4) 9% (56) 69Income: 100k+ 27% (8) 40% (22) 22% (67) 4% () 3% (8) 4% (3) 302Ethnicity: White 28% (479) 32% (552) 22% (386) 4% (64) 3% (58) % (84) 723Ethnicity: Hispanic 32% (3) 2% (74) 22% (77) 7% (25) 6% (22) % (38) 350Ethnicity: Afr. Am. 32% (89) 27% (75) 23% (63) 2% (6) % (2) 5% (40) 274Ethnicity: Other 37% (76) 4% (29) 24% (49) 5% () 6% (2) 4% (28) 204Relig: Protestant 30% (63) 35% (88) 20% (09) 4% (20) 2% (3) 8% (45) 539Relig: Roman Catholic 28% (05) 32% (23) 23% (87) 2% (9) 4% (3) % (4) 378Relig: Something Else 29% (65) 28% (6) 2% (46) 3% (6) 4% (8) 5% (34) 22Relig: Jewish 30% (7) 36% (2) 20% (2) % () — (0) 3% (8) 58Relig: Evangelical 32% (98) 29% (82) 22% (39) 2% (3) 3% (8) 2% (75) 626Relig: Non-Evang. Catholics 29% (62) 34% (90) 2% (20) 3% (8) 3% (6) 0% (53) 559Relig: All Christian 30% (360) 3% (372) 22% (259) 3% (3) 3% (34) % (28) 85Relig: All Non-Christian 29% (65) 28% (6) 2% (46) 3% (6) 4% (8) 5% (34) 22Community: Urban 29% (56) 30% (62) 22% (20) 4% (2) 4% (23) 2% (64) 546Community: Suburban 3% (309) 32% (37) 23% (227) 3% (29) 3% (28) 9% (86) 997Community: Rural 27% (78) 27% (76) 23% (50) 5% (3) 3% (2) 6% (02) 658Employ: Private Sector 30% (2) 33% (235) 23% (65) 4% (25) 3% (23) 7% (52) 70Employ: Government 33% (58) 26% (46) 9% (33) 7% (3) 2% (3) 3% (24) 77Employ: Self-Employed 33% (67) 28% (56) 24% (50) 2% (3) 3% (7) 0% (20) 203Employ: Homemaker 32% (40) 22% (28) 26% (32) 2% (2) 5% (7) 3% (6) 26Employ: Student 23% (25) 3% (33) 20% (22) 7% (8) 4% (4) 4% (5) 06Employ: Retired 28% (28) 32% (47) 23% (08) 3% (4) 4% (7) 0% (48) 460Employ: Unemployed 25% (45) 28% (49) 2% (38) 3% (6) 3% (6) 20% (35) 79Employ: Other 29% (69) 25% (60) 2% (5) 4% (0) 3% (6) 8% (44) 239Military HH: Yes 29% (07) 35% (30) 20% (76) 4% (3) 2% (9) % (40) 376Military HH: No 29% (536) 29% (525) 23% (422) 4% (67) 3% (63) 2% (22) 825RD/WT: Right Direction 28% (255) 28% (258) 23% (209) 4% (39) 4% (33) 4% (29) 922RD/WT: Wrong Track 30% (388) 3% (397) 23% (289) 3% (42) 3% (39) 0% (23) 279
Continued on next page
44
Morning ConsultTable HR3_9
Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The original show is seen as a classic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Trump Job Approve 30% (277) 29% (27) 23% (28) 4% (35) 3% (3) % (06) 937Trump Job Disapprove 30% (344) 32% (370) 22% (254) 3% (40) 3% (39) 9% (0) 47Trump Job Strongly Approve 32% (59) 26% (30) 23% (2) 4% (8) 3% (5) 2% (60) 494Trump Job Somewhat Approve 27% (8) 32% (40) 24% (06) 4% (7) 4% (6) 0% (46) 443Trump Job Somewhat Disapprove 27% (90) 35% (7) 20% (66) 4% (4) 4% (3) % (36) 336Trump Job Strongly Disapprove 3% (254) 3% (253) 23% (88) 3% (26) 3% (26) 8% (64) 8#1 Issue: Economy 28% (79) 3% (98) 24% (55) 4% (23) 3% (8) 9% (59) 632#1 Issue: Security 32% (96) 30% (90) 20% (60) 5% (5) 4% (2) 0% (3) 304#1 Issue: Health Care 3% (08) 33% (7) 20% (69) % (5) 2% (8) 3% (46) 354#1 Issue: Medicare / Social Security 25% (93) 3% (4) 25% (9) 3% (2) 3% (2) 2% (44) 366#1 Issue: Women’s Issues 33% (49) 30% (45) 9% (28) 3% (4) 4% (6) % (7) 49#1 Issue: Education 38% (6) 8% (29) 20% (33) 5% (8) 3% (5) 6% (27) 62#1 Issue: Energy 24% (26) 27% (29) 24% (25) 3% (4) 8% (9) 4% (5) 08#1 Issue: Other 24% (30) 26% (33) 29% (37) % () 2% (3) 8% (23) 272016 Vote: Hillary Clinton 3% (224) 32% (234) 22% (6) 4% (26) 3% (20) 8% (6) 7262016 Vote: Donald Trump 30% (224) 3% (229) 23% (67) 3% (23) 2% (8) % (79) 7402016 Vote: Someone else 9% (35) 29% (5) 29% (53) 5% (9) 7% (2) % (20) 792016 Vote: Didnt Vote 29% (59) 25% (40) 2% (7) 4% (23) 4% (20) 7% (92) 550Voted in 2014: Yes 29% (4) 3% (43) 23% (324) 4% (56) 3% (42) 0% (35) 40Voted in 2014: No 29% (232) 28% (224) 22% (73) 3% (24) 4% (30) 5% (7) 8002012 Vote: Barack Obama 28% (243) 34% (298) 23% (98) 3% (25) 3% (27) 0% (84) 8752012 Vote: Mitt Romney 32% (73) 30% (66) 23% (27) 4% (23) 2% (3) 8% (45) 5472012 Vote: Other 2% (20) 26% (24) 26% (25) 4% (4) 0% (0) 3% (2) 942012 Vote: Didn’t Vote 30% (205) 25% (67) 22% (49) 4% (28) 3% (23) 6% (0) 6824-Region: Northeast 32% (24) 30% (20) 2% (82) 3% () 2% (9) 2% (47) 3944-Region: Midwest 29% (32) 30% (40) 25% (7) 4% (9) 2% (0) 0% (45) 4624-Region: South 30% (248) 3% (258) 20% (68) 4% (34) 2% (20) 2% (96) 8254-Region: West 27% (39) 26% (37) 25% (30) 3% (7) 6% (33) 2% (65) 520Favorable of Trump 30% (274) 29% (267) 24% (220) 3% (30) 3% (28) % (04) 924Unfavorable of Trump 30% (343) 32% (370) 23% (258) 4% (4) 3% (39) 8% (94) 44
Continued on next page
National Tracking Poll #181011, October, 2018
45
Table HR3_9
Table HR3_9: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The original show is seen as a classic
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 29% (643) 30% (655) 23% (498) 4% (8) 3% (72) % (252) 220Very Favorable of Trump 33% (7) 26% (36) 2% (0) 3% (6) 3% (4) 3% (68) 55Somewhat Favorable of Trump 25% (03) 32% (32) 27% (0) 3% (4) 4% (5) 9% (36) 409Somewhat Unfavorable of Trump 26% (60) 34% (77) 22% (49) 4% (9) 4% (9) 0% (23) 228Very Unfavorable of Trump 3% (283) 32% (293) 23% (208) 3% (3) 3% (30) 8% (7) 96Frequent TVWatcher 32% (523) 32% (520) 23% (378) 3% (47) 3% (47) 8% (3) 646Frequent Movie Watchers 34% (338) 30% (294) 22% (222) 3% (29) 3% (25) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
46
Morning ConsultTable HR3_10
Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features the original cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Gender: Male 3% (33) 3% (325) 20% (208) 4% (43) 3% (28) 2% (27) 062Gender: Female 40% (455) 28% (37) 5% (75) 3% (34) 2% (23) 2% (34) 39Age: 18-29 37% (83) 24% (5) 7% (82) 6% (28) 4% (8) 3% (63) 490Age: 30-44 4% (26) 27% (40) 7% (89) 3% (4) 2% (2) 0% (52) 524Age: 45-54 35% (40) 32% (29) 5% (62) 4% (6) 2% (0) 2% (48) 406Age: 55-64 28% (95) 35% (23) 9% (64) 3% () 2% (8) 3% (45) 346Age: 65+ 35% (52) 3% (35) 20% (85) 2% (8) % (4) 2% (53) 436Generation Z: 18-21 35% (7) 2% (42) 8% (37) 6% (2) 5% (0) 5% (30) 20Millennial: Age 22-37 40% (225) 27% (53) 6% (93) 4% (24) 2% (3) % (6) 568Generation X: Age 38-53 37% (228) 30% (80) 5% (93) 4% (22) 3% (6) % (68) 608Boomers: Age 54-72 32% (230) 32% (229) 20% (44) 2% (5) 2% (2) 2% (89) 79PID: Dem (no lean) 37% (288) 30% (23) 6% (26) 4% (27) 3% (9) 0% (77) 769PID: Ind (no lean) 34% (200) 27% (6) 20% (5) 4% (26) 2% (3) 2% (72) 586PID: Rep (no lean) 35% (299) 30% (250) 7% (42) 3% (25) 2% (9) 3% (2) 846PID/Gender: DemMen 32% (5) 30% (0) 7% (62) 6% (24) 4% (3) 0% (38) 362PID/Gender: DemWomen 42% (72) 30% (2) 6% (64) % (4) % (6) 0% (39) 407PID/Gender: Ind Men 29% (83) 32% (90) 23% (64) 4% (0) 2% (7) 0% (27) 28PID/Gender: Ind Women 38% (7) 23% (70) 7% (5) 5% (6) 2% (6) 5% (45) 305PID/Gender: Rep Men 32% (33) 30% (25) 20% (82) 2% (0) 2% (8) 5% (62) 49PID/Gender: Rep Women 39% (66) 29% (26) 4% (60) 4% (5) 3% () 2% (50) 427Ideo: Liberal (1-3) 38% (280) 3% (228) 6% (4) 3% (24) 3% (20) 9% (69) 735Ideo: Moderate (4) 37% (75) 30% (42) 6% (77) 3% (5) 2% (7) 2% (54) 470Ideo: Conservative (5-7) 33% (247) 30% (222) 2% (52) 4% (27) 2% (4) % (78) 740Educ: College 35% (533) 26% (395) 7% (256) 4% (59) 3% (43) 5% (227) 53Educ: Bachelors degree 39% (7) 37% (63) 9% (82) % (5) % (2) 5% (2) 444Educ: Post-grad 34% (83) 35% (85) 9% (45) 6% (4) 2% (5) 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
47
Table HR3_10
Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features the original cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Income: Under 50k 35% (45) 27% (345) 7% (29) 4% (50) 2% (32) 4% (84) 280Income: 50k-100k 37% (226) 32% (95) 8% (09) 3% (9) 2% () 9% (58) 69Income: 100k+ 36% (09) 34% (02) 8% (56) 3% (9) 3% (8) 6% (8) 302Ethnicity: White 36% (66) 3% (527) 8% (302) 3% (53) 2% (35) % (90) 723Ethnicity: Hispanic 39% (36) 23% (79) 6% (57) 5% (7) 5% (6) 3% (44) 350Ethnicity: Afr. Am. 35% (97) 25% (68) 8% (49) 5% (3) 3% (8) 5% (4) 274Ethnicity: Other 36% (74) 24% (48) 6% (33) 6% () 4% (8) 5% (30) 204Relig: Protestant 36% (94) 35% (88) 7% (9) 2% (2) % (5) 9% (49) 539Relig: Roman Catholic 37% (40) 3% (6) 7% (65) 2% (9) — () 3% (48) 378Relig: Something Else 36% (79) 29% (65) 3% (29) 3% (7) 3% (8) 5% (33) 22Relig: Jewish 40% (24) 25% (5) 5% (9) 7% (4) — (0) 2% (7) 58Relig: Evangelical 35% (29) 29% (80) 20% (27) 3% (6) % (8) 2% (76) 626Relig: Non-Evang. Catholics 37% (205) 33% (86) 6% (92) 2% (3) — () % (63) 559Relig: All Christian 36% (424) 3% (367) 8% (28) 2% (29) % (9) 2% (38) 85Relig: All Non-Christian 36% (79) 29% (65) 3% (29) 3% (7) 3% (8) 5% (33) 22Community: Urban 37% (202) 26% (44) 6% (89) 4% (20) 3% (6) 4% (75) 546Community: Suburban 38% (383) 3% (32) 8% (83) 2% (23) 2% (7) 8% (78) 997Community: Rural 3% (20) 28% (86) 7% () 5% (35) 3% (7) 6% (08) 658Employ: Private Sector 38% (270) 3% (22) 8% (25) 3% (24) 2% (5) 7% (53) 70Employ: Government 40% (70) 24% (42) 8% (33) 3% (5) 3% (5) 3% (23) 77Employ: Self-Employed 32% (65) 3% (63) 8% (36) 6% (2) 2% (4) % (23) 203Employ: Homemaker 39% (49) 29% (37) 3% (7) 3% (3) 3% (4) 2% (6) 26Employ: Student 37% (40) 25% (27) 8% (9) 5% (6) % () 3% (4) 06Employ: Retired 30% (38) 34% (56) 8% (84) 3% (4) % (6) 4% (63) 460Employ: Unemployed 34% (62) 25% (44) 7% (3) 3% (5) 2% (3) 9% (34) 79Employ: Other 39% (93) 22% (52) 6% (39) 4% (9) 5% (2) 5% (35) 239Military HH: Yes 33% (24) 32% (9) 8% (68) 3% (0) 2% (8) 2% (46) 376Military HH: No 36% (663) 29% (523) 7% (35) 4% (67) 2% (43) 2% (25) 825RD/WT: Right Direction 35% (39) 27% (248) 9% (74) 3% (29) 2% (8) 5% (34) 922RD/WT: Wrong Track 37% (468) 3% (394) 6% (209) 4% (48) 3% (33) 0% (26) 279
Continued on next page
48
Morning ConsultTable HR3_10
Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features the original cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Trump Job Approve 36% (335) 28% (260) 8% (72) 4% (39) % (3) 3% (8) 937Trump Job Disapprove 37% (427) 3% (355) 7% (92) 3% (36) 3% (34) 9% (04) 47Trump Job Strongly Approve 38% (87) 25% (23) 20% (97) 4% (8) % (6) 3% (64) 494Trump Job Somewhat Approve 33% (48) 3% (37) 7% (75) 5% (2) 2% (8) 2% (54) 443Trump Job Somewhat Disapprove 38% (27) 29% (99) 6% (53) 3% (2) 3% () % (35) 336Trump Job Strongly Disapprove 37% (300) 32% (256) 7% (39) 3% (24) 3% (23) 8% (68) 8#1 Issue: Economy 40% (253) 28% (79) 9% (7) 3% (6) 3% (8) 8% (49) 632#1 Issue: Security 32% (96) 37% (2) 4% (44) 5% (6) % (4) % (33) 304#1 Issue: Health Care 37% (3) 26% (9) 8% (64) 2% (8) 2% (6) 5% (54) 354#1 Issue: Medicare / Social Security 32% (7) 30% (08) 20% (73) 2% (7) % (2) 6% (59) 366#1 Issue: Women’s Issues 32% (48) 24% (37) 20% (29) 8% (2) 7% (0) 8% (2) 49#1 Issue: Education 4% (66) 24% (38) 3% (22) 5% (8) 2% (3) 5% (24) 62#1 Issue: Energy 32% (34) 37% (39) 4% (5) 9% (9) 2% (3) 7% (7) 08#1 Issue: Other 34% (43) 30% (38) 5% (9) — (0) 4% (5) 7% (22) 272016 Vote: Hillary Clinton 36% (259) 32% (23) 8% (3) 3% (9) 2% (4) 0% (72) 7262016 Vote: Donald Trump 37% (275) 29% (25) 9% (38) 3% (2) % (6) 2% (85) 7402016 Vote: Someone else 32% (57) 26% (47) 22% (40) 5% (9) 4% (6) % (20) 792016 Vote: Didnt Vote 35% (92) 27% (50) 4% (74) 5% (28) 4% (22) 5% (83) 550Voted in 2014: Yes 36% (508) 29% (42) 8% (256) 3% (45) 2% (28) % (5) 40Voted in 2014: No 35% (279) 29% (230) 6% (27) 4% (33) 3% (23) 4% (0) 8002012 Vote: Barack Obama 36% (33) 3% (268) 7% (53) 4% (32) 2% (2) 0% (88) 8752012 Vote: Mitt Romney 37% (202) 3% (69) 9% (05) 2% (3) % (6) 0% (53) 5472012 Vote: Other 36% (34) 29% (27) 7% (6) — (0) 4% (4) 4% (3) 942012 Vote: Didn’t Vote 35% (236) 26% (77) 6% (0) 5% (32) 3% (20) 6% (07) 6824-Region: Northeast 37% (47) 30% (9) 6% (64) 4% (4) 2% (7) % (42) 3944-Region: Midwest 33% (54) 3% (45) 7% (80) 3% (4) 3% (4) 2% (55) 4624-Region: South 37% (307) 29% (238) 7% (42) 3% (26) 2% (4) 2% (98) 8254-Region: West 34% (79) 27% (39) 9% (97) 4% (23) 3% (6) 3% (66) 520Favorable of Trump 36% (337) 29% (265) 9% (73) 3% (23) 2% (7) 2% (09) 924Unfavorable of Trump 37% (48) 3% (356) 7% (92) 4% (50) 2% (28) 9% (0) 44
Continued on next page
National Tracking Poll #181011, October, 2018
49
Table HR3_10
Table HR3_10: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features the original cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 36% (787) 29% (642) 7% (383) 4% (77) 2% (5) 2% (26) 220Very Favorable of Trump 36% (87) 25% (29) 20% (03) 3% (6) 2% (9) 4% (7) 55Somewhat Favorable of Trump 37% (50) 33% (36) 7% (69) 2% (7) 2% (8) 9% (38) 409Somewhat Unfavorable of Trump 34% (77) 3% (7) 5% (35) 5% () 3% (6) 2% (28) 228Very Unfavorable of Trump 37% (34) 3% (285) 7% (57) 4% (38) 2% (22) 8% (74) 96Frequent TVWatcher 40% (65) 30% (502) 7% (276) 3% (52) 2% (35) 8% (30) 646Frequent Movie Watchers 40% (400) 28% (277) 8% (78) 3% (26) 2% (24) 8% (84) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
50
Morning ConsultTable HR3_11
Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features a new cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Gender: Male 7% (75) 5% (6) 30% (32) 23% (239) % (2) 4% (45) 062Gender: Female 4% (44) 4% (65) 30% (336) 22% (256) 5% (72) 5% (67) 39Age: 18-29 9% (43) 7% (86) 25% (24) 20% (99) 4% (70) 4% (68) 490Age: 30-44 7% (34) 7% (90) 27% (42) 23% (20) 2% (62) 4% (75) 524Age: 45-54 4% (7) 6% (64) 30% (20) 2% (85) 6% (64) 4% (56) 406Age: 55-64 2% (7) 9% (30) 3% (08) 27% (94) 5% (52) 6% (54) 346Age: 65+ 4% (6) 3% (56) 38% (64) 22% (97) 0% (45) 3% (58) 436Generation Z: 18-21 5% (0) 4% (29) 26% (52) 2% (4) 7% (34) 7% (34) 20Millennial: Age 22-37 9% (50) 9% (07) 26% (47) 20% (5) 3% (72) 4% (77) 568Generation X: Age 38-53 6% (35) 7% (0) 28% (70) 24% (43) 2% (75) 4% (84) 608Boomers: Age 54-72 2% (6) 0% (7) 35% (253) 25% (8) 3% (96) 4% (02) 79PID: Dem (no lean) 6% (49) 7% (27) 3% (236) 22% (73) 2% (9) 2% (94) 769PID: Ind (no lean) 5% (26) 3% (79) 3% (82) 25% (44) 2% (7) 4% (84) 586PID: Rep (no lean) 5% (43) 4% (20) 28% (240) 2% (79) 5% (30) 6% (34) 846PID/Gender: DemMen 8% (30) 8% (64) 27% (97) 23% (83) 2% (43) 3% (46) 362PID/Gender: DemWomen 5% (9) 6% (64) 34% (39) 22% (90) 2% (47) 2% (48) 407PID/Gender: Ind Men 4% (2) 3% (35) 35% (97) 27% (77) % (30) % (30) 28PID/Gender: Ind Women 5% (4) 4% (43) 28% (85) 22% (67) 4% (42) 8% (54) 305PID/Gender: Rep Men 8% (33) 5% (6) 30% (27) 9% (80) % (48) 7% (69) 49PID/Gender: Rep Women 2% (0) 4% (58) 26% (2) 23% (99) 9% (83) 5% (65) 427Ideo: Liberal (1-3) 8% (56) 20% (43) 29% (20) 23% (66) % (79) % (80) 735Ideo: Moderate (4) 5% (2) 4% (68) 3% (47) 24% (5) 3% (59) 3% (6) 470Ideo: Conservative (5-7) 4% (28) 3% (95) 32% (238) 24% (77) 5% (08) 3% (93) 740Educ: College 5% (80) 5% (229) 28% (429) 9% (290) 5% (220) 8% (265) 53Educ: Bachelors degree 5% (22) 5% (68) 34% (5) 28% (25) % (49) 7% (30) 444Educ: Post-grad 7% (7) 2% (28) 32% (78) 33% (80) 0% (24) 7% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
51
Table HR3_11
Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features a new cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Income: Under 50k 6% (77) 5% (95) 26% (335) 2% (268) 4% (80) 8% (225) 280Income: 50k-100k 5% (33) 5% (92) 35% (27) 22% (37) % (7) % (69) 69Income: 100k+ 3% (9) 3% (38) 35% (06) 30% (90) 4% (4) 6% (8) 302Ethnicity: White 4% (66) 3% (232) 32% (549) 24% (408) 4% (243) 3% (225) 723Ethnicity: Hispanic 9% (3) 22% (78) 25% (88) 8% (6) % (40) 5% (52) 350Ethnicity: Afr. Am. 9% (24) 23% (64) 22% (6) 20% (54) 7% (20) 9% (5) 274Ethnicity: Other 4% (29) 4% (29) 23% (48) 6% (33) 5% (30) 7% (35) 204Relig: Protestant 3% (9) 5% (8) 33% (78) 27% (44) 2% (67) 9% (50) 539Relig: Roman Catholic 8% (29) 6% (59) 30% (2) 20% (75) 3% (50) 4% (52) 378Relig: Something Else 7% (6) 3% (29) 24% (53) 9% (43) 8% (39) 8% (40) 22Relig: Jewish 4% (2) 9% (5) 27% (6) 32% (8) 2% (7) 7% (0) 58Relig: Evangelical 7% (42) 5% (96) 30% (86) 22% (35) 2% (78) 4% (89) 626Relig: Non-Evang. Catholics 4% (20) 6% (89) 33% (84) 24% (32) 2% (66) 2% (68) 559Relig: All Christian 5% (62) 6% (86) 3% (370) 23% (267) 2% (44) 3% (57) 85Relig: All Non-Christian 7% (6) 3% (29) 24% (53) 9% (43) 8% (39) 8% (40) 22Community: Urban 7% (40) 6% (85) 28% (5) 20% (08) 2% (68) 7% (94) 546Community: Suburban 5% (48) 6% (55) 3% (306) 25% (248) 3% (33) % (07) 997Community: Rural 5% (3) 3% (86) 30% (200) 2% (39) 4% (92) 7% () 658Employ: Private Sector 7% (47) 6% (7) 30% (25) 24% (7) 2% (85) 0% (74) 70Employ: Government 6% (0) 5% (26) 3% (55) 25% (44) 4% (24) % (9) 77Employ: Self-Employed 8% (6) 2% (25) 33% (67) 8% (37) 5% (30) 4% (28) 203Employ: Homemaker 4% (5) 4% (8) 24% (30) 24% (3) 8% (22) 6% (2) 26Employ: Student 7% (7) 5% (6) 23% (25) 28% (29) 5% (6) 3% (3) 06Employ: Retired 3% (2) 3% (59) 35% (6) 23% (08) 2% (56) 4% (63) 460Employ: Unemployed 4% (8) 4% (24) 23% (42) 8% (3) 6% (29) 25% (45) 79Employ: Other 6% (3) 7% (40) 26% (63) 8% (44) 3% (30) 20% (49) 239Military HH: Yes 8% (28) 4% (53) 32% (2) 22% (83) 2% (45) 2% (45) 376Military HH: No 5% (90) 5% (272) 29% (536) 23% (42) 4% (247) 5% (267) 825RD/WT: Right Direction 6% (5) 4% (25) 29% (269) 2% (93) 5% (34) 6% (50) 922RD/WT: Wrong Track 5% (67) 6% (200) 30% (388) 24% (302) 2% (59) 3% (62) 279
Continued on next page
52
Morning ConsultTable HR3_11
Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features a new cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Trump Job Approve 6% (53) 2% (4) 30% (28) 22% (20) 6% (46) 4% (33) 937Trump Job Disapprove 5% (62) 8% (205) 30% (345) 24% (272) % (32) % (32) 47Trump Job Strongly Approve 8% (38) % (56) 29% (42) 22% (08) 5% (76) 5% (73) 494Trump Job Somewhat Approve 3% (5) 3% (57) 3% (39) 23% (02) 6% (70) 4% (60) 443Trump Job Somewhat Disapprove 4% (3) 22% (76) 29% (97) 23% (77) 0% (35) % (38) 336Trump Job Strongly Disapprove 6% (49) 6% (29) 3% (247) 24% (95) 2% (97) 2% (93) 8#1 Issue: Economy 5% (29) 4% (92) 33% (207) 23% (45) 4% (88) % (7) 632#1 Issue: Security 4% (4) 5% (45) 24% (74) 28% (86) 8% (54) 0% (3) 304#1 Issue: Health Care 4% (6) 6% (57) 3% () 20% (70) 2% (4) 7% (59) 354#1 Issue: Medicare / Social Security 7% (25) 2% (43) 33% (2) 22% (8) 7% (26) 9% (70) 366#1 Issue: Women’s Issues 5% (8) 23% (34) 24% (36) 22% (33) 4% (2) 2% (7) 49#1 Issue: Education 8% (3) 6% (26) 24% (40) 2% (34) 3% (2) 8% (28) 62#1 Issue: Energy 8% (8) 4% (5) 3% (34) 24% (26) 9% (2) 4% (4) 08#1 Issue: Other 5% (6) % (4) 28% (36) 6% (20) 6% (2) 24% (30) 272016 Vote: Hillary Clinton 6% (44) 6% (9) 3% (225) 24% (74) 0% (74) 2% (90) 7262016 Vote: Donald Trump 5% (37) 4% (0) 30% (225) 23% (7) 6% (7) 2% (89) 7402016 Vote: Someone else 2% (3) 3% (23) 32% (56) 28% (50) 5% (27) % (9) 792016 Vote: Didnt Vote 6% (34) 5% (82) 27% (5) 7% (95) 3% (74) 2% (3) 550Voted in 2014: Yes 5% (7) 5% (27) 3% (432) 24% (340) 2% (7) 2% (69) 40Voted in 2014: No 6% (47) 4% (09) 28% (225) 9% (55) 5% (2) 8% (43) 8002012 Vote: Barack Obama 6% (49) 7% (53) 3% (269) 24% (2) 0% (87) 2% (07) 8752012 Vote: Mitt Romney 4% (20) 4% (77) 3% (72) 24% (34) 7% (95) 9% (50) 5472012 Vote: Other % () 7% (6) 36% (34) 29% (27) 3% (2) 4% (4) 942012 Vote: Didn’t Vote 7% (49) 3% (88) 27% (82) 8% (23) 4% (99) 2% (4) 6824-Region: Northeast 6% (24) 6% (64) 28% () 24% (96) 2% (49) 3% (50) 3944-Region: Midwest 5% (24) 2% (56) 29% (33) 27% (24) % (53) 6% (72) 4624-Region: South 5% (45) 6% (33) 3% (253) 20% (69) 4% (4) 3% () 8254-Region: West 5% (26) 4% (72) 3% (60) 2% (07) 5% (76) 5% (79) 520Favorable of Trump 6% (53) 4% (28) 3% (283) 22% (20) 5% (36) 3% (23) 924Unfavorable of Trump 5% (59) 6% (87) 30% (348) 24% (277) 2% (40) 2% (34) 44
Continued on next page
National Tracking Poll #181011, October, 2018
53
Table HR3_11
Table HR3_11: Would the following make you more or less likely to watch a TV show reboot, or not make a difference either way?The reboot features a new cast
DemographicMuch more
likelySomewhatmore likely
No differenceeither way
Somewhatless likely
Much lesslikely
Don’t know /No opinion Total N
Adults 5% (9) 5% (326) 30% (658) 22% (495) 3% (292) 4% (32) 220Very Favorable of Trump 7% (38) 3% (68) 28% (45) 22% (4) 4% (73) 5% (75) 55Somewhat Favorable of Trump 4% (5) 5% (60) 34% (37) 2% (87) 5% (62) 2% (48) 409Somewhat Unfavorable of Trump 5% () 8% (42) 26% (59) 25% (58) 2% (28) 4% (3) 228Very Unfavorable of Trump 5% (48) 6% (45) 32% (290) 24% (29) 2% (2) % (02) 96Frequent TVWatcher 6% (92) 6% (263) 3% (505) 24% (398) 3% (22) % (76) 646Frequent Movie Watchers 8% (76) 7% (69) 30% (293) 23% (232) % (06) % (3) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
54
Morning ConsultTable HR4
Table HR4: Which of the following statements best describes your view, even if none are exactly right?
Demographic
In general, I ammore excited
about reboots thannew TV shows.
In general, I amequally excited
about reboots andnew TV shows.
In general, I ammore excitedabout new TVshows thanreboots.
Don’t know / Noopinion Total N
Adults 0% (20) 33% (79) 33% (77) 25% (55) 297Gender: Male % (5) 33% (347) 30% (39) 26% (278) 060Gender: Female 8% (94) 33% (372) 35% (398) 24% (273) 37Age: 18-29 3% (6) 35% (73) 32% (55) 2% (0) 490Age: 30-44 % (57) 36% (86) 30% (54) 24% (24) 522Age: 45-54 0% (39) 32% (28) 33% (36) 25% (03) 406Age: 55-64 5% (7) 30% (03) 34% (6) 3% (08) 345Age: 65+ 8% (35) 29% (28) 36% (56) 27% (6) 435Generation Z: 18-21 7% (5) 35% (7) 35% (70) 23% (46) 20Millennial: Age 22-37 3% (72) 35% (98) 30% (7) 22% (27) 568Generation X: Age 38-53 % (66) 35% (23) 3% (86) 23% (4) 606Boomers: Age 54-72 6% (46) 29% (22) 36% (258) 28% (202) 78PID: Dem (no lean) 0% (78) 37% (280) 30% (233) 23% (76) 766PID: Ind (no lean) 8% (47) 32% (88) 34% (20) 25% (48) 585PID: Rep (no lean) 0% (85) 30% (25) 33% (283) 27% (227) 846PID/Gender: DemMen 2% (45) 36% (3) 26% (92) 26% (93) 36PID/Gender: DemWomen 8% (33) 37% (48) 35% (4) 20% (83) 405PID/Gender: Ind Men 9% (24) 30% (85) 36% (99) 26% (72) 280PID/Gender: Ind Women 8% (23) 34% (03) 33% (02) 25% (76) 305PID/Gender: Rep Men % (47) 3% (3) 30% (27) 27% (4) 49PID/Gender: Rep Women 9% (38) 28% (20) 37% (56) 27% (4) 427Ideo: Liberal (1-3) % (84) 34% (247) 34% (248) 2% (53) 73Ideo: Moderate (4) 7% (32) 38% (79) 34% (62) 2% (97) 470Ideo: Conservative (5-7) 0% (76) 30% (28) 33% (246) 27% (99) 739Educ: College 9% (38) 33% (498) 30% (457) 28% (48) 52Educ: Bachelors degree 9% (40) 34% (5) 39% (73) 8% (79) 442Educ: Post-grad 3% (3) 29% (69) 36% (87) 22% (55) 243
Continued on next page
National Tracking Poll #181011, October, 2018
55
Table HR4
Table HR4: Which of the following statements best describes your view, even if none are exactly right?
Demographic
In general, I ammore excited
about reboots thannew TV shows.
In general, I amequally excited
about reboots andnew TV shows.
In general, I ammore excitedabout new TVshows thanreboots.
Don’t know / Noopinion Total N
Adults 0% (20) 33% (79) 33% (77) 25% (55) 297Income: Under 50k % (37) 3% (395) 30% (385) 28% (36) 279Income: 50k-100k 8% (47) 36% (224) 36% (224) 20% (2) 67Income: 100k+ 8% (25) 33% (99) 36% (08) 23% (69) 30Ethnicity: White 9% (55) 32% (554) 34% (59) 24% (49) 720Ethnicity: Hispanic 6% (55) 35% (2) 28% (96) 22% (75) 348Ethnicity: Afr. Am. 0% (27) 36% (99) 26% (7) 28% (76) 273Ethnicity: Other 3% (27) 32% (66) 27% (55) 27% (56) 204Relig: Protestant 9% (47) 3% (69) 35% (9) 24% (32) 538Relig: Roman Catholic 2% (47) 37% (38) 26% (97) 25% (96) 378Relig: Something Else 9% (9) 29% (64) 35% (78) 27% (59) 29Relig: Jewish % (6) 29% (7) 30% (8) 29% (7) 58Relig: Evangelical % (66) 32% (203) 29% (84) 28% (73) 625Relig: Non-Evang. Catholics 9% (50) 35% (95) 3% (75) 25% (38) 559Relig: All Christian 0% (6) 34% (398) 30% (359) 26% (3) 85Relig: All Non-Christian 9% (9) 29% (64) 35% (78) 27% (59) 29Community: Urban 3% (69) 34% (85) 3% (70) 22% (22) 546Community: Suburban 8% (82) 34% (34) 34% (337) 24% (234) 994Community: Rural 9% (59) 29% (93) 32% (20) 30% (96) 658Employ: Private Sector % (79) 35% (246) 34% (24) 20% (4) 707Employ: Government 3% (24) 3% (55) 34% (60) 22% (39) 77Employ: Self-Employed 8% (6) 38% (77) 28% (56) 26% (53) 203Employ: Homemaker 9% () 38% (47) 30% (37) 24% (30) 26Employ: Student 9% (9) 37% (39) 36% (38) 9% (20) 06Employ: Retired 7% (3) 28% (26) 37% (70) 29% (3) 459Employ: Unemployed 8% (4) 32% (57) 27% (48) 34% (6) 79Employ: Other % (25) 29% (70) 28% (68) 32% (76) 239Military HH: Yes 9% (34) 30% (2) 35% (3) 26% (96) 373Military HH: No 0% (75) 33% (607) 32% (586) 25% (455) 823
Continued on next page
56
Morning ConsultTable HR4
Table HR4: Which of the following statements best describes your view, even if none are exactly right?
Demographic
In general, I ammore excited
about reboots thannew TV shows.
In general, I amequally excited
about reboots andnew TV shows.
In general, I ammore excitedabout new TVshows thanreboots.
Don’t know / Noopinion Total N
Adults 0% (20) 33% (79) 33% (77) 25% (55) 297RD/WT: Right Direction 0% (93) 32% (29) 30% (274) 29% (263) 92RD/WT: Wrong Track 9% (6) 34% (428) 35% (443) 23% (289) 276Trump Job Approve 0% (97) 3% (290) 3% (293) 27% (257) 936Trump Job Disapprove 9% (05) 35% (399) 35% (402) 2% (238) 44Trump Job Strongly Approve % (55) 25% (26) 3% (54) 32% (59) 493Trump Job Somewhat Approve 9% (42) 37% (64) 3% (39) 22% (98) 443Trump Job Somewhat Disapprove 9% (29) 38% (28) 32% (08) 2% (70) 335Trump Job Strongly Disapprove 9% (76) 33% (270) 36% (294) 2% (69) 809#1 Issue: Economy 9% (59) 36% (229) 33% (206) 22% (38) 632#1 Issue: Security 9% (27) 27% (82) 36% (09) 28% (85) 304#1 Issue: Health Care 0% (34) 3% (09) 33% (5) 27% (93) 35#1 Issue: Medicare / Social Security 0% (35) 32% (6) 30% (0) 29% (05) 366#1 Issue: Women’s Issues 4% (20) 3% (46) 40% (59) 6% (24) 49#1 Issue: Education 0% (6) 37% (59) 29% (47) 24% (39) 62#1 Issue: Energy 9% (0) 39% (42) 33% (35) 9% (2) 08#1 Issue: Other 7% (9) 28% (36) 29% (37) 36% (46) 262016 Vote: Hillary Clinton % (78) 35% (256) 32% (230) 22% (6) 7242016 Vote: Donald Trump 0% (73) 3% (229) 34% (248) 25% (88) 7372016 Vote: Someone else 9% (5) 28% (5) 4% (74) 22% (39) 792016 Vote: Didnt Vote 8% (44) 32% (78) 30% (64) 30% (64) 550Voted in 2014: Yes % (47) 3% (435) 35% (484) 24% (330) 396Voted in 2014: No 8% (63) 35% (284) 29% (233) 28% (22) 8002012 Vote: Barack Obama 2% (03) 32% (284) 34% (293) 22% (95) 8752012 Vote: Mitt Romney 9% (49) 30% (6) 37% (202) 25% (34) 5452012 Vote: Other 6% (6) 37% (34) 29% (27) 29% (27) 942012 Vote: Didn’t Vote 7% (5) 35% (239) 29% (96) 29% (96) 682
Continued on next page
National Tracking Poll #181011, October, 2018
57
Table HR4
Table HR4: Which of the following statements best describes your view, even if none are exactly right?
Demographic
In general, I ammore excited
about reboots thannew TV shows.
In general, I amequally excited
about reboots andnew TV shows.
In general, I ammore excitedabout new TVshows thanreboots.
Don’t know / Noopinion Total N
Adults 0% (20) 33% (79) 33% (77) 25% (55) 2974-Region: Northeast % (44) 32% (27) 34% (33) 22% (88) 3924-Region: Midwest 7% (33) 35% (63) 32% (48) 25% (8) 464-Region: South 0% (86) 32% (262) 33% (270) 25% (205) 8234-Region: West 9% (47) 32% (66) 32% (66) 27% (4) 520Favorable of Trump 0% (94) 3% (282) 3% (290) 28% (257) 923Unfavorable of Trump 9% (99) 36% (406) 35% (403) 20% (233) 4Very Favorable of Trump % (57) 24% (25) 33% (67) 32% (64) 53Somewhat Favorable of Trump 9% (37) 38% (56) 30% (23) 23% (93) 409Somewhat Unfavorable of Trump 7% (7) 4% (93) 32% (7) 20% (46) 226Very Unfavorable of Trump 9% (82) 34% (33) 36% (332) 2% (88) 95Frequent TVWatcher 9% (55) 35% (57) 36% (587) 20% (329) 642Frequent Movie Watchers % (08) 37% (362) 32% (39) 20% (98) 988Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
58
Morning ConsultTable HR5_1
Table HR5_1: In general, how likely are you to watch the following?A reboot with a new storyline and a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Gender: Male 0% (02) 26% (273) 30% (320) 9% (205) 5% (62) 062Gender: Female 7% (79) 27% (32) 29% (335) 22% (254) 4% (58) 39Age: 18-29 % (56) 26% (25) 25% (2) 22% (09) 6% (79) 490Age: 30-44 8% (44) 32% (65) 28% (45) 9% (0) 3% (68) 524Age: 45-54 8% (33) 27% (09) 30% (22) 2% (85) 4% (57) 406Age: 55-64 4% (5) 9% (66) 36% (23) 24% (83) 7% (58) 346Age: 65+ 7% (32) 28% (2) 33% (44) 9% (8) 3% (58) 436Generation Z: 18-21 7% (4) 2% (42) 27% (54) 27% (54) 8% (37) 20Millennial: Age 22-37 % (65) 3% (74) 26% (50) 9% (06) 3% (73) 568Generation X: Age 38-53 9% (52) 28% (70) 29% (75) 2% (25) 4% (85) 608Boomers: Age 54-72 6% (45) 24% (7) 32% (232) 22% (56) 6% (4) 79PID: Dem (no lean) 9% (69) 28% (28) 29% (224) 2% (64) 2% (94) 769PID: Ind (no lean) 7% (43) 28% (62) 29% (72) 2% (22) 5% (86) 586PID: Rep (no lean) 8% (69) 24% (206) 3% (259) 20% (73) 6% (39) 846PID/Gender: DemMen 0% (36) 26% (93) 30% (09) 20% (72) 5% (53) 362PID/Gender: DemWomen 8% (33) 3% (25) 28% (5) 23% (93) 0% (4) 407PID/Gender: Ind Men 9% (26) 27% (76) 32% (89) 22% (6) 0% (29) 28PID/Gender: Ind Women 6% (7) 28% (86) 27% (84) 20% (6) 9% (57) 305PID/Gender: Rep Men 0% (40) 25% (05) 29% (23) 7% (72) 9% (80) 49PID/Gender: Rep Women 7% (29) 24% (0) 32% (36) 24% (0) 4% (60) 427Ideo: Liberal (1-3) % (79) 30% (222) 28% (203) 9% (37) 3% (93) 735Ideo: Moderate (4) 7% (35) 30% (39) 29% (36) 2% (0) 3% (59) 470Ideo: Conservative (5-7) 7% (53) 23% (72) 34% (249) 23% (69) 3% (97) 740Educ: College 8% (8) 26% (387) 28% (43) 2% (323) 7% (254) 53Educ: Bachelors degree 9% (42) 30% (35) 34% (5) 9% (83) 8% (34) 444Educ: Post-grad 9% (2) 27% (65) 30% (73) 22% (53) 3% (32) 244
Continued on next page
National Tracking Poll #181011, October, 2018
59
Table HR5_1
Table HR5_1: In general, how likely are you to watch the following?A reboot with a new storyline and a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Income: Under 50k 9% (20) 27% (34) 28% (357) 20% (259) 6% (203) 280Income: 50k-100k 7% (42) 26% (62) 32% (20) 22% (35) 3% (79) 69Income: 100k+ 7% (20) 27% (82) 32% (97) 22% (65) 2% (37) 302Ethnicity: White 7% (24) 26% (442) 3% (537) 22% (374) 4% (246) 723Ethnicity: Hispanic 7% (59) 29% (0) 25% (87) 20% (68) 0% (35) 350Ethnicity: Afr. Am. 2% (33) 32% (87) 25% (68) 6% (43) 6% (44) 274Ethnicity: Other 2% (24) 28% (57) 25% (50) 2% (43) 4% (30) 204Relig: Protestant 8% (42) 27% (44) 33% (77) 22% (8) % (59) 539Relig: Roman Catholic % (40) 25% (94) 26% (98) 22% (82) 7% (63) 378Relig: Something Else 8% (8) 25% (54) 3% (69) 20% (43) 6% (36) 22Relig: Jewish 2% (7) 2% (2) 38% (22) 2% (2) 9% (5) 58Relig: Evangelical 0% (60) 28% (77) 27% (68) 2% (29) 5% (93) 626Relig: Non-Evang. Catholics 7% (39) 26% (45) 3% (75) 23% (27) 3% (74) 559Relig: All Christian 8% (99) 27% (322) 29% (343) 22% (255) 4% (67) 85Relig: All Non-Christian 8% (8) 25% (54) 3% (69) 20% (43) 6% (36) 22Community: Urban 2% (63) 29% (6) 27% (46) 7% (92) 5% (84) 546Community: Suburban 7% (7) 25% (250) 33% (325) 23% (23) 2% (20) 997Community: Rural 7% (47) 27% (75) 28% (84) 2% (36) 8% (6) 658Employ: Private Sector 9% (64) 30% (26) 30% (2) 9% (37) 2% (82) 70Employ: Government 5% (27) 24% (43) 29% (52) 20% (35) 2% (2) 77Employ: Self-Employed 9% (7) 27% (54) 29% (59) 20% (40) 6% (33) 203Employ: Homemaker 2% (3) 2% (26) 28% (36) 3% (39) 7% (22) 26Employ: Student 9% (0) 30% (32) 24% (25) 22% (24) 5% (6) 06Employ: Retired 5% (24) 27% (26) 34% (57) 20% (94) 3% (60) 460Employ: Unemployed 9% (5) 9% (34) 30% (55) 2% (38) 2% (38) 79Employ: Other 9% (2) 23% (56) 25% (60) 22% (53) 20% (49) 239Military HH: Yes % (42) 24% (92) 3% (6) 9% (70) 5% (57) 376Military HH: No 8% (40) 27% (494) 30% (539) 2% (389) 4% (263) 825RD/WT: Right Direction 0% (89) 22% (207) 3% (282) 20% (89) 7% (55) 922RD/WT: Wrong Track 7% (92) 30% (379) 29% (373) 2% (270) 3% (64) 279
Continued on next page
60
Morning ConsultTable HR5_1
Table HR5_1: In general, how likely are you to watch the following?A reboot with a new storyline and a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Trump Job Approve 8% (79) 23% (27) 3% (29) 23% (23) 5% (37) 937Trump Job Disapprove 8% (96) 30% (346) 30% (339) 20% (228) 2% (38) 47Trump Job Strongly Approve 9% (47) 2% (02) 3% (5) 24% (9) 5% (75) 494Trump Job Somewhat Approve 7% (32) 26% (6) 32% (40) 2% (94) 4% (62) 443Trump Job Somewhat Disapprove 9% (30) 30% (02) 32% (07) 7% (56) 2% (4) 336Trump Job Strongly Disapprove 8% (66) 30% (244) 29% (23) 2% (72) 2% (97) 8#1 Issue: Economy 7% (45) 27% (73) 32% (20) 2% (35) 2% (78) 632#1 Issue: Security 6% (7) 23% (69) 38% (6) 23% (7) 0% (3) 304#1 Issue: Health Care 6% (20) 30% (06) 28% (00) 20% (72) 6% (56) 354#1 Issue: Medicare / Social Security 0% (35) 28% (02) 28% (03) 5% (55) 9% (70) 366#1 Issue: Women’s Issues 2% (8) 3% (46) 9% (28) 28% (4) % (6) 49#1 Issue: Education 4% (22) 26% (43) 26% (42) 6% (25) 8% (29) 62#1 Issue: Energy 6% (8) 25% (27) 25% (27) 27% (30) 5% (6) 08#1 Issue: Other 6% (7) 5% (9) 30% (38) 23% (30) 26% (33) 272016 Vote: Hillary Clinton 9% (69) 28% (206) 3% (227) 20% (43) % (8) 7262016 Vote: Donald Trump 9% (67) 23% (67) 32% (239) 22% (6) 4% (06) 7402016 Vote: Someone else 4% (8) 29% (52) 28% (50) 23% (4) 6% (28) 792016 Vote: Didnt Vote 7% (38) 29% (6) 25% (36) 20% (2) 9% (04) 550Voted in 2014: Yes 0% (34) 26% (362) 32% (454) 20% (278) 2% (72) 40Voted in 2014: No 6% (48) 28% (224) 25% (20) 23% (8) 8% (47) 8002012 Vote: Barack Obama 0% (90) 28% (245) 3% (268) 9% (70) 2% (0) 8752012 Vote: Mitt Romney 7% (39) 24% (32) 35% (89) 22% (20) 2% (68) 5472012 Vote: Other 5% (5) 20% (9) 38% (36) 9% (8) 7% (6) 942012 Vote: Didn’t Vote 7% (48) 28% (89) 23% (60) 22% (5) 20% (34) 6824-Region: Northeast 9% (36) 26% (0) 32% (26) 2% (83) 2% (48) 3944-Region: Midwest 7% (3) 25% (5) 30% (40) 23% (04) 6% (72) 4624-Region: South 9% (76) 28% (234) 29% (24) 9% (57) 4% (6) 8254-Region: West 7% (38) 26% (35) 28% (48) 22% (5) 6% (84) 520Favorable of Trump 9% (8) 23% (25) 3% (286) 22% (200) 5% (42) 924Unfavorable of Trump 8% (92) 30% (343) 30% (339) 2% (242) % (29) 44
Continued on next page
National Tracking Poll #181011, October, 2018
61
Table HR5_1
Table HR5_1: In general, how likely are you to watch the following?A reboot with a new storyline and a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 27% (586) 30% (655) 2% (459) 5% (39) 220Very Favorable of Trump 8% (42) 2% (07) 32% (65) 23% (20) 6% (8) 55Somewhat Favorable of Trump 0% (40) 26% (08) 29% (20) 9% (80) 5% (6) 409Somewhat Unfavorable of Trump 8% (9) 27% (63) 33% (75) 20% (45) 2% (26) 228Very Unfavorable of Trump 8% (73) 3% (280) 29% (264) 2% (97) % (03) 96Frequent TVWatcher 0% (58) 27% (45) 3% (506) 20% (33) 2% (200) 646Frequent Movie Watchers 2% (8) 28% (277) 30% (298) 8% (8) 2% (5) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
62
Morning ConsultTable HR5_4
Table HR5_4: In general, how likely are you to watch the following?A reboot with a new storyline and the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Gender: Male 2% (225) 39% (40) 8% (88) 8% (87) 4% (52) 062Gender: Female 24% (276) 4% (470) 4% (60) 7% (80) 3% (52) 39Age: 18-29 28% (36) 34% (66) 4% (68) 7% (37) 7% (83) 490Age: 30-44 28% (46) 42% (22) 4% (74) 5% (26) % (57) 524Age: 45-54 8% (73) 44% (79) 8% (7) 8% (3) 3% (5) 406Age: 55-64 7% (57) 40% (38) 8% (63) 8% (27) 7% (60) 346Age: 65+ 20% (88) 40% (76) 6% (7) % (47) 2% (54) 436Generation Z: 18-21 27% (55) 30% (59) 6% (32) 0% (20) 7% (35) 20Millennial: Age 22-37 29% (65) 39% (220) 3% (75) 5% (30) 4% (78) 568Generation X: Age 38-53 2% (27) 45% (272) 6% (97) 7% (40) 2% (72) 608Boomers: Age 54-72 9% (33) 4% (292) 6% (7) 0% (69) 5% (07) 79PID: Dem (no lean) 24% (84) 40% (309) 4% (08) 8% (62) 4% (06) 769PID: Ind (no lean) 22% (26) 40% (237) 8% (03) 8% (45) 3% (75) 586PID: Rep (no lean) 23% (9) 40% (334) 6% (36) 7% (6) 5% (24) 846PID/Gender: DemMen 24% (86) 36% (3) 6% (59) 9% (3) 5% (55) 362PID/Gender: DemWomen 24% (98) 44% (78) 2% (49) 8% (3) 2% (5) 407PID/Gender: Ind Men 9% (54) 40% (2) 22% (62) 8% (24) % (30) 28PID/Gender: Ind Women 24% (72) 4% (25) 4% (4) 7% (2) 5% (45) 305PID/Gender: Rep Men 20% (85) 40% (67) 6% (67) 8% (32) 6% (67) 49PID/Gender: Rep Women 25% (06) 39% (68) 6% (69) 7% (28) 3% (57) 427Ideo: Liberal (1-3) 25% (87) 39% (288) 6% (2) 7% (55) 2% (85) 735Ideo: Moderate (4) 22% (04) 43% (202) 5% (70) 8% (35) 3% (59) 470Ideo: Conservative (5-7) 20% (5) 42% (33) 6% (22) 8% (58) 3% (95) 740Educ: College 23% (353) 38% (569) 5% (234) 8% (8) 6% (239) 53Educ: Bachelors degree 24% (05) 45% (99) 6% (69) 7% (32) 9% (39) 444Educ: Post-grad 8% (44) 46% (2) 8% (44) 7% (8) % (26) 244
Continued on next page
National Tracking Poll #181011, October, 2018
63
Table HR5_4
Table HR5_4: In general, how likely are you to watch the following?A reboot with a new storyline and the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Income: Under 50k 25% (326) 36% (465) 4% (85) 8% (02) 6% (20) 280Income: 50k-100k 9% (6) 46% (282) 8% (2) 6% (35) 2% (74) 69Income: 100k+ 20% (59) 44% (33) 7% (50) 0% (30) 0% (29) 302Ethnicity: White 2% (370) 42% (724) 6% (283) 7% (9) 3% (227) 723Ethnicity: Hispanic 34% (20) 30% (06) 4% (48) 8% (28) 3% (47) 350Ethnicity: Afr. Am. 25% (68) 33% (90) 4% (38) % (3) 7% (48) 274Ethnicity: Other 3% (63) 32% (66) 3% (27) 8% (7) 5% (30) 204Relig: Protestant 20% (07) 46% (250) 8% (95) 7% (38) 9% (47) 539Relig: Roman Catholic 24% (89) 39% (49) 2% (47) 8% (29) 7% (64) 378Relig: Something Else 26% (58) 30% (66) 2% (46) 9% (20) 4% (32) 22Relig: Jewish 3% (8) 33% (20) 3% (8) % (6) % (7) 58Relig: Evangelical 24% (49) 40% (252) 5% (95) 6% (40) 4% (90) 626Relig: Non-Evang. Catholics 9% (09) 44% (247) 6% (89) 8% (44) 2% (70) 559Relig: All Christian 22% (258) 42% (499) 6% (84) 7% (84) 3% (59) 85Relig: All Non-Christian 26% (58) 30% (66) 2% (46) 9% (20) 4% (32) 22Community: Urban 26% (44) 35% (94) 6% (87) 7% (36) 6% (85) 546Community: Suburban 22% (29) 44% (44) 4% (42) 8% (77) 2% (7) 997Community: Rural 2% (38) 37% (245) 8% (9) 8% (54) 6% (02) 658Employ: Private Sector 23% (6) 44% (36) 5% (08) 7% (47) % (78) 70Employ: Government 20% (36) 39% (69) 5% (26) 9% (7) 7% (30) 77Employ: Self-Employed 23% (46) 43% (86) 5% (30) 7% (4) 3% (27) 203Employ: Homemaker 20% (25) 4% (5) 7% (2) 6% (8) 7% (2) 26Employ: Student 3% (34) 35% (38) 8% (8) 4% (5) 2% (2) 06Employ: Retired 7% (80) 39% (8) 2% (98) 0% (46) 2% (55) 460Employ: Unemployed 29% (52) 3% (55) 4% (25) 4% (6) 23% (4) 79Employ: Other 29% (69) 35% (84) 3% (3) 6% (5) 7% (40) 239Military HH: Yes 22% (84) 39% (46) 2% (77) 5% (8) 4% (5) 376Military HH: No 23% (47) 40% (734) 5% (270) 8% (50) 4% (254) 825RD/WT: Right Direction 2% (97) 39% (36) 6% (52) 7% (69) 6% (44) 922RD/WT: Wrong Track 24% (304) 4% (59) 5% (96) 8% (98) 3% (6) 279
Continued on next page
64
Morning ConsultTable HR5_4
Table HR5_4: In general, how likely are you to watch the following?A reboot with a new storyline and the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Trump Job Approve 22% (207) 40% (375) 7% (63) 8% (78) 2% (4) 937Trump Job Disapprove 23% (267) 42% (479) 5% (69) 7% (82) 3% (49) 47Trump Job Strongly Approve 23% (3) 39% (9) 7% (83) 9% (47) 2% (60) 494Trump Job Somewhat Approve 2% (94) 42% (85) 8% (80) 7% (3) 2% (54) 443Trump Job Somewhat Disapprove 22% (74) 40% (33) 7% (57) 7% (23) 5% (50) 336Trump Job Strongly Disapprove 24% (93) 43% (346) 4% (3) 7% (60) 2% (99) 8#1 Issue: Economy 22% (40) 40% (256) 9% (7) 8% (5) % (69) 632#1 Issue: Security 9% (59) 45% (37) 7% (5) 9% (28) 0% (29) 304#1 Issue: Health Care 22% (78) 42% (50) 3% (46) 7% (26) 5% (54) 354#1 Issue: Medicare / Social Security 22% (8) 38% (39) 6% (57) 6% (23) 8% (66) 366#1 Issue: Women’s Issues 24% (35) 45% (66) % (7) 7% (0) 4% (20) 49#1 Issue: Education 33% (54) 33% (54) % (7) 5% (7) 8% (29) 62#1 Issue: Energy 3% (33) 34% (36) 8% (20) % (2) 6% (6) 08#1 Issue: Other 7% (2) 34% (43) 7% (22) 8% (0) 25% (3) 272016 Vote: Hillary Clinton 24% (76) 4% (300) 4% (0) 9% (62) 2% (87) 7262016 Vote: Donald Trump 2% (56) 4% (305) 8% (3) 7% (52) 3% (96) 7402016 Vote: Someone else 4% (25) 43% (76) 20% (35) 9% (7) 4% (25) 792016 Vote: Didnt Vote 26% (4) 36% (98) 4% (78) 7% (37) 7% (96) 550Voted in 2014: Yes 22% (309) 4% (576) 7% (239) 8% (4) 2% (62) 40Voted in 2014: No 24% (92) 38% (304) 4% (09) 7% (53) 8% (43) 8002012 Vote: Barack Obama 22% (96) 4% (363) 6% (4) 8% (70) 2% (06) 8752012 Vote: Mitt Romney 2% (4) 42% (228) 9% (05) 8% (44) 0% (56) 5472012 Vote: Other 23% (22) 37% (35) 7% (6) 8% (7) 5% (4) 942012 Vote: Didn’t Vote 25% (69) 37% (253) 2% (84) 7% (47) 9% (29) 6824-Region: Northeast 23% (9) 45% (76) 4% (57) 5% (20) 3% (50) 3944-Region: Midwest 7% (78) 45% (207) 4% (65) 9% (4) 6% (72) 4624-Region: South 26% (2) 37% (303) 8% (5) 6% (5) 3% (09) 8254-Region: West 23% (22) 37% (95) 4% (75) % (55) 4% (73) 520Favorable of Trump 22% (20) 40% (370) 7% (57) 8% (72) 3% (24) 924Unfavorable of Trump 24% (273) 42% (484) 5% (70) 8% (87) % (30) 44
Continued on next page
National Tracking Poll #181011, October, 2018
65
Table HR5_4
Table HR5_4: In general, how likely are you to watch the following?A reboot with a new storyline and the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (50) 40% (880) 6% (348) 8% (67) 4% (305) 220Very Favorable of Trump 20% (04) 40% (206) 6% (82) 0% (52) 4% (7) 55Somewhat Favorable of Trump 24% (97) 40% (64) 8% (75) 5% (20) 3% (53) 409Somewhat Unfavorable of Trump 24% (56) 38% (86) 9% (44) 8% (8) % (25) 228Very Unfavorable of Trump 24% (28) 44% (399) 4% (26) 8% (69) % (05) 96Frequent TVWatcher 26% (42) 4% (678) 6% (259) 6% (97) 2% (9) 646Frequent Movie Watchers 30% (300) 38% (376) 6% (59) 6% (63) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
66
Morning ConsultTable HR5_5
Table HR5_5: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Gender: Male 4% (5) 33% (347) 24% (257) 5% (58) 4% (49) 062Gender: Female 2% (37) 32% (366) 26% (30) 7% (95) 2% (40) 39Age: 18-29 6% (77) 28% (39) 23% (5) 7% (8) 6% (77) 490Age: 30-44 7% (89) 32% (70) 23% (2) 6% (85) % (59) 524Age: 45-54 4% (55) 35% (4) 24% (96) 7% (67) 2% (47) 406Age: 55-64 0% (33) 26% (9) 30% (02) 8% (6) 7% (58) 346Age: 65+ 8% (33) 39% (72) 28% (24) 3% (59) % (49) 436Generation Z: 18-21 3% (26) 27% (55) 23% (46) 9% (37) 9% (38) 20Millennial: Age 22-37 7% (98) 3% (77) 24% (34) 6% (89) 2% (7) 568Generation X: Age 38-53 6% (95) 34% (207) 24% (45) 6% (96) % (65) 608Boomers: Age 54-72 8% (58) 33% (236) 28% (205) 6% (6) 5% (05) 79PID: Dem (no lean) 3% (99) 36% (278) 24% (82) 5% (6) 2% (94) 769PID: Ind (no lean) 2% (72) 29% (70) 3% (8) 5% (89) 3% (74) 586PID: Rep (no lean) 4% (7) 3% (265) 23% (94) 8% (48) 4% (22) 846PID/Gender: DemMen 4% (49) 35% (26) 23% (84) 5% (54) 4% (50) 362PID/Gender: DemWomen 2% (50) 37% (52) 24% (98) 5% (63) % (44) 407PID/Gender: Ind Men % (32) 28% (77) 36% (02) 4% (38) % (3) 28PID/Gender: Ind Women 3% (40) 30% (92) 26% (79) 7% (5) 4% (43) 305PID/Gender: Rep Men 7% (70) 34% (43) 7% (70) 6% (66) 6% (68) 49PID/Gender: Rep Women % (46) 28% (22) 29% (24) 9% (82) 3% (54) 427Ideo: Liberal (1-3) 6% (7) 33% (243) 26% (9) 4% (0) % (82) 735Ideo: Moderate (4) % (52) 34% (6) 25% (20) 8% (82) 2% (55) 470Ideo: Conservative (5-7) 2% (85) 33% (24) 27% (97) 8% (3) 2% (86) 740Educ: College 4% (22) 30% (459) 24% (370) 6% (24) 5% (229) 53Educ: Bachelors degree % (48) 37% (66) 28% (24) 6% (7) 8% (36) 444Educ: Post-grad % (27) 36% (87) 26% (64) 7% (4) 0% (25) 244
Continued on next page
National Tracking Poll #181011, October, 2018
67
Table HR5_5
Table HR5_5: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Income: Under 50k 4% (80) 30% (384) 24% (32) 7% (25) 5% (89) 280Income: 50k-100k 3% (78) 36% (222) 26% (62) 4% (86) % (7) 69Income: 100k+ 0% (30) 35% (07) 28% (83) 7% (52) 0% (29) 302Ethnicity: White 2% (2) 32% (546) 27% (468) 6% (27) 3% (226) 723Ethnicity: Hispanic 7% (6) 33% (5) 23% (80) 5% (53) 2% (40) 350Ethnicity: Afr. Am. 3% (37) 38% (04) 8% (50) 8% (48) 3% (35) 274Ethnicity: Other 20% (40) 3% (62) 9% (40) 7% (34) 4% (28) 204Relig: Protestant % (6) 34% (85) 29% (56) 6% (85) 9% (5) 539Relig: Roman Catholic 4% (5) 33% (23) 23% (88) 5% (58) 5% (58) 378Relig: Something Else 6% (34) 30% (66) 25% (56) 4% (3) 5% (34) 22Relig: Jewish 24% (4) 26% (5) 26% (5) 4% (8) 0% (6) 58Relig: Evangelical 5% (96) 3% (95) 23% (4) 8% (5) 3% (79) 626Relig: Non-Evang. Catholics % (59) 35% (93) 29% (6) 4% (78) 2% (69) 559Relig: All Christian 3% (55) 33% (388) 25% (302) 6% (92) 2% (48) 85Relig: All Non-Christian 6% (34) 30% (66) 25% (56) 4% (3) 5% (34) 22Community: Urban 6% (89) 33% (80) 22% (2) 4% (77) 5% (80) 546Community: Suburban 2% (20) 32% (38) 27% (265) 8% (80) % (4) 997Community: Rural 2% (80) 33% (24) 26% (72) 5% (96) 5% (96) 658Employ: Private Sector 4% (00) 34% (245) 26% (88) 5% (08) 0% (69) 70Employ: Government 7% (3) 35% (62) 9% (34) 6% (28) 3% (23) 77Employ: Self-Employed 4% (28) 30% (62) 27% (56) 2% (25) 6% (33) 203Employ: Homemaker 5% (8) 26% (33) 28% (35) 7% (2) 4% (8) 26Employ: Student 2% (2) 26% (28) 23% (25) 24% (26) 4% (5) 06Employ: Retired 8% (39) 34% (59) 29% (35) 6% (74) 2% (54) 460Employ: Unemployed 2% (2) 36% (65) 6% (29) 6% (29) 20% (36) 79Employ: Other 6% (39) 25% (60) 23% (56) 8% (43) 7% (4) 239Military HH: Yes 0% (38) 35% (3) 26% (96) 6% (6) 3% (49) 376Military HH: No 4% (250) 32% (582) 25% (46) 6% (292) 3% (240) 825RD/WT: Right Direction 5% (35) 30% (274) 26% (236) 6% (47) 4% (3) 922RD/WT: Wrong Track 2% (53) 34% (439) 25% (322) 6% (206) 2% (59) 279
Continued on next page
68
Morning ConsultTable HR5_5
Table HR5_5: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Trump Job Approve 4% (27) 3% (289) 26% (245) 7% (6) 2% (4) 937Trump Job Disapprove 3% (48) 35% (403) 25% (282) 6% (8) 2% (34) 47Trump Job Strongly Approve 4% (67) 28% (37) 27% (35) 9% (93) 3% (62) 494Trump Job Somewhat Approve 4% (6) 34% (52) 25% (0) 5% (68) 2% (52) 443Trump Job Somewhat Disapprove 5% (52) 36% (22) 22% (74) 5% (5) % (38) 336Trump Job Strongly Disapprove 2% (96) 35% (28) 26% (207) 6% (30) 2% (96) 8#1 Issue: Economy 2% (77) 33% (2) 26% (63) 7% (08) 2% (74) 632#1 Issue: Security % (33) 34% (05) 28% (86) 8% (55) 9% (27) 304#1 Issue: Health Care 2% (42) 34% (22) 24% (83) 7% (6) 3% (45) 354#1 Issue: Medicare / Social Security 4% (5) 3% (3) 26% (96) 0% (36) 9% (70) 366#1 Issue: Women’s Issues 3% (20) 32% (48) 7% (25) 24% (35) 4% (20) 49#1 Issue: Education 2% (34) 3% (50) 22% (36) 2% (9) 4% (23) 62#1 Issue: Energy 8% (20) 33% (35) 27% (29) 5% (6) 7% (8) 08#1 Issue: Other 9% () 23% (29) 32% (40) 8% (23) 9% (24) 272016 Vote: Hillary Clinton 3% (97) 37% (268) 25% (84) 4% (99) % (77) 7262016 Vote: Donald Trump 3% (97) 3% (233) 25% (87) 8% (35) 2% (88) 7402016 Vote: Someone else 0% (8) 29% (52) 30% (54) 7% (3) 4% (24) 792016 Vote: Didnt Vote 4% (75) 29% (59) 24% (3) 6% (88) 8% (97) 550Voted in 2014: Yes 4% (98) 33% (455) 27% (377) 6% (29) % (5) 40Voted in 2014: No % (90) 32% (257) 23% (8) 7% (34) 7% (38) 8002012 Vote: Barack Obama 4% (23) 36% (33) 24% (23) 5% (29) % (97) 8752012 Vote: Mitt Romney % (63) 3% (7) 28% (55) 9% (03) 0% (55) 5472012 Vote: Other 9% (9) 22% (2) 38% (36) % () 8% (7) 942012 Vote: Didn’t Vote 4% (93) 30% (206) 23% (53) 6% (0) 7% (9) 6824-Region: Northeast 5% (58) 35% (36) 24% (94) 6% (62) % (43) 3944-Region: Midwest 2% (55) 30% (38) 28% (29) 6% (73) 5% (67) 4624-Region: South 4% (5) 32% (266) 25% (20) 5% (24) 3% (09) 8254-Region: West % (59) 33% (73) 24% (25) 8% (94) 3% (70) 520Favorable of Trump 4% (28) 32% (292) 25% (232) 7% (60) 2% (3) 924Unfavorable of Trump 3% (46) 35% (396) 26% (296) 6% (82) % (25) 44
Continued on next page
National Tracking Poll #181011, October, 2018
69
Table HR5_5
Table HR5_5: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with a new cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (288) 32% (73) 25% (558) 6% (353) 3% (289) 220Very Favorable of Trump 5% (76) 28% (42) 25% (29) 20% (04) 2% (64) 55Somewhat Favorable of Trump 3% (52) 37% (5) 25% (03) 4% (55) 2% (49) 409Somewhat Unfavorable of Trump 4% (33) 37% (84) 23% (53) 6% (35) 0% (23) 228Very Unfavorable of Trump 2% (3) 34% (32) 27% (243) 6% (46) % (02) 96Frequent TVWatcher 4% (223) 34% (567) 27% (446) 5% (242) 0% (68) 646Frequent Movie Watchers 7% (66) 33% (329) 25% (249) 5% (45) 0% (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
70
Morning ConsultTable HR5_6
Table HR5_6: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Gender: Male 37% (390) 36% (383) 0% (02) 6% (62) 2% (25) 062Gender: Female 43% (49) 34% (384) 7% (85) 5% (53) % (26) 39Age: 18-29 44% (27) 27% (3) 0% (47) 6% (28) 3% (66) 490Age: 30-44 47% (245) 32% (69) 8% (4) 3% (7) 0% (52) 524Age: 45-54 38% (55) 37% (50) 9% (35) 6% (26) 0% (40) 406Age: 55-64 33% (3) 37% (28) 7% (24) 7% (26) 6% (56) 346Age: 65+ 35% (5) 43% (89) 9% (4) 4% (9) 9% (37) 436Generation Z: 18-21 42% (85) 25% (50) % (23) 6% (2) 5% (3) 20Millennial: Age 22-37 46% (262) 3% (73) 8% (46) 4% (23) % (63) 568Generation X: Age 38-53 42% (255) 35% (2) 8% (5) 5% (33) 9% (58) 608Boomers: Age 54-72 33% (239) 40% (288) 8% (59) 6% (43) 2% (89) 79PID: Dem (no lean) 39% (299) 36% (276) 8% (6) 6% (44) 2% (89) 769PID: Ind (no lean) 37% (28) 39% (229) 9% (5) 4% (25) % (62) 586PID: Rep (no lean) 43% (364) 3% (26) 9% (75) 5% (46) 2% (00) 846PID/Gender: DemMen 38% (36) 35% (27) 8% (3) 6% (2) 3% (48) 362PID/Gender: DemWomen 40% (62) 37% (50) 7% (30) 6% (23) 0% (4) 407PID/Gender: Ind Men 3% (87) 46% (29) % (3) 4% (2) 8% (22) 28PID/Gender: Ind Women 43% (30) 33% (0) 7% (20) 4% (4) 3% (40) 305PID/Gender: Rep Men 40% (66) 30% (27) 0% (4) 7% (30) 3% (55) 49PID/Gender: Rep Women 46% (98) 3% (33) 8% (35) 4% (6) 0% (45) 427Ideo: Liberal (1-3) 39% (285) 35% (260) 0% (73) 5% (36) % (8) 735Ideo: Moderate (4) 38% (77) 39% (83) 9% (40) 5% (25) 9% (44) 470Ideo: Conservative (5-7) 4% (306) 36% (267) 8% (59) 5% (38) 9% (69) 740Educ: College 4% (622) 3% (470) 9% (3) 6% (85) 4% (204) 53Educ: Bachelors degree 4% (80) 43% (90) 7% (32) 4% (9) 5% (24) 444Educ: Post-grad 32% (78) 44% (07) 0% (25) 5% (2) 9% (22) 244
Continued on next page
National Tracking Poll #181011, October, 2018
71
Table HR5_6
Table HR5_6: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Income: Under 50k 42% (543) 30% (387) 9% (0) 6% (7) 3% (70) 280Income: 50k-100k 39% (240) 38% (237) 9% (57) 5% (30) 9% (55) 69Income: 100k+ 32% (97) 47% (43) 7% (2) 5% (5) 8% (25) 302Ethnicity: White 40% (684) 36% (627) 8% (39) 5% (85) % (87) 723Ethnicity: Hispanic 43% (5) 3% (08) 0% (36) 6% (23) 9% (32) 350Ethnicity: Afr. Am. 38% (05) 3% (86) 0% (28) 7% (9) 4% (38) 274Ethnicity: Other 45% (92) 26% (53) 0% (2) 6% (2) 3% (26) 204Relig: Protestant 39% (208) 39% (20) 8% (44) 5% (29) 9% (46) 539Relig: Roman Catholic 40% (52) 39% (46) 6% (22) 3% (2) 2% (46) 378Relig: Something Else 45% (00) 26% (56) 2% (27) 5% () 2% (26) 22Relig: Jewish 35% (20) 40% (23) 5% (3) % (6) 9% (5) 58Relig: Evangelical 40% (250) 35% (27) 9% (59) 4% (25) 2% (76) 626Relig: Non-Evang. Catholics 4% (23) 38% (23) 7% (37) 4% (23) 0% (55) 559Relig: All Christian 4% (48) 36% (43) 8% (95) 4% (48) % (3) 85Relig: All Non-Christian 45% (00) 26% (56) 2% (27) 5% () 2% (26) 22Community: Urban 4% (226) 33% (78) 7% (39) 6% (33) 3% (7) 546Community: Suburban 40% (399) 39% (390) 8% (76) 4% (40) 9% (9) 997Community: Rural 39% (256) 30% (98) % (73) 6% (43) 3% (88) 658Employ: Private Sector 4% (293) 38% (27) 8% (60) 5% (33) 7% (53) 70Employ: Government 37% (66) 33% (59) 7% (3) 8% (4) 5% (26) 77Employ: Self-Employed 44% (88) 29% (59) 7% (4) 8% (6) 3% (26) 203Employ: Homemaker 50% (63) 30% (38) 4% (6) — () 5% (8) 26Employ: Student 42% (45) 32% (34) 3% (4) 2% (2) % (2) 06Employ: Retired 3% (44) 4% (89) 2% (55) 5% (25) 0% (47) 460Employ: Unemployed 43% (78) 30% (54) 4% (8) 5% (9) 7% (3) 79Employ: Other 43% (03) 26% (62) 8% (9) 7% (7) 6% (38) 239Military HH: Yes 4% (53) 38% (4) 6% (24) 4% (4) 2% (43) 376Military HH: No 40% (728) 34% (625) 9% (64) 6% (0) % (207) 825RD/WT: Right Direction 40% (367) 33% (302) 9% (8) 6% (54) 3% (8) 922RD/WT: Wrong Track 40% (54) 36% (464) 8% (06) 5% (62) 0% (32) 279
Continued on next page
72
Morning ConsultTable HR5_6
Table HR5_6: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Trump Job Approve 43% (40) 32% (304) 8% (78) 6% (59) 0% (95) 937Trump Job Disapprove 39% (447) 38% (433) 9% (00) 5% (52) 0% (5) 47Trump Job Strongly Approve 42% (209) 3% (54) 8% (4) 7% (33) 2% (58) 494Trump Job Somewhat Approve 43% (92) 34% (5) 8% (37) 6% (26) 8% (37) 443Trump Job Somewhat Disapprove 4% (39) 38% (29) 7% (23) 4% (2) 0% (33) 336Trump Job Strongly Disapprove 38% (308) 38% (305) 9% (76) 5% (40) 0% (82) 8#1 Issue: Economy 44% (279) 34% (25) 8% (48) 5% (3) 9% (60) 632#1 Issue: Security 35% (08) 40% (22) 9% (28) 8% (24) 8% (24) 304#1 Issue: Health Care 39% (39) 32% (4) 8% (30) 6% (20) 4% (50) 354#1 Issue: Medicare / Social Security 35% (29) 36% (3) 0% (38) 4% (3) 5% (55) 366#1 Issue: Women’s Issues 40% (59) 37% (55) 8% (2) 4% (7) % (6) 49#1 Issue: Education 49% (79) 28% (45) 8% (3) 3% (4) 3% (20) 62#1 Issue: Energy 34% (37) 38% (4) % (2) 2% (3) 5% (5) 08#1 Issue: Other 40% (5) 35% (44) 6% (8) 3% (4) 6% (2) 272016 Vote: Hillary Clinton 38% (274) 39% (285) 8% (56) 5% (39) 0% (72) 7262016 Vote: Donald Trump 42% (30) 34% (249) 9% (66) 6% (4) 0% (74) 7402016 Vote: Someone else 35% (62) 4% (73) 7% (2) 7% (2) % (20) 792016 Vote: Didnt Vote 42% (232) 28% (57) 0% (53) 4% (23) 5% (85) 550Voted in 2014: Yes 39% (542) 37% (52) 9% (22) 6% (80) 0% (37) 40Voted in 2014: No 42% (339) 3% (246) 8% (66) 4% (36) 4% (4) 8002012 Vote: Barack Obama 38% (329) 38% (330) 8% (73) 6% (55) 0% (88) 8752012 Vote: Mitt Romney 40% (27) 38% (205) 0% (56) 4% (22) 9% (48) 5472012 Vote: Other 47% (44) 37% (34) 3% (3) 6% (6) 8% (7) 942012 Vote: Didn’t Vote 42% (289) 29% (95) 8% (56) 5% (33) 6% (08) 6824-Region: Northeast 4% (63) 37% (46) 7% (29) 4% (8) 0% (39) 3944-Region: Midwest 38% (74) 36% (68) 0% (44) 4% (8) 3% (58) 4624-Region: South 4% (337) 35% (287) 8% (64) 6% (46) % (9) 8254-Region: West 40% (206) 32% (66) 0% (5) 7% (35) 2% (63) 520Favorable of Trump 43% (393) 33% (302) 8% (76) 6% (52) % (00) 924Unfavorable of Trump 40% (453) 38% (434) 9% (00) 5% (54) 9% (03) 44
Continued on next page
National Tracking Poll #181011, October, 2018
73
Table HR5_6
Table HR5_6: In general, how likely are you to watch the following?A reboot that picks up right where the story left off with the original cast
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 40% (88) 35% (766) 9% (88) 5% (6) % (25) 220Very Favorable of Trump 42% (26) 30% (56) 8% (43) 7% (34) 3% (66) 55Somewhat Favorable of Trump 43% (78) 36% (46) 8% (34) 4% (8) 8% (33) 409Somewhat Unfavorable of Trump 43% (98) 38% (86) 9% (20) 2% (4) 9% (20) 228Very Unfavorable of Trump 39% (356) 38% (347) 9% (80) 5% (50) 9% (83) 96Frequent TVWatcher 44% (77) 35% (582) 8% (39) 4% (65) 9% (43) 646Frequent Movie Watchers 48% (475) 3% (304) 8% (84) 5% (49) 8% (78) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
74
Morning ConsultTable HR6_1
Table HR6_1: Have you watched any of the following original TV shows or reboots?Queer Eye
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 220Gender: Male 8% (85) 3% (33) 5% (54) 69% (732) 5% (58) 062Gender: Female 5% (74) 3% (29) 6% (63) 64% (728) 3% (45) 39Age: 18-29 8% (40) 8% (4) 0% (50) 56% (273) 8% (86) 490Age: 30-44 6% (85) 3% (4) 5% (25) 64% (335) 3% (65) 524Age: 45-54 3% (5) % (5) 4% (8) 67% (272) 5% (59) 406Age: 55-64 4% (49) — () 3% (0) 72% (249) 0% (36) 346Age: 65+ 8% (34) — () 3% (4) 76% (33) 3% (56) 436Generation Z: 18-21 7% (4) 8% (6) 0% (20) 54% (09) 2% (42) 20Millennial: Age 22-37 % (65) 6% (33) 8% (45) 6% (349) 3% (77) 568Generation X: Age 38-53 6% (95) 2% (0) 4% (27) 64% (39) 4% (85) 608Boomers: Age 54-72 2% (86) — (2) 3% (25) 74% (532) 0% (74) 79PID: Dem (no lean) 3% (03) 4% (33) 6% (49) 64% (495) 2% (90) 769PID: Ind (no lean) % (63) 2% (2) 7% (38) 67% (395) 3% (79) 586PID: Rep (no lean) % (94) 2% (8) 4% (30) 67% (570) 6% (34) 846PID/Gender: DemMen 6% (23) 4% (6) 6% (2) 68% (245) 6% (58) 362PID/Gender: DemWomen 20% (80) 4% (7) 7% (28) 6% (250) 8% (32) 407PID/Gender: Ind Men 0% (27) 2% (5) 6% (6) 73% (206) 0% (28) 28PID/Gender: Ind Women 2% (35) 2% (7) 7% (23) 62% (89) 7% (5) 305PID/Gender: Rep Men 8% (35) 3% (2) 4% (8) 67% (28) 7% (72) 49PID/Gender: Rep Women 4% (59) % (5) 3% (3) 68% (289) 4% (62) 427Ideo: Liberal (1-3) 4% (04) 6% (4) 9% (70) 58% (425) 3% (95) 735Ideo: Moderate (4) 6% (76) 2% (8) 5% (25) 67% (33) 0% (48) 470Ideo: Conservative (5-7) 8% (57) % (8) 2% (8) 76% (560) 3% (97) 740Educ: College % (6) 3% (4) 5% (77) 65% (984) 6% (249) 53Educ: Bachelors degree 4% (6) 3% () 6% (25) 70% (32) 8% (35) 444Educ: Post-grad 6% (38) 4% (0) 6% (4) 67% (64) 7% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
75
Table HR6_1
Table HR6_1: Have you watched any of the following original TV shows or reboots?Queer Eye
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 220Income: Under 50k % (37) 3% (42) 5% (6) 65% (83) 6% (209) 280Income: 50k-100k 3% (78) 2% (4) 6% (39) 67% (48) % (70) 69Income: 100k+ 5% (44) 2% (6) 6% (7) 70% (2) 8% (24) 302Ethnicity: White 2% (207) 2% (42) 5% (84) 68% (63) 3% (227) 723Ethnicity: Hispanic 9% (32) 5% (9) 9% (32) 57% (99) 9% (67) 350Ethnicity: Afr. Am. 0% (27) 3% (8) 6% (6) 65% (80) 6% (44) 274Ethnicity: Other 3% (26) 6% (2) 9% (8) 57% (7) 6% (32) 204Relig: Protestant % (59) % (5) 2% (3) 73% (395) 2% (67) 539Relig: Roman Catholic 3% (48) 2% (7) 4% (5) 66% (250) 5% (57) 378Relig: Something Else 4% (3) % (2) 5% () 67% (48) 3% (29) 22Relig: Jewish 8% (5) 2% () 3% (2) 73% (42) 4% (8) 58Relig: Evangelical 9% (56) 2% (2) 4% (27) 67% (42) 8% (0) 626Relig: Non-Evang. Catholics 4% (80) % (5) 3% (4) 7% (395) 2% (66) 559Relig: All Christian % (36) % (7) 3% (4) 69% (86) 5% (76) 85Relig: All Non-Christian 4% (3) % (2) 5% () 67% (48) 3% (29) 22Community: Urban % (62) 4% (20) 9% (49) 63% (345) 3% (70) 546Community: Suburban 4% (35) 3% (30) 4% (4) 67% (669) 2% (23) 997Community: Rural 0% (63) 2% (3) 4% (27) 68% (446) 7% (0) 658Employ: Private Sector 3% (89) 4% (25) 5% (36) 69% (492) 0% (69) 70Employ: Government 6% (29) 5% (9) % (9) 55% (97) 3% (23) 77Employ: Self-Employed 2% (25) 3% (6) 8% (5) 64% (29) 3% (27) 203Employ: Homemaker 2% (4) % () 8% (0) 6% (77) 8% (23) 26Employ: Student 7% (8) 9% (0) 8% (9) 59% (63) 6% (7) 06Employ: Retired 0% (44) — () 2% (0) 74% (34) 4% (64) 460Employ: Unemployed 2% (2) 4% (7) 4% (6) 62% () 9% (34) 79Employ: Other 2% (29) 2% (4) 5% () 63% (50) 9% (45) 239Military HH: Yes 0% (39) 2% (9) 3% (2) 7% (267) 3% (48) 376Military HH: No 2% (220) 3% (53) 6% (05) 65% (93) 4% (255) 825
Continued on next page
76
Morning ConsultTable HR6_1
Table HR6_1: Have you watched any of the following original TV shows or reboots?Queer Eye
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 220RD/WT: Right Direction 8% (7) 2% (6) 5% (48) 69% (636) 6% (5) 922RD/WT: Wrong Track 5% (89) 4% (46) 5% (68) 64% (824) 2% (52) 279Trump Job Approve 0% (9) 2% (7) 3% (28) 7% (663) 5% (38) 937Trump Job Disapprove 4% (60) 4% (44) 7% (83) 64% (733) % (27) 47Trump Job Strongly Approve 8% (4) % (7) 4% (7) 73% (362) 4% (67) 494Trump Job Somewhat Approve % (50) 2% (9) 2% () 68% (302) 6% (7) 443Trump Job Somewhat Disapprove 8% (27) 3% (9) 8% (28) 67% (224) 4% (48) 336Trump Job Strongly Disapprove 6% (33) 4% (34) 7% (55) 63% (509) 0% (79) 8#1 Issue: Economy % (70) 2% (2) 4% (27) 72% (455) % (68) 632#1 Issue: Security 9% (28) 4% () 3% (9) 7% (26) 3% (40) 304#1 Issue: Health Care 4% (5) 2% (6) 7% (23) 62% (28) 6% (56) 354#1 Issue: Medicare / Social Security 2% (43) % (3) 5% (8) 66% (240) 7% (6) 366#1 Issue: Women’s Issues 5% (23) 8% (2) 2% (8) 49% (73) 5% (23) 49#1 Issue: Education % (8) 7% () 7% () 63% (0) 3% (2) 62#1 Issue: Energy 2% (3) 2% (2) 6% (7) 67% (72) 3% (3) 08#1 Issue: Other 0% (3) 3% (4) 3% (4) 67% (84) 6% (2) 272016 Vote: Hillary Clinton 5% (09) 3% (25) 8% (56) 64% (462) 0% (74) 7262016 Vote: Donald Trump 0% (77) % () 3% (22) 7% (525) 4% (05) 7402016 Vote: Someone else % (9) % (2) 5% (9) 73% (30) 0% (8) 792016 Vote: Didnt Vote 0% (54) 4% (23) 5% (30) 62% (340) 9% (03) 550Voted in 2014: Yes 3% (87) 2% (3) 5% (7) 68% (949) 2% (63) 40Voted in 2014: No 9% (73) 4% (3) 6% (46) 64% (50) 7% (40) 8002012 Vote: Barack Obama 6% (39) 2% (2) 6% (57) 64% (563) % (95) 8752012 Vote: Mitt Romney % (59) % (6) 2% () 76% (48) 0% (54) 5472012 Vote: Other 8% (8) — (0) 2% (2) 70% (66) 20% (9) 942012 Vote: Didn’t Vote 8% (54) 5% (35) 7% (47) 60% (40) 20% (36) 682
Continued on next page
National Tracking Poll #181011, October, 2018
77
Table HR6_1
Table HR6_1: Have you watched any of the following original TV shows or reboots?Queer Eye
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (260) 3% (62) 5% (7) 66% (460) 4% (303) 2204-Region: Northeast 3% (5) 4% (4) 3% () 66% (262) 4% (55) 3944-Region: Midwest 2% (56) 3% (2) 6% (29) 68% (36) % (50) 4624-Region: South 0% (86) 3% (27) 4% (36) 65% (537) 7% (39) 8254-Region: West 3% (65) 2% (9) 8% (4) 66% (345) % (59) 520Favorable of Trump 0% (92) % (4) 3% (3) 70% (650) 5% (37) 924Unfavorable of Trump 4% (60) 4% (47) 7% (8) 65% (747) 0% (09) 44Very Favorable of Trump 9% (44) 2% (8) 3% (4) 72% (370) 5% (79) 55Somewhat Favorable of Trump 2% (48) % (6) 4% (7) 68% (280) 4% (58) 409Somewhat Unfavorable of Trump 9% (20) 4% (9) 8% (9) 70% (59) 9% (2) 228Very Unfavorable of Trump 5% (40) 4% (37) 7% (62) 64% (589) 0% (89) 96Frequent TVWatcher 4% (230) 3% (4) 6% (02) 66% (085) % (88) 646Frequent Movie Watchers 5% (45) 3% (26) 6% (56) 64% (634) 3% (28) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
78
Morning ConsultTable HR6_4
Table HR6_4: Have you watched any of the following original TV shows or reboots?Full House
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 220Gender: Male 40% (42) 4% (45) 8% (88) 30% (323) 8% (85) 062Gender: Female 53% (608) 3% (33) 20% (229) 20% (223) 4% (45) 39Age: 18-29 36% (74) 7% (33) 28% (39) 20% (00) 9% (44) 490Age: 30-44 5% (269) 4% (9) 32% (68) 0% (52) 3% (6) 524Age: 45-54 52% (22) 3% (4) 3% (5) 25% (03) 6% (25) 406Age: 55-64 56% (93) 2% (6) 8% (26) 28% (96) 7% (24) 346Age: 65+ 42% (82) 2% (7) 7% (32) 45% (96) 5% (20) 436Generation Z: 18-21 32% (65) 5% () 27% (55) 20% (39) 5% (3) 20Millennial: Age 22-37 44% (252) 5% (29) 3% (78) 5% (88) 4% (2) 568Generation X: Age 38-53 52% (36) 4% (25) 20% (22) 9% (4) 5% (29) 608Boomers: Age 54-72 5% (365) % (7) 8% (60) 35% (252) 5% (35) 79PID: Dem (no lean) 45% (343) 3% (25) 9% (44) 27% (2) 6% (46) 769PID: Ind (no lean) 50% (293) 3% (5) 9% (2) 24% (40) 4% (26) 586PID: Rep (no lean) 46% (393) 5% (38) 9% (6) 23% (96) 7% (58) 846PID/Gender: DemMen 35% (28) 5% (7) 8% (64) 32% (8) 0% (35) 362PID/Gender: DemWomen 53% (25) 2% (8) 20% (80) 23% (93) 3% () 407PID/Gender: Ind Men 46% (28) 2% (6) 7% (47) 32% (90) 4% (0) 28PID/Gender: Ind Women 54% (65) 3% (9) 2% (65) 6% (49) 5% (6) 305PID/Gender: Rep Men 39% (65) 5% (22) 9% (78) 28% (5) 9% (39) 49PID/Gender: Rep Women 53% (228) 4% (6) 20% (84) 9% (80) 4% (9) 427Ideo: Liberal (1-3) 42% (309) 4% (3) 20% (47) 26% (94) 7% (54) 735Ideo: Moderate (4) 50% (233) 5% (24) 2% (00) 20% (95) 4% (7) 470Ideo: Conservative (5-7) 48% (357) 2% (8) 6% (9) 28% (208) 5% (37) 740Educ: College 48% (72) 4% (6) 9% (290) 22% (335) 7% (06) 53Educ: Bachelors degree 45% (99) 3% (2) 20% (87) 30% (33) 3% (3) 444Educ: Post-grad 45% (0) 2% (5) 6% (40) 32% (78) 5% () 244
Continued on next page
National Tracking Poll #181011, October, 2018
79
Table HR6_4
Table HR6_4: Have you watched any of the following original TV shows or reboots?Full House
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 220Income: Under 50k 48% (609) 4% (50) 8% (233) 24% (302) 7% (86) 280Income: 50k-100k 45% (277) 3% (2) 2% (29) 25% (57) 6% (34) 69Income: 100k+ 48% (44) 2% (7) 8% (55) 29% (87) 3% (0) 302Ethnicity: White 48% (826) 3% (49) 9% (327) 25% (433) 5% (87) 723Ethnicity: Hispanic 36% (25) 7% (23) 23% (8) 26% (90) 8% (29) 350Ethnicity: Afr. Am. 43% (7) 6% (7) 8% (50) 23% (64) 9% (26) 274Ethnicity: Other 42% (86) 6% (2) 20% (40) 24% (49) 8% (7) 204Relig: Protestant 52% (280) % (6) 6% (88) 26% (38) 5% (27) 539Relig: Roman Catholic 43% (62) 3% (0) 9% (73) 29% () 6% (22) 378Relig: Something Else 54% (9) 3% (6) 9% (4) 22% (49) 2% (6) 22Relig: Jewish 42% (25) 5% (3) 9% () 25% (4) 9% (5) 58Relig: Evangelical 50% (35) 4% (22) 9% (2) 20% (28) 6% (40) 626Relig: Non-Evang. Catholics 45% (254) 2% (4) 6% (92) 3% (73) 5% (27) 559Relig: All Christian 48% (568) 3% (36) 8% (22) 25% (30) 6% (68) 85Relig: All Non-Christian 54% (9) 3% (6) 9% (4) 22% (49) 2% (6) 22Community: Urban 39% (24) 6% (35) 2% (6) 27% (49) 6% (32) 546Community: Suburban 48% (48) 2% (22) 8% (83) 26% (256) 6% (55) 997Community: Rural 5% (335) 3% (2) 8% (8) 2% (4) 6% (43) 658Employ: Private Sector 49% (345) 4% (3) 23% (6) 2% (47) 4% (25) 70Employ: Government 42% (74) 4% (7) 26% (47) 23% (4) 4% (8) 77Employ: Self-Employed 44% (89) 4% (8) 2% (43) 25% (5) 6% (2) 203Employ: Homemaker 5% (64) 2% (3) 29% (37) 2% (6) 5% (6) 26Employ: Student 30% (32) 5% (6) 23% (25) 29% (3) 2% (3) 06Employ: Retired 45% (207) 2% (7) 6% (29) 40% (84) 7% (32) 460Employ: Unemployed 49% (88) 3% (6) 20% (35) 7% (30) % (2) 79Employ: Other 55% (3) 4% (0) 7% (40) 9% (46) 5% (3) 239Military HH: Yes 47% (78) 3% (2) 7% (63) 29% (07) 4% (5) 376Military HH: No 47% (85) 4% (66) 9% (354) 24% (439) 6% (5) 825
Continued on next page
80
Morning ConsultTable HR6_4
Table HR6_4: Have you watched any of the following original TV shows or reboots?Full House
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 220RD/WT: Right Direction 44% (405) 4% (37) 9% (75) 25% (235) 8% (70) 922RD/WT: Wrong Track 49% (625) 3% (40) 9% (242) 24% (3) 5% (60) 279Trump Job Approve 48% (448) 4% (37) 7% (6) 25% (233) 6% (58) 937Trump Job Disapprove 47% (536) 3% (35) 20% (230) 26% (295) 4% (5) 47Trump Job Strongly Approve 47% (234) 5% (24) 5% (76) 26% (29) 6% (3) 494Trump Job Somewhat Approve 48% (25) 3% (3) 9% (85) 23% (04) 6% (27) 443Trump Job Somewhat Disapprove 45% (52) 4% (4) 25% (83) 9% (63) 7% (23) 336Trump Job Strongly Disapprove 47% (384) 3% (2) 8% (46) 29% (232) 3% (28) 8#1 Issue: Economy 50% (35) 4% (24) 20% (24) 22% (39) 5% (30) 632#1 Issue: Security 47% (44) 4% () 6% (49) 27% (83) 5% (7) 304#1 Issue: Health Care 48% (68) 3% () 22% (79) 23% (80) 4% (5) 354#1 Issue: Medicare / Social Security 4% (5) 3% (0) 3% (46) 34% (23) 0% (35) 366#1 Issue: Women’s Issues 4% (6) 4% (6) 30% (45) 20% (30) 5% (7) 49#1 Issue: Education 47% (76) 3% (5) 26% (4) 6% (27) 8% (3) 62#1 Issue: Energy 46% (49) 7% (8) 2% (3) 3% (34) 4% (4) 08#1 Issue: Other 5% (65) % (2) 6% (2) 24% (30) 7% (9) 272016 Vote: Hillary Clinton 46% (335) 3% (23) 8% (30) 28% (20) 5% (36) 7262016 Vote: Donald Trump 48% (354) 4% (27) 7% (28) 26% (92) 5% (39) 7402016 Vote: Someone else 44% (79) 3% (6) 2% (37) 28% (50) 4% (6) 792016 Vote: Didnt Vote 47% (260) 4% (23) 22% (2) 8% (0) 8% (46) 550Voted in 2014: Yes 46% (650) 3% (46) 7% (240) 29% (40) 5% (64) 40Voted in 2014: No 47% (380) 4% (32) 22% (78) 8% (45) 8% (66) 8002012 Vote: Barack Obama 48% (46) 4% (3) 6% (40) 29% (252) 4% (36) 8752012 Vote: Mitt Romney 48% (264) 2% (8) 8% (00) 28% (52) 4% (23) 5472012 Vote: Other 49% (46) 0% (9) 5% (4) 8% (7) 8% (8) 942012 Vote: Didn’t Vote 44% (303) 4% (29) 24% (64) 8% (23) 9% (63) 682
Continued on next page
National Tracking Poll #181011, October, 2018
81
Table HR6_4
Table HR6_4: Have you watched any of the following original TV shows or reboots?Full House
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 47% (030) 4% (78) 9% (48) 25% (546) 6% (30) 2204-Region: Northeast 46% (8) 2% (8) 23% (89) 25% (98) 5% (8) 3944-Region: Midwest 49% (228) 3% (3) 22% (02) 2% (99) 4% (2) 4624-Region: South 49% (407) 4% (33) 8% (49) 22% (82) 6% (53) 8254-Region: West 4% (24) 5% (24) 5% (78) 32% (66) 7% (38) 520Favorable of Trump 48% (442) 5% (44) 7% (54) 25% (228) 6% (56) 924Unfavorable of Trump 47% (540) 2% (27) 2% (236) 26% (294) 4% (48) 44Very Favorable of Trump 49% (252) 4% (22) 5% (77) 26% (36) 5% (28) 55Somewhat Favorable of Trump 46% (90) 5% (22) 9% (77) 22% (92) 7% (28) 409Somewhat Unfavorable of Trump 46% (05) 3% (7) 29% (67) 7% (40) 4% (0) 228Very Unfavorable of Trump 47% (435) 2% (9) 8% (69) 28% (254) 4% (38) 96Frequent TVWatcher 49% (799) 3% (48) 22% (358) 23% (379) 4% (62) 646Frequent Movie Watchers 47% (469) 3% (33) 23% (225) 22% (27) 5% (46) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
82
Morning ConsultTable HR6_5
Table HR6_5: Have you watched any of the following original TV shows or reboots?The X-Files
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 220Gender: Male 38% (405) 5% (56) 4% (49) 34% (359) 9% (94) 062Gender: Female 36% (409) 3% (29) 0% (0) 45% (508) 7% (83) 39Age: 18-29 32% (57) 6% (30) 2% (57) 38% (87) 2% (58) 490Age: 30-44 44% (23) 4% (9) 4% (72) 30% (58) 8% (43) 524Age: 45-54 4% (65) 5% (8) 3% (52) 34% (36) 8% (34) 406Age: 55-64 33% (4) 3% () 3% (44) 44% (53) 7% (24) 346Age: 65+ 34% (48) % (5) 8% (33) 53% (232) 4% (8) 436Generation Z: 18-21 32% (64) 6% (2) 0% (20) 36% (72) 7% (33) 20Millennial: Age 22-37 37% (23) 5% (3) 2% (70) 36% (203) 9% (5) 568Generation X: Age 38-53 43% (259) 4% (25) 4% (88) 3% (90) 7% (45) 608Boomers: Age 54-72 36% (258) 2% (4) % (75) 47% (335) 5% (37) 79PID: Dem (no lean) 35% (267) 4% (33) 2% (95) 4% (36) 8% (58) 769PID: Ind (no lean) 39% (227) 3% (6) 3% (78) 39% (226) 7% (40) 586PID: Rep (no lean) 38% (32) 4% (36) 0% (86) 38% (324) 9% (79) 846PID/Gender: DemMen 35% (26) 7% (24) 4% (5) 34% (24) 0% (36) 362PID/Gender: DemWomen 35% (4) 2% (9) % (44) 47% (92) 5% (2) 407PID/Gender: Ind Men 47% (3) % (4) 4% (39) 34% (97) 4% (0) 28PID/Gender: Ind Women 3% (96) 4% (2) 3% (38) 43% (30) 0% (29) 305PID/Gender: Rep Men 36% (49) 7% (27) 4% (58) 33% (37) % (47) 49PID/Gender: Rep Women 40% (72) 2% (9) 6% (28) 44% (86) 8% (32) 427Ideo: Liberal (1-3) 36% (266) 6% (46) 5% (4) 35% (254) 7% (55) 735Ideo: Moderate (4) 42% (98) 3% (2) % (53) 38% (78) 6% (29) 470Ideo: Conservative (5-7) 36% (270) 3% (23) 9% (63) 45% (330) 7% (53) 740Educ: College 38% (573) 4% (60) % (7) 37% (558) 0% (52) 53Educ: Bachelors degree 3% (39) 4% (6) 3% (57) 49% (28) 3% (3) 444Educ: Post-grad 42% (03) 4% (9) 3% (3) 37% (90) 5% (2) 244
Continued on next page
National Tracking Poll #181011, October, 2018
83
Table HR6_5
Table HR6_5: Have you watched any of the following original TV shows or reboots?The X-Files
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 220Income: Under 50k 38% (485) 4% (52) 2% (54) 37% (473) 9% (6) 280Income: 50k-100k 37% (228) 4% (27) % (68) 40% (250) 8% (47) 69Income: 100k+ 34% (02) 2% (6) 2% (37) 47% (43) 5% (4) 302Ethnicity: White 36% (62) 3% (60) % (90) 42% (724) 7% (27) 723Ethnicity: Hispanic 43% (5) 6% (22) 3% (46) 27% (96) 0% (34) 350Ethnicity: Afr. Am. 38% (04) 6% (5) 5% (4) 30% (83) % (3) 274Ethnicity: Other 44% (89) 5% (9) 3% (27) 29% (59) 9% (9) 204Relig: Protestant 34% (82) 3% (6) % (60) 46% (248) 6% (32) 539Relig: Roman Catholic 37% (40) 2% (9) 9% (34) 43% (62) 9% (32) 378Relig: Something Else 44% (96) 6% (2) 9% (9) 34% (74) 8% (8) 22Relig: Jewish 39% (23) 5% (3) 8% (0) 32% (9) 6% (4) 58Relig: Evangelical 36% (223) 4% (27) % (69) 39% (244) 0% (63) 626Relig: Non-Evang. Catholics 35% (98) 3% (5) 0% (57) 46% (257) 6% (33) 559Relig: All Christian 36% (42) 4% (42) % (26) 42% (50) 8% (96) 85Relig: All Non-Christian 44% (96) 6% (2) 9% (9) 34% (74) 8% (8) 22Community: Urban 37% (200) 5% (27) 5% (82) 36% (96) 7% (40) 546Community: Suburban 37% (364) 3% (28) % (0) 43% (43) 6% (64) 997Community: Rural 38% (25) 5% (30) 0% (66) 36% (239) % (73) 658Employ: Private Sector 39% (279) 5% (37) 3% (92) 36% (259) 6% (43) 70Employ: Government 34% (60) 5% (9) 6% (29) 37% (65) 8% (5) 77Employ: Self-Employed 37% (76) 3% (6) % (23) 40% (8) 8% (7) 203Employ: Homemaker 32% (40) 6% (7) 5% (9) 38% (47) 0% (2) 26Employ: Student 22% (23) 5% (5) 2% (3) 46% (49) 5% (6) 06Employ: Retired 32% (48) 2% () 9% (40) 5% (236) 5% (25) 460Employ: Unemployed 42% (75) % (2) 8% (4) 36% (65) 3% (23) 79Employ: Other 48% (4) 3% (8) 2% (29) 26% (63) % (26) 239Military HH: Yes 36% (34) 4% (6) 5% (56) 40% (5) 5% (8) 376Military HH: No 37% (68) 4% (68) % (203) 39% (75) 9% (58) 825
Continued on next page
84
Morning ConsultTable HR6_5
Table HR6_5: Have you watched any of the following original TV shows or reboots?The X-Files
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 220RD/WT: Right Direction 35% (325) 4% (39) 2% (09) 39% (359) 0% (9) 922RD/WT: Wrong Track 38% (490) 4% (46) 2% (50) 40% (507) 7% (86) 279Trump Job Approve 36% (340) 4% (37) % (04) 4% (383) 8% (73) 937Trump Job Disapprove 38% (440) 4% (44) 3% (44) 39% (450) 6% (68) 47Trump Job Strongly Approve 37% (8) 4% (22) % (57) 39% (92) 9% (43) 494Trump Job Somewhat Approve 36% (59) 4% (6) % (48) 43% (92) 7% (29) 443Trump Job Somewhat Disapprove 37% (26) 5% (7) 4% (46) 35% (9) 8% (28) 336Trump Job Strongly Disapprove 39% (34) 3% (27) 2% (97) 4% (332) 5% (40) 8#1 Issue: Economy 40% (252) 4% (28) 3% (85) 36% (230) 6% (37) 632#1 Issue: Security 36% (08) 3% (9) 0% (29) 45% (36) 7% (22) 304#1 Issue: Health Care 33% (7) 3% (9) 5% (53) 39% (39) 0% (36) 354#1 Issue: Medicare / Social Security 35% (29) 3% () 2% (45) 4% (50) 8% (30) 366#1 Issue: Women’s Issues 35% (52) 6% (8) 0% (4) 42% (63) 8% () 49#1 Issue: Education 45% (73) 3% (4) 8% (3) 32% (5) 2% (20) 62#1 Issue: Energy 36% (39) 0% () 9% (0) 38% (40) 7% (7) 08#1 Issue: Other 36% (45) 2% (3) 8% (0) 45% (57) 0% (2) 272016 Vote: Hillary Clinton 38% (274) 4% (30) 3% (92) 39% (286) 6% (44) 7262016 Vote: Donald Trump 36% (263) 4% (30) 0% (77) 44% (324) 6% (45) 7402016 Vote: Someone else 39% (69) % (3) 4% (25) 39% (70) 7% (3) 792016 Vote: Didnt Vote 37% (205) 4% (2) 2% (64) 34% (86) 3% (74) 550Voted in 2014: Yes 37% (54) 4% (55) 2% (75) 4% (580) 5% (77) 40Voted in 2014: No 38% (30) 4% (30) 0% (84) 36% (286) 2% (00) 8002012 Vote: Barack Obama 36% (38) 4% (39) 3% (6) 4% (354) 6% (48) 8752012 Vote: Mitt Romney 37% (202) 4% (20) % (59) 44% (24) 5% (26) 5472012 Vote: Other 49% (46) % () 9% (8) 27% (25) 4% (4) 942012 Vote: Didn’t Vote 36% (248) 4% (25) 0% (66) 36% (244) 5% (99) 682
Continued on next page
National Tracking Poll #181011, October, 2018
85
Table HR6_5
Table HR6_5: Have you watched any of the following original TV shows or reboots?The X-Files
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 37% (85) 4% (85) 2% (259) 39% (866) 8% (77) 2204-Region: Northeast 35% (37) 4% (4) 0% (4) 44% (7) 8% (30) 3944-Region: Midwest 35% (6) 3% (3) 3% (58) 43% (98) 7% (32) 4624-Region: South 40% (327) 3% (26) % (93) 37% (308) 9% (70) 8254-Region: West 36% (89) 6% (3) 3% (66) 36% (90) 9% (44) 520Favorable of Trump 37% (337) 4% (40) % (02) 4% (375) 8% (70) 924Unfavorable of Trump 38% (440) 4% (4) 3% (45) 40% (454) 6% (64) 44Very Favorable of Trump 37% (90) 4% (22) 0% (5) 40% (208) 9% (44) 55Somewhat Favorable of Trump 36% (47) 4% (8) 3% (5) 4% (67) 6% (26) 409Somewhat Unfavorable of Trump 37% (84) 5% (2) 5% (33) 36% (82) 7% (7) 228Very Unfavorable of Trump 39% (357) 3% (29) 2% () 4% (372) 5% (47) 96Frequent TVWatcher 39% (642) 4% (63) 2% (203) 39% (640) 6% (98) 646Frequent Movie Watchers 44% (438) 3% (32) 5% (50) 3% (309) 6% (60) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
86
Morning ConsultTable HR6_6
Table HR6_6: Have you watched any of the following original TV shows or reboots?Arrested Development
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 220Gender: Male 5% (57) 4% (40) % (9) 58% (62) 2% (25) 062Gender: Female 4% (56) 2% (20) 5% (62) 67% (76) 2% (40) 39Age: 18-29 6% (77) 4% (22) 4% (67) 50% (247) 6% (76) 490Age: 30-44 9% (97) 3% (6) 3% (69) 52% (274) 3% (68) 524Age: 45-54 7% (67) 3% (2) 6% (23) 66% (267) 9% (37) 406Age: 55-64 % (37) % (2) 2% (5) 77% (266) 0% (35) 346Age: 65+ 8% (33) 2% (8) 4% (7) 75% (329) % (50) 436Generation Z: 18-21 % (22) 4% (8) 2% (24) 53% (07) 20% (40) 20Millennial: Age 22-37 7% (96) 4% (25) 6% (90) 50% (284) 3% (73) 568Generation X: Age 38-53 9% (6) 3% (7) 7% (43) 60% (367) % (66) 608Boomers: Age 54-72 0% (75) — (3) 3% (23) 77% (553) 9% (65) 79PID: Dem (no lean) 5% (7) 2% (8) 0% (80) 60% (462) 2% (9) 769PID: Ind (no lean) 5% (86) 3% (8) 8% (45) 64% (374) % (64) 586PID: Rep (no lean) 3% (09) 3% (24) 7% (56) 65% (546) 3% () 846PID/Gender: DemMen 3% (46) 3% (2) 2% (45) 56% (202) 6% (57) 362PID/Gender: DemWomen 7% (7) % (6) 9% (35) 64% (260) 8% (34) 407PID/Gender: Ind Men 7% (47) 4% () 0% (29) 62% (75) 7% (9) 28PID/Gender: Ind Women 3% (39) 2% (6) 5% (6) 65% (98) 5% (45) 305PID/Gender: Rep Men 5% (63) 4% (7) % (45) 58% (244) 2% (50) 49PID/Gender: Rep Women % (46) 2% (7) 3% () 7% (302) 4% (6) 427Ideo: Liberal (1-3) 8% (35) 3% (24) 3% (93) 55% (407) 0% (76) 735Ideo: Moderate (4) 8% (85) 3% (4) 9% (43) 6% (285) 9% (44) 470Ideo: Conservative (5-7) 9% (65) 2% (7) 5% (36) 73% (537) % (84) 740Educ: College 4% (2) 3% (47) 7% (04) 6% (925) 5% (227) 53Educ: Bachelors degree 6% (72) 2% (9) % (5) 65% (288) 5% (24) 444Educ: Post-grad 2% (29) % (4) % (27) 70% (70) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
87
Table HR6_6
Table HR6_6: Have you watched any of the following original TV shows or reboots?Arrested Development
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 220Income: Under 50k 4% (83) 3% (39) 7% (95) 6% (783) 4% (80) 280Income: 50k-100k 5% (93) 3% (6) 9% (55) 63% (389) % (66) 69Income: 100k+ 2% (37) 2% (6) 0% (3) 70% (20) 6% (9) 302Ethnicity: White 3% (228) 2% (38) 8% (4) 65% (8) % (98) 723Ethnicity: Hispanic 9% (67) 8% (26) 3% (46) 42% (46) 8% (64) 350Ethnicity: Afr. Am. 6% (45) 5% (4) 0% (27) 56% (52) 3% (36) 274Ethnicity: Other 9% (39) 4% (8) 7% (4) 55% (2) 5% (3) 204Relig: Protestant % (59) 3% (4) 6% (33) 70% (379) 0% (54) 539Relig: Roman Catholic 6% (59) 3% (2) 8% (30) 62% (235) % (4) 378Relig: Something Else 5% (34) % (2) 5% () 66% (46) 3% (28) 22Relig: Jewish 9% () 4% (2) 6% (3) 65% (38) 6% (4) 58Relig: Evangelical 2% (77) 3% (20) 6% (39) 63% (393) 6% (97) 626Relig: Non-Evang. Catholics 4% (79) 2% () 8% (47) 67% (377) 8% (45) 559Relig: All Christian 3% (56) 3% (3) 7% (85) 65% (77) 2% (42) 85Relig: All Non-Christian 5% (34) % (2) 5% () 66% (46) 3% (28) 22Community: Urban 6% (85) 3% (9) 2% (67) 59% (39) 0% (56) 546Community: Suburban 5% (47) 2% (23) 8% (83) 63% (63) % (3) 997Community: Rural 2% (80) 3% (8) 5% (32) 66% (432) 5% (97) 658Employ: Private Sector 8% (30) 2% (4) 2% (84) 60% (425) 8% (57) 70Employ: Government % (9) 6% () 5% (27) 58% (04) 9% (6) 77Employ: Self-Employed 7% (36) 4% (7) 0% (2) 60% (23) 8% (7) 203Employ: Homemaker 2% (6) % (2) 5% (7) 66% (83) 5% (9) 26Employ: Student 4% (4) 3% (3) 2% (2) 6% (64) 2% (22) 06Employ: Retired 8% (36) 2% (9) 2% () 76% (35) 2% (54) 460Employ: Unemployed 9% (35) 2% (4) 6% () 55% (99) 7% (3) 79Employ: Other 5% (37) 4% (9) 4% (0) 56% (34) 2% (49) 239Military HH: Yes 2% (43) 4% (6) 7% (25) 68% (256) 0% (36) 376Military HH: No 5% (269) 2% (44) 9% (56) 62% (27) 3% (229) 825
Continued on next page
88
Morning ConsultTable HR6_6
Table HR6_6: Have you watched any of the following original TV shows or reboots?Arrested Development
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 220RD/WT: Right Direction 0% (96) 4% (34) 8% (70) 64% (590) 4% (3) 922RD/WT: Wrong Track 7% (26) 2% (25) 9% () 62% (792) 0% (34) 279Trump Job Approve 2% (0) 3% (28) 7% (64) 66% (65) 3% (20) 937Trump Job Disapprove 7% (95) 2% (26) 0% (6) 6% (702) 9% (08) 47Trump Job Strongly Approve % (56) 3% (4) 6% (27) 69% (339) 2% (59) 494Trump Job Somewhat Approve 2% (55) 3% (4) 8% (36) 62% (277) 4% (6) 443Trump Job Somewhat Disapprove 6% (55) 4% (4) 0% (35) 59% (97) % (36) 336Trump Job Strongly Disapprove 7% (4) 2% (3) 0% (8) 62% (505) 9% (72) 8#1 Issue: Economy 5% (96) 2% () 9% (59) 64% (405) 0% (6) 632#1 Issue: Security 2% (36) 4% (3) 6% (7) 67% (204) % (34) 304#1 Issue: Health Care 5% (52) % (5) 7% (26) 62% (28) 5% (52) 354#1 Issue: Medicare / Social Security % (4) 3% () 5% (20) 65% (239) 5% (54) 366#1 Issue: Women’s Issues 7% (25) 5% (8) 6% (24) 50% (75) % (7) 49#1 Issue: Education 4% (23) 3% (5) 3% (2) 57% (93) 2% (20) 62#1 Issue: Energy 22% (24) 4% (5) 8% (9) 55% (59) % (2) 08#1 Issue: Other 2% (5) % (2) 5% (6) 7% (89) 2% (5) 272016 Vote: Hillary Clinton 7% (23) 2% (8) 2% (84) 59% (430) 0% (7) 7262016 Vote: Donald Trump 2% (90) 4% (26) 6% (42) 68% (500) % (8) 7402016 Vote: Someone else 8% (33) % (2) 0% (8) 6% (0) 9% (6) 792016 Vote: Didnt Vote 2% (66) 3% (4) 7% (36) 62% (34) 7% (93) 550Voted in 2014: Yes 5% (2) 3% (36) 8% (7) 64% (894) 0% (43) 40Voted in 2014: No 3% (0) 3% (24) 8% (65) 6% (489) 5% (22) 8002012 Vote: Barack Obama 7% (48) 2% (8) 9% (76) 63% (548) 0% (84) 8752012 Vote: Mitt Romney 2% (63) 2% () 6% (35) 7% (39) 9% (47) 5472012 Vote: Other % () 6% (6) 9% (8) 55% (5) 20% (8) 942012 Vote: Didn’t Vote 3% (9) 4% (25) 9% (62) 57% (389) 7% (5) 682
Continued on next page
National Tracking Poll #181011, October, 2018
89
Table HR6_6
Table HR6_6: Have you watched any of the following original TV shows or reboots?Arrested Development
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 4% (32) 3% (60) 8% (82) 63% (382) 2% (265) 2204-Region: Northeast 2% (46) 2% (9) 0% (4) 65% (257) 0% (40) 3944-Region: Midwest 6% (73) 3% (4) 7% (34) 63% (29) % (50) 4624-Region: South 3% (07) 3% (28) 8% (67) 6% (506) 4% (7) 8254-Region: West 6% (86) 2% (9) 8% (39) 63% (329) % (58) 520Favorable of Trump % (06) 4% (37) 7% (63) 66% (607) 2% (2) 924Unfavorable of Trump 7% (97) 2% (9) 9% (09) 62% (75) 9% (05) 44Very Favorable of Trump 2% (59) 4% (20) 5% (28) 67% (345) 2% (63) 55Somewhat Favorable of Trump % (46) 4% (7) 9% (35) 64% (262) 2% (49) 409Somewhat Unfavorable of Trump 6% (38) 3% (7) 7% (7) 65% (48) 8% (9) 228Very Unfavorable of Trump 7% (59) % (2) 0% (92) 62% (567) 9% (86) 96Frequent TVWatcher 6% (258) 3% (43) 0% (57) 62% (022) 0% (66) 646Frequent Movie Watchers 8% (77) 3% (26) % (08) 57% (564) 2% (5) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
90
Morning ConsultTable HR6_7
Table HR6_7: Have you watched any of the following original TV shows or reboots?Star Trek
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 220Gender: Male 35% (37) 5% (58) 25% (262) 27% (289) 8% (82) 062Gender: Female 37% (47) 4% (4) 4% (54) 39% (439) 8% (88) 39Age: 18-29 23% (4) 8% (39) 6% (76) 4% (99) 3% (62) 490Age: 30-44 28% (46) 4% (2) 23% (9) 37% (95) 8% (42) 524Age: 45-54 37% (52) 4% (7) 23% (93) 28% (4) 7% (30) 406Age: 55-64 47% (64) 2% (7) 2% (7) 24% (82) 6% (2) 346Age: 65+ 49% (23) 3% (4) 3% (56) 32% (39) 3% (4) 436Generation Z: 18-21 27% (54) 6% (2) 4% (29) 36% (73) 6% (33) 20Millennial: Age 22-37 23% (32) 7% (42) 8% (03) 42% (238) 9% (54) 568Generation X: Age 38-53 34% (209) 4% (22) 25% (50) 30% (84) 7% (42) 608Boomers: Age 54-72 5% (367) 3% (9) 7% (22) 25% (79) 4% (3) 79PID: Dem (no lean) 34% (263) 6% (43) 20% (5) 34% (260) 7% (52) 769PID: Ind (no lean) 35% (203) 4% (26) 20% (9) 34% (96) 7% (42) 586PID: Rep (no lean) 38% (323) 4% (30) 7% (46) 32% (272) 9% (75) 846PID/Gender: DemMen 29% (06) 6% (24) 27% (98) 28% (00) 9% (34) 362PID/Gender: DemWomen 39% (57) 5% (9) 3% (53) 39% (59) 4% (8) 407PID/Gender: Ind Men 38% (07) 5% (4) 25% (70) 28% (80) 4% () 28PID/Gender: Ind Women 32% (96) 4% (3) 6% (48) 38% (6) 0% (32) 305PID/Gender: Rep Men 38% (59) 5% (2) 22% (94) 26% (09) 9% (37) 49PID/Gender: Rep Women 38% (64) 2% (9) 2% (52) 38% (64) 9% (38) 427Ideo: Liberal (1-3) 33% (24) 7% (50) 23% (68) 30% (223) 7% (53) 735Ideo: Moderate (4) 37% (72) 5% (25) 20% (93) 32% (49) 6% (30) 470Ideo: Conservative (5-7) 39% (292) 3% (24) 7% (29) 34% (25) 6% (44) 740Educ: College 37% (563) 5% (69) 6% (246) 32% (485) 0% (50) 53Educ: Bachelors degree 29% (30) 5% (2) 24% (06) 38% (7) 4% (6) 444Educ: Post-grad 39% (95) 4% (9) 26% (64) 30% (73) 2% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
91
Table HR6_7
Table HR6_7: Have you watched any of the following original TV shows or reboots?Star Trek
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 220Income: Under 50k 38% (482) 5% (62) 6% (205) 33% (423) 8% (09) 280Income: 50k-100k 36% (220) 5% (28) 2% (3) 3% (94) 7% (46) 69Income: 100k+ 29% (87) 3% (9) 27% (80) 37% (2) 5% (5) 302Ethnicity: White 37% (636) 4% (64) 9% (322) 34% (585) 7% (6) 723Ethnicity: Hispanic 29% (0) 7% (26) 23% (79) 28% (99) 3% (45) 350Ethnicity: Afr. Am. 34% (92) 9% (24) 9% (53) 27% (73) 2% (32) 274Ethnicity: Other 29% (60) 5% () 20% (4) 34% (70) % (22) 204Relig: Protestant 42% (229) 4% (2) 7% (9) 32% (7) 5% (27) 539Relig: Roman Catholic 37% (38) 8% (32) 5% (57) 34% (27) 6% (23) 378Relig: Something Else 43% (95) 4% (9) 6% (35) 30% (66) 7% (6) 22Relig: Jewish 50% (29) % (0) 20% (2) 26% (5) 3% (2) 58Relig: Evangelical 37% (228) 6% (39) 7% (06) 3% (95) 9% (58) 626Relig: Non-Evang. Catholics 40% (222) 5% (26) 7% (93) 34% (9) 5% (28) 559Relig: All Christian 38% (450) 5% (65) 7% (98) 33% (386) 7% (86) 85Relig: All Non-Christian 43% (95) 4% (9) 6% (35) 30% (66) 7% (6) 22Community: Urban 3% (72) 8% (44) 9% (03) 33% (79) 9% (49) 546Community: Suburban 36% (358) 4% (35) 2% (206) 34% (337) 6% (60) 997Community: Rural 39% (259) 3% (20) 6% (07) 32% (22) 9% (60) 658Employ: Private Sector 32% (23) 6% (43) 23% (64) 33% (235) 5% (38) 70Employ: Government 29% (52) 7% (3) 24% (43) 3% (54) 9% (6) 77Employ: Self-Employed 38% (78) 4% (8) 8% (37) 32% (65) 7% (4) 203Employ: Homemaker 28% (35) 4% (5) 8% (23) 43% (54) 7% (9) 26Employ: Student 8% (9) 7% (8) 7% (8) 46% (49) 2% (3) 06Employ: Retired 45% (209) 3% (4) 5% (67) 32% (47) 5% (23) 460Employ: Unemployed 34% (62) 2% (4) 5% (28) 32% (58) 6% (28) 79Employ: Other 43% (04) % (3) 5% (37) 28% (67) 2% (28) 239Military HH: Yes 38% (42) 7% (28) 2% (77) 29% (09) 5% (20) 376Military HH: No 35% (646) 4% (7) 9% (338) 34% (620) 8% (50) 825
Continued on next page
92
Morning ConsultTable HR6_7
Table HR6_7: Have you watched any of the following original TV shows or reboots?Star Trek
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 220RD/WT: Right Direction 38% (350) 5% (45) 8% (65) 3% (283) 9% (79) 922RD/WT: Wrong Track 34% (438) 4% (54) 20% (25) 35% (445) 7% (90) 279Trump Job Approve 4% (380) 4% (36) 7% (62) 32% (30) 6% (58) 937Trump Job Disapprove 33% (377) 5% (62) 2% (244) 34% (386) 7% (77) 47Trump Job Strongly Approve 45% (222) 4% (20) 5% (77) 29% (43) 7% (32) 494Trump Job Somewhat Approve 36% (58) 4% (6) 9% (85) 36% (58) 6% (26) 443Trump Job Somewhat Disapprove 28% (93) 9% (3) 22% (73) 3% (05) 0% (34) 336Trump Job Strongly Disapprove 35% (285) 4% (3) 2% (72) 35% (28) 5% (43) 8#1 Issue: Economy 35% (220) 4% (28) 2% (34) 33% (207) 7% (43) 632#1 Issue: Security 43% (30) 3% (9) 2% (38) 36% (0) 6% (8) 304#1 Issue: Health Care 34% (9) 3% (0) 9% (69) 36% (28) 8% (28) 354#1 Issue: Medicare / Social Security 43% (56) 5% (7) 8% (67) 27% (98) 8% (27) 366#1 Issue: Women’s Issues 25% (37) % (7) 6% (24) 40% (59) 9% (3) 49#1 Issue: Education 28% (46) 6% (9) 20% (32) 35% (57) 2% (9) 62#1 Issue: Energy 39% (42) 6% (7) 8% (9) 27% (30) 0% () 08#1 Issue: Other 30% (38) % (2) 27% (34) 32% (40) 9% (2) 272016 Vote: Hillary Clinton 35% (253) 5% (38) 24% (7) 3% (226) 5% (38) 7262016 Vote: Donald Trump 40% (299) 4% (30) 7% (28) 33% (245) 5% (37) 7402016 Vote: Someone else 33% (59) 2% (4) 27% (49) 27% (48) 0% (9) 792016 Vote: Didnt Vote 32% (76) 5% (27) 2% (67) 37% (204) 4% (76) 550Voted in 2014: Yes 37% (522) 5% (64) 22% (306) 3% (428) 6% (8) 40Voted in 2014: No 33% (267) 4% (35) 4% (0) 38% (30) % (89) 8002012 Vote: Barack Obama 35% (307) 6% (49) 22% (9) 32% (279) 6% (49) 8752012 Vote: Mitt Romney 42% (23) 3% (7) 20% () 3% (68) 4% (20) 5472012 Vote: Other 39% (37) % () 22% (20) 28% (27) 0% (9) 942012 Vote: Didn’t Vote 3% (23) 5% (32) 4% (93) 37% (253) 3% (9) 682
Continued on next page
National Tracking Poll #181011, October, 2018
93
Table HR6_7
Table HR6_7: Have you watched any of the following original TV shows or reboots?Star Trek
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 36% (788) 4% (99) 9% (46) 33% (728) 8% (70) 2204-Region: Northeast 34% (34) 5% (20) 20% (79) 34% (33) 7% (28) 3944-Region: Midwest 34% (59) 4% (20) 8% (8) 39% (79) 5% (22) 4624-Region: South 37% (305) 4% (33) 9% (55) 3% (258) 9% (73) 8254-Region: West 36% (89) 5% (26) 9% (00) 30% (57) 9% (47) 520Favorable of Trump 39% (358) 5% (42) 8% (64) 32% (295) 7% (65) 924Unfavorable of Trump 35% (397) 5% (55) 2% (237) 34% (394) 5% (6) 44Very Favorable of Trump 44% (225) 4% (2) 5% (76) 32% (64) 5% (28) 55Somewhat Favorable of Trump 32% (33) 5% (2) 2% (88) 32% (3) 9% (37) 409Somewhat Unfavorable of Trump 36% (82) 9% (2) 9% (43) 3% (7) 5% () 228Very Unfavorable of Trump 34% (35) 4% (34) 2% (94) 35% (323) 5% (50) 96Frequent TVWatcher 37% (607) 5% (78) 20% (325) 33% (536) 6% (00) 646Frequent Movie Watchers 39% (384) 5% (49) 22% (27) 28% (275) 7% (65) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
94
Morning ConsultTable HR6_8
Table HR6_8: Have you watched any of the following original TV shows or reboots?Gilmore Girls
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 220Gender: Male 5% (6) 5% (5) 7% (77) 62% (654) % (9) 062Gender: Female 27% (3) 2% (8) 0% (8) 53% (60) 8% (9) 39Age: 18-29 23% (5) 6% (3) 5% (7) 43% (208) 3% (65) 490Age: 30-44 25% (33) 3% (7) % (59) 5% (265) 0% (50) 524Age: 45-54 20% (83) 4% (4) 6% (26) 60% (242) 0% (40) 406Age: 55-64 7% (59) — () 6% (9) 69% (237) 8% (29) 346Age: 65+ 9% (82) % (6) 5% (20) 69% (303) 6% (26) 436Generation Z: 18-21 8% (36) 8% (6) 4% (29) 42% (85) 8% (36) 20Millennial: Age 22-37 27% (54) 4% (23) 4% (78) 45% (257) 0% (57) 568Generation X: Age 38-53 23% (37) 4% (23) 8% (48) 57% (344) 9% (57) 608Boomers: Age 54-72 8% (29) — (3) 5% (39) 70% (503) 6% (45) 79PID: Dem (no lean) 20% (52) 4% (29) 9% (72) 58% (448) 9% (69) 769PID: Ind (no lean) 20% (4) 3% (7) 9% (54) 59% (347) 9% (53) 586PID: Rep (no lean) 24% (206) 3% (23) 8% (69) 54% (460) 0% (87) 846PID/Gender: DemMen 0% (38) 6% (23) 7% (25) 63% (227) 3% (49) 362PID/Gender: DemWomen 28% (4) % (6) % (46) 54% (22) 5% (20) 407PID/Gender: Ind Men 3% (38) 3% (9) 7% (9) 70% (96) 7% (20) 28PID/Gender: Ind Women 25% (77) 3% (8) 2% (35) 50% (5) % (33) 305PID/Gender: Rep Men 20% (85) 5% (9) 8% (33) 55% (23) 2% (50) 49PID/Gender: Rep Women 28% (2) % (4) 8% (36) 54% (229) 9% (37) 427Ideo: Liberal (1-3) 20% (47) 5% (37) 3% (99) 52% (382) 0% (70) 735Ideo: Moderate (4) 24% (3) 3% (3) 7% (34) 56% (265) 0% (45) 470Ideo: Conservative (5-7) 9% (43) 2% (8) 7% (50) 64% (473) 7% (55) 740Educ: College 22% (334) 3% (52) 9% (30) 54% (820) 2% (77) 53Educ: Bachelors degree 9% (85) 3% (2) 0% (46) 64% (284) 4% (7) 444Educ: Post-grad 22% (53) 2% (6) 8% (9) 62% (5) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
95
Table HR6_8
Table HR6_8: Have you watched any of the following original TV shows or reboots?Gilmore Girls
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 220Income: Under 50k 22% (283) 3% (42) 9% (3) 55% (707) % (35) 280Income: 50k-100k 2% (32) 4% (24) 9% (55) 57% (356) 9% (53) 69Income: 100k+ 9% (58) % (3) 9% (27) 64% (93) 7% (2) 302Ethnicity: White 22% (376) 2% (39) 9% (49) 59% (05) 8% (43) 723Ethnicity: Hispanic 9% (65) 7% (25) 3% (44) 49% (70) 3% (45) 350Ethnicity: Afr. Am. 7% (48) 7% (20) 9% (24) 50% (38) 6% (44) 274Ethnicity: Other 24% (48) 5% (0) 0% (2) 50% (03) % (23) 204Relig: Protestant 20% (09) 2% (0) 7% (38) 64% (347) 7% (35) 539Relig: Roman Catholic 20% (76) 4% (4) 0% (37) 57% (26) 9% (35) 378Relig: Something Else 28% (6) 2% (5) 0% (22) 53% (6) 8% (7) 22Relig: Jewish 27% (6) 8% (5) 6% (3) 58% (34) 2% () 58Relig: Evangelical 22% (35) 4% (23) 9% (55) 55% (34) % (72) 626Relig: Non-Evang. Catholics 2% (7) 2% (0) 8% (44) 63% (35) 7% (37) 559Relig: All Christian 2% (252) 3% (34) 8% (99) 58% (692) 9% (09) 85Relig: All Non-Christian 28% (6) 2% (5) 0% (22) 53% (6) 8% (7) 22Community: Urban 2% (4) 5% (26) 9% (50) 56% (308) 9% (47) 546Community: Suburban 2% (23) 3% (28) 0% (95) 57% (57) 9% (89) 997Community: Rural 22% (45) 2% (5) 8% (50) 57% (376) % (73) 658Employ: Private Sector 22% (57) 4% (27) 0% (72) 58% (409) 6% (46) 70Employ: Government 9% (34) 6% () 5% (27) 50% (89) 9% (6) 77Employ: Self-Employed 23% (46) 4% (7) 9% (9) 53% (08) % (22) 203Employ: Homemaker 30% (37) 3% (4) 4% (8) 4% (52) 2% (5) 26Employ: Student 8% (9) 7% (7) % (2) 48% (5) 7% (8) 06Employ: Retired 7% (77) 2% (7) 2% () 7% (327) 8% (38) 460Employ: Unemployed 20% (37) — (0) 9% (6) 56% (0) 4% (26) 79Employ: Other 27% (64) 3% (6) 9% (2) 49% (8) 2% (29) 239Military HH: Yes 8% (69) 6% (23) 6% (23) 64% (239) 6% (2) 376Military HH: No 22% (403) 3% (46) 9% (7) 56% (06) 0% (88) 825
Continued on next page
96
Morning ConsultTable HR6_8
Table HR6_8: Have you watched any of the following original TV shows or reboots?Gilmore Girls
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 220RD/WT: Right Direction 9% (73) 4% (37) 8% (74) 58% (537) % (0) 922RD/WT: Wrong Track 23% (299) 3% (32) 9% (2) 56% (78) 8% (08) 279Trump Job Approve 22% (205) 3% (30) 6% (55) 60% (566) 9% (82) 937Trump Job Disapprove 22% (248) 3% (40) % (22) 56% (645) 8% (92) 47Trump Job Strongly Approve 23% (4) 3% (5) 4% (9) 6% (30) 9% (45) 494Trump Job Somewhat Approve 20% (90) 3% (5) 8% (36) 60% (265) 8% (37) 443Trump Job Somewhat Disapprove 24% (79) 6% (22) 3% (45) 48% (62) 8% (28) 336Trump Job Strongly Disapprove 2% (69) 2% (8) 0% (77) 60% (483) 8% (64) 8#1 Issue: Economy 22% (40) 3% (8) 9% (54) 57% (36) 9% (59) 632#1 Issue: Security 20% (6) 2% (6) 5% (5) 64% (96) 8% (25) 304#1 Issue: Health Care 22% (79) 3% (0) 2% (44) 53% (89) 9% (32) 354#1 Issue: Medicare / Social Security 8% (66) 3% (2) 7% (25) 62% (226) 0% (37) 366#1 Issue: Women’s Issues 25% (37) 9% (4) 3% (9) 47% (7) 6% (8) 49#1 Issue: Education 20% (32) 2% (4) 3% (2) 53% (85) 2% (20) 62#1 Issue: Energy 25% (26) 5% (5) 8% (9) 54% (58) 9% (0) 08#1 Issue: Other 24% (30) % () 6% (8) 55% (69) 4% (8) 272016 Vote: Hillary Clinton 2% (5) 3% (9) % (82) 57% (43) 8% (60) 7262016 Vote: Donald Trump 2% (58) 3% (25) 5% (39) 62% (462) 8% (56) 7402016 Vote: Someone else 22% (39) % (2) 8% (5) 60% (07) 9% (6) 792016 Vote: Didnt Vote 22% (24) 4% (22) % (59) 49% (27) 3% (74) 550Voted in 2014: Yes 2% (295) 3% (36) 9% (9) 60% (843) 8% (08) 40Voted in 2014: No 22% (77) 4% (33) 9% (75) 52% (43) 3% (02) 8002012 Vote: Barack Obama 20% (78) 3% (24) 9% (76) 60% (52) 9% (77) 8752012 Vote: Mitt Romney 2% (7) 2% (2) 8% (4) 63% (348) 5% (29) 5472012 Vote: Other 7% (6) 2% (2) 6% (6) 6% (57) 3% (3) 942012 Vote: Didn’t Vote 24% (62) 5% (3) % (72) 48% (326) 3% (9) 682
Continued on next page
National Tracking Poll #181011, October, 2018
97
Table HR6_8
Table HR6_8: Have you watched any of the following original TV shows or reboots?Gilmore Girls
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (472) 3% (69) 9% (95) 57% (255) 0% (209) 2204-Region: Northeast 22% (88) 4% (5) 9% (34) 58% (226) 8% (3) 3944-Region: Midwest 2% (99) 2% (0) 9% (43) 59% (275) 8% (36) 4624-Region: South 23% (93) 4% (30) 9% (77) 53% (435) % (89) 8254-Region: West 8% (93) 3% (4) 8% (4) 6% (39) 0% (54) 520Favorable of Trump 22% (200) 4% (39) 6% (56) 59% (549) 9% (80) 924Unfavorable of Trump 22% (253) 2% (28) % (22) 58% (658) 7% (82) 44Very Favorable of Trump 23% (6) 4% (22) 3% (8) 6% (32) 9% (46) 55Somewhat Favorable of Trump 2% (84) 4% (7) 9% (38) 58% (237) 8% (34) 409Somewhat Unfavorable of Trump 26% (59) 5% () 2% (28) 50% (5) 7% (5) 228Very Unfavorable of Trump 2% (94) 2% (7) 0% (94) 59% (543) 7% (67) 96Frequent TVWatcher 24% (389) 3% (49) 9% (56) 57% (93) 7% (2) 646Frequent Movie Watchers 27% (263) 3% (28) 0% (95) 53% (52) 8% (82) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
98
Morning ConsultTable HR6_9
Table HR6_9: Have you watched any of the following original TV shows or reboots?Will & Grace
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 220Gender: Male 25% (262) 5% (53) 2% (23) 49% (58) 0% (06) 062Gender: Female 37% (424) 3% (37) 5% (66) 38% (429) 7% (83) 39Age: 18-29 9% (95) 9% (43) 3% (63) 45% (223) 3% (66) 490Age: 30-44 40% (209) 2% (3) 5% (8) 32% (70) 0% (50) 524Age: 45-54 34% (40) 3% (3) 3% (5) 43% (73) 7% (28) 406Age: 55-64 35% (22) 2% (8) 3% (45) 42% (44) 8% (27) 346Age: 65+ 27% (9) 3% (3) % (50) 54% (237) 4% (8) 436Generation Z: 18-21 2% (23) 8% (7) 9% (8) 5% (02) 20% (4) 20Millennial: Age 22-37 32% (85) 6% (33) 5% (85) 37% (23) 9% (53) 568Generation X: Age 38-53 36% (22) 3% (20) 5% (88) 39% (235) 7% (43) 608Boomers: Age 54-72 34% (242) 2% (8) 2% (87) 46% (33) 6% (4) 79PID: Dem (no lean) 3% (236) 5% (37) 5% (9) 4% (33) 8% (64) 769PID: Ind (no lean) 30% (77) 3% (20) 5% (89) 43% (254) 8% (46) 586PID: Rep (no lean) 32% (272) 4% (33) 0% (8) 45% (380) 9% (79) 846PID/Gender: DemMen 2% (76) 4% (6) 5% (53) 47% (69) 4% (49) 362PID/Gender: DemWomen 39% (59) 5% (22) 6% (66) 36% (45) 4% (5) 407PID/Gender: Ind Men 27% (76) 5% (4) 2% (34) 5% (44) 5% (4) 28PID/Gender: Ind Women 33% (02) 2% (6) 8% (55) 36% (0) 0% (32) 305PID/Gender: Rep Men 26% (0) 6% (24) 9% (36) 49% (206) 0% (43) 49PID/Gender: Rep Women 38% (63) 2% (9) 0% (45) 4% (75) 8% (36) 427Ideo: Liberal (1-3) 29% (20) 6% (45) 7% (24) 39% (290) 9% (65) 735Ideo: Moderate (4) 33% (57) 5% (25) 6% (75) 40% (86) 6% (27) 470Ideo: Conservative (5-7) 3% (226) 2% (8) 9% (63) 52% (382) 7% (5) 740Educ: College 32% (488) 4% (63) 3% (94) 40% (603) % (66) 53Educ: Bachelors degree 28% (26) 4% (20) 4% (64) 50% (220) 3% (5) 444Educ: Post-grad 30% (72) 3% (8) 3% (32) 5% (23) 3% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
99
Table HR6_9
Table HR6_9: Have you watched any of the following original TV shows or reboots?Will & Grace
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 220Income: Under 50k 32% (409) 4% (56) 2% (5) 4% (528) % (36) 280Income: 50k-100k 30% (83) 4% (28) 5% (93) 44% (272) 7% (44) 69Income: 100k+ 3% (94) 2% (7) 5% (45) 49% (47) 3% (9) 302Ethnicity: White 32% (557) 4% (62) 3% (220) 44% (75) 8% (33) 723Ethnicity: Hispanic 23% (80) 8% (27) 5% (52) 39% (37) 5% (53) 350Ethnicity: Afr. Am. 29% (79) 4% (2) 6% (43) 4% (2) 0% (28) 274Ethnicity: Other 24% (50) 8% (6) 3% (26) 4% (85) 4% (28) 204Relig: Protestant 32% (72) 3% (8) 2% (67) 47% (254) 5% (28) 539Relig: Roman Catholic 3% (6) 3% (0) 7% (65) 4% (56) 8% (3) 378Relig: Something Else 43% (95) % (2) 0% (22) 4% (92) 5% (0) 22Relig: Jewish 27% (6) 4% (8) 5% (9) 35% (20) 9% (6) 58Relig: Evangelical 3% (93) 6% (35) 0% (64) 43% (270) 0% (64) 626Relig: Non-Evang. Catholics 32% (8) 2% (3) 7% (94) 43% (24) 5% (3) 559Relig: All Christian 32% (374) 4% (48) 3% (58) 43% (50) 8% (95) 85Relig: All Non-Christian 43% (95) % (2) 0% (22) 4% (92) 5% (0) 22Community: Urban 27% (48) 7% (38) 5% (83) 44% (240) 7% (37) 546Community: Suburban 3% (309) 4% (35) 5% (45) 43% (43) 8% (76) 997Community: Rural 35% (229) 3% (7) 9% (6) 42% (276) % (76) 658Employ: Private Sector 33% (233) 5% (38) 5% (05) 40% (287) 7% (46) 70Employ: Government 27% (48) 6% () 5% (26) 46% (82) 6% () 77Employ: Self-Employed 28% (57) 3% (7) 8% (36) 44% (89) 7% (5) 203Employ: Homemaker 37% (47) 2% (3) 7% (2) 36% (45) 8% (0) 26Employ: Student 2% (3) 2% (3) 7% (7) 62% (66) 7% (8) 06Employ: Retired 29% (35) 3% (3) 0% (47) 5% (233) 7% (32) 460Employ: Unemployed 40% (7) % (2) 0% (9) 35% (62) 4% (25) 79Employ: Other 34% (82) 6% (4) 2% (28) 35% (83) 3% (32) 239Military HH: Yes 28% (04) 4% (5) % (43) 5% (92) 6% (2) 376Military HH: No 32% (58) 4% (75) 3% (246) 4% (755) 9% (68) 825
Continued on next page
100
Morning ConsultTable HR6_9
Table HR6_9: Have you watched any of the following original TV shows or reboots?Will & Grace
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 220RD/WT: Right Direction 28% (258) 5% (43) 2% (2) 45% (43) 0% (96) 922RD/WT: Wrong Track 33% (427) 4% (47) 4% (78) 42% (534) 7% (93) 279Trump Job Approve 3% (288) 5% (46) 9% (8) 47% (445) 8% (77) 937Trump Job Disapprove 32% (364) 4% (44) 7% (89) 4% (466) 7% (83) 47Trump Job Strongly Approve 29% (45) 6% (29) 8% (39) 48% (238) 9% (44) 494Trump Job Somewhat Approve 32% (43) 4% (7) 0% (42) 47% (207) 8% (34) 443Trump Job Somewhat Disapprove 33% (0) 4% (4) 7% (57) 38% (28) 8% (27) 336Trump Job Strongly Disapprove 3% (254) 4% (30) 6% (32) 42% (339) 7% (56) 8#1 Issue: Economy 3% (99) 3% (20) 2% (78) 46% (289) 7% (46) 632#1 Issue: Security 29% (90) 5% (5) 8% (24) 5% (56) 6% (20) 304#1 Issue: Health Care 32% (4) 4% (5) 6% (58) 36% (27) % (39) 354#1 Issue: Medicare / Social Security 34% (23) 3% (3) 4% (49) 40% (45) 0% (35) 366#1 Issue: Women’s Issues 28% (42) 4% (6) 7% (25) 42% (63) 9% (3) 49#1 Issue: Education 30% (48) 5% (9) 5% (25) 40% (64) 0% (6) 62#1 Issue: Energy 3% (33) 8% (8) 3% (4) 39% (42) 0% () 08#1 Issue: Other 28% (36) 3% (4) 2% (6) 48% (6) 8% (0) 272016 Vote: Hillary Clinton 34% (249) 5% (33) 8% (3) 36% (262) 7% (5) 7262016 Vote: Donald Trump 3% (226) 4% (27) % (78) 49% (364) 6% (45) 7402016 Vote: Someone else 27% (49) % () 2% (22) 5% (92) 9% (6) 792016 Vote: Didnt Vote 29% (62) 5% (29) % (58) 4% (225) 4% (77) 550Voted in 2014: Yes 32% (447) 4% (57) 4% (97) 43% (609) 6% (9) 40Voted in 2014: No 30% (238) 4% (33) 2% (92) 42% (338) 2% (99) 8002012 Vote: Barack Obama 34% (30) 4% (38) 6% (4) 39% (340) 6% (55) 8752012 Vote: Mitt Romney 3% (69) 3% (5) 0% (54) 52% (283) 5% (26) 5472012 Vote: Other 33% (3) % () 3% (2) 47% (45) 6% (6) 942012 Vote: Didn’t Vote 27% (84) 5% (37) 2% (8) 4% (278) 5% (02) 682
Continued on next page
National Tracking Poll #181011, October, 2018
101
Table HR6_9
Table HR6_9: Have you watched any of the following original TV shows or reboots?Will & Grace
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 3% (685) 4% (90) 3% (289) 43% (947) 9% (89) 2204-Region: Northeast 26% (0) 5% (20) 6% (62) 46% (82) 7% (29) 3944-Region: Midwest 36% (66) 5% (2) 2% (56) 42% (93) 6% (26) 4624-Region: South 34% (278) 3% (27) 4% (2) 40% (333) 9% (74) 8254-Region: West 27% (40) 4% (22) % (59) 46% (240) % (59) 520Favorable of Trump 30% (276) 5% (42) 9% (88) 48% (445) 8% (73) 924Unfavorable of Trump 33% (377) 4% (46) 6% (80) 40% (463) 7% (79) 44Very Favorable of Trump 3% (60) 5% (24) 7% (38) 49% (250) 8% (42) 55Somewhat Favorable of Trump 28% (6) 4% (8) 2% (50) 47% (94) 8% (32) 409Somewhat Unfavorable of Trump 39% (88) 4% (9) 7% (38) 33% (75) 8% (8) 228Very Unfavorable of Trump 32% (289) 4% (37) 5% (42) 42% (388) 7% (60) 96Frequent TVWatcher 34% (556) 4% (63) 5% (246) 4% (676) 6% (05) 646Frequent Movie Watchers 36% (360) 4% (40) 4% (34) 38% (375) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
102
Morning ConsultTable HR6_10
Table HR6_10: Have you watched any of the following original TV shows or reboots?Hawaii Five-0
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 220Gender: Male 32% (344) % (8) 3% (43) 32% (343) % (4) 062Gender: Female 36% (407) 5% (60) 7% (9) 35% (393) 8% (87) 39Age: 18-29 6% (8) 2% (57) 8% (4) 47% (229) 7% (82) 490Age: 30-44 2% (09) 0% (52) 2% (64) 44% (233) 2% (65) 524Age: 45-54 40% (63) 8% (3) 5% (6) 30% (23) 7% (28) 406Age: 55-64 47% (63) 5% (9) 22% (76) 20% (70) 5% (9) 346Age: 65+ 54% (235) 4% (9) 2% (94) 9% (8) 2% (8) 436Generation Z: 18-21 2% (4) 2% (25) 9% (7) 37% (75) 2% (42) 20Millennial: Age 22-37 4% (79) % (6) 9% (5) 52% (293) 5% (84) 568Generation X: Age 38-53 35% (26) 8% (49) 5% (94) 34% (206) 7% (43) 608Boomers: Age 54-72 50% (362) 5% (37) 22% (55) 9% (39) 4% (26) 79PID: Dem (no lean) 33% (250) 9% (67) 6% (23) 34% (263) 9% (66) 769PID: Ind (no lean) 34% (202) 5% (30) 6% (92) 36% (2) 9% (5) 586PID: Rep (no lean) 35% (300) 9% (80) 4% (20) 3% (262) 0% (84) 846PID/Gender: DemMen 30% (08) 0% (36) 4% (49) 33% (9) 4% (50) 362PID/Gender: DemWomen 35% (42) 8% (3) 8% (73) 35% (43) 4% (6) 407PID/Gender: Ind Men 33% (92) 8% (22) 3% (37) 39% (09) 7% (2) 28PID/Gender: Ind Women 36% (0) 3% (8) 8% (55) 34% (02) 0% (30) 305PID/Gender: Rep Men 35% (45) 4% (60) 4% (57) 27% (4) 0% (43) 49PID/Gender: Rep Women 36% (55) 5% (20) 5% (63) 35% (48) 0% (4) 427Ideo: Liberal (1-3) 30% (220) 9% (66) 5% (08) 36% (267) 0% (74) 735Ideo: Moderate (4) 39% (82) 6% (29) 8% (83) 30% (43) 7% (33) 470Ideo: Conservative (5-7) 38% (280) 9% (64) 6% (2) 30% (222) 7% (53) 740Educ: College 33% (498) 8% (7) 5% (230) 33% (497) % (7) 53Educ: Bachelors degree 35% (56) 9% (40) 4% (64) 37% (65) 4% (9) 444Educ: Post-grad 40% (98) 9% (2) 7% (4) 30% (74) 4% (0) 244
Continued on next page
National Tracking Poll #181011, October, 2018
103
Table HR6_10
Table HR6_10: Have you watched any of the following original TV shows or reboots?Hawaii Five-0
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 220Income: Under 50k 35% (444) 8% (03) 4% (85) 33% (42) 0% (28) 280Income: 50k-100k 3% (92) 8% (50) 8% (09) 34% (23) 9% (56) 69Income: 100k+ 39% (6) 8% (26) 4% (4) 34% (02) 5% (7) 302Ethnicity: White 36% (64) 7% (22) 6% (268) 34% (58) 8% (38) 723Ethnicity: Hispanic 30% (06) 2% (42) 8% (29) 3% (09) 8% (64) 350Ethnicity: Afr. Am. 32% (87) 2% (32) 6% (45) 27% (75) 3% (35) 274Ethnicity: Other 25% (50) % (23) % (22) 39% (80) 4% (28) 204Relig: Protestant 46% (246) 7% (39) 8% (99) 24% (30) 5% (25) 539Relig: Roman Catholic 35% (32) 6% (23) 5% (55) 36% (34) 9% (33) 378Relig: Something Else 37% (82) 8% (7) 0% (22) 40% (89) 5% (2) 22Relig: Jewish 37% (22) 7% (4) 20% () 33% (9) 3% (2) 58Relig: Evangelical 4% (260) 8% (48) 7% (04) 24% (52) 0% (62) 626Relig: Non-Evang. Catholics 40% (223) 7% (4) 6% (9) 3% (75) 5% (30) 559Relig: All Christian 4% (483) 7% (89) 6% (95) 28% (326) 8% (92) 85Relig: All Non-Christian 37% (82) 8% (7) 0% (22) 40% (89) 5% (2) 22Community: Urban 29% (6) 9% (50) 4% (78) 36% (95) % (62) 546Community: Suburban 36% (355) 7% (72) 6% (55) 34% (338) 8% (77) 997Community: Rural 36% (236) 8% (55) 6% (03) 3% (203) 9% (62) 658Employ: Private Sector 28% (96) % (75) 6% (3) 39% (275) 7% (5) 70Employ: Government 36% (63) 7% (3) 2% (22) 34% (59) % (20) 77Employ: Self-Employed 40% (8) 6% (2) 3% (26) 35% (7) 7% (4) 203Employ: Homemaker 9% (24) 4% (5) 9% (23) 45% (56) 4% (8) 26Employ: Student 6% (7) 7% (8) 2% (2) 46% (49) 9% (20) 06Employ: Retired 50% (228) 4% (8) 20% (92) 23% (06) 4% (6) 460Employ: Unemployed 32% (58) 5% (9) 2% (22) 34% (60) 7% (30) 79Employ: Other 35% (84) 2% (28) 5% (35) 25% (60) 3% (32) 239Military HH: Yes 39% (47) 7% (25) 2% (79) 29% (08) 4% (6) 376Military HH: No 33% (604) 8% (53) 4% (255) 34% (628) 0% (85) 825
Continued on next page
104
Morning ConsultTable HR6_10
Table HR6_10: Have you watched any of the following original TV shows or reboots?Hawaii Five-0
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 220RD/WT: Right Direction 35% (32) 9% (79) 6% (5) 3% (283) 0% (90) 922RD/WT: Wrong Track 34% (43) 8% (99) 4% (84) 35% (453) 9% () 279Trump Job Approve 37% (350) 9% (80) 6% (5) 30% (28) 8% (76) 937Trump Job Disapprove 33% (38) 8% (90) 5% (70) 36% (42) 8% (95) 47Trump Job Strongly Approve 40% (200) 0% (48) 4% (70) 28% (40) 7% (36) 494Trump Job Somewhat Approve 34% (50) 7% (32) 8% (8) 32% (40) 9% (40) 443Trump Job Somewhat Disapprove 29% (98) 8% (26) 7% (56) 36% (22) 0% (35) 336Trump Job Strongly Disapprove 35% (283) 8% (63) 4% (4) 36% (290) 7% (60) 8#1 Issue: Economy 35% (29) 9% (57) 4% (86) 34% (26) 9% (55) 632#1 Issue: Security 35% (06) % (33) 7% (53) 30% (93) 7% (20) 304#1 Issue: Health Care 30% (07) 5% (8) 7% (59) 38% (36) 0% (34) 354#1 Issue: Medicare / Social Security 47% (74) 6% (23) 2% (77) 7% (62) 8% (30) 366#1 Issue: Women’s Issues 27% (4) 8% (2) 0% (5) 46% (69) 9% (3) 49#1 Issue: Education 23% (37) % (7) % (8) 4% (66) 5% (24) 62#1 Issue: Energy 29% (3) 9% (0) 9% (0) 4% (44) 3% (4) 08#1 Issue: Other 30% (38) 6% (7) 5% (9) 40% (50) 0% (3) 272016 Vote: Hillary Clinton 38% (276) 7% (48) 7% (2) 3% (225) 8% (56) 7262016 Vote: Donald Trump 37% (276) 9% (66) 8% (35) 29% (26) 6% (47) 7402016 Vote: Someone else 33% (59) 9% (6) 0% (8) 39% (70) 9% (6) 792016 Vote: Didnt Vote 26% (4) 8% (46) % (6) 40% (220) 5% (82) 550Voted in 2014: Yes 38% (53) 8% (08) 7% (240) 3% (428) 7% (94) 40Voted in 2014: No 28% (22) 9% (69) 2% (95) 38% (308) 3% (07) 8002012 Vote: Barack Obama 37% (322) 9% (76) 7% (49) 3% (27) 7% (57) 8752012 Vote: Mitt Romney 40% (22) 7% (4) 7% (92) 3% (68) 5% (26) 5472012 Vote: Other 43% (4) 5% (5) 3% (2) 29% (27) 0% (0) 942012 Vote: Didn’t Vote 25% (68) 8% (56) 2% (8) 39% (268) 6% (08) 682
Continued on next page
National Tracking Poll #181011, October, 2018
105
Table HR6_10
Table HR6_10: Have you watched any of the following original TV shows or reboots?Hawaii Five-0
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 34% (752) 8% (78) 5% (335) 33% (736) 9% (20) 2204-Region: Northeast 34% (33) 6% (23) 6% (62) 38% (48) 7% (29) 3944-Region: Midwest 35% (60) 7% (32) 6% (72) 35% (64) 7% (34) 4624-Region: South 35% (292) 9% (74) 5% (20) 32% (263) 9% (76) 8254-Region: West 32% (68) 9% (49) 6% (8) 3% (60) 2% (62) 520Favorable of Trump 37% (34) 8% (77) 6% (48) 30% (28) 8% (77) 924Unfavorable of Trump 34% (387) 8% (94) 5% (72) 36% (408) 7% (83) 44Very Favorable of Trump 42% (26) 8% (43) 5% (75) 29% (49) 6% (32) 55Somewhat Favorable of Trump 3% (26) 8% (34) 8% (73) 32% (32) % (45) 409Somewhat Unfavorable of Trump 35% (8) 8% (9) 8% (4) 32% (72) 6% (5) 228Very Unfavorable of Trump 33% (306) 8% (75) 4% (3) 37% (336) 7% (68) 96Frequent TVWatcher 35% (57) 8% (36) 6% (267) 33% (549) 7% (22) 646Frequent Movie Watchers 34% (34) 8% (83) 6% (56) 32% (39) 9% (9) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
106
Morning ConsultTable HR6_11
Table HR6_11: Have you watched any of the following original TV shows or reboots?Twin Peaks
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 220Gender: Male 3% (36) 4% (39) 6% (64) 64% (677) 4% (46) 062Gender: Female 7% (94) 2% (24) 3% (35) 66% (748) 2% (38) 39Age: 18-29 5% (25) 7% (32) 7% (34) 63% (306) 9% (93) 490Age: 30-44 6% (85) 3% (3) 6% (30) 59% (3) 6% (84) 524Age: 45-54 9% (76) 3% (0) 3% (2) 63% (257) 2% (49) 406Age: 55-64 2% (73) % (3) 3% (0) 67% (23) 9% (29) 346Age: 65+ 6% (7) % (4) 3% (2) 73% (320) 7% (29) 436Generation Z: 18-21 5% (0) 6% (3) 6% (2) 59% (8) 24% (49) 20Millennial: Age 22-37 9% (53) 5% (26) 7% (38) 64% (365) 5% (86) 568Generation X: Age 38-53 9% (5) 3% (7) 4% (26) 60% (366) 4% (84) 608Boomers: Age 54-72 9% (37) % (7) 3% (20) 70% (503) 7% (5) 79PID: Dem (no lean) 6% (20) 3% (22) 6% (50) 64% (488) 2% (89) 769PID: Ind (no lean) 6% (94) 2% (2) 4% (2) 64% (377) 4% (82) 586PID: Rep (no lean) 4% (7) 3% (28) 3% (28) 66% (560) 3% (3) 846PID/Gender: DemMen 4% (52) 3% () 8% (29) 58% (22) 6% (58) 362PID/Gender: DemWomen 7% (68) 3% () 5% (20) 68% (277) 8% (3) 407PID/Gender: Ind Men 3% (38) 2% (5) 4% (2) 70% (95) % (30) 28PID/Gender: Ind Women 8% (56) 2% (7) 3% (9) 60% (82) 7% (52) 305PID/Gender: Rep Men % (46) 5% (22) 5% (22) 65% (270) 4% (58) 49PID/Gender: Rep Women 6% (70) % (6) % (6) 68% (289) 3% (55) 427Ideo: Liberal (1-3) 8% (30) 5% (37) 7% (53) 58% (425) 2% (90) 735Ideo: Moderate (4) 5% (68) 3% (2) 6% (28) 67% (33) 0% (49) 470Ideo: Conservative (5-7) 5% (07) 2% (2) 2% (3) 7% (525) % (82) 740Educ: College 4% (25) 3% (42) 4% (66) 63% (949) 6% (24) 53Educ: Bachelors degree 5% (68) 3% (4) 4% (9) 7% (35) 6% (28) 444Educ: Post-grad 9% (46) 3% (7) 6% (4) 66% (6) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
107
Table HR6_11
Table HR6_11: Have you watched any of the following original TV shows or reboots?Twin Peaks
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 220Income: Under 50k 5% (94) 3% (45) 5% (58) 62% (795) 5% (88) 280Income: 50k-100k 5% (95) 2% (4) 4% (24) 68% (48) % (68) 69Income: 100k+ 4% (42) % (4) 5% (6) 70% (22) 9% (28) 302Ethnicity: White 6% (269) 3% (48) 4% (62) 66% (42) 2% (20) 723Ethnicity: Hispanic 5% (5) 5% (7) 6% (22) 53% (87) 2% (73) 350Ethnicity: Afr. Am. 2% (33) 4% (2) 9% (24) 56% (54) 9% (5) 274Ethnicity: Other 4% (28) % (3) 6% (3) 63% (28) 6% (32) 204Relig: Protestant 7% (9) 2% () 3% (7) 69% (37) 9% (48) 539Relig: Roman Catholic 4% (54) 2% (7) 4% (3) 68% (257) 2% (46) 378Relig: Something Else 3% (28) 2% (4) 2% (5) 70% (54) 4% (30) 22Relig: Jewish 30% (7) 5% (3) 6% (4) 55% (32) 4% (2) 58Relig: Evangelical 4% (86) 4% (22) 5% (28) 64% (399) 4% (90) 626Relig: Non-Evang. Catholics 6% (92) 2% (9) 3% (7) 70% (392) 9% (49) 559Relig: All Christian 5% (78) 3% (3) 4% (46) 67% (792) 2% (39) 85Relig: All Non-Christian 3% (28) 2% (4) 2% (5) 70% (54) 4% (30) 22Community: Urban 4% (75) 5% (30) 0% (52) 60% (325) 2% (63) 546Community: Suburban 5% (45) 2% (20) 3% (29) 68% (676) 3% (26) 997Community: Rural 7% (0) 2% (2) 3% (8) 64% (424) 4% (95) 658Employ: Private Sector 6% (4) 4% (3) 6% (4) 65% (462) 9% (62) 70Employ: Government 3% (23) 3% (5) 7% (2) 6% (08) 7% (29) 77Employ: Self-Employed 6% (33) 3% (6) 6% (2) 65% (33) 0% (20) 203Employ: Homemaker 6% (20) — (0) 4% (5) 63% (80) 7% (22) 26Employ: Student 4% (4) 5% (5) 5% (6) 67% (72) 8% (20) 06Employ: Retired 8% (83) % (3) 2% (7) 7% (325) 9% (43) 460Employ: Unemployed 2% (2) 2% (4) 4% (6) 60% (08) 22% (39) 79Employ: Other 3% (32) 4% (0) 4% (0) 58% (38) 2% (50) 239Military HH: Yes 7% (64) % (5) 4% (6) 67% (253) 0% (37) 376Military HH: No 5% (266) 3% (58) 5% (83) 64% (72) 4% (247) 825
Continued on next page
108
Morning ConsultTable HR6_11
Table HR6_11: Have you watched any of the following original TV shows or reboots?Twin Peaks
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 220RD/WT: Right Direction 2% () 3% (24) 5% (44) 66% (6) 4% (33) 922RD/WT: Wrong Track 7% (29) 3% (39) 4% (55) 64% (84) 2% (5) 279Trump Job Approve 4% (32) 3% (24) 3% (24) 68% (636) 3% (20) 937Trump Job Disapprove 7% (94) 3% (34) 6% (68) 63% (726) % (24) 47Trump Job Strongly Approve 6% (77) 3% (6) 3% (3) 67% (329) 2% (59) 494Trump Job Somewhat Approve 2% (55) 2% (8) 2% () 69% (308) 4% (62) 443Trump Job Somewhat Disapprove 4% (46) 3% (9) 8% (25) 63% (22) 3% (43) 336Trump Job Strongly Disapprove 8% (48) 3% (25) 5% (42) 63% (54) 0% (82) 8#1 Issue: Economy 3% (84) 3% (20) 3% (2) 68% (430) 2% (77) 632#1 Issue: Security 6% (47) 2% (7) 4% (3) 68% (208) 0% (29) 304#1 Issue: Health Care 5% (5) 3% (0) 4% (6) 63% (223) 5% (54) 354#1 Issue: Medicare / Social Security 9% (69) 2% (7) 6% (22) 6% (224) 2% (44) 366#1 Issue: Women’s Issues 9% (29) 4% (6) 6% (9) 56% (83) 5% (22) 49#1 Issue: Education 9% (4) 4% (7) 4% (7) 67% (08) 6% (25) 62#1 Issue: Energy 5% (7) 2% (3) 8% (8) 62% (67) 2% (3) 08#1 Issue: Other 5% (9) 3% (4) 2% (3) 64% (82) 5% (9) 272016 Vote: Hillary Clinton 9% (37) 2% (4) 8% (59) 6% (446) 0% (69) 7262016 Vote: Donald Trump 5% (3) 3% (2) 3% (9) 69% (509) % (78) 7402016 Vote: Someone else 4% (25) — () 2% (3) 75% (34) 9% (5) 792016 Vote: Didnt Vote 0% (55) 5% (26) 3% (7) 6% (334) 22% (8) 550Voted in 2014: Yes 8% (249) 3% (36) 5% (70) 65% (90) 0% (35) 40Voted in 2014: No 0% (8) 3% (27) 4% (29) 64% (55) 9% (49) 8002012 Vote: Barack Obama 9% (69) 3% (29) 6% (49) 62% (54) 0% (87) 8752012 Vote: Mitt Romney 4% (74) % (7) 3% (5) 75% (408) 8% (43) 5472012 Vote: Other 23% (22) 2% (2) 3% (3) 59% (56) 4% (3) 942012 Vote: Didn’t Vote 0% (66) 4% (25) 5% (33) 6% (48) 2% (4) 682
Continued on next page
National Tracking Poll #181011, October, 2018
109
Table HR6_11
Table HR6_11: Have you watched any of the following original TV shows or reboots?Twin Peaks
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 5% (330) 3% (63) 4% (99) 65% (425) 3% (284) 2204-Region: Northeast 5% (60) 2% (6) 4% (8) 66% (259) 3% (50) 3944-Region: Midwest 6% (72) 4% (8) 6% (26) 65% (303) 9% (43) 4624-Region: South 4% (3) 4% (29) 5% (38) 64% (528) 4% (6) 8254-Region: West 6% (84) 2% (9) 3% (7) 64% (336) 4% (74) 520Favorable of Trump 4% (28) 3% (27) 4% (34) 67% (65) 3% (20) 924Unfavorable of Trump 7% (92) 3% (32) 5% (57) 66% (752) 0% (2) 44Very Favorable of Trump 5% (75) 2% (2) 3% (8) 67% (345) 3% (64) 55Somewhat Favorable of Trump 3% (52) 4% (6) 4% (7) 66% (269) 4% (56) 409Somewhat Unfavorable of Trump 5% (34) 2% (4) 5% () 70% (59) 9% (20) 228Very Unfavorable of Trump 7% (58) 3% (28) 5% (46) 65% (593) 0% (92) 96Frequent TVWatcher 6% (262) 3% (53) 5% (82) 65% (068) % (8) 646Frequent Movie Watchers 7% (65) 4% (42) 6% (58) 6% (605) 2% (20) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
110
Morning ConsultTable HR6_12
Table HR6_12: Have you watched any of the following original TV shows or reboots?Battlestar Galactica
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 220Gender: Male 26% (275) 5% (5) 2% (23) 46% (484) 2% (29) 062Gender: Female 2% (238) 2% (22) 5% (55) 62% (703) % (2) 39Age: 18-29 2% (59) 5% (22) 0% (48) 56% (272) 8% (89) 490Age: 30-44 5% (8) 6% (30) 9% (45) 57% (300) 3% (68) 524Age: 45-54 34% (37) 3% (2) % (43) 42% (7) % (43) 406Age: 55-64 32% (2) % (4) 7% (23) 54% (85) 6% (2) 346Age: 65+ 28% (24) % (5) 5% (20) 59% (258) 7% (29) 436Generation Z: 18-21 0% (20) 6% () 6% (2) 54% (09) 25% (49) 20Millennial: Age 22-37 2% (69) 6% (32) 0% (57) 59% (334) 3% (76) 568Generation X: Age 38-53 28% (7) 3% (2) % (64) 46% (28) 2% (7) 608Boomers: Age 54-72 32% (233) % (9) 6% (43) 55% (395) 5% (38) 79PID: Dem (no lean) 23% (73) 3% (22) 8% (63) 55% (424) % (87) 769PID: Ind (no lean) 25% (46) 3% (7) 0% (60) 53% (30) 9% (54) 586PID: Rep (no lean) 23% (94) 4% (34) 7% (55) 54% (454) 3% (09) 846PID/Gender: DemMen 23% (83) 3% (2) 2% (43) 45% (6) 7% (62) 362PID/Gender: DemWomen 22% (90) 2% (0) 5% (20) 64% (262) 6% (25) 407PID/Gender: Ind Men 32% (9) 4% (2) 4% (39) 46% (29) 4% (0) 28PID/Gender: Ind Women 8% (54) 2% (5) 7% (2) 59% (8) 4% (43) 305PID/Gender: Rep Men 24% (0) 6% (27) 0% (4) 46% (94) 3% (56) 49PID/Gender: Rep Women 22% (93) 2% (7) 3% (5) 6% (260) 2% (53) 427Ideo: Liberal (1-3) 2% (57) 6% (44) 0% (7) 5% (374) 2% (90) 735Ideo: Moderate (4) 22% (05) 3% (2) 0% (47) 56% (262) 9% (43) 470Ideo: Conservative (5-7) 27% (20) 2% (7) 6% (48) 56% (42) 8% (62) 740Educ: College 22% (329) 3% (44) 8% (6) 54% (8) 4% (22) 53Educ: Bachelors degree 26% (5) 4% (9) 9% (40) 56% (248) 5% (22) 444Educ: Post-grad 28% (68) 4% (9) 9% (23) 53% (28) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
111
Table HR6_12
Table HR6_12: Have you watched any of the following original TV shows or reboots?Battlestar Galactica
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 220Income: Under 50k 22% (283) 3% (42) 7% (93) 55% (698) 3% (64) 280Income: 50k-100k 25% (56) 4% (23) 0% (59) 5% (34) % (67) 69Income: 100k+ 24% (74) 3% (8) 9% (27) 58% (75) 6% (9) 302Ethnicity: White 23% (403) 3% (55) 7% (23) 56% (970) 0% (72) 723Ethnicity: Hispanic 22% (78) 6% (22) 3% (46) 4% (43) 7% (60) 350Ethnicity: Afr. Am. 23% (63) 3% (7) 2% (34) 44% (2) 8% (50) 274Ethnicity: Other 23% (46) 6% () % (22) 47% (97) 4% (28) 204Relig: Protestant 29% (55) 4% (9) 6% (30) 54% (289) 8% (46) 539Relig: Roman Catholic 25% (96) % (4) 8% (3) 55% (207) 0% (39) 378Relig: Something Else 28% (62) % (2) 8% (8) 53% (6) 0% (22) 22Relig: Jewish 33% (20) 4% (3) 4% (2) 52% (3) 6% (4) 58Relig: Evangelical 25% (55) 4% (24) 7% (46) 50% (33) 4% (88) 626Relig: Non-Evang. Catholics 27% (5) 2% (9) 6% (33) 58% (323) 8% (44) 559Relig: All Christian 26% (306) 3% (33) 7% (79) 54% (637) % (32) 85Relig: All Non-Christian 28% (62) % (2) 8% (8) 53% (6) 0% (22) 22Community: Urban 22% (8) 4% (24) 0% (54) 52% (28) 3% (69) 546Community: Suburban 22% (222) 3% (3) 8% (80) 57% (565) 0% (98) 997Community: Rural 26% (74) 3% (8) 7% (43) 52% (340) 3% (83) 658Employ: Private Sector 23% (66) 5% (32) 0% (7) 54% (384) 8% (57) 70Employ: Government 2% (38) 8% (4) 2% (22) 45% (80) 4% (24) 77Employ: Self-Employed 28% (57) 2% (4) 7% (4) 54% (09) 0% (20) 203Employ: Homemaker 7% (2) % () 0% (3) 60% (75) 3% (6) 26Employ: Student 3% (3) 3% (3) 4% (5) 66% (70) 24% (25) 06Employ: Retired 29% (3) 2% (9) 5% (22) 57% (260) 8% (37) 460Employ: Unemployed 9% (34) 3% (5) 6% (2) 55% (98) 7% (3) 79Employ: Other 26% (62) 3% (6) 8% (20) 46% () 7% (40) 239Military HH: Yes 32% (2) 4% (7) % (42) 45% (70) 7% (26) 376Military HH: No 2% (392) 3% (56) 7% (36) 56% (07) 2% (224) 825
Continued on next page
112
Morning ConsultTable HR6_12
Table HR6_12: Have you watched any of the following original TV shows or reboots?Battlestar Galactica
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 220RD/WT: Right Direction 23% (24) 4% (38) 9% (82) 52% (479) 2% (09) 922RD/WT: Wrong Track 23% (299) 3% (35) 7% (96) 55% (708) % (40) 279Trump Job Approve 26% (247) 4% (38) 7% (68) 53% (498) 9% (86) 937Trump Job Disapprove 22% (256) 3% (30) 9% (07) 55% (629) % (25) 47Trump Job Strongly Approve 27% (3) 5% (26) 7% (33) 54% (265) 8% (39) 494Trump Job Somewhat Approve 26% (6) 3% (2) 8% (36) 53% (233) % (47) 443Trump Job Somewhat Disapprove 9% (65) 2% (6) % (38) 5% (7) 7% (56) 336Trump Job Strongly Disapprove 24% (92) 3% (24) 8% (69) 57% (458) 8% (68) 8#1 Issue: Economy 25% (58) 3% (9) 7% (47) 53% (338) % (69) 632#1 Issue: Security 23% (7) 2% (7) 7% (23) 57% (75) 0% (30) 304#1 Issue: Health Care 23% (83) 3% (0) % (39) 5% (8) 2% (4) 354#1 Issue: Medicare / Social Security 27% (99) 3% (0) 5% (9) 55% (20) 0% (37) 366#1 Issue: Women’s Issues 6% (24) 4% (7) 2% (8) 56% (84) % (7) 49#1 Issue: Education 4% (23) 3% (5) 0% (7) 58% (93) 5% (23) 62#1 Issue: Energy 22% (23) 0% () 5% (5) 48% (52) 6% (7) 08#1 Issue: Other 25% (32) 4% (5) 9% () 50% (63) 2% (6) 272016 Vote: Hillary Clinton 25% (85) 3% (24) % (77) 5% (370) 9% (69) 7262016 Vote: Donald Trump 26% (9) 3% (22) 8% (60) 55% (405) 8% (6) 7402016 Vote: Someone else 23% (4) 3% (6) 9% (6) 53% (95) 2% (2) 792016 Vote: Didnt Vote 7% (93) 4% (2) 4% (24) 57% (34) 8% (99) 550Voted in 2014: Yes 27% (378) 4% (53) 0% (38) 5% (707) 9% (24) 40Voted in 2014: No 7% (35) 2% (20) 5% (40) 60% (480) 6% (26) 8002012 Vote: Barack Obama 27% (235) 3% (25) 0% (84) 5% (445) 0% (87) 8752012 Vote: Mitt Romney 27% (50) 4% (23) 9% (47) 54% (296) 6% (3) 5472012 Vote: Other 33% (3) 4% (4) 6% (5) 48% (45) 0% (9) 942012 Vote: Didn’t Vote 4% (97) 3% (22) 6% (43) 58% (399) 8% (22) 682
Continued on next page
National Tracking Poll #181011, October, 2018
113
Table HR6_12
Table HR6_12: Have you watched any of the following original TV shows or reboots?Battlestar Galactica
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 23% (53) 3% (73) 8% (78) 54% (87) % (249) 2204-Region: Northeast 25% (97) 2% (9) 0% (4) 54% (22) 9% (35) 3944-Region: Midwest 9% (90) 4% (8) 8% (35) 60% (276) 9% (44) 4624-Region: South 23% (93) 3% (29) 7% (57) 53% (439) 3% (06) 8254-Region: West 26% (33) 3% (8) 9% (45) 50% (260) 2% (64) 520Favorable of Trump 25% (235) 4% (33) 8% (7) 53% (489) 0% (96) 924Unfavorable of Trump 23% (260) 3% (36) 9% (0) 56% (642) 9% (06) 44Very Favorable of Trump 25% (28) 4% (9) 7% (37) 56% (286) 9% (44) 55Somewhat Favorable of Trump 26% (07) 3% (4) 8% (33) 50% (203) 3% (53) 409Somewhat Unfavorable of Trump 24% (55) 6% (5) 9% (20) 53% (2) 8% (8) 228Very Unfavorable of Trump 22% (205) 2% (2) 9% (80) 57% (52) 0% (88) 96Frequent TVWatcher 25% (4) 3% (5) 9% (42) 54% (88) 0% (60) 646Frequent Movie Watchers 27% (265) 4% (36) % (06) 48% (474) % (09) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
114
Morning ConsultTable HR6_13
Table HR6_13: Have you watched any of the following original TV shows or reboots?One Day at a Time
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 220Gender: Male 28% (298) 4% (39) 5% (48) 50% (53) 4% (47) 062Gender: Female 42% (473) 2% (27) 4% (43) 42% (480) 0% (5) 39Age: 18-29 7% (35) 7% (34) 5% (23) 60% (294) 2% (04) 490Age: 30-44 9% (98) 3% (4) 5% (25) 59% (30) 5% (77) 524Age: 45-54 57% (23) 2% (8) 4% (7) 28% (4) 9% (35) 406Age: 55-64 6% (20) % (3) 3% (9) 30% (04) 6% (9) 346Age: 65+ 45% (98) 2% (8) 4% (6) 43% (89) 6% (26) 436Generation Z: 18-21 5% () 6% (3) 6% (3) 55% () 26% (53) 20Millennial: Age 22-37 9% (52) 5% (28) 3% (7) 66% (374) 7% (96) 568Generation X: Age 38-53 46% (279) 2% (4) 5% (33) 36% (220) 0% (62) 608Boomers: Age 54-72 55% (397) % (7) 4% (28) 35% (252) 5% (35) 79PID: Dem (no lean) 36% (277) 2% (9) 4% (34) 46% (353) % (87) 769PID: Ind (no lean) 35% (203) 3% (5) 4% (22) 48% (28) % (64) 586PID: Rep (no lean) 34% (29) 4% (32) 4% (35) 45% (377) 3% (0) 846PID/Gender: DemMen 27% (97) 3% () 3% (2) 5% (83) 6% (58) 362PID/Gender: DemWomen 44% (80) 2% (7) 5% (2) 42% (69) 7% (29) 407PID/Gender: Ind Men 30% (83) 2% (6) 4% (2) 56% (56) 8% (23) 28PID/Gender: Ind Women 39% (20) 3% (9) 3% (0) 4% (24) 3% (4) 305PID/Gender: Rep Men 28% (8) 5% (2) 6% (24) 46% (9) 6% (65) 49PID/Gender: Rep Women 4% (74) 2% (0) 3% () 44% (86) % (45) 427Ideo: Liberal (1-3) 32% (235) 4% (33) 5% (39) 46% (339) 2% (89) 735Ideo: Moderate (4) 38% (78) 3% (5) 5% (24) 45% (209) 9% (44) 470Ideo: Conservative (5-7) 39% (288) % () 3% (22) 47% (346) 0% (73) 740Educ: College 34% (55) 3% (53) 4% (60) 44% (669) 4% (25) 53Educ: Bachelors degree 36% (6) 2% (0) 4% (20) 50% (224) 7% (29) 444Educ: Post-grad 39% (95) % (3) 5% () 48% (8) 7% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
115
Table HR6_13
Table HR6_13: Have you watched any of the following original TV shows or reboots?One Day at a Time
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 220Income: Under 50k 34% (430) 4% (47) 4% (53) 44% (567) 4% (83) 280Income: 50k-100k 36% (224) 2% (5) 4% (26) 48% (298) 9% (56) 69Income: 100k+ 39% (7) % (4) 4% (2) 48% (46) 7% (22) 302Ethnicity: White 37% (63) 2% (39) 3% (60) 47% (8) 0% (8) 723Ethnicity: Hispanic 22% (76) 7% (26) 6% (20) 47% (65) 8% (62) 350Ethnicity: Afr. Am. 30% (83) 5% (4) 9% (25) 38% (05) 7% (47) 274Ethnicity: Other 28% (57) 6% (2) 3% (7) 46% (94) 7% (34) 204Relig: Protestant 47% (252) 2% () 4% (22) 40% (27) 7% (37) 539Relig: Roman Catholic 33% (24) 3% () 3% () 50% (89) % (43) 378Relig: Something Else 35% (78) % (3) 3% (7) 5% (3) 9% (20) 22Relig: Jewish 47% (28) 2% () % (7) 32% (9) 8% (4) 58Relig: Evangelical 40% (252) 4% (24) 5% (34) 38% (240) 2% (77) 626Relig: Non-Evang. Catholics 39% (29) 2% (0) 2% (4) 49% (27) 8% (45) 559Relig: All Christian 40% (47) 3% (34) 4% (48) 43% (5) 0% (22) 85Relig: All Non-Christian 35% (78) % (3) 3% (7) 5% (3) 9% (20) 22Community: Urban 26% (45) 4% (23) 7% (36) 50% (27) 3% (7) 546Community: Suburban 38% (376) 2% (22) 4% (35) 46% (458) % (05) 997Community: Rural 38% (250) 3% (2) 3% (20) 43% (282) 3% (85) 658Employ: Private Sector 33% (234) 4% (28) 5% (37) 49% (347) 9% (65) 70Employ: Government 29% (52) 4% (7) 7% (2) 45% (79) 5% (27) 77Employ: Self-Employed 38% (78) 3% (5) % (2) 47% (95) % (22) 203Employ: Homemaker 30% (38) % () 7% (9) 49% (6) 3% (6) 26Employ: Student 5% (5) 4% (4) 8% (9) 65% (69) 9% (20) 06Employ: Retired 50% (23) 2% () 2% (0) 38% (76) 7% (32) 460Employ: Unemployed 25% (46) 4% (7) 2% (4) 46% (83) 22% (40) 79Employ: Other 37% (88) % (3) 4% (8) 42% (0) 6% (39) 239Military HH: Yes 40% (48) 3% () 3% (2) 46% (73) 8% (3) 376Military HH: No 34% (623) 3% (54) 4% (79) 46% (837) 3% (23) 825
Continued on next page
116
Morning ConsultTable HR6_13
Table HR6_13: Have you watched any of the following original TV shows or reboots?One Day at a Time
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 220RD/WT: Right Direction 35% (323) 3% (30) 4% (4) 44% (409) 3% (9) 922RD/WT: Wrong Track 35% (448) 3% (36) 4% (50) 47% (602) % (43) 279Trump Job Approve 37% (347) 3% (32) 3% (3) 45% (426) % (02) 937Trump Job Disapprove 35% (400) 3% (34) 5% (55) 47% (534) % (24) 47Trump Job Strongly Approve 37% (85) 4% (2) 3% (6) 45% (224) 0% (49) 494Trump Job Somewhat Approve 37% (63) 2% () 3% (5) 46% (202) 2% (53) 443Trump Job Somewhat Disapprove 29% (98) 4% (4) 7% (25) 47% (57) 3% (42) 336Trump Job Strongly Disapprove 37% (302) 2% (20) 4% (3) 46% (377) 0% (8) 8#1 Issue: Economy 33% (209) 2% (3) 4% (25) 49% (30) 2% (75) 632#1 Issue: Security 39% (9) 4% () 4% (3) 45% (36) 8% (25) 304#1 Issue: Health Care 40% (40) 3% (0) 5% (9) 4% (45) % (39) 354#1 Issue: Medicare / Social Security 45% (66) 3% (0) 5% (9) 36% (32) 0% (38) 366#1 Issue: Women’s Issues 2% (32) % (7) 3% (5) 52% (77) 2% (8) 49#1 Issue: Education 24% (39) 2% (3) 2% (3) 50% (8) 22% (36) 62#1 Issue: Energy 24% (26) — (0) 5% (6) 6% (65) 0% () 08#1 Issue: Other 3% (40) % () % () 50% (63) 7% (2) 272016 Vote: Hillary Clinton 39% (287) 3% (8) 5% (35) 42% (304) % (82) 7262016 Vote: Donald Trump 40% (293) 3% (22) 4% (33) 45% (334) 8% (57) 7402016 Vote: Someone else 3% (55) 2% (3) 3% (5) 55% (98) 0% (8) 792016 Vote: Didnt Vote 25% (35) 4% (22) 3% (8) 49% (27) 9% (04) 550Voted in 2014: Yes 4% (573) 3% (35) 5% (65) 43% (606) 9% (2) 40Voted in 2014: No 25% (98) 4% (30) 3% (26) 5% (405) 8% (4) 8002012 Vote: Barack Obama 4% (363) 2% (2) 4% (37) 43% (377) 9% (77) 8752012 Vote: Mitt Romney 4% (223) 2% (9) 5% (27) 46% (249) 7% (39) 5472012 Vote: Other 47% (45) 3% (3) 4% (4) 38% (36) 7% (7) 942012 Vote: Didn’t Vote 20% (40) 5% (33) 3% (23) 5% (347) 2% (40) 682
Continued on next page
National Tracking Poll #181011, October, 2018
117
Table HR6_13
Table HR6_13: Have you watched any of the following original TV shows or reboots?One Day at a Time
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 35% (77) 3% (66) 4% (9) 46% (0) 2% (262) 2204-Region: Northeast 40% (58) 3% (3) 4% (6) 42% (66) 0% (40) 3944-Region: Midwest 36% (68) 3% (6) 4% (8) 47% (220) 9% (42) 4624-Region: South 36% (294) 3% (28) 4% (36) 44% (362) 3% (05) 8254-Region: West 29% (5) 2% (0) 4% (22) 50% (263) 4% (75) 520Favorable of Trump 37% (340) 3% (30) 4% (39) 45% (48) % (97) 924Unfavorable of Trump 35% (405) 3% (35) 4% (43) 47% (543) 0% (9) 44Very Favorable of Trump 38% (94) 3% (4) 4% (20) 46% (236) 0% (50) 55Somewhat Favorable of Trump 36% (46) 4% (6) 4% (8) 44% (82) 2% (47) 409Somewhat Unfavorable of Trump 36% (8) 5% (2) 4% (9) 45% (02) % (24) 228Very Unfavorable of Trump 35% (324) 2% (22) 4% (34) 48% (44) 0% (95) 96Frequent TVWatcher 38% (622) 3% (5) 4% (59) 46% (75) 0% (63) 646Frequent Movie Watchers 37% (362) 3% (29) 6% (56) 45% (442) 0% (00) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
118
Morning ConsultTable HR6_14
Table HR6_14: Have you watched any of the following original TV shows or reboots?Samurai Jack
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 220Gender: Male 7% (83) 4% (45) 8% (84) 57% (609) 3% (40) 062Gender: Female 7% (84) % (5) 3% (36) 72% (824) 6% (80) 39Age: 18-29 28% (36) 6% (28) 3% (65) 38% (88) 5% (73) 490Age: 30-44 4% (72) 3% (6) 6% (3) 63% (327) 5% (77) 524Age: 45-54 0% (39) % (5) 3% (3) 69% (278) 7% (7) 406Age: 55-64 4% (5) % (2) % (4) 8% (279) 3% (46) 346Age: 65+ % (6) 2% (8) 2% (8) 83% (36) 2% (54) 436Generation Z: 18-21 29% (58) 3% (6) 7% (33) 34% (69) 8% (35) 20Millennial: Age 22-37 2% (2) 6% (32) 9% (5) 52% (295) 2% (70) 568Generation X: Age 38-53 % (69) 2% () 4% (23) 65% (395) 8% (09) 608Boomers: Age 54-72 3% (9) % (4) 2% (3) 83% (597) 2% (86) 79PID: Dem (no lean) 2% (94) 2% (8) 6% (47) 66% (509) 3% (02) 769PID: Ind (no lean) 4% (85) 2% (2) 8% (47) 62% (362) 4% (80) 586PID: Rep (no lean) % (89) 4% (30) 3% (27) 66% (562) 6% (38) 846PID/Gender: DemMen 9% (68) 4% (3) 8% (30) 56% (20) 4% (50) 362PID/Gender: DemWomen 6% (25) % (4) 4% (7) 76% (307) 3% (52) 407PID/Gender: Ind Men 20% (56) 3% (9) 2% (34) 56% (57) 9% (25) 28PID/Gender: Ind Women 9% (29) % (3) 4% (3) 67% (205) 8% (55) 305PID/Gender: Rep Men 4% (59) 5% (23) 5% (2) 60% (25) 6% (65) 49PID/Gender: Rep Women 7% (30) 2% (7) % (6) 73% (3) 7% (73) 427Ideo: Liberal (1-3) 5% (08) 3% (23) 8% (57) 6% (447) 4% (00) 735Ideo: Moderate (4) 2% (58) 4% (7) 8% (35) 62% (293) 4% (66) 470Ideo: Conservative (5-7) 8% (59) 3% (9) 3% (22) 74% (548) 2% (9) 740Educ: College 4% (2) 3% (40) 6% (89) 60% (93) 7% (259) 53Educ: Bachelors degree 8% (36) 3% (2) 4% (20) 76% (336) 9% (40) 444Educ: Post-grad 8% (20) 3% (8) 5% (2) 75% (84) 9% (2) 244
Continued on next page
National Tracking Poll #181011, October, 2018
119
Table HR6_14
Table HR6_14: Have you watched any of the following original TV shows or reboots?Samurai Jack
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 220Income: Under 50k 4% (85) 3% (36) 6% (72) 62% (789) 5% (97) 280Income: 50k-100k 0% (63) 3% (8) 6% (38) 66% (4) 4% (89) 69Income: 100k+ 6% (9) 2% (6) 3% (0) 77% (233) % (35) 302Ethnicity: White 9% (50) 2% (32) 4% (75) 7% (26) 5% (250) 723Ethnicity: Hispanic 24% (84) 7% (23) 3% (44) 39% (37) 8% (6) 350Ethnicity: Afr. Am. 2% (58) 6% (7) 8% (23) 48% (3) 7% (45) 274Ethnicity: Other 29% (59) 6% (2) % (22) 42% (86) 2% (25) 204Relig: Protestant 6% (3) 3% (7) 3% (6) 76% (42) 2% (64) 539Relig: Roman Catholic 0% (36) 3% (0) 4% (4) 68% (255) 6% (62) 378Relig: Something Else 5% (33) % (2) 5% () 65% (43) 4% (32) 22Relig: Jewish 2% (7) % () 5% (3) 69% (4) 2% (7) 58Relig: Evangelical 9% (58) 4% (25) 6% (37) 63% (395) 8% () 626Relig: Non-Evang. Catholics 8% (44) 2% () 2% () 76% (426) 2% (68) 559Relig: All Christian 9% (02) 3% (36) 4% (48) 69% (82) 5% (79) 85Relig: All Non-Christian 5% (33) % (2) 5% () 65% (43) 4% (32) 22Community: Urban 4% (79) 5% (28) 9% (50) 59% (323) 2% (65) 546Community: Suburban % (0) 2% (23) 4% (4) 68% (68) 4% (4) 997Community: Rural 2% (79) % (9) 4% (29) 65% (428) 7% (4) 658Employ: Private Sector 4% (97) 4% (29) 6% (42) 63% (450) 3% (93) 70Employ: Government % (20) 5% (9) 9% (7) 57% (02) 7% (30) 77Employ: Self-Employed 5% (29) 2% (4) 6% (3) 64% (29) 4% (28) 203Employ: Homemaker 0% (2) 5% (6) 4% (5) 66% (83) 6% (20) 26Employ: Student 23% (25) 2% (2) 5% (6) 46% (49) 4% (5) 06Employ: Retired 2% () % (7) % (6) 83% (383) 2% (55) 460Employ: Unemployed 7% (3) % () 7% (2) 55% (99) 20% (36) 79Employ: Other 8% (42) % (3) 5% () 58% (39) 8% (44) 239Military HH: Yes 0% (38) 6% (2) 4% (6) 70% (263) 0% (37) 376Military HH: No 3% (229) 2% (39) 6% (04) 64% (70) 6% (283) 825
Continued on next page
120
Morning ConsultTable HR6_14
Table HR6_14: Have you watched any of the following original TV shows or reboots?Samurai Jack
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 220RD/WT: Right Direction 0% (9) 4% (38) 5% (47) 65% (600) 6% (45) 922RD/WT: Wrong Track 4% (76) 2% (2) 6% (73) 65% (833) 4% (75) 279Trump Job Approve 0% (93) 3% (32) 3% (3) 68% (640) 5% (42) 937Trump Job Disapprove 4% (57) 2% (27) 7% (84) 64% (734) 3% (45) 47Trump Job Strongly Approve 9% (44) 4% (20) 4% (8) 68% (338) 5% (73) 494Trump Job Somewhat Approve % (49) 3% (2) 3% (2) 68% (302) 5% (69) 443Trump Job Somewhat Disapprove 4% (46) 5% (5) 9% (30) 58% (96) 4% (49) 336Trump Job Strongly Disapprove 4% () % () 7% (54) 66% (538) 2% (96) 8#1 Issue: Economy 3% (79) 2% (5) 5% (34) 66% (45) 4% (90) 632#1 Issue: Security 8% (24) % (3) 4% () 74% (224) 4% (42) 304#1 Issue: Health Care 3% (45) 2% (6) 6% (2) 64% (226) 5% (55) 354#1 Issue: Medicare / Social Security 5% (7) 3% (0) 4% (6) 7% (260) 7% (62) 366#1 Issue: Women’s Issues 4% (20) 7% () 9% (3) 56% (84) 4% (2) 49#1 Issue: Education 23% (38) 4% (6) 6% (9) 52% (85) 5% (23) 62#1 Issue: Energy 24% (26) 8% (8) % (2) 5% (55) 6% (6) 08#1 Issue: Other 4% (7) % () 3% (4) 66% (84) 6% (2) 272016 Vote: Hillary Clinton 3% (9) 2% (4) 7% (49) 65% (475) 3% (96) 7262016 Vote: Donald Trump 6% (45) 4% (32) 2% (5) 73% (542) 4% (06) 7402016 Vote: Someone else 6% (29) — () 5% (9) 67% (9) 2% (2) 792016 Vote: Didnt Vote 8% (0) 2% () 8% (46) 53% (294) 8% (97) 550Voted in 2014: Yes 0% (36) 3% (38) 5% (69) 69% (968) 4% (89) 40Voted in 2014: No 6% (32) 3% (22) 6% (5) 58% (465) 6% (3) 8002012 Vote: Barack Obama % (99) 3% (23) 4% (39) 69% (600) 3% (4) 8752012 Vote: Mitt Romney 6% (3) 2% (4) 2% (4) 77% (42) 2% (68) 5472012 Vote: Other 9% (9) 3% (3) 5% (5) 6% (58) 2% (20) 942012 Vote: Didn’t Vote 9% (28) 3% (2) 9% (63) 52% (352) 7% (9) 682
Continued on next page
National Tracking Poll #181011, October, 2018
121
Table HR6_14
Table HR6_14: Have you watched any of the following original TV shows or reboots?Samurai Jack
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 2% (267) 3% (60) 5% (20) 65% (433) 5% (32) 2204-Region: Northeast 0% (38) 3% () 5% (20) 67% (265) 5% (60) 3944-Region: Midwest 0% (46) 2% () 5% (22) 68% (35) 5% (69) 4624-Region: South 3% (09) 3% (25) 6% (46) 63% (58) 6% (28) 8254-Region: West 4% (75) 3% (4) 6% (32) 65% (336) 2% (64) 520Favorable of Trump 9% (86) 4% (39) 3% (29) 68% (626) 6% (44) 924Unfavorable of Trump 3% (53) % (7) 7% (85) 66% (752) 2% (38) 44Very Favorable of Trump 9% (47) 4% (23) 3% (3) 69% (356) 5% (75) 55Somewhat Favorable of Trump 9% (39) 4% (6) 4% (5) 66% (27) 7% (69) 409Somewhat Unfavorable of Trump 6% (36) 2% (5) 9% (20) 63% (43) % (24) 228Very Unfavorable of Trump 3% (8) % () 7% (65) 66% (609) 2% (3) 96Frequent TVWatcher 2% (204) 3% (43) 6% (96) 66% (09) 3% (22) 646Frequent Movie Watchers 6% (58) 3% (29) 8% (75) 59% (586) 4% (42) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
122
Morning ConsultTable HR6_15
Table HR6_15: Have you watched any of the following original TV shows or reboots?Doctor Who
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 220Gender: Male 7% (79) 6% (60) 3% (4) 5% (545) 3% (38) 062Gender: Female 5% (68) 3% (38) 8% (89) 62% (704) 2% (39) 39Age: 18-29 6% (79) 9% (46) 7% (82) 42% (205) 6% (78) 490Age: 30-44 5% (77) 5% (27) 2% (63) 54% (282) 4% (75) 524Age: 45-54 8% (74) 4% (7) 0% (4) 56% (228) % (46) 406Age: 55-64 5% (5) % (4) 8% (28) 66% (227) % (37) 346Age: 65+ 5% (65) % (5) 4% (7) 70% (307) 0% (42) 436Generation Z: 18-21 8% (37) 9% (9) 2% (42) 3% (63) 20% (40) 20Millennial: Age 22-37 4% (77) 8% (43) 3% (74) 52% (294) 4% (80) 568Generation X: Age 38-53 8% () 4% (27) % (67) 54% (329) 2% (74) 608Boomers: Age 54-72 5% (09) % (6) 6% (45) 68% (490) 0% (70) 79PID: Dem (no lean) 4% () 5% (37) % (83) 58% (443) 2% (94) 769PID: Ind (no lean) 7% (97) 4% (24) 4% (82) 54% (35) 2% (69) 586PID: Rep (no lean) 6% (39) 4% (37) 8% (66) 58% (490) 4% (5) 846PID/Gender: DemMen 5% (53) 6% (2) 2% (43) 5% (85) 7% (60) 362PID/Gender: DemWomen 4% (58) 4% (6) 0% (40) 63% (258) 8% (33) 407PID/Gender: Ind Men 7% (47) 4% (2) 9% (53) 52% (45) 9% (25) 28PID/Gender: Ind Women 6% (50) 4% (2) 9% (29) 56% (70) 5% (44) 305PID/Gender: Rep Men 9% (79) 6% (27) % (45) 5% (24) 3% (53) 49PID/Gender: Rep Women 4% (60) 2% (0) 5% (20) 65% (276) 4% (62) 427Ideo: Liberal (1-3) 5% (07) 8% (55) 5% (07) 50% (370) 3% (95) 735Ideo: Moderate (4) 8% (86) 4% (2) % (50) 55% (260) % (53) 470Ideo: Conservative (5-7) 4% (05) 2% (6) 8% (60) 65% (484) 0% (75) 740Educ: College 7% (254) 5% (69) 9% (42) 54% (82) 5% (228) 53Educ: Bachelors degree 3% (59) 5% (20) 3% (57) 6% (272) 8% (36) 444Educ: Post-grad 4% (35) 4% (9) 3% (3) 64% (56) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
123
Table HR6_15
Table HR6_15: Have you watched any of the following original TV shows or reboots?Doctor Who
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 220Income: Under 50k 8% (228) 4% (52) 0% (34) 53% (680) 5% (87) 280Income: 50k-100k 4% (87) 6% (35) 0% (63) 60% (372) 0% (63) 69Income: 100k+ % (33) 4% () % (34) 65% (96) 9% (28) 302Ethnicity: White 5% (259) 4% (75) 9% (58) 60% (026) 2% (204) 723Ethnicity: Hispanic 9% (65) 6% (9) 8% (62) 4% (44) 7% (59) 350Ethnicity: Afr. Am. 20% (55) 3% (8) 6% (45) 44% (9) 7% (47) 274Ethnicity: Other 6% (33) 7% (5) 3% (27) 50% (03) 3% (27) 204Relig: Protestant 3% (73) 4% (24) 9% (47) 64% (347) 9% (47) 539Relig: Roman Catholic 7% (63) 3% () 9% (35) 57% (24) 5% (55) 378Relig: Something Else 24% (53) 4% (9) 7% (5) 56% (23) 0% (2) 22Relig: Jewish 20% () % (0) 7% (4) 65% (38) 8% (5) 58Relig: Evangelical 5% (96) 4% (26) 0% (64) 55% (344) 5% (95) 626Relig: Non-Evang. Catholics 5% (83) 3% (9) 8% (46) 63% (35) % (62) 559Relig: All Christian 5% (78) 4% (45) 9% (0) 59% (695) 3% (57) 85Relig: All Non-Christian 24% (53) 4% (9) 7% (5) 56% (23) 0% (2) 22Community: Urban 6% (85) 5% (30) 5% (84) 5% (280) 2% (67) 546Community: Suburban 5% (45) 5% (46) % (07) 58% (577) 2% (2) 997Community: Rural 8% (6) 3% (22) 6% (39) 59% (39) 4% (89) 658Employ: Private Sector 5% (06) 6% (42) 2% (88) 57% (406) 0% (69) 70Employ: Government 4% (25) 4% (7) 8% (3) 50% (88) 4% (26) 77Employ: Self-Employed 22% (45) 3% (6) % (23) 54% (0) 0% (20) 203Employ: Homemaker 4% (8) 6% (8) 4% (8) 54% (68) % (4) 26Employ: Student 2% (2) 0% (0) 9% (20) 44% (47) 6% (7) 06Employ: Retired 3% (62) 2% (0) 4% (20) 70% (324) 9% (43) 460Employ: Unemployed 7% (30) 2% (4) 8% (5) 48% (86) 25% (45) 79Employ: Other 20% (49) 4% () 7% (6) 50% (9) 9% (45) 239Military HH: Yes 4% (53) 4% (6) 2% (47) 60% (224) 0% (37) 376Military HH: No 6% (294) 5% (82) 0% (83) 56% (024) 3% (24) 825
Continued on next page
124
Morning ConsultTable HR6_15
Table HR6_15: Have you watched any of the following original TV shows or reboots?Doctor Who
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 220RD/WT: Right Direction 5% (4) 4% (36) 9% (86) 56% (52) 5% (39) 922RD/WT: Wrong Track 6% (206) 5% (62) % (44) 57% (728) % (39) 279Trump Job Approve 7% (59) 4% (36) 8% (72) 59% (557) 2% (3) 937Trump Job Disapprove 5% (70) 5% (59) 3% (53) 56% (640) % (25) 47Trump Job Strongly Approve 5% (75) 4% (8) 7% (36) 6% (304) 2% (62) 494Trump Job Somewhat Approve 9% (84) 4% (8) 8% (36) 57% (254) 2% (52) 443Trump Job Somewhat Disapprove 2% (42) 6% (20) 6% (53) 53% (77) 3% (44) 336Trump Job Strongly Disapprove 6% (28) 5% (39) 2% (00) 57% (463) 0% (8) 8#1 Issue: Economy 5% (97) 5% (32) 9% (58) 58% (370) 2% (75) 632#1 Issue: Security 5% (45) 3% (9) 6% (7) 66% (202) % (32) 304#1 Issue: Health Care 7% (59) 2% (7) 2% (42) 56% (97) 4% (49) 354#1 Issue: Medicare / Social Security 4% (53) 4% (3) 7% (24) 59% (27) 6% (58) 366#1 Issue: Women’s Issues 5% (22) 8% (2) 24% (36) 46% (69) 7% (0) 49#1 Issue: Education 5% (25) 5% (9) 4% (22) 46% (75) 20% (32) 62#1 Issue: Energy 27% (29) 0% () 5% (6) 39% (42) 9% (9) 08#1 Issue: Other 4% (8) 4% (6) % (4) 6% (77) 9% (2) 272016 Vote: Hillary Clinton 6% (8) 4% (30) 2% (88) 55% (403) 2% (87) 7262016 Vote: Donald Trump 6% (6) 3% (23) 8% (62) 63% (468) 9% (70) 7402016 Vote: Someone else 3% (22) 9% (5) 4% (25) 56% (00) 9% (6) 792016 Vote: Didnt Vote 6% (9) 5% (29) 9% (5) 50% (275) 9% (04) 550Voted in 2014: Yes 6% (230) 4% (50) % (53) 59% (825) 0% (42) 40Voted in 2014: No 5% (7) 6% (48) 0% (77) 53% (423) 7% (36) 8002012 Vote: Barack Obama 6% (42) 3% (27) 2% (02) 59% (59) 0% (85) 8752012 Vote: Mitt Romney 5% (82) 4% (2) 8% (45) 63% (347) 9% (52) 5472012 Vote: Other 8% (7) 2% (2) 5% (4) 55% (52) 0% (9) 942012 Vote: Didn’t Vote 6% (06) 7% (47) 0% (69) 48% (328) 9% (32) 682
Continued on next page
National Tracking Poll #181011, October, 2018
125
Table HR6_15
Table HR6_15: Have you watched any of the following original TV shows or reboots?Doctor Who
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 6% (347) 4% (98) 0% (230) 57% (248) 3% (278) 2204-Region: Northeast 3% (52) 5% (20) 0% (40) 60% (237) 2% (45) 3944-Region: Midwest 5% (70) 3% (5) 0% (46) 6% (280) % (50) 4624-Region: South 7% (37) 4% (35) % (90) 54% (445) 4% (7) 8254-Region: West 7% (88) 5% (28) 0% (53) 55% (287) 2% (65) 520Favorable of Trump 7% (55) 4% (38) 8% (76) 59% (54) 2% (5) 924Unfavorable of Trump 5% (73) 5% (57) 3% (44) 57% (650) 0% (20) 44Very Favorable of Trump 7% (87) 3% (6) 8% (43) 58% (299) 4% (70) 55Somewhat Favorable of Trump 6% (67) 5% (2) 8% (33) 59% (243) % (45) 409Somewhat Unfavorable of Trump 2% (27) 6% (5) 3% (30) 55% (25) 4% (3) 228Very Unfavorable of Trump 6% (46) 5% (43) 2% (4) 57% (525) 0% (89) 96Frequent TVWatcher 6% (260) 5% (75) 0% (72) 58% (957) % (82) 646Frequent Movie Watchers 9% (88) 4% (42) 3% (27) 53% (520) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
126
Morning ConsultTable HR6_16
Table HR6_16: Have you watched any of the following original TV shows or reboots?DuckTales
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 220Gender: Male 30% (35) 5% (5) 9% (93) 44% (467) 3% (37) 062Gender: Female 30% (34) 2% (20) 5% (62) 54% (6) 9% (06) 39Age: 18-29 29% (43) 8% (37) 2% (6) 36% (76) 5% (7) 490Age: 30-44 57% (298) 4% (20) 0% (55) 2% (2) 7% (39) 524Age: 45-54 25% (02) 3% () 6% (26) 5% (207) 5% (60) 406Age: 55-64 20% (68) — () 2% (6) 68% (234) 0% (36) 346Age: 65+ 0% (45) — () 2% (7) 80% (348) 8% (36) 436Generation Z: 18-21 24% (48) 9% (8) 3% (26) 36% (7) 9% (38) 20Millennial: Age 22-37 45% (253) 5% (29) 2% (67) 30% (69) 9% (50) 568Generation X: Age 38-53 38% (234) 3% (2) 8% (49) 38% (230) 2% (74) 608Boomers: Age 54-72 6% (6) — (2) 2% (3) 73% (526) 8% (6) 79PID: Dem (no lean) 27% (206) 3% (24) 8% (64) 5% (39) % (84) 769PID: Ind (no lean) 32% (90) 3% (5) 7% (43) 47% (276) % (62) 586PID: Rep (no lean) 3% (260) 4% (3) 6% (48) 49% (40) % (97) 846PID/Gender: DemMen 27% (98) 5% (9) 0% (37) 42% (5) 6% (57) 362PID/Gender: DemWomen 27% (08) % (5) 7% (27) 59% (240) 7% (26) 407PID/Gender: Ind Men 36% (00) 3% (9) 9% (27) 44% (25) 7% (20) 28PID/Gender: Ind Women 29% (90) 2% (6) 5% (7) 49% (5) 4% (4) 305PID/Gender: Rep Men 28% (6) 5% (23) 7% (30) 46% (9) 4% (59) 49PID/Gender: Rep Women 34% (43) 2% (8) 4% (8) 5% (220) 9% (38) 427Ideo: Liberal (1-3) 30% (28) 5% (34) 8% (62) 46% (34) % (80) 735Ideo: Moderate (4) 3% (47) 4% (20) 8% (37) 48% (225) 9% (42) 470Ideo: Conservative (5-7) 26% (93) 2% (3) 5% (40) 56% (43) % (80) 740Educ: College 32% (484) 4% (57) 7% (98) 44% (673) 3% (20) 53Educ: Bachelors degree 25% (2) 2% (9) 9% (40) 58% (256) 6% (27) 444Educ: Post-grad 24% (59) 2% (5) 7% (6) 6% (48) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
127
Table HR6_16
Table HR6_16: Have you watched any of the following original TV shows or reboots?DuckTales
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 220Income: Under 50k 3% (398) 4% (46) 7% (86) 46% (595) 2% (56) 280Income: 50k-100k 3% (9) 3% (8) 8% (52) 47% (293) 0% (65) 69Income: 100k+ 22% (66) 2% (6) 6% (7) 63% (90) 7% (22) 302Ethnicity: White 28% (485) 3% (43) 6% () 52% (903) 0% (80) 723Ethnicity: Hispanic 36% (26) 9% (3) % (39) 29% (00) 5% (53) 350Ethnicity: Afr. Am. 3% (85) 6% (6) 0% (26) 38% (05) 5% (42) 274Ethnicity: Other 42% (85) 5% () 9% (8) 34% (69) 0% (2) 204Relig: Protestant 2% (4) % (6) 5% (28) 62% (333) % (57) 539Relig: Roman Catholic 29% (08) 2% (7) 7% (27) 5% (92) 2% (44) 378Relig: Something Else 37% (8) 2% (5) 9% (9) 43% (96) 9% (20) 22Relig: Jewish 4% (8) 5% (3) 3% () 66% (38) 2% (7) 58Relig: Evangelical 29% (83) 4% (27) 7% (4) 47% (293) 3% (82) 626Relig: Non-Evang. Catholics 24% (34) % (5) 5% (29) 60% (337) 0% (54) 559Relig: All Christian 27% (37) 3% (3) 6% (70) 53% (63) % (36) 85Relig: All Non-Christian 37% (8) 2% (5) 9% (9) 43% (96) 9% (20) 22Community: Urban 28% (5) 6% (3) % (60) 46% (250) 0% (55) 546Community: Suburban 28% (282) 2% (25) 7% (67) 52% (58) 0% (04) 997Community: Rural 34% (223) 2% (5) 4% (28) 47% (309) 3% (83) 658Employ: Private Sector 37% (260) 3% (23) 0% (70) 42% (296) 9% (6) 70Employ: Government 28% (50) 7% (3) 9% (7) 44% (79) % (9) 77Employ: Self-Employed 29% (58) 3% (6) 8% (6) 52% (06) 8% (7) 203Employ: Homemaker 42% (52) 3% (4) 2% (5) 34% (42) 0% (2) 26Employ: Student 7% (8) 9% (9) 2% (3) 46% (49) 6% (7) 06Employ: Retired 4% (64) — (2) % (3) 75% (343) % (49) 460Employ: Unemployed 34% (6) 4% (7) 6% (0) 4% (74) 5% (27) 79Employ: Other 39% (92) 3% (6) 5% (2) 37% (88) 7% (4) 239Military HH: Yes 27% (03) 3% () 5% (7) 56% (209) 0% (36) 376Military HH: No 30% (553) 3% (60) 8% (38) 48% (868) % (207) 825
Continued on next page
128
Morning ConsultTable HR6_16
Table HR6_16: Have you watched any of the following original TV shows or reboots?DuckTales
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 220RD/WT: Right Direction 28% (257) 4% (32) 9% (79) 47% (436) 3% (9) 922RD/WT: Wrong Track 3% (399) 3% (38) 6% (77) 50% (642) 0% (23) 279Trump Job Approve 29% (27) 3% (33) 6% (58) 49% (459) 2% (7) 937Trump Job Disapprove 30% (344) 3% (32) 8% (89) 50% (579) 9% (04) 47Trump Job Strongly Approve 28% (38) 4% (9) 5% (26) 50% (249) 3% (62) 494Trump Job Somewhat Approve 30% (33) 3% (3) 7% (33) 47% (20) 2% (54) 443Trump Job Somewhat Disapprove 30% (00) 5% (6) 2% (40) 43% (44) % (36) 336Trump Job Strongly Disapprove 30% (244) 2% (5) 6% (48) 54% (435) 8% (68) 8#1 Issue: Economy 33% (209) 2% (2) 9% (54) 47% (298) 9% (58) 632#1 Issue: Security 28% (85) 4% (4) 3% (9) 54% (65) 0% (3) 304#1 Issue: Health Care 30% (07) 2% (6) 8% (29) 47% (66) 3% (45) 354#1 Issue: Medicare / Social Security 8% (65) 2% (7) 3% (3) 65% (237) 2% (44) 366#1 Issue: Women’s Issues 29% (43) 6% (9) 9% (4) 43% (64) 3% (9) 49#1 Issue: Education 39% (63) 6% (0) 3% (20) 30% (48) 3% (20) 62#1 Issue: Energy 35% (38) 9% (0) 0% () 38% (40) 8% (9) 08#1 Issue: Other 36% (45) 2% (2) 4% (5) 46% (58) 2% (5) 272016 Vote: Hillary Clinton 29% (2) 3% (8) 8% (55) 52% (379) 9% (63) 7262016 Vote: Donald Trump 27% (200) 3% (2) 6% (44) 53% (393) % (82) 7402016 Vote: Someone else 30% (53) 4% (7) 8% (4) 50% (90) 8% (5) 792016 Vote: Didnt Vote 35% (90) 4% (24) 8% (43) 39% (24) 4% (80) 550Voted in 2014: Yes 29% (402) 3% (4) 6% (80) 54% (753) 9% (25) 40Voted in 2014: No 32% (254) 4% (30) 9% (75) 4% (325) 5% (7) 8002012 Vote: Barack Obama 29% (253) 3% (26) 7% (58) 53% (463) 9% (74) 8752012 Vote: Mitt Romney 25% (38) 3% (4) 5% (30) 58% (38) 9% (47) 5472012 Vote: Other 40% (38) 2% (2) 2% (2) 4% (39) 5% (4) 942012 Vote: Didn’t Vote 33% (227) 4% (28) 9% (65) 37% (255) 6% (07) 682
Continued on next page
National Tracking Poll #181011, October, 2018
129
Table HR6_16
Table HR6_16: Have you watched any of the following original TV shows or reboots?DuckTales
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (656) 3% (70) 7% (55) 49% (077) % (242) 2204-Region: Northeast 24% (93) 3% (4) 8% (3) 54% (22) % (44) 3944-Region: Midwest 34% (56) 2% () 7% (34) 46% (25) 0% (47) 4624-Region: South 30% (25) 4% (33) 7% (58) 47% (386) 2% (97) 8254-Region: West 30% (56) 3% (3) 6% (32) 5% (265) 0% (54) 520Favorable of Trump 28% (259) 3% (27) 6% (60) 50% (462) 3% (7) 924Unfavorable of Trump 3% (35) 3% (38) 8% (87) 50% (575) 8% (93) 44Very Favorable of Trump 28% (45) 3% (4) 4% (22) 52% (267) 3% (66) 55Somewhat Favorable of Trump 28% (4) 3% (3) 9% (38) 47% (94) 2% (50) 409Somewhat Unfavorable of Trump 35% (79) 4% (8) % (25) 45% (03) 6% (3) 228Very Unfavorable of Trump 30% (272) 3% (30) 7% (62) 52% (472) 9% (80) 96Frequent TVWatcher 32% (524) 3% (48) 7% (23) 49% (804) 9% (47) 646Frequent Movie Watchers 37% (365) 3% (33) 9% (90) 40% (396) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
130
Morning ConsultTable HR6_17
Table HR6_17: Have you watched any of the following original TV shows or reboots?Lost in Space
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 220Gender: Male 3% (329) 7% (73) 2% (26) 40% (42) % (4) 062Gender: Female 34% (388) 3% (36) 5% (60) 48% (545) 0% (09) 39Age: 18-29 % (52) 9% (43) 9% (45) 55% (268) 7% (82) 490Age: 30-44 7% (90) 7% (38) 9% (48) 54% (285) 2% (62) 524Age: 45-54 39% (58) 5% (9) % (46) 36% (46) 9% (36) 406Age: 55-64 63% (29) 2% (6) 6% (22) 22% (76) 6% (22) 346Age: 65+ 45% (98) % (3) 6% (25) 44% (90) 5% (20) 436Generation Z: 18-21 9% (9) 4% (7) 9% (8) 57% (5) 2% (42) 20Millennial: Age 22-37 3% (72) 0% (57) 9% (52) 54% (306) 5% (83) 568Generation X: Age 38-53 3% (90) 6% (34) % (67) 44% (266) 9% (52) 608Boomers: Age 54-72 58% (45) 2% () 6% (46) 30% (22) 5% (33) 79PID: Dem (no lean) 32% (247) 5% (38) 9% (70) 44% (340) 0% (74) 769PID: Ind (no lean) 33% (9) 4% (22) 0% (56) 45% (265) 9% (52) 586PID: Rep (no lean) 33% (279) 6% (49) 7% (60) 43% (36) 2% (97) 846PID/Gender: DemMen 27% (97) 7% (25) 3% (46) 40% (47) 3% (48) 362PID/Gender: DemWomen 37% (50) 3% (3) 6% (24) 47% (93) 6% (26) 407PID/Gender: Ind Men 33% (92) 5% (5) 4% (40) 42% (7) 6% (7) 28PID/Gender: Ind Women 32% (99) 2% (7) 5% (6) 48% (47) % (35) 305PID/Gender: Rep Men 33% (40) 8% (33) 0% (40) 37% (56) 2% (49) 49PID/Gender: Rep Women 33% (39) 4% (6) 5% (20) 48% (204) % (48) 427Ideo: Liberal (1-3) 30% (27) 7% (48) 0% (76) 43% (35) % (78) 735Ideo: Moderate (4) 35% (63) 5% (22) 0% (47) 43% (200) 8% (37) 470Ideo: Conservative (5-7) 36% (266) 4% (29) 7% (49) 46% (338) 8% (58) 740Educ: College 32% (486) 5% (76) 8% (20) 42% (643) 2% (87) 53Educ: Bachelors degree 32% (40) 5% (2) 9% (4) 50% (220) 5% (2) 444Educ: Post-grad 37% (9) 5% (2) 0% (25) 42% (02) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
131
Table HR6_17
Table HR6_17: Have you watched any of the following original TV shows or reboots?Lost in Space
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 220Income: Under 50k 32% (407) 5% (6) 8% (0) 44% (563) 2% (48) 280Income: 50k-100k 33% (202) 6% (37) 9% (59) 43% (266) 9% (55) 69Income: 100k+ 36% (08) 4% () 9% (27) 45% (36) 7% (20) 302Ethnicity: White 34% (588) 4% (77) 8% (38) 45% (769) 9% (5) 723Ethnicity: Hispanic 20% (69) 9% (32) 3% (45) 43% (5) 5% (53) 350Ethnicity: Afr. Am. 3% (86) 5% (2) 9% (26) 39% (06) 6% (45) 274Ethnicity: Other 2% (43) 0% (20) % (23) 45% (9) 3% (27) 204Relig: Protestant 42% (225) 3% (7) 6% (32) 43% (229) 7% (36) 539Relig: Roman Catholic 35% (34) 4% (4) 8% (29) 44% (65) 0% (37) 378Relig: Something Else 33% (74) 4% (9) 6% (4) 47% (04) 9% (9) 22Relig: Jewish 40% (23) 5% (3) 4% (2) 45% (26) 7% (4) 58Relig: Evangelical 35% (29) 4% (23) 8% (5) 4% (256) 2% (77) 626Relig: Non-Evang. Catholics 40% (22) 3% (7) 7% (38) 44% (247) 7% (37) 559Relig: All Christian 37% (440) 3% (40) 8% (89) 42% (503) 0% (3) 85Relig: All Non-Christian 33% (74) 4% (9) 6% (4) 47% (04) 9% (9) 22Community: Urban 26% (42) 7% (38) % (60) 45% (248) % (58) 546Community: Suburban 35% (350) 4% (4) 7% (68) 45% (445) 9% (92) 997Community: Rural 34% (225) 5% (30) 9% (58) 4% (273) % (73) 658Employ: Private Sector 30% (2) 6% (45) % (80) 45% (323) 7% (52) 70Employ: Government 29% (52) 6% (0) 3% (23) 40% (7) 2% (2) 77Employ: Self-Employed 33% (66) 4% (8) 2% (25) 42% (86) 9% (8) 203Employ: Homemaker 28% (36) 5% (7) 5% (6) 50% (63) 2% (5) 26Employ: Student 6% (6) 8% (8) 4% (4) 64% (68) 9% (20) 06Employ: Retired 46% (22) % (5) 5% (23) 42% (95) 6% (26) 460Employ: Unemployed 30% (54) 4% (8) 5% (0) 43% (77) 7% (3) 79Employ: Other 34% (80) 8% (9) 7% (7) 35% (83) 7% (40) 239Military HH: Yes 40% (50) 5% (7) % (43) 38% (43) 6% (23) 376Military HH: No 3% (567) 5% (92) 8% (44) 45% (823) % (200) 825
Continued on next page
132
Morning ConsultTable HR6_17
Table HR6_17: Have you watched any of the following original TV shows or reboots?Lost in Space
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 220RD/WT: Right Direction 32% (296) 6% (53) 0% (89) 42% (384) % (00) 922RD/WT: Wrong Track 33% (42) 4% (56) 8% (97) 45% (58) 0% (23) 279Trump Job Approve 36% (342) 5% (47) 8% (73) 42% (393) 9% (82) 937Trump Job Disapprove 3% (355) 5% (59) 9% (04) 45% (52) 9% (08) 47Trump Job Strongly Approve 37% (85) 6% (32) 6% (30) 42% (208) 8% (39) 494Trump Job Somewhat Approve 35% (57) 4% (6) 0% (43) 42% (85) 0% (42) 443Trump Job Somewhat Disapprove 25% (84) 6% (20) 9% (3) 47% (59) 3% (44) 336Trump Job Strongly Disapprove 34% (272) 5% (39) 9% (73) 45% (362) 8% (65) 8#1 Issue: Economy 30% (92) 3% (20) 9% (55) 48% (30) 0% (63) 632#1 Issue: Security 36% () 6% (8) 7% (23) 42% (29) 8% (25) 304#1 Issue: Health Care 3% (09) 6% (2) 0% (37) 43% (52) 0% (35) 354#1 Issue: Medicare / Social Security 44% (6) 4% (5) 6% (22) 36% (33) 9% (35) 366#1 Issue: Women’s Issues 26% (39) 5% (7) 6% (0) 49% (74) 3% (20) 49#1 Issue: Education 8% (29) 0% (6) 9% (5) 5% (83) % (8) 62#1 Issue: Energy 32% (35) 7% (8) 9% (0) 43% (47) 7% (8) 08#1 Issue: Other 32% (4) 4% (5) 2% (5) 38% (48) 5% (9) 272016 Vote: Hillary Clinton 36% (259) 5% (38) 0% (75) 40% (292) 9% (63) 7262016 Vote: Donald Trump 38% (285) 4% (33) 7% (55) 43% (39) 6% (48) 7402016 Vote: Someone else 30% (53) 5% (9) 3% (24) 46% (82) 6% () 792016 Vote: Didnt Vote 22% (20) 5% (29) 6% (33) 49% (270) 8% (98) 550Voted in 2014: Yes 37% (523) 5% (69) % (48) 40% (556) 7% (05) 40Voted in 2014: No 24% (94) 5% (40) 5% (39) 5% (40) 5% (8) 8002012 Vote: Barack Obama 38% (334) 4% (34) % (97) 40% (347) 7% (63) 8752012 Vote: Mitt Romney 39% (22) 5% (26) 8% (42) 42% (228) 7% (39) 5472012 Vote: Other 33% (3) 4% (4) 9% (9) 42% (40) 2% () 942012 Vote: Didn’t Vote 2% (40) 7% (45) 6% (39) 5% (348) 6% (0) 682
Continued on next page
National Tracking Poll #181011, October, 2018
133
Table HR6_17
Table HR6_17: Have you watched any of the following original TV shows or reboots?Lost in Space
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 33% (77) 5% (09) 8% (86) 44% (965) 0% (223) 2204-Region: Northeast 36% (40) 2% (8) 9% (36) 44% (73) 9% (36) 3944-Region: Midwest 33% (5) 6% (27) 6% (28) 48% (220) 8% (36) 4624-Region: South 34% (278) 5% (4) 9% (76) 4% (340) % (90) 8254-Region: West 28% (48) 6% (33) 9% (47) 45% (233) 2% (6) 520Favorable of Trump 35% (327) 5% (49) 8% (7) 43% (397) 9% (80) 924Unfavorable of Trump 32% (365) 5% (52) 9% (04) 46% (527) 8% (97) 44Very Favorable of Trump 38% (95) 5% (26) 7% (35) 43% (220) 7% (38) 55Somewhat Favorable of Trump 32% (32) 5% (22) 9% (36) 43% (77) 0% (42) 409Somewhat Unfavorable of Trump 32% (74) 6% (3) 0% (24) 43% (98) 9% (20) 228Very Unfavorable of Trump 32% (29) 4% (38) 9% (8) 47% (429) 8% (77) 96Frequent TVWatcher 35% (576) 5% (84) 9% (47) 43% (700) 8% (38) 646Frequent Movie Watchers 35% (344) 6% (64) % (2) 38% (377) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
134
Morning ConsultTable HR6_18
Table HR6_18: Have you watched any of the following original TV shows or reboots?Dynasty
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 220Gender: Male 23% (244) 4% (42) 4% (46) 57% (608) % (22) 062Gender: Female 36% (409) 3% (33) 5% (60) 48% (548) 8% (88) 39Age: 18-29 9% (45) 7% (36) 8% (38) 59% (287) 7% (83) 490Age: 30-44 20% (06) 3% (5) 5% (25) 6% (37) 2% (60) 524Age: 45-54 40% (64) 4% (5) 4% (6) 45% (83) 7% (28) 406Age: 55-64 45% (55) — () 3% (0) 46% (59) 6% (2) 346Age: 65+ 42% (82) 2% (9) 4% (8) 48% (2) 4% (7) 436Generation Z: 18-21 7% (4) 9% (9) 6% (3) 57% (4) 2% (4) 20Millennial: Age 22-37 3% (74) 4% (25) 6% (34) 63% (356) 4% (80) 568Generation X: Age 38-53 35% (25) 3% (2) 5% (32) 49% (295) 7% (44) 608Boomers: Age 54-72 43% (309) 2% () 3% (24) 47% (339) 5% (36) 79PID: Dem (no lean) 30% (23) 3% (22) 5% (4) 53% (408) 9% (67) 769PID: Ind (no lean) 28% (63) 4% (2) 6% (33) 56% (327) 7% (42) 586PID: Rep (no lean) 3% (259) 4% (32) 4% (33) 50% (422) 2% (0) 846PID/Gender: DemMen 22% (78) 4% (3) 4% (4) 57% (205) 4% (52) 362PID/Gender: DemWomen 38% (53) 2% (0) 6% (26) 50% (202) 4% (6) 407PID/Gender: Ind Men 24% (67) 3% (9) 5% (4) 63% (77) 5% (4) 28PID/Gender: Ind Women 3% (96) 4% (3) 6% (9) 49% (50) 9% (28) 305PID/Gender: Rep Men 23% (98) 5% (2) 4% (8) 54% (226) 3% (56) 49PID/Gender: Rep Women 38% (6) 3% () 3% (4) 46% (96) 0% (45) 427Ideo: Liberal (1-3) 25% (85) 6% (42) 7% (5) 52% (386) 0% (70) 735Ideo: Moderate (4) 36% (69) 2% (0) 5% (23) 5% (24) 6% (28) 470Ideo: Conservative (5-7) 3% (23) 2% (8) 3% (22) 54% (402) 9% (66) 740Educ: College 29% (434) 4% (57) 5% (83) 50% (760) 2% (79) 53Educ: Bachelors degree 33% (45) 3% (4) 3% (4) 56% (250) 5% (2) 444Educ: Post-grad 30% (74) 2% (5) 4% (0) 60% (45) 4% (0) 244
Continued on next page
National Tracking Poll #181011, October, 2018
135
Table HR6_18
Table HR6_18: Have you watched any of the following original TV shows or reboots?Dynasty
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 220Income: Under 50k 29% (377) 3% (43) 6% (72) 5% (65) % (37) 280Income: 50k-100k 30% (84) 3% (9) 4% (25) 53% (33) 0% (60) 69Income: 100k+ 3% (92) 4% (3) 3% (9) 58% (74) 4% (3) 302Ethnicity: White 30% (55) 3% (50) 4% (7) 54% (937) 9% (50) 723Ethnicity: Hispanic 20% (70) 7% (23) 7% (24) 52% (80) 5% (5) 350Ethnicity: Afr. Am. 34% (93) 5% (3) 0% (28) 38% (04) 3% (36) 274Ethnicity: Other 22% (45) 6% (2) 4% (7) 56% (5) 2% (25) 204Relig: Protestant 40% (27) 2% (8) 3% (8) 49% (263) 6% (33) 539Relig: Roman Catholic 30% (3) 3% (2) 7% (25) 54% (203) 7% (25) 378Relig: Something Else 29% (65) 3% (7) 5% (0) 54% (9) 9% (9) 22Relig: Jewish 32% (9) 6% (3) 6% (3) 5% (30) 5% (3) 58Relig: Evangelical 36% (225) 4% (23) 6% (40) 43% (27) % (67) 626Relig: Non-Evang. Catholics 35% (94) 2% () 4% (22) 55% (305) 5% (27) 559Relig: All Christian 35% (49) 3% (35) 5% (62) 49% (576) 8% (94) 85Relig: All Non-Christian 29% (65) 3% (7) 5% (0) 54% (9) 9% (9) 22Community: Urban 26% (42) 5% (28) 8% (42) 5% (279) 0% (55) 546Community: Suburban 3% (34) 3% (28) 4% (42) 53% (53) 8% (82) 997Community: Rural 30% (97) 3% (20) 3% (22) 53% (346) % (73) 658Employ: Private Sector 29% (203) 4% (29) 5% (35) 55% (394) 7% (49) 70Employ: Government 25% (44) 3% (6) 9% (6) 52% (92) % (9) 77Employ: Self-Employed 29% (59) 3% (6) 5% () 53% (07) 0% (20) 203Employ: Homemaker 24% (3) 3% (3) 9% () 54% (68) 0% (3) 26Employ: Student 6% (7) 9% (0) 6% (6) 62% (66) 8% (9) 06Employ: Retired 39% (8) 2% (9) 4% (7) 49% (226) 6% (29) 460Employ: Unemployed 28% (50) 2% (3) 3% (6) 50% (90) 7% (30) 79Employ: Other 33% (78) 4% (9) 2% (5) 48% (4) 4% (32) 239Military HH: Yes 32% (2) 3% () 6% (23) 52% (96) 7% (25) 376Military HH: No 29% (532) 4% (64) 5% (83) 53% (96) 0% (86) 825
Continued on next page
136
Morning ConsultTable HR6_18
Table HR6_18: Have you watched any of the following original TV shows or reboots?Dynasty
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 220RD/WT: Right Direction 29% (270) 4% (34) 5% (44) 5% (472) % (04) 922RD/WT: Wrong Track 30% (383) 3% (42) 5% (62) 54% (685) 8% (07) 279Trump Job Approve 32% (302) 3% (32) 3% (27) 52% (492) 9% (84) 937Trump Job Disapprove 29% (335) 4% (4) 6% (7) 53% (607) 8% (93) 47Trump Job Strongly Approve 32% (57) 4% (2) 3% (3) 5% (254) 0% (49) 494Trump Job Somewhat Approve 33% (45) 2% () 3% (4) 54% (238) 8% (35) 443Trump Job Somewhat Disapprove 28% (96) 5% (8) 9% (32) 46% (56) 0% (35) 336Trump Job Strongly Disapprove 29% (239) 3% (23) 5% (40) 56% (45) 7% (58) 8#1 Issue: Economy 29% (86) 4% (23) 5% (33) 55% (345) 7% (45) 632#1 Issue: Security 3% (95) 5% (6) 3% (0) 53% (6) 7% (22) 304#1 Issue: Health Care 32% (2) 2% (9) 6% (2) 49% (74) % (38) 354#1 Issue: Medicare / Social Security 39% (43) 2% (8) 5% (20) 43% (59) 0% (35) 366#1 Issue: Women’s Issues 23% (34) 5% (8) 7% () 53% (79) 2% (7) 49#1 Issue: Education 5% (24) 4% (6) 2% (3) 64% (03) 6% (25) 62#1 Issue: Energy 26% (28) 3% (4) 6% (6) 54% (58) % (2) 08#1 Issue: Other 24% (3) % () % () 6% (77) 3% (6) 272016 Vote: Hillary Clinton 34% (245) 3% (9) 6% (47) 49% (357) 8% (58) 7262016 Vote: Donald Trump 35% (256) 4% (28) 4% (29) 50% (37) 8% (56) 7402016 Vote: Someone else 20% (35) 2% (4) 3% (5) 69% (24) 6% () 792016 Vote: Didnt Vote 2% (7) 4% (24) 4% (22) 55% (30) 6% (86) 550Voted in 2014: Yes 34% (48) 3% (38) 5% (63) 5% (7) 8% (07) 40Voted in 2014: No 2% (72) 5% (38) 5% (42) 56% (445) 3% (03) 8002012 Vote: Barack Obama 35% (306) 2% (20) 5% (45) 5% (448) 6% (56) 8752012 Vote: Mitt Romney 34% (85) 4% (2) 4% (23) 52% (282) 7% (37) 5472012 Vote: Other 30% (28) 4% (4) 4% (4) 55% (52) 7% (7) 942012 Vote: Didn’t Vote 20% (34) 5% (3) 5% (34) 55% (372) 6% () 682
Continued on next page
National Tracking Poll #181011, October, 2018
137
Table HR6_18
Table HR6_18: Have you watched any of the following original TV shows or reboots?Dynasty
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 30% (653) 3% (75) 5% (06) 53% (56) 0% (20) 2204-Region: Northeast 30% (7) 3% () 5% (8) 54% (23) 9% (34) 3944-Region: Midwest 29% (34) 2% () 6% (28) 54% (25) 8% (39) 4624-Region: South 32% (267) 4% (32) 5% (4) 49% (402) 0% (83) 8254-Region: West 26% (35) 4% (2) 4% (9) 56% (290) 0% (54) 520Favorable of Trump 32% (300) 4% (33) 4% (36) 5% (473) 9% (82) 924Unfavorable of Trump 28% (325) 3% (38) 5% (58) 56% (636) 8% (88) 44Very Favorable of Trump 34% (77) 4% (20) 4% (2) 49% (253) 8% (43) 55Somewhat Favorable of Trump 30% (23) 3% (3) 4% (5) 54% (220) 0% (39) 409Somewhat Unfavorable of Trump 28% (63) 5% () 6% (3) 55% (26) 7% (5) 228Very Unfavorable of Trump 29% (262) 3% (28) 5% (45) 56% (509) 8% (72) 96Frequent TVWatcher 3% (507) 3% (53) 5% (80) 54% (88) 8% (25) 646Frequent Movie Watchers 30% (30) 4% (39) 6% (57) 5% (503) 9% (90) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
138
Morning ConsultTable HR6_19
Table HR6_19: Have you watched any of the following original TV shows or reboots?American Idol
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 220Gender: Male 33% (345) 4% (42) 6% (73) 39% (46) 8% (86) 062Gender: Female 45% (58) 3% (36) 6% (77) 29% (332) 7% (76) 39Age: 18-29 37% (79) 6% (3) 22% (07) 24% (7) 2% (56) 490Age: 30-44 44% (23) 5% (25) 5% (76) 29% (54) 7% (38) 524Age: 45-54 43% (74) 2% (9) 5% (63) 33% (36) 6% (24) 406Age: 55-64 37% (30) 3% (9) 3% (44) 4% (42) 6% (22) 346Age: 65+ 34% (49) % (6) 4% (60) 46% (200) 5% (22) 436Generation Z: 18-21 33% (66) 4% (9) 24% (49) 26% (52) 3% (25) 20Millennial: Age 22-37 4% (235) 7% (38) 6% (94) 26% (48) 0% (55) 568Generation X: Age 38-53 43% (260) 2% (4) 6% (99) 33% (97) 6% (37) 608Boomers: Age 54-72 38% (273) 2% (7) 3% (9) 42% (30) 5% (37) 79PID: Dem (no lean) 37% (283) 4% (30) 8% (42) 33% (252) 8% (62) 769PID: Ind (no lean) 38% (225) 3% (7) 3% (74) 39% (227) 7% (43) 586PID: Rep (no lean) 42% (355) 4% (3) 6% (34) 32% (268) 7% (57) 846PID/Gender: DemMen 28% (0) 4% (4) 20% (73) 37% (34) % (4) 362PID/Gender: DemWomen 45% (82) 4% (7) 7% (69) 29% (9) 5% (20) 407PID/Gender: Ind Men 33% (92) 4% () 3% (37) 46% (29) 4% (2) 28PID/Gender: Ind Women 43% (33) 2% (6) 2% (37) 32% (98) 0% (30) 305PID/Gender: Rep Men 36% (52) 4% (8) 5% (63) 37% (54) 8% (32) 49PID/Gender: Rep Women 47% (203) 3% (4) 7% (7) 27% (5) 6% (25) 427Ideo: Liberal (1-3) 37% (275) 5% (35) 7% (25) 33% (245) 7% (54) 735Ideo: Moderate (4) 40% (88) 3% (3) 8% (84) 34% (60) 5% (25) 470Ideo: Conservative (5-7) 39% (287) 3% (22) 4% (04) 38% (282) 6% (45) 740Educ: College 40% (604) 4% (53) 6% (245) 3% (470) 9% (40) 53Educ: Bachelors degree 38% (7) 5% (2) 5% (66) 39% (74) 3% (2) 444Educ: Post-grad 36% (88) 2% (4) 6% (39) 43% (04) 4% (0) 244
Continued on next page
National Tracking Poll #181011, October, 2018
139
Table HR6_19
Table HR6_19: Have you watched any of the following original TV shows or reboots?American Idol
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 220Income: Under 50k 40% (50) 4% (47) 5% (95) 32% (409) 9% (8) 280Income: 50k-100k 39% (240) 4% (24) 6% (02) 35% (27) 6% (35) 69Income: 100k+ 37% (2) 2% (7) 8% (53) 40% (2) 3% (9) 302Ethnicity: White 39% (670) 3% (52) 6% (267) 36% (65) 7% (9) 723Ethnicity: Hispanic 33% (7) 9% (32) 6% (54) 30% (05) 2% (4) 350Ethnicity: Afr. Am. 42% (4) 7% (8) 7% (47) 26% (70) 9% (24) 274Ethnicity: Other 39% (79) 4% (8) 7% (35) 3% (63) 9% (8) 204Relig: Protestant 4% (29) 3% (4) 4% (76) 39% (20) 4% (9) 539Relig: Roman Catholic 37% (4) 4% (6) 5% (56) 36% (36) 8% (29) 378Relig: Something Else 46% (0) % (2) 4% (3) 33% (72) 6% (4) 22Relig: Jewish 38% (22) 2% () 8% () 40% (23) 2% () 58Relig: Evangelical 43% (272) 6% (38) 5% (95) 28% (77) 7% (45) 626Relig: Non-Evang. Catholics 39% (26) 2% (9) 4% (78) 40% (226) 5% (30) 559Relig: All Christian 4% (488) 4% (47) 5% (73) 34% (403) 6% (75) 85Relig: All Non-Christian 46% (0) % (2) 4% (3) 33% (72) 6% (4) 22Community: Urban 36% (97) 6% (3) 8% (00) 33% (80) 7% (38) 546Community: Suburban 39% (388) 3% (28) 7% (72) 35% (346) 6% (64) 997Community: Rural 42% (279) 3% (20) 2% (79) 34% (222) 9% (60) 658Employ: Private Sector 40% (287) 5% (38) 7% (8) 34% (238) 4% (29) 70Employ: Government 36% (65) 6% () 9% (35) 33% (58) 5% (9) 77Employ: Self-Employed 42% (84) 3% (6) 4% (29) 37% (75) 4% (9) 203Employ: Homemaker 4% (52) 4% (5) 8% (23) 26% (33) % (3) 26Employ: Student 24% (26) 9% (0) 22% (23) 3% (33) 4% (5) 06Employ: Retired 34% (57) % (4) 4% (63) 45% (207) 6% (30) 460Employ: Unemployed 38% (68) % (2) 3% (24) 30% (54) 8% (32) 79Employ: Other 52% (25) 2% (4) 5% (36) 20% (49) % (25) 239Military HH: Yes 35% (3) 3% (2) 8% (68) 40% (5) 4% (4) 376Military HH: No 40% (732) 4% (66) 5% (282) 33% (597) 8% (48) 825
Continued on next page
140
Morning ConsultTable HR6_19
Table HR6_19: Have you watched any of the following original TV shows or reboots?American Idol
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 220RD/WT: Right Direction 38% (350) 4% (37) 6% (48) 33% (306) 9% (8) 922RD/WT: Wrong Track 40% (53) 3% (42) 6% (202) 35% (442) 6% (80) 279Trump Job Approve 40% (379) 3% (32) 5% (37) 35% (325) 7% (65) 937Trump Job Disapprove 40% (455) 3% (40) 7% (92) 34% (393) 6% (66) 47Trump Job Strongly Approve 39% (94) 3% (6) 3% (62) 38% (87) 7% (35) 494Trump Job Somewhat Approve 42% (85) 4% (6) 7% (75) 3% (38) 7% (30) 443Trump Job Somewhat Disapprove 38% (28) 4% (3) 9% (64) 3% (04) 8% (27) 336Trump Job Strongly Disapprove 40% (327) 3% (27) 6% (28) 36% (289) 5% (40) 8#1 Issue: Economy 40% (253) 4% (25) 8% (3) 32% (202) 6% (40) 632#1 Issue: Security 42% (27) 4% () 4% (4) 36% () 5% (5) 304#1 Issue: Health Care 40% (42) 3% () 7% (60) 33% (7) 7% (24) 354#1 Issue: Medicare / Social Security 35% (29) % (5) 6% (58) 36% (32) 2% (42) 366#1 Issue: Women’s Issues 38% (56) 6% (9) 6% (24) 34% (5) 6% (9) 49#1 Issue: Education 43% (69) 6% (0) 20% (33) 24% (38) 7% () 62#1 Issue: Energy 29% (3) 6% (6) 2% (3) 46% (50) 7% (7) 08#1 Issue: Other 44% (55) % () 6% (8) 38% (48) % (4) 272016 Vote: Hillary Clinton 4% (299) 3% (23) 8% (28) 32% (235) 6% (4) 7262016 Vote: Donald Trump 38% (282) 4% (28) 5% (3) 38% (278) 5% (38) 7402016 Vote: Someone else 36% (65) 2% (4) % (9) 44% (79) 7% (2) 792016 Vote: Didnt Vote 39% (26) 4% (23) 6% (87) 28% (54) 3% (70) 550Voted in 2014: Yes 38% (534) 4% (53) 5% (25) 38% (525) 5% (72) 40Voted in 2014: No 4% (329) 3% (25) 7% (35) 28% (222) % (89) 8002012 Vote: Barack Obama 38% (329) 3% (30) 8% (53) 36% (36) 5% (47) 8752012 Vote: Mitt Romney 37% (205) 3% (8) 2% (68) 42% (232) 5% (25) 5472012 Vote: Other 42% (40) 2% () 8% (7) 34% (32) 5% (4) 942012 Vote: Didn’t Vote 42% (288) 4% (30) 6% (2) 24% (67) 3% (86) 682
Continued on next page
National Tracking Poll #181011, October, 2018
141
Table HR6_19
Table HR6_19: Have you watched any of the following original TV shows or reboots?American Idol
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (863) 4% (79) 6% (350) 34% (748) 7% (62) 2204-Region: Northeast 38% (50) 4% (7) 4% (56) 36% (44) 7% (27) 3944-Region: Midwest 38% (78) 2% () 9% (87) 35% (6) 5% (25) 4624-Region: South 42% (350) 4% (3) 5% (26) 3% (255) 8% (62) 8254-Region: West 36% (85) 4% (9) 6% (8) 36% (88) 9% (47) 520Favorable of Trump 40% (374) 3% (32) 4% (33) 35% (325) 7% (6) 924Unfavorable of Trump 40% (453) 3% (39) 7% (96) 35% (395) 5% (62) 44Very Favorable of Trump 4% (23) 3% (6) 4% (72) 36% (85) 5% (28) 55Somewhat Favorable of Trump 39% (60) 4% (6) 5% (6) 34% (40) 8% (33) 409Somewhat Unfavorable of Trump 43% (97) 5% () 9% (44) 29% (66) 4% (0) 228Very Unfavorable of Trump 39% (356) 3% (28) 7% (52) 36% (329) 6% (52) 96Frequent TVWatcher 42% (694) 4% (58) 6% (269) 33% (544) 5% (80) 646Frequent Movie Watchers 44% (440) 4% (38) 7% (67) 29% (285) 6% (59) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
142
Morning ConsultTable HR6_20
Table HR6_20: Have you watched any of the following original TV shows or reboots?Roseanne
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 220Gender: Male 36% (383) 5% (58) 9% (20) 3% (33) 8% (90) 062Gender: Female 47% (539) 4% (46) 2% (240) 23% (257) 5% (57) 39Age: 18-29 33% (6) 5% (25) 5% (74) 33% (63) 4% (66) 490Age: 30-44 46% (24) 5% (28) 25% (30) 9% (00) 5% (25) 524Age: 45-54 46% (87) 5% (20) 24% (95) 2% (84) 5% (20) 406Age: 55-64 44% (5) 4% (2) 22% (75) 26% (88) 5% (9) 346Age: 65+ 42% (82) 4% (9) 5% (66) 35% (52) 4% (7) 436Generation Z: 18-21 24% (49) 5% (0) 2% (23) 40% (80) 9% (39) 20Millennial: Age 22-37 40% (227) 5% (29) 22% (22) 26% (50) 7% (40) 568Generation X: Age 38-53 48% (292) 5% (33) 24% (44) 8% () 5% (28) 608Boomers: Age 54-72 44% (37) 4% (28) 9% (37) 28% (20) 5% (35) 79PID: Dem (no lean) 43% (327) 3% (25) 20% (53) 27% (206) 7% (57) 769PID: Ind (no lean) 43% (25) 4% (22) 2% (23) 27% (60) 5% (3) 586PID: Rep (no lean) 4% (343) 7% (57) 9% (65) 26% (222) 7% (59) 846PID/Gender: DemMen 33% (8) 5% (7) 8% (63) 34% (23) % (4) 362PID/Gender: DemWomen 5% (209) 2% (9) 22% (90) 20% (83) 4% (6) 407PID/Gender: Ind Men 43% (22) 5% (3) 7% (47) 30% (83) 6% (6) 28PID/Gender: Ind Women 42% (29) 3% (9) 25% (75) 25% (76) 5% (5) 305PID/Gender: Rep Men 34% (43) 7% (29) 22% (90) 30% (24) 8% (33) 49PID/Gender: Rep Women 47% (20) 7% (28) 7% (75) 23% (97) 6% (26) 427Ideo: Liberal (1-3) 40% (294) 4% (32) 9% (37) 30% (28) 7% (54) 735Ideo: Moderate (4) 43% (203) 3% (5) 24% (3) 25% (9) 4% (9) 470Ideo: Conservative (5-7) 42% (307) 7% (49) 9% (42) 27% (202) 5% (39) 740Educ: College 43% (656) 5% (7) 2% (33) 23% (345) 8% (28) 53Educ: Bachelors degree 38% (67) 5% (22) 9% (85) 36% (60) 2% (0) 444Educ: Post-grad 4% (99) 5% () 8% (43) 34% (82) 3% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
143
Table HR6_20
Table HR6_20: Have you watched any of the following original TV shows or reboots?Roseanne
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 220Income: Under 50k 43% (555) 4% (56) 20% (252) 24% (33) 8% (04) 280Income: 50k-100k 40% (246) 6% (35) 20% (24) 29% (82) 5% (33) 69Income: 100k+ 40% (2) 5% (4) 2% (65) 3% (93) 3% (0) 302Ethnicity: White 42% (722) 5% (84) 2% (367) 27% (460) 5% (89) 723Ethnicity: Hispanic 37% (3) 6% (20) 9% (67) 28% (96) 0% (36) 350Ethnicity: Afr. Am. 42% (7) 4% (2) 4% (38) 25% (69) 4% (38) 274Ethnicity: Other 40% (83) 4% (9) 7% (35) 29% (59) 9% (9) 204Relig: Protestant 44% (236) 4% (22) 2% (2) 28% (48) 4% (20) 539Relig: Roman Catholic 38% (42) 6% (23) 8% (69) 30% (3) 8% (3) 378Relig: Something Else 52% (4) 4% (0) 4% (3) 25% (56) 4% (0) 22Relig: Jewish 47% (27) 7% (4) 22% (3) 2% (2) 4% (2) 58Relig: Evangelical 44% (275) 6% (38) 20% (28) 22% (38) 8% (48) 626Relig: Non-Evang. Catholics 4% (230) 4% (2) 20% (2) 30% (69) 5% (27) 559Relig: All Christian 43% (505) 5% (59) 20% (239) 26% (307) 6% (75) 85Relig: All Non-Christian 52% (4) 4% (0) 4% (3) 25% (56) 4% (0) 22Community: Urban 37% (202) 5% (29) 20% (07) 29% (6) 9% (47) 546Community: Suburban 44% (437) 5% (47) 20% (99) 26% (255) 6% (58) 997Community: Rural 43% (282) 4% (29) 20% (34) 26% (7) 6% (42) 658Employ: Private Sector 42% (299) 6% (40) 25% (75) 24% (69) 4% (28) 70Employ: Government 36% (65) 6% () 9% (33) 3% (55) 8% (4) 77Employ: Self-Employed 40% (8) 5% (9) 24% (49) 24% (49) 7% (4) 203Employ: Homemaker 50% (62) 3% (4) 26% (33) 9% (24) 3% (3) 26Employ: Student 9% (20) 6% (7) 8% (9) 46% (49) 20% (22) 06Employ: Retired 43% (200) 3% (5) 5% (69) 33% (52) 5% (25) 460Employ: Unemployed 43% (77) 3% (5) 7% (3) 27% (48) % (9) 79Employ: Other 49% (7) 6% (4) 8% (42) 8% (43) 9% (23) 239Military HH: Yes 4% (54) 6% (22) 20% (74) 29% () 4% (5) 376Military HH: No 42% (767) 5% (82) 20% (366) 26% (477) 7% (32) 825
Continued on next page
144
Morning ConsultTable HR6_20
Table HR6_20: Have you watched any of the following original TV shows or reboots?Roseanne
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 220RD/WT: Right Direction 39% (357) 7% (68) 20% (85) 26% (237) 8% (75) 922RD/WT: Wrong Track 44% (564) 3% (36) 20% (256) 27% (350) 6% (72) 279Trump Job Approve 42% (39) 8% (7) 20% (88) 25% (235) 6% (53) 937Trump Job Disapprove 42% (485) 3% (30) 20% (23) 29% (330) 6% (7) 47Trump Job Strongly Approve 4% (203) 8% (40) 9% (94) 26% (30) 5% (27) 494Trump Job Somewhat Approve 42% (87) 7% (32) 2% (94) 24% (04) 6% (26) 443Trump Job Somewhat Disapprove 39% (30) 2% (8) 2% (72) 27% (90) % (36) 336Trump Job Strongly Disapprove 44% (355) 3% (22) 20% (60) 30% (239) 4% (35) 8#1 Issue: Economy 45% (282) 4% (26) 2% (35) 25% (59) 5% (3) 632#1 Issue: Security 36% (08) 7% (2) 24% (72) 30% (9) 4% () 304#1 Issue: Health Care 46% (6) 4% (3) 22% (79) 23% (8) 5% (9) 354#1 Issue: Medicare / Social Security 4% (48) 6% (22) 8% (65) 27% (00) 8% (30) 366#1 Issue: Women’s Issues 49% (73) 3% (5) 4% (2) 23% (34) % (7) 49#1 Issue: Education 36% (59) 6% (0) 7% (28) 29% (48) % (7) 62#1 Issue: Energy 32% (35) 5% (6) 20% (22) 34% (36) 9% (9) 08#1 Issue: Other 44% (56) 2% (2) 4% (8) 3% (39) 9% (2) 272016 Vote: Hillary Clinton 44% (320) 3% (9) 2% (54) 27% (95) 5% (38) 7262016 Vote: Donald Trump 4% (303) 7% (52) 2% (52) 27% (20) 4% (32) 7402016 Vote: Someone else 42% (75) 5% (9) 9% (33) 30% (54) 5% (8) 792016 Vote: Didnt Vote 40% (220) 5% (25) 8% (00) 25% (36) 3% (69) 550Voted in 2014: Yes 43% (597) 5% (76) 2% (293) 27% (372) 5% (63) 40Voted in 2014: No 4% (325) 4% (29) 8% (48) 27% (26) 0% (83) 8002012 Vote: Barack Obama 43% (376) 4% (32) 22% (9) 27% (235) 5% (4) 8752012 Vote: Mitt Romney 44% (239) 6% (34) 22% (8) 26% (4) 3% (5) 5472012 Vote: Other 45% (42) 5% (5) 20% (9) 26% (25) 3% (3) 942012 Vote: Didn’t Vote 39% (264) 5% (34) 7% (3) 27% (85) 3% (87) 682
Continued on next page
National Tracking Poll #181011, October, 2018
145
Table HR6_20
Table HR6_20: Have you watched any of the following original TV shows or reboots?Roseanne
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 42% (92) 5% (05) 20% (44) 27% (588) 7% (47) 2204-Region: Northeast 42% (64) 6% (24) 9% (75) 24% (95) 9% (36) 3944-Region: Midwest 44% (204) 4% (20) 24% () 23% (09) 4% (9) 4624-Region: South 44% (360) 5% (38) 20% (66) 25% (209) 6% (52) 8254-Region: West 37% (94) 4% (23) 7% (89) 34% (75) 8% (39) 520Favorable of Trump 42% (388) 8% (70) 9% (78) 26% (239) 5% (50) 924Unfavorable of Trump 43% (494) 3% (3) 2% (239) 28% (39) 5% (6) 44Very Favorable of Trump 44% (225) 7% (37) 8% (93) 26% (34) 5% (25) 55Somewhat Favorable of Trump 40% (62) 8% (32) 2% (85) 26% (05) 6% (24) 409Somewhat Unfavorable of Trump 38% (88) 4% (9) 25% (57) 27% (6) 6% (3) 228Very Unfavorable of Trump 44% (407) 2% (22) 20% (82) 28% (258) 5% (48) 96Frequent TVWatcher 43% (7) 4% (72) 22% (368) 25% (47) 5% (78) 646Frequent Movie Watchers 44% (436) 5% (49) 22% (29) 24% (235) 5% (50) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
146
Morning ConsultTable HR6_21
Table HR6_21: Have you watched any of the following original TV shows or reboots?MacGyver
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 220Gender: Male 39% (45) 7% (69) % (6) 34% (362) 9% (00) 062Gender: Female 39% (445) 3% (32) 2% (39) 39% (443) 7% (78) 39Age: 18-29 6% (8) 7% (35) 9% (45) 52% (252) 6% (77) 490Age: 30-44 44% (230) 4% (22) % (59) 32% (68) 9% (45) 524Age: 45-54 52% (209) 5% (2) % (44) 26% (07) 6% (24) 406Age: 55-64 46% (59) 2% (6) 2% (43) 34% (8) 6% (9) 346Age: 65+ 42% (82) 4% (7) 5% (65) 37% (60) 3% (3) 436Generation Z: 18-21 6% (32) 5% () 0% (2) 48% (97) 20% (40) 20Millennial: Age 22-37 26% (5) 7% (37) 8% (47) 47% (269) % (64) 568Generation X: Age 38-53 52% (33) 5% (30) 3% (80) 24% (48) 6% (37) 608Boomers: Age 54-72 44% (39) 2% (7) 3% (97) 36% (258) 4% (28) 79PID: Dem (no lean) 34% (259) 5% (36) 4% (04) 40% (307) 8% (63) 769PID: Ind (no lean) 39% (228) 4% (25) 3% (77) 37% (27) 7% (39) 586PID: Rep (no lean) 44% (374) 5% (4) 9% (74) 33% (28) 9% (76) 846PID/Gender: DemMen 3% (3) 7% (25) 2% (45) 38% (36) 2% (43) 362PID/Gender: DemWomen 36% (45) 3% () 5% (59) 42% (7) 5% (20) 407PID/Gender: Ind Men 43% (20) 7% (9) 2% (34) 34% (96) 5% (3) 28PID/Gender: Ind Women 35% (08) 2% (7) 4% (43) 40% (2) 8% (26) 305PID/Gender: Rep Men 43% (82) 6% (26) 9% (38) 3% (30) 0% (43) 49PID/Gender: Rep Women 45% (92) 3% (5) 8% (36) 35% (52) 8% (33) 427Ideo: Liberal (1-3) 33% (24) 6% (42) 3% (99) 40% (292) 8% (6) 735Ideo: Moderate (4) 43% (200) 4% (7) 2% (54) 35% (64) 7% (34) 470Ideo: Conservative (5-7) 46% (339) 4% (28) % (80) 34% (252) 5% (40) 740Educ: College 39% (587) 5% (78) 2% (80) 34% (56) 0% (5) 53Educ: Bachelors degree 39% (74) 3% (3) 0% (44) 44% (96) 4% (7) 444Educ: Post-grad 4% (00) 4% (0) 3% (3) 38% (93) 4% (0) 244
Continued on next page
National Tracking Poll #181011, October, 2018
147
Table HR6_21
Table HR6_21: Have you watched any of the following original TV shows or reboots?MacGyver
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 220Income: Under 50k 38% (493) 6% (75) % (42) 35% (450) 9% (20) 280Income: 50k-100k 38% (237) 3% (7) 5% (90) 37% (229) 7% (45) 69Income: 100k+ 43% (3) 3% (0) 8% (23) 42% (27) 4% (2) 302Ethnicity: White 4% (705) 4% (7) % (92) 37% (635) 7% (9) 723Ethnicity: Hispanic 32% (2) 8% (27) 2% (43) 34% (20) 4% (48) 350Ethnicity: Afr. Am. 33% (9) 6% (8) 5% (42) 33% (9) 2% (32) 274Ethnicity: Other 32% (64) 6% (3) 0% (2) 39% (79) 3% (27) 204Relig: Protestant 49% (26) 4% (20) 2% (63) 33% (77) 3% (7) 539Relig: Roman Catholic 36% (37) 6% (2) 2% (45) 37% (42) 9% (33) 378Relig: Something Else 42% (92) 7% (5) 8% (7) 39% (85) 5% () 22Relig: Jewish 4% (24) 2% () 0% (6) 39% (23) 7% (4) 58Relig: Evangelical 47% (294) 4% (27) 3% (82) 27% (70) 8% (53) 626Relig: Non-Evang. Catholics 38% (24) 4% (24) 2% (66) 40% (224) 6% (3) 559Relig: All Christian 43% (509) 4% (5) 2% (48) 33% (394) 7% (84) 85Relig: All Non-Christian 42% (92) 7% (5) 8% (7) 39% (85) 5% () 22Community: Urban 34% (85) 4% (22) 4% (74) 39% (23) 9% (5) 546Community: Suburban 39% (386) 5% (48) % (3) 39% (384) 6% (65) 997Community: Rural 44% (289) 5% (32) 0% (67) 32% (208) 9% (62) 658Employ: Private Sector 43% (305) 4% (3) 0% (74) 36% (258) 6% (42) 70Employ: Government 32% (56) 8% (4) 2% (2) 40% (70) 9% (6) 77Employ: Self-Employed 45% (9) 5% (0) 2% (25) 32% (64) 6% (3) 203Employ: Homemaker 33% (42) 5% (7) 2% (6) 38% (48) % (4) 26Employ: Student 7% (8) 6% (7) 8% (9) 6% (65) 7% (8) 06Employ: Retired 42% (92) 3% (6) 5% (69) 35% (63) 5% (2) 460Employ: Unemployed 36% (65) 2% (4) 6% (2) 38% (68) 7% (3) 79Employ: Other 43% (03) 5% (3) 3% (3) 29% (69) 0% (23) 239Military HH: Yes 45% (70) 6% (2) 5% (55) 3% (5) 4% (4) 376Military HH: No 38% (69) 4% (8) % (200) 38% (690) 9% (64) 825
Continued on next page
148
Morning ConsultTable HR6_21
Table HR6_21: Have you watched any of the following original TV shows or reboots?MacGyver
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 220RD/WT: Right Direction 42% (389) 5% (47) % (05) 32% (297) 9% (85) 922RD/WT: Wrong Track 37% (472) 4% (55) 2% (50) 40% (509) 7% (93) 279Trump Job Approve 45% (426) 5% (48) % (05) 32% (297) 7% (62) 937Trump Job Disapprove 36% (408) 4% (47) 3% (44) 4% (469) 7% (78) 47Trump Job Strongly Approve 48% (237) 4% (20) 9% (44) 33% (63) 6% (3) 494Trump Job Somewhat Approve 42% (88) 6% (28) 4% (6) 30% (34) 7% (32) 443Trump Job Somewhat Disapprove 37% (23) 4% (5) 5% (5) 36% (22) 7% (25) 336Trump Job Strongly Disapprove 35% (285) 4% (33) 2% (94) 43% (346) 7% (54) 8#1 Issue: Economy 45% (287) 5% (29) 9% (59) 33% (20) 7% (47) 632#1 Issue: Security 43% (3) 5% (5) 9% (28) 38% (5) 5% (6) 304#1 Issue: Health Care 37% (30) 4% (4) 4% (49) 36% (28) 9% (33) 354#1 Issue: Medicare / Social Security 39% (4) 4% (5) 8% (67) 3% (5) 8% (28) 366#1 Issue: Women’s Issues 26% (39) 7% (0) % (7) 47% (69) 9% (3) 49#1 Issue: Education 3% (50) 7% () 9% (4) 39% (64) 4% (22) 62#1 Issue: Energy 34% (37) 4% (4) 8% (8) 47% (5) 7% (8) 08#1 Issue: Other 35% (44) 3% (4) % (3) 42% (53) 9% (2) 272016 Vote: Hillary Clinton 37% (269) 4% (28) 4% (0) 38% (276) 7% (5) 7262016 Vote: Donald Trump 47% (350) 5% (37) % (84) 32% (234) 5% (34) 7402016 Vote: Someone else 40% (7) 5% (8) 3% (24) 36% (65) 6% () 792016 Vote: Didnt Vote 3% (69) 4% (25) 8% (46) 42% (230) 5% (8) 550Voted in 2014: Yes 43% (609) 5% (66) 3% (75) 34% (47) 6% (78) 40Voted in 2014: No 3% (252) 4% (36) 0% (80) 42% (334) 2% (99) 8002012 Vote: Barack Obama 38% (335) 5% (43) 3% (3) 38% (330) 6% (54) 8752012 Vote: Mitt Romney 49% (268) 3% (8) 2% (68) 32% (75) 3% (8) 5472012 Vote: Other 57% (53) 6% (5) % () 25% (24) % () 942012 Vote: Didn’t Vote 30% (203) 5% (36) 9% (64) 40% (275) 5% (04) 682
Continued on next page
National Tracking Poll #181011, October, 2018
149
Table HR6_21
Table HR6_21: Have you watched any of the following original TV shows or reboots?MacGyver
DemographicI watched theoriginal show
I watched thereboot
I watched boththe original
and the rebootI have not
watched at allDon’t know /No opinion Total N
Adults 39% (86) 5% (02) 2% (255) 37% (805) 8% (78) 2204-Region: Northeast 40% (57) 5% (20) 0% (40) 37% (47) 8% (30) 3944-Region: Midwest 40% (85) 4% (7) 2% (55) 38% (78) 6% (28) 4624-Region: South 40% (333) 5% (4) 2% (02) 34% (280) 8% (68) 8254-Region: West 36% (87) 5% (24) % (58) 38% (200) 0% (5) 520Favorable of Trump 45% (49) 5% (46) % (98) 32% (297) 7% (63) 924Unfavorable of Trump 36% (43) 4% (50) 3% (46) 40% (46) 6% (73) 44Very Favorable of Trump 48% (249) 5% (24) 8% (43) 33% (70) 5% (28) 55Somewhat Favorable of Trump 4% (69) 5% (22) 3% (55) 3% (27) 9% (35) 409Somewhat Unfavorable of Trump 45% (02) 5% () 3% (30) 32% (74) 5% () 228Very Unfavorable of Trump 34% (3) 4% (40) 3% (6) 42% (387) 7% (62) 96Frequent TVWatcher 4% (680) 5% (75) 2% (202) 36% (589) 6% (0) 646Frequent Movie Watchers 43% (428) 4% (44) 2% (23) 33% (330) 7% (66) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
150
Morning ConsultTable HR7_1
Table HR7_1: After watching, do you have a favorable or unfavorable view of the following reboots?Queer Eye
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 48% (87) 26% (46) 2% (22) 5% (8) 9% (6) 79Gender: Male 42% (36) 30% (26) 4% (2) 7% (6) 6% (5) 87Gender: Female 55% (50) 2% (20) 0% (0) 2% (2) 2% () 92Age: 18-29 44% (40) 25% (22) 8% (7) 5% (5) 8% (7) 9Millennial: Age 22-37 39% (30) 34% (27) % (9) 9% (7) 7% (6) 78PID: Dem (no lean) 58% (47) 20% (6) 0% (8) 5% (4) 7% (6) 8PID: Ind (no lean) 45% (22) 28% (4) 9% (5) 3% () 4% (7) 50Ideo: Liberal (1-3) 63% (70) 22% (24) 8% (9) 2% (2) 6% (6) Educ: College 47% (56) 23% (27) 3% (5) 5% (6) 2% (4) 8Income: Under 50k 48% (49) 22% (22) 3% (3) 7% (8) 0% (0) 02Income: 50k-100k 47% (25) 32% (7) % (6) % (0) 9% (5) 53Ethnicity: White 52% (65) 25% (32) 0% (3) 3% (4) 0% (2) 26Ethnicity: Hispanic 5% (26) 20% (0) 2% () 4% (2) 4% (2) 5Relig: All Christian 50% (29) 25% (4) 9% (5) 3% (2) 3% (8) 58Community: Urban 50% (34) 28% (9) 5% (0) % (0) 6% (4) 69Community: Suburban 46% (32) 29% (20) 2% (8) 4% (3) 0% (7) 70Employ: Private Sector 48% (29) 33% (20) 0% (6) 4% (3) 5% (3) 6Military HH: No 47% (74) 27% (42) 3% (2) 4% (6) 9% (4) 57RD/WT: Right Direction 4% (27) 29% (9) 9% (2) 4% (3) 7% (4) 64RD/WT: Wrong Track 52% (60) 24% (27) 9% (0) 5% (5) 0% (2) 5Trump Job Disapprove 52% (66) 24% (3) 3% (6) 3% (3) 8% (0) 27Trump Job Strongly Disapprove 59% (53) 22% (20) 7% (7) 3% (3) 8% (7) 902016 Vote: Hillary Clinton 54% (44) 23% (9) 2% (0) 4% (3) 7% (5) 82016 Vote: Didnt Vote 44% (23) 26% (4) 2% (6) 5% (3) 3% (7) 53Voted in 2014: Yes 53% (54) 23% (23) 2% (2) 5% (5) 8% (8) 0Voted in 2014: No 43% (33) 30% (23) 3% (0) 4% (3) % (8) 77
Continued on next page
National Tracking Poll #181011, October, 2018
151
Table HR7_1
Table HR7_1: After watching, do you have a favorable or unfavorable view of the following reboots?Queer Eye
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 48% (87) 26% (46) 2% (22) 5% (8) 9% (6) 792012 Vote: Barack Obama 55% (43) 25% (9) 9% (7) 5% (4) 7% (5) 782012 Vote: Didn’t Vote 43% (35) 27% (22) 6% (3) 5% (4) 0% (8) 824-Region: South 5% (32) 27% (7) 6% (4) 4% (3) % (7) 624-Region: West 5% (26) 28% (4) 0% (5) 2% () 8% (4) 5Unfavorable of Trump 53% (68) 23% (30) % (4) 5% (7) 7% (9) 27Very Unfavorable of Trump 58% (58) 22% (22) 9% (9) 4% (4) 7% (7) 99Frequent TVWatcher 52% (75) 26% (37) 9% (3) 5% (7) 8% (2) 43Frequent Movie Watchers 50% (4) 25% (2) 3% (0) 4% (3) 8% (6) 82Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
152
Morning ConsultTable HR7_4
Table HR7_4: After watching, do you have a favorable or unfavorable view of the following reboots?Full House
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (20) 36% (77) 5% (76) 4% (2) 4% (2) 495Gender: Male 34% (8) 39% (90) 6% (38) 4% (0) 7% (5) 234Gender: Female 46% (20) 33% (86) 5% (39) 4% () 2% (6) 262Age: 18-29 39% (67) 3% (54) 7% (29) 8% (3) 5% (8) 72Age: 30-44 44% (82) 34% (64) 8% (33) 3% (5) 2% (3) 87Age: 45-54 36% (23) 44% (29) 0% (7) 3% (2) 7% (4) 65Generation Z: 18-21 45% (30) 2% (4) 24% (6) 7% (5) 2% (2) 66Millennial: Age 22-37 38% (79) 38% (78) 5% (3) 5% () 4% (8) 207Generation X: Age 38-53 42% (62) 36% (53) 5% (22) 3% (5) 4% (6) 47Boomers: Age 54-72 4% (27) 39% (26) % (8) % () 7% (5) 67PID: Dem (no lean) 37% (62) 38% (65) 8% (30) 2% (4) 5% (9) 69PID: Ind (no lean) 43% (55) 29% (37) 5% (9) 6% (8) 7% (9) 27PID: Rep (no lean) 42% (84) 37% (75) 4% (28) 5% (0) 2% (3) 200PID/Gender: DemMen 28% (22) 44% (36) 9% (5) % (0) 9% (7) 8PID/Gender: DemWomen 45% (39) 33% (29) 7% (5) 4% (3) 2% (2) 88PID/Gender: Ind Men 4% (22) 29% (5) 5% (8) 5% (3) 0% (5) 53PID/Gender: Ind Women 44% (33) 30% (22) 5% () 7% (5) 4% (3) 74PID/Gender: Rep Men 37% (36) 40% (39) 5% (5) 6% (6) 3% (3) 00PID/Gender: Rep Women 48% (48) 35% (35) 3% (3) 3% (3) % () 00Ideo: Liberal (1-3) 44% (79) 30% (53) 4% (26) 6% () 5% (9) 78Ideo: Moderate (4) 36% (44) 46% (57) 6% (20) % (2) % (2) 24Ideo: Conservative (5-7) 36% (50) 36% (49) 8% (25) 4% (6) 6% (8) 38Educ: College 43% (5) 35% (23) 4% (50) 5% (6) 3% () 35Educ: Bachelors degree 37% (36) 40% (40) 7% (7) 3% (3) 4% (4) 99Income: Under 50k 38% (07) 38% (08) 5% (43) 5% (5) 3% (0) 283Income: 50k-100k 48% (72) 32% (48) 3% (20) 4% (6) 3% (5) 5Income: 100k+ 35% (2) 34% (2) 2% (3) — (0) 0% (6) 62Ethnicity: White 43% (6) 34% (29) 6% (59) 4% (6) 3% () 376
Continued on next page
National Tracking Poll #181011, October, 2018
153
Table HR7_4
Table HR7_4: After watching, do you have a favorable or unfavorable view of the following reboots?Full House
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (20) 36% (77) 5% (76) 4% (2) 4% (2) 495Ethnicity: Hispanic 46% (48) 27% (29) 6% (7) 2% (3) 8% (9) 05Ethnicity: Afr. Am. 28% (9) 47% (32) 8% (5) 5% (3) 2% (8) 67Ethnicity: Other 40% (2) 30% (6) 22% () 3% (2) 4% (2) 52Relig: Protestant 4% (38) 32% (30) 8% (7) 6% (6) 4% (3) 94Relig: Roman Catholic 42% (35) 42% (35) 4% (3) % () % (9) 83Relig: Evangelical 47% (67) 29% (4) 2% (7) 5% (7) 9% (2) 43Relig: Non-Evang. Catholics 37% (39) 4% (44) 4% (5) 2% (2) 6% (6) 06Relig: All Christian 43% (06) 34% (85) 3% (3) 4% (9) 7% (8) 249Community: Urban 34% (5) 38% (58) 3% (20) 7% () 8% (2) 52Community: Suburban 4% (83) 36% (74) 6% (32) 4% (8) 4% (8) 205Community: Rural 48% (66) 32% (44) 8% (24) 2% (2) % (2) 39Employ: Private Sector 35% (67) 38% (73) 2% (4) 3% (6) 2% (5) 92Employ: Government 37% (20) 36% (9) 4% (8) 3% () 0% (5) 54Employ: Self-Employed 55% (28) 26% (4) 2% (6) 5% (3) % () 5Employ: Other 48% (24) 35% (7) 6% (3) 9% (5) 2% () 50Military HH: Yes 44% (33) 34% (25) 2% (9) % () 0% (7) 75Military HH: No 40% (67) 36% (5) 6% (68) 5% (20) 3% (4) 420RD/WT: Right Direction 47% (0) 34% (73) 3% (27) 2% (5) 3% (7) 23RD/WT: Wrong Track 35% (00) 37% (04) 8% (49) 6% (6) 5% (4) 283Trump Job Approve 45% (89) 37% (74) 3% (25) 3% (6) 2% (3) 98Trump Job Disapprove 36% (96) 35% (92) 7% (46) 6% (5) 6% (6) 265Trump Job Strongly Approve 52% (5) 33% (33) 2% (2) 2% (2) % () 00Trump Job Somewhat Approve 39% (38) 42% (4) 3% (3) 4% (4) 2% (2) 98Trump Job Somewhat Disapprove 38% (37) 36% (35) 6% (6) 5% (5) 6% (5) 98Trump Job Strongly Disapprove 35% (59) 34% (57) 8% (30) 6% (0) 7% () 67#1 Issue: Economy 40% (59) 37% (55) 6% (23) 7% (0) % () 48#1 Issue: Security 40% (24) 3% (9) 24% (4) 3% (2) 2% () 60#1 Issue: Health Care 4% (37) 37% (33) 5% (4) 2% (2) 5% (4) 90#1 Issue: Medicare / Social Security 52% (29) 40% (23) 5% (3) % () 2% () 57#1 Issue: Women’s Issues 36% (8) 3% (6) 7% (9) 3% () 3% (7) 5
Continued on next page
154
Morning ConsultTable HR7_4
Table HR7_4: After watching, do you have a favorable or unfavorable view of the following reboots?Full House
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (20) 36% (77) 5% (76) 4% (2) 4% (2) 4952016 Vote: Hillary Clinton 39% (59) 35% (54) 8% (28) 3% (5) 5% (8) 532016 Vote: Donald Trump 4% (64) 39% (6) % (7) 3% (4) 5% (8) 552016 Vote: Didnt Vote 45% (64) 29% (4) 8% (26) 5% (8) 3% (4) 43Voted in 2014: Yes 39% () 36% (04) 4% (4) 5% (4) 5% (5) 285Voted in 2014: No 42% (89) 35% (73) 7% (35) 3% (7) 3% (6) 202012 Vote: Barack Obama 34% (59) 36% (6) 7% (29) 6% (0) 8% (3) 72012 Vote: Mitt Romney 44% (48) 35% (38) 3% (5) 4% (5) 3% (3) 082012 Vote: Didn’t Vote 45% (87) 34% (66) 5% (30) 3% (6) 2% (4) 924-Region: Northeast 40% (38) 36% (35) 9% (9) 4% (3) % () 974-Region: Midwest 33% (38) 4% (47) 9% (22) 3% (4) 3% (4) 54-Region: South 47% (85) 30% (55) 4% (25) 6% (2) 3% (5) 824-Region: West 39% (39) 39% (39) 20% (20) 2% (2) % () 02Favorable of Trump 43% (85) 38% (75) 2% (23) 4% (7) 4% (8) 98Unfavorable of Trump 38% (00) 35% (93) 8% (47) 5% (2) 4% (0) 262Very Favorable of Trump 45% (44) 35% (34) % (0) 3% (3) 7% (7) 98Somewhat Favorable of Trump 4% (4) 4% (4) 3% (2) 4% (4) % () 99Somewhat Unfavorable of Trump 37% (27) 37% (27) 9% (4) 4% (3) 3% (2) 74Very Unfavorable of Trump 39% (73) 35% (65) 7% (33) 5% (9) 4% (8) 89Frequent TVWatcher 42% (70) 34% (38) 5% (63) 5% (8) 4% (7) 406Frequent Movie Watchers 45% (7) 34% (87) 4% (37) 4% () 2% (5) 258Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
155
Table HR7_5
Table HR7_5: After watching, do you have a favorable or unfavorable view of the following reboots?The X-Files
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (35) 4% (4) 9% (3) 5% (8) 5% (8) 343Gender: Male 39% (80) 45% (92) 8% (7) 6% (3) 2% (3) 205Gender: Female 40% (55) 35% (49) 0% (4) 4% (6) % (5) 39Age: 18-29 33% (29) 49% (43) 8% (7) 6% (5) 4% (3) 87Age: 30-44 39% (36) 44% (40) 7% (6) 5% (4) 6% (5) 92Age: 45-54 44% (3) 29% (20) 3% (9) 8% (6) 6% (4) 7Age: 55-64 35% (9) 44% (24) 5% (8) — (0) 7% (4) 55Millennial: Age 22-37 35% (35) 5% (52) 6% (6) 3% (3) 5% (5) 02Generation X: Age 38-53 42% (47) 33% (37) 2% (4) 8% (9) 5% (6) 3Boomers: Age 54-72 46% (4) 35% (32) 9% (8) 4% (3) 5% (5) 89PID: Dem (no lean) 44% (56) 4% (53) 7% (0) 5% (7) 2% (3) 28PID: Ind (no lean) 38% (35) 33% (3) 2% (2) 6% (6) 0% (9) 93PID: Rep (no lean) 36% (43) 46% (56) 8% (9) 5% (6) 5% (6) 22PID/Gender: DemMen 45% (34) 44% (33) 7% (6) 4% (3) — (0) 76PID/Gender: DemWomen 43% (23) 38% (20) 7% (4) 6% (3) 5% (3) 53PID/Gender: Ind Women 43% (22) 27% (4) % (6) 2% () 6% (8) 50PID/Gender: Rep Men 38% (32) 48% (4) 6% (5) 5% (5) 3% (2) 86Ideo: Liberal (1-3) 39% (63) 40% (63) 0% (5) 7% () 4% (7) 60Ideo: Moderate (4) 45% (29) 42% (27) 0% (6) 3% (2) % () 65Ideo: Conservative (5-7) 36% (3) 45% (38) 9% (8) 4% (4) 6% (5) 86Educ: College 38% (88) 42% (96) 9% (2) 5% (2) 6% (3) 230Educ: Bachelors degree 43% (32) 40% (29) 0% (8) 5% (3) 2% () 73Income: Under 50k 40% (83) 4% (84) 6% (3) 5% (0) 8% (6) 205Income: 50k-100k 42% (40) 4% (39) 0% (9) 6% (5) % () 95Ethnicity: White 40% (0) 40% (00) 9% (24) 5% (3) 5% (2) 250Ethnicity: Hispanic 40% (28) 49% (34) 2% () 3% (2) 6% (4) 69Ethnicity: Afr. Am. 39% (22) 42% (24) 7% (4) 3% (2) 9% (5) 56Relig: Protestant 49% (37) 34% (26) 8% (6) 6% (4) 3% (2) 76
Continued on next page
156
Morning ConsultTable HR7_5
Table HR7_5: After watching, do you have a favorable or unfavorable view of the following reboots?The X-Files
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (35) 4% (4) 9% (3) 5% (8) 5% (8) 343Relig: Evangelical 43% (42) 35% (33) 8% (8) 6% (6) 7% (7) 96Relig: Non-Evang. Catholics 43% (3) 47% (34) 8% (6) % (0) 2% () 72Relig: All Christian 43% (72) 40% (67) 8% (4) 4% (6) 5% (8) 68Community: Urban 48% (52) 4% (44) 5% (6) 4% (5) 3% (3) 0Community: Suburban 33% (45) 44% (6) 0% (4) 6% (9) 7% (9) 38Community: Rural 40% (38) 37% (35) 2% () 5% (5) 7% (6) 95Employ: Private Sector 48% (62) 34% (44) % (5) 5% (7) 2% (2) 29Employ: Retired 35% (8) 52% (26) 5% (3) 6% (3) 2% () 5Military HH: Yes 45% (32) 42% (3) 9% (7) 2% (2) % () 72Military HH: No 38% (03) 4% (0) 9% (24) 6% (7) 6% (8) 27RD/WT: Right Direction 39% (58) 45% (66) 6% (9) 7% (0) 3% (5) 48RD/WT: Wrong Track 40% (77) 38% (74) % (2) 4% (9) 7% (4) 95Trump Job Approve 38% (54) 43% (6) 9% (3) 7% (0) 3% (4) 42Trump Job Disapprove 42% (79) 39% (73) 9% (8) 4% (7) 6% () 88Trump Job Strongly Approve 43% (34) 38% (30) 5% (4) % (9) 3% (2) 78Trump Job Somewhat Approve 32% (20) 49% (3) 4% (9) % () 3% (2) 63Trump Job Somewhat Disapprove 44% (28) 40% (25) 6% (4) 2% () 8% (5) 63Trump Job Strongly Disapprove 4% (5) 38% (48) % (4) 4% (6) 5% (6) 25#1 Issue: Economy 36% (40) 46% (52) 6% (7) 6% (6) 7% (8) 3#1 Issue: Health Care 46% (28) 30% (8) 2% (7) 7% (4) 6% (4) 62#1 Issue: Medicare / Social Security 46% (26) 39% (22) 5% (3) 6% (3) 5% (3) 572016 Vote: Hillary Clinton 42% (5) 4% (50) 9% (2) 3% (4) 5% (6) 222016 Vote: Donald Trump 43% (46) 42% (45) 9% (0) 3% (3) 3% (3) 072016 Vote: Didnt Vote 36% (3) 39% (33) 5% (4) % (9) 0% (9) 86Voted in 2014: Yes 40% (9) 4% (95) 9% (22) 5% (2) 4% (0) 229Voted in 2014: No 39% (44) 40% (46) 8% (9) 6% (6) 7% (8) 42012 Vote: Barack Obama 45% (70) 37% (58) 0% (5) 5% (8) 3% (4) 552012 Vote: Mitt Romney 35% (28) 5% (40) 6% (4) 5% (4) 3% (2) 792012 Vote: Didn’t Vote 3% (28) 43% (39) 8% (8) 6% (5) 2% () 9
Continued on next page
National Tracking Poll #181011, October, 2018
157
Table HR7_5
Table HR7_5: After watching, do you have a favorable or unfavorable view of the following reboots?The X-Files
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (35) 4% (4) 9% (3) 5% (8) 5% (8) 3434-Region: Northeast 29% (6) 46% (25) 0% (5) 2% (7) 4% (2) 554-Region: Midwest 44% (3) 40% (28) 9% (7) 5% (3) 2% (2) 74-Region: South 39% (47) 40% (48) 0% (2) 4% (5) 7% (8) 204-Region: West 42% (4) 40% (39) 7% (7) 4% (4) 7% (6) 97Favorable of Trump 43% (60) 4% (58) 7% (0) 6% (9) 4% (5) 42Unfavorable of Trump 39% (73) 4% (75) % (20) 5% (0) 4% (8) 85Very Favorable of Trump 45% (32) 37% (27) 6% (4) 9% (7) 3% (3) 72Somewhat Favorable of Trump 40% (28) 45% (32) 8% (6) 3% (2) 4% (2) 69Very Unfavorable of Trump 37% (52) 45% (63) % (6) 4% (5) 4% (5) 4Frequent TVWatcher 44% (8) 37% (00) 8% (20) 5% (4) 5% (4) 266Frequent Movie Watchers 47% (86) 36% (66) 7% (3) 4% (7) 6% () 82Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
158
Morning ConsultTable HR7_6
Table HR7_6: After watching, do you have a favorable or unfavorable view of the following reboots?Arrested Development
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 37% (90) 36% (87) 2% (29) 6% (5) 9% (2) 24Gender: Male 36% (57) 37% (59) % (8) 7% (2) 9% (4) 59Gender: Female 40% (33) 33% (27) 4% (2) 4% (3) 8% (7) 82Age: 18-29 24% (2) 4% (37) 7% (5) 0% (9) 8% (7) 89Age: 30-44 49% (4) 33% (28) 6% (5) 3% (2) 9% (8) 84Millennial: Age 22-37 36% (42) 42% (48) % (3) 3% (4) 7% (8) 5Generation X: Age 38-53 47% (28) 32% (9) 7% (4) 7% (4) 6% (4) 59PID: Dem (no lean) 40% (39) 37% (36) 0% (0) 4% (4) 9% (9) 99PID: Ind (no lean) 39% (25) 35% (22) % (7) 3% (2) % (7) 62PID: Rep (no lean) 32% (26) 35% (28) 5% (2) % (9) 6% (5) 80PID/Gender: DemMen 36% (2) 35% (20) % (6) 4% (2) 4% (8) 57PID/Gender: Rep Men 34% (2) 34% (2) 3% (8) 4% (9) 5% (3) 62Ideo: Liberal (1-3) 47% (55) 30% (35) 0% () 8% (0) 5% (6) 7Ideo: Moderate (4) 22% (2) 48% (27) 5% (9) 2% () 3% (7) 57Ideo: Conservative (5-7) 36% (9) 38% (20) 4% (7) 6% (3) 6% (3) 53Educ: College 36% (54) 34% (5) 4% (2) 7% (0) 9% (3) 50Educ: Bachelors degree 4% (25) 46% (28) 2% () 3% (2) 7% (4) 60Income: Under 50k 3% (42) 4% (55) 3% (7) 5% (7) 9% (3) 34Income: 50k-100k 4% (29) 3% (22) 2% (9) 0% (7) 6% (4) 7Ethnicity: White 4% (73) 38% (68) 0% (7) 4% (8) 7% (3) 79Ethnicity: Hispanic 36% (26) 34% (25) 3% (9) 4% (0) 3% (2) 72Relig: Evangelical 40% (24) 32% (9) 5% (3) 7% (4) 6% (0) 59Relig: Non-Evang. Catholics 37% (2) 35% (20) 0% (6) 5% (3) 4% (8) 58Relig: All Christian 39% (45) 34% (39) 7% (8) 6% (7) 5% (7) 6Community: Urban 33% (28) 45% (39) 8% (7) 2% (2) 2% (0) 86Community: Suburban 43% (45) 34% (36) 0% (0) 7% (7) 6% (7) 06Community: Rural 32% (6) 24% (2) 24% (2) 2% (6) 8% (4) 50
Continued on next page
National Tracking Poll #181011, October, 2018
159
Table HR7_6
Table HR7_6: After watching, do you have a favorable or unfavorable view of the following reboots?Arrested Development
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 37% (90) 36% (87) 2% (29) 6% (5) 9% (2) 24Employ: Private Sector 45% (44) 39% (38) 8% (8) 5% (5) 3% (3) 98Military HH: No 37% (74) 37% (75) 3% (25) 5% (9) 8% (7) 20RD/WT: Right Direction 35% (36) 37% (39) 5% (6) 6% (6) 7% (8) 05RD/WT: Wrong Track 39% (54) 35% (48) 0% (4) 6% (9) 0% (3) 37Trump Job Approve 33% (30) 34% (3) 5% (4) 9% (8) 9% (8) 92Trump Job Disapprove 4% (58) 37% (52) 9% (2) 5% (7) 9% (3) 42Trump Job Somewhat Approve 34% (7) 30% (5) 20% (0) 5% (3) % (5) 5Trump Job Strongly Disapprove 45% (42) 34% (32) 9% (8) 4% (3) 8% (8) 93#1 Issue: Economy 42% (29) 38% (27) 5% (3) 8% (6) 8% (6) 702016 Vote: Hillary Clinton 40% (40) 37% (38) 3% (3) 2% (2) 8% (8) 022016 Vote: Donald Trump 39% (26) 36% (25) % (8) 6% (4) 8% (5) 682016 Vote: Didnt Vote 37% (8) 28% (4) % (5) 6% (8) 9% (5) 50Voted in 2014: Yes 42% (64) 37% (56) 2% (8) 4% (7) 5% (8) 52Voted in 2014: No 29% (26) 34% (30) 2% () 0% (8) 5% (3) 892012 Vote: Barack Obama 43% (4) 39% (37) 2% () 2% (2) 4% (4) 952012 Vote: Didn’t Vote 34% (29) 32% (28) 6% (4) 5% (5) 4% (2) 874-Region: Northeast 35% (7) 32% (6) 8% (9) 5% (3) 0% (5) 504-Region: South 36% (34) 37% (35) 6% (6) 0% (0) % (0) 95Favorable of Trump 34% (34) 38% (38) 0% (0) 7% (6) 2% (2) 99Unfavorable of Trump 40% (5) 34% (43) 5% (9) 6% (8) 5% (6) 28Somewhat Favorable of Trump 42% (22) 3% (6) 8% (4) 4% (2) 5% (8) 52Very Unfavorable of Trump 4% (43) 33% (34) 4% (4) 8% (8) 5% (5) 04Frequent TVWatcher 43% (85) 34% (69) % (23) 4% (7) 8% (6) 200Frequent Movie Watchers 48% (64) 3% (4) % (5) 5% (7) 5% (7) 34Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
160
Morning ConsultTable HR7_7
Table HR7_7: After watching, do you have a favorable or unfavorable view of the following reboots?Star Trek
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 42% (28) 34% (75) % (58) 5% (24) 8% (39) 55Gender: Male 49% (57) 30% (96) % (36) 5% (5) 5% (6) 320Gender: Female 32% (62) 40% (79) % (22) 5% (9) 2% (24) 95Age: 18-29 28% (32) 37% (43) 7% (20) 0% () 8% (9) 5Age: 30-44 45% (62) 35% (48) 2% (7) 5% (7) 4% (6) 40Age: 45-54 49% (54) 32% (35) 6% (7) 4% (5) 8% (9) 0Age: 55-64 47% (37) 36% (28) 0% (7) % () 7% (6) 79Age: 65+ 47% (33) 29% (2) 0% (7) — (0) 4% (0) 70Millennial: Age 22-37 3% (45) 43% (62) 3% (9) 9% (3) 4% (6) 45Generation X: Age 38-53 50% (85) 33% (57) 8% (3) 4% (6) 6% () 72Boomers: Age 54-72 47% (67) 36% (50) 7% (0) — () 0% (4) 4PID: Dem (no lean) 44% (86) 38% (74) 6% (2) 6% () 6% (2) 94PID: Ind (no lean) 38% (56) 33% (48) 6% (23) 5% (7) 8% () 45PID: Rep (no lean) 44% (77) 30% (53) 3% (23) 3% (6) 9% (6) 76PID/Gender: DemMen 53% (65) 3% (38) 7% (8) 6% (7) 3% (3) 22PID/Gender: DemWomen 28% (2) 49% (36) 6% (4) 6% (4) % (8) 73PID/Gender: Ind Men 45% (38) 27% (23) 7% (4) 5% (4) 6% (5) 84PID/Gender: Ind Women 29% (8) 40% (25) 4% (9) 5% (3) % (7) 6PID/Gender: Rep Men 47% (54) 3% (35) 2% (4) 3% (4) 6% (7) 4PID/Gender: Rep Women 38% (23) 30% (8) 4% (9) 3% (2) 5% (9) 6Ideo: Liberal (1-3) 45% (98) 32% (70) 0% (22) 4% (8) 9% (20) 27Ideo: Moderate (4) 37% (44) 36% (43) 4% (7) 4% (4) 9% () 9Ideo: Conservative (5-7) 43% (66) 33% (5) % (7) 7% () 5% (8) 53Educ: College 43% (34) 3% (99) 2% (38) 5% (5) 9% (28) 35Educ: Bachelors degree 46% (58) 37% (47) 9% () 4% (6) 4% (5) 27Educ: Post-grad 36% (26) 39% (29) 2% (8) 4% (3) 9% (6) 73
Continued on next page
National Tracking Poll #181011, October, 2018
161
Table HR7_7
Table HR7_7: After watching, do you have a favorable or unfavorable view of the following reboots?Star Trek
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 42% (28) 34% (75) % (58) 5% (24) 8% (39) 55Income: Under 50k 37% (00) 35% (93) 3% (33) 6% (7) 9% (24) 267Income: 50k-100k 48% (77) 32% (5) % (7) 4% (6) 5% (9) 59Income: 100k+ 47% (42) 36% (32) 8% (7) 2% (2) 7% (6) 89Ethnicity: White 47% (82) 3% (20) 2% (45) 3% (3) 7% (27) 386Ethnicity: Hispanic 42% (44) 24% (25) 2% (2) 3% (4) 9% (9) 05Ethnicity: Afr. Am. 20% (5) 5% (39) 6% (4) 0% (8) 3% (0) 77Ethnicity: Other 4% (2) 32% (7) 6% (8) 7% (3) 5% (2) 52Relig: Protestant 54% (60) 29% (32) 2% (3) 2% (2) 4% (5) 2Relig: Roman Catholic 32% (29) 45% (40) 7% (6) 0% (9) 6% (5) 89Relig: Evangelical 34% (49) 34% (50) 3% (9) 9% (3) 9% (4) 45Relig: Non-Evang. Catholics 50% (59) 37% (44) 7% (8) 2% (2) 4% (5) 9Relig: All Christian 4% (08) 36% (94) 0% (27) 6% (5) 7% (9) 263Community: Urban 38% (56) 38% (56) 3% (9) 6% (9) 5% (7) 47Community: Suburban 45% (09) 3% (74) 0% (25) 5% (3) 9% (2) 24Community: Rural 42% (54) 36% (46) % (4) % (2) 9% () 27Employ: Private Sector 46% (94) 37% (76) 0% (20) 4% (7) 4% (9) 206Employ: Government 32% (8) 30% (7) 9% (0) % (6) 8% (4) 56Employ: Retired 52% (43) 25% (20) 5% (2) — (0) 8% (6) 8Military HH: Yes 52% (55) 24% (26) 2% (3) 7% (7) 4% (4) 05Military HH: No 40% (63) 36% (49) % (45) 4% (7) 9% (35) 409RD/WT: Right Direction 38% (79) 32% (67) 7% (36) 7% (4) 7% (4) 209RD/WT: Wrong Track 46% (39) 35% (08) 7% (22) 3% (0) 8% (26) 305Trump Job Approve 43% (86) 30% (60) 7% (33) 2% (4) 7% (4) 98Trump Job Disapprove 43% (32) 36% (09) 7% (23) 6% (8) 8% (25) 306Trump Job Strongly Approve 44% (42) 28% (28) 8% (7) 3% (2) 7% (7) 97Trump Job Somewhat Approve 43% (43) 32% (33) 6% (6) 2% (2) 7% (7) 02Trump Job Somewhat Disapprove 33% (35) 36% (38) 0% () 0% (0) % () 04Trump Job Strongly Disapprove 48% (97) 35% (7) 6% (2) 4% (8) 7% (4) 202
Continued on next page
162
Morning ConsultTable HR7_7
Table HR7_7: After watching, do you have a favorable or unfavorable view of the following reboots?Star Trek
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 42% (28) 34% (75) % (58) 5% (24) 8% (39) 55#1 Issue: Economy 38% (6) 35% (57) 4% (22) 6% (0) 7% (2) 62#1 Issue: Health Care 5% (40) 30% (23) 2% (9) 3% (2) 5% (4) 79#1 Issue: Medicare / Social Security 44% (36) 38% (32) 7% (6) 2% (2) 9% (8) 842016 Vote: Hillary Clinton 43% (89) 4% (86) 6% (3) 3% (7) 6% (3) 2092016 Vote: Donald Trump 40% (63) 28% (45) 9% (3) 6% (9) 6% (0) 582016 Vote: Someone else 55% (29) 3% (7) 6% (3) % () 7% (4) 542016 Vote: Didnt Vote 39% (37) 29% (27) % (0) 8% (8) 3% (2) 94Voted in 2014: Yes 45% (65) 35% (29) 9% (32) 4% (7) 7% (27) 370Voted in 2014: No 37% (53) 32% (46) 8% (26) 5% (7) 9% (2) 442012 Vote: Barack Obama 45% (07) 35% (83) 9% (2) 7% (6) 5% (2) 2392012 Vote: Mitt Romney 44% (57) 33% (43) % (4) — (0) % (5) 292012 Vote: Didn’t Vote 32% (4) 36% (45) 6% (20) 6% (7) 0% (2) 254-Region: Northeast 39% (39) 32% (32) 0% (0) 9% (9) 9% (8) 994-Region: Midwest 43% (44) 38% (38) 3% (3) % () 5% (6) 024-Region: South 38% (72) 38% (7) 8% (5) 6% (0) 0% (9) 884-Region: West 5% (64) 27% (34) 5% (9) 3% (4) 5% (6) 26Favorable of Trump 42% (87) 3% (64) 5% (3) 5% (0) 6% (3) 206Unfavorable of Trump 42% (23) 36% (06) 9% (26) 4% (2) 8% (24) 29Very Favorable of Trump 44% (43) 26% (26) 8% (8) 7% (7) 5% (5) 97Somewhat Favorable of Trump 4% (45) 36% (39) 2% (3) 3% (3) 8% (9) 08Somewhat Unfavorable of Trump 3% (20) 36% (23) 8% () 5% (3) 0% (6) 64Very Unfavorable of Trump 45% (03) 36% (83) 7% (5) 4% (0) 8% (7) 228Frequent TVWatcher 45% (80) 35% (43) 9% (37) 5% (9) 6% (25) 403Frequent Movie Watchers 44% (7) 35% (92) 0% (28) 4% () 7% (8) 266Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
163
Table HR7_8
Table HR7_8: After watching, do you have a favorable or unfavorable view of the following reboots?Gilmore Girls
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 4% (09) 24% (64) 20% (54) 7% (8) 8% (20) 264Gender: Male 32% (4) 22% (29) 28% (36) 9% (2) 8% () 28Gender: Female 50% (67) 26% (35) 3% (8) 4% (6) 7% (9) 36Age: 18-29 32% (33) 23% (24) 27% (28) 8% (9) 9% (9) 02Age: 30-44 54% (4) 25% (9) 0% (8) 5% (4) 5% (4) 75Millennial: Age 22-37 45% (46) 27% (28) 2% (2) 5% (5) 2% (2) 0Generation X: Age 38-53 45% (3) 25% (8) 4% (0) 9% (7) 6% (4) 70PID: Dem (no lean) 45% (45) 2% (2) 27% (27) 4% (4) 4% (4) 00PID: Ind (no lean) 32% (23) 22% (6) 8% (3) 8% (6) 9% (4) 72PID: Rep (no lean) 44% (40) 29% (27) 5% (4) 9% (8) 3% (3) 92PID/Gender: DemWomen 50% (26) 23% (2) 20% (0) 2% () 5% (3) 52PID/Gender: Rep Men 33% (7) 30% (6) 9% (0) 4% (7) 4% (2) 52Ideo: Liberal (1-3) 43% (59) 20% (27) 20% (27) 8% () 9% (3) 36Ideo: Conservative (5-7) 37% (25) 28% (9) 2% (4) 8% (5) 6% (4) 68Educ: College 40% (72) 8% (33) 24% (44) 7% (3) 0% (8) 8Educ: Bachelors degree 43% (25) 4% (24) 0% (6) 6% (3) — (0) 58Income: Under 50k 42% (65) 9% (29) 25% (39) 7% () 7% (0) 55Income: 50k-100k 37% (29) 33% (26) 4% () 7% (6) 9% (7) 79Ethnicity: White 46% (86) 27% (50) 4% (26) 6% () 8% (6) 88Ethnicity: Hispanic 32% (22) 7% (2) 34% (24) 2% (8) 6% (4) 69Relig: Roman Catholic 44% (22) 23% () 6% (8) 4% (2) 4% (7) 5Relig: Evangelical 44% (34) 2% (6) 25% (9) 7% (5) 4% (3) 78Relig: Non-Evang. Catholics 38% (2) 25% (3) 8% (0) 4% (2) 5% (8) 54Relig: All Christian 42% (55) 22% (29) 22% (29) 6% (7) 9% (2) 32Community: Urban 37% (28) 29% (22) 25% (9) 3% (2) 6% (5) 76Community: Suburban 44% (54) 23% (28) 2% (25) 7% (8) 6% (8) 23Community: Rural 4% (26) 2% (3) 5% (0) % (7) 2% (8) 64
Continued on next page
164
Morning ConsultTable HR7_8
Table HR7_8: After watching, do you have a favorable or unfavorable view of the following reboots?Gilmore Girls
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 4% (09) 24% (64) 20% (54) 7% (8) 8% (20) 264Employ: Private Sector 47% (46) 3% (3) 0% (0) 6% (6) 7% (7) 99Military HH: No 42% (9) 26% (57) 8% (40) 6% (3) 8% (8) 28RD/WT: Right Direction 34% (38) 24% (27) 25% (28) 7% (8) 9% (0) RD/WT: Wrong Track 46% (7) 24% (37) 7% (25) 7% (0) 6% (0) 53Trump Job Approve 43% (36) 24% (2) 5% (3) 9% (8) 8% (7) 85Trump Job Disapprove 42% (69) 24% (39) 23% (37) 6% (9) 4% (7) 62Trump Job Somewhat Approve 46% (24) 26% (3) 6% (8) 7% (4) 5% (3) 5Trump Job Somewhat Disapprove 30% (20) 27% (8) 40% (27) % (0) 2% () 67Trump Job Strongly Disapprove 5% (48) 23% (22) % () 9% (9) 6% (6) 95#1 Issue: Economy 44% (32) 26% (9) 8% (3) 7% (5) 5% (3) 72#1 Issue: Health Care 54% (29) 9% (0) 8% (0) % (0) 8% (5) 542016 Vote: Hillary Clinton 46% (47) 22% (22) 27% (28) 2% (2) 3% (3) 02016 Vote: Donald Trump 4% (26) 30% (9) 9% (2) 9% (6) % () 642016 Vote: Didnt Vote 33% (27) 22% (8) 4% (2) 0% (8) 20% (6) 8Voted in 2014: Yes 48% (74) 22% (35) 22% (34) 6% (9) 2% (3) 55Voted in 2014: No 32% (35) 27% (29) 8% (20) 8% (9) 6% (7) 092012 Vote: Barack Obama 48% (48) 9% (9) 25% (25) 4% (4) 4% (4) 002012 Vote: Mitt Romney 48% (25) 25% (3) 8% (0) 8% (4) % () 532012 Vote: Didn’t Vote 30% (3) 27% (28) 8% (9) 9% (0) 5% (6) 034-Region: Midwest 33% (8) 36% (9) 4% (7) 0% (5) 7% (4) 534-Region: South 43% (46) 9% (2) 2% (23) 8% (8) 8% (9) 084-Region: West 50% (27) 20% () 6% (9) 3% (2) % (6) 55Favorable of Trump 38% (36) 23% (2) 23% (22) 9% (9) 7% (7) 95Unfavorable of Trump 44% (67) 26% (39) 8% (27) 6% (9) 6% (9) 5Somewhat Favorable of Trump 38% (2) 23% (2) 24% (3) 9% (5) 6% (3) 55Very Unfavorable of Trump 47% (52) 23% (26) 7% (8) 5% (6) 8% (9) 2Frequent TVWatcher 46% (94) 25% (5) 7% (34) 5% (9) 8% (6) 205Frequent Movie Watchers 48% (60) 25% (3) 7% (20) 6% (7) 5% (6) 24Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
165
Table HR7_9
Table HR7_9: After watching, do you have a favorable or unfavorable view of the following reboots?Will & Grace
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 43% (62) 34% (30) 2% (45) 6% (24) 5% (8) 379Gender: Male 39% (69) 34% (60) 3% (23) % (20) 3% (5) 77Gender: Female 46% (93) 35% (7) % (22) 2% (4) 7% (4) 203Age: 18-29 32% (34) 26% (28) 2% (22) 2% (3) 8% (9) 06Age: 30-44 5% (48) 34% (32) 5% (5) 7% (7) 3% (3) 94Age: 45-54 48% (3) 37% (24) 9% (6) 4% (3) 2% () 64Age: 55-64 48% (25) 42% (22) 6% (3) — (0) 4% (2) 53Age: 65+ 38% (24) 39% (24) 6% (0) 2% () 5% (3) 62Millennial: Age 22-37 40% (48) 32% (37) 3% (5) 2% (4) 3% (4) 8Generation X: Age 38-53 5% (55) 36% (39) 7% (7) 4% (4) 3% (3) 08Boomers: Age 54-72 47% (49) 35% (37) 2% (3) % () 4% (5) 05PID: Dem (no lean) 48% (74) 33% (52) 2% (9) 2% (3) 5% (7) 56PID: Ind (no lean) 37% (40) 36% (40) 0% () 9% (9) 8% (9) 09PID: Rep (no lean) 42% (48) 34% (39) 3% (5) 0% () 2% (2) 5PID/Gender: DemMen 40% (28) 36% (25) 7% (2) 4% (3) 3% (2) 68PID/Gender: DemWomen 53% (47) 3% (27) 9% (8) — (0) 6% (6) 88PID/Gender: Ind Women 39% (24) 4% (25) 0% (6) — (0) 0% (6) 6PID/Gender: Rep Men 42% (25) 34% (20) % (7) 3% (8) — (0) 6PID/Gender: Rep Women 42% (22) 34% (8) 5% (8) 6% (3) 4% (2) 54Ideo: Liberal (1-3) 47% (80) 32% (54) 9% (6) 5% (9) 7% () 70Ideo: Moderate (4) 42% (42) 38% (38) 2% (2) 4% (4) 4% (4) 00Ideo: Conservative (5-7) 3% (25) 38% (3) 8% (5) 2% (0) % () 8Educ: College 42% (09) 32% (83) 2% (3) 8% (20) 5% (4) 256Educ: Bachelors degree 44% (36) 4% (34) 2% (0) — (0) 4% (4) 83Income: Under 50k 44% (9) 29% (59) 2% (26) 8% (7) 7% (4) 207Income: 50k-100k 40% (48) 45% (54) 8% (0) 5% (6) 2% (3) 2Income: 100k+ 44% (23) 33% (7) 8% (9) 2% () 2% () 52Ethnicity: White 45% (28) 34% (97) % (32) 5% (3) 5% (3) 283
Continued on next page
166
Morning ConsultTable HR7_9
Table HR7_9: After watching, do you have a favorable or unfavorable view of the following reboots?Will & Grace
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 43% (62) 34% (30) 2% (45) 6% (24) 5% (8) 379Ethnicity: Hispanic 42% (33) 26% (2) 8% (6) 20% (6) 4% (3) 79Ethnicity: Afr. Am. 29% (6) 46% (25) 0% (6) 0% (5) 5% (3) 55Relig: Protestant 39% (33) 39% (33) 8% (5) 2% (2) 3% (3) 84Relig: Roman Catholic 59% (44) 26% (9) 4% (3) 6% (5) 5% (3) 75Relig: Evangelical 40% (40) 33% (33) 3% (3) 6% (6) 8% (8) 99Relig: Non-Evang. Catholics 5% (54) 37% (39) 8% (8) % (2) 3% (3) 07Relig: All Christian 46% (94) 35% (72) % (22) 4% (7) 5% () 206Community: Urban 39% (47) 32% (39) 2% (5) 9% () 8% (0) 2Community: Suburban 46% (83) 36% (66) 8% (5) 6% (2) 3% (5) 80Community: Rural 42% (32) 32% (25) 20% (5) 2% (2) 4% (3) 78Employ: Private Sector 46% (66) 38% (55) % (6) 3% (4) % (2) 44Employ: Retired 29% (7) 46% (28) 6% (0) 2% () 7% (4) 60Military HH: Yes 4% (24) 39% (23) 3% (2) 6% (9) % () 58Military HH: No 43% (38) 34% (08) 3% (43) 4% (4) 5% (7) 32RD/WT: Right Direction 39% (60) 35% (54) 3% (20) 9% (4) 4% (6) 55RD/WT: Wrong Track 45% (02) 34% (76) % (25) 4% (0) 5% (2) 225Trump Job Approve 35% (45) 39% (49) 3% (7) 0% (2) 3% (3) 27Trump Job Disapprove 46% (08) 33% (76) 2% (28) 4% (8) 5% (3) 233Trump Job Strongly Approve 43% (29) 29% (20) 20% (3) 4% (3) 4% (3) 68Trump Job Somewhat Approve 26% (6) 50% (30) 6% (4) 6% (0) % () 59Trump Job Somewhat Disapprove 33% (23) 34% (24) 7% (2) % (7) 6% (4) 7Trump Job Strongly Disapprove 52% (85) 32% (52) 0% (6) % () 5% (9) 62#1 Issue: Economy 4% (40) 39% (39) % () % () 8% (8) 99#1 Issue: Health Care 5% (37) 33% (25) 0% (7) 2% () 4% (3) 74#1 Issue: Medicare / Social Security 46% (28) 36% (22) 3% (8) 2% () 3% (2) 622016 Vote: Hillary Clinton 50% (82) 29% (48) 3% (2) 5% (8) 3% (5) 642016 Vote: Donald Trump 37% (39) 39% (40) 4% (4) 0% (0) % () 052016 Vote: Didnt Vote 37% (32) 35% (30) 0% (9) 7% (6) % (0) 87Voted in 2014: Yes 45% (3) 32% (82) 2% (29) 8% (2) 3% (8) 254Voted in 2014: No 39% (49) 38% (48) 2% (6) 2% (3) 8% (0) 25
Continued on next page
National Tracking Poll #181011, October, 2018
167
Table HR7_9
Table HR7_9: After watching, do you have a favorable or unfavorable view of the following reboots?Will & Grace
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 43% (62) 34% (30) 2% (45) 6% (24) 5% (8) 3792012 Vote: Barack Obama 53% (94) 28% (5) 9% (7) 6% () 4% (6) 792012 Vote: Mitt Romney 3% (22) 36% (25) 20% (4) 0% (7) 3% (2) 692012 Vote: Didn’t Vote 35% (4) 40% (47) 2% (4) 5% (6) 8% (9) 84-Region: Northeast 44% (36) 25% (20) 2% (0) 3% () 6% (5) 824-Region: Midwest 38% (29) 45% (35) 3% (0) 2% () 3% (2) 774-Region: South 42% (58) 4% (57) 7% (0) 7% (9) 4% (5) 394-Region: West 48% (39) 23% (9) 9% (6) 3% (2) 7% (6) 8Favorable of Trump 33% (42) 45% (59) % (4) 0% (3) — () 30Unfavorable of Trump 49% (09) 28% (64) 4% (3) 3% (7) 6% (4) 225Very Favorable of Trump 35% (22) 33% (2) 20% (2) 0% (6) % () 62Somewhat Favorable of Trump 30% (20) 57% (38) 3% (2) 0% (7) — (0) 68Very Unfavorable of Trump 50% (90) 30% (53) 2% (22) 2% (3) 6% (0) 79Frequent TVWatcher 46% (4) 34% (06) 2% (36) 5% (4) 4% (2) 30Frequent Movie Watchers 48% (84) 33% (58) % (9) 6% () 2% (3) 74Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
168
Morning ConsultTable HR7_10
Table HR7_10: After watching, do you have a favorable or unfavorable view of the following reboots?Hawaii Five-0
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 44% (225) 37% (9) % (55) 3% (6) 5% (26) 52Gender: Male 37% (97) 4% (08) 3% (34) 5% (3) 4% (0) 26Gender: Female 5% (28) 33% (83) 8% (2) % (4) 6% (5) 25Age: 18-29 28% (27) 43% (42) 9% (8) 6% (6) 5% (5) 98Age: 30-44 38% (45) 34% (40) 6% (9) 4% (4) 7% (8) 6Age: 45-54 43% (39) 4% (38) 6% (5) 3% (2) 8% (7) 9Age: 55-64 53% (50) 32% (30) 8% (8) 4% (3) 3% (3) 94Age: 65+ 57% (64) 36% (4) 4% (5) — (0) 3% (3) 3Millennial: Age 22-37 30% (34) 33% (37) 23% (26) 7% (8) 6% (7) 2Generation X: Age 38-53 44% (63) 39% (55) 7% () 4% (5) 7% (9) 43Boomers: Age 54-72 54% (04) 35% (67) 6% (2) 2% (3) 3% (6) 92PID: Dem (no lean) 42% (79) 36% (68) 2% (22) 3% (5) 8% (5) 90PID: Ind (no lean) 37% (46) 40% (49) 3% (6) 4% (5) 5% (6) 22PID: Rep (no lean) 50% (00) 37% (73) 8% (7) 3% (6) 2% (4) 200PID/Gender: DemMen 32% (27) 40% (34) 7% (4) 3% (2) 8% (7) 86PID/Gender: DemWomen 50% (52) 33% (34) 8% (8) 3% (3) 8% (8) 05PID/Gender: Ind Men 28% (6) 48% (28) 4% (8) 8% (5) 2% () 59PID/Gender: Ind Women 47% (29) 33% (2) 2% (8) % (0) 8% (5) 63PID/Gender: Rep Men 45% (53) 38% (45) 0% () 5% (6) 2% (2) 7PID/Gender: Rep Women 56% (47) 34% (29) 7% (5) — (0) 3% (2) 84Ideo: Liberal (1-3) 39% (67) 4% (72) 0% (7) 3% (5) 7% (3) 74Ideo: Moderate (4) 4% (46) 35% (40) 7% (9) 2% (2) 5% (5) 2Ideo: Conservative (5-7) 49% (90) 36% (67) 8% (5) 4% (7) 3% (5) 85Educ: College 47% (62) 35% (2) 9% (32) 4% (3) 5% (9) 347Educ: Bachelors degree 4% (43) 4% (42) 4% (4) 2% (2) 2% (2) 04Educ: Post-grad 32% (20) 45% (28) 5% (9) 2% () 7% (4) 62
Continued on next page
National Tracking Poll #181011, October, 2018
169
Table HR7_10
Table HR7_10: After watching, do you have a favorable or unfavorable view of the following reboots?Hawaii Five-0
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 44% (225) 37% (9) % (55) 3% (6) 5% (26) 52Income: Under 50k 46% (3) 34% (98) % (32) 3% (9) 6% (7) 288Income: 50k-100k 43% (69) 39% (62) 9% (5) 4% (7) 4% (6) 58Income: 100k+ 38% (25) 47% (3) 2% (8) % () 3% (2) 67Ethnicity: White 46% (80) 37% (45) 9% (36) 2% (9) 5% (2) 390Ethnicity: Hispanic 30% (2) 4% (29) 9% (3) 7% (5) 4% (3) 7Ethnicity: Afr. Am. 42% (33) 40% (3) 2% (9) % () 4% (3) 77Relig: Protestant 56% (77) 33% (45) 7% (0) % () 3% (4) 38Relig: Roman Catholic 53% (42) 39% (3) 4% (3) — (0) 3% (3) 79Relig: Evangelical 50% (76) 36% (55) 4% (7) % (2) 8% (2) 52Relig: Non-Evang. Catholics 53% (70) 38% (50) 7% (9) — (0) 2% (2) 32Relig: All Christian 52% (46) 37% (06) 6% (6) % (2) 5% (4) 284Community: Urban 4% (52) 36% (46) 3% (6) 7% (9) 4% (5) 28Community: Suburban 43% (98) 4% (92) 9% (20) 2% (4) 6% (3) 227Community: Rural 48% (75) 33% (53) 2% (9) 2% (3) 5% (7) 58Employ: Private Sector 39% (74) 43% (80) 9% (6) 4% (8) 5% (9) 88Employ: Retired 49% (54) 4% (46) 5% (5) % () 3% (4) 0Employ: Other 49% (3) 32% (2) 2% () 8% (5) 9% (6) 63Military HH: Yes 49% (5) 37% (39) 9% (9) 2% (2) 3% (3) 05Military HH: No 43% (74) 37% (52) % (46) 3% (4) 6% (23) 408RD/WT: Right Direction 46% (05) 36% (82) 0% (24) 4% (9) 4% (9) 230RD/WT: Wrong Track 42% (20) 39% (09) % (3) 2% (7) 6% (6) 283Trump Job Approve 46% (05) 37% (86) 9% (2) 4% (0) 4% (9) 23Trump Job Disapprove 44% (4) 38% (98) % (28) 2% (6) 5% (4) 259Trump Job Strongly Approve 42% (50) 38% (45) 8% (0) 5% (6) 6% (6) 8Trump Job Somewhat Approve 49% (55) 36% (40) 0% () 3% (4) 3% (3) 3Trump Job Somewhat Disapprove 46% (37) 37% (3) 2% (0) % () 4% (3) 82Trump Job Strongly Disapprove 43% (76) 38% (67) 0% (8) 3% (5) 6% () 78
Continued on next page
170
Morning ConsultTable HR7_10
Table HR7_10: After watching, do you have a favorable or unfavorable view of the following reboots?Hawaii Five-0
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 44% (225) 37% (9) % (55) 3% (6) 5% (26) 52#1 Issue: Economy 36% (5) 48% (68) % (6) 2% (3) 4% (6) 43#1 Issue: Security 39% (33) 35% (30) 9% (6) 3% (3) 5% (4) 86#1 Issue: Health Care 36% (28) 45% (35) 7% (5) % () 0% (8) 77#1 Issue: Medicare / Social Security 65% (65) 22% (22) 8% (8) 2% (2) 3% (3) 002016 Vote: Hillary Clinton 44% (74) 38% (64) % (9) 2% (3) 6% (0) 692016 Vote: Donald Trump 46% (92) 38% (77) 0% (2) 3% (7) 2% (3) 202016 Vote: Didnt Vote 39% (42) 35% (38) % (2) 4% (4) % (2) 07Voted in 2014: Yes 48% (68) 35% (22) 0% (35) 3% () 4% (3) 348Voted in 2014: No 34% (57) 42% (69) 2% (20) 3% (5) 8% (3) 652012 Vote: Barack Obama 47% (06) 35% (79) 9% (2) 4% (9) 5% (0) 2262012 Vote: Mitt Romney 47% (62) 44% (58) 7% (9) % () 2% (2) 322012 Vote: Didn’t Vote 35% (49) 34% (46) 7% (24) 4% (6) 0% (3) 384-Region: Northeast 4% (35) 46% (39) 5% (4) 7% (6) % () 844-Region: Midwest 42% (44) 32% (34) 5% (6) 4% (4) 6% (6) 044-Region: South 5% (98) 34% (65) 8% (5) % (2) 7% (3) 944-Region: West 37% (48) 4% (53) 5% (20) 3% (3) 5% (6) 30Favorable of Trump 48% (09) 35% (78) 0% (23) 4% (8) 3% (7) 225Unfavorable of Trump 4% (08) 39% (04) 2% (3) 3% (7) 6% (6) 266Very Favorable of Trump 44% (52) 37% (44) 9% () 6% (7) 4% (4) 8Somewhat Favorable of Trump 53% (57) 32% (34) % (2) 2% (2) 2% (2) 07Somewhat Unfavorable of Trump 4% (24) 33% (20) 20% (2) — (0) 6% (4) 60Very Unfavorable of Trump 4% (84) 4% (84) 9% (9) 3% (7) 6% (2) 206Frequent TVWatcher 47% (89) 36% (46) 9% (38) 3% (4) 4% (8) 404Frequent Movie Watchers 48% (4) 38% (9) 0% (23) 2% (4) 3% (6) 239Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
171
Table HR7_11
Table HR7_11: After watching, do you have a favorable or unfavorable view of the following reboots?Twin Peaks
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 23% (36) 44% (7) 8% (29) 7% () 9% (5) 62Gender: Male 26% (26) 46% (47) 7% (7) 8% (8) 5% (5) 02Gender: Female 7% (0) 4% (24) 2% (2) 5% (3) 7% (0) 59Age: 18-29 8% (2) 43% (29) 2% (4) 8% (5) 0% (7) 66Millennial: Age 22-37 24% (6) 42% (27) 7% () 8% (5) 8% (5) 64PID: Dem (no lean) 6% (2) 46% (33) 22% (6) 7% (5) 8% (6) 72PID: Rep (no lean) 29% (6) 43% (24) 0% (6) 8% (4) 0% (6) 56Ideo: Liberal (1-3) 23% (2) 43% (39) 20% (8) 9% (8) 5% (5) 90Educ: College 8% (9) 50% (54) 5% (6) 7% (8) 9% (0) 08Income: Under 50k 20% (2) 46% (48) 5% (5) 8% (8) % () 03Ethnicity: White 28% (3) 40% (44) 6% (7) 9% (0) 7% (8) 0Relig: Evangelical 20% (0) 40% (20) 20% (0) 5% (2) 5% (8) 5Relig: All Christian 25% (9) 38% (29) 20% (5) 4% (3) 3% (0) 77Community: Urban 22% (8) 56% (46) 3% () 2% () 8% (6) 82Employ: Private Sector 30% (22) 40% (29) 9% (3) 3% (2) 9% (6) 72Military HH: No 23% (33) 4% (57) 9% (27) 8% () 9% (3) 4RD/WT: Right Direction 27% (8) 45% (30) 4% (9) 2% (2) 2% (8) 67RD/WT: Wrong Track 9% (8) 43% (4) 2% (20) 9% (9) 7% (7) 94Trump Job Disapprove 8% (8) 45% (46) 23% (23) 8% (8) 7% (7) 02Trump Job Strongly Disapprove 20% (4) 36% (24) 23% (6) 2% (8) 9% (6) 672016 Vote: Hillary Clinton 2% (5) 5% (37) 9% (4) 5% (4) 5% (3) 74Voted in 2014: Yes 30% (3) 39% (42) 8% (9) 5% (6) 8% (8) 06Voted in 2014: No 9% (5) 53% (29) 8% (0) 9% (5) 2% (7) 552012 Vote: Barack Obama 30% (23) 40% (3) 8% (4) 7% (6) 5% (4) 782012 Vote: Didn’t Vote 7% (4) 52% (30) 9% () 8% (5) 3% (8) 574-Region: South 9% (3) 44% (30) 7% (2) 9% (6) % (7) 67
Continued on next page
172
Morning ConsultTable HR7_11
Table HR7_11: After watching, do you have a favorable or unfavorable view of the following reboots?Twin Peaks
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 23% (36) 44% (7) 8% (29) 7% () 9% (5) 62Favorable of Trump 30% (9) 52% (32) 4% (3) 4% (2) 9% (6) 62Unfavorable of Trump 9% (6) 38% (34) 28% (25) 8% (7) 8% (7) 89Very Unfavorable of Trump 9% (4) 36% (26) 29% (2) 9% (6) 8% (6) 74Frequent TVWatcher 25% (34) 4% (55) 9% (25) 7% (9) 8% (0) 35Frequent Movie Watchers 26% (26) 45% (45) 6% (6) 7% (7) 6% (6) 99Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
173
Table HR7_12
Table HR7_12: After watching, do you have a favorable or unfavorable view of the following reboots?Battlestar Galactica
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (99) 32% (82) 4% (35) 6% (6) 8% (20) 25Gender: Male 43% (75) 34% (59) % (20) 8% (3) 4% (6) 74Gender: Female 3% (24) 29% (22) 9% (5) 4% (3) 7% (3) 77Age: 18-29 24% (7) 24% (7) 26% (8) 8% (3) 8% (5) 70Age: 30-44 5% (38) 35% (26) 9% (6) 2% (2) 3% (2) 75Age: 45-54 4% (22) 34% (8) 3% (7) 3% (2) 9% (5) 54Millennial: Age 22-37 4% (36) 27% (24) 2% (8) 9% (8) 3% (3) 89Generation X: Age 38-53 4% (35) 37% (32) 0% (9) 4% (3) 7% (6) 85Boomers: Age 54-72 46% (24) 38% (20) 5% (3) — (0) 0% (5) 52PID: Dem (no lean) 4% (35) 34% (29) 2% (0) 4% (4) 9% (8) 85PID: Ind (no lean) 42% (33) 27% (20) 0% (8) 2% (9) 9% (7) 77PID: Rep (no lean) 36% (32) 36% (32) 9% (7) 4% (4) 5% (5) 89PID/Gender: DemMen 43% (24) 44% (25) 7% (4) 4% (2) 2% () 56PID/Gender: Ind Men 49% (25) 8% (9) 8% (4) 8% (9) 7% (4) 5PID/Gender: Rep Men 39% (26) 38% (25) 8% (2) 3% (2) 2% (2) 68Ideo: Liberal (1-3) 45% (5) 32% (36) 4% (7) 4% (5) 5% (6) 4Ideo: Moderate (4) 36% (2) 28% (7) 9% () 5% (3) 2% (7) 59Ideo: Conservative (5-7) 38% (24) 38% (24) 9% (6) 2% (8) 4% (3) 65Educ: College 39% (62) 28% (44) 6% (26) 9% (4) 8% (3) 60Educ: Bachelors degree 38% (23) 43% (26) 9% (6) 3% (2) 6% (3) 59Income: Under 50k 32% (43) 34% (46) 4% (9) 9% (2) % (5) 35Income: 50k-100k 46% (37) 33% (27) 7% (4) % () 3% (2) 82Ethnicity: White 42% (74) 37% (66) 0% (8) 5% (9) 6% () 78Ethnicity: Hispanic 4% (28) 29% (20) 7% () 9% (6) 5% (3) 68Relig: Evangelical 40% (28) 25% (8) 5% (0) 8% (6) 2% (8) 70Relig: All Christian 38% (42) 35% (40) % (2) 8% (9) 8% (9)
Continued on next page
174
Morning ConsultTable HR7_12
Table HR7_12: After watching, do you have a favorable or unfavorable view of the following reboots?Battlestar Galactica
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (99) 32% (82) 4% (35) 6% (6) 8% (20) 25Community: Urban 38% (29) 35% (27) 4% () 6% (5) 7% (5) 78Community: Suburban 44% (50) 29% (33) 4% (5) 6% (7) 7% (8) 2Community: Rural 33% (20) 35% (2) 3% (8) 8% (5) % (7) 6Employ: Private Sector 47% (48) 35% (36) 2% (2) 4% (5) 2% (2) 03Military HH: Yes 4% (24) 32% (9) 3% (8) 2% (7) 2% () 59Military HH: No 39% (75) 33% (63) 4% (27) 5% (9) 0% (8) 93RD/WT: Right Direction 36% (43) 33% (39) 7% (2) 8% (0) 6% (7) 20RD/WT: Wrong Track 43% (56) 32% (42) % (4) 5% (6) 9% (2) 3Trump Job Approve 40% (43) 33% (35) 4% (5) 6% (7) 6% (7) 07Trump Job Disapprove 40% (55) 3% (42) 3% (7) 7% (9) 9% (3) 37Trump Job Strongly Approve 38% (22) 38% (22) 4% (8) 5% (3) 6% (3) 59Trump Job Strongly Disapprove 48% (44) 30% (28) 7% (7) % () 4% (3) 92#1 Issue: Economy 45% (30) 33% (22) 3% (9) 5% (4) 4% (2) 662016 Vote: Hillary Clinton 44% (44) 34% (34) 9% (9) 3% (3) 0% (0) 022016 Vote: Donald Trump 38% (32) 36% (29) % (9) 7% (6) 8% (7) 83Voted in 2014: Yes 42% (8) 34% (65) 0% (20) 5% (0) 8% (6) 9Voted in 2014: No 3% (8) 28% (7) 25% (5) % (6) 6% (3) 602012 Vote: Barack Obama 5% (56) 28% (30) 5% (5) 7% (7) 0% (0) 082012 Vote: Mitt Romney 35% (25) 45% (3) 0% (7) 4% (3) 7% (5) 702012 Vote: Didn’t Vote 24% (5) 27% (7) 33% (2) 0% (6) 7% (4) 644-Region: Northeast 33% (7) 29% (5) 0% (5) 20% (0) 9% (4) 504-Region: Midwest 33% (7) 35% (9) 23% (2) 3% (2) 6% (3) 534-Region: South 37% (32) 34% (29) 3% () 5% (4) 2% (0) 864-Region: West 53% (34) 3% (9) 2% (7) % () 3% (2) 63Favorable of Trump 36% (38) 32% (34) 6% (6) 9% (0) 6% (7) 04Unfavorable of Trump 44% (60) 32% (43) 3% (7) 4% (6) 8% (0) 36Very Favorable of Trump 24% (4) 39% (22) 3% (8) 3% (7) 0% (6) 57Very Unfavorable of Trump 44% (45) 33% (34) 8% (8) 4% (4) 0% (0) 02Frequent TVWatcher 43% (84) 33% (63) 2% (24) 6% (2) 6% () 94Frequent Movie Watchers 44% (6) 34% (49) 2% (7) 3% (5) 7% (0) 4Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
175
Table HR7_13
Table HR7_13: After watching, do you have a favorable or unfavorable view of the following reboots?One Day at a Time
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 26% (40) 35% (56) 22% (34) 9% (4) 8% (3) 57Gender: Male 26% (22) 3% (27) 29% (25) 3% () % () 87Gender: Female 26% (8) 4% (28) 3% (9) 3% (2) 7% (2) 70Age: 18-29 23% (3) 36% (2) 29% (6) 7% (4) 5% (3) 57PID: Dem (no lean) 3% (6) 30% (6) 30% (6) 2% () 7% (3) 52PID: Rep (no lean) 2% (4) 36% (24) 8% (2) 5% (0) 0% (7) 67Ideo: Liberal (1-3) 29% (2) 35% (25) 8% (3) 3% (0) 4% (3) 72Educ: College 26% (29) 34% (38) 24% (27) 9% (0) 8% (9) 3Income: Under 50k 24% (24) 36% (36) 24% (24) 8% (8) 9% (9) 00Ethnicity: White 29% (29) 34% (33) 8% (7) 9% (9) % () 99Relig: Evangelical 25% (5) 39% (23) 22% (3) 6% (4) 7% (4) 58Relig: All Christian 25% (20) 36% (29) 24% (9) 5% (4) % (9) 8Community: Urban 8% (0) 44% (26) 29% (7) 6% (4) 4% (2) 59Community: Suburban 22% (3) 32% (8) 24% (4) 0% (6) 2% (7) 57Employ: Private Sector 24% (6) 49% (32) 0% (7) 8% (5) 9% (5) 64Military HH: No 27% (37) 34% (46) 2% (28) 8% (0) 0% (3) 34RD/WT: Right Direction 7% (2) 37% (27) 26% (9) 0% (7) 9% (7) 7RD/WT: Wrong Track 33% (28) 34% (29) 8% (6) 8% (7) 7% (6) 86Trump Job Approve 22% (4) 43% (27) 7% () 9% (6) 9% (6) 62Trump Job Disapprove 30% (27) 3% (27) 26% (23) 6% (5) 7% (6) 90Trump Job Strongly Disapprove 42% (2) 28% (4) % (5) 0% (5) 0% (5) 52016 Vote: Hillary Clinton 23% (2) 38% (20) 25% (3) 7% (4) 7% (3) 532016 Vote: Donald Trump 24% (3) 40% (22) 7% (9) 9% (5) 0% (6) 55Voted in 2014: Yes 26% (26) 37% (38) 20% (20) 9% (9) 8% (8) 00Voted in 2014: No 26% (5) 32% (8) 25% (4) 8% (5) 8% (5) 572012 Vote: Barack Obama 33% (20) 36% (2) 20% (2) 6% (4) 4% (3) 592012 Vote: Didn’t Vote 23% (3) 3% (7) 30% (7) 7% (4) 9% (5) 554-Region: South 37% (24) 23% (4) 26% (6) 0% (7) 3% (2) 63
Continued on next page
176
Morning ConsultTable HR7_13
Table HR7_13: After watching, do you have a favorable or unfavorable view of the following reboots?One Day at a Time
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 26% (40) 35% (56) 22% (34) 9% (4) 8% (3) 57Favorable of Trump 20% (4) 37% (26) 27% (8) 8% (6) 7% (5) 69Unfavorable of Trump 32% (24) 38% (29) 20% (5) 5% (4) 5% (4) 77Very Unfavorable of Trump 40% (23) 24% (3) 25% (4) 5% (3) 6% (3) 56Frequent TVWatcher 34% (37) 37% (4) 7% (9) 4% (5) 7% (8) 0Frequent Movie Watchers 34% (29) 34% (29) 22% (9) 5% (4) 5% (4) 86Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
177
Table HR7_14
Table HR7_14: After watching, do you have a favorable or unfavorable view of the following reboots?Samurai Jack
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (73) 33% (59) 5% (28) 4% (8) 7% (3) 80Gender: Male 47% (6) 32% (42) 4% (8) 2% (3) 4% (5) 30Gender: Female 23% (2) 33% (7) 9% (9) 0% (5) 5% (7) 50Age: 18-29 3% (29) 35% (33) 22% (2) 7% (6) 5% (4) 93Millennial: Age 22-37 43% (36) 30% (25) 9% (6) 5% (4) 3% (2) 83PID: Dem (no lean) 45% (29) 37% (24) % (7) 3% (2) 3% (2) 64PID: Ind (no lean) 43% (25) 24% (4) 22% (3) 2% () 9% (5) 59PID: Rep (no lean) 32% (8) 37% (2) 3% (7) 8% (5) 0% (6) 57Ideo: Liberal (1-3) 5% (4) 32% (26) 9% (7) 5% (4) 3% (3) 80Ideo: Moderate (4) 35% (8) 28% (5) 23% (2) 3% () % (6) 53Educ: College 35% (45) 38% (49) 7% (22) 5% (6) 5% (7) 29Income: Under 50k 3% (33) 42% (45) 7% (8) 5% (6) 6% (6) 08Income: 50k-100k 60% (34) 9% () 0% (6) 3% (2) 7% (4) 56Ethnicity: White 46% (49) 29% (3) 5% (5) 2% (2) 8% (9) 06Ethnicity: Hispanic 55% (37) 22% (5) 22% (4) — (0) 2% () 67Relig: Evangelical 37% (23) 3% (9) 6% (0) 6% (4) % (7) 62Relig: All Christian 35% (29) 32% (27) 4% (2) 7% (6) 2% (0) 84Community: Urban 35% (28) 44% (35) 3% () 2% (2) 5% (4) 79Community: Suburban 37% (24) 24% (5) 20% (3) 6% (4) 2% (8) 64Employ: Private Sector 44% (3) 35% (24) 4% (0) 3% (2) 5% (4) 7Military HH: No 42% (60) 3% (44) 6% (23) 5% (8) 6% (9) 43RD/WT: Right Direction 32% (27) 4% (35) 6% (4) 5% (4) 7% (6) 86RD/WT: Wrong Track 48% (46) 26% (24) 5% (4) 4% (4) 8% (7) 94Trump Job Approve 38% (24) 36% (23) % (7) 3% (2) % (7) 63Trump Job Disapprove 44% (49) 27% (30) 8% (20) 5% (5) 6% (6) Trump Job Strongly Disapprove 53% (35) 2% (4) 3% (9) 4% (2) 9% (6) 662016 Vote: Hillary Clinton 47% (30) 34% (2) 3% (8) 2% () 4% (3) 632016 Vote: Didnt Vote 38% (22) 33% (9) 4% (8) 9% (5) 6% (3) 58
Continued on next page
178
Morning ConsultTable HR7_14
Table HR7_14: After watching, do you have a favorable or unfavorable view of the following reboots?Samurai Jack
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (73) 33% (59) 5% (28) 4% (8) 7% (3) 80Voted in 2014: Yes 49% (52) 29% (3) 2% (3) % () 9% (9) 07Voted in 2014: No 28% (2) 38% (28) 20% (5) 9% (6) 5% (3) 732012 Vote: Barack Obama 44% (27) 34% (2) 4% (9) 2% () 5% (3) 622012 Vote: Didn’t Vote 34% (28) 33% (27) 22% (8) 7% (6) 5% (4) 844-Region: South 45% (32) 32% (23) 9% (6) 5% (4) 8% (6) 70Favorable of Trump 32% (22) 33% (22) 22% (5) 4% (3) 9% (6) 68Unfavorable of Trump 47% (48) 3% (3) 2% (2) 5% (5) 5% (5) 02Very Unfavorable of Trump 54% (4) 26% (20) 3% (0) 2% () 5% (4) 77Frequent TVWatcher 47% (65) 28% (40) 4% (20) 5% (7) 6% (9) 40Frequent Movie Watchers 55% (57) 27% (28) 9% (9) 5% (5) 4% (5) 04Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
179
Table HR7_15
Table HR7_15: After watching, do you have a favorable or unfavorable view of the following reboots?Doctor Who
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 5% (68) 33% (09) 7% (22) 3% (0) 6% (20) 328Gender: Male 53% (06) 35% (70) 5% () 2% (5) 5% (0) 20Gender: Female 49% (62) 3% (39) 8% () 4% (5) 8% (0) 27Age: 18-29 44% (56) 38% (49) 8% (0) 5% (7) 5% (6) 27Age: 30-44 63% (56) 26% (23) 3% (3) 2% (2) 6% (5) 89Age: 45-54 50% (29) 28% (6) 4% (8) % () 6% (4) 58Generation Z: 18-21 50% (3) 3% (9) 2% () 0% (6) 6% (4) 6Millennial: Age 22-37 48% (56) 38% (45) 8% (0) % () 4% (5) 7Generation X: Age 38-53 55% (5) 26% (24) % (0) 2% (2) 7% (6) 93Boomers: Age 54-72 59% (30) 3% (6) 2% () — (0) 8% (4) 5PID: Dem (no lean) 55% (66) 28% (34) 9% () 2% (3) 5% (6) 20PID: Ind (no lean) 49% (5) 37% (39) 3% (3) 3% (3) 9% (9) 05PID: Rep (no lean) 49% (5) 35% (36) 8% (8) 4% (4) 4% (4) 02PID/Gender: DemMen 58% (37) 3% (9) 6% (4) 2% () 4% (3) 64PID/Gender: DemWomen 52% (29) 26% (4) 3% (7) 3% (2) 7% (4) 57PID/Gender: Ind Men 50% (33) 37% (24) 4% (3) % () 8% (5) 65PID/Gender: Rep Men 50% (36) 37% (26) 6% (4) 4% (3) 3% (2) 72Ideo: Liberal (1-3) 56% (90) 30% (49) 5% (8) 4% (6) 5% (9) 62Ideo: Moderate (4) 40% (28) 44% (3) 3% (9) % () 3% (2) 7Ideo: Conservative (5-7) 50% (38) 32% (24) 4% (3) 4% (3) 0% (8) 76Educ: College 45% (95) 35% (74) 8% (7) 5% (0) 7% (5) 2Educ: Bachelors degree 67% (52) 26% (20) 4% (3) — (0) 4% (3) 78Income: Under 50k 46% (86) 35% (65) 8% (5) 3% (5) 8% (5) 86Income: 50k-100k 57% (56) 3% (30) 6% (5) 4% (4) 2% (2) 97Ethnicity: White 57% (34) 32% (74) 2% (5) 4% (9) 5% () 233Ethnicity: Hispanic 49% (40) 32% (26) 9% (7) 6% (5) 4% (3) 8Ethnicity: Afr. Am. 29% (5) 45% (23) 9% (0) % () 7% (4) 53Relig: Protestant 48% (35) 37% (26) 5% (3) % () 9% (7) 72
Continued on next page
180
Morning ConsultTable HR7_15
Table HR7_15: After watching, do you have a favorable or unfavorable view of the following reboots?Doctor Who
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 5% (68) 33% (09) 7% (22) 3% (0) 6% (20) 328Relig: Evangelical 43% (39) 35% (32) 9% (9) 5% (4) 8% (7) 9Relig: Non-Evang. Catholics 45% (29) 42% (27) 3% (2) % () 8% (5) 65Relig: All Christian 44% (68) 38% (60) 7% () 3% (5) 8% (2) 55Community: Urban 43% (49) 34% (38) 8% (9) 6% (6) 0% () 4Community: Suburban 58% (88) 35% (53) 2% (2) 2% (3) 4% (6) 53Community: Rural 50% (3) 28% (7) 7% (0) % () 4% (2) 6Employ: Private Sector 57% (74) 37% (47) 2% (3) % () 3% (4) 30Military HH: Yes 39% (24) 4% (26) % (7) 3% (2) 6% (4) 62Military HH: No 54% (44) 3% (83) 6% (5) 3% (8) 6% (6) 266RD/WT: Right Direction 42% (5) 39% (47) 2% (5) % () 6% (8) 22RD/WT: Wrong Track 57% (7) 30% (6) 3% (7) 4% (8) 6% (2) 206Trump Job Approve 49% (53) 34% (37) 9% (9) % () 7% (8) 08Trump Job Disapprove 52% () 33% (69) 5% () 4% (8) 6% (2) 22Trump Job Strongly Approve 55% (30) 25% (4) 8% (5) — (0) % (6) 54Trump Job Somewhat Approve 43% (23) 44% (24) 9% (5) 2% () 3% (2) 54Trump Job Somewhat Disapprove 36% (26) 45% (33) 9% (7) 6% (4) 4% (3) 73Trump Job Strongly Disapprove 6% (84) 26% (36) 3% (5) 3% (4) 7% (9) 39#1 Issue: Economy 50% (45) 39% (36) 4% (3) % () 6% (5) 902016 Vote: Hillary Clinton 54% (64) 3% (37) 9% () 2% (2) 4% (4) 82016 Vote: Donald Trump 57% (49) 29% (25) 7% (6) % () 6% (5) 862016 Vote: Didnt Vote 45% (36) 34% (27) 3% (3) 8% (7) 0% (8) 80Voted in 2014: Yes 5% (04) 3% (62) 9% (8) 3% (5) 7% (4) 203Voted in 2014: No 52% (64) 37% (46) 3% (3) 3% (4) 5% (6) 242012 Vote: Barack Obama 56% (72) 29% (37) 5% (7) 4% (5) 7% (9) 302012 Vote: Mitt Romney 48% (32) 34% (23) 9% (6) 3% (2) 6% (4) 662012 Vote: Didn’t Vote 47% (55) 38% (44) 8% (9) 2% (3) 4% (5) 64-Region: Northeast 49% (29) 43% (26) 3% (2) — (0) 5% (3) 604-Region: Midwest 50% (3) 23% (4) 6% (0) % () % (7) 64-Region: South 48% (6) 35% (43) 5% (7) 6% (8) 6% (8) 264-Region: West 59% (48) 32% (26) 5% (4) 2% () 3% (2) 8
Continued on next page
National Tracking Poll #181011, October, 2018
181
Table HR7_15
Table HR7_15: After watching, do you have a favorable or unfavorable view of the following reboots?Doctor Who
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 5% (68) 33% (09) 7% (22) 3% (0) 6% (20) 328Favorable of Trump 49% (56) 34% (38) 8% (9) 4% (4) 5% (6) 3Unfavorable of Trump 54% (09) 32% (65) 5% () 3% (5) 6% () 202Very Favorable of Trump 54% (32) 3% (8) 7% (4) — (0) 8% (5) 59Somewhat Favorable of Trump 44% (24) 37% (20) 0% (5) 8% (4) % () 54Very Unfavorable of Trump 60% (94) 28% (44) 4% (7) 3% (4) 5% (7) 57Frequent TVWatcher 58% (42) 3% (76) 2% (6) 4% (0) 6% (4) 247Frequent Movie Watchers 54% (92) 33% (56) 4% (7) 4% (7) 5% (8) 69Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
182
Morning ConsultTable HR7_16
Table HR7_16: After watching, do you have a favorable or unfavorable view of the following reboots?DuckTales
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (90) 3% (70) 6% (36) 4% (0) 9% (20) 225Gender: Male 45% (65) 28% (4) 5% (22) 3% (4) 8% (2) 44Gender: Female 30% (24) 37% (30) 7% (4) 7% (6) 0% (8) 8Age: 18-29 42% (4) 27% (27) 20% (9) 6% (5) 6% (6) 99Age: 30-44 48% (36) 3% (23) 0% (8) 5% (4) 6% (4) 75Millennial: Age 22-37 44% (42) 30% (29) 6% (5) 5% (5) 5% (5) 96Generation X: Age 38-53 35% (25) 36% (26) 4% (0) % () 3% (9) 70PID: Dem (no lean) 38% (33) 33% (29) 6% (4) 4% (4) 9% (8) 88PID: Ind (no lean) 42% (24) 24% (4) 6% (9) 3% (2) 5% (9) 58PID: Rep (no lean) 40% (32) 35% (28) 6% (3) 5% (4) 4% (3) 79PID/Gender: DemMen 44% (24) 28% (6) 20% () — (0) 9% (5) 56PID/Gender: Rep Men 47% (25) 33% (7) 2% (6) 5% (3) 4% (2) 53Ideo: Liberal (1-3) 52% (50) 23% (22) 3% (3) 6% (6) 5% (5) 96Ideo: Moderate (4) 36% (20) 37% (2) 5% (8) % () % (6) 56Ideo: Conservative (5-7) 24% (3) 38% (20) 26% (4) 2% () 0% (6) 53Educ: College 38% (60) 32% (50) 7% (26) 4% (7) 8% (2) 55Income: Under 50k 4% (54) 30% (40) 6% (22) 5% (7) 7% (9) 32Income: 50k-100k 4% (29) 29% (20) 8% (2) % () % (8) 70Ethnicity: White 42% (65) 25% (39) 8% (28) 5% (8) 0% (5) 54Ethnicity: Hispanic 47% (33) 30% (2) 0% (7) 8% (6) 5% (4) 70Relig: Evangelical 39% (27) 28% (9) 20% (3) 2% () 2% (8) 68Relig: All Christian 42% (43) 27% (27) 6% (6) 3% (3) 3% (3) 0Community: Urban 38% (35) 39% (36) 4% (2) 4% (4) 5% (4) 9Community: Suburban 36% (33) 29% (26) 2% (9) 4% (4) 0% (9) 9Employ: Private Sector 38% (36) 40% (37) 4% (3) 2% (2) 6% (5) 93Military HH: No 39% (77) 3% (62) 6% (32) 5% (0) 8% (7) 98RD/WT: Right Direction 30% (33) 39% (43) 6% (7) 6% (7) 9% (0) RD/WT: Wrong Track 49% (57) 24% (27) 6% (9) 2% (3) 8% (9) 5
Continued on next page
National Tracking Poll #181011, October, 2018
183
Table HR7_16
Table HR7_16: After watching, do you have a favorable or unfavorable view of the following reboots?DuckTales
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 40% (90) 3% (70) 6% (36) 4% (0) 9% (20) 225Trump Job Approve 37% (34) 3% (29) 8% (6) 3% (3) 0% (9) 9Trump Job Disapprove 44% (53) 30% (36) 6% (9) 2% (3) 7% (9) 20Trump Job Somewhat Disapprove 35% (20) 43% (24) % (6) 3% (2) 8% (4) 57Trump Job Strongly Disapprove 53% (33) 9% (2) 20% (3) % () 7% (5) 64#1 Issue: Economy 37% (24) 22% (4) 23% (5) 4% (3) 5% (0) 662016 Vote: Hillary Clinton 39% (29) 3% (23) 8% (3) 5% (4) 7% (5) 732016 Vote: Donald Trump 4% (27) 3% (20) 6% (0) 2% (2) 0% (6) 652016 Vote: Didnt Vote 4% (28) 26% (7) 5% (0) 6% (4) % (7) 67Voted in 2014: Yes 40% (49) 35% (42) 2% (5) 5% (5) 8% (0) 2Voted in 2014: No 39% (4) 27% (29) 20% (2) 4% (4) 9% (0) 052012 Vote: Barack Obama 40% (34) 36% (30) 3% () 2% () 9% (8) 852012 Vote: Didn’t Vote 36% (33) 28% (26) 2% (20) 5% (4) 0% (9) 934-Region: South 49% (44) 20% (8) 4% (3) 7% (6) 0% (9) 9Favorable of Trump 39% (34) 32% (28) 5% (3) 2% (2) % (0) 87Unfavorable of Trump 42% (53) 30% (38) 8% (23) 4% (5) 5% (6) 25Somewhat Favorable of Trump 40% (2) 27% (4) 8% (9) % () 4% (7) 5Very Unfavorable of Trump 5% (46) 22% (20) 20% (8) 4% (3) 4% (3) 92Frequent TVWatcher 45% (78) 27% (47) 8% (30) 4% (7) 6% () 72Frequent Movie Watchers 48% (59) 30% (37) 6% (20) % () 5% (6) 23Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
184
Morning ConsultTable HR7_17
Table HR7_17: After watching, do you have a favorable or unfavorable view of the following reboots?Lost in Space
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 46% (35) 32% (94) % (3) 5% (5) 7% (20) 295Gender: Male 52% (03) 30% (59) % (2) 5% (0) 3% (6) 99Gender: Female 33% (32) 36% (35) 0% (0) 6% (5) 5% (4) 97Age: 18-29 36% (3) 34% (30) 5% (3) 7% (6) 8% (7) 87Age: 30-44 48% (4) 34% (29) 5% (4) 8% (7) 4% (4) 86Age: 45-54 53% (35) 28% (8) 2% (8) 2% (2) 5% (3) 65Millennial: Age 22-37 39% (43) 38% (4) 0% () 9% (9) 4% (4) 08Generation X: Age 38-53 53% (53) 27% (27) 0% (0) 5% (5) 5% (5) 00Boomers: Age 54-72 49% (28) 3% (8) 0% (6) — (0) 9% (5) 57PID: Dem (no lean) 46% (50) 29% (32) 2% (2) 9% (0) 5% (5) 08PID: Ind (no lean) 49% (38) 36% (28) 7% (5) 2% () 7% (5) 78PID: Rep (no lean) 44% (48) 3% (34) 2% (3) 4% (4) 9% (0) 09PID/Gender: DemMen 47% (33) 28% (20) 5% () 9% (6) % () 7PID/Gender: Ind Men 58% (32) 3% (7) 6% (3) 2% () 3% (2) 55PID/Gender: Rep Men 52% (38) 3% (23) 0% (7) 4% (3) 4% (3) 73Ideo: Liberal (1-3) 44% (55) 32% (40) % (3) 8% (0) 5% (6) 25Ideo: Moderate (4) 42% (29) 36% (25) % (8) % () 0% (7) 69Ideo: Conservative (5-7) 5% (40) 28% (22) 3% (0) 3% (2) 6% (5) 78Educ: College 44% (87) 33% (65) % (22) 5% (9) 7% (4) 97Educ: Bachelors degree 5% (32) 33% (2) 8% (5) 4% (3) 4% (2) 62Income: Under 50k 39% (63) 36% (58) % (8) 6% (0) 9% (4) 62Income: 50k-100k 56% (53) 25% (24) 9% (8) 5% (5) 5% (5) 95Ethnicity: White 47% (00) 3% (66) % (23) 5% () 7% (5) 25Ethnicity: Hispanic 44% (34) 38% (29) 6% (5) 2% (9) — (0) 77Relig: Evangelical 50% (37) 23% (7) 9% (7) 4% (3) 4% (0) 74Relig: Non-Evang. Catholics 47% (26) 34% (8) 2% (6) % () 7% (4) 54Relig: All Christian 49% (63) 27% (35) 0% (3) 3% (4) % (4) 29
Continued on next page
National Tracking Poll #181011, October, 2018
185
Table HR7_17
Table HR7_17: After watching, do you have a favorable or unfavorable view of the following reboots?Lost in Space
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 46% (35) 32% (94) % (3) 5% (5) 7% (20) 295Community: Urban 40% (40) 39% (38) 7% (7) 8% (8) 5% (5) 98Community: Suburban 54% (59) 25% (27) 3% (4) 4% (5) 5% (5) 09Community: Rural 42% (37) 33% (29) % (0) 3% (3) % (9) 88Employ: Private Sector 5% (64) 34% (43) 8% (0) 4% (4) 3% (4) 25Military HH: Yes 59% (35) 24% (4) 0% (6) — (0) 7% (4) 60Military HH: No 42% (00) 34% (80) % (25) 6% (5) 7% (6) 236RD/WT: Right Direction 45% (64) 3% (44) % (6) 7% (0) 7% (0) 42RD/WT: Wrong Track 47% (7) 33% (50) 0% (6) 3% (5) 7% (0) 53Trump Job Approve 49% (59) 28% (34) 9% () 6% (8) 7% (9) 2Trump Job Disapprove 44% (7) 36% (58) 2% (9) 3% (5) 5% (9) 62Trump Job Strongly Approve 54% (34) 25% (5) 5% (9) 2% () 5% (3) 62Trump Job Somewhat Approve 43% (25) 32% (9) 3% (2) % (6) % (6) 59Trump Job Somewhat Disapprove 33% (7) 46% (23) 3% (7) 3% () 4% (2) 50Trump Job Strongly Disapprove 49% (55) 3% (35) % (3) 3% (3) 6% (7) 2#1 Issue: Economy 53% (40) 25% (9) 8% (6) 5% (4) 8% (6) 75#1 Issue: Health Care 37% (2) 38% (22) 8% (0) % () 6% (3) 582016 Vote: Hillary Clinton 5% (57) 28% (3) 9% () 7% (8) 5% (5) 32016 Vote: Donald Trump 44% (39) 34% (30) 9% (8) 3% (2) 0% (9) 882016 Vote: Didnt Vote 40% (25) 28% (7) 7% () 7% (4) 8% (5) 62Voted in 2014: Yes 49% (05) 3% (66) 9% (20) 5% (0) 7% (5) 26Voted in 2014: No 38% (30) 35% (28) 3% () 6% (5) 7% (5) 792012 Vote: Barack Obama 52% (67) 3% (4) 9% (2) 4% (6) 4% (5) 32012 Vote: Mitt Romney 42% (28) 28% (9) 0% (7) 7% (5) 4% (9) 682012 Vote: Didn’t Vote 38% (32) 35% (29) 4% (2) 6% (5) 7% (6) 844-Region: Midwest 45% (25) 30% (6) 2% (7) 4% (2) 9% (5) 564-Region: South 45% (52) 32% (37) 9% () 6% (7) 9% (0) 74-Region: West 49% (39) 36% (28) 0% (8) 2% (2) 2% (2) 79Favorable of Trump 48% (57) 30% (36) 9% () 4% (4) 9% (0) 20Unfavorable of Trump 42% (66) 37% (57) 2% (9) 5% (8) 3% (5) 56
Continued on next page
186
Morning ConsultTable HR7_17
Table HR7_17: After watching, do you have a favorable or unfavorable view of the following reboots?Lost in Space
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 46% (35) 32% (94) % (3) 5% (5) 7% (20) 295Very Favorable of Trump 47% (29) 25% (5) 3% (8) 4% (2) % (7) 62Somewhat Favorable of Trump 49% (29) 36% (2) 5% (3) 4% (2) 6% (3) 58Very Unfavorable of Trump 44% (53) 35% (42) % (3) 6% (7) 3% (4) 9Frequent TVWatcher 50% (6) 29% (67) 2% (28) 3% (6) 6% (4) 23Frequent Movie Watchers 53% (93) 30% (54) 9% (6) 3% (5) 5% (8) 76Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
187
Table HR7_18
Table HR7_18: After watching, do you have a favorable or unfavorable view of the following reboots?Dynasty
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 2% (38) 38% (70) 20% (37) 6% () 4% (26) 8Gender: Male 20% (8) 42% (37) 25% (22) 6% (6) 7% (6) 88Gender: Female 22% (20) 35% (32) 6% (5) 5% (5) 22% (20) 93Age: 18-29 27% (20) 40% (30) 22% (6) 7% (5) 4% (3) 74Millennial: Age 22-37 8% () 4% (24) 29% (7) 9% (5) 3% (2) 59Generation X: Age 38-53 9% (0) 44% (23) 9% (5) 4% (2) 24% (3) 53PID: Dem (no lean) 25% (6) 40% (25) 4% (9) 7% (4) 5% (9) 63PID: Ind (no lean) 25% (4) 38% (2) 6% (9) 6% (3) 4% (8) 54PID: Rep (no lean) 4% (9) 37% (24) 30% (9) 5% (3) 5% (9) 64Ideo: Liberal (1-3) 26% (24) 35% (33) 2% (20) 5% (4) 3% (2) 94Educ: College 9% (27) 37% (52) 2% (29) 6% (8) 7% (24) 40Income: Under 50k 9% (2) 34% (39) 24% (28) 7% (8) 7% (9) 5Ethnicity: White 25% (30) 32% (38) 24% (29) 5% (6) 5% (8) 2Relig: Evangelical 7% () 32% (20) 9% (2) 5% (3) 27% (7) 63Relig: All Christian 9% (9) 3% (30) 20% (9) 5% (5) 25% (24) 97Community: Urban 4% (0) 44% (3) 8% (3) 7% (5) 6% () 70Community: Suburban 29% (20) 35% (25) 9% (3) 5% (3) 2% (8) 70Employ: Private Sector 20% (3) 52% (34) 2% (3) 5% (3) 2% () 64Military HH: No 2% (30) 35% (5) 23% (34) 6% (9) 5% (22) 47RD/WT: Right Direction 9% (7) 58% (45) 9% (5) 3% (2) 2% (9) 77RD/WT: Wrong Track 30% (3) 24% (25) 2% (22) 8% (8) 7% (7) 04Trump Job Approve 4% (8) 49% (29) 8% () 4% (3) 5% (9) 59Trump Job Disapprove 25% (29) 34% (39) 20% (23) 6% (7) 4% (6) 2Trump Job Somewhat Disapprove 22% () 48% (24) 8% (9) 3% () 9% (5) 50Trump Job Strongly Disapprove 29% (8) 23% (5) 22% (4) 9% (5) 8% () 62#1 Issue: Economy 23% (3) 28% (6) 26% (5) 2% () 2% (2) 572016 Vote: Hillary Clinton 24% (6) 3% (20) 23% (5) 4% (2) 9% (2) 662016 Vote: Donald Trump 3% (7) 5% (29) 5% (8) 3% (2) 8% () 57
Continued on next page
188
Morning ConsultTable HR7_18
Table HR7_18: After watching, do you have a favorable or unfavorable view of the following reboots?Dynasty
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 2% (38) 38% (70) 20% (37) 6% () 4% (26) 8Voted in 2014: Yes 8% (9) 40% (4) 2% (2) 3% (3) 7% (7) 0Voted in 2014: No 24% (9) 36% (29) 9% (5) 9% (7) % (9) 802012 Vote: Barack Obama 7% () 42% (27) 9% (3) 5% (3) 7% () 652012 Vote: Didn’t Vote 23% (5) 42% (28) 7% () % (7) 8% (5) 654-Region: South 20% (5) 3% (22) 28% (20) 5% (4) 7% (2) 73Favorable of Trump 3% (9) 55% (37) 5% (0) 4% (3) 4% (0) 69Unfavorable of Trump 22% (2) 33% (32) 25% (24) 7% (6) 3% (3) 96Very Unfavorable of Trump 25% (8) 26% (9) 30% (22) 7% (5) 2% (8) 73Frequent TVWatcher 24% (32) 37% (49) 7% (23) 6% (8) 6% (22) 34Frequent Movie Watchers 23% (22) 36% (34) 22% (22) 5% (5) 4% (3) 96Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
189
Table HR7_19
Table HR7_19: After watching, do you have a favorable or unfavorable view of the following reboots?American Idol
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 33% (43) 40% (72) 6% (70) 5% (22) 5% (2) 429Gender: Male 30% (65) 38% (83) 20% (43) 7% (6) 4% (9) 25Gender: Female 37% (79) 42% (90) 3% (27) 3% (6) 5% (2) 23Age: 18-29 29% (40) 4% (56) 2% (30) 5% (7) 3% (5) 38Age: 30-44 38% (39) 34% (34) 6% (6) 5% (5) 6% (6) 0Age: 45-54 24% (7) 49% (35) 5% (0) 9% (6) 3% (2) 7Age: 55-64 4% (22) 33% (7) 5% (8) 4% (2) 7% (4) 53Age: 65+ 38% (25) 44% (29) 9% (6) 2% () 7% (4) 66Generation Z: 18-21 36% (2) 37% (2) 6% (9) 4% (2) 6% (4) 58Millennial: Age 22-37 27% (36) 4% (53) 22% (29) 6% (8) 4% (5) 32Generation X: Age 38-53 34% (38) 42% (47) 6% (8) 6% (6) 4% (4) 3Boomers: Age 54-72 36% (39) 4% (44) % (2) 5% (5) 7% (8) 08PID: Dem (no lean) 25% (44) 47% (80) 6% (28) 7% (2) 5% (8) 72PID: Ind (no lean) 40% (37) 36% (33) 5% (4) 5% (4) 4% (3) 9PID: Rep (no lean) 38% (63) 36% (59) 7% (28) 3% (6) 6% (9) 65PID/Gender: DemMen 26% (22) 43% (37) 7% (5) 0% (8) 5% (4) 87PID/Gender: DemWomen 25% (2) 50% (43) 6% (4) 4% (4) 5% (4) 86PID/Gender: Rep Men 37% (30) 33% (26) 2% (7) 4% (3) 5% (4) 8PID/Gender: Rep Women 39% (33) 39% (33) 2% () 3% (2) 7% (6) 85Ideo: Liberal (1-3) 33% (53) 37% (60) 5% (25) 8% (3) 6% (9) 60Ideo: Moderate (4) 32% (3) 44% (43) 9% (9) % () 3% (3) 97Ideo: Conservative (5-7) 35% (44) 44% (55) 7% (2) 2% (3) 3% (3) 26Educ: College 35% (04) 39% (5) 7% (50) 4% (2) 6% (8) 299Educ: Bachelors degree 34% (30) 37% (32) 5% (3) % (0) 3% (3) 87Income: Under 50k 30% (73) 40% (98) 7% (42) 8% (9) 4% (0) 243Income: 50k-100k 39% (49) 39% (49) 4% (8) — (0) 8% (0) 26Income: 100k+ 36% (22) 42% (25) 7% (0) 4% (2) % () 60Ethnicity: White 37% (9) 40% (29) 3% (42) 4% (4) 5% (6) 39
Continued on next page
190
Morning ConsultTable HR7_19
Table HR7_19: After watching, do you have a favorable or unfavorable view of the following reboots?American Idol
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 33% (43) 40% (72) 6% (70) 5% (22) 5% (2) 429Ethnicity: Hispanic 30% (26) 36% (3) 26% (22) 3% (3) 5% (5) 86Ethnicity: Afr. Am. 8% (2) 4% (27) 26% (7) 8% (5) 8% (5) 66Relig: Protestant 46% (4) 30% (27) 6% (4) 2% (2) 6% (6) 90Relig: Roman Catholic 23% (6) 58% (42) 3% (0) % () 5% (4) 72Relig: Evangelical 42% (56) 30% (40) 20% (26) 3% (4) 4% (6) 33Relig: Non-Evang. Catholics 27% (24) 52% (45) 2% (0) 2% (2) 7% (6) 87Relig: All Christian 36% (80) 39% (85) 7% (37) 3% (6) 5% (2) 220Community: Urban 28% (36) 42% (55) 6% (2) 6% (8) 8% () 3Community: Suburban 34% (68) 42% (83) 7% (33) 4% (8) 4% (7) 99Community: Rural 40% (39) 35% (34) 6% (6) 6% (6) 3% (3) 98Employ: Private Sector 30% (47) 46% (7) 7% (26) 5% (8) 3% (4) 56Employ: Retired 38% (25) 33% (22) 7% () 7% (5) 6% (4) 66Military HH: Yes 39% (3) 34% (27) 24% (9) % () 2% (2) 80Military HH: No 32% (2) 42% (45) 5% (5) 6% (2) 6% (9) 349RD/WT: Right Direction 35% (65) 36% (67) 2% (38) 4% (7) 4% (7) 85RD/WT: Wrong Track 32% (78) 43% (05) 3% (32) 6% (5) 6% (4) 244Trump Job Approve 39% (65) 38% (64) 7% (29) 3% (5) 3% (5) 69Trump Job Disapprove 3% (7) 4% (95) 6% (38) 6% (5) 6% (3) 232Trump Job Strongly Approve 40% (3) 34% (26) 7% (3) 5% (4) 5% (4) 78Trump Job Somewhat Approve 37% (34) 42% (38) 8% (6) % () 2% (2) 9Trump Job Somewhat Disapprove 25% (9) 45% (34) 23% (7) 5% (3) 3% (3) 77Trump Job Strongly Disapprove 33% (52) 39% (6) 3% (2) 7% () 7% (0) 55#1 Issue: Economy 33% (45) 4% (57) 5% (20) 5% (7) 6% (8) 38#1 Issue: Security 35% (8) 52% (27) 9% (5) 2% () 2% () 52#1 Issue: Health Care 33% (23) 36% (25) 6% (2) 5% (3) 0% (7) 7#1 Issue: Medicare / Social Security 40% (25) 35% (22) 3% (8) 8% (5) 4% (3) 622016 Vote: Hillary Clinton 29% (43) 4% (6) 9% (29) 7% (0) 5% (7) 52016 Vote: Donald Trump 39% (56) 35% (50) 9% (27) 3% (4) 3% (4) 422016 Vote: Didnt Vote 36% (40) 43% (47) 9% (0) 5% (6) 6% (7) 0
Continued on next page
National Tracking Poll #181011, October, 2018
191
Table HR7_19
Table HR7_19: After watching, do you have a favorable or unfavorable view of the following reboots?American Idol
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 33% (43) 40% (72) 6% (70) 5% (22) 5% (2) 429Voted in 2014: Yes 33% (88) 40% (07) 8% (48) 5% (3) 5% (2) 269Voted in 2014: No 35% (55) 4% (65) 4% (22) 5% (9) 5% (9) 602012 Vote: Barack Obama 3% (58) 4% (76) 6% (30) 5% (9) 6% () 842012 Vote: Mitt Romney 37% (32) 39% (33) 9% (7) 3% (2) 2% () 852012 Vote: Didn’t Vote 34% (48) 38% (54) 5% (2) 7% (0) 6% (8) 424-Region: Northeast 32% (23) 33% (24) 23% (7) 5% (4) 6% (4) 724-Region: Midwest 30% (30) 39% (39) 8% (8) 6% (6) 6% (6) 994-Region: South 38% (59) 4% (65) 4% (22) 4% (7) 3% (4) 574-Region: West 3% (3) 44% (44) 3% (3) 6% (6) 6% (6) 00Favorable of Trump 35% (57) 37% (6) 2% (35) 4% (7) 3% (5) 65Unfavorable of Trump 34% (80) 43% (00) 3% (30) 6% (4) 4% () 235Very Favorable of Trump 35% (3) 3% (27) 27% (24) 3% (3) 5% (4) 89Somewhat Favorable of Trump 34% (26) 44% (33) 5% (2) 6% (4) % () 77Somewhat Unfavorable of Trump 42% (23) 47% (26) 3% (2) 3% (2) 5% (3) 55Very Unfavorable of Trump 3% (57) 4% (75) 6% (28) 7% (3) 4% (8) 80Frequent TVWatcher 37% (22) 39% (28) 4% (46) 5% (8) 4% (3) 328Frequent Movie Watchers 38% (78) 39% (80) 3% (27) 5% () 4% (9) 205Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
192
Morning ConsultTable HR7_20
Table HR7_20: After watching, do you have a favorable or unfavorable view of the following reboots?Roseanne
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 38% (209) 39% (2) 3% (68) 7% (36) 4% (2) 545Gender: Male 35% (92) 39% (0) 2% (3) 9% (24) 5% (2) 259Gender: Female 4% (8) 39% (0) 3% (37) 4% () 3% (9) 286Age: 18-29 32% (32) 39% (39) 6% (6) 7% (7) 6% (6) 99Age: 30-44 48% (76) 30% (48) 3% (20) 6% (0) 3% (4) 58Age: 45-54 32% (38) 42% (49) 0% (2) 8% (9) 7% (8) 6Age: 55-64 40% (35) 37% (32) 4% (2) 8% (7) % () 87Age: 65+ 35% (30) 49% (42) 0% (8) 4% (3) 2% (2) 85Millennial: Age 22-37 45% (68) 34% (52) 3% (9) 6% (9) 2% (4) 5Generation X: Age 38-53 40% (70) 36% (64) 2% (22) 8% (4) 4% (6) 76Boomers: Age 54-72 38% (63) 40% (66) 2% (20) 6% (0) 3% (5) 65PID: Dem (no lean) 30% (53) 39% (70) 20% (35) 8% (4) 3% (6) 79PID: Ind (no lean) 4% (59) 36% (53) 6% (9) 8% (2) 9% (2) 44PID: Rep (no lean) 44% (98) 40% (88) % (24) 4% (0) % (3) 222PID/Gender: DemMen 23% (8) 39% (3) 8% (5) 6% (3) 4% (3) 80PID/Gender: DemWomen 35% (35) 39% (39) 2% (2) 2% (2) 3% (3) 99PID/Gender: Ind Men 35% (2) 40% (24) 3% (2) 2% (8) 0% (6) 60PID/Gender: Ind Women 45% (38) 34% (29) 8% (7) 5% (4) 7% (6) 84PID/Gender: Rep Men 44% (53) 38% (45) 2% (4) 3% (4) 2% (3) 9PID/Gender: Rep Women 43% (45) 4% (43) 0% (0) 6% (6) — (0) 03Ideo: Liberal (1-3) 30% (50) 45% (76) 5% (26) 3% (5) 6% () 69Ideo: Moderate (4) 39% (50) 37% (48) 2% (5) 2% (5) % () 29Ideo: Conservative (5-7) 44% (85) 34% (66) % (22) 5% (0) 5% (9) 9Educ: College 40% (54) 38% (46) 2% (46) 6% (23) 4% (4) 384Educ: Bachelors degree 35% (38) 40% (43) 5% (7) 6% (6) 4% (4) 07Educ: Post-grad 34% (8) 39% (2) % (6) 2% (6) 4% (2) 54
Continued on next page
National Tracking Poll #181011, October, 2018
193
Table HR7_20
Table HR7_20: After watching, do you have a favorable or unfavorable view of the following reboots?Roseanne
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 38% (209) 39% (2) 3% (68) 7% (36) 4% (2) 545Income: Under 50k 39% (2) 39% (20) 2% (37) 6% (20) 3% () 308Income: 50k-100k 37% (59) 40% (63) 4% (23) 6% (9) 3% (5) 59Income: 100k+ 39% (30) 35% (28) % (9) 9% (7) 6% (5) 78Ethnicity: White 39% (78) 39% (77) 3% (57) 6% (27) 3% (3) 45Ethnicity: Hispanic 4% (36) 39% (34) 0% (8) 4% (3) 6% (5) 87Ethnicity: Afr. Am. 29% (5) 38% (9) 9% (5) 0% (5) 4% (7) 50Relig: Protestant 46% (62) 32% (42) 5% (2) 5% (6) 2% (3) 34Relig: Roman Catholic 49% (45) 36% (33) % (0) — (0) 3% (3) 92Relig: Evangelical 39% (65) 35% (57) 6% (26) 4% (7) 6% (0) 65Relig: Non-Evang. Catholics 47% (62) 36% (48) 2% (6) 3% (4) 3% (3) 33Relig: All Christian 43% (27) 35% (05) 4% (42) 4% () 4% (3) 298Community: Urban 40% (55) 37% (50) 3% (7) 7% (0) 3% (4) 36Community: Suburban 35% (86) 44% (08) 3% (3) 5% () 4% (0) 246Community: Rural 42% (68) 33% (53) 2% (20) 9% (4) 4% (7) 63Employ: Private Sector 37% (79) 4% (89) 3% (28) 6% (3) 3% (7) 25Employ: Self-Employed 40% (23) 28% (6) 5% (9) 7% (4) 0% (6) 58Employ: Retired 36% (30) 49% (4) 7% (6) 5% (5) 2% (2) 84Employ: Other 30% (7) 37% (2) 2% (7) 4% (8) 7% (4) 56Military HH: Yes 38% (37) 38% (37) 2% () 7% (7) 4% (4) 97Military HH: No 38% (72) 39% (74) 3% (57) 6% (28) 4% (7) 448RD/WT: Right Direction 46% (8) 35% (90) 0% (26) 6% (6) 2% (4) 253RD/WT: Wrong Track 3% (92) 4% (2) 5% (42) 7% (20) 6% (7) 292Trump Job Approve 44% (3) 37% (95) 9% (24) 8% (2) 3% (7) 259Trump Job Disapprove 32% (84) 42% (0) 5% (39) 6% (5) 5% (4) 26Trump Job Strongly Approve 54% (72) 32% (43) 6% (8) 6% (8) 2% (3) 34Trump Job Somewhat Approve 33% (4) 4% (52) 3% (6) 0% (3) 3% (4) 26Trump Job Somewhat Disapprove 33% (27) 42% (33) 4% () 8% (7) 3% (2) 80Trump Job Strongly Disapprove 32% (57) 42% (76) 5% (28) 5% (8) 6% () 8
Continued on next page
194
Morning ConsultTable HR7_20
Table HR7_20: After watching, do you have a favorable or unfavorable view of the following reboots?Roseanne
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 38% (209) 39% (2) 3% (68) 7% (36) 4% (2) 545#1 Issue: Economy 42% (68) 34% (55) 2% (9) 7% (2) 4% (6) 6#1 Issue: Security 39% (36) 39% (37) 2% () 9% (8) 2% (2) 94#1 Issue: Health Care 35% (32) 39% (36) 4% (3) 7% (6) 5% (5) 92#1 Issue: Medicare / Social Security 46% (40) 39% (34) 0% (8) 4% (3) 2% (2) 872016 Vote: Hillary Clinton 33% (58) 38% (66) 7% (29) 6% (0) 6% (0) 732016 Vote: Donald Trump 46% (94) 38% (78) 8% (6) 6% (2) 2% (4) 2042016 Vote: Didnt Vote 37% (46) 39% (49) 4% (8) 5% (6) 5% (7) 25Voted in 2014: Yes 39% (44) 38% (39) 2% (45) 7% (25) 4% (4) 368Voted in 2014: No 37% (65) 40% (72) 3% (23) 6% (0) 4% (6) 772012 Vote: Barack Obama 35% (78) 39% (86) 3% (29) 8% (9) 5% () 2232012 Vote: Mitt Romney 43% (65) 40% (6) 9% (4) 5% (8) 3% (5) 522012 Vote: Didn’t Vote 38% (56) 38% (56) 5% (22) 4% (6) 4% (6) 464-Region: Northeast 4% (40) 37% (36) % (0) 8% (8) 4% (4) 994-Region: Midwest 36% (47) 43% (55) 9% (2) 6% (8) 6% (8) 304-Region: South 40% (8) 37% (76) 3% (28) 7% (4) 3% (6) 2044-Region: West 37% (4) 39% (43) 6% (8) 5% (5) 3% (3) 2Favorable of Trump 44% (0) 39% (96) 8% (2) 6% (4) 3% (7) 248Unfavorable of Trump 33% (89) 38% (03) 7% (46) 7% (20) 4% (2) 270Very Favorable of Trump 50% (65) 34% (45) 7% (9) 6% (8) 2% (3) 30Somewhat Favorable of Trump 38% (44) 43% (5) 0% (2) 5% (6) 4% (5) 8Somewhat Unfavorable of Trump 4% (27) 34% (23) 7% (2) 7% (5) — (0) 66Very Unfavorable of Trump 30% (62) 40% (8) 7% (34) 8% (5) 6% (2) 204Frequent TVWatcher 40% (76) 37% (65) 4% (60) 5% (24) 4% (6) 440Frequent Movie Watchers 45% (20) 35% (94) % (29) 6% (6) 3% (9) 268Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
195
Table HR7_21
Table HR7_21: After watching, do you have a favorable or unfavorable view of the following reboots?MacGyver
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (39) 30% (06) 5% (54) 8% (28) 8% (30) 357Gender: Male 39% (73) 23% (43) 9% (36) 9% (7) 9% (6) 86Gender: Female 39% (66) 37% (63) 0% (8) 6% (0) 8% (4) 72Age: 18-29 2% (7) 30% (24) 24% (9) 7% (3) 8% (6) 80Age: 30-44 53% (43) 22% (8) 2% (0) 3% (3) 0% (8) 8Age: 45-54 25% (6) 39% (25) 3% (8) 9% (6) 5% (0) 65Age: 65+ 46% (38) 30% (24) 3% () 3% (2) 8% (6) 82Millennial: Age 22-37 33% (28) 2% (8) 24% (2) % (9) 0% (8) 84Generation X: Age 38-53 38% (4) 32% (35) 3% (4) 6% (6) % (2) 09Boomers: Age 54-72 50% (57) 3% (36) 0% () 4% (5) 5% (6) 4PID: Dem (no lean) 39% (55) 28% (39) 5% (22) 0% (4) 7% (0) 40PID: Ind (no lean) 37% (37) 32% (32) 5% (6) 7% (7) 0% (0) 02PID: Rep (no lean) 4% (47) 30% (35) 5% (7) 5% (6) 9% (0) 5PID/Gender: DemMen 44% (30) 5% (0) 20% (4) 3% (9) 9% (6) 70PID/Gender: DemWomen 35% (25) 4% (29) % (8) 8% (6) 6% (4) 7PID/Gender: Ind Men 27% (4) 33% (7) 2% () 7% (3) 2% (6) 52PID/Gender: Ind Women 46% (23) 30% (5) 9% (5) 7% (4) 7% (4) 50PID/Gender: Rep Men 44% (28) 24% (6) 7% () 8% (5) 6% (4) 64PID/Gender: Rep Women 37% (9) 38% (9) % (6) 2% () 2% (6) 5Ideo: Liberal (1-3) 40% (56) 30% (43) 4% (20) 0% (4) 6% (9) 4Ideo: Moderate (4) 25% (8) 37% (26) 9% (4) 5% (4) 5% (0) 72Ideo: Conservative (5-7) 43% (47) 3% (34) 4% (5) 7% (8) 5% (5) 09Educ: College 39% (0) 29% (76) 5% (39) 8% (2) 8% (22) 259Educ: Bachelors degree 43% (25) 27% (6) 6% (9) 9% (5) 4% (3) 57Income: Under 50k 37% (8) 29% (63) 5% (34) 9% (9) 0% (2) 27Income: 50k-100k 42% (45) 33% (35) 4% (5) 6% (7) 5% (5) 08Ethnicity: White 43% (4) 30% (79) % (30) 9% (22) 7% (8) 263Ethnicity: Hispanic 40% (28) 9% (4) 24% (6) 0% (7) 8% (5) 70
Continued on next page
196
Morning ConsultTable HR7_21
Table HR7_21: After watching, do you have a favorable or unfavorable view of the following reboots?MacGyver
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (39) 30% (06) 5% (54) 8% (28) 8% (30) 357Ethnicity: Afr. Am. 27% (6) 3% (9) 20% (2) 5% (3) 7% (0) 60Relig: Protestant 52% (43) 33% (27) 2% (0) % () 3% (2) 83Relig: Roman Catholic 40% (26) 29% (9) 7% () 2% () 2% (8) 66Relig: Evangelical 42% (46) 33% (36) % () 4% (4) % (2) 09Relig: Non-Evang. Catholics 45% (40) 30% (27) 6% (5) % () 8% (7) 90Relig: All Christian 43% (86) 3% (62) 3% (26) 3% (5) 0% (9) 98Community: Urban 35% (34) 29% (28) 2% (2) 8% (8) 5% (4) 96Community: Suburban 40% (64) 3% (50) 4% (22) 9% (5) 7% () 62Community: Rural 4% (4) 29% (29) 20% (20) 5% (5) 5% (5) 99Employ: Private Sector 42% (44) 37% (39) 9% (0) 7% (7) 5% (5) 05Employ: Retired 47% (40) 27% (23) 5% (3) 3% (3) 8% (6) 84Military HH: Yes 36% (28) 39% (30) 9% (5) 6% (5) — (0) 77Military HH: No 40% () 27% (77) 4% (39) 8% (23) % (30) 28RD/WT: Right Direction 36% (55) 29% (45) 9% (29) 7% () 8% (2) 52RD/WT: Wrong Track 4% (84) 30% (62) 2% (25) 8% (7) 9% (8) 205Trump Job Approve 40% (6) 29% (45) 5% (23) 8% (2) 8% (3) 53Trump Job Disapprove 40% (76) 30% (58) 5% (29) 8% (5) 7% (4) 92Trump Job Strongly Approve 43% (27) 27% (7) 9% (2) 8% (5) 4% (2) 64Trump Job Somewhat Approve 38% (34) 3% (27) 2% () 8% (7) 2% (0) 89Trump Job Somewhat Disapprove 33% (22) 23% (5) 27% (8) 8% (5) 9% (6) 66Trump Job Strongly Disapprove 43% (55) 34% (43) 9% () 7% (9) 6% (8) 26#1 Issue: Economy 37% (32) 37% (33) 9% (8) 6% (5) 2% (0) 88#1 Issue: Health Care 33% (2) 37% (23) 8% () 8% (5) 4% (3) 63#1 Issue: Medicare / Social Security 52% (43) 24% (20) 5% (2) 4% (3) 5% (4) 822016 Vote: Hillary Clinton 38% (49) 3% (40) 8% (23) 8% (0) 6% (7) 302016 Vote: Donald Trump 42% (5) 29% (35) 9% (23) % () 9% () 22016 Vote: Didnt Vote 37% (26) 33% (23) 5% (3) 6% () 9% (7) 7Voted in 2014: Yes 4% (00) 29% (7) 6% (39) 5% (2) 8% (20) 242Voted in 2014: No 34% (39) 3% (36) 3% (5) 3% (5) 9% (0) 5
Continued on next page
National Tracking Poll #181011, October, 2018
197
Table HR7_21
Table HR7_21: After watching, do you have a favorable or unfavorable view of the following reboots?MacGyver
Demographic Very favorableSomewhatfavorable
Somewhatunfavorable
Veryunfavorable
Don’t know /No opinion Total N
Adults 39% (39) 30% (06) 5% (54) 8% (28) 8% (30) 3572012 Vote: Barack Obama 40% (62) 27% (4) 8% (28) 7% (0) 9% (4) 562012 Vote: Mitt Romney 43% (37) 27% (23) 7% (5) 2% () % (0) 862012 Vote: Didn’t Vote 32% (32) 38% (38) % () 2% (2) 7% (7) 004-Region: Northeast 35% (2) 32% (9) 7% (0) 0% (6) 7% (4) 604-Region: Midwest 20% (4) 33% (23) 2% (5) 9% (7) 8% (3) 724-Region: South 52% (74) 28% (40) 9% (3) 5% (7) 7% (9) 434-Region: West 37% (30) 29% (24) 9% (6) 0% (8) 5% (4) 82Favorable of Trump 42% (6) 28% (40) 8% (26) 6% (9) 6% (9) 45Unfavorable of Trump 39% (77) 33% (64) 4% (27) 7% (4) 8% (5) 97Very Favorable of Trump 35% (23) 27% (8) 23% (5) 2% (8) 5% (3) 67Somewhat Favorable of Trump 49% (38) 28% (22) 4% () % () 7% (6) 77Very Unfavorable of Trump 40% (62) 29% (46) 5% (23) 8% (3) 8% (3) 56Frequent TVWatcher 43% (9) 30% (84) 4% (39) 6% (7) 7% (9) 277Frequent Movie Watchers 45% (75) 32% (54) % (8) 7% (2) 4% (7) 67Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
198
Morning ConsultTable HR8_1
Table HR8_1: And, after watching, do you prefer the original or the reboot for each of the following shows?Queer Eye
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 5% (7) 33% (38) 30% (35) 9% () 3% (5) 7Gender: Male 20% () 33% (8) 26% (4) 2% (7) 8% (4) 54Gender: Female 0% (6) 33% (2) 34% (2) 7% (4) 7% (0) 63Age: 18-29 2% (6) 34% (7) 32% (6) 0% (5) 2% (6) 50Ideo: Liberal (1-3) % (8) 29% (20) 32% (22) 3% (9) 5% (0) 70Educ: College 9% (4) 39% (30) 28% (22) 6% (4) 9% (7) 77Income: Under 50k 7% (0) 37% (23) 27% (6) 5% (3) 4% (9) 6Ethnicity: White 6% (3) 34% (28) 28% (24) 8% (6) 5% (3) 84Military HH: No 6% (7) 32% (34) 29% (30) 9% (0) 4% (4) 05RD/WT: Wrong Track 3% (9) 26% (8) 30% (20) 3% (9) 7% (2) 68Trump Job Disapprove 3% (0) 35% (29) 28% (23) % (9) 4% (2) 83Trump Job Strongly Disapprove 7% (0) 22% (2) 29% (6) 6% (9) 6% (9) 552016 Vote: Hillary Clinton 2% (7) 4% (23) 25% (4) 8% (4) 4% (8) 56Voted in 2014: Yes 20% (4) 30% (2) 32% (22) 6% (5) 2% (8) 72012 Vote: Barack Obama 9% () 3% (8) 29% (7) 7% (4) 4% (8) 57Unfavorable of Trump % (9) 36% (29) 28% (23) 2% (0) 3% (0) 8Very Unfavorable of Trump 3% (8) 3% (9) 24% (5) 6% (0) 6% (0) 62Frequent TVWatcher 7% (7) 32% (33) 27% (28) 0% (0) 4% (4) 02Frequent Movie Watchers 23% (3) 32% (8) 28% (5) 8% (5) 9% (5) 56Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
199
Table HR8_4
Table HR8_4: And, after watching, do you prefer the original or the reboot for each of the following shows?Full House
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 40% (66) 36% (49) % (47) 6% (25) 7% (3) 48Gender: Male 40% (75) 38% (72) 8% (5) 8% (5) 6% (2) 88Gender: Female 40% (92) 34% (77) 4% (32) 4% (9) 8% (9) 229Age: 18-29 46% (63) 36% (49) 6% (9) 0% (3) 3% (4) 39Age: 30-44 39% (65) 30% (5) 6% (27) 4% (7) % (8) 68Age: 45-54 43% (22) 36% (9) 4% (7) % () 6% (3) 5Generation Z: 18-21 48% (27) 37% (20) 5% (3) 7% (4) 2% () 55Millennial: Age 22-37 4% (74) 32% (56) 2% (2) 8% (4) 7% (3) 78Generation X: Age 38-53 4% (50) 32% (40) 5% (8) 2% (3) 9% () 22Boomers: Age 54-72 23% (4) 54% (32) 8% (5) 5% (3) 0% (6) 60PID: Dem (no lean) 47% (67) 36% (52) 0% (4) 2% (3) 5% (7) 44PID: Ind (no lean) 33% (37) 39% (44) 2% (3) 9% (0) 7% (8) 2PID: Rep (no lean) 38% (6) 33% (53) 2% (20) 7% () 0% (6) 6PID/Gender: DemMen 5% (33) 34% (22) 7% (4) 2% () 6% (4) 64PID/Gender: DemWomen 43% (34) 38% (30) 2% (0) 2% (2) 5% (4) 80PID/Gender: Ind Women 42% (27) 32% (2) 4% (9) 3% (2) 8% (5) 65PID/Gender: Rep Men 4% (32) 35% (27) 8% (6) 8% (6) 8% (6) 78PID/Gender: Rep Women 35% (30) 3% (26) 6% (3) 6% (5) 2% (0) 84Ideo: Liberal (1-3) 48% (70) 33% (49) 8% (2) 6% (9) 5% (8) 47Ideo: Moderate (4) 34% (34) 43% (43) % () 4% (4) 8% (8) 00Ideo: Conservative (5-7) 34% (40) 35% (42) 7% (2) 7% (9) 6% (8) 9Educ: College 40% (5) 35% (03) 2% (34) 6% (8) 7% (20) 290Educ: Bachelors degree 42% (36) 36% (3) % (0) 5% (4) 6% (6) 87Income: Under 50k 42% (98) 33% (78) % (26) 5% (2) 8% (9) 233Income: 50k-100k 4% (52) 36% (46) 2% (5) 7% (9) 5% (6) 29Income: 100k+ 29% (6) 44% (24) 0% (5) 7% (4) % (6) 55Ethnicity: White 38% (26) 38% (24) 2% (38) 4% (3) 8% (27) 327Ethnicity: Hispanic 44% (36) 33% (27) 5% (4) 0% (8) 7% (5) 8
Continued on next page
200
Morning ConsultTable HR8_4
Table HR8_4: And, after watching, do you prefer the original or the reboot for each of the following shows?Full House
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 40% (66) 36% (49) % (47) 6% (25) 7% (3) 48Ethnicity: Afr. Am. 37% (9) 36% (8) % (5) % (5) 6% (3) 50Relig: Protestant 38% (33) 33% (29) 20% (7) 5% (5) 3% (3) 88Relig: Roman Catholic 22% (6) 53% (38) 7% (5) 6% (4) 2% (8) 73Relig: Evangelical 40% (49) 29% (35) 6% (9) 8% (0) 7% (8) 2Relig: Non-Evang. Catholics 24% (22) 5% (47) 3% (2) 2% () % (0) 92Relig: All Christian 33% (70) 38% (8) 5% (3) 5% (2) 9% (8) 22Community: Urban 42% (49) 37% (43) 8% (9) 5% (6) 8% (0) 6Community: Suburban 39% (7) 38% (70) 0% (8) 6% () 7% (4) 83Community: Rural 40% (47) 30% (36) 7% (20) 6% (8) 6% (8) 8Employ: Private Sector 35% (57) 39% (63) 3% (2) 7% () 5% (8) 6Military HH: Yes 48% (3) 30% (9) 5% (3) 2% (8) 5% (3) 63Military HH: No 38% (36) 37% (30) 2% (44) 5% (7) 8% (28) 354RD/WT: Right Direction 36% (63) 38% (66) 9% (6) 0% (7) 8% (4) 75RD/WT: Wrong Track 43% (03) 34% (83) 3% (3) 3% (8) 7% (7) 242Trump Job Approve 37% (60) 36% (58) 2% (20) 7% () 8% (2) 6Trump Job Disapprove 43% (99) 34% (79) % (26) 6% (3) 6% (3) 230Trump Job Strongly Approve 38% (29) 3% (24) % (9) 7% (6) 2% (9) 76Trump Job Somewhat Approve 36% (3) 4% (35) 3% () 6% (5) 4% (4) 85Trump Job Somewhat Disapprove 42% (35) 37% (3) 8% (7) 9% (7) 4% (3) 83Trump Job Strongly Disapprove 43% (63) 33% (48) 4% (20) 4% (5) 7% (0) 46#1 Issue: Economy 38% (47) 38% (48) 9% (2) 6% (7) 9% () 24#1 Issue: Health Care 42% (34) 27% (22) 7% (4) 4% (3) 9% (7) 792016 Vote: Hillary Clinton 44% (58) 39% (50) 8% (0) 3% (4) 6% (8) 302016 Vote: Donald Trump 33% (42) 39% (50) 5% (9) 8% (0) 5% (6) 282016 Vote: Didnt Vote 43% (52) 27% (32) 2% (4) 7% (9) % (3) 2Voted in 2014: Yes 36% (86) 38% (9) 3% (30) 7% (6) 7% (6) 240Voted in 2014: No 45% (80) 32% (57) 0% (7) 5% (8) 8% (5) 782012 Vote: Barack Obama 37% (5) 38% (53) 0% (4) 9% (3) 7% (9) 402012 Vote: Mitt Romney 38% (38) 35% (35) 5% (5) 4% (4) 7% (7) 002012 Vote: Didn’t Vote 46% (75) 32% (52) 0% (7) 5% (8) 8% (2) 64
Continued on next page
National Tracking Poll #181011, October, 2018
201
Table HR8_4
Table HR8_4: And, after watching, do you prefer the original or the reboot for each of the following shows?Full House
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 40% (66) 36% (49) % (47) 6% (25) 7% (3) 484-Region: Northeast 34% (3) 38% (34) 9% (8) % (9) 8% (7) 894-Region: Midwest 38% (38) 35% (35) 9% (9) 9% (9) 9% (9) 024-Region: South 5% (75) 26% (39) 5% (23) 2% (3) 6% (9) 494-Region: West 28% (22) 52% (40) 8% (6) 4% (3) 8% (6) 78Favorable of Trump 35% (54) 37% (56) 2% (9) 8% (2) 9% (3) 54Unfavorable of Trump 43% (02) 36% (86) 0% (25) 4% () 6% (3) 236Very Favorable of Trump 40% (30) 30% (23) 9% (7) % (9) 0% (8) 77Somewhat Favorable of Trump 3% (24) 43% (33) 5% (2) 4% (3) 7% (5) 77Somewhat Unfavorable of Trump 50% (33) 30% (20) 8% (6) 9% (6) 3% (2) 67Very Unfavorable of Trump 4% (69) 39% (66) % (9) 3% (4) 7% () 69Frequent TVWatcher 4% (47) 34% (2) % (39) 6% (22) 8% (29) 358Frequent Movie Watchers 45% (0) 32% (72) 2% (27) 4% (9) 7% (6) 225Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
202
Morning ConsultTable HR8_5
Table HR8_5: And, after watching, do you prefer the original or the reboot for each of the following shows?The X-Files
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 35% (92) 35% (9) 5% (40) 4% (9) 0% (26) 259Gender: Male 33% (49) 40% (59) 7% (25) 4% (6) 7% () 49Gender: Female 39% (43) 29% (32) 3% (5) 4% (4) 5% (6) 0Age: 18-29 23% (3) 33% (9) 26% (5) 5% (3) 3% (8) 57Age: 30-44 40% (29) 3% (22) 3% (0) 3% (2) 3% (0) 72Age: 45-54 29% (5) 3% (6) 20% () 7% (4) 3% (7) 52Millennial: Age 22-37 27% (9) 33% (23) 8% (2) 5% (4) 7% (2) 70Generation X: Age 38-53 40% (35) 24% (2) 9% (7) 5% (5) % (0) 88Boomers: Age 54-72 46% (35) 44% (34) 6% (5) 2% () 2% () 75PID: Dem (no lean) 35% (33) 43% (4) 7% (6) % () 5% (5) 95PID: Ind (no lean) 43% (33) 36% (28) 8% (6) 2% () % (9) 78PID: Rep (no lean) 30% (26) 26% (22) 20% (7) 9% (8) 5% (3) 86PID/Gender: DemMen 33% (7) 44% (23) 9% (0) % () 3% () 5PID/Gender: Rep Men 35% (20) 26% (5) 9% () 9% (5) 2% (7) 58Ideo: Liberal (1-3) 36% (4) 34% (39) 8% (20) 3% (4) 8% (9) 4Ideo: Moderate (4) 39% (2) 34% (8) 8% (0) 6% (3) 3% () 53Ideo: Conservative (5-7) 36% (23) 45% (28) 6% (4) 4% (2) 9% (6) 63Educ: College 36% (62) 28% (48) 20% (34) 4% (7) 2% (20) 7Educ: Bachelors degree 42% (24) 45% (26) 5% (3) 5% (3) 4% (3) 57Income: Under 50k 34% (52) 30% (46) 20% (32) 3% (5) 2% (9) 54Income: 50k-100k 36% (24) 42% (28) 9% (6) 6% (4) 7% (5) 68Ethnicity: White 36% (69) 38% (72) 3% (25) 3% (6) 0% (9) 90Relig: Protestant 39% (23) 48% (29) 7% (4) 4% (2) 2% () 60Relig: Evangelical 46% (32) 26% (8) 7% (2) 3% (2) 8% (6) 69Relig: Non-Evang. Catholics 25% (4) 54% (3) 9% (5) 3% (2) 9% (5) 57Relig: All Christian 36% (46) 39% (49) 4% (7) 3% (4) 8% () 26
Continued on next page
National Tracking Poll #181011, October, 2018
203
Table HR8_5
Table HR8_5: And, after watching, do you prefer the original or the reboot for each of the following shows?The X-Files
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 35% (92) 35% (9) 5% (40) 4% (9) 0% (26) 259Community: Urban 37% (30) 42% (35) 2% (0) 2% (2) 7% (5) 82Community: Suburban 33% (37) 32% (35) 20% (23) 3% (3) % (3) 0Community: Rural 38% (25) 32% (2) % (7) 7% (5) 3% (8) 66Employ: Private Sector 44% (40) 34% (32) 2% () 2% (2) 7% (7) 92Military HH: Yes 48% (27) 30% (7) % (6) 8% (5) 2% () 56Military HH: No 32% (65) 37% (74) 6% (33) 2% (5) 2% (25) 203RD/WT: Right Direction 34% (37) 38% (4) 2% (4) 6% (7) 0% () 09RD/WT: Wrong Track 37% (55) 33% (50) 7% (26) 2% (3) 0% (6) 50Trump Job Approve 35% (36) 38% (40) 2% (3) 6% (6) 8% (9) 04Trump Job Disapprove 38% (54) 33% (47) 8% (25) 2% (3) 0% (4) 44Trump Job Strongly Approve 36% (20) 37% (2) 8% (4) 7% (4) 2% (7) 57Trump Job Strongly Disapprove 40% (39) 34% (33) 8% (8) % () 6% (6) 97#1 Issue: Economy 30% (26) 43% (37) 2% (0) 3% (3) 2% (0) 85#1 Issue: Health Care 48% (25) 26% (4) 9% (0) 2% () 4% (2) 532016 Vote: Hillary Clinton 40% (37) 36% (33) 8% (6) 2% (2) 4% (4) 922016 Vote: Donald Trump 38% (30) 40% (3) 7% (6) 7% (6) 7% (6) 772016 Vote: Didnt Vote 23% (5) 3% (20) 22% (4) % () 23% (5) 64Voted in 2014: Yes 44% (77) 33% (58) 2% (2) 4% (7) 6% () 75Voted in 2014: No 7% (4) 40% (33) 22% (8) 3% (3) 8% (5) 842012 Vote: Barack Obama 4% (48) 37% (43) 5% (8) 2% (2) 5% (5) 62012 Vote: Mitt Romney 30% (8) 38% (23) 3% (8) 8% (5) % (6) 592012 Vote: Didn’t Vote 2% (4) 34% (22) 2% (4) 4% (3) 20% (3) 664-Region: Midwest 49% (28) 29% (7) 0% (6) 7% (4) 6% (3) 584-Region: South 33% (3) 40% (37) 9% (8) 2% (2) 6% (6) 934-Region: West 36% (24) 28% (8) 2% (8) 4% (3) 20% (3) 66Favorable of Trump 37% (37) 40% (4) 8% (8) 6% (6) 0% (0) 02Unfavorable of Trump 36% (52) 34% (49) 20% (28) 2% (2) 9% (3) 45Very Favorable of Trump 44% (22) 28% (4) 0% (5) 9% (5) 9% (4) 5Somewhat Favorable of Trump 29% (5) 52% (27) 5% (3) 3% (2) 0% (5) 5Very Unfavorable of Trump 38% (42) 35% (40) 2% (23) % () 5% (5)
Continued on next page
204
Morning ConsultTable HR8_5
Table HR8_5: And, after watching, do you prefer the original or the reboot for each of the following shows?The X-Files
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 35% (92) 35% (9) 5% (40) 4% (9) 0% (26) 259Frequent TVWatcher 39% (80) 34% (68) 2% (25) 3% (7) 2% (24) 203Frequent Movie Watchers 42% (64) 30% (45) 3% (20) 2% (4) 2% (7) 50Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
205
Table HR8_6
Table HR8_6: And, after watching, do you prefer the original or the reboot for each of the following shows?Arrested Development
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 28% (5) 45% (8) 4% (25) 6% () 7% (3) 82Gender: Male 29% (34) 45% (54) 4% (6) 6% (7) 7% (8) 9Gender: Female 27% (7) 44% (28) 4% (9) 7% (4) 8% (5) 62Age: 18-29 30% (20) 36% (24) 6% () 3% (9) 5% (3) 67Age: 30-44 32% (22) 45% (3) 3% (9) 3% (2) 8% (5) 69Millennial: Age 22-37 3% (28) 4% (37) 3% (2) 9% (8) 5% (5) 90PID: Dem (no lean) 3% (25) 48% (38) 2% (9) 5% (4) 4% (4) 80PID: Rep (no lean) 20% () 49% (27) 7% (9) 7% (4) 8% (4) 56Ideo: Liberal (1-3) 29% (27) 44% (4) 4% (3) 7% (6) 7% (6) 93Educ: College 27% (28) 46% (48) 7% (7) 4% (4) 6% (6) 04Educ: Bachelors degree 32% (6) 4% (2) 2% (6) 9% (4) 7% (4) 5Income: Under 50k 22% (2) 47% (45) 2% (20) 6% (6) 4% (4) 95Income: 50k-100k 33% (8) 43% (24) 7% (4) 0% (5) 7% (4) 55Ethnicity: White 3% (44) 43% (60) 3% (9) 6% (8) 8% () 4Relig: All Christian 24% (2) 49% (42) 7% (4) 5% (4) 5% (4) 85Community: Urban 26% (7) 48% (32) % (7) 0% (7) 5% (3) 67Community: Suburban 3% (26) 45% (37) 3% (0) % () 0% (8) 83Employ: Private Sector 29% (25) 50% (42) 3% () 5% (4) 4% (3) 84Military HH: No 27% (43) 45% (7) 6% (24) 4% (7) 7% (2) 56RD/WT: Right Direction 2% (5) 50% (35) % (8) 0% (7) 8% (6) 70RD/WT: Wrong Track 32% (36) 4% (46) 6% (8) 4% (4) 6% (7) Trump Job Approve 30% (9) 33% (2) 6% (0) 9% (6) 2% (8) 64Trump Job Disapprove 28% (32) 5% (59) 2% (4) 5% (5) 4% (5) 6Trump Job Strongly Disapprove 35% (29) 44% (35) % (9) 5% (4) 5% (4) 8#1 Issue: Economy 26% (5) 45% (26) 7% (0) 4% (2) 8% (5) 592016 Vote: Hillary Clinton 29% (24) 49% (42) 0% (8) 7% (6) 5% (5) 84Voted in 2014: Yes 29% (34) 47% (55) % (3) 6% (7) 7% (8) 7Voted in 2014: No 27% (7) 4% (27) 9% (2) 6% (4) 7% (5) 65
Continued on next page
206
Morning ConsultTable HR8_6
Table HR8_6: And, after watching, do you prefer the original or the reboot for each of the following shows?Arrested Development
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 28% (5) 45% (8) 4% (25) 6% () 7% (3) 822012 Vote: Barack Obama 33% (26) 46% (35) 0% (8) 4% (3) 7% (5) 762012 Vote: Didn’t Vote 20% (3) 40% (25) 2% (3) 2% (7) 7% (4) 624-Region: South 33% (22) 46% (3) 4% (9) — (0) 7% (5) 67Favorable of Trump 25% (6) 46% (29) % (7) 7% (4) % (7) 63Unfavorable of Trump 29% (32) 47% (5) 4% (6) 5% (5) 5% (5) 09Very Unfavorable of Trump 3% (28) 47% (44) 3% (2) 5% (4) 4% (3) 92Frequent TVWatcher 30% (48) 43% (68) 4% (22) 5% (9) 7% () 57Frequent Movie Watchers 22% (24) 5% (55) 7% (8) 6% (6) 4% (4) 08Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
207
Table HR8_7
Table HR8_7: And, after watching, do you prefer the original or the reboot for each of the following shows?Star Trek
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (0) 29% (2) 20% (84) 9% (39) 5% (63) 46Gender: Male 24% (64) 32% (84) 9% (50) 2% (3) 2% (32) 262Gender: Female 30% (46) 24% (36) 22% (34) 5% (8) 20% (30) 54Age: 18-29 29% (22) 37% (28) 20% (5) 4% (3) % (8) 76Age: 30-44 24% (29) 27% (32) 2% (26) 4% (6) 4% (6) 9Age: 45-54 27% (25) 27% (25) 8% (7) 3% (2) 5% (4) 93Age: 55-64 22% (6) 3% (22) 9% (3) 8% (6) 20% (4) 7Age: 65+ 32% (8) 2% (2) 24% (3) 4% (2) 9% () 56Millennial: Age 22-37 37% (38) 27% (28) 7% (7) 7% (7) 3% (3) 03Generation X: Age 38-53 22% (33) 26% (39) 2% (32) 6% (23) 5% (22) 50Boomers: Age 54-72 22% (27) 3% (38) 23% (29) 6% (8) 7% (2) 22PID: Dem (no lean) 30% (46) 30% (45) 2% (32) 6% (0) 2% (9) 5PID: Ind (no lean) 24% (29) 30% (35) 22% (26) 7% (8) 7% (2) 9PID: Rep (no lean) 24% (35) 27% (40) 8% (26) 4% (2) 6% (24) 46PID/Gender: DemMen 33% (33) 32% (3) 8% (8) 7% (7) 9% (9) 98PID/Gender: DemWomen 25% (3) 26% (4) 26% (4) 4% (2) 8% (9) 53PID/Gender: Ind Men 2% (4) 35% (25) 20% (4) 0% (7) 4% (0) 70PID/Gender: Rep Men 8% (7) 30% (28) 20% (8) 8% (7) 4% (3) 94PID/Gender: Rep Women 34% (8) 22% (2) 5% (8) 8% (4) 20% () 52Ideo: Liberal (1-3) 30% (50) 29% (49) 23% (38) 5% (9) 3% (22) 68Ideo: Moderate (4) 27% (26) 37% (34) 7% (6) 5% (4) 4% (3) 93Ideo: Conservative (5-7) 22% (29) 25% (32) 20% (25) 6% (20) 7% (22) 29Educ: College 30% (74) 26% (64) 9% (47) % (27) 4% (33) 246Educ: Bachelors degree 25% (26) 3% (33) 20% (2) 7% (8) 7% (8) 06Educ: Post-grad 5% (0) 37% (24) 23% (5) 6% (4) 9% (2) 64Income: Under 50k 32% (66) 26% (54) 9% (38) 7% (5) 5% (3) 205Income: 50k-100k 22% (29) 28% (36) 2% (27) 3% (7) 6% (2) 3Income: 100k+ 8% (5) 38% (30) 23% (9) 8% (6) 3% (0) 80
Continued on next page
208
Morning ConsultTable HR8_7
Table HR8_7: And, after watching, do you prefer the original or the reboot for each of the following shows?Star Trek
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (0) 29% (2) 20% (84) 9% (39) 5% (63) 46Ethnicity: White 24% (76) 30% (98) 20% (64) % (34) 5% (50) 322Ethnicity: Hispanic 30% (23) 29% (22) 8% (4) 2% (0) 2% (9) 79Ethnicity: Afr. Am. 43% (23) 9% (0) 2% () 9% (5) 8% (4) 53Relig: Protestant 27% (24) 25% (23) 30% (27) 9% (8) 0% (9) 9Relig: Roman Catholic 4% (8) 30% (7) 2% (2) 7% (4) 28% (6) 57Relig: Evangelical 29% (30) 29% (3) 20% (2) 0% (0) 2% (3) 06Relig: Non-Evang. Catholics 7% (6) 29% (27) 29% (26) 6% (6) 9% (8) 93Relig: All Christian 23% (46) 29% (58) 24% (48) 8% (6) 5% (30) 98Community: Urban 34% (35) 29% (30) 8% (8) 5% (5) 4% (5) 03Community: Suburban 23% (47) 29% (60) 22% (46) 9% (9) 6% (34) 206Community: Rural 26% (28) 29% (3) 8% (20) 3% (4) 3% (4) 07Employ: Private Sector 24% (39) 28% (46) 23% (38) 2% (9) 3% (22) 64Employ: Retired 27% (8) 30% (20) 20% (3) 6% (4) 7% (2) 67Military HH: Yes 5% (2) 37% (29) 9% (5) 4% () 5% () 77Military HH: No 29% (98) 27% (92) 20% (69) 8% (28) 5% (52) 338RD/WT: Right Direction 25% (4) 28% (46) 5% (25) 5% (25) 6% (27) 65RD/WT: Wrong Track 27% (68) 30% (74) 23% (59) 6% (4) 4% (36) 25Trump Job Approve 24% (39) 28% (44) 7% (28) 5% (25) 6% (25) 62Trump Job Disapprove 29% (70) 30% (72) 22% (54) 5% (2) 5% (36) 244Trump Job Strongly Approve 24% (9) 30% (23) 5% () 4% () 7% (3) 77Trump Job Somewhat Approve 24% (20) 26% (22) 20% (7) 7% (4) 4% (2) 85Trump Job Somewhat Disapprove 28% (2) 37% (27) 3% (9) 2% () 9% (4) 73Trump Job Strongly Disapprove 29% (49) 26% (45) 26% (44) 6% () 3% (22) 72#1 Issue: Economy 25% (34) 33% (44) 3% (8) 4% (9) 5% (20) 34#1 Issue: Health Care 32% (22) 28% (9) 8% (2) 6% (4) 6% () 69#1 Issue: Medicare / Social Security 34% (22) 22% (5) 24% (6) 2% () 8% (2) 672016 Vote: Hillary Clinton 32% (54) 30% (52) 20% (34) 5% (9) 3% (2) 72016 Vote: Donald Trump 25% (32) 32% (40) 6% (20) 3% (7) 4% (8) 282016 Vote: Didnt Vote 22% (5) 27% (8) 20% (3) 2% (8) 9% (3) 67
Continued on next page
National Tracking Poll #181011, October, 2018
209
Table HR8_7
Table HR8_7: And, after watching, do you prefer the original or the reboot for each of the following shows?Star Trek
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (0) 29% (2) 20% (84) 9% (39) 5% (63) 46Voted in 2014: Yes 28% (87) 27% (83) 2% (64) 9% (29) 4% (44) 306Voted in 2014: No 2% (23) 34% (38) 8% (20) 9% (0) 7% (9) 02012 Vote: Barack Obama 30% (57) 32% (60) 22% (42) 5% (9) 2% (22) 92012 Vote: Mitt Romney 23% (26) 25% (28) 8% (2) 2% (4) 2% (23) 2012 Vote: Didn’t Vote 24% (23) 33% (3) 9% (8) 9% (9) 5% (4) 934-Region: Northeast 2% (6) 32% (25) 25% (20) 2% (2) 20% (6) 794-Region: Midwest 27% (22) 29% (24) 20% (6) 8% (6) 6% (3) 84-Region: South 25% (39) 29% (46) 20% (3) 3% (20) 2% (9) 554-Region: West 32% (32) 26% (26) 6% (6) % () 5% (5) 00Favorable of Trump 28% (47) 26% (42) 7% (27) 4% (22) 6% (26) 64Unfavorable of Trump 24% (57) 32% (76) 22% (53) 6% (5) 5% (35) 237Very Favorable of Trump 29% (22) 24% (9) 5% () 7% (3) 4% () 76Somewhat Favorable of Trump 28% (24) 27% (23) 8% (6) % (0) 7% (5) 88Very Unfavorable of Trump 26% (5) 3% (6) 24% (46) 7% (3) 2% (23) 94Frequent TVWatcher 27% (87) 29% (94) 20% (66) 9% (29) 5% (50) 325Frequent Movie Watchers 28% (60) 30% (64) 8% (39) % (23) 4% (30) 27Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
210
Morning ConsultTable HR8_8
Table HR8_8: And, after watching, do you prefer the original or the reboot for each of the following shows?Gilmore Girls
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 29% (57) 39% (76) 6% (3) 2% (4) 4% (27) 95Gender: Male 22% (7) 33% (26) 26% (20) % () 8% (4) 77Gender: Female 34% (40) 43% (5) 0% () 2% (3) % (3) 8Age: 18-29 27% (9) 39% (28) 2% (5) 2% () 0% (7) 7Age: 30-44 3% (8) 33% (20) 20% (2) % () 5% (9) 59Millennial: Age 22-37 3% (24) 43% (33) 4% () 3% (2) 0% (8) 78PID: Dem (no lean) 29% (2) 46% (33) 4% (0) — (0) % (8) 72PID: Ind (no lean) 29% (6) 37% (20) 6% (9) 4% (2) 5% (8) 54PID: Rep (no lean) 30% (2) 34% (23) 8% (2) 3% (2) 6% () 69Ideo: Liberal (1-3) 24% (24) 34% (34) 24% (24) % () 7% (7) 99Ideo: Conservative (5-7) 33% (7) 46% (23) 9% (5) 4% (2) 7% (4) 50Educ: College 30% (39) 3% (40) 22% (28) 2% (3) 6% (20) 30Income: Under 50k 33% (37) 33% (37) 20% (22) 2% (3) 2% (3) 3Income: 50k-100k 2% (2) 42% (23) 4% (8) 3% () 20% () 55Ethnicity: White 3% (47) 4% (6) 3% (9) — () 5% (23) 49Relig: Evangelical 29% (6) 34% (9) 20% () 3% (2) 3% (7) 55Relig: All Christian 27% (26) 38% (37) 7% (7) 2% (2) 6% (6) 99Community: Urban 42% (2) 30% (5) 6% (8) 2% () 0% (5) 50Community: Suburban 8% (7) 46% (44) 20% (9) 2% (2) 4% (4) 95Community: Rural 38% (9) 35% (7) 9% (5) 2% () 6% (8) 50Employ: Private Sector 39% (28) 38% (27) 8% (6) — (0) 5% () 72Military HH: No 28% (48) 39% (67) 7% (29) 2% (3) 4% (24) 7RD/WT: Right Direction 30% (22) 37% (27) 3% (0) 3% (2) 8% (3) 74RD/WT: Wrong Track 29% (35) 4% (49) 8% (2) % () % (4) 2Trump Job Approve 27% (5) 42% (23) 20% () % () 0% (6) 55Trump Job Disapprove 33% (40) 39% (48) 6% (9) 2% (3) 0% (2) 22Trump Job Strongly Disapprove 29% (23) 39% (30) 6% (2) 2% () 3% (0) 77#1 Issue: Economy 24% (3) 50% (27) 7% (9) % () 8% (5) 54
Continued on next page
National Tracking Poll #181011, October, 2018
211
Table HR8_8
Table HR8_8: And, after watching, do you prefer the original or the reboot for each of the following shows?Gilmore Girls
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 29% (57) 39% (76) 6% (3) 2% (4) 4% (27) 952016 Vote: Hillary Clinton 32% (26) 46% (38) 9% (7) — (0) 3% () 822016 Vote: Didnt Vote 22% (3) 30% (8) 26% (5) 4% (2) 8% () 59Voted in 2014: Yes 32% (39) 39% (47) 4% (7) % () 3% (6) 9Voted in 2014: No 24% (8) 39% (30) 9% (4) 3% (3) 4% () 752012 Vote: Barack Obama 30% (23) 46% (35) % (8) — (0) 2% (9) 762012 Vote: Didn’t Vote 30% (22) 35% (25) 4% (0) 4% (3) 7% (2) 724-Region: South 3% (24) 36% (28) 20% (5) 4% (3) 9% (7) 77Favorable of Trump 3% (7) 48% (27) 9% (5) 3% () 0% (6) 56Unfavorable of Trump 30% (36) 38% (47) 8% (22) % () 3% (6) 22Very Unfavorable of Trump 28% (27) 4% (39) 7% (6) — (0) 4% (3) 94Frequent TVWatcher 3% (49) 42% (65) 4% (2) % (2) 2% (9) 56Frequent Movie Watchers 36% (34) 36% (34) 2% (20) % () 7% (6) 95Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
212
Morning ConsultTable HR8_9
Table HR8_9: And, after watching, do you prefer the original or the reboot for each of the following shows?Will & Grace
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 27% (80) 34% (00) 8% (53) 5% (5) 5% (42) 289Gender: Male 20% (24) 37% (46) 22% (27) 9% () 2% (4) 23Gender: Female 33% (55) 33% (54) 5% (25) 3% (4) 7% (28) 66Age: 18-29 20% (2) 38% (24) 27% (7) 3% (9) 2% () 63Age: 30-44 3% (25) 33% (26) 7% (4) 2% (2) 7% (4) 8Age: 45-54 9% (0) 39% (20) 24% (2) % () 7% (9) 5Age: 65+ 45% (22) 8% (9) 9% (5) 9% (5) 9% (9) 50Millennial: Age 22-37 22% (9) 38% (33) 22% (9) 9% (8) 9% (8) 85Generation X: Age 38-53 28% (25) 32% (28) 20% (8) 2% (2) 8% (6) 88Boomers: Age 54-72 34% (30) 36% (3) 0% (9) % () 9% (7) 87PID: Dem (no lean) 28% (34) 30% (36) 20% (24) 5% (6) 6% (9) 9PID: Ind (no lean) 28% (25) 38% (34) 3% (2) 6% (5) 5% (3) 89PID: Rep (no lean) 25% (2) 37% (30) 2% (7) 5% (4) 2% (0) 8PID/Gender: DemMen 7% (9) 35% (8) 26% (3) 8% (4) 4% (7) 53PID/Gender: DemWomen 37% (24) 26% (7) 6% (0) 3% (2) 8% (2) 66PID/Gender: Ind Women 34% (9) 34% (9) 4% (8) % (0) 8% (0) 55Ideo: Liberal (1-3) 23% (29) 35% (44) 22% (27) 2% (2) 8% (22) 24Ideo: Moderate (4) 2% (6) 42% (3) 8% (4) 6% (5) 2% (9) 75Ideo: Conservative (5-7) 33% (2) 30% (9) 4% (9) % (7) % (7) 63Educ: College 28% (54) 32% (62) 8% (35) 6% (2) 5% (30) 94Educ: Bachelors degree 22% (4) 43% (28) 4% (9) 5% (3) 6% (0) 64Income: Under 50k 28% (42) 34% (5) 8% (27) 9% (3) 2% (8) 5Income: 50k-100k 26% (25) 33% (3) 9% (8) 3% (2) 8% (7) 93Ethnicity: White 27% (60) 36% (78) 8% (39) 2% (5) 7% (38) 220Ethnicity: Hispanic 29% (5) 46% (24) 8% (4) % (6) 7% (3) 52Relig: Protestant 22% (5) 27% (8) 7% (2) 7% (5) 26% (8) 67Relig: Roman Catholic 27% (8) 45% (29) 2% (8) 8% (5) 8% (5) 65
Continued on next page
National Tracking Poll #181011, October, 2018
213
Table HR8_9
Table HR8_9: And, after watching, do you prefer the original or the reboot for each of the following shows?Will & Grace
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 27% (80) 34% (00) 8% (53) 5% (5) 5% (42) 289Relig: Evangelical 28% (8) 29% (8) 23% (5) 8% (5) 3% (8) 64Relig: Non-Evang. Catholics 24% (23) 37% (35) 6% (5) 6% (5) 7% (6) 94Relig: All Christian 26% (4) 34% (53) 9% (30) 7% (0) 5% (24) 58Community: Urban 24% (20) 32% (26) 30% (25) 4% (4) 0% (8) 83Community: Suburban 33% (48) 34% (49) 2% (8) 6% (8) 5% (22) 45Community: Rural 9% (2) 40% (25) 6% (0) 6% (3) 9% (2) 6Employ: Private Sector 29% (30) 36% (38) 6% (7) 3% (3) 6% (7) 05Military HH: No 26% (65) 37% (90) 20% (48) 2% (6) 5% (36) 246RD/WT: Right Direction 30% (34) 40% (45) 5% (6) 9% (0) 6% (7) 2RD/WT: Wrong Track 26% (46) 3% (55) 20% (36) 3% (6) 20% (35) 78Trump Job Approve 25% (20) 37% (30) 9% (6) 7% (6) 2% (9) 8Trump Job Disapprove 26% (49) 34% (64) 9% (35) 5% (0) 6% (3) 89Trump Job Somewhat Disapprove 32% (9) 3% (8) 0% (5) 5% (8) 2% (7) 57Trump Job Strongly Disapprove 23% (3) 35% (46) 23% (30) % () 8% (24) 32#1 Issue: Economy 28% (22) 40% (3) 6% (2) 3% (2) 4% () 78#1 Issue: Health Care 26% (5) 27% (6) 24% (4) 5% (3) 8% () 582016 Vote: Hillary Clinton 29% (38) 3% (4) 8% (24) 4% (5) 8% (23) 32016 Vote: Donald Trump 30% (23) 37% (28) 6% (3) 9% (7) 8% (6) 782016 Vote: Didnt Vote 24% (4) 37% (2) 22% (3) 6% (3) % (7) 58Voted in 2014: Yes 28% (55) 34% (68) 8% (35) 4% (8) 6% (3) 97Voted in 2014: No 26% (24) 35% (32) 9% (8) 8% (7) 2% () 922012 Vote: Barack Obama 28% (40) 30% (42) 2% (30) 4% (6) 7% (24) 42012 Vote: Mitt Romney 34% (8) 33% (8) 5% (8) 4% (2) 4% (8) 542012 Vote: Didn’t Vote 25% (2) 4% (34) 6% (3) 9% (7) 9% (7) 84-Region: Northeast 30% (9) 39% (24) 5% (9) 8% (5) 8% (5) 624-Region: Midwest 6% (9) 38% (2) 8% (0) 2% () 26% (4) 564-Region: South 32% (36) 3% (35) 9% (2) 7% (8) % (2) 24-Region: West 27% (6) 33% (9) 20% (2) 2% () 8% () 59
Continued on next page
214
Morning ConsultTable HR8_9
Table HR8_9: And, after watching, do you prefer the original or the reboot for each of the following shows?Will & Grace
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 27% (80) 34% (00) 8% (53) 5% (5) 5% (42) 289Favorable of Trump 23% (20) 39% (34) 6% (4) 4% (2) 9% (8) 88Unfavorable of Trump 26% (46) 34% (62) 2% (37) 2% (3) 7% (3) 80Somewhat Favorable of Trump 26% (3) 38% (9) 4% (7) 0% (5) 2% (6) 50Very Unfavorable of Trump 22% (3) 35% (50) 22% (3) 2% (3) 9% (26) 42Frequent TVWatcher 29% (7) 34% (85) 6% (40) 6% (4) 5% (37) 246Frequent Movie Watchers 37% (50) 30% (4) 8% (24) 2% (2) 3% (7) 34Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
215
Table HR8_10
Table HR8_10: And, after watching, do you prefer the original or the reboot for each of the following shows?Hawaii Five-0
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 8% (6) 23% (78) 3% (04) 4% (48) 3% (43) 335Gender: Male 20% (28) 29% (4) 29% (42) % (6) % (6) 43Gender: Female 7% (33) 9% (37) 32% (62) 7% (32) 4% (27) 9Age: 30-44 26% (7) 6% (0) 27% (7) 2% (8) 9% (2) 64Age: 45-54 3% (8) 6% (0) 32% (9) 9% (2) 9% (2) 6Age: 55-64 24% (8) 23% (8) 26% (20) 20% (5) 6% (5) 76Age: 65+ 6% (5) 27% (25) 39% (36) % (0) 8% (7) 94Millennial: Age 22-37 6% (8) 22% () 29% (5) % (6) 2% () 5Generation X: Age 38-53 20% (8) 5% (4) 3% (30) 7% (6) 8% (7) 94Boomers: Age 54-72 20% (3) 27% (42) 30% (46) 5% (24) 8% (2) 55PID: Dem (no lean) 20% (25) 27% (33) 32% (39) 5% (6) 6% (9) 23PID: Ind (no lean) 8% (6) 2% (9) 29% (27) 8% (7) 4% (3) 92PID: Rep (no lean) 7% (20) 22% (27) 3% (38) 2% (25) 9% () 20PID/Gender: DemWomen 23% (7) 25% (8) 27% (20) 6% (4) 9% (4) 73PID/Gender: Ind Women 5% (8) 6% (9) 35% (9) 25% (3) 0% (5) 55PID/Gender: Rep Men 22% (2) 28% (6) 25% (4) 8% (0) 6% (4) 57PID/Gender: Rep Women 2% (8) 6% (0) 37% (23) 23% (4) 2% (8) 63Ideo: Liberal (1-3) 24% (26) 23% (24) 33% (36) 9% (9) 2% (3) 08Ideo: Moderate (4) 6% (3) 23% (9) 33% (28) 5% (3) 2% (0) 83Ideo: Conservative (5-7) 5% (8) 23% (27) 3% (38) 8% (22) 3% (6) 2Educ: College 20% (45) 22% (52) 32% (74) 4% (33) % (26) 230Educ: Bachelors degree 3% (8) 29% (8) 27% (7) 7% () 4% (9) 64Income: Under 50k 23% (42) 22% (4) 30% (56) 4% (26) % (2) 85Income: 50k-100k 3% (4) 22% (24) 33% (36) 6% (8) 5% (7) 09Ethnicity: White 6% (44) 2% (56) 34% (9) 5% (39) 4% (38) 268Relig: Protestant 3% (3) 30% (30) 34% (33) 4% (4) 8% (8) 99Relig: Roman Catholic 20% () 7% (0) 3% (7) 9% () 3% (7) 55
Continued on next page
216
Morning ConsultTable HR8_10
Table HR8_10: And, after watching, do you prefer the original or the reboot for each of the following shows?Hawaii Five-0
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 8% (6) 23% (78) 3% (04) 4% (48) 3% (43) 335Relig: Evangelical 24% (25) 9% (20) 28% (29) 2% (3) 7% (8) 04Relig: Non-Evang. Catholics % (0) 27% (24) 35% (32) 9% (8) 8% (7) 9Relig: All Christian 8% (35) 22% (44) 3% (6) 6% (3) 3% (25) 95Community: Urban 28% (2) 26% (20) 27% (2) % (8) 8% (6) 78Community: Suburban 7% (27) 22% (34) 29% (45) 5% (23) 7% (27) 55Community: Rural 3% (3) 24% (24) 37% (38) 7% (7) 0% (0) 03Employ: Private Sector 24% (27) 22% (25) 27% (3) 5% (7) % (3) 3Employ: Retired 6% (5) 29% (27) 37% (34) 9% (8) 9% (9) 92Military HH: Yes 24% (9) 24% (9) 25% (20) 4% () 3% (0) 79Military HH: No 6% (42) 23% (59) 33% (84) 4% (37) 3% (33) 255RD/WT: Right Direction 9% (29) 25% (38) 28% (42) 9% (29) 9% (3) 5RD/WT: Wrong Track 7% (32) 22% (40) 34% (62) 0% (9) 6% (30) 84Trump Job Approve 6% (24) 23% (34) 3% (46) 20% (30) % (6) 5Trump Job Disapprove 2% (36) 23% (40) 32% (55) 9% (6) 4% (24) 70Trump Job Strongly Approve 7% (2) 27% (9) 24% (6) 28% (9) 5% (3) 70Trump Job Somewhat Approve 5% (2) 9% (5) 37% (30) 3% () 6% (3) 8Trump Job Somewhat Disapprove 23% (3) 30% (7) 7% (9) 3% (7) 7% (9) 56Trump Job Strongly Disapprove 20% (23) 20% (23) 40% (46) 8% (9) 2% (4) 4#1 Issue: Economy 7% (5) 24% (2) 25% (2) 7% (5) 7% (4) 86#1 Issue: Security 9% (0) 30% (6) 29% (5) 3% (7) 9% (5) 53#1 Issue: Health Care 22% (3) 22% (3) 34% (20) 3% (8) 0% (6) 59#1 Issue: Medicare / Social Security 9% (5) 24% (8) 33% (25) 7% (3) 7% (6) 772016 Vote: Hillary Clinton 20% (24) 23% (28) 32% (39) 0% (2) 5% (8) 22016 Vote: Donald Trump 20% (26) 22% (29) 30% (4) 8% (25) 0% (4) 352016 Vote: Didnt Vote 8% () 26% (6) 27% (7) 3% (8) 6% (0) 6Voted in 2014: Yes 9% (47) 22% (53) 33% (80) 2% (28) 3% (3) 240Voted in 2014: No 5% (5) 26% (25) 25% (24) 2% (20) 3% (2) 952012 Vote: Barack Obama 24% (36) 8% (26) 35% (52) 0% (5) 4% (2) 492012 Vote: Mitt Romney 3% (2) 24% (22) 30% (28) 9% (8) 3% () 922012 Vote: Didn’t Vote 4% (2) 33% (27) 24% (9) 5% (2) 3% () 8
Continued on next page
National Tracking Poll #181011, October, 2018
217
Table HR8_10
Table HR8_10: And, after watching, do you prefer the original or the reboot for each of the following shows?Hawaii Five-0
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 8% (6) 23% (78) 3% (04) 4% (48) 3% (43) 3354-Region: Northeast 9% () 25% (5) 34% (2) 0% (6) 3% (8) 624-Region: Midwest 3% (0) 23% (7) 32% (23) 0% (7) 2% (5) 724-Region: South 2% (25) 2% (26) 28% (34) 9% (23) % (3) 204-Region: West 8% (5) 26% (2) 33% (26) 4% (2) 9% (7) 8Favorable of Trump 8% (26) 22% (33) 29% (43) 20% (30) 0% (5) 48Unfavorable of Trump 9% (33) 24% (4) 33% (57) 0% (6) 4% (25) 72Very Favorable of Trump 9% (4) 26% (20) 23% (7) 23% (8) 9% (7) 75Somewhat Favorable of Trump 7% (2) 9% (3) 35% (26) 7% (3) 2% (8) 73Very Unfavorable of Trump 8% (23) 2% (28) 38% (49) 0% (4) 3% (8) 3Frequent TVWatcher 20% (54) 22% (60) 3% (82) 4% (36) 3% (35) 267Frequent Movie Watchers 25% (39) 23% (36) 28% (43) 4% (23) 0% (5) 56Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
218
Morning ConsultTable HR8_11
Table HR8_11: And, after watching, do you prefer the original or the reboot for each of the following shows?Twin Peaks
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (26) 38% (38) 5% (5) 5% (4) 6% (6) 99Gender: Male 22% (4) 37% (24) 20% (3) 6% (4) 5% (9) 64PID: Dem (no lean) 3% (5) 37% (8) % (6) 2% () 9% (9) 50Ideo: Liberal (1-3) 32% (7) 40% (2) 3% (7) 6% (3) 9% (5) 53Educ: College 27% (8) 32% (2) 9% (2) 6% (4) 6% (0) 66Income: Under 50k 26% (5) 42% (24) % (6) 5% (3) 7% (0) 58Ethnicity: White 28% (8) 38% (24) 3% (8) 6% (4) 4% (9) 62Community: Urban 23% (2) 42% (22) 7% (9) — (0) 9% (0) 52Military HH: No 28% (23) 36% (30) 8% (5) 5% (4) 2% (0) 83RD/WT: Wrong Track 29% (6) 34% (9) 5% (8) 7% (4) 5% (8) 55Trump Job Disapprove 3% (2) 38% (26) % (8) 6% (4) 4% (9) 682016 Vote: Hillary Clinton 29% (7) 42% (25) % (7) % () 7% (0) 59Voted in 2014: Yes 30% (2) 38% (27) 5% () 2% (2) 5% (0) 70Unfavorable of Trump 30% (7) 4% (23) % (6) 7% (4) % (6) 57Frequent TVWatcher 26% (22) 40% (33) 4% () 3% (2) 7% (4) 82Frequent Movie Watchers 26% (5) 47% (27) 2% (7) 4% (2) % (7) 58Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
219
Table HR8_12
Table HR8_12: And, after watching, do you prefer the original or the reboot for each of the following shows?Battlestar Galactica
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 20% (35) 27% (48) 23% (4) 23% (4) 8% (4) 78Gender: Male 22% (27) 25% (30) 23% (28) 27% (33) 4% (5) 23Gender: Female 4% (8) 32% (8) 23% (3) 5% (8) 6% (9) 55Millennial: Age 22-37 23% (3) 37% (2) 24% (3) 3% (7) 5% (3) 57Generation X: Age 38-53 23% (5) 5% (9) 2% (3) 33% (2) 9% (5) 64PID: Dem (no lean) 27% (7) 32% (20) 0% (7) 25% (6) 6% (4) 63PID: Ind (no lean) 5% (9) 9% () 40% (24) 20% (2) 6% (4) 60PID: Rep (no lean) 6% (9) 30% (7) 9% (0) 23% (3) 2% (7) 55Ideo: Liberal (1-3) 9% (4) 9% (4) 25% (8) 3% (22) 5% (4) 7Educ: College 2% (25) 28% (33) 25% (29) 7% (20) 8% (9) 6Income: Under 50k 22% (20) 33% (30) 25% (23) 9% (8) % () 93Income: 50k-100k 7% (0) 26% (5) 22% (3) 32% (9) 3% (2) 59Ethnicity: White 22% (27) 25% (3) 7% (2) 26% (32) 0% (2) 23Relig: All Christian 5% (2) 25% (20) 26% (2) 25% (20) 8% (6) 79Community: Urban 8% (0) 42% (23) 7% (9) 6% (9) 7% (4) 54Community: Suburban 20% (6) 22% (8) 22% (8) 28% (22) 7% (6) 80Employ: Private Sector 23% (6) 34% (24) 7% (2) 24% (7) 2% () 7Military HH: No 23% (32) 25% (35) 2% (29) 23% (3) 8% () 36RD/WT: Right Direction 6% (3) 38% (3) 9% (6) 6% (3) % (9) 82RD/WT: Wrong Track 23% (22) 7% (7) 26% (25) 29% (28) 5% (5) 96Trump Job Approve 8% (2) 29% (20) 9% (3) 22% (5) 2% (8) 68Trump Job Disapprove 2% (23) 23% (25) 26% (28) 24% (26) 5% (5) 07Trump Job Strongly Disapprove 29% (20) 2% (8) 27% (8) 27% (9) 5% (3) 692016 Vote: Hillary Clinton 24% (9) 25% (9) 2% (6) 26% (20) 4% (3) 772016 Vote: Donald Trump 6% (9) 28% (7) 24% (5) 9% (2) 3% (8) 60Voted in 2014: Yes 20% (28) 24% (34) 2% (29) 26% (36) 8% () 382012 Vote: Barack Obama 22% (8) 9% (6) 26% (22) 27% (23) 6% (5) 844-Region: South 20% () 20% (2) 28% (6) 2% (2) % (6) 57
Continued on next page
220
Morning ConsultTable HR8_12
Table HR8_12: And, after watching, do you prefer the original or the reboot for each of the following shows?Battlestar Galactica
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 20% (35) 27% (48) 23% (4) 23% (4) 8% (4) 78Favorable of Trump 4% (0) 3% (22) 24% (7) 20% (4) 0% (7) 7Unfavorable of Trump 23% (23) 23% (23) 22% (22) 27% (27) 6% (6) 0Very Unfavorable of Trump 25% (20) 8% (4) 24% (9) 28% (22) 6% (4) 80Frequent TVWatcher 2% (30) 23% (32) 24% (34) 26% (37) 6% (9) 42Frequent Movie Watchers 27% (28) 24% (25) 2% (23) 22% (23) 6% (6) 06Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
221
Table HR8_13
Table HR8_13: And, after watching, do you prefer the original or the reboot for each of the following shows?One Day at a Time
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (24) 35% (32) 6% (5) 0% (9) 2% () 9Educ: College 26% (6) 39% (23) 3% (8) 0% (6) % (7) 60Income: Under 50k 2% () 48% (26) 9% (5) 8% (4) 4% (7) 53Ethnicity: White 27% (6) 34% (20) 5% (9) 0% (6) 4% (9) 60Military HH: No 25% (20) 34% (27) 7% (4) 0% (8) 4% () 79RD/WT: Wrong Track 27% (3) 8% (9) 24% (2) 4% (7) 6% (8) 50Trump Job Disapprove 25% (4) 35% (20) 7% (9) % (6) 3% (7) 55Voted in 2014: Yes 23% (5) 38% (25) 6% (0) 8% (6) 4% (9) 65Frequent TVWatcher 24% (4) 34% (20) 7% (0) 5% (9) 0% (6) 59Frequent Movie Watchers 29% (6) 32% (8) 4% (8) 5% (9) 0% (6) 56Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
222
Morning ConsultTable HR8_14
Table HR8_14: And, after watching, do you prefer the original or the reboot for each of the following shows?Samurai Jack
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 20% (24) 37% (45) 24% (29) 5% (6) 4% (7) 20Gender: Male 5% (3) 40% (33) 26% (22) 5% (5) 4% (2) 84Age: 18-29 2% (4) 4% (27) 7% () 6% (4) 5% (0) 65Millennial: Age 22-37 26% (3) 33% (7) 23% () 3% (2) 5% (7) 5Ideo: Liberal (1-3) 7% (0) 36% (20) 3% (8) 2% () 4% (8) 57Educ: College 24% (2) 35% (3) 26% (23) 5% (4) % (9) 89Income: Under 50k 26% (9) 40% (29) 9% (3) 4% (3) % (8) 72Ethnicity: White 2% (6) 35% (26) 25% (9) 4% (3) 5% () 75Community: Urban 25% (3) 38% (9) 7% (9) 6% (3) 4% (7) 50Military HH: No 20% (2) 37% (38) 26% (27) 5% (5) 3% (3) 04RD/WT: Wrong Track 23% (7) 29% (2) 25% (9) 8% (6) 5% () 73Trump Job Disapprove 22% (9) 40% (34) 22% (9) 5% (4) % (9) 84Trump Job Strongly Disapprove 27% (5) 29% (6) 26% (4) 5% (3) 2% (6) 54Voted in 2014: Yes 3% (9) 4% (28) 27% (8) 2% (2) 7% (2) 69Voted in 2014: No 29% (5) 32% (6) 2% () 8% (4) 9% (5) 52012 Vote: Didn’t Vote 24% (5) 39% (25) 7% () 7% (4) 3% (8) 63Unfavorable of Trump 2% (8) 42% (36) 2% (8) 5% (5) % (9) 85Very Unfavorable of Trump 23% (5) 35% (23) 26% (7) 5% (3) % (7) 65Frequent TVWatcher 20% (9) 38% (36) 24% (23) 5% (5) 3% (3) 96Frequent Movie Watchers 24% (8) 38% (29) 20% (5) 4% (3) 4% (0) 75Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
223
Table HR8_15
Table HR8_15: And, after watching, do you prefer the original or the reboot for each of the following shows?Doctor Who
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 7% (40) 27% (62) 23% (54) 7% (40) 5% (35) 230Gender: Male 5% (22) 22% (3) 25% (35) 23% (32) 5% (2) 4Gender: Female 20% (8) 34% (3) 2% (9) 9% (8) 6% (4) 89Age: 18-29 5% (2) 29% (24) 25% (20) 8% (5) 3% () 82Age: 30-44 3% (8) 26% (6) 20% (3) 27% (7) 3% (8) 63Millennial: Age 22-37 7% (5) 28% (2) 28% (2) 26% (9) 0% (8) 74Generation X: Age 38-53 24% (6) 2% (4) 7% () 6% () 22% (5) 67PID: Dem (no lean) 2% (0) 32% (27) 29% (24) 5% (3) 2% (0) 83PID: Ind (no lean) 24% (20) 27% (22) 20% (6) 8% (5) 2% (0) 82PID: Rep (no lean) 5% (0) 2% (3) 2% (4) 9% (2) 24% (6) 66PID/Gender: Ind Men 7% (9) 27% (4) 2% () 22% () 3% (7) 53Ideo: Liberal (1-3) 8% (9) 32% (34) 24% (25) 2% (3) 4% (5) 07Ideo: Moderate (4) 2% (6) 27% (3) 28% (4) % (6) 22% () 50Ideo: Conservative (5-7) 7% (0) 8% () 2% (3) 3% (8) 3% (8) 60Educ: College 20% (28) 29% (4) 9% (27) 6% (23) 6% (23) 42Educ: Bachelors degree % (6) 25% (4) 23% (3) 26% (5) 4% (8) 57Income: Under 50k 20% (26) 27% (36) 2% (29) 8% (24) 4% (9) 34Income: 50k-100k 3% (8) 33% (2) 9% (2) 6% (0) 8% () 63Ethnicity: White 9% (3) 23% (37) 22% (35) 20% (32) 5% (24) 58Ethnicity: Hispanic 24% (5) 8% () 20% (2) 23% (4) 5% (9) 62Relig: Evangelical 23% (5) 26% (7) 2% (3) 4% (9) 6% (0) 64Relig: All Christian 7% (9) 28% (3) 2% (23) 6% (8) 8% (20) 0Community: Urban 23% (9) 30% (26) 26% (22) 4% (2) 7% (6) 84Community: Suburban 3% (4) 24% (26) 23% (24) 2% (23) 8% (20) 07Employ: Private Sector 6% (4) 26% (23) 22% (9) 22% (9) 5% (3) 88Military HH: No 8% (33) 27% (50) 26% (47) 3% (25) 6% (29) 83RD/WT: Right Direction 7% (4) 39% (34) 6% (3) 6% (4) 3% () 86RD/WT: Wrong Track 7% (25) 20% (28) 28% (40) 8% (26) 7% (24) 44
Continued on next page
224
Morning ConsultTable HR8_15
Table HR8_15: And, after watching, do you prefer the original or the reboot for each of the following shows?Doctor Who
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 7% (40) 27% (62) 23% (54) 7% (40) 5% (35) 230Trump Job Approve 9% (4) 23% (7) 23% (6) 7% (2) 8% (3) 72Trump Job Disapprove 6% (25) 29% (44) 23% (35) 8% (27) 4% (22) 53Trump Job Somewhat Disapprove 20% () 42% (22) 0% (5) 7% (9) % (6) 53Trump Job Strongly Disapprove 4% (4) 2% (2) 30% (30) 8% (8) 6% (6) 00#1 Issue: Economy 4% (8) 23% (3) 26% (5) 5% (9) 23% (4) 582016 Vote: Hillary Clinton 9% (8) 30% (27) 35% (3) 6% (5) 9% (8) 882016 Vote: Donald Trump 25% (6) 24% (5) 6% (0) 2% (3) 4% (9) 622016 Vote: Didnt Vote 29% (5) 25% (3) 3% (7) 0% (5) 23% (2) 5Voted in 2014: Yes 3% (2) 28% (43) 25% (39) 8% (28) 5% (23) 53Voted in 2014: No 25% (9) 24% (8) 9% (5) 5% (2) 6% (3) 772012 Vote: Barack Obama 5% (5) 28% (28) 3% (3) 6% (6) % () 022012 Vote: Didn’t Vote 24% (6) 3% (22) 2% (5) 4% (9) 0% (7) 694-Region: South 23% (2) 24% (2) 20% (8) 8% (6) 6% (4) 904-Region: West 8% (0) 26% (4) 27% (4) 8% (0) % (6) 53Favorable of Trump 24% (8) 29% (22) 8% (3) 6% (2) 3% (0) 76Unfavorable of Trump 3% (9) 27% (39) 25% (37) 7% (25) 7% (24) 44Very Unfavorable of Trump 4% (6) 25% (28) 27% (3) 8% (2) 6% (8) 4Frequent TVWatcher 9% (32) 27% (46) 23% (39) 9% (33) 3% (23) 72Frequent Movie Watchers 23% (29) 29% (37) 9% (24) 7% (22) 2% (5) 27Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
225
Table HR8_16
Table HR8_16: And, after watching, do you prefer the original or the reboot for each of the following shows?DuckTales
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (4) 29% (44) 20% (32) 8% (3) 7% (26) 55Gender: Male 30% (28) 20% (8) 28% (26) 9% (8) 4% (3) 93Gender: Female 2% (3) 42% (26) 9% (6) 8% (5) 2% (3) 62Age: 18-29 8% () 28% (7) 32% (20) 9% (5) 3% (8) 6Age: 30-44 32% (8) 27% (5) 7% (9) 6% (3) 7% (9) 55Millennial: Age 22-37 23% (5) 29% (9) 22% (5) % (7) 6% (0) 67PID: Dem (no lean) 23% (4) 29% (9) 5% (0) 9% (6) 24% (5) 64Ideo: Liberal (1-3) 2% (3) 9% (2) 37% (23) 7% (4) 7% () 62Educ: College 27% (26) 32% (32) 9% (9) 5% (5) 7% (7) 98Income: Under 50k 28% (24) 30% (25) 2% (8) 7% (6) 4% (2) 86Income: 50k-100k 24% (2) 22% (2) 24% (2) 0% (5) 2% () 52Ethnicity: White 28% (3) 29% (32) 5% (7) 9% (0) 9% (2) Relig: All Christian 27% (9) 28% (9) 9% (4) 8% (6) 8% (3) 70Community: Urban 2% (2) 27% (6) 27% (6) 0% (6) 6% (0) 60Community: Suburban 30% (20) 34% (22) 6% () 9% (6) 2% (8) 67Employ: Private Sector 28% (20) 27% (9) 23% (6) 0% (7) 2% (9) 70Military HH: No 27% (37) 27% (37) 22% (3) 9% (2) 6% (2) 38RD/WT: Right Direction 25% (20) 38% (30) 5% (2) 0% (7) 2% (0) 79RD/WT: Wrong Track 28% (2) 9% (4) 26% (20) 7% (5) 2% (6) 77Trump Job Approve 29% (7) 27% (6) 6% (9) % (6) 8% () 58Trump Job Disapprove 25% (22) 28% (24) 24% (2) 7% (7) 6% (4) 89#1 Issue: Economy 34% (9) 25% (4) 2% () 4% (2) 6% (9) 542016 Vote: Hillary Clinton 29% (6) 33% (8) 8% (0) 2% () 8% (0) 55Voted in 2014: Yes 23% (9) 33% (27) 7% (4) 0% (8) 6% (3) 80Voted in 2014: No 29% (22) 24% (8) 24% (8) 6% (4) 7% (2) 752012 Vote: Barack Obama 24% (4) 26% (5) 20% (2) 0% (6) 20% (2) 582012 Vote: Didn’t Vote 23% (5) 28% (8) 27% (7) 7% (5) 5% (0) 654-Region: South 25% (5) 24% (4) 7% (0) 6% (9) 8% (0) 58
Continued on next page
226
Morning ConsultTable HR8_16
Table HR8_16: And, after watching, do you prefer the original or the reboot for each of the following shows?DuckTales
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 26% (4) 29% (44) 20% (32) 8% (3) 7% (26) 55Favorable of Trump 29% (7) 33% (20) 6% (0) 6% (4) 6% (0) 60Unfavorable of Trump 24% (20) 26% (23) 24% (20) % (9) 6% (4) 87Very Unfavorable of Trump 25% (5) 9% () 28% (7) 0% (6) 8% () 62Frequent TVWatcher 30% (37) 27% (33) 20% (25) 9% () 5% (8) 23Frequent Movie Watchers 33% (30) 27% (25) 9% (7) 7% (6) 4% (2) 90Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
227
Table HR8_17
Table HR8_17: And, after watching, do you prefer the original or the reboot for each of the following shows?Lost in Space
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 2% (39) 23% (43) 25% (47) 20% (37) % (2) 86Gender: Male 26% (32) 9% (24) 25% (3) 23% (29) 8% (0) 26Gender: Female % (6) 30% (8) 26% (6) 4% (8) 9% () 60Millennial: Age 22-37 0% (5) 29% (5) 35% (8) 7% (9) 8% (4) 52Generation X: Age 38-53 27% (8) 2% (8) 2% (4) 28% (9) 3% (9) 67PID: Dem (no lean) 8% (3) 29% (2) 23% (6) 2% (5) 9% (6) 70PID: Ind (no lean) 27% (5) 8% (0) 22% (2) 25% (4) 8% (5) 56PID: Rep (no lean) 9% () 20% (2) 3% (9) 3% (8) 7% (0) 60Ideo: Liberal (1-3) 8% (4) 33% (25) 22% (7) 20% (5) 8% (6) 76Educ: College 22% (26) 25% (30) 2% (25) 2% (26) % (3) 20Income: Under 50k 7% (7) 29% (30) 23% (23) 5% (5) 5% (5) 0Income: 50k-100k 27% (6) 8% (0) 24% (4) 25% (4) 7% (4) 59Ethnicity: White 23% (32) 20% (27) 23% (32) 2% (30) 2% (7) 38Relig: Evangelical 20% (0) 24% (2) 2% () 20% (0) 5% (8) 5Relig: All Christian 24% (2) 7% (5) 24% (2) 23% (2) 2% () 89Community: Urban 7% (0) 27% (6) 3% (9) 7% (0) 8% (5) 60Community: Suburban 2% (4) 7% () 24% (6) 3% (2) 8% (5) 68Community: Rural 25% (4) 26% (5) 2% (2) % (6) 9% () 58Employ: Private Sector 30% (24) 6% (3) 26% (2) 22% (7) 6% (5) 80Military HH: No 2% (30) 23% (33) 26% (38) 9% (27) % (5) 44RD/WT: Right Direction 25% (22) 27% (24) 2% (9) 8% (6) 9% (8) 89RD/WT: Wrong Track 7% (6) 9% (9) 29% (28) 22% (2) 3% (3) 97Trump Job Approve 28% (2) 7% (3) 2% (5) 2% (5) 3% (0) 73Trump Job Disapprove 8% (8) 22% (23) 30% (3) 2% (22) 9% (9) 04Trump Job Strongly Disapprove 6% (2) 9% (4) 28% (2) 26% (9) 0% (8) 73#1 Issue: Economy 26% (4) 6% (9) 2% (2) 28% (5) 9% (5) 552016 Vote: Hillary Clinton 8% (4) 27% (20) 24% (8) 22% (6) 8% (6) 752016 Vote: Donald Trump 28% (5) 9% (0) 23% (3) 5% (8) 5% (8) 55
Continued on next page
228
Morning ConsultTable HR8_17
Table HR8_17: And, after watching, do you prefer the original or the reboot for each of the following shows?Lost in Space
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 2% (39) 23% (43) 25% (47) 20% (37) % (2) 86Voted in 2014: Yes 22% (33) 2% (3) 22% (33) 22% (33) 2% (8) 482012 Vote: Barack Obama 22% (22) 22% (2) 26% (25) 22% (2) 8% (8) 974-Region: South 25% (9) 28% (2) 2% (6) 9% (5) 7% (5) 76Favorable of Trump 29% (20) 20% (4) 22% (6) 8% (3) 2% (8) 7Unfavorable of Trump 7% (7) 23% (24) 28% (29) 23% (24) 9% (9) 04Very Unfavorable of Trump 7% (3) 20% (6) 29% (23) 27% (22) 7% (6) 8Frequent TVWatcher 9% (28) 24% (35) 24% (36) 2% (32) % (7) 47Frequent Movie Watchers 22% (25) 23% (25) 24% (26) 23% (26) 9% (0) 2Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
229
Table HR8_18
Table HR8_18: And, after watching, do you prefer the original or the reboot for each of the following shows?Dynasty
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 34% (36) 8% (9) 9% (2) 7% (8) 22% (23) 06Gender: Female 4% (24) 9% (6) 5% (9) 6% (3) 29% (7) 60Ideo: Liberal (1-3) 39% (20) 8% (4) 28% (4) 7% (4) 8% (9) 5Educ: College 35% (29) 7% (4) 6% (4) 7% (6) 24% (20) 83Income: Under 50k 35% (25) 9% (4) 8% (3) 4% (3) 24% (7) 72Ethnicity: White 30% (22) 8% (3) 7% (2) 8% (6) 26% (9) 7Relig: All Christian 32% (20) 4% (9) 6% (0) 9% (5) 30% (9) 62Military HH: No 3% (26) 5% (3) 23% (9) 7% (6) 24% (20) 83RD/WT: Wrong Track 33% (2) 0% (6) 20% (2) % (7) 27% (7) 62Trump Job Disapprove 37% (27) 9% (3) 5% () 9% (6) 20% (5) 7Voted in 2014: Yes 43% (27) 9% (2) 9% (2) 2% () 6% (0) 63Unfavorable of Trump 37% (22) 5% (9) 6% (9) 0% (6) 22% (3) 58Frequent TVWatcher 35% (28) 20% (6) 6% (3) 8% (6) 22% (7) 80Frequent Movie Watchers 45% (26) 6% (9) 8% (0) 7% (4) 3% (8) 57Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
230
Morning ConsultTable HR8_19
Table HR8_19: And, after watching, do you prefer the original or the reboot for each of the following shows?American Idol
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 30% (06) 33% (4) 2% (42) 4% (2) 22% (76) 350Gender: Male 3% (53) 33% (58) 0% (7) 4% (6) 22% (38) 73Gender: Female 30% (53) 32% (56) 4% (24) 3% (6) 2% (37) 77Age: 18-29 32% (35) 3% (33) 8% (9) 3% (3) 6% (7) 07Age: 30-44 3% (24) 28% (22) 9% (7) 6% (5) 25% (9) 76Age: 45-54 27% (7) 34% (2) 2% (8) 4% (2) 24% (5) 63Age: 65+ 28% (7) 43% (26) 7% (4) 4% (2) 9% () 60Millennial: Age 22-37 40% (38) 29% (27) 3% (3) 6% (5) 2% () 94Generation X: Age 38-53 25% (25) 33% (33) 0% (0) 4% (4) 28% (27) 99Boomers: Age 54-72 26% (24) 35% (32) 9% (8) 2% (2) 28% (25) 9PID: Dem (no lean) 3% (44) 33% (46) % (6) 4% (6) 2% (30) 42PID: Ind (no lean) 27% (20) 30% (22) 8% (3) 3% (2) 23% (7) 74PID: Rep (no lean) 32% (43) 34% (46) 9% (3) 3% (4) 2% (29) 34PID/Gender: DemMen 34% (25) 26% (9) 0% (7) 4% (3) 25% (8) 73PID/Gender: DemWomen 27% (9) 39% (27) 2% (8) 4% (3) 7% (2) 69PID/Gender: Rep Men 3% (9) 38% (24) 6% (4) 3% (2) 22% (4) 63PID/Gender: Rep Women 33% (23) 3% (22) 3% (9) 3% (2) 2% (5) 7Ideo: Liberal (1-3) 33% (4) 42% (52) % (4) % () 4% (7) 25Ideo: Moderate (4) 28% (23) 22% (8) 2% (0) 7% (6) 32% (27) 84Ideo: Conservative (5-7) 30% (3) 33% (35) 3% (3) 2% (3) 2% (22) 04Educ: College 29% (72) 34% (84) 2% (30) 3% (7) 2% (53) 245Educ: Bachelors degree 33% (22) 3% (20) 9% (6) 5% (3) 22% (5) 66Income: Under 50k 37% (73) 28% (56) 2% (23) 4% (8) 8% (36) 95Income: 50k-100k 23% (23) 45% (46) 0% (0) 2% (2) 20% (2) 02Income: 100k+ 20% (0) 24% (3) 5% (8) 5% (3) 37% (9) 53Ethnicity: White 30% (8) 33% (88) % (29) 4% () 22% (59) 267Ethnicity: Hispanic 20% () 47% (26) % (6) 3% () 20% () 54
Continued on next page
National Tracking Poll #181011, October, 2018
231
Table HR8_19
Table HR8_19: And, after watching, do you prefer the original or the reboot for each of the following shows?American Idol
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 30% (06) 33% (4) 2% (42) 4% (2) 22% (76) 350Relig: Protestant 26% (20) 40% (30) 9% (7) 2% (2) 23% (7) 76Relig: Roman Catholic 22% (2) 35% (20) 6% (4) 5% (3) 32% (8) 56Relig: Evangelical 27% (25) 34% (32) 6% (5) 2% (2) 22% (2) 95Relig: Non-Evang. Catholics 24% (8) 38% (30) 8% (6) 4% (3) 27% (2) 78Relig: All Christian 25% (44) 36% (62) 2% (2) 3% (5) 24% (42) 73Community: Urban 30% (30) 33% (33) 0% (0) 4% (4) 23% (23) 00Community: Suburban 29% (50) 28% (49) 4% (24) 4% (7) 24% (42) 72Community: Rural 33% (26) 42% (33) 0% (8) % () 4% () 79Employ: Private Sector 23% (27) 42% (50) 8% (9) 4% (5) 23% (27) 8Employ: Retired 36% (23) 42% (26) 5% (3) — (0) 7% () 63Military HH: Yes 24% (6) 42% (28) 6% () 4% (3) 4% (0) 68Military HH: No 32% (90) 30% (86) % (3) 3% (0) 23% (66) 282RD/WT: Right Direction 30% (45) 42% (63) 0% (5) 2% (3) 5% (22) 48RD/WT: Wrong Track 30% (6) 25% (5) 3% (27) 5% (0) 26% (53) 202Trump Job Approve 30% (40) 39% (53) 0% (3) 4% (5) 8% (25) 37Trump Job Disapprove 32% (6) 28% (53) 3% (26) 4% (7) 24% (46) 92Trump Job Strongly Approve 34% (2) 40% (25) 7% (5) 3% (2) 6% (0) 62Trump Job Somewhat Approve 26% (20) 38% (28) 2% (9) 5% (4) 20% (5) 75Trump Job Somewhat Disapprove 3% (20) 25% (6) 5% (0) 4% (2) 26% (7) 64Trump Job Strongly Disapprove 32% (4) 29% (37) 2% (6) 4% (5) 23% (29) 28#1 Issue: Economy 26% (30) 36% (4) 9% () 2% (2) 26% (29) 3#1 Issue: Health Care 40% (24) 24% (4) 0% (6) % (0) 25% (5) 60#1 Issue: Medicare / Social Security 32% (8) 33% (9) 3% (7) 4% (2) 9% () 582016 Vote: Hillary Clinton 3% (39) 30% (39) 3% (6) 5% (7) 2% (26) 282016 Vote: Donald Trump 30% (34) 38% (43) 9% (0) 4% (4) 20% (23) 32016 Vote: Didnt Vote 32% (28) 30% (26) 5% (3) % () 22% (20) 87Voted in 2014: Yes 30% (64) 33% (72) % (24) 4% (8) 22% (48) 25Voted in 2014: No 3% (42) 3% (42) 3% (8) 3% (4) 2% (28) 35
Continued on next page
232
Morning ConsultTable HR8_19
Table HR8_19: And, after watching, do you prefer the original or the reboot for each of the following shows?American Idol
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 30% (06) 33% (4) 2% (42) 4% (2) 22% (76) 3502012 Vote: Barack Obama 27% (42) 36% (55) 2% (8) 4% (7) 2% (32) 532012 Vote: Mitt Romney 29% (20) 36% (24) 6% (4) % () 29% (9) 682012 Vote: Didn’t Vote 38% (42) 27% (30) 4% (6) 3% (3) 8% (20) 24-Region: Northeast 3% (7) 3% (7) % (6) 2% () 25% (4) 564-Region: Midwest 34% (30) 29% (25) 9% (8) 3% (3) 24% (2) 874-Region: South 25% (32) 35% (44) 7% (2) 4% (5) 9% (24) 264-Region: West 34% (27) 33% (27) 8% (6) 4% (3) 2% (7) 8Favorable of Trump 37% (50) 35% (46) 8% (0) 4% (5) 7% (22) 33Unfavorable of Trump 26% (50) 33% (65) 2% (24) 4% (8) 25% (49) 96Very Favorable of Trump 38% (28) 36% (26) 9% (6) 3% (2) 4% (0) 72Somewhat Favorable of Trump 36% (22) 33% (20) 7% (4) 5% (3) 20% (2) 6Very Unfavorable of Trump 27% (4) 32% (48) 2% (9) 4% (6) 25% (38) 52Frequent TVWatcher 3% (83) 32% (86) 0% (28) 4% () 23% (62) 269Frequent Movie Watchers 3% (52) 3% (52) 3% (2) 3% (6) 22% (36) 67Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
233
Table HR8_20
Table HR8_20: And, after watching, do you prefer the original or the reboot for each of the following shows?Roseanne
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 34% (49) 29% (29) 6% (73) 6% (28) 4% (6) 44Gender: Male 29% (58) 28% (55) 8% (36) 0% (20) 6% (33) 20Gender: Female 38% (92) 3% (74) 5% (37) 3% (8) 2% (29) 240Age: 18-29 9% (4) 40% (30) 7% (3) 2% (9) % (8) 74Age: 30-44 4% (54) 26% (33) 5% (9) 9% (2) 9% (2) 30Age: 45-54 34% (33) 25% (24) 8% (7) 3% (3) 9% (9) 95Age: 55-64 36% (27) 34% (25) 3% (9) 2% (2) 5% () 75Age: 65+ 32% (2) 25% (7) 22% (4) 4% (3) 7% () 66Millennial: Age 22-37 34% (42) 3% (38) 7% (20) 9% () 0% (2) 22Generation X: Age 38-53 39% (56) 24% (34) 5% (2) 6% (9) 6% (23) 44Boomers: Age 54-72 36% (49) 32% (44) 5% (20) 3% (4) 4% (9) 37PID: Dem (no lean) 4% (62) 30% (46) 3% (20) % (2) 4% (22) 53PID: Ind (no lean) 28% (34) 33% (4) 9% (23) 7% (9) 3% (6) 23PID: Rep (no lean) 32% (53) 26% (42) 8% (29) 0% (7) 4% (24) 65PID/Gender: DemMen 30% (9) 3% (20) 5% (9) 2% () 22% (4) 63PID/Gender: DemWomen 48% (43) 30% (26) 2% () % () 9% (8) 90PID/Gender: Ind Women 35% (27) 30% (23) 8% (4) 6% (5) 0% (8) 75PID/Gender: Rep Men 34% (3) 9% (7) 9% (7) 6% (4) 2% () 90PID/Gender: Rep Women 29% (22) 33% (25) 6% (2) 3% (3) 7% (3) 75Ideo: Liberal (1-3) 36% (50) 26% (36) 5% (2) 8% (0) 5% (20) 37Ideo: Moderate (4) 26% (29) 39% (45) 7% (9) 3% (4) 5% (7) 3Ideo: Conservative (5-7) 38% (54) 23% (33) 9% (28) 9% (3) % (5) 42Educ: College 35% () 26% (82) 8% (56) 7% (23) 3% (42) 33Educ: Bachelors degree 29% (25) 43% (37) 7% (6) 6% (5) 5% (3) 85Income: Under 50k 37% (93) 26% (65) 8% (45) 6% (5) 3% (34) 252Income: 50k-100k 3% (38) 3% (38) 6% (20) 8% (0) 4% (8) 24Income: 100k+ 28% (8) 4% (26) 2% (8) 4% (3) 5% (0) 65Ethnicity: White 34% (23) 3% (2) 6% (59) 6% (2) 4% (52) 367
Continued on next page
234
Morning ConsultTable HR8_20
Table HR8_20: And, after watching, do you prefer the original or the reboot for each of the following shows?Roseanne
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 34% (49) 29% (29) 6% (73) 6% (28) 4% (6) 44Ethnicity: Hispanic 29% (9) 9% (3) 8% (2) 7% (2) 7% () 67Relig: Protestant 28% (3) 28% (32) 22% (24) 7% (8) 6% (7) 2Relig: Roman Catholic 37% (25) 28% (9) % (8) 5% (3) 9% (3) 69Relig: Evangelical 4% (52) 24% (30) 9% (24) 8% (0) 9% () 28Relig: Non-Evang. Catholics 28% (3) 3% (35) 6% (8) 6% (7) 9% (2) 2Relig: All Christian 35% (84) 27% (65) 7% (4) 7% (8) 4% (32) 239Community: Urban 33% (35) 30% (32) 9% (2) 7% (7) 2% (2) 07Community: Suburban 35% (69) 32% (63) 3% (26) 7% (3) 4% (28) 99Community: Rural 34% (45) 26% (35) 9% (26) 6% (8) 6% (2) 34Employ: Private Sector 38% (66) 29% (5) 7% (29) 2% (4) 4% (24) 75Employ: Retired 30% (2) 3% (22) 8% (3) 3% (2) 7% (2) 69Military HH: Yes 43% (32) 6% (2) 23% (7) 8% (6) 0% (7) 74Military HH: No 32% (7) 32% (8) 5% (55) 6% (22) 5% (54) 366RD/WT: Right Direction 34% (63) 28% (52) 7% (32) 9% (6) 2% (22) 85RD/WT: Wrong Track 34% (86) 30% (78) 6% (40) 5% (2) 6% (40) 256Trump Job Approve 33% (6) 27% (50) 9% (35) 8% (5) 4% (26) 88Trump Job Disapprove 36% (82) 32% (73) 5% (34) 4% (0) 4% (3) 23Trump Job Strongly Approve 36% (33) 22% (20) 7% (6) % (0) 5% (4) 94Trump Job Somewhat Approve 30% (28) 32% (30) 20% (9) 5% (5) 3% (2) 94Trump Job Somewhat Disapprove 37% (26) 3% (22) 3% (0) 6% (5) 3% (9) 72Trump Job Strongly Disapprove 35% (56) 32% (5) 5% (25) 3% (5) 4% (22) 60#1 Issue: Economy 32% (43) 33% (45) 7% (23) 6% (9) % (5) 35#1 Issue: Security 33% (24) 28% (20) 9% (4) 8% (5) 3% (9) 72#1 Issue: Health Care 34% (27) 35% (28) % (9) 2% (2) 8% (4) 79#1 Issue: Medicare / Social Security 42% (27) 24% (5) 7% () 6% (4) % (7) 652016 Vote: Hillary Clinton 32% (50) 33% (5) 7% (27) 5% (7) 3% (9) 542016 Vote: Donald Trump 35% (53) 28% (42) 8% (28) 7% () 2% (8) 522016 Vote: Didnt Vote 39% (39) 25% (25) 4% (4) 7% (7) 5% (5) 00Voted in 2014: Yes 34% (99) 27% (80) 8% (54) 6% (9) 4% (4) 293Voted in 2014: No 34% (50) 34% (50) 3% (9) 6% (9) 4% (20) 48
Continued on next page
National Tracking Poll #181011, October, 2018
235
Table HR8_20
Table HR8_20: And, after watching, do you prefer the original or the reboot for each of the following shows?Roseanne
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 34% (49) 29% (29) 6% (73) 6% (28) 4% (6) 442012 Vote: Barack Obama 35% (67) 30% (57) 6% (3) 3% (5) 6% (30) 92012 Vote: Mitt Romney 30% (35) 27% (32) 5% (8) 3% (6) 5% (7) 82012 Vote: Didn’t Vote 37% (42) 30% (34) 5% (7) 6% (7) % (3) 34-Region: Northeast 38% (29) 34% (25) 4% (0) 2% (2) 2% (9) 754-Region: Midwest 24% (27) 35% (39) 7% (9) 5% (6) 8% (20) 4-Region: South 38% (63) 25% (4) 8% (30) 9% (4) % (8) 664-Region: West 35% (3) 27% (24) 5% (3) 7% (7) 6% (4) 89Favorable of Trump 34% (60) 26% (46) 20% (35) 8% (4) 3% (22) 78Unfavorable of Trump 35% (84) 32% (77) 4% (32) 5% () 4% (34) 239Very Favorable of Trump 39% (36) 2% (9) 9% (7) 0% (9) 2% () 93Somewhat Favorable of Trump 28% (24) 32% (27) 2% (8) 6% (5) 3% () 85Somewhat Unfavorable of Trump 46% (26) 35% (20) % (6) 3% (2) 5% (3) 57Very Unfavorable of Trump 32% (58) 3% (57) 4% (26) 5% (9) 7% (3) 82Frequent TVWatcher 37% (36) 27% (99) 7% (63) 5% (8) 4% (52) 368Frequent Movie Watchers 4% (90) 25% (55) 5% (33) 6% (3) 3% (28) 29Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
236
Morning ConsultTable HR8_21
Table HR8_21: And, after watching, do you prefer the original or the reboot for each of the following shows?MacGyver
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 27% (70) 32% (83) 2% (53) 7% (8) 3% (33) 255Gender: Male 30% (35) 28% (33) 26% (3) 7% (8) 9% () 6Gender: Female 25% (35) 36% (50) 6% (22) 7% (0) 6% (22) 39Age: 30-44 38% (22) 23% (4) 26% (5) 6% (4) 6% (4) 59Age: 65+ 25% (6) 4% (26) 9% (3) 3% (2) 3% (8) 65Generation X: Age 38-53 40% (32) 25% (20) 7% (4) 5% (4) 2% (0) 80Boomers: Age 54-72 2% (2) 37% (36) 2% (2) 8% (8) 2% (2) 97PID: Dem (no lean) 20% (2) 40% (4) 9% (20) 9% (9) 2% (2) 04PID: Ind (no lean) 34% (26) 27% (2) 25% (9) 5% (4) 9% (7) 77PID: Rep (no lean) 30% (23) 27% (20) 9% (4) 6% (5) 7% (3) 74PID/Gender: DemWomen 6% (0) 48% (29) 3% (8) 2% (7) % (6) 59Ideo: Liberal (1-3) 28% (27) 32% (32) 26% (25) 8% (8) 7% (7) 99Ideo: Moderate (4) 23% (2) 39% (2) 2% (6) 8% (5) 8% (0) 54Ideo: Conservative (5-7) 27% (22) 33% (26) 20% (6) 5% (4) 4% () 80Educ: College 25% (46) 36% (65) 8% (32) 7% (3) 4% (25) 80Income: Under 50k 23% (33) 35% (50) 9% (27) 5% (7) 7% (24) 42Income: 50k-100k 32% (29) 27% (25) 24% (2) 9% (8) 9% (8) 90Ethnicity: White 27% (52) 33% (64) 2% (4) 5% (0) 3% (25) 92Relig: Protestant 32% (20) 24% (5) 8% () 3% (8) 3% (8) 63Relig: Evangelical 37% (3) 26% (2) 4% () 0% (8) 3% () 82Relig: Non-Evang. Catholics 22% (4) 39% (25) 24% (6) 7% (5) 9% (6) 66Relig: All Christian 30% (45) 3% (46) 8% (27) 9% (3) % (6) 48Community: Urban 28% (20) 28% (2) 2% (6) 8% (6) 5% () 74Community: Suburban 27% (3) 37% (42) 2% (24) 5% (6) 0% () 3Community: Rural 27% (8) 29% (20) 9% (3) 9% (6) 5% (0) 67Employ: Private Sector 30% (23) 37% (28) 8% (3) 7% (5) 8% (6) 74Employ: Retired 28% (20) 34% (23) 9% (3) 5% (4) 3% (9) 69
Continued on next page
National Tracking Poll #181011, October, 2018
237
Table HR8_21
Table HR8_21: And, after watching, do you prefer the original or the reboot for each of the following shows?MacGyver
DemographicStrongly prefer
originalSomewhat
prefer originalSomewhat
prefer rebootStrongly prefer
rebootDon’t know /No opinion Total N
Adults 27% (70) 32% (83) 2% (53) 7% (8) 3% (33) 255Military HH: Yes 32% (8) 42% (23) 5% (8) 9% (5) 3% (2) 55Military HH: No 26% (52) 30% (60) 22% (44) 6% (3) 5% (3) 200RD/WT: Right Direction 29% (30) 35% (37) 9% (20) 5% (5) 2% (3) 05RD/WT: Wrong Track 26% (40) 3% (46) 22% (33) 8% (2) 3% (20) 50Trump Job Approve 32% (33) 28% (30) 20% (2) 5% (5) 5% (6) 05Trump Job Disapprove 25% (36) 35% (5) 2% (3) 8% () 0% (5) 44Trump Job Somewhat Approve 27% (7) 32% (9) 23% (4) 4% (3) 4% (9) 6Trump Job Somewhat Disapprove 28% (4) 37% (9) 3% (7) 7% (4) 5% (7) 5Trump Job Strongly Disapprove 23% (22) 35% (33) 26% (24) 8% (8) 8% (7) 94#1 Issue: Economy 32% (9) 37% (22) 9% () 3% (2) 9% (5) 59#1 Issue: Medicare / Social Security 20% (3) 4% (28) 7% () % (7) % (7) 672016 Vote: Hillary Clinton 2% (22) 40% (4) 25% (25) 6% (6) 8% (8) 02016 Vote: Donald Trump 37% (3) 28% (23) 7% (4) 4% (3) 5% (3) 84Voted in 2014: Yes 3% (54) 33% (58) 2% (36) 5% (9) 0% (7) 75Voted in 2014: No 9% (5) 30% (24) 20% (6) % (9) 9% (5) 802012 Vote: Barack Obama 27% (30) 34% (38) 20% (23) 9% (0) % (2) 32012 Vote: Mitt Romney 33% (22) 28% (9) 24% (6) % () 3% (9) 682012 Vote: Didn’t Vote 5% (0) 38% (24) 20% (3) % (7) 6% (0) 644-Region: Midwest 29% (6) 43% (24) 9% (5) 7% (4) 2% (7) 554-Region: South 26% (27) 24% (25) 28% (28) 2% (2) % () 024-Region: West 27% (5) 37% (2) 4% (8) — (0) 22% (3) 58Favorable of Trump 33% (32) 34% (33) 6% (6) 5% (5) 2% (2) 98Unfavorable of Trump 24% (35) 32% (46) 24% (35) 8% () 3% (9) 46Somewhat Favorable of Trump 30% (7) 36% (20) 9% (0) 5% (3) % (6) 55Very Unfavorable of Trump 24% (28) 3% (36) 26% (30) 8% (9) 2% (3) 6Frequent TVWatcher 28% (57) 30% (6) 22% (44) 8% (6) 2% (24) 202Frequent Movie Watchers 33% (40) 29% (36) 24% (29) 7% (9) 7% (9) 23Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
238
Morning ConsultTable HR9_1
Table HR9_1: Have you watched any of the following TV shows?Friends
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (590) 22% (482) 6% (29) 220Gender: Male 69% (737) 22% (239) 8% (87) 062Gender: Female 75% (853) 2% (243) 4% (42) 39Age: 18-29 72% (355) 8% (88) 0% (47) 490Age: 30-44 8% (423) 6% (8) 4% (9) 524Age: 45-54 74% (302) 9% (78) 6% (26) 406Age: 55-64 75% (258) 22% (75) 4% (2) 346Age: 65+ 58% (252) 36% (59) 6% (25) 436Generation Z: 18-21 72% (44) 8% (36) 0% (2) 20Millennial: Age 22-37 77% (440) 6% (90) 7% (39) 568Generation X: Age 38-53 77% (466) 8% (0) 5% (32) 608Boomers: Age 54-72 68% (488) 29% (207) 3% (24) 79PID: Dem (no lean) 72% (556) 22% (68) 6% (45) 769PID: Ind (no lean) 73% (427) 22% (3) 5% (28) 586PID: Rep (no lean) 72% (607) 22% (82) 7% (57) 846PID/Gender: DemMen 69% (249) 22% (79) 9% (34) 362PID/Gender: DemWomen 75% (307) 22% (90) 3% (0) 407PID/Gender: Ind Men 7% (99) 24% (67) 5% (5) 28PID/Gender: Ind Women 75% (228) 2% (63) 4% (4) 305PID/Gender: Rep Men 69% (288) 22% (92) 9% (38) 49PID/Gender: Rep Women 75% (39) 2% (90) 4% (8) 427Ideo: Liberal (1-3) 73% (537) 20% (49) 7% (49) 735Ideo: Moderate (4) 76% (355) 2% (99) 3% (6) 470Ideo: Conservative (5-7) 70% (52) 25% (83) 5% (36) 740Educ: College 73% (098) 20% (309) 7% (06) 53Educ: Bachelors degree 72% (320) 24% (09) 4% (6) 444Educ: Post-grad 7% (72) 26% (64) 3% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
239
Table HR9_1
Table HR9_1: Have you watched any of the following TV shows?Friends
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (590) 22% (482) 6% (29) 220Income: Under 50k 7% (903) 23% (289) 7% (88) 280Income: 50k-100k 75% (465) 20% (26) 5% (29) 69Income: 100k+ 74% (222) 22% (67) 4% (3) 302Ethnicity: White 73% (263) 22% (38) 5% (79) 723Ethnicity: Hispanic 70% (244) 9% (67) % (39) 350Ethnicity: Afr. Am. 69% (89) 22% (6) 9% (25) 274Ethnicity: Other 68% (39) 20% (40) 2% (25) 204Relig: Protestant 68% (366) 27% (45) 5% (27) 539Relig: Roman Catholic 75% (282) 9% (73) 6% (22) 378Relig: Something Else 74% (64) 2% (45) 5% () 22Relig: Jewish 79% (46) 8% () 2% () 58Relig: Evangelical 73% (458) 20% (24) 7% (44) 626Relig: Non-Evang. Catholics 72% (40) 24% (34) 4% (24) 559Relig: All Christian 72% (859) 22% (258) 6% (68) 85Relig: All Non-Christian 74% (64) 2% (45) 5% () 22Community: Urban 7% (386) 23% (26) 6% (34) 546Community: Suburban 74% (738) 22% (24) 4% (44) 997Community: Rural 7% (466) 2% (4) 8% (5) 658Employ: Private Sector 77% (544) 2% (46) 3% (20) 70Employ: Government 69% (22) 6% (28) 5% (27) 77Employ: Self-Employed 73% (47) 23% (48) 4% (8) 203Employ: Homemaker 80% (00) 8% (22) 2% (3) 26Employ: Student 73% (78) 6% (7) % (2) 06Employ: Retired 65% (299) 3% (4) 4% (2) 460Employ: Unemployed 7% (27) 23% (42) 6% () 79Employ: Other 72% (72) 6% (38) 2% (28) 239Military HH: Yes 7% (267) 22% (82) 7% (27) 376Military HH: No 72% (323) 22% (400) 6% (03) 825RD/WT: Right Direction 69% (640) 23% (209) 8% (73) 922RD/WT: Wrong Track 74% (950) 2% (272) 4% (57) 279
Continued on next page
240
Morning ConsultTable HR9_1
Table HR9_1: Have you watched any of the following TV shows?Friends
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (590) 22% (482) 6% (29) 220Trump Job Approve 70% (653) 24% (228) 6% (57) 937Trump Job Disapprove 75% (86) 20% (234) 5% (52) 47Trump Job Strongly Approve 64% (36) 29% (44) 7% (34) 494Trump Job Somewhat Approve 76% (337) 9% (84) 5% (23) 443Trump Job Somewhat Disapprove 76% (254) 8% (59) 7% (22) 336Trump Job Strongly Disapprove 75% (607) 22% (75) 4% (29) 8#1 Issue: Economy 74% (468) 22% (40) 4% (24) 632#1 Issue: Security 70% (22) 24% (74) 6% (8) 304#1 Issue: Health Care 7% (25) 22% (79) 7% (24) 354#1 Issue: Medicare / Social Security 68% (250) 24% (89) 7% (27) 366#1 Issue: Women’s Issues 73% (09) 20% (30) 7% (0) 49#1 Issue: Education 76% (22) 4% (23) 0% (7) 62#1 Issue: Energy 78% (84) 20% (2) 3% (3) 08#1 Issue: Other 75% (95) 20% (25) 5% (6) 272016 Vote: Hillary Clinton 76% (555) 9% (36) 5% (35) 7262016 Vote: Donald Trump 68% (505) 26% (90) 6% (45) 7402016 Vote: Someone else 69% (23) 27% (48) 5% (9) 792016 Vote: Didnt Vote 74% (405) 9% (04) 7% (4) 550Voted in 2014: Yes 7% (996) 23% (328) 6% (78) 40Voted in 2014: No 74% (595) 9% (54) 6% (52) 8002012 Vote: Barack Obama 74% (648) 2% (87) 5% (40) 8752012 Vote: Mitt Romney 69% (380) 26% (4) 5% (26) 5472012 Vote: Other 64% (60) 24% (22) 2% () 942012 Vote: Didn’t Vote 73% (498) 9% (32) 8% (52) 6824-Region: Northeast 70% (276) 24% (93) 6% (25) 3944-Region: Midwest 74% (340) 22% (00) 5% (22) 4624-Region: South 73% (603) 2% (77) 5% (45) 8254-Region: West 7% (372) 2% () 7% (37) 520Favorable of Trump 70% (644) 24% (222) 6% (58) 924Unfavorable of Trump 76% (868) 20% (234) 4% (42) 44
Continued on next page
National Tracking Poll #181011, October, 2018
241
Table HR9_1
Table HR9_1: Have you watched any of the following TV shows?Friends
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (590) 22% (482) 6% (29) 220Very Favorable of Trump 64% (332) 28% (43) 8% (40) 55Somewhat Favorable of Trump 76% (32) 9% (79) 4% (8) 409Somewhat Unfavorable of Trump 8% (84) 5% (33) 5% (0) 228Very Unfavorable of Trump 75% (683) 22% (20) 3% (32) 96Frequent TVWatcher 75% (232) 2% (340) 5% (74) 646Frequent Movie Watchers 77% (763) 8% (78) 5% (49) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
242
Morning ConsultTable HR9_4
Table HR9_4: Have you watched any of the following TV shows?Seinfeld
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (477) 27% (592) 6% (32) 220Gender: Male 68% (79) 25% (263) 8% (80) 062Gender: Female 67% (758) 29% (328) 5% (52) 39Age: 18-29 54% (265) 35% (70) % (55) 490Age: 30-44 74% (386) 2% (2) 5% (25) 524Age: 45-54 75% (304) 9% (78) 6% (24) 406Age: 55-64 72% (250) 24% (82) 4% (4) 346Age: 65+ 62% (272) 34% (49) 4% (5) 436Generation Z: 18-21 46% (92) 4% (83) 3% (26) 20Millennial: Age 22-37 66% (375) 26% (50) 8% (43) 568Generation X: Age 38-53 76% (460) 9% (6) 5% (32) 608Boomers: Age 54-72 69% (495) 28% (202) 3% (22) 79PID: Dem (no lean) 67% (56) 26% (20) 7% (52) 769PID: Ind (no lean) 67% (394) 28% (67) 4% (25) 586PID: Rep (no lean) 67% (567) 26% (224) 7% (55) 846PID/Gender: DemMen 65% (237) 25% (9) 9% (34) 362PID/Gender: DemWomen 69% (279) 27% (09) 4% (8) 407PID/Gender: Ind Men 70% (98) 25% (7) 4% (2) 28PID/Gender: Ind Women 64% (96) 3% (96) 4% (3) 305PID/Gender: Rep Men 68% (284) 24% (00) 8% (35) 49PID/Gender: Rep Women 66% (283) 29% (24) 5% (2) 427Ideo: Liberal (1-3) 67% (495) 27% (96) 6% (44) 735Ideo: Moderate (4) 73% (34) 23% (0) 4% (8) 470Ideo: Conservative (5-7) 67% (495) 28% (20) 5% (35) 740Educ: College 65% (978) 28% (48) 8% (7) 53Educ: Bachelors degree 74% (33) 24% (05) 2% (9) 444Educ: Post-grad 69% (69) 28% (69) 3% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
243
Table HR9_4
Table HR9_4: Have you watched any of the following TV shows?Seinfeld
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (477) 27% (592) 6% (32) 220Income: Under 50k 64% (820) 29% (369) 7% (9) 280Income: 50k-100k 7% (440) 24% (49) 5% (30) 69Income: 100k+ 72% (27) 24% (74) 4% () 302Ethnicity: White 68% (73) 27% (46) 5% (89) 723Ethnicity: Hispanic 63% (22) 27% (95) 0% (33) 350Ethnicity: Afr. Am. 63% (73) 29% (79) 8% (23) 274Ethnicity: Other 64% (3) 25% (52) 0% (2) 204Relig: Protestant 68% (367) 28% (5) 4% (2) 539Relig: Roman Catholic 70% (265) 26% (97) 4% (5) 378Relig: Something Else 67% (48) 27% (59) 6% (4) 22Relig: Jewish 77% (45) 23% (4) — (0) 58Relig: Evangelical 65% (409) 27% (69) 8% (47) 626Relig: Non-Evang. Catholics 69% (386) 28% (54) 3% (9) 559Relig: All Christian 67% (795) 27% (324) 6% (67) 85Relig: All Non-Christian 67% (48) 27% (59) 6% (4) 22Community: Urban 63% (344) 3% (72) 6% (3) 546Community: Suburban 70% (702) 24% (237) 6% (58) 997Community: Rural 66% (432) 28% (83) 7% (44) 658Employ: Private Sector 72% (5) 24% (70) 4% (30) 70Employ: Government 59% (04) 3% (55) 0% (8) 77Employ: Self-Employed 68% (39) 27% (54) 5% (0) 203Employ: Homemaker 67% (84) 27% (34) 6% (8) 26Employ: Student 49% (52) 38% (40) 3% (4) 06Employ: Retired 67% (308) 29% (36) 4% (7) 460Employ: Unemployed 64% (4) 29% (52) 7% (3) 79Employ: Other 69% (65) 2% (50) 0% (24) 239Military HH: Yes 7% (266) 25% (96) 4% (4) 376Military HH: No 66% (2) 27% (496) 6% (8) 825RD/WT: Right Direction 66% (605) 28% (26) 6% (57) 922RD/WT: Wrong Track 68% (872) 26% (33) 6% (76) 279
Continued on next page
244
Morning ConsultTable HR9_4
Table HR9_4: Have you watched any of the following TV shows?Seinfeld
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (477) 27% (592) 6% (32) 220Trump Job Approve 66% (620) 28% (265) 6% (52) 937Trump Job Disapprove 69% (796) 26% (297) 5% (54) 47Trump Job Strongly Approve 62% (307) 33% (62) 5% (26) 494Trump Job Somewhat Approve 7% (33) 23% (04) 6% (27) 443Trump Job Somewhat Disapprove 69% (23) 25% (83) 7% (22) 336Trump Job Strongly Disapprove 70% (564) 26% (24) 4% (32) 8#1 Issue: Economy 7% (45) 23% (43) 6% (38) 632#1 Issue: Security 65% (99) 3% (96) 3% (0) 304#1 Issue: Health Care 69% (243) 24% (83) 8% (27) 354#1 Issue: Medicare / Social Security 67% (246) 26% (95) 7% (24) 366#1 Issue: Women’s Issues 60% (89) 34% (5) 6% (9) 49#1 Issue: Education 6% (99) 3% (49) 8% (3) 62#1 Issue: Energy 70% (76) 29% (3) % () 08#1 Issue: Other 59% (74) 34% (43) 7% (9) 272016 Vote: Hillary Clinton 7% (57) 24% (76) 4% (32) 7262016 Vote: Donald Trump 67% (495) 29% (25) 4% (30) 7402016 Vote: Someone else 66% (9) 29% (52) 5% (9) 792016 Vote: Didnt Vote 62% (34) 27% (48) % (6) 550Voted in 2014: Yes 70% (974) 26% (359) 5% (68) 40Voted in 2014: No 63% (504) 29% (233) 8% (64) 8002012 Vote: Barack Obama 7% (622) 25% (25) 4% (39) 8752012 Vote: Mitt Romney 68% (372) 27% (46) 5% (29) 5472012 Vote: Other 7% (67) 25% (24) 3% (3) 942012 Vote: Didn’t Vote 6% (45) 30% (206) 9% (62) 6824-Region: Northeast 69% (272) 25% (00) 5% (2) 3944-Region: Midwest 7% (327) 25% (6) 4% (9) 4624-Region: South 66% (548) 26% (28) 7% (58) 8254-Region: West 63% (330) 30% (56) 7% (34) 520Favorable of Trump 66% (6) 29% (265) 5% (47) 924Unfavorable of Trump 69% (793) 26% (30) 4% (50) 44
Continued on next page
National Tracking Poll #181011, October, 2018
245
Table HR9_4
Table HR9_4: Have you watched any of the following TV shows?Seinfeld
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (477) 27% (592) 6% (32) 220Very Favorable of Trump 63% (323) 32% (64) 6% (28) 55Somewhat Favorable of Trump 7% (289) 25% (02) 5% (9) 409Somewhat Unfavorable of Trump 72% (64) 22% (5) 6% (3) 228Very Unfavorable of Trump 69% (629) 27% (250) 4% (37) 96Frequent TVWatcher 70% (58) 25% (4) 5% (77) 646Frequent Movie Watchers 70% (693) 25% (243) 5% (53) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
246
Morning ConsultTable HR9_5
Table HR9_5: Have you watched any of the following TV shows?Charmed
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 39% (850) 53% (57) 9% (94) 220Gender: Male 34% (359) 56% (595) 0% (08) 062Gender: Female 43% (490) 49% (562) 8% (87) 39Age: 18-29 33% (62) 54% (264) 3% (64) 490Age: 30-44 52% (27) 42% (220) 6% (33) 524Age: 45-54 44% (79) 48% (94) 8% (33) 406Age: 55-64 34% (6) 58% (202) 8% (28) 346Age: 65+ 28% (23) 64% (277) 8% (37) 436Generation Z: 18-21 25% (50) 59% (8) 6% (33) 20Millennial: Age 22-37 44% (249) 47% (269) 9% (50) 568Generation X: Age 38-53 48% (293) 44% (270) 7% (45) 608Boomers: Age 54-72 33% (239) 59% (427) 7% (53) 79PID: Dem (no lean) 40% (308) 5% (393) 9% (68) 769PID: Ind (no lean) 37% (26) 56% (326) 7% (44) 586PID: Rep (no lean) 39% (326) 52% (437) 0% (83) 846PID/Gender: DemMen 35% (26) 53% (9) 2% (45) 362PID/Gender: DemWomen 45% (82) 50% (202) 6% (23) 407PID/Gender: Ind Men 33% (93) 62% (75) 5% (3) 28PID/Gender: Ind Women 40% (23) 50% (5) 0% (30) 305PID/Gender: Rep Men 34% (4) 55% (229) 2% (49) 49PID/Gender: Rep Women 43% (86) 49% (208) 8% (34) 427Ideo: Liberal (1-3) 39% (284) 53% (388) 8% (62) 735Ideo: Moderate (4) 44% (204) 5% (240) 6% (26) 470Ideo: Conservative (5-7) 32% (236) 60% (44) 8% (63) 740Educ: College 42% (636) 48% (72) 0% (56) 53Educ: Bachelors degree 30% (33) 64% (283) 6% (28) 444Educ: Post-grad 33% (8) 63% (53) 4% () 244
Continued on next page
National Tracking Poll #181011, October, 2018
247
Table HR9_5
Table HR9_5: Have you watched any of the following TV shows?Charmed
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 39% (850) 53% (57) 9% (94) 220Income: Under 50k 43% (548) 47% (607) 0% (25) 280Income: 50k-100k 37% (227) 56% (346) 8% (46) 69Income: 100k+ 25% (75) 68% (204) 8% (23) 302Ethnicity: White 37% (635) 55% (949) 8% (39) 723Ethnicity: Hispanic 38% (33) 50% (74) 2% (43) 350Ethnicity: Afr. Am. 52% (42) 38% (04) % (29) 274Ethnicity: Other 36% (73) 5% (04) 3% (27) 204Relig: Protestant 3% (64) 62% (332) 8% (43) 539Relig: Roman Catholic 32% (2) 59% (222) 9% (35) 378Relig: Something Else 53% (6) 42% (93) 5% (2) 22Relig: Jewish 36% (2) 55% (32) 9% (5) 58Relig: Evangelical 38% (240) 5% (38) % (67) 626Relig: Non-Evang. Catholics 30% (67) 62% (348) 8% (44) 559Relig: All Christian 34% (408) 56% (667) 9% () 85Relig: All Non-Christian 53% (6) 42% (93) 5% (2) 22Community: Urban 39% (25) 52% (285) 8% (46) 546Community: Suburban 36% (359) 56% (554) 8% (84) 997Community: Rural 42% (276) 48% (37) 0% (65) 658Employ: Private Sector 4% (293) 53% (374) 6% (43) 70Employ: Government 32% (57) 52% (93) 5% (27) 77Employ: Self-Employed 33% (67) 56% (4) % (22) 203Employ: Homemaker 45% (57) 49% (6) 6% (8) 26Employ: Student 29% (3) 60% (64) % (2) 06Employ: Retired 29% (34) 63% (292) 7% (34) 460Employ: Unemployed 47% (85) 42% (76) 0% (9) 79Employ: Other 53% (27) 35% (83) 2% (29) 239Military HH: Yes 39% (46) 54% (20) 8% (28) 376Military HH: No 39% (704) 52% (956) 9% (66) 825RD/WT: Right Direction 35% (327) 54% (495) % (00) 922RD/WT: Wrong Track 4% (522) 52% (662) 7% (94) 279
Continued on next page
248
Morning ConsultTable HR9_5
Table HR9_5: Have you watched any of the following TV shows?Charmed
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 39% (850) 53% (57) 9% (94) 220Trump Job Approve 37% (35) 54% (505) 9% (82) 937Trump Job Disapprove 40% (456) 53% (606) 7% (84) 47Trump Job Strongly Approve 36% (80) 55% (272) 8% (42) 494Trump Job Somewhat Approve 38% (7) 52% (232) 9% (4) 443Trump Job Somewhat Disapprove 40% (35) 50% (69) 0% (33) 336Trump Job Strongly Disapprove 40% (322) 54% (437) 6% (5) 8#1 Issue: Economy 4% (260) 53% (332) 6% (40) 632#1 Issue: Security 3% (96) 60% (83) 9% (26) 304#1 Issue: Health Care 40% (40) 50% (75) % (38) 354#1 Issue: Medicare / Social Security 38% (38) 5% (87) % (4) 366#1 Issue: Women’s Issues 43% (64) 50% (75) 7% (0) 49#1 Issue: Education 32% (52) 5% (83) 6% (27) 62#1 Issue: Energy 44% (47) 53% (57) 3% (3) 08#1 Issue: Other 42% (53) 5% (64) 7% (9) 272016 Vote: Hillary Clinton 40% (293) 52% (380) 7% (53) 7262016 Vote: Donald Trump 34% (249) 58% (428) 9% (63) 7402016 Vote: Someone else 42% (74) 54% (97) 4% (8) 792016 Vote: Didnt Vote 42% (233) 45% (247) 3% (7) 550Voted in 2014: Yes 37% (55) 56% (778) 8% (07) 40Voted in 2014: No 42% (334) 47% (379) % (87) 8002012 Vote: Barack Obama 40% (348) 54% (470) 7% (57) 8752012 Vote: Mitt Romney 34% (84) 59% (320) 8% (43) 5472012 Vote: Other 38% (36) 48% (45) 4% (3) 942012 Vote: Didn’t Vote 4% (282) 47% (39) 2% (8) 6824-Region: Northeast 36% (43) 57% (225) 6% (25) 3944-Region: Midwest 34% (57) 58% (269) 8% (37) 4624-Region: South 44% (362) 47% (390) 9% (73) 8254-Region: West 36% (88) 52% (273) % (59) 520Favorable of Trump 37% (339) 55% (506) 9% (79) 924Unfavorable of Trump 39% (45) 53% (62) 7% (82) 44
Continued on next page
National Tracking Poll #181011, October, 2018
249
Table HR9_5
Table HR9_5: Have you watched any of the following TV shows?Charmed
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 39% (850) 53% (57) 9% (94) 220Very Favorable of Trump 37% (90) 55% (282) 8% (43) 55Somewhat Favorable of Trump 36% (49) 55% (224) 9% (36) 409Somewhat Unfavorable of Trump 38% (88) 53% (2) 8% (9) 228Very Unfavorable of Trump 40% (363) 54% (49) 7% (63) 96Frequent TVWatcher 4% (673) 52% (853) 7% (20) 646Frequent Movie Watchers 48% (476) 44% (433) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
250
Morning ConsultTable HR9_6
Table HR9_6: Have you watched any of the following TV shows?Dr. Quinn Medicine Woman
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 42% (935) 49% (089) 8% (77) 220Gender: Male 29% (30) 60% (638) % (4) 062Gender: Female 55% (625) 40% (45) 5% (62) 39Age: 18-29 5% (75) 70% (344) 4% (7) 490Age: 30-44 46% (24) 48% (249) 6% (33) 524Age: 45-54 45% (82) 46% (86) 9% (38) 406Age: 55-64 49% (70) 45% (57) 5% (9) 346Age: 65+ 6% (268) 35% (53) 4% (6) 436Generation Z: 18-21 8% (6) 77% (55) 5% (30) 20Millennial: Age 22-37 33% (85) 57% (324) 0% (59) 568Generation X: Age 38-53 46% (280) 46% (280) 8% (48) 608Boomers: Age 54-72 55% (392) 4% (295) 4% (32) 79PID: Dem (no lean) 4% (36) 50% (388) 8% (64) 769PID: Ind (no lean) 38% (223) 56% (327) 6% (36) 586PID: Rep (no lean) 47% (396) 44% (374) 9% (77) 846PID/Gender: DemMen 27% (97) 59% (25) 4% (50) 362PID/Gender: DemWomen 54% (29) 43% (74) 4% (4) 407PID/Gender: Ind Men 24% (66) 7% (98) 6% (6) 28PID/Gender: Ind Women 52% (57) 42% (29) 6% (9) 305PID/Gender: Rep Men 35% (47) 54% (224) % (48) 49PID/Gender: Rep Women 58% (249) 35% (49) 7% (29) 427Ideo: Liberal (1-3) 38% (276) 54% (395) 9% (64) 735Ideo: Moderate (4) 44% (207) 49% (232) 6% (30) 470Ideo: Conservative (5-7) 50% (369) 45% (333) 5% (38) 740Educ: College 43% (65) 48% (79) 9% (43) 53Educ: Bachelors degree 40% (78) 55% (246) 4% (20) 444Educ: Post-grad 44% (06) 5% (24) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
251
Table HR9_6
Table HR9_6: Have you watched any of the following TV shows?Dr. Quinn Medicine Woman
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 42% (935) 49% (089) 8% (77) 220Income: Under 50k 43% (55) 48% (62) 9% (8) 280Income: 50k-100k 45% (280) 48% (298) 7% (4) 69Income: 100k+ 35% (05) 59% (80) 6% (8) 302Ethnicity: White 45% (78) 48% (835) 6% (07) 723Ethnicity: Hispanic 30% (06) 58% (204) % (40) 350Ethnicity: Afr. Am. 38% (03) 49% (35) 3% (36) 274Ethnicity: Other 25% (52) 58% (9) 7% (34) 204Relig: Protestant 59% (39) 36% (96) 4% (24) 539Relig: Roman Catholic 36% (35) 58% (28) 6% (25) 378Relig: Something Else 45% (98) 48% (06) 7% (7) 22Relig: Jewish 36% (2) 60% (35) 3% (2) 58Relig: Evangelical 54% (339) 38% (237) 8% (50) 626Relig: Non-Evang. Catholics 42% (234) 53% (297) 5% (29) 559Relig: All Christian 48% (573) 45% (533) 7% (79) 85Relig: All Non-Christian 45% (98) 48% (06) 7% (7) 22Community: Urban 40% (26) 5% (279) 9% (5) 546Community: Suburban 4% (40) 52% (58) 7% (69) 997Community: Rural 47% (30) 44% (292) 9% (56) 658Employ: Private Sector 38% (273) 55% (390) 7% (47) 70Employ: Government 34% (60) 56% (99) % (9) 77Employ: Self-Employed 43% (86) 45% (90) 3% (26) 203Employ: Homemaker 56% (7) 38% (47) 6% (8) 26Employ: Student 8% (9) 79% (84) 3% (4) 06Employ: Retired 56% (256) 4% (87) 4% (7) 460Employ: Unemployed 33% (59) 57% (02) 0% (8) 79Employ: Other 5% (2) 38% (90) 2% (28) 239Military HH: Yes 53% (200) 42% (58) 5% (8) 376Military HH: No 40% (736) 5% (93) 9% (59) 825RD/WT: Right Direction 44% (40) 48% (444) 7% (68) 922RD/WT: Wrong Track 4% (525) 50% (645) 8% (08) 279
Continued on next page
252
Morning ConsultTable HR9_6
Table HR9_6: Have you watched any of the following TV shows?Dr. Quinn Medicine Woman
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 42% (935) 49% (089) 8% (77) 220Trump Job Approve 47% (437) 47% (437) 7% (64) 937Trump Job Disapprove 4% (472) 52% (59) 7% (83) 47Trump Job Strongly Approve 50% (245) 43% (24) 7% (35) 494Trump Job Somewhat Approve 43% (92) 50% (223) 6% (28) 443Trump Job Somewhat Disapprove 4% (38) 53% (80) 6% (9) 336Trump Job Strongly Disapprove 4% (334) 5% (42) 8% (64) 8#1 Issue: Economy 40% (252) 52% (330) 8% (50) 632#1 Issue: Security 49% (50) 46% (40) 5% (4) 304#1 Issue: Health Care 42% (48) 48% (70) 0% (35) 354#1 Issue: Medicare / Social Security 57% (207) 36% (3) 8% (28) 366#1 Issue: Women’s Issues 40% (59) 5% (76) 9% (4) 49#1 Issue: Education 25% (40) 66% (06) 0% (6) 62#1 Issue: Energy 3% (33) 66% (7) 4% (4) 08#1 Issue: Other 36% (46) 52% (65) 2% (5) 272016 Vote: Hillary Clinton 43% (34) 49% (359) 7% (53) 7262016 Vote: Donald Trump 50% (368) 45% (33) 5% (4) 7402016 Vote: Someone else 42% (75) 53% (94) 6% (0) 792016 Vote: Didnt Vote 32% (77) 54% (300) 3% (73) 550Voted in 2014: Yes 48% (677) 46% (640) 6% (84) 40Voted in 2014: No 32% (259) 56% (449) 2% (93) 8002012 Vote: Barack Obama 46% (398) 49% (427) 6% (50) 8752012 Vote: Mitt Romney 52% (286) 42% (233) 5% (29) 5472012 Vote: Other 52% (49) 44% (42) 3% (3) 942012 Vote: Didn’t Vote 29% (200) 57% (387) 4% (95) 6824-Region: Northeast 36% (42) 56% (220) 8% (32) 3944-Region: Midwest 43% (98) 5% (234) 7% (30) 4624-Region: South 48% (396) 44% (359) 8% (69) 8254-Region: West 38% (200) 53% (275) 9% (45) 520Favorable of Trump 47% (434) 47% (432) 6% (59) 924Unfavorable of Trump 4% (464) 52% (600) 7% (80) 44
Continued on next page
National Tracking Poll #181011, October, 2018
253
Table HR9_6
Table HR9_6: Have you watched any of the following TV shows?Dr. Quinn Medicine Woman
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 42% (935) 49% (089) 8% (77) 220Very Favorable of Trump 49% (252) 44% (227) 7% (36) 55Somewhat Favorable of Trump 44% (8) 50% (205) 6% (23) 409Somewhat Unfavorable of Trump 42% (97) 49% () 9% (20) 228Very Unfavorable of Trump 40% (368) 53% (489) 7% (60) 96Frequent TVWatcher 44% (726) 49% (8) 7% (09) 646Frequent Movie Watchers 44% (435) 48% (479) 8% (76) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
254
Morning ConsultTable HR9_7
Table HR9_7: Have you watched any of the following TV shows?Frasier
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 63% (376) 3% (683) 6% (42) 220Gender: Male 60% (632) 32% (337) 9% (92) 062Gender: Female 65% (744) 30% (345) 4% (50) 39Age: 18-29 3% (52) 55% (27) 4% (67) 490Age: 30-44 64% (333) 3% (60) 6% (30) 524Age: 45-54 77% (3) 7% (70) 6% (24) 406Age: 55-64 79% (275) 8% (64) 2% (7) 346Age: 65+ 70% (306) 27% (8) 3% (3) 436Generation Z: 18-21 7% (34) 67% (35) 6% (32) 20Millennial: Age 22-37 5% (290) 40% (230) 8% (48) 568Generation X: Age 38-53 72% (437) 2% (29) 7% (4) 608Boomers: Age 54-72 77% (554) 2% (52) 2% (3) 79PID: Dem (no lean) 65% (497) 29% (22) 7% (5) 769PID: Ind (no lean) 6% (358) 34% (98) 5% (30) 586PID: Rep (no lean) 62% (52) 3% (263) 7% (6) 846PID/Gender: DemMen 60% (28) 29% (05) % (40) 362PID/Gender: DemWomen 69% (279) 29% (6) 3% () 407PID/Gender: Ind Men 6% (70) 34% (95) 6% (6) 28PID/Gender: Ind Women 62% (88) 34% (03) 4% (4) 305PID/Gender: Rep Men 58% (245) 33% (38) 9% (36) 49PID/Gender: Rep Women 65% (277) 29% (25) 6% (25) 427Ideo: Liberal (1-3) 63% (46) 30% (223) 7% (5) 735Ideo: Moderate (4) 67% (35) 28% (33) 5% (22) 470Ideo: Conservative (5-7) 63% (464) 33% (242) 5% (34) 740Educ: College 60% (95) 32% (478) 8% (2) 53Educ: Bachelors degree 67% (298) 30% (34) 3% (2) 444Educ: Post-grad 67% (64) 29% (7) 4% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
255
Table HR9_7
Table HR9_7: Have you watched any of the following TV shows?Frasier
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 63% (376) 3% (683) 6% (42) 220Income: Under 50k 60% (774) 32% (40) 7% (96) 280Income: 50k-100k 65% (400) 30% (84) 6% (35) 69Income: 100k+ 67% (202) 29% (88) 4% (2) 302Ethnicity: White 65% (7) 30% (58) 5% (88) 723Ethnicity: Hispanic 42% (48) 45% (56) 3% (46) 350Ethnicity: Afr. Am. 6% (67) 28% (78) % (30) 274Ethnicity: Other 45% (93) 43% (87) 2% (24) 204Relig: Protestant 72% (390) 25% (34) 3% (5) 539Relig: Roman Catholic 60% (228) 34% (28) 6% (22) 378Relig: Something Else 68% (50) 27% (60) 5% () 22Relig: Jewish 62% (36) 36% (2) 2% () 58Relig: Evangelical 64% (400) 28% (73) 8% (53) 626Relig: Non-Evang. Catholics 68% (380) 29% (6) 3% (9) 559Relig: All Christian 66% (780) 28% (334) 6% (7) 85Relig: All Non-Christian 68% (50) 27% (60) 5% () 22Community: Urban 58% (34) 36% (94) 7% (38) 546Community: Suburban 63% (627) 3% (30) 6% (60) 997Community: Rural 66% (435) 27% (79) 7% (45) 658Employ: Private Sector 67% (473) 30% (22) 3% (25) 70Employ: Government 53% (93) 35% (63) 2% (2) 77Employ: Self-Employed 63% (29) 3% (64) 5% (0) 203Employ: Homemaker 59% (74) 35% (44) 7% (8) 26Employ: Student 22% (23) 63% (67) 5% (6) 06Employ: Retired 72% (33) 25% (3) 4% (6) 460Employ: Unemployed 56% (0) 36% (64) 8% (4) 79Employ: Other 64% (52) 23% (56) 3% (3) 239Military HH: Yes 68% (256) 26% (99) 6% (2) 376Military HH: No 6% (2) 32% (583) 7% (2) 825RD/WT: Right Direction 6% (567) 3% (286) 7% (69) 922RD/WT: Wrong Track 63% (809) 3% (396) 6% (73) 279
Continued on next page
256
Morning ConsultTable HR9_7
Table HR9_7: Have you watched any of the following TV shows?Frasier
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 63% (376) 3% (683) 6% (42) 220Trump Job Approve 64% (596) 30% (285) 6% (57) 937Trump Job Disapprove 64% (730) 3% (355) 5% (62) 47Trump Job Strongly Approve 64% (36) 30% (50) 6% (28) 494Trump Job Somewhat Approve 63% (280) 30% (35) 6% (28) 443Trump Job Somewhat Disapprove 59% (200) 33% (0) 8% (26) 336Trump Job Strongly Disapprove 65% (530) 30% (245) 4% (35) 8#1 Issue: Economy 62% (392) 3% (99) 7% (4) 632#1 Issue: Security 66% (200) 3% (95) 3% (9) 304#1 Issue: Health Care 67% (236) 26% (93) 7% (25) 354#1 Issue: Medicare / Social Security 70% (257) 23% (85) 7% (24) 366#1 Issue: Women’s Issues 48% (7) 40% (59) 3% (9) 49#1 Issue: Education 52% (84) 39% (64) 9% (4) 62#1 Issue: Energy 55% (60) 4% (44) 4% (4) 08#1 Issue: Other 60% (76) 34% (44) 5% (7) 272016 Vote: Hillary Clinton 70% (509) 26% (87) 4% (30) 7262016 Vote: Donald Trump 65% (480) 30% (22) 5% (39) 7402016 Vote: Someone else 67% (2) 28% (5) 5% (8) 792016 Vote: Didnt Vote 48% (264) 4% (223) % (63) 550Voted in 2014: Yes 70% (986) 25% (345) 5% (69) 40Voted in 2014: No 49% (390) 42% (338) 9% (73) 8002012 Vote: Barack Obama 70% (66) 25% (26) 5% (43) 8752012 Vote: Mitt Romney 70% (384) 25% (35) 5% (28) 5472012 Vote: Other 73% (69) 23% (22) 4% (3) 942012 Vote: Didn’t Vote 45% (305) 45% (30) 0% (67) 6824-Region: Northeast 62% (245) 3% (2) 7% (28) 3944-Region: Midwest 66% (304) 30% (4) 4% (8) 4624-Region: South 62% (50) 30% (245) 8% (69) 8254-Region: West 6% (37) 34% (76) 5% (27) 520Favorable of Trump 63% (582) 3% (287) 6% (56) 924Unfavorable of Trump 65% (742) 3% (349) 5% (53) 44
Continued on next page
National Tracking Poll #181011, October, 2018
257
Table HR9_7
Table HR9_7: Have you watched any of the following TV shows?Frasier
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 63% (376) 3% (683) 6% (42) 220Very Favorable of Trump 63% (325) 30% (55) 7% (35) 55Somewhat Favorable of Trump 63% (257) 32% (32) 5% (20) 409Somewhat Unfavorable of Trump 66% (50) 28% (65) 6% (3) 228Very Unfavorable of Trump 65% (592) 3% (284) 4% (40) 96Frequent TVWatcher 66% (087) 29% (476) 5% (83) 646Frequent Movie Watchers 66% (653) 28% (278) 6% (58) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
258
Morning ConsultTable HR9_8
Table HR9_8: Have you watched any of the following TV shows?Alf
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 56% (236) 36% (796) 8% (69) 220Gender: Male 53% (559) 37% (393) 0% (0) 062Gender: Female 59% (677) 35% (403) 5% (59) 39Age: 18-29 26% (25) 58% (284) 6% (80) 490Age: 30-44 74% (385) 22% (3) 5% (25) 524Age: 45-54 73% (295) 20% (83) 7% (28) 406Age: 55-64 63% (28) 33% (3) 4% (5) 346Age: 65+ 49% (23) 47% (204) 5% (20) 436Generation Z: 18-21 25% (5) 57% (5) 7% (35) 20Millennial: Age 22-37 44% (248) 45% (256) % (64) 568Generation X: Age 38-53 79% (482) 6% (95) 5% (30) 608Boomers: Age 54-72 58% (49) 38% (270) 4% (30) 79PID: Dem (no lean) 56% (428) 37% (283) 8% (59) 769PID: Ind (no lean) 57% (334) 37% (25) 6% (36) 586PID: Rep (no lean) 56% (474) 35% (299) 9% (74) 846PID/Gender: DemMen 49% (77) 38% (37) 3% (48) 362PID/Gender: DemWomen 62% (250) 36% (46) 3% (0) 407PID/Gender: Ind Men 55% (55) 39% (0) 5% (5) 28PID/Gender: Ind Women 59% (79) 34% (05) 7% (2) 305PID/Gender: Rep Men 54% (226) 35% (46) % (47) 49PID/Gender: Rep Women 58% (248) 36% (52) 6% (27) 427Ideo: Liberal (1-3) 5% (375) 40% (294) 9% (66) 735Ideo: Moderate (4) 60% (282) 35% (62) 5% (25) 470Ideo: Conservative (5-7) 59% (436) 35% (26) 6% (43) 740Educ: College 58% (879) 33% (493) 9% (4) 53Educ: Bachelors degree 52% (232) 43% (93) 4% (20) 444Educ: Post-grad 5% (25) 45% () 4% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
259
Table HR9_8
Table HR9_8: Have you watched any of the following TV shows?Alf
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 56% (236) 36% (796) 8% (69) 220Income: Under 50k 56% (72) 36% (456) 9% (2) 280Income: 50k-100k 60% (368) 34% (20) 7% (4) 69Income: 100k+ 5% (55) 43% (3) 5% (6) 302Ethnicity: White 58% (993) 37% (633) 6% (97) 723Ethnicity: Hispanic 55% (94) 32% (2) 3% (44) 350Ethnicity: Afr. Am. 54% (49) 3% (85) 5% (4) 274Ethnicity: Other 46% (94) 39% (79) 6% (32) 204Relig: Protestant 59% (37) 38% (202) 4% (20) 539Relig: Roman Catholic 55% (206) 37% (39) 8% (32) 378Relig: Something Else 64% (4) 32% (70) 5% (0) 22Relig: Jewish 42% (25) 54% (3) 4% (2) 58Relig: Evangelical 6% (385) 30% (89) 8% (52) 626Relig: Non-Evang. Catholics 54% (302) 40% (226) 6% (3) 559Relig: All Christian 58% (687) 35% (45) 7% (83) 85Relig: All Non-Christian 64% (4) 32% (70) 5% (0) 22Community: Urban 55% (30) 37% (204) 8% (42) 546Community: Suburban 55% (547) 38% (376) 7% (73) 997Community: Rural 59% (388) 33% (26) 8% (54) 658Employ: Private Sector 62% (443) 33% (23) 5% (37) 70Employ: Government 53% (93) 33% (58) 5% (26) 77Employ: Self-Employed 52% (06) 40% (80) 8% (7) 203Employ: Homemaker 70% (88) 24% (30) 6% (8) 26Employ: Student 23% (24) 63% (67) 4% (5) 06Employ: Retired 50% (232) 44% (202) 6% (27) 460Employ: Unemployed 53% (95) 42% (75) 5% (0) 79Employ: Other 65% (55) 23% (54) 3% (30) 239Military HH: Yes 60% (227) 34% (26) 6% (22) 376Military HH: No 55% (009) 37% (670) 8% (47) 825RD/WT: Right Direction 57% (525) 35% (326) 8% (7) 922RD/WT: Wrong Track 56% (7) 37% (470) 8% (98) 279
Continued on next page
260
Morning ConsultTable HR9_8
Table HR9_8: Have you watched any of the following TV shows?Alf
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 56% (236) 36% (796) 8% (69) 220Trump Job Approve 59% (55) 35% (329) 6% (57) 937Trump Job Disapprove 55% (627) 37% (428) 8% (9) 47Trump Job Strongly Approve 60% (295) 33% (62) 7% (37) 494Trump Job Somewhat Approve 58% (257) 38% (67) 5% (20) 443Trump Job Somewhat Disapprove 55% (85) 35% (8) 0% (33) 336Trump Job Strongly Disapprove 55% (442) 38% (30) 7% (58) 8#1 Issue: Economy 56% (353) 38% (237) 7% (42) 632#1 Issue: Security 6% (86) 34% (03) 5% (5) 304#1 Issue: Health Care 60% (23) 3% () 8% (29) 354#1 Issue: Medicare / Social Security 59% (27) 33% (20) 8% (28) 366#1 Issue: Women’s Issues 45% (67) 43% (65) 2% (7) 49#1 Issue: Education 46% (74) 42% (67) 3% (20) 62#1 Issue: Energy 56% (6) 40% (44) 3% (3) 08#1 Issue: Other 5% (64) 39% (50) 0% (3) 272016 Vote: Hillary Clinton 57% (40) 35% (256) 8% (59) 7262016 Vote: Donald Trump 59% (438) 35% (262) 5% (40) 7402016 Vote: Someone else 6% (09) 34% (6) 5% (9) 792016 Vote: Didnt Vote 5% (278) 39% (22) % (60) 550Voted in 2014: Yes 6% (853) 33% (463) 6% (84) 40Voted in 2014: No 48% (382) 42% (334) % (85) 8002012 Vote: Barack Obama 6% (534) 33% (288) 6% (53) 8752012 Vote: Mitt Romney 60% (330) 34% (86) 6% (3) 5472012 Vote: Other 69% (65) 28% (26) 3% (3) 942012 Vote: Didn’t Vote 45% (305) 43% (295) 2% (82) 6824-Region: Northeast 52% (206) 4% (60) 7% (28) 3944-Region: Midwest 56% (257) 38% (75) 7% (30) 4624-Region: South 59% (488) 33% (274) 8% (63) 8254-Region: West 55% (284) 36% (88) 9% (49) 520Favorable of Trump 60% (553) 34% (36) 6% (56) 924Unfavorable of Trump 54% (620) 39% (444) 7% (80) 44
Continued on next page
National Tracking Poll #181011, October, 2018
261
Table HR9_8
Table HR9_8: Have you watched any of the following TV shows?Alf
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 56% (236) 36% (796) 8% (69) 220Very Favorable of Trump 59% (304) 33% (68) 8% (42) 55Somewhat Favorable of Trump 6% (248) 36% (48) 3% (4) 409Somewhat Unfavorable of Trump 58% (33) 35% (79) 7% (6) 228Very Unfavorable of Trump 53% (488) 40% (365) 7% (64) 96Frequent TVWatcher 58% (953) 36% (589) 6% (04) 646Frequent Movie Watchers 60% (598) 33% (329) 6% (63) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
262
Morning ConsultTable HR9_9
Table HR9_9: Have you watched any of the following TV shows?Murphy Brown
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (005) 46% (0) 8% (84) 220Gender: Male 39% (49) 5% (538) 0% (05) 062Gender: Female 52% (587) 42% (473) 7% (79) 39Age: 18-29 3% (63) 7% (350) 6% (77) 490Age: 30-44 45% (233) 48% (252) 7% (38) 524Age: 45-54 60% (244) 33% (34) 7% (27) 406Age: 55-64 6% (2) 35% (20) 4% (5) 346Age: 65+ 58% (254) 36% (56) 6% (26) 436Generation Z: 18-21 % (2) 70% (40) 20% (40) 20Millennial: Age 22-37 27% (5) 63% (359) 0% (59) 568Generation X: Age 38-53 56% (340) 37% (226) 7% (42) 608Boomers: Age 54-72 62% (445) 33% (240) 5% (33) 79PID: Dem (no lean) 53% (406) 40% (30) 7% (53) 769PID: Ind (no lean) 42% (245) 5% (300) 7% (4) 586PID: Rep (no lean) 42% (355) 47% (40) % (9) 846PID/Gender: DemMen 45% (65) 43% (57) % (4) 362PID/Gender: DemWomen 59% (242) 38% (53) 3% (2) 407PID/Gender: Ind Men 36% (0) 58% (63) 6% (7) 28PID/Gender: Ind Women 47% (43) 45% (37) 8% (24) 305PID/Gender: Rep Men 36% (53) 52% (28) % (48) 49PID/Gender: Rep Women 47% (202) 43% (83) 0% (43) 427Ideo: Liberal (1-3) 49% (360) 42% (30) 9% (65) 735Ideo: Moderate (4) 49% (232) 45% (22) 6% (26) 470Ideo: Conservative (5-7) 43% (32) 50% (369) 7% (49) 740Educ: College 44% (664) 46% (694) 0% (55) 53Educ: Bachelors degree 48% (24) 48% (24) 4% (6) 444Educ: Post-grad 52% (27) 42% (03) 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
263
Table HR9_9
Table HR9_9: Have you watched any of the following TV shows?Murphy Brown
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (005) 46% (0) 8% (84) 220Income: Under 50k 43% (547) 48% (60) 0% (24) 280Income: 50k-100k 5% (33) 42% (260) 7% (45) 69Income: 100k+ 48% (45) 47% (4) 5% (5) 302Ethnicity: White 47% (808) 46% (79) 7% (24) 723Ethnicity: Hispanic 3% (07) 56% (94) 4% (49) 350Ethnicity: Afr. Am. 50% (37) 4% (2) 9% (26) 274Ethnicity: Other 30% (60) 53% (09) 7% (35) 204Relig: Protestant 55% (298) 40% (26) 5% (25) 539Relig: Roman Catholic 44% (65) 47% (78) 9% (35) 378Relig: Something Else 48% (05) 44% (98) 8% (8) 22Relig: Jewish 58% (34) 38% (22) 3% (2) 58Relig: Evangelical 46% (29) 45% (284) 8% (52) 626Relig: Non-Evang. Catholics 49% (273) 44% (248) 7% (38) 559Relig: All Christian 48% (564) 45% (532) 8% (90) 85Relig: All Non-Christian 48% (05) 44% (98) 8% (8) 22Community: Urban 43% (236) 48% (264) 8% (46) 546Community: Suburban 46% (462) 46% (459) 8% (75) 997Community: Rural 47% (307) 44% (288) 0% (63) 658Employ: Private Sector 45% (320) 49% (348) 6% (43) 70Employ: Government 4% (72) 47% (83) 3% (22) 77Employ: Self-Employed 49% (00) 42% (85) 9% (8) 203Employ: Homemaker 50% (63) 40% (50) 0% (2) 26Employ: Student 2% (3) 75% (80) 3% (4) 06Employ: Retired 59% (27) 36% (64) 5% (25) 460Employ: Unemployed 32% (58) 59% (05) 9% (6) 79Employ: Other 45% (08) 40% (96) 5% (35) 239Military HH: Yes 55% (208) 40% (50) 5% (8) 376Military HH: No 44% (798) 47% (86) 9% (66) 825RD/WT: Right Direction 4% (375) 49% (456) 0% (9) 922RD/WT: Wrong Track 49% (630) 43% (555) 7% (93) 279
Continued on next page
264
Morning ConsultTable HR9_9
Table HR9_9: Have you watched any of the following TV shows?Murphy Brown
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (005) 46% (0) 8% (84) 220Trump Job Approve 43% (400) 49% (455) 9% (82) 937Trump Job Disapprove 50% (570) 44% (500) 7% (77) 47Trump Job Strongly Approve 42% (205) 49% (243) 9% (46) 494Trump Job Somewhat Approve 44% (95) 48% (23) 8% (36) 443Trump Job Somewhat Disapprove 45% (50) 47% (57) 9% (29) 336Trump Job Strongly Disapprove 52% (420) 42% (343) 6% (48) 8#1 Issue: Economy 42% (266) 5% (324) 7% (42) 632#1 Issue: Security 45% (36) 50% (5) 6% (7) 304#1 Issue: Health Care 49% (73) 40% (4) % (40) 354#1 Issue: Medicare / Social Security 58% (24) 33% (2) 9% (3) 366#1 Issue: Women’s Issues 46% (68) 45% (67) 9% (4) 49#1 Issue: Education 28% (45) 59% (95) 3% (2) 62#1 Issue: Energy 39% (42) 54% (59) 7% (7) 08#1 Issue: Other 49% (62) 42% (53) 0% (2) 272016 Vote: Hillary Clinton 58% (49) 36% (264) 6% (43) 7262016 Vote: Donald Trump 46% (340) 46% (343) 8% (57) 7402016 Vote: Someone else 43% (77) 50% (89) 7% (3) 792016 Vote: Didnt Vote 30% (64) 57% (34) 3% (72) 550Voted in 2014: Yes 54% (759) 39% (552) 6% (90) 40Voted in 2014: No 3% (247) 57% (459) 2% (95) 8002012 Vote: Barack Obama 59% (56) 36% (38) 5% (4) 8752012 Vote: Mitt Romney 49% (269) 43% (238) 7% (40) 5472012 Vote: Other 43% (4) 48% (45) 8% (8) 942012 Vote: Didn’t Vote 26% (78) 60% (409) 4% (95) 6824-Region: Northeast 46% (8) 46% (82) 8% (30) 3944-Region: Midwest 47% (29) 45% (208) 8% (35) 4624-Region: South 45% (372) 46% (377) 9% (76) 8254-Region: West 45% (233) 47% (243) 8% (44) 520Favorable of Trump 43% (395) 49% (45) 8% (78) 924Unfavorable of Trump 49% (564) 44% (508) 6% (73) 44
Continued on next page
National Tracking Poll #181011, October, 2018
265
Table HR9_9
Table HR9_9: Have you watched any of the following TV shows?Murphy Brown
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (005) 46% (0) 8% (84) 220Very Favorable of Trump 4% (22) 50% (255) 9% (48) 55Somewhat Favorable of Trump 45% (83) 48% (96) 7% (3) 409Somewhat Unfavorable of Trump 47% (06) 45% (03) 8% (9) 228Very Unfavorable of Trump 50% (458) 44% (405) 6% (54) 96Frequent TVWatcher 48% (793) 44% (732) 7% (22) 646Frequent Movie Watchers 46% (453) 45% (444) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
266
Morning ConsultTable HR9_10
Table HR9_10: Have you watched any of the following TV shows?Magnum P.I.
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 57% (259) 36% (797) 7% (46) 220Gender: Male 55% (585) 37% (395) 8% (82) 062Gender: Female 59% (673) 35% (40) 6% (64) 39Age: 18-29 9% (93) 68% (33) 3% (66) 490Age: 30-44 44% (233) 48% (249) 8% (42) 524Age: 45-54 77% (3) 9% (78) 4% (6) 406Age: 55-64 79% (274) 8% (63) 2% (9) 346Age: 65+ 80% (349) 7% (75) 3% (2) 436Generation Z: 18-21 3% (27) 70% (4) 6% (33) 20Millennial: Age 22-37 26% (46) 64% (365) 0% (57) 568Generation X: Age 38-53 7% (43) 23% (42) 6% (35) 608Boomers: Age 54-72 8% (580) 7% (24) 2% (5) 79PID: Dem (no lean) 58% (449) 35% (272) 6% (48) 769PID: Ind (no lean) 54% (39) 4% (237) 5% (29) 586PID: Rep (no lean) 58% (490) 34% (288) 8% (69) 846PID/Gender: DemMen 54% (94) 37% (35) 9% (33) 362PID/Gender: DemWomen 63% (255) 33% (36) 4% (5) 407PID/Gender: Ind Men 53% (48) 43% (20) 5% (3) 28PID/Gender: Ind Women 56% (72) 38% (7) 5% (6) 305PID/Gender: Rep Men 58% (244) 33% (40) 9% (36) 49PID/Gender: Rep Women 58% (246) 35% (48) 8% (33) 427Ideo: Liberal (1-3) 50% (370) 43% (38) 6% (47) 735Ideo: Moderate (4) 62% (293) 32% (52) 5% (24) 470Ideo: Conservative (5-7) 65% (480) 3% (227) 5% (33) 740Educ: College 56% (843) 36% (547) 8% (23) 53Educ: Bachelors degree 60% (266) 37% (63) 3% (5) 444Educ: Post-grad 62% (50) 35% (86) 3% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
267
Table HR9_10
Table HR9_10: Have you watched any of the following TV shows?Magnum P.I.
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 57% (259) 36% (797) 7% (46) 220Income: Under 50k 54% (696) 38% (489) 7% (95) 280Income: 50k-100k 60% (374) 34% (209) 6% (37) 69Income: 100k+ 63% (89) 33% (99) 5% (4) 302Ethnicity: White 59% (08) 35% (6) 5% (94) 723Ethnicity: Hispanic 42% (47) 46% (60) 2% (43) 350Ethnicity: Afr. Am. 59% (63) 33% (90) 8% (2) 274Ethnicity: Other 38% (78) 47% (96) 5% (30) 204Relig: Protestant 74% (397) 24% (28) 3% (4) 539Relig: Roman Catholic 57% (27) 37% (40) 6% (2) 378Relig: Something Else 58% (27) 38% (83) 5% () 22Relig: Jewish 60% (35) 37% (22) 3% (2) 58Relig: Evangelical 66% (44) 28% (73) 6% (39) 626Relig: Non-Evang. Catholics 63% (353) 33% (82) 4% (25) 559Relig: All Christian 65% (766) 30% (355) 5% (64) 85Relig: All Non-Christian 58% (27) 38% (83) 5% () 22Community: Urban 55% (300) 38% (206) 7% (4) 546Community: Suburban 57% (567) 37% (372) 6% (58) 997Community: Rural 59% (392) 33% (29) 7% (47) 658Employ: Private Sector 57% (407) 38% (272) 4% (3) 70Employ: Government 49% (87) 40% (7) % (20) 77Employ: Self-Employed 62% (26) 32% (64) 6% (3) 203Employ: Homemaker 46% (57) 46% (57) 9% () 26Employ: Student 4% (5) 73% (78) 2% (3) 06Employ: Retired 77% (356) 9% (89) 3% (5) 460Employ: Unemployed 44% (79) 49% (87) 7% (3) 79Employ: Other 55% (32) 32% (77) 2% (30) 239Military HH: Yes 74% (277) 22% (84) 4% (4) 376Military HH: No 54% (98) 39% (72) 7% (32) 825RD/WT: Right Direction 6% (559) 33% (300) 7% (63) 922RD/WT: Wrong Track 55% (700) 39% (497) 6% (82) 279
Continued on next page
268
Morning ConsultTable HR9_10
Table HR9_10: Have you watched any of the following TV shows?Magnum P.I.
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 57% (259) 36% (797) 7% (46) 220Trump Job Approve 63% (595) 3% (289) 6% (54) 937Trump Job Disapprove 55% (626) 40% (454) 6% (67) 47Trump Job Strongly Approve 67% (330) 27% (33) 6% (3) 494Trump Job Somewhat Approve 60% (265) 35% (56) 5% (22) 443Trump Job Somewhat Disapprove 5% (7) 43% (44) 6% (2) 336Trump Job Strongly Disapprove 56% (456) 38% (30) 6% (45) 8#1 Issue: Economy 57% (359) 38% (239) 5% (34) 632#1 Issue: Security 68% (208) 29% (87) 3% (9) 304#1 Issue: Health Care 56% (99) 36% (28) 7% (26) 354#1 Issue: Medicare / Social Security 74% (270) 20% (74) 6% (2) 366#1 Issue: Women’s Issues 38% (57) 5% (76) % (6) 49#1 Issue: Education 32% (52) 57% (92) % (8) 62#1 Issue: Energy 46% (49) 48% (52) 6% (7) 08#1 Issue: Other 5% (65) 38% (49) % (3) 272016 Vote: Hillary Clinton 6% (440) 34% (250) 5% (36) 7262016 Vote: Donald Trump 68% (502) 28% (206) 4% (32) 7402016 Vote: Someone else 56% (00) 39% (70) 6% (0) 792016 Vote: Didnt Vote 39% (25) 49% (267) 2% (68) 550Voted in 2014: Yes 66% (98) 29% (408) 5% (75) 40Voted in 2014: No 43% (34) 49% (389) 9% (7) 8002012 Vote: Barack Obama 63% (553) 32% (28) 5% (4) 8752012 Vote: Mitt Romney 69% (376) 26% (45) 5% (26) 5472012 Vote: Other 72% (68) 26% (24) 2% (2) 942012 Vote: Didn’t Vote 38% (259) 5% (346) % (76) 6824-Region: Northeast 54% (2) 4% (6) 6% (22) 3944-Region: Midwest 56% (258) 40% (83) 5% (2) 4624-Region: South 6% (502) 32% (267) 7% (56) 8254-Region: West 55% (288) 36% (87) 9% (46) 520Favorable of Trump 64% (590) 3% (290) 5% (44) 924Unfavorable of Trump 55% (624) 40% (457) 6% (64) 44
Continued on next page
National Tracking Poll #181011, October, 2018
269
Table HR9_10
Table HR9_10: Have you watched any of the following TV shows?Magnum P.I.
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 57% (259) 36% (797) 7% (46) 220Very Favorable of Trump 64% (33) 30% (53) 6% (30) 55Somewhat Favorable of Trump 63% (259) 33% (37) 3% (4) 409Somewhat Unfavorable of Trump 54% (24) 37% (85) 8% (9) 228Very Unfavorable of Trump 55% (500) 4% (372) 5% (45) 96Frequent TVWatcher 58% (958) 36% (593) 6% (95) 646Frequent Movie Watchers 59% (583) 35% (347) 6% (60) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
270
Morning ConsultTable HR9_11
Table HR9_11: Have you watched any of the following TV shows?Reba
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 5% (7) 42% (93) 7% (53) 220Gender: Male 40% (42) 5% (542) 9% (00) 062Gender: Female 6% (696) 34% (390) 5% (53) 39Age: 18-29 42% (205) 45% (222) 3% (62) 490Age: 30-44 57% (296) 39% (205) 4% (23) 524Age: 45-54 5% (207) 42% (69) 7% (29) 406Age: 55-64 55% (9) 40% (38) 5% (7) 346Age: 65+ 50% (27) 45% (97) 5% (22) 436Generation Z: 18-21 32% (65) 5% (02) 7% (34) 20Millennial: Age 22-37 52% (295) 4% (232) 7% (4) 568Generation X: Age 38-53 53% (320) 4% (250) 6% (38) 608Boomers: Age 54-72 55% (396) 4% (294) 4% (29) 79PID: Dem (no lean) 5% (390) 42% (39) 8% (59) 769PID: Ind (no lean) 49% (284) 46% (27) 5% (30) 586PID: Rep (no lean) 52% (442) 40% (34) 7% (63) 846PID/Gender: DemMen 4% (47) 47% (69) 3% (46) 362PID/Gender: DemWomen 60% (243) 37% (50) 3% (3) 407PID/Gender: Ind Men 37% (04) 59% (65) 4% (2) 28PID/Gender: Ind Women 59% (8) 35% (06) 6% (8) 305PID/Gender: Rep Men 40% (70) 49% (207) 0% (42) 49PID/Gender: Rep Women 64% (273) 3% (34) 5% (2) 427Ideo: Liberal (1-3) 47% (344) 43% (39) 0% (73) 735Ideo: Moderate (4) 50% (233) 45% (23) 5% (24) 470Ideo: Conservative (5-7) 5% (38) 45% (330) 4% (30) 740Educ: College 56% (843) 36% (552) 8% (9) 53Educ: Bachelors degree 42% (85) 54% (238) 5% (2) 444Educ: Post-grad 37% (89) 58% (4) 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
271
Table HR9_11
Table HR9_11: Have you watched any of the following TV shows?Reba
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 5% (7) 42% (93) 7% (53) 220Income: Under 50k 55% (700) 38% (490) 7% (90) 280Income: 50k-100k 50% (307) 44% (27) 7% (4) 69Income: 100k+ 36% (0) 57% (7) 7% (2) 302Ethnicity: White 53% (96) 4% (74) 5% (92) 723Ethnicity: Hispanic 38% (35) 49% (7) 3% (44) 350Ethnicity: Afr. Am. 48% (32) 4% () % (3) 274Ethnicity: Other 34% (69) 52% (06) 4% (29) 204Relig: Protestant 53% (287) 42% (224) 5% (28) 539Relig: Roman Catholic 45% (70) 49% (86) 6% (2) 378Relig: Something Else 59% (3) 35% (78) 5% (2) 22Relig: Jewish 30% (8) 64% (37) 6% (3) 58Relig: Evangelical 59% (37) 33% (206) 8% (49) 626Relig: Non-Evang. Catholics 46% (256) 50% (277) 5% (27) 559Relig: All Christian 53% (627) 4% (483) 6% (76) 85Relig: All Non-Christian 59% (3) 35% (78) 5% (2) 22Community: Urban 50% (274) 42% (228) 8% (44) 546Community: Suburban 46% (455) 48% (477) 7% (65) 997Community: Rural 59% (388) 34% (226) 7% (44) 658Employ: Private Sector 49% (350) 46% (327) 5% (33) 70Employ: Government 42% (74) 43% (76) 5% (27) 77Employ: Self-Employed 49% (99) 43% (87) 8% (6) 203Employ: Homemaker 67% (85) 28% (36) 4% (6) 26Employ: Student 34% (36) 5% (54) 5% (6) 06Employ: Retired 5% (236) 45% (206) 4% (9) 460Employ: Unemployed 53% (95) 4% (73) 7% (2) 79Employ: Other 60% (42) 3% (73) 0% (24) 239Military HH: Yes 49% (83) 47% (75) 5% (8) 376Military HH: No 5% (933) 4% (757) 7% (35) 825RD/WT: Right Direction 54% (495) 40% (367) 7% (60) 922RD/WT: Wrong Track 49% (622) 44% (564) 7% (93) 279
Continued on next page
272
Morning ConsultTable HR9_11
Table HR9_11: Have you watched any of the following TV shows?Reba
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 5% (7) 42% (93) 7% (53) 220Trump Job Approve 55% (59) 39% (368) 5% (5) 937Trump Job Disapprove 47% (539) 46% (523) 7% (84) 47Trump Job Strongly Approve 56% (274) 38% (89) 6% (30) 494Trump Job Somewhat Approve 55% (244) 40% (78) 5% (2) 443Trump Job Somewhat Disapprove 48% (60) 42% (42) 0% (34) 336Trump Job Strongly Disapprove 47% (379) 47% (38) 6% (50) 8#1 Issue: Economy 52% (330) 4% (26) 7% (4) 632#1 Issue: Security 49% (50) 46% (39) 5% (6) 304#1 Issue: Health Care 57% (203) 36% (27) 7% (24) 354#1 Issue: Medicare / Social Security 55% (200) 39% (44) 6% (2) 366#1 Issue: Women’s Issues 44% (66) 47% (7) 8% (2) 49#1 Issue: Education 40% (64) 47% (76) 3% (2) 62#1 Issue: Energy 39% (42) 55% (59) 6% (6) 08#1 Issue: Other 48% (6) 43% (55) 9% () 272016 Vote: Hillary Clinton 48% (352) 45% (325) 7% (49) 7262016 Vote: Donald Trump 53% (389) 42% (3) 5% (40) 7402016 Vote: Someone else 44% (80) 50% (90) 5% (9) 792016 Vote: Didnt Vote 54% (295) 36% (200) 0% (55) 550Voted in 2014: Yes 48% (679) 45% (632) 6% (90) 40Voted in 2014: No 55% (438) 37% (299) 8% (63) 8002012 Vote: Barack Obama 49% (43) 44% (389) 6% (55) 8752012 Vote: Mitt Romney 50% (273) 44% (243) 6% (32) 5472012 Vote: Other 5% (48) 42% (40) 6% (6) 942012 Vote: Didn’t Vote 53% (364) 38% (258) 9% (60) 6824-Region: Northeast 43% (69) 49% (94) 8% (3) 3944-Region: Midwest 52% (243) 42% (94) 6% (26) 4624-Region: South 56% (46) 38% (32) 6% (5) 8254-Region: West 47% (245) 45% (232) 8% (44) 520Favorable of Trump 55% (508) 40% (365) 5% (5) 924Unfavorable of Trump 48% (545) 45% (520) 7% (79) 44
Continued on next page
National Tracking Poll #181011, October, 2018
273
Table HR9_11
Table HR9_11: Have you watched any of the following TV shows?Reba
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 5% (7) 42% (93) 7% (53) 220Very Favorable of Trump 54% (278) 39% (203) 6% (33) 55Somewhat Favorable of Trump 56% (230) 40% (62) 4% (7) 409Somewhat Unfavorable of Trump 50% (5) 43% (97) 7% (6) 228Very Unfavorable of Trump 47% (430) 46% (422) 7% (63) 96Frequent TVWatcher 53% (880) 4% (673) 6% (92) 646Frequent Movie Watchers 58% (573) 36% (357) 6% (59) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
274
Morning ConsultTable HR9_12
Table HR9_12: Have you watched any of the following TV shows?The Nanny
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 55% (22) 38% (833) 7% (56) 220Gender: Male 43% (457) 47% (497) 0% (07) 062Gender: Female 66% (754) 29% (335) 4% (49) 39Age: 18-29 43% (22) 43% (208) 4% (70) 490Age: 30-44 59% (308) 36% (86) 6% (30) 524Age: 45-54 60% (244) 35% (40) 5% (22) 406Age: 55-64 60% (209) 35% (20) 5% (7) 346Age: 65+ 55% (240) 4% (79) 4% (7) 436Generation Z: 18-21 39% (78) 45% (90) 7% (33) 20Millennial: Age 22-37 54% (309) 36% (205) 0% (54) 568Generation X: Age 38-53 57% (349) 37% (226) 5% (33) 608Boomers: Age 54-72 58% (420) 37% (269) 4% (30) 79PID: Dem (no lean) 58% (445) 35% (269) 7% (55) 769PID: Ind (no lean) 54% (39) 40% (234) 6% (33) 586PID: Rep (no lean) 53% (448) 39% (330) 8% (68) 846PID/Gender: DemMen 45% (64) 43% (56) % (42) 362PID/Gender: DemWomen 69% (280) 28% (2) 3% (4) 407PID/Gender: Ind Men 44% (23) 50% (42) 6% (7) 28PID/Gender: Ind Women 64% (96) 30% (92) 5% (6) 305PID/Gender: Rep Men 4% (70) 48% (200) 2% (49) 49PID/Gender: Rep Women 65% (277) 3% (3) 4% (9) 427Ideo: Liberal (1-3) 52% (383) 39% (288) 9% (64) 735Ideo: Moderate (4) 59% (279) 36% (67) 5% (24) 470Ideo: Conservative (5-7) 55% (404) 4% (30) 5% (35) 740Educ: College 56% (854) 35% (533) 8% (26) 53Educ: Bachelors degree 54% (238) 42% (88) 4% (7) 444Educ: Post-grad 49% (20) 46% () 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
275
Table HR9_12
Table HR9_12: Have you watched any of the following TV shows?The Nanny
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 55% (22) 38% (833) 7% (56) 220Income: Under 50k 55% (70) 37% (47) 8% (99) 280Income: 50k-100k 57% (355) 37% (227) 6% (37) 69Income: 100k+ 49% (47) 45% (35) 7% (2) 302Ethnicity: White 56% (962) 38% (657) 6% (03) 723Ethnicity: Hispanic 42% (46) 44% (54) 4% (50) 350Ethnicity: Afr. Am. 55% (5) 35% (96) 0% (27) 274Ethnicity: Other 48% (98) 39% (80) 3% (26) 204Relig: Protestant 56% (303) 40% (24) 4% (22) 539Relig: Roman Catholic 52% (95) 43% (6) 6% (22) 378Relig: Something Else 63% (40) 3% (68) 6% (3) 22Relig: Jewish 72% (42) 25% (5) 3% (2) 58Relig: Evangelical 57% (358) 36% (224) 7% (44) 626Relig: Non-Evang. Catholics 52% (29) 44% (245) 4% (23) 559Relig: All Christian 55% (649) 40% (469) 6% (67) 85Relig: All Non-Christian 63% (40) 3% (68) 6% (3) 22Community: Urban 5% (28) 39% (22) 0% (53) 546Community: Suburban 57% (564) 38% (382) 5% (50) 997Community: Rural 56% (366) 36% (239) 8% (53) 658Employ: Private Sector 54% (385) 4% (289) 5% (35) 70Employ: Government 45% (79) 39% (70) 6% (28) 77Employ: Self-Employed 57% (5) 37% (76) 6% (2) 203Employ: Homemaker 69% (87) 25% (32) 6% (7) 26Employ: Student 39% (42) 50% (53) % (2) 06Employ: Retired 59% (270) 38% (75) 3% (6) 460Employ: Unemployed 53% (95) 40% (7) 7% (3) 79Employ: Other 58% (38) 28% (68) 4% (33) 239Military HH: Yes 55% (208) 39% (47) 6% (2) 376Military HH: No 55% (004) 38% (686) 7% (35) 825RD/WT: Right Direction 53% (485) 40% (367) 8% (7) 922RD/WT: Wrong Track 57% (727) 36% (466) 7% (85) 279
Continued on next page
276
Morning ConsultTable HR9_12
Table HR9_12: Have you watched any of the following TV shows?The Nanny
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 55% (22) 38% (833) 7% (56) 220Trump Job Approve 54% (505) 40% (374) 6% (59) 937Trump Job Disapprove 57% (649) 37% (427) 6% (70) 47Trump Job Strongly Approve 54% (266) 4% (20) 5% (26) 494Trump Job Somewhat Approve 54% (239) 39% (73) 7% (32) 443Trump Job Somewhat Disapprove 57% (93) 34% (3) 9% (30) 336Trump Job Strongly Disapprove 56% (457) 39% (33) 5% (4) 8#1 Issue: Economy 54% (339) 4% (258) 6% (36) 632#1 Issue: Security 56% (70) 39% (8) 6% (7) 304#1 Issue: Health Care 57% (203) 35% (23) 8% (28) 354#1 Issue: Medicare / Social Security 59% (24) 34% (26) 7% (26) 366#1 Issue: Women’s Issues 56% (83) 37% (55) 7% () 49#1 Issue: Education 52% (84) 36% (58) 2% (9) 62#1 Issue: Energy 48% (52) 44% (47) 8% (8) 08#1 Issue: Other 53% (67) 37% (47) 0% (2) 272016 Vote: Hillary Clinton 58% (423) 34% (250) 7% (53) 7262016 Vote: Donald Trump 56% (4) 39% (29) 5% (38) 7402016 Vote: Someone else 49% (88) 46% (82) 5% (9) 792016 Vote: Didnt Vote 52% (288) 38% (208) 0% (54) 550Voted in 2014: Yes 56% (778) 38% (535) 6% (87) 40Voted in 2014: No 54% (433) 37% (298) 9% (69) 8002012 Vote: Barack Obama 58% (506) 37% (320) 6% (49) 8752012 Vote: Mitt Romney 55% (300) 39% (26) 6% (32) 5472012 Vote: Other 5% (48) 4% (38) 8% (8) 942012 Vote: Didn’t Vote 52% (356) 38% (257) 0% (68) 6824-Region: Northeast 54% (2) 39% (53) 8% (30) 3944-Region: Midwest 55% (254) 40% (85) 5% (23) 4624-Region: South 59% (487) 34% (278) 7% (60) 8254-Region: West 50% (260) 42% (26) 8% (44) 520Favorable of Trump 54% (499) 40% (372) 6% (53) 924Unfavorable of Trump 57% (650) 37% (428) 6% (66) 44
Continued on next page
National Tracking Poll #181011, October, 2018
277
Table HR9_12
Table HR9_12: Have you watched any of the following TV shows?The Nanny
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 55% (22) 38% (833) 7% (56) 220Very Favorable of Trump 54% (276) 4% (2) 5% (28) 55Somewhat Favorable of Trump 54% (223) 39% (6) 6% (25) 409Somewhat Unfavorable of Trump 57% (30) 36% (8) 8% (7) 228Very Unfavorable of Trump 57% (52) 38% (347) 5% (48) 96Frequent TVWatcher 58% (953) 37% (60) 6% (92) 646Frequent Movie Watchers 59% (582) 35% (344) 6% (64) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
278
Morning ConsultTable HR9_13
Table HR9_13: Have you watched any of the following TV shows?The Jeffersons
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (465) 28% (608) 6% (27) 220Gender: Male 62% (658) 30% (36) 8% (88) 062Gender: Female 7% (808) 26% (292) 3% (39) 39Age: 18-29 36% (75) 50% (247) 4% (68) 490Age: 30-44 6% (32) 33% (72) 6% (30) 524Age: 45-54 84% (342) 2% (50) 3% (4) 406Age: 55-64 83% (288) 5% (50) 2% (8) 346Age: 65+ 78% (340) 20% (89) 2% (7) 436Generation Z: 18-21 25% (5) 56% (3) 8% (37) 20Millennial: Age 22-37 47% (269) 43% (247) 9% (53) 568Generation X: Age 38-53 79% (479) 7% (06) 4% (23) 608Boomers: Age 54-72 84% (600) 5% (09) % (9) 79PID: Dem (no lean) 70% (536) 25% (94) 5% (39) 769PID: Ind (no lean) 66% (384) 30% (75) 5% (27) 586PID: Rep (no lean) 64% (545) 28% (239) 7% (62) 846PID/Gender: DemMen 63% (228) 29% (05) 8% (30) 362PID/Gender: DemWomen 76% (308) 22% (90) 2% (9) 407PID/Gender: Ind Men 63% (77) 32% (90) 5% (5) 28PID/Gender: Ind Women 68% (208) 28% (85) 4% (2) 305PID/Gender: Rep Men 6% (254) 29% (22) 0% (43) 49PID/Gender: Rep Women 68% (29) 27% (7) 4% (9) 427Ideo: Liberal (1-3) 63% (460) 32% (232) 6% (42) 735Ideo: Moderate (4) 72% (339) 23% (0) 4% (20) 470Ideo: Conservative (5-7) 68% (506) 27% (203) 4% (30) 740Educ: College 67% (02) 26% (39) 7% (0) 53Educ: Bachelors degree 66% (293) 32% (4) 2% (0) 444Educ: Post-grad 66% (60) 3% (77) 3% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
279
Table HR9_13
Table HR9_13: Have you watched any of the following TV shows?The Jeffersons
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (465) 28% (608) 6% (27) 220Income: Under 50k 66% (844) 27% (35) 7% (86) 280Income: 50k-100k 67% (44) 28% (74) 5% (3) 69Income: 100k+ 69% (208) 28% (84) 3% (0) 302Ethnicity: White 67% (56) 28% (484) 5% (82) 723Ethnicity: Hispanic 5% (80) 35% (22) 4% (48) 350Ethnicity: Afr. Am. 79% (27) 4% (39) 7% (9) 274Ethnicity: Other 46% (93) 42% (85) 3% (26) 204Relig: Protestant 74% (399) 24% (3) 2% (9) 539Relig: Roman Catholic 66% (249) 28% (06) 6% (23) 378Relig: Something Else 7% (56) 25% (56) 4% (9) 22Relig: Jewish 68% (40) 32% (8) — (0) 58Relig: Evangelical 72% (453) 23% (43) 5% (30) 626Relig: Non-Evang. Catholics 69% (387) 27% (52) 4% (20) 559Relig: All Christian 7% (840) 25% (295) 4% (50) 85Relig: All Non-Christian 7% (56) 25% (56) 4% (9) 22Community: Urban 66% (360) 27% (49) 7% (38) 546Community: Suburban 66% (660) 29% (286) 5% (50) 997Community: Rural 68% (445) 26% (73) 6% (40) 658Employ: Private Sector 65% (46) 30% (23) 5% (36) 70Employ: Government 59% (05) 29% (5) 2% (22) 77Employ: Self-Employed 7% (43) 24% (49) 5% (0) 203Employ: Homemaker 68% (86) 24% (3) 7% (9) 26Employ: Student 29% (3) 62% (66) 0% (0) 06Employ: Retired 79% (366) 8% (84) 2% () 460Employ: Unemployed 56% (0) 37% (67) 6% () 79Employ: Other 72% (73) 20% (47) 8% (9) 239Military HH: Yes 75% (282) 20% (75) 5% (8) 376Military HH: No 65% (84) 29% (533) 6% (09) 825RD/WT: Right Direction 66% (6) 27% (249) 7% (63) 922RD/WT: Wrong Track 67% (855) 28% (359) 5% (65) 279
Continued on next page
280
Morning ConsultTable HR9_13
Table HR9_13: Have you watched any of the following TV shows?The Jeffersons
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (465) 28% (608) 6% (27) 220Trump Job Approve 68% (635) 27% (257) 5% (46) 937Trump Job Disapprove 67% (768) 28% (320) 5% (58) 47Trump Job Strongly Approve 69% (343) 26% (29) 4% (22) 494Trump Job Somewhat Approve 66% (292) 29% (28) 5% (24) 443Trump Job Somewhat Disapprove 6% (206) 3% (04) 8% (26) 336Trump Job Strongly Disapprove 69% (562) 27% (26) 4% (32) 8#1 Issue: Economy 68% (427) 29% (84) 3% (22) 632#1 Issue: Security 69% (2) 29% (89) 2% (5) 304#1 Issue: Health Care 7% (252) 23% (8) 6% (20) 354#1 Issue: Medicare / Social Security 79% (289) 5% (57) 6% (20) 366#1 Issue: Women’s Issues 53% (79) 34% (5) 3% (9) 49#1 Issue: Education 5% (83) 38% (62) % (7) 62#1 Issue: Energy 4% (45) 48% (52) 0% () 08#1 Issue: Other 64% (8) 26% (32) % (3) 272016 Vote: Hillary Clinton 72% (520) 24% (72) 5% (34) 7262016 Vote: Donald Trump 70% (56) 26% (93) 4% (30) 7402016 Vote: Someone else 62% () 34% (60) 5% (8) 792016 Vote: Didnt Vote 58% (37) 33% (8) 9% (52) 550Voted in 2014: Yes 72% (008) 24% (336) 4% (57) 40Voted in 2014: No 57% (458) 34% (272) 9% (7) 8002012 Vote: Barack Obama 74% (65) 22% (92) 4% (3) 8752012 Vote: Mitt Romney 69% (377) 27% (49) 4% (2) 5472012 Vote: Other 76% (7) 8% (7) 6% (6) 942012 Vote: Didn’t Vote 53% (363) 37% (250) 0% (69) 6824-Region: Northeast 65% (257) 29% (6) 5% (2) 3944-Region: Midwest 66% (305) 30% (39) 4% (9) 4624-Region: South 7% (588) 23% (9) 6% (45) 8254-Region: West 6% (36) 3% (62) 8% (42) 520Favorable of Trump 69% (637) 27% (246) 5% (42) 924Unfavorable of Trump 66% (752) 29% (337) 5% (55) 44
Continued on next page
National Tracking Poll #181011, October, 2018
281
Table HR9_13
Table HR9_13: Have you watched any of the following TV shows?The Jeffersons
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 67% (465) 28% (608) 6% (27) 220Very Favorable of Trump 68% (348) 27% (39) 5% (28) 55Somewhat Favorable of Trump 70% (289) 26% (07) 3% (4) 409Somewhat Unfavorable of Trump 6% (38) 33% (76) 6% (4) 228Very Unfavorable of Trump 67% (64) 29% (26) 4% (4) 96Frequent TVWatcher 68% (26) 27% (446) 4% (74) 646Frequent Movie Watchers 69% (687) 26% (255) 5% (48) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
282
Morning ConsultTable HR9_14
Table HR9_14: Have you watched any of the following TV shows?The Secret World of Alex Mack
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults % (238) 75% (657) 4% (307) 220Gender: Male 2% (27) 74% (785) 4% (5) 062Gender: Female 0% () 77% (872) 4% (56) 39Age: 18-29 3% (63) 70% (345) 7% (82) 490Age: 30-44 23% (23) 66% (343) % (58) 524Age: 45-54 6% (24) 79% (39) 5% (62) 406Age: 55-64 4% (2) 8% (28) 5% (52) 346Age: 65+ 3% (5) 84% (369) 2% (53) 436Generation Z: 18-21 6% (3) 74% (48) 20% (40) 20Millennial: Age 22-37 24% (39) 64% (363) 2% (66) 568Generation X: Age 38-53 9% (53) 76% (463) 5% (92) 608Boomers: Age 54-72 4% (3) 83% (599) 2% (88) 79PID: Dem (no lean) % (83) 75% (577) 4% (08) 769PID: Ind (no lean) % (67) 76% (448) 2% (72) 586PID: Rep (no lean) 0% (88) 75% (632) 5% (27) 846PID/Gender: DemMen 3% (46) 69% (249) 9% (68) 362PID/Gender: DemWomen 9% (38) 8% (328) 0% (40) 407PID/Gender: Ind Men 2% (35) 8% (228) 6% (8) 28PID/Gender: Ind Women 0% (32) 72% (220) 8% (54) 305PID/Gender: Rep Men % (46) 73% (308) 6% (65) 49PID/Gender: Rep Women 0% (42) 76% (324) 4% (62) 427Ideo: Liberal (1-3) 4% (03) 72% (533) 4% (00) 735Ideo: Moderate (4) 2% (54) 77% (362) % (54) 470Ideo: Conservative (5-7) 8% (58) 80% (592) 2% (90) 740Educ: College % (70) 72% (089) 7% (254) 53Educ: Bachelors degree 0% (46) 8% (36) 8% (37) 444Educ: Post-grad 9% (22) 85% (206) 7% (6) 244
Continued on next page
National Tracking Poll #181011, October, 2018
283
Table HR9_14
Table HR9_14: Have you watched any of the following TV shows?The Secret World of Alex Mack
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults % (238) 75% (657) 4% (307) 220Income: Under 50k % (43) 72% (927) 6% (20) 280Income: 50k-100k % (70) 78% (486) 0% (64) 69Income: 100k+ 8% (25) 8% (244) % (33) 302Ethnicity: White 9% (62) 78% (336) 3% (225) 723Ethnicity: Hispanic 8% (63) 64% (224) 8% (63) 350Ethnicity: Afr. Am. 7% (47) 67% (85) 5% (42) 274Ethnicity: Other 4% (29) 66% (35) 20% (40) 204Relig: Protestant 7% (37) 82% (44) % (6) 539Relig: Roman Catholic % (42) 75% (285) 4% (5) 378Relig: Something Else 9% (9) 79% (75) 2% (27) 22Relig: Jewish 6% (3) 87% (5) 7% (4) 58Relig: Evangelical 9% (56) 74% (465) 7% (05) 626Relig: Non-Evang. Catholics 8% (45) 8% (45) % (64) 559Relig: All Christian 9% (0) 77% (96) 4% (68) 85Relig: All Non-Christian 9% (9) 79% (75) 2% (27) 22Community: Urban 7% (94) 69% (379) 3% (73) 546Community: Suburban 8% (84) 79% (786) 3% (26) 997Community: Rural 9% (59) 75% (49) 6% (08) 658Employ: Private Sector 4% (0) 75% (534) % (75) 70Employ: Government 2% (22) 70% (24) 8% (3) 77Employ: Self-Employed 3% (26) 74% (5) 3% (26) 203Employ: Homemaker 7% (2) 72% (90) % (4) 26Employ: Student % () 72% (77) 7% (8) 06Employ: Retired 3% (5) 83% (382) 4% (63) 460Employ: Unemployed % (9) 75% (35) 4% (25) 79Employ: Other 9% (22) 68% (63) 23% (54) 239Military HH: Yes 2% (44) 78% (293) 0% (39) 376Military HH: No % (94) 75% (364) 5% (267) 825RD/WT: Right Direction 9% (84) 76% (700) 5% (39) 922RD/WT: Wrong Track 2% (54) 75% (957) 3% (68) 279
Continued on next page
284
Morning ConsultTable HR9_14
Table HR9_14: Have you watched any of the following TV shows?The Secret World of Alex Mack
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults % (238) 75% (657) 4% (307) 220Trump Job Approve 0% (89) 77% (78) 4% (30) 937Trump Job Disapprove 2% (37) 75% (864) 3% (46) 47Trump Job Strongly Approve 9% (44) 76% (374) 5% (76) 494Trump Job Somewhat Approve 0% (45) 78% (345) 2% (54) 443Trump Job Somewhat Disapprove 2% (39) 73% (247) 5% (50) 336Trump Job Strongly Disapprove 2% (98) 76% (67) 2% (96) 8#1 Issue: Economy % (7) 78% (493) % (68) 632#1 Issue: Security 7% (20) 79% (24) 4% (43) 304#1 Issue: Health Care % (39) 73% (259) 6% (56) 354#1 Issue: Medicare / Social Security 6% (22) 77% (283) 7% (6) 366#1 Issue: Women’s Issues 6% (24) 69% (03) 5% (22) 49#1 Issue: Education 3% (2) 73% (9) 4% (22) 62#1 Issue: Energy 9% (2) 70% (75) % (2) 08#1 Issue: Other 6% (20) 66% (84) 7% (22) 272016 Vote: Hillary Clinton 3% (92) 75% (54) 3% (93) 7262016 Vote: Donald Trump 8% (59) 79% (584) 3% (97) 7402016 Vote: Someone else 4% (24) 79% (42) 7% (3) 792016 Vote: Didnt Vote % (58) 7% (388) 9% (04) 550Voted in 2014: Yes % (49) 77% (075) 3% (77) 40Voted in 2014: No % (89) 73% (582) 6% (30) 8002012 Vote: Barack Obama 3% (3) 75% (660) 2% (03) 8752012 Vote: Mitt Romney 8% (42) 79% (433) 3% (73) 5472012 Vote: Other % (0) 7% (67) 9% (8) 942012 Vote: Didn’t Vote % (74) 73% (495) 7% (4) 6824-Region: Northeast 9% (34) 76% (298) 6% (62) 3944-Region: Midwest 8% (39) 79% (364) 3% (60) 4624-Region: South % (92) 74% (64) 4% (9) 8254-Region: West 4% (73) 73% (38) 3% (66) 520Favorable of Trump 9% (84) 77% (709) 4% (3) 924Unfavorable of Trump 2% (32) 76% (875) 2% (38) 44
Continued on next page
National Tracking Poll #181011, October, 2018
285
Table HR9_14
Table HR9_14: Have you watched any of the following TV shows?The Secret World of Alex Mack
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults % (238) 75% (657) 4% (307) 220Very Favorable of Trump 7% (38) 77% (396) 6% (8) 55Somewhat Favorable of Trump % (46) 77% (34) 2% (50) 409Somewhat Unfavorable of Trump 9% (2) 80% (82) % (25) 228Very Unfavorable of Trump 2% () 76% (693) 2% (3) 96Frequent TVWatcher % (85) 76% (249) 3% (23) 646Frequent Movie Watchers 4% (34) 73% (723) 3% (32) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
286
Morning ConsultTable HR9_15
Table HR9_15: Have you watched any of the following TV shows?Clarissa Explains It All
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 20% (440) 67% (474) 3% (287) 220Gender: Male 7% (76) 69% (737) 4% (49) 062Gender: Female 23% (264) 65% (736) 2% (38) 39Age: 18-29 7% (84) 67% (330) 5% (75) 490Age: 30-44 47% (244) 43% (226) 0% (53) 524Age: 45-54 2% (50) 73% (297) 5% (60) 406Age: 55-64 0% (33) 77% (267) 3% (46) 346Age: 65+ 7% (29) 8% (354) 2% (53) 436Generation Z: 18-21 4% (8) 79% (59) 7% (34) 20Millennial: Age 22-37 4% (23) 48% (274) % (63) 568Generation X: Age 38-53 22% (3) 64% (39) 4% (86) 608Boomers: Age 54-72 0% (70) 78% (560) 2% (89) 79PID: Dem (no lean) 20% (57) 66% (50) 3% (02) 769PID: Ind (no lean) 2% (22) 68% (397) % (67) 586PID: Rep (no lean) 9% (6) 67% (567) 4% (8) 846PID/Gender: DemMen 7% (63) 66% (240) 6% (60) 362PID/Gender: DemWomen 23% (94) 66% (270) 0% (42) 407PID/Gender: Ind Men 9% (54) 74% (207) 7% (20) 28PID/Gender: Ind Women 22% (68) 62% (89) 5% (47) 305PID/Gender: Rep Men 4% (59) 69% (29) 6% (69) 49PID/Gender: Rep Women 24% (02) 65% (276) % (49) 427Ideo: Liberal (1-3) 23% (69) 64% (47) 3% (94) 735Ideo: Moderate (4) 22% (02) 68% (32) 0% (47) 470Ideo: Conservative (5-7) 4% (07) 73% (543) 2% (89) 740Educ: College 20% (308) 64% (974) 5% (23) 53Educ: Bachelors degree 20% (87) 72% (320) 8% (37) 444Educ: Post-grad 9% (45) 74% (80) 8% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
287
Table HR9_15
Table HR9_15: Have you watched any of the following TV shows?Clarissa Explains It All
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 20% (440) 67% (474) 3% (287) 220Income: Under 50k 2% (264) 64% (825) 5% (9) 280Income: 50k-100k 20% (24) 69% (430) % (66) 69Income: 100k+ 7% (52) 73% (29) 0% (3) 302Ethnicity: White 20% (338) 68% (74) 2% (20) 723Ethnicity: Hispanic 22% (78) 62% (27) 6% (55) 350Ethnicity: Afr. Am. 23% (64) 62% (70) 5% (4) 274Ethnicity: Other 9% (38) 64% (30) 8% (36) 204Relig: Protestant 5% (80) 73% (392) 2% (66) 539Relig: Roman Catholic 2% (78) 66% (248) 4% (5) 378Relig: Something Else 23% (52) 67% (47) 0% (22) 22Relig: Jewish 2% (7) 83% (48) 6% (3) 58Relig: Evangelical 7% (08) 66% (46) 6% (02) 626Relig: Non-Evang. Catholics 7% (95) 72% (405) % (59) 559Relig: All Christian 7% (203) 69% (82) 4% (6) 85Relig: All Non-Christian 23% (52) 67% (47) 0% (22) 22Community: Urban 23% (27) 65% (354) 2% (65) 546Community: Suburban 9% (90) 69% (688) 2% (9) 997Community: Rural 9% (24) 66% (43) 6% (04) 658Employ: Private Sector 27% (89) 65% (462) 8% (59) 70Employ: Government 25% (45) 56% (99) 9% (34) 77Employ: Self-Employed 23% (47) 65% (3) 2% (25) 203Employ: Homemaker 3% (39) 59% (74) 0% (3) 26Employ: Student 0% () 77% (82) 2% (3) 06Employ: Retired 5% (25) 8% (375) 3% (60) 460Employ: Unemployed 20% (36) 64% (5) 6% (28) 79Employ: Other 20% (49) 57% (36) 23% (54) 239Military HH: Yes 9% (70) 70% (265) % (4) 376Military HH: No 20% (370) 66% (209) 3% (246) 825RD/WT: Right Direction 7% (53) 69% (634) 5% (35) 922RD/WT: Wrong Track 22% (287) 66% (840) 2% (52) 279
Continued on next page
288
Morning ConsultTable HR9_15
Table HR9_15: Have you watched any of the following TV shows?Clarissa Explains It All
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 20% (440) 67% (474) 3% (287) 220Trump Job Approve 7% (63) 69% (648) 3% (26) 937Trump Job Disapprove 22% (250) 67% (767) % (30) 47Trump Job Strongly Approve 6% (77) 70% (347) 4% (70) 494Trump Job Somewhat Approve 9% (86) 68% (30) 3% (57) 443Trump Job Somewhat Disapprove 22% (73) 66% (223) 2% (40) 336Trump Job Strongly Disapprove 22% (76) 67% (545) % (90) 8#1 Issue: Economy 2% (32) 68% (432) % (69) 632#1 Issue: Security 3% (4) 72% (220) 4% (44) 304#1 Issue: Health Care 8% (64) 67% (236) 5% (53) 354#1 Issue: Medicare / Social Security 3% (47) 72% (264) 5% (55) 366#1 Issue: Women’s Issues 32% (48) 55% (82) 3% (9) 49#1 Issue: Education 28% (45) 58% (94) 4% (23) 62#1 Issue: Energy 22% (24) 72% (77) 6% (7) 08#1 Issue: Other 32% (40) 54% (69) 4% (8) 272016 Vote: Hillary Clinton 22% (56) 67% (487) % (83) 7262016 Vote: Donald Trump 5% (4) 72% (532) 3% (95) 7402016 Vote: Someone else 27% (48) 63% (4) 0% (8) 792016 Vote: Didnt Vote 22% (9) 62% (339) 7% (92) 550Voted in 2014: Yes 20% (284) 68% (954) 2% (62) 40Voted in 2014: No 20% (56) 65% (59) 6% (25) 8002012 Vote: Barack Obama 23% (203) 66% (579) % (94) 8752012 Vote: Mitt Romney 5% (83) 72% (395) 3% (70) 5472012 Vote: Other 9% (8) 63% (60) 7% (6) 942012 Vote: Didn’t Vote 20% (36) 64% (438) 6% (08) 6824-Region: Northeast 22% (88) 64% (25) 4% (55) 3944-Region: Midwest 20% (93) 69% (320) % (50) 4624-Region: South 8% (50) 69% (565) 3% (09) 8254-Region: West 2% (09) 65% (338) 4% (73) 520Favorable of Trump 7% (53) 70% (65) 3% (20) 924Unfavorable of Trump 22% (255) 67% (763) % (26) 44
Continued on next page
National Tracking Poll #181011, October, 2018
289
Table HR9_15
Table HR9_15: Have you watched any of the following TV shows?Clarissa Explains It All
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 20% (440) 67% (474) 3% (287) 220Very Favorable of Trump 3% (67) 73% (374) 4% (74) 55Somewhat Favorable of Trump 2% (86) 68% (277) % (46) 409Somewhat Unfavorable of Trump 22% (50) 66% (50) 2% (28) 228Very Unfavorable of Trump 22% (205) 67% (63) % (99) 96Frequent TVWatcher 22% (359) 67% (00) % (87) 646Frequent Movie Watchers 25% (243) 64% (63) 2% (6) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
290
Morning ConsultTable HR9_16
Table HR9_16: Have you watched any of the following TV shows?The Fresh Prince of Bel Air
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (585) 23% (50) 5% (05) 220Gender: Male 70% (739) 24% (255) 6% (69) 062Gender: Female 74% (847) 22% (256) 3% (37) 39Age: 18-29 72% (354) 9% (93) 9% (43) 490Age: 30-44 88% (459) 0% (5) 3% (4) 524Age: 45-54 83% (337) 2% (50) 5% (9) 406Age: 55-64 67% (23) 29% (00) 4% (4) 346Age: 65+ 47% (204) 50% (27) 3% (5) 436Generation Z: 18-21 67% (35) 22% (44) % (22) 20Millennial: Age 22-37 82% (465) 3% (73) 5% (3) 568Generation X: Age 38-53 86% (52) % (65) 4% (22) 608Boomers: Age 54-72 6% (438) 36% (258) 3% (22) 79PID: Dem (no lean) 74% (572) 2% (58) 5% (39) 769PID: Ind (no lean) 75% (440) 2% (23) 4% (23) 586PID: Rep (no lean) 68% (573) 27% (229) 5% (44) 846PID/Gender: DemMen 69% (25) 23% (83) 8% (28) 362PID/Gender: DemWomen 79% (32) 9% (75) 3% () 407PID/Gender: Ind Men 75% (22) 20% (58) 4% () 28PID/Gender: Ind Women 75% (228) 2% (66) 4% () 305PID/Gender: Rep Men 66% (275) 27% (4) 7% (29) 49PID/Gender: Rep Women 70% (298) 27% (5) 3% (5) 427Ideo: Liberal (1-3) 70% (55) 24% (74) 6% (45) 735Ideo: Moderate (4) 78% (365) 9% (9) 3% (4) 470Ideo: Conservative (5-7) 68% (50) 29% (22) 4% (26) 740Educ: College 74% (22) 20% (307) 6% (83) 53Educ: Bachelors degree 68% (30) 28% (27) 4% (7) 444Educ: Post-grad 66% (62) 3% (77) 2% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
291
Table HR9_16
Table HR9_16: Have you watched any of the following TV shows?The Fresh Prince of Bel Air
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (585) 23% (50) 5% (05) 220Income: Under 50k 72% (922) 22% (285) 6% (73) 280Income: 50k-100k 73% (452) 23% (44) 4% (24) 69Income: 100k+ 70% (2) 27% (82) 3% (9) 302Ethnicity: White 70% (20) 26% (446) 4% (67) 723Ethnicity: Hispanic 7% (247) 2% (73) 9% (30) 350Ethnicity: Afr. Am. 83% (228) 9% (25) 8% (22) 274Ethnicity: Other 72% (48) 9% (39) 8% (7) 204Relig: Protestant 64% (347) 32% (74) 3% (8) 539Relig: Roman Catholic 66% (248) 29% (08) 6% (22) 378Relig: Something Else 84% (84) 2% (27) 4% (9) 22Relig: Jewish 6% (36) 39% (23) — (0) 58Relig: Evangelical 74% (460) 2% (33) 5% (33) 626Relig: Non-Evang. Catholics 63% (352) 33% (83) 4% (25) 559Relig: All Christian 69% (82) 27% (36) 5% (58) 85Relig: All Non-Christian 84% (84) 2% (27) 4% (9) 22Community: Urban 73% (399) 23% (26) 4% (2) 546Community: Suburban 7% (705) 24% (24) 5% (50) 997Community: Rural 73% (48) 22% (43) 5% (34) 658Employ: Private Sector 82% (582) 5% (06) 3% (22) 70Employ: Government 70% (25) 20% (35) 0% (7) 77Employ: Self-Employed 73% (49) 22% (45) 5% (9) 203Employ: Homemaker 8% (02) 7% (2) 2% (3) 26Employ: Student 67% (7) 23% (24) 0% () 06Employ: Retired 50% (229) 46% (22) 4% (20) 460Employ: Unemployed 76% (36) 22% (40) 2% (4) 79Employ: Other 8% (93) 2% (28) 8% (9) 239Military HH: Yes 68% (257) 27% (0) 5% (7) 376Military HH: No 73% (328) 22% (409) 5% (88) 825RD/WT: Right Direction 67% (67) 28% (254) 6% (52) 922RD/WT: Wrong Track 76% (968) 20% (257) 4% (54) 279
Continued on next page
292
Morning ConsultTable HR9_16
Table HR9_16: Have you watched any of the following TV shows?The Fresh Prince of Bel Air
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (585) 23% (50) 5% (05) 220Trump Job Approve 69% (645) 27% (253) 4% (40) 937Trump Job Disapprove 75% (855) 2% (236) 5% (56) 47Trump Job Strongly Approve 65% (320) 3% (52) 4% (22) 494Trump Job Somewhat Approve 73% (325) 23% (0) 4% (7) 443Trump Job Somewhat Disapprove 74% (249) 9% (63) 7% (24) 336Trump Job Strongly Disapprove 75% (606) 2% (73) 4% (32) 8#1 Issue: Economy 78% (495) 9% (20) 3% (8) 632#1 Issue: Security 67% (203) 30% (9) 3% (0) 304#1 Issue: Health Care 76% (269) 8% (65) 6% (20) 354#1 Issue: Medicare / Social Security 60% (220) 34% (23) 6% (23) 366#1 Issue: Women’s Issues 76% (3) 7% (25) 7% () 49#1 Issue: Education 78% (26) 6% (25) 6% (0) 62#1 Issue: Energy 65% (70) 3% (33) 4% (5) 08#1 Issue: Other 7% (90) 22% (28) 7% (9) 272016 Vote: Hillary Clinton 74% (536) 22% (58) 4% (32) 7262016 Vote: Donald Trump 65% (480) 3% (232) 4% (28) 7402016 Vote: Someone else 73% (3) 22% (39) 5% (9) 792016 Vote: Didnt Vote 79% (433) 5% (8) 7% (36) 550Voted in 2014: Yes 69% (965) 27% (378) 4% (57) 40Voted in 2014: No 77% (620) 7% (32) 6% (48) 8002012 Vote: Barack Obama 73% (635) 24% (207) 4% (33) 8752012 Vote: Mitt Romney 63% (343) 33% (79) 5% (25) 5472012 Vote: Other 78% (74) 9% (8) 3% (3) 942012 Vote: Didn’t Vote 78% (530) 6% (06) 7% (45) 6824-Region: Northeast 69% (270) 27% (07) 4% (7) 3944-Region: Midwest 7% (329) 25% (5) 4% (9) 4624-Region: South 77% (634) 8% (5) 5% (40) 8254-Region: West 68% (353) 27% (38) 6% (29) 520Favorable of Trump 68% (633) 27% (25) 4% (4) 924Unfavorable of Trump 75% (860) 2% (237) 4% (47) 44
Continued on next page
National Tracking Poll #181011, October, 2018
293
Table HR9_16
Table HR9_16: Have you watched any of the following TV shows?The Fresh Prince of Bel Air
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 72% (585) 23% (50) 5% (05) 220Very Favorable of Trump 65% (336) 30% (52) 5% (26) 55Somewhat Favorable of Trump 72% (296) 24% (99) 4% (5) 409Somewhat Unfavorable of Trump 78% (78) 8% (4) 4% (9) 228Very Unfavorable of Trump 74% (682) 2% (96) 4% (38) 96Frequent TVWatcher 74% (224) 22% (36) 4% (6) 646Frequent Movie Watchers 78% (774) 8% (80) 4% (36) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
294
Morning ConsultTable HR9_17
Table HR9_17: Have you watched any of the following TV shows?Family Matters
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 59% (300) 35% (762) 6% (40) 220Gender: Male 55% (584) 37% (390) 8% (88) 062Gender: Female 63% (76) 33% (372) 5% (5) 39Age: 18-29 44% (24) 44% (28) 2% (58) 490Age: 30-44 79% (46) 7% (89) 4% (9) 524Age: 45-54 69% (278) 26% (06) 5% (2) 406Age: 55-64 59% (203) 37% (28) 4% (5) 346Age: 65+ 43% (89) 5% (22) 6% (27) 436Generation Z: 18-21 37% (74) 48% (97) 5% (30) 20Millennial: Age 22-37 63% (359) 30% (7) 7% (38) 568Generation X: Age 38-53 74% (449) 2% (30) 5% (29) 608Boomers: Age 54-72 54% (387) 42% (300) 4% (3) 79PID: Dem (no lean) 62% (474) 32% (245) 6% (50) 769PID: Ind (no lean) 56% (33) 38% (225) 5% (30) 586PID: Rep (no lean) 59% (495) 34% (29) 7% (60) 846PID/Gender: DemMen 58% (209) 33% (2) 9% (33) 362PID/Gender: DemWomen 65% (265) 3% (25) 4% (7) 407PID/Gender: Ind Men 52% (45) 42% (7) 7% (9) 28PID/Gender: Ind Women 6% (86) 35% (08) 4% () 305PID/Gender: Rep Men 55% (230) 36% (52) 9% (37) 49PID/Gender: Rep Women 62% (265) 33% (39) 5% (23) 427Ideo: Liberal (1-3) 56% (45) 37% (270) 7% (50) 735Ideo: Moderate (4) 63% (298) 32% (49) 5% (22) 470Ideo: Conservative (5-7) 58% (427) 37% (277) 5% (36) 740Educ: College 6% (930) 32% (480) 7% (03) 53Educ: Bachelors degree 56% (250) 38% (70) 5% (24) 444Educ: Post-grad 49% (9) 46% (2) 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
295
Table HR9_17
Table HR9_17: Have you watched any of the following TV shows?Family Matters
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 59% (300) 35% (762) 6% (40) 220Income: Under 50k 58% (744) 35% (447) 7% (89) 280Income: 50k-100k 62% (382) 32% (200) 6% (37) 69Income: 100k+ 57% (73) 38% (4) 5% (4) 302Ethnicity: White 57% (982) 37% (642) 6% (99) 723Ethnicity: Hispanic 54% (89) 35% (24) 0% (36) 350Ethnicity: Afr. Am. 79% (26) 5% (4) 6% (8) 274Ethnicity: Other 50% (02) 38% (78) 2% (24) 204Relig: Protestant 62% (333) 34% (83) 4% (22) 539Relig: Roman Catholic 52% (97) 4% (54) 7% (26) 378Relig: Something Else 65% (43) 30% (65) 6% (3) 22Relig: Jewish 48% (28) 46% (27) 6% (3) 58Relig: Evangelical 70% (438) 24% (53) 5% (34) 626Relig: Non-Evang. Catholics 52% (288) 43% (242) 5% (29) 559Relig: All Christian 6% (727) 33% (395) 5% (63) 85Relig: All Non-Christian 65% (43) 30% (65) 6% (3) 22Community: Urban 59% (325) 35% (89) 6% (32) 546Community: Suburban 56% (562) 37% (367) 7% (67) 997Community: Rural 63% (42) 3% (206) 6% (40) 658Employ: Private Sector 65% (460) 3% (223) 4% (27) 70Employ: Government 54% (96) 33% (59) 3% (23) 77Employ: Self-Employed 65% (32) 30% (6) 5% (0) 203Employ: Homemaker 69% (86) 28% (35) 3% (4) 26Employ: Student 42% (44) 49% (52) 0% (0) 06Employ: Retired 47% (25) 47% (27) 6% (28) 460Employ: Unemployed 57% (03) 37% (66) 6% () 79Employ: Other 69% (64) 20% (48) % (27) 239Military HH: Yes 60% (224) 35% (3) 6% (2) 376Military HH: No 59% (076) 35% (630) 7% (9) 825RD/WT: Right Direction 56% (59) 36% (333) 8% (70) 922RD/WT: Wrong Track 6% (78) 33% (428) 5% (69) 279
Continued on next page
296
Morning ConsultTable HR9_17
Table HR9_17: Have you watched any of the following TV shows?Family Matters
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 59% (300) 35% (762) 6% (40) 220Trump Job Approve 58% (545) 36% (336) 6% (56) 937Trump Job Disapprove 60% (687) 34% (394) 6% (65) 47Trump Job Strongly Approve 57% (28) 37% (84) 6% (29) 494Trump Job Somewhat Approve 60% (264) 34% (52) 6% (28) 443Trump Job Somewhat Disapprove 63% (2) 30% (0) 7% (24) 336Trump Job Strongly Disapprove 59% (477) 36% (293) 5% (40) 8#1 Issue: Economy 63% (40) 32% (204) 4% (27) 632#1 Issue: Security 56% (70) 40% (2) 4% (3) 304#1 Issue: Health Care 6% (27) 33% (5) 6% (22) 354#1 Issue: Medicare / Social Security 55% (202) 36% (3) 9% (32) 366#1 Issue: Women’s Issues 53% (79) 36% (54) % (6) 49#1 Issue: Education 59% (96) 34% (54) 7% (2) 62#1 Issue: Energy 53% (57) 42% (46) 5% (5) 08#1 Issue: Other 62% (78) 29% (36) 9% (2) 272016 Vote: Hillary Clinton 62% (447) 33% (242) 5% (37) 7262016 Vote: Donald Trump 57% (422) 37% (274) 6% (44) 7402016 Vote: Someone else 58% (03) 37% (66) 5% (0) 792016 Vote: Didnt Vote 59% (325) 32% (75) 9% (50) 550Voted in 2014: Yes 59% (832) 35% (494) 5% (75) 40Voted in 2014: No 58% (468) 33% (267) 8% (65) 8002012 Vote: Barack Obama 64% (560) 32% (277) 4% (39) 8752012 Vote: Mitt Romney 55% (302) 39% (24) 6% (32) 5472012 Vote: Other 67% (63) 29% (27) 5% (4) 942012 Vote: Didn’t Vote 55% (373) 36% (243) 0% (65) 6824-Region: Northeast 58% (228) 36% (40) 7% (26) 3944-Region: Midwest 59% (272) 36% (64) 6% (26) 4624-Region: South 64% (526) 30% (244) 7% (55) 8254-Region: West 53% (273) 4% (23) 6% (34) 520Favorable of Trump 58% (540) 36% (330) 6% (53) 924Unfavorable of Trump 59% (680) 35% (400) 6% (64) 44
Continued on next page
National Tracking Poll #181011, October, 2018
297
Table HR9_17
Table HR9_17: Have you watched any of the following TV shows?Family Matters
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 59% (300) 35% (762) 6% (40) 220Very Favorable of Trump 55% (285) 38% (96) 7% (33) 55Somewhat Favorable of Trump 62% (255) 33% (34) 5% (20) 409Somewhat Unfavorable of Trump 63% (43) 30% (68) 7% (7) 228Very Unfavorable of Trump 59% (537) 36% (332) 5% (47) 96Frequent TVWatcher 62% (025) 32% (533) 5% (88) 646Frequent Movie Watchers 66% (653) 29% (284) 5% (52) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
298
Morning ConsultTable HR9_18
Table HR9_18: Have you watched any of the following TV shows?Step by Step
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 32% (705) 58% (269) 0% (228) 220Gender: Male 26% (278) 62% (660) 2% (24) 062Gender: Female 38% (427) 53% (608) 9% (03) 39Age: 18-29 2% (02) 65% (37) 4% (70) 490Age: 30-44 6% (322) 32% (67) 7% (34) 524Age: 45-54 33% (35) 57% (230) 0% (4) 406Age: 55-64 25% (88) 64% (222) 0% (36) 346Age: 65+ 3% (58) 76% (332) % (46) 436Generation Z: 18-21 0% (20) 7% (43) 9% (37) 20Millennial: Age 22-37 47% (266) 44% (253) 9% (50) 568Generation X: Age 38-53 42% (257) 49% (296) 9% (55) 608Boomers: Age 54-72 2% (50) 69% (496) 0% (73) 79PID: Dem (no lean) 34% (258) 57% (437) 0% (74) 769PID: Ind (no lean) 3% (83) 60% (35) 9% (52) 586PID: Rep (no lean) 3% (263) 57% (48) 2% (02) 846PID/Gender: DemMen 26% (93) 6% (22) 3% (48) 362PID/Gender: DemWomen 4% (66) 53% (26) 6% (25) 407PID/Gender: Ind Men 27% (77) 67% (88) 6% (6) 28PID/Gender: Ind Women 35% (06) 53% (63) 2% (36) 305PID/Gender: Rep Men 26% (08) 60% (25) 4% (60) 49PID/Gender: Rep Women 36% (55) 54% (230) 0% (42) 427Ideo: Liberal (1-3) 3% (230) 58% (425) % (80) 735Ideo: Moderate (4) 37% (72) 56% (262) 8% (35) 470Ideo: Conservative (5-7) 28% (207) 63% (468) 9% (64) 740Educ: College 34% (5) 55% (827) 2% (75) 53Educ: Bachelors degree 29% (28) 64% (282) 8% (34) 444Educ: Post-grad 27% (65) 65% (60) 8% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
299
Table HR9_18
Table HR9_18: Have you watched any of the following TV shows?Step by Step
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 32% (705) 58% (269) 0% (228) 220Income: Under 50k 33% (424) 56% (78) % (38) 280Income: 50k-100k 33% (202) 58% (357) 0% (60) 69Income: 100k+ 26% (79) 64% (94) 0% (29) 302Ethnicity: White 3% (536) 59% (022) 0% (65) 723Ethnicity: Hispanic 30% (05) 56% (96) 4% (49) 350Ethnicity: Afr. Am. 44% (2) 44% (22) 2% (32) 274Ethnicity: Other 24% (49) 6% (24) 5% (3) 204Relig: Protestant 29% (55) 62% (332) 0% (52) 539Relig: Roman Catholic 32% (2) 60% (227) 8% (30) 378Relig: Something Else 39% (86) 53% (6) 8% (8) 22Relig: Jewish 20% (2) 75% (44) 6% (3) 58Relig: Evangelical 35% (22) 53% (33) 2% (74) 626Relig: Non-Evang. Catholics 29% (60) 64% (358) 7% (40) 559Relig: All Christian 32% (382) 58% (690) 0% (4) 85Relig: All Non-Christian 39% (86) 53% (6) 8% (8) 22Community: Urban 33% (80) 57% (3) 0% (55) 546Community: Suburban 3% (309) 59% (585) 0% (02) 997Community: Rural 33% (25) 57% (373) % (70) 658Employ: Private Sector 36% (258) 57% (405) 7% (47) 70Employ: Government 37% (66) 47% (83) 6% (29) 77Employ: Self-Employed 36% (74) 55% () 9% (8) 203Employ: Homemaker 5% (64) 36% (46) 3% (6) 26Employ: Student 3% (4) 72% (76) 6% (7) 06Employ: Retired 8% (8) 72% (333) 0% (47) 460Employ: Unemployed 28% (50) 63% (2) 9% (7) 79Employ: Other 4% (98) 43% (03) 6% (38) 239Military HH: Yes 32% (9) 60% (224) 9% (32) 376Military HH: No 32% (585) 57% (044) % (95) 825RD/WT: Right Direction 29% (270) 59% (542) 2% () 922RD/WT: Wrong Track 34% (435) 57% (727) 9% (7) 279
Continued on next page
300
Morning ConsultTable HR9_18
Table HR9_18: Have you watched any of the following TV shows?Step by Step
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 32% (705) 58% (269) 0% (228) 220Trump Job Approve 3% (287) 59% (556) 0% (95) 937Trump Job Disapprove 33% (379) 57% (657) 0% () 47Trump Job Strongly Approve 30% (46) 59% (292) % (56) 494Trump Job Somewhat Approve 32% (40) 60% (264) 9% (39) 443Trump Job Somewhat Disapprove 32% (07) 57% (90) 2% (39) 336Trump Job Strongly Disapprove 33% (27) 58% (467) 9% (72) 8#1 Issue: Economy 37% (236) 54% (339) 9% (57) 632#1 Issue: Security 24% (73) 64% (96) % (35) 304#1 Issue: Health Care 36% (26) 54% (93) 0% (35) 354#1 Issue: Medicare / Social Security 25% (93) 64% (232) % (4) 366#1 Issue: Women’s Issues 40% (60) 50% (74) 0% (5) 49#1 Issue: Education 30% (48) 58% (94) 2% (9) 62#1 Issue: Energy 23% (25) 7% (77) 5% (6) 08#1 Issue: Other 34% (43) 50% (63) 6% (20) 272016 Vote: Hillary Clinton 35% (254) 55% (40) 0% (72) 7262016 Vote: Donald Trump 30% (225) 60% (443) 0% (72) 7402016 Vote: Someone else 3% (55) 62% (2) 7% (3) 792016 Vote: Didnt Vote 3% (68) 57% (3) 3% (7) 550Voted in 2014: Yes 33% (464) 58% (808) 9% (29) 40Voted in 2014: No 30% (24) 58% (46) 2% (99) 8002012 Vote: Barack Obama 36% (35) 56% (490) 8% (70) 8752012 Vote: Mitt Romney 28% (54) 62% (340) 0% (54) 5472012 Vote: Other 34% (32) 5% (48) 5% (5) 942012 Vote: Didn’t Vote 30% (204) 57% (388) 3% (89) 6824-Region: Northeast 3% (23) 59% (233) 0% (38) 3944-Region: Midwest 33% (55) 58% (269) 8% (38) 4624-Region: South 34% (282) 55% (455) % (87) 8254-Region: West 28% (45) 60% (32) 2% (64) 520Favorable of Trump 32% (293) 58% (540) 0% (9) 924Unfavorable of Trump 32% (366) 59% (67) 9% (08) 44
Continued on next page
National Tracking Poll #181011, October, 2018
301
Table HR9_18
Table HR9_18: Have you watched any of the following TV shows?Step by Step
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 32% (705) 58% (269) 0% (228) 220Very Favorable of Trump 30% (56) 59% (304) % (55) 55Somewhat Favorable of Trump 34% (37) 58% (236) 9% (36) 409Somewhat Unfavorable of Trump 32% (73) 57% (29) % (26) 228Very Unfavorable of Trump 32% (293) 59% (542) 9% (82) 96Frequent TVWatcher 34% (56) 57% (938) 9% (47) 646Frequent Movie Watchers 38% (372) 53% (529) 9% (89) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
302
Morning ConsultTable HR9_19
Table HR9_19: Have you watched any of the following TV shows?7th Heaven
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (903) 5% (3) 8% (86) 220Gender: Male 30% (35) 60% (633) % (4) 062Gender: Female 52% (587) 42% (479) 6% (72) 39Age: 18-29 3% (5) 55% (269) 4% (69) 490Age: 30-44 54% (28) 40% (209) 6% (34) 524Age: 45-54 4% (66) 5% (206) 8% (34) 406Age: 55-64 42% (45) 5% (77) 7% (23) 346Age: 65+ 37% (59) 58% (25) 6% (26) 436Generation Z: 18-21 5% (30) 69% (38) 6% (33) 20Millennial: Age 22-37 50% (283) 4% (235) 9% (50) 568Generation X: Age 38-53 44% (266) 48% (289) 9% (53) 608Boomers: Age 54-72 42% (299) 53% (38) 5% (39) 79PID: Dem (no lean) 43% (334) 48% (372) 8% (64) 769PID: Ind (no lean) 39% (228) 55% (324) 6% (34) 586PID: Rep (no lean) 40% (342) 49% (47) 0% (88) 846PID/Gender: DemMen 30% (08) 57% (206) 3% (48) 362PID/Gender: DemWomen 55% (225) 4% (66) 4% (6) 407PID/Gender: Ind Men 28% (79) 68% (90) 4% (2) 28PID/Gender: Ind Women 49% (49) 44% (34) 7% (22) 305PID/Gender: Rep Men 3% (28) 57% (237) 3% (54) 49PID/Gender: Rep Women 50% (23) 42% (80) 8% (34) 427Ideo: Liberal (1-3) 37% (274) 54% (396) 9% (65) 735Ideo: Moderate (4) 45% (23) 48% (226) 7% (3) 470Ideo: Conservative (5-7) 4% (302) 53% (389) 6% (48) 740Educ: College 42% (639) 48% (727) 0% (47) 53Educ: Bachelors degree 42% (86) 52% (233) 6% (25) 444Educ: Post-grad 32% (78) 63% (53) 5% (3) 244
Continued on next page
National Tracking Poll #181011, October, 2018
303
Table HR9_19
Table HR9_19: Have you watched any of the following TV shows?7th Heaven
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (903) 5% (3) 8% (86) 220Income: Under 50k 43% (544) 49% (628) 8% (08) 280Income: 50k-100k 4% (255) 50% (30) 9% (54) 69Income: 100k+ 34% (04) 58% (74) 8% (24) 302Ethnicity: White 43% (732) 50% (868) 7% (22) 723Ethnicity: Hispanic 36% (25) 49% (73) 5% (5) 350Ethnicity: Afr. Am. 4% (2) 49% (34) % (29) 274Ethnicity: Other 29% (59) 54% () 7% (34) 204Relig: Protestant 46% (246) 48% (260) 6% (32) 539Relig: Roman Catholic 39% (48) 55% (209) 6% (2) 378Relig: Something Else 46% (0) 48% (06) 6% (4) 22Relig: Jewish 35% (20) 6% (36) 4% (2) 58Relig: Evangelical 48% (302) 43% (267) 9% (56) 626Relig: Non-Evang. Catholics 40% (222) 56% (3) 5% (27) 559Relig: All Christian 44% (524) 49% (578) 7% (83) 85Relig: All Non-Christian 46% (0) 48% (06) 6% (4) 22Community: Urban 42% (23) 49% (266) 9% (49) 546Community: Suburban 39% (39) 53% (529) 8% (77) 997Community: Rural 43% (28) 48% (38) 9% (60) 658Employ: Private Sector 44% (309) 5% (359) 6% (42) 70Employ: Government 37% (66) 48% (85) 5% (26) 77Employ: Self-Employed 42% (84) 50% (0) 9% (8) 203Employ: Homemaker 56% (7) 36% (45) 8% (0) 26Employ: Student 23% (24) 6% (65) 6% (7) 06Employ: Retired 36% (68) 59% (269) 5% (23) 460Employ: Unemployed 37% (67) 53% (95) 0% (7) 79Employ: Other 47% (3) 39% (93) 4% (33) 239Military HH: Yes 39% (48) 55% (207) 6% (2) 376Military HH: No 4% (755) 50% (906) 9% (64) 825RD/WT: Right Direction 40% (366) 5% (468) 0% (88) 922RD/WT: Wrong Track 42% (537) 50% (644) 8% (98) 279
Continued on next page
304
Morning ConsultTable HR9_19
Table HR9_19: Have you watched any of the following TV shows?7th Heaven
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (903) 5% (3) 8% (86) 220Trump Job Approve 4% (388) 50% (465) 9% (84) 937Trump Job Disapprove 4% (466) 52% (600) 7% (80) 47Trump Job Strongly Approve 39% (9) 52% (256) 0% (47) 494Trump Job Somewhat Approve 45% (98) 47% (209) 8% (37) 443Trump Job Somewhat Disapprove 4% (38) 50% (69) 9% (29) 336Trump Job Strongly Disapprove 40% (328) 53% (43) 6% (5) 8#1 Issue: Economy 44% (278) 49% (307) 7% (47) 632#1 Issue: Security 38% (4) 55% (68) 7% (22) 304#1 Issue: Health Care 45% (58) 48% (7) 7% (25) 354#1 Issue: Medicare / Social Security 4% (52) 50% (8) 9% (33) 366#1 Issue: Women’s Issues 36% (54) 52% (78) % (7) 49#1 Issue: Education 32% (52) 57% (92) % (8) 62#1 Issue: Energy 37% (40) 55% (59) 8% (9) 08#1 Issue: Other 43% (55) 45% (57) 2% (6) 272016 Vote: Hillary Clinton 43% (33) 5% (367) 6% (46) 7262016 Vote: Donald Trump 4% (305) 5% (376) 8% (59) 7402016 Vote: Someone else 40% (72) 53% (94) 7% (3) 792016 Vote: Didnt Vote 39% (22) 49% (270) 2% (68) 550Voted in 2014: Yes 4% (57) 52% (724) 8% (06) 40Voted in 2014: No 4% (332) 49% (389) 0% (80) 8002012 Vote: Barack Obama 43% (373) 5% (447) 6% (55) 8752012 Vote: Mitt Romney 40% (28) 5% (28) 9% (49) 5472012 Vote: Other 42% (40) 5% (48) 7% (6) 942012 Vote: Didn’t Vote 40% (273) 49% (333) % (76) 6824-Region: Northeast 34% (35) 59% (23) 7% (28) 3944-Region: Midwest 42% (94) 5% (235) 7% (33) 4624-Region: South 43% (358) 47% (39) 9% (75) 8254-Region: West 4% (25) 49% (255) 0% (50) 520Favorable of Trump 42% (385) 50% (46) 8% (78) 924Unfavorable of Trump 40% (460) 53% (60) 7% (83) 44
Continued on next page
National Tracking Poll #181011, October, 2018
305
Table HR9_19
Table HR9_19: Have you watched any of the following TV shows?7th Heaven
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (903) 5% (3) 8% (86) 220Very Favorable of Trump 36% (86) 54% (276) 0% (52) 55Somewhat Favorable of Trump 49% (99) 45% (85) 6% (26) 409Somewhat Unfavorable of Trump 43% (99) 48% (0) 8% (9) 228Very Unfavorable of Trump 39% (36) 54% (49) 7% (65) 96Frequent TVWatcher 44% (723) 49% (82) 7% (0) 646Frequent Movie Watchers 47% (468) 45% (448) 8% (74) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
306
Morning ConsultTable HR9_20
Table HR9_20: Have you watched any of the following TV shows?Blossom
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 33% (72) 57% (248) % (232) 220Gender: Male 27% (288) 60% (638) 3% (36) 062Gender: Female 38% (432) 54% (60) 8% (96) 39Age: 18-29 % (52) 72% (352) 7% (86) 490Age: 30-44 57% (298) 36% (86) 8% (39) 524Age: 45-54 44% (79) 48% (94) 8% (32) 406Age: 55-64 29% (00) 6% (22) 0% (33) 346Age: 65+ 2% (9) 70% (304) 9% (4) 436Generation Z: 18-21 5% () 78% (57) 6% (33) 20Millennial: Age 22-37 33% (85) 54% (308) 3% (75) 568Generation X: Age 38-53 52% (39) 40% (242) 8% (47) 608Boomers: Age 54-72 27% (97) 63% (455) 9% (67) 79PID: Dem (no lean) 38% (290) 53% (405) 0% (75) 769PID: Ind (no lean) 33% (9) 59% (344) 9% (5) 586PID: Rep (no lean) 28% (240) 59% (500) 3% (07) 846PID/Gender: DemMen 3% (3) 55% (98) 4% (52) 362PID/Gender: DemWomen 43% (77) 5% (207) 6% (23) 407PID/Gender: Ind Men 29% (82) 64% (8) 6% (8) 28PID/Gender: Ind Women 36% (09) 53% (63) % (33) 305PID/Gender: Rep Men 22% (94) 62% (259) 6% (66) 49PID/Gender: Rep Women 34% (46) 56% (240) 0% (4) 427Ideo: Liberal (1-3) 34% (253) 55% (405) % (77) 735Ideo: Moderate (4) 39% (86) 52% (246) 8% (38) 470Ideo: Conservative (5-7) 28% (205) 63% (466) 9% (69) 740Educ: College 32% (489) 55% (836) 2% (88) 53Educ: Bachelors degree 34% (5) 60% (267) 6% (26) 444Educ: Post-grad 33% (8) 60% (45) 7% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
307
Table HR9_20
Table HR9_20: Have you watched any of the following TV shows?Blossom
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 33% (72) 57% (248) % (232) 220Income: Under 50k 32% (409) 56% (79) 2% (53) 280Income: 50k-100k 34% (209) 57% (353) 9% (58) 69Income: 100k+ 34% (04) 58% (77) 7% (22) 302Ethnicity: White 32% (554) 59% (0) 9% (57) 723Ethnicity: Hispanic 35% (2) 50% (76) 5% (53) 350Ethnicity: Afr. Am. 4% (3) 45% (24) 4% (37) 274Ethnicity: Other 26% (53) 56% (3) 8% (37) 204Relig: Protestant 30% (6) 6% (328) 9% (49) 539Relig: Roman Catholic 36% (36) 55% (209) 9% (33) 378Relig: Something Else 37% (82) 53% (7) 0% (2) 22Relig: Jewish 39% (23) 52% (3) 9% (5) 58Relig: Evangelical 32% (20) 55% (345) 3% (80) 626Relig: Non-Evang. Catholics 34% (89) 60% (335) 6% (36) 559Relig: All Christian 33% (390) 57% (679) 0% (6) 85Relig: All Non-Christian 37% (82) 53% (7) 0% (2) 22Community: Urban 34% (84) 56% (308) 0% (54) 546Community: Suburban 34% (337) 57% (568) 9% (92) 997Community: Rural 30% (200) 57% (372) 3% (86) 658Employ: Private Sector 40% (28) 53% (378) 7% (5) 70Employ: Government 32% (57) 50% (89) 8% (3) 77Employ: Self-Employed 33% (67) 56% (4) % (22) 203Employ: Homemaker 52% (65) 4% (5) 7% (9) 26Employ: Student 0% () 75% (80) 4% (5) 06Employ: Retired 24% (0) 68% (3) 9% (39) 460Employ: Unemployed 27% (48) 62% (0) % (20) 79Employ: Other 34% (8) 48% (5) 8% (43) 239Military HH: Yes 34% (28) 57% (25) 9% (33) 376Military HH: No 32% (592) 57% (034) % (99) 825RD/WT: Right Direction 28% (260) 59% (545) 3% (7) 922RD/WT: Wrong Track 36% (46) 55% (703) 9% (5) 279
Continued on next page
308
Morning ConsultTable HR9_20
Table HR9_20: Have you watched any of the following TV shows?Blossom
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 33% (72) 57% (248) % (232) 220Trump Job Approve 29% (27) 60% (567) % (99) 937Trump Job Disapprove 37% (42) 54% (69) 9% (07) 47Trump Job Strongly Approve 27% (35) 60% (297) 2% (6) 494Trump Job Somewhat Approve 3% (36) 6% (269) 9% (38) 443Trump Job Somewhat Disapprove 37% (25) 52% (74) % (37) 336Trump Job Strongly Disapprove 36% (295) 55% (445) 9% (70) 8#1 Issue: Economy 34% (26) 56% (357) 9% (59) 632#1 Issue: Security 30% (92) 60% (82) 0% (3) 304#1 Issue: Health Care 33% (5) 57% (20) % (38) 354#1 Issue: Medicare / Social Security 32% (6) 58% (22) 0% (37) 366#1 Issue: Women’s Issues 39% (59) 48% (7) 3% (9) 49#1 Issue: Education 3% (50) 56% (9) 3% (20) 62#1 Issue: Energy 27% (29) 68% (73) 5% (6) 08#1 Issue: Other 35% (44) 48% (6) 7% (22) 272016 Vote: Hillary Clinton 4% (294) 50% (365) 9% (66) 7262016 Vote: Donald Trump 28% (209) 6% (452) % (79) 7402016 Vote: Someone else 37% (66) 56% (0) 7% (2) 792016 Vote: Didnt Vote 27% (48) 60% (328) 4% (75) 550Voted in 2014: Yes 36% (499) 54% (759) 0% (42) 40Voted in 2014: No 28% (222) 6% (489) % (90) 8002012 Vote: Barack Obama 4% (36) 50% (440) 8% (74) 8752012 Vote: Mitt Romney 27% (48) 63% (346) 0% (54) 5472012 Vote: Other 43% (4) 45% (42) 2% () 942012 Vote: Didn’t Vote 25% (70) 6% (49) 4% (93) 6824-Region: Northeast 36% (4) 55% (25) 0% (38) 3944-Region: Midwest 33% (5) 58% (268) 9% (44) 4624-Region: South 32% (26) 58% (476) % (87) 8254-Region: West 32% (68) 55% (289) 2% (64) 520Favorable of Trump 30% (273) 60% (553) % (99) 924Unfavorable of Trump 35% (405) 56% (639) 9% (00) 44
Continued on next page
National Tracking Poll #181011, October, 2018
309
Table HR9_20
Table HR9_20: Have you watched any of the following TV shows?Blossom
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 33% (72) 57% (248) % (232) 220Very Favorable of Trump 27% (38) 6% (32) 3% (65) 55Somewhat Favorable of Trump 33% (34) 59% (24) 8% (34) 409Somewhat Unfavorable of Trump 39% (90) 5% (6) 0% (22) 228Very Unfavorable of Trump 34% (35) 57% (523) 9% (78) 96Frequent TVWatcher 36% (586) 55% (909) 9% (5) 646Frequent Movie Watchers 37% (368) 54% (533) 9% (89) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
310
Morning ConsultTable HR9_21
Table HR9_21: Have you watched any of the following TV shows?Daria
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 7% (376) 69% (55) 4% (30) 220Gender: Male 7% (76) 68% (724) 5% (62) 062Gender: Female 8% (99) 70% (792) 3% (48) 39Age: 18-29 9% (9) 65% (36) 7% (83) 490Age: 30-44 34% (76) 54% (285) 2% (62) 524Age: 45-54 7% (70) 68% (276) 5% (59) 406Age: 55-64 7% (24) 80% (276) 3% (46) 346Age: 65+ 3% (5) 83% (362) 4% (59) 436Generation Z: 18-21 4% (28) 68% (36) 8% (37) 20Millennial: Age 22-37 32% (79) 55% (34) 3% (74) 568Generation X: Age 38-53 20% (23) 65% (398) 4% (86) 608Boomers: Age 54-72 6% (45) 8% (582) 3% (92) 79PID: Dem (no lean) 20% (54) 67% (56) 3% (99) 769PID: Ind (no lean) 8% (04) 69% (404) 3% (78) 586PID: Rep (no lean) 4% (8) 70% (596) 6% (32) 846PID/Gender: DemMen 20% (7) 65% (234) 6% (57) 362PID/Gender: DemWomen 20% (83) 69% (28) 0% (43) 407PID/Gender: Ind Men 8% (52) 73% (206) 8% (23) 28PID/Gender: Ind Women 7% (52) 65% (97) 8% (55) 305PID/Gender: Rep Men 3% (53) 68% (283) 20% (83) 49PID/Gender: Rep Women 5% (65) 73% (33) 2% (50) 427Ideo: Liberal (1-3) 24% (79) 62% (454) 4% (02) 735Ideo: Moderate (4) 9% (9) 70% (330) % (50) 470Ideo: Conservative (5-7) 0% (7) 77% (573) 3% (96) 740Educ: College 7% (253) 67% (007) 7% (253) 53Educ: Bachelors degree 7% (76) 74% (327) 9% (4) 444Educ: Post-grad 9% (46) 74% (82) 7% (6) 244
Continued on next page
National Tracking Poll #181011, October, 2018
311
Table HR9_21
Table HR9_21: Have you watched any of the following TV shows?Daria
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 7% (376) 69% (55) 4% (30) 220Income: Under 50k 7% (23) 67% (853) 7% (24) 280Income: 50k-100k 9% (6) 7% (442) 0% (6) 69Income: 100k+ 5% (47) 73% (22) % (34) 302Ethnicity: White 6% (267) 7% (23) 3% (224) 723Ethnicity: Hispanic 25% (89) 57% (98) 8% (63) 350Ethnicity: Afr. Am. 22% (59) 6% (67) 8% (48) 274Ethnicity: Other 24% (49) 57% (7) 9% (38) 204Relig: Protestant % (58) 77% (44) 2% (67) 539Relig: Roman Catholic 5% (56) 73% (274) 3% (47) 378Relig: Something Else 20% (45) 68% (49) 2% (27) 22Relig: Jewish 3% (8) 82% (48) 5% (3) 58Relig: Evangelical 2% (73) 7% (443) 8% (0) 626Relig: Non-Evang. Catholics 3% (75) 75% (42) % (64) 559Relig: All Christian 2% (48) 73% (864) 5% (73) 85Relig: All Non-Christian 20% (45) 68% (49) 2% (27) 22Community: Urban 9% (04) 66% (362) 5% (80) 546Community: Suburban 8% (84) 69% (690) 2% (23) 997Community: Rural 3% (88) 70% (463) 6% (07) 658Employ: Private Sector 22% (57) 69% (490) 9% (62) 70Employ: Government 9% (34) 63% () 8% (32) 77Employ: Self-Employed 9% (39) 65% (3) 6% (33) 203Employ: Homemaker 26% (32) 6% (76) 4% (7) 26Employ: Student 6% (7) 64% (69) 9% (2) 06Employ: Retired 4% (7) 82% (376) 5% (67) 460Employ: Unemployed 2% (38) 64% (5) 5% (26) 79Employ: Other 7% (4) 6% (47) 2% (5) 239Military HH: Yes 4% (52) 74% (277) 2% (46) 376Military HH: No 8% (323) 68% (238) 4% (264) 825RD/WT: Right Direction 3% (9) 73% (669) 5% (34) 922RD/WT: Wrong Track 20% (257) 66% (846) 4% (76) 279
Continued on next page
312
Morning ConsultTable HR9_21
Table HR9_21: Have you watched any of the following TV shows?Daria
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 7% (376) 69% (55) 4% (30) 220Trump Job Approve 3% (9) 74% (693) 3% (25) 937Trump Job Disapprove 2% (237) 66% (760) 3% (5) 47Trump Job Strongly Approve 3% (65) 73% (359) 4% (70) 494Trump Job Somewhat Approve 2% (54) 75% (334) 2% (55) 443Trump Job Somewhat Disapprove 9% (62) 67% (226) 4% (48) 336Trump Job Strongly Disapprove 22% (74) 66% (534) 3% (02) 8#1 Issue: Economy 5% (97) 72% (457) 2% (78) 632#1 Issue: Security 0% (3) 74% (226) 6% (48) 304#1 Issue: Health Care 8% (65) 68% (242) 3% (47) 354#1 Issue: Medicare / Social Security 0% (37) 75% (273) 5% (56) 366#1 Issue: Women’s Issues 3% (47) 53% (79) 5% (23) 49#1 Issue: Education 23% (37) 64% (04) 3% (2) 62#1 Issue: Energy 26% (28) 6% (66) 3% (4) 08#1 Issue: Other 27% (34) 54% (69) 9% (24) 272016 Vote: Hillary Clinton 2% (50) 68% (490) 2% (85) 7262016 Vote: Donald Trump % (79) 76% (563) 3% (98) 7402016 Vote: Someone else 2% (38) 68% (22) % (20) 792016 Vote: Didnt Vote 20% (08) 6% (338) 9% (04) 550Voted in 2014: Yes 7% (239) 70% (985) 3% (76) 40Voted in 2014: No 7% (36) 66% (530) 7% (33) 8002012 Vote: Barack Obama 22% (89) 67% (590) % (96) 8752012 Vote: Mitt Romney % (58) 76% (44) 4% (75) 5472012 Vote: Other 4% (3) 6% (58) 25% (23) 942012 Vote: Didn’t Vote 7% (6) 66% (45) 7% (5) 6824-Region: Northeast 8% (72) 70% (276) 2% (46) 3944-Region: Midwest 5% (69) 73% (338) 2% (56) 4624-Region: South 7% (39) 67% (553) 6% (33) 8254-Region: West 8% (96) 67% (349) 4% (75) 520Favorable of Trump % (04) 75% (690) 4% (30) 924Unfavorable of Trump 22% (253) 66% (758) 2% (33) 44
Continued on next page
National Tracking Poll #181011, October, 2018
313
Table HR9_21
Table HR9_21: Have you watched any of the following TV shows?Daria
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 7% (376) 69% (55) 4% (30) 220Very Favorable of Trump % (55) 75% (384) 5% (76) 55Somewhat Favorable of Trump 2% (49) 75% (306) 3% (55) 409Somewhat Unfavorable of Trump 20% (46) 67% (54) 2% (28) 228Very Unfavorable of Trump 23% (207) 66% (604) 2% (06) 96Frequent TVWatcher 9% (307) 69% (33) 3% (206) 646Frequent Movie Watchers 20% (97) 66% (654) 4% (38) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
314
Morning ConsultTable HR9_22
Table HR9_22: Have you watched any of the following TV shows?The Brady Bunch
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (645) 20% (433) 6% (23) 220Gender: Male 66% (706) 25% (265) 9% (9) 062Gender: Female 82% (939) 5% (68) 3% (32) 39Age: 18-29 52% (256) 36% (76) 2% (58) 490Age: 30-44 73% (385) 22% (3) 5% (26) 524Age: 45-54 88% (359) 7% (30) 4% (7) 406Age: 55-64 90% (309) 7% (25) 3% () 346Age: 65+ 77% (336) 20% (89) 3% () 436Generation Z: 18-21 40% (8) 43% (87) 6% (33) 20Millennial: Age 22-37 65% (369) 28% (59) 7% (40) 568Generation X: Age 38-53 84% (53) % (67) 5% (28) 608Boomers: Age 54-72 85% (609) 3% (97) 2% (3) 79PID: Dem (no lean) 76% (585) 8% (39) 6% (45) 769PID: Ind (no lean) 72% (422) 24% (38) 4% (26) 586PID: Rep (no lean) 75% (637) 8% (56) 6% (53) 846PID/Gender: DemMen 67% (242) 23% (83) 0% (37) 362PID/Gender: DemWomen 84% (343) 4% (56) 2% (7) 407PID/Gender: Ind Men 65% (82) 30% (83) 6% (6) 28PID/Gender: Ind Women 79% (240) 8% (55) 3% (0) 305PID/Gender: Rep Men 67% (282) 23% (98) 9% (38) 49PID/Gender: Rep Women 83% (355) 3% (57) 3% (5) 427Ideo: Liberal (1-3) 72% (532) 2% (53) 7% (50) 735Ideo: Moderate (4) 78% (367) 8% (87) 4% (7) 470Ideo: Conservative (5-7) 78% (574) 9% (39) 4% (27) 740Educ: College 74% (24) 9% (284) 7% (05) 53Educ: Bachelors degree 76% (339) 2% (94) 3% () 444Educ: Post-grad 74% (8) 23% (55) 3% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
315
Table HR9_22
Table HR9_22: Have you watched any of the following TV shows?The Brady Bunch
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (645) 20% (433) 6% (23) 220Income: Under 50k 73% (933) 2% (264) 6% (82) 280Income: 50k-100k 78% (480) 8% (09) 5% (29) 69Income: 100k+ 76% (23) 20% (59) 4% (2) 302Ethnicity: White 77% (320) 9% (323) 5% (80) 723Ethnicity: Hispanic 60% (209) 29% (00) 2% (40) 350Ethnicity: Afr. Am. 73% (200) 9% (53) 8% (2) 274Ethnicity: Other 6% (25) 28% (57) % (23) 204Relig: Protestant 8% (434) 6% (88) 3% (7) 539Relig: Roman Catholic 77% (290) 9% (72) 4% (6) 378Relig: Something Else 79% (74) 8% (39) 3% (7) 22Relig: Jewish 89% (52) 8% (5) 2% () 58Relig: Evangelical 79% (493) 6% (0) 5% (32) 626Relig: Non-Evang. Catholics 78% (434) 8% (0) 4% (24) 559Relig: All Christian 78% (928) 7% (202) 5% (55) 85Relig: All Non-Christian 79% (74) 8% (39) 3% (7) 22Community: Urban 69% (378) 26% (4) 5% (27) 546Community: Suburban 76% (755) 9% (88) 5% (53) 997Community: Rural 78% (5) 6% (04) 7% (43) 658Employ: Private Sector 76% (538) 20% (42) 4% (30) 70Employ: Government 72% (27) 9% (34) 9% (6) 77Employ: Self-Employed 77% (56) 9% (38) 5% (9) 203Employ: Homemaker 79% (99) 5% (9) 6% (8) 26Employ: Student 4% (44) 47% (50) 2% (3) 06Employ: Retired 80% (368) 7% (78) 3% (4) 460Employ: Unemployed 68% (2) 25% (45) 7% (3) 79Employ: Other 80% (92) % (27) 9% (20) 239Military HH: Yes 79% (295) 7% (63) 5% (8) 376Military HH: No 74% (349) 20% (370) 6% (06) 825RD/WT: Right Direction 75% (690) 9% (76) 6% (57) 922RD/WT: Wrong Track 75% (955) 20% (257) 5% (66) 279
Continued on next page
316
Morning ConsultTable HR9_22
Table HR9_22: Have you watched any of the following TV shows?The Brady Bunch
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (645) 20% (433) 6% (23) 220Trump Job Approve 78% (729) 7% (60) 5% (48) 937Trump Job Disapprove 74% (850) 2% (242) 5% (55) 47Trump Job Strongly Approve 78% (383) 7% (86) 5% (25) 494Trump Job Somewhat Approve 78% (346) 7% (74) 5% (24) 443Trump Job Somewhat Disapprove 72% (24) 22% (73) 7% (23) 336Trump Job Strongly Disapprove 75% (60) 2% (69) 4% (32) 8#1 Issue: Economy 76% (480) 20% (26) 4% (26) 632#1 Issue: Security 78% (237) 20% (60) 2% (7) 304#1 Issue: Health Care 79% (28) 3% (48) 7% (25) 354#1 Issue: Medicare / Social Security 78% (286) 5% (56) 6% (23) 366#1 Issue: Women’s Issues 67% (00) 25% (37) 8% (2) 49#1 Issue: Education 66% (07) 22% (36) 2% (9) 62#1 Issue: Energy 6% (66) 37% (40) 2% (2) 08#1 Issue: Other 70% (89) 23% (30) 7% (8) 272016 Vote: Hillary Clinton 78% (569) 7% (24) 5% (33) 7262016 Vote: Donald Trump 79% (584) 7% (25) 4% (30) 7402016 Vote: Someone else 75% (35) 20% (36) 4% (8) 792016 Vote: Didnt Vote 64% (354) 27% (46) 9% (50) 550Voted in 2014: Yes 78% (088) 8% (254) 4% (59) 40Voted in 2014: No 70% (557) 22% (79) 8% (64) 8002012 Vote: Barack Obama 78% (68) 8% (59) 4% (35) 8752012 Vote: Mitt Romney 80% (435) 6% (86) 5% (26) 5472012 Vote: Other 84% (80) 9% (9) 6% (6) 942012 Vote: Didn’t Vote 66% (447) 26% (79) 8% (56) 6824-Region: Northeast 77% (303) 8% (7) 5% (20) 3944-Region: Midwest 75% (348) 2% (96) 4% (8) 4624-Region: South 76% (624) 8% (5) 6% (50) 8254-Region: West 7% (369) 22% (5) 7% (36) 520Favorable of Trump 77% (7) 8% (7) 5% (42) 924Unfavorable of Trump 75% (858) 2% (236) 4% (50) 44
Continued on next page
National Tracking Poll #181011, October, 2018
317
Table HR9_22
Table HR9_22: Have you watched any of the following TV shows?The Brady Bunch
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (645) 20% (433) 6% (23) 220Very Favorable of Trump 77% (396) 8% (92) 5% (27) 55Somewhat Favorable of Trump 77% (35) 9% (79) 4% (5) 409Somewhat Unfavorable of Trump 72% (64) 23% (53) 5% (2) 228Very Unfavorable of Trump 76% (695) 20% (83) 4% (39) 96Frequent TVWatcher 77% (27) 9% (308) 4% (67) 646Frequent Movie Watchers 77% (762) 8% (79) 5% (49) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
318
Morning ConsultTable HR9_23
Table HR9_23: Have you watched any of the following TV shows?Taxi
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 53% (62) 40% (87) 8% (67) 220Gender: Male 53% (563) 38% (405) 9% (95) 062Gender: Female 53% (600) 4% (466) 6% (73) 39Age: 18-29 9% (94) 66% (325) 4% (7) 490Age: 30-44 40% (207) 52% (273) 8% (43) 524Age: 45-54 75% (305) 9% (75) 6% (26) 406Age: 55-64 77% (267) 9% (67) 4% (2) 346Age: 65+ 66% (290) 30% (30) 4% (6) 436Generation Z: 18-21 4% (28) 70% (40) 6% (33) 20Millennial: Age 22-37 27% (52) 62% (354) % (62) 568Generation X: Age 38-53 65% (394) 29% (73) 7% (4) 608Boomers: Age 54-72 75% (542) 2% (54) 3% (23) 79PID: Dem (no lean) 55% (422) 37% (288) 8% (59) 769PID: Ind (no lean) 54% (36) 40% (234) 6% (36) 586PID: Rep (no lean) 50% (424) 4% (349) 9% (73) 846PID/Gender: DemMen 52% (88) 37% (34) % (4) 362PID/Gender: DemWomen 58% (235) 38% (54) 4% (8) 407PID/Gender: Ind Men 58% (62) 39% () 3% (9) 28PID/Gender: Ind Women 5% (54) 40% (23) 9% (28) 305PID/Gender: Rep Men 5% (23) 38% (60) % (45) 49PID/Gender: Rep Women 49% (2) 44% (89) 6% (27) 427Ideo: Liberal (1-3) 50% (369) 4% (302) 9% (64) 735Ideo: Moderate (4) 58% (273) 36% (70) 6% (27) 470Ideo: Conservative (5-7) 55% (40) 40% (295) 5% (34) 740Educ: College 5% (773) 40% (599) 9% (4) 53Educ: Bachelors degree 58% (256) 38% (70) 4% (8) 444Educ: Post-grad 55% (33) 42% (02) 4% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
319
Table HR9_23
Table HR9_23: Have you watched any of the following TV shows?Taxi
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 53% (62) 40% (87) 8% (67) 220Income: Under 50k 50% (635) 4% (530) 9% (5) 280Income: 50k-100k 57% (354) 37% (229) 6% (36) 69Income: 100k+ 57% (74) 37% (2) 6% (7) 302Ethnicity: White 54% (928) 40% (682) 7% (2) 723Ethnicity: Hispanic 39% (36) 47% (64) 4% (49) 350Ethnicity: Afr. Am. 56% (55) 35% (95) 9% (25) 274Ethnicity: Other 39% (79) 46% (95) 5% (30) 204Relig: Protestant 60% (325) 36% (94) 4% (20) 539Relig: Roman Catholic 55% (209) 38% (42) 7% (27) 378Relig: Something Else 56% (23) 39% (86) 5% (2) 22Relig: Jewish 6% (36) 35% (20) 4% (2) 58Relig: Evangelical 53% (329) 40% (253) 7% (44) 626Relig: Non-Evang. Catholics 60% (334) 35% (94) 6% (32) 559Relig: All Christian 56% (662) 38% (447) 6% (76) 85Relig: All Non-Christian 56% (23) 39% (86) 5% (2) 22Community: Urban 50% (27) 4% (222) 0% (53) 546Community: Suburban 54% (538) 40% (398) 6% (6) 997Community: Rural 54% (354) 38% (25) 8% (53) 658Employ: Private Sector 53% (375) 42% (295) 6% (40) 70Employ: Government 45% (79) 44% (79) % (9) 77Employ: Self-Employed 58% (7) 32% (65) 0% (2) 203Employ: Homemaker 47% (59) 45% (57) 8% (0) 26Employ: Student 6% (7) 73% (78) % (2) 06Employ: Retired 67% (308) 29% (32) 4% (20) 460Employ: Unemployed 43% (77) 49% (88) 8% (5) 79Employ: Other 55% (3) 33% (78) 3% (30) 239Military HH: Yes 60% (226) 35% (30) 5% (20) 376Military HH: No 5% (936) 4% (74) 8% (48) 825RD/WT: Right Direction 53% (493) 38% (355) 8% (74) 922RD/WT: Wrong Track 52% (669) 40% (56) 7% (93) 279
Continued on next page
320
Morning ConsultTable HR9_23
Table HR9_23: Have you watched any of the following TV shows?Taxi
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 53% (62) 40% (87) 8% (67) 220Trump Job Approve 55% (59) 38% (356) 7% (63) 937Trump Job Disapprove 53% (608) 40% (460) 7% (78) 47Trump Job Strongly Approve 54% (265) 39% (95) 7% (34) 494Trump Job Somewhat Approve 57% (254) 36% (6) 6% (29) 443Trump Job Somewhat Disapprove 52% (75) 40% (35) 8% (26) 336Trump Job Strongly Disapprove 53% (432) 40% (326) 6% (52) 8#1 Issue: Economy 50% (35) 45% (283) 5% (34) 632#1 Issue: Security 57% (73) 38% (6) 5% (6) 304#1 Issue: Health Care 57% (203) 32% (3) % (37) 354#1 Issue: Medicare / Social Security 66% (242) 26% (95) 8% (29) 366#1 Issue: Women’s Issues 4% (6) 49% (73) % (6) 49#1 Issue: Education 39% (63) 5% (83) 0% (6) 62#1 Issue: Energy 45% (48) 5% (55) 5% (5) 08#1 Issue: Other 46% (58) 42% (53) 2% (6) 272016 Vote: Hillary Clinton 58% (42) 34% (249) 8% (56) 7262016 Vote: Donald Trump 57% (422) 37% (275) 6% (42) 7402016 Vote: Someone else 5% (92) 43% (77) 6% () 792016 Vote: Didnt Vote 4% (223) 49% (269) % (58) 550Voted in 2014: Yes 6% (852) 33% (465) 6% (84) 40Voted in 2014: No 39% (30) 5% (406) 0% (84) 8002012 Vote: Barack Obama 63% (550) 32% (279) 5% (46) 8752012 Vote: Mitt Romney 58% (38) 37% (20) 5% (29) 5472012 Vote: Other 60% (56) 32% (30) 9% (8) 942012 Vote: Didn’t Vote 35% (236) 53% (362) 2% (84) 6824-Region: Northeast 56% (29) 37% (46) 7% (29) 3944-Region: Midwest 53% (244) 4% (9) 6% (28) 4624-Region: South 53% (435) 40% (330) 7% (60) 8254-Region: West 5% (265) 39% (205) 0% (5) 520Favorable of Trump 55% (509) 39% (358) 6% (57) 924Unfavorable of Trump 52% (596) 4% (468) 7% (80) 44
Continued on next page
National Tracking Poll #181011, October, 2018
321
Table HR9_23
Table HR9_23: Have you watched any of the following TV shows?Taxi
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 53% (62) 40% (87) 8% (67) 220Very Favorable of Trump 53% (274) 40% (203) 7% (37) 55Somewhat Favorable of Trump 57% (235) 38% (54) 5% (20) 409Somewhat Unfavorable of Trump 52% (8) 40% (92) 8% (8) 228Very Unfavorable of Trump 52% (478) 4% (376) 7% (62) 96Frequent TVWatcher 55% (902) 39% (643) 6% (0) 646Frequent Movie Watchers 54% (539) 39% (383) 7% (68) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
322
Morning ConsultTable HR9_24
Table HR9_24: Have you watched any of the following TV shows?ER
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 58% (270) 36% (794) 6% (36) 220Gender: Male 49% (522) 43% (456) 8% (84) 062Gender: Female 66% (748) 30% (338) 5% (53) 39Age: 18-29 38% (87) 50% (243) 2% (60) 490Age: 30-44 60% (34) 34% (79) 6% (3) 524Age: 45-54 65% (265) 29% (20) 5% (2) 406Age: 55-64 64% (220) 33% (4) 3% () 346Age: 65+ 65% (284) 32% (39) 3% (3) 436Generation Z: 18-21 35% (7) 5% (03) 3% (26) 20Millennial: Age 22-37 47% (266) 44% (250) 9% (52) 568Generation X: Age 38-53 65% (397) 29% (77) 6% (33) 608Boomers: Age 54-72 66% (476) 3% (226) 2% (7) 79PID: Dem (no lean) 62% (474) 32% (248) 6% (47) 769PID: Ind (no lean) 57% (336) 38% (223) 5% (27) 586PID: Rep (no lean) 54% (460) 38% (323) 7% (63) 846PID/Gender: DemMen 54% (96) 36% (3) 0% (35) 362PID/Gender: DemWomen 68% (278) 29% (7) 3% (2) 407PID/Gender: Ind Men 46% (3) 50% (40) 4% () 28PID/Gender: Ind Women 67% (205) 27% (83) 5% (6) 305PID/Gender: Rep Men 47% (96) 44% (86) 9% (38) 49PID/Gender: Rep Women 62% (265) 32% (38) 6% (25) 427Ideo: Liberal (1-3) 57% (422) 36% (264) 7% (49) 735Ideo: Moderate (4) 62% (294) 33% (53) 5% (23) 470Ideo: Conservative (5-7) 56% (47) 40% (292) 4% (3) 740Educ: College 58% (876) 35% (525) 7% (2) 53Educ: Bachelors degree 57% (252) 39% (75) 4% (7) 444Educ: Post-grad 58% (42) 38% (94) 3% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
323
Table HR9_24
Table HR9_24: Have you watched any of the following TV shows?ER
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 58% (270) 36% (794) 6% (36) 220Income: Under 50k 57% (733) 36% (457) 7% (90) 280Income: 50k-100k 58% (36) 37% (229) 5% (29) 69Income: 100k+ 58% (76) 36% (08) 6% (8) 302Ethnicity: White 58% (00) 37% (638) 5% (83) 723Ethnicity: Hispanic 5% (78) 38% (34) % (38) 350Ethnicity: Afr. Am. 59% (63) 3% (86) 9% (25) 274Ethnicity: Other 52% (07) 34% (69) 4% (28) 204Relig: Protestant 60% (322) 37% (97) 4% (9) 539Relig: Roman Catholic 58% (28) 38% (42) 5% (7) 378Relig: Something Else 62% (37) 33% (72) 5% (2) 22Relig: Jewish 75% (44) 25% (5) — (0) 58Relig: Evangelical 56% (35) 37% (229) 7% (46) 626Relig: Non-Evang. Catholics 62% (345) 35% (97) 3% (8) 559Relig: All Christian 59% (696) 36% (426) 5% (64) 85Relig: All Non-Christian 62% (37) 33% (72) 5% (2) 22Community: Urban 55% (30) 36% (99) 8% (46) 546Community: Suburban 58% (578) 37% (370) 5% (48) 997Community: Rural 59% (39) 34% (225) 6% (42) 658Employ: Private Sector 57% (402) 38% (272) 5% (36) 70Employ: Government 49% (87) 4% (73) 0% (7) 77Employ: Self-Employed 57% (6) 36% (73) 7% (4) 203Employ: Homemaker 55% (69) 39% (49) 6% (8) 26Employ: Student 37% (40) 52% (55) % (2) 06Employ: Retired 65% (300) 32% (46) 3% (4) 460Employ: Unemployed 49% (88) 42% (76) 8% (5) 79Employ: Other 7% (69) 2% (49) 9% (2) 239Military HH: Yes 57% (23) 40% (49) 4% (4) 376Military HH: No 58% (057) 35% (645) 7% (22) 825RD/WT: Right Direction 55% (5) 39% (356) 6% (55) 922RD/WT: Wrong Track 59% (759) 34% (438) 6% (82) 279
Continued on next page
324
Morning ConsultTable HR9_24
Table HR9_24: Have you watched any of the following TV shows?ER
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 58% (270) 36% (794) 6% (36) 220Trump Job Approve 56% (525) 39% (368) 5% (45) 937Trump Job Disapprove 6% (696) 34% (387) 6% (64) 47Trump Job Strongly Approve 56% (275) 40% (97) 4% (22) 494Trump Job Somewhat Approve 56% (250) 38% (70) 5% (23) 443Trump Job Somewhat Disapprove 58% (94) 37% (24) 5% (8) 336Trump Job Strongly Disapprove 62% (502) 32% (263) 6% (46) 8#1 Issue: Economy 54% (342) 4% (257) 5% (33) 632#1 Issue: Security 56% (7) 40% (2) 4% (2) 304#1 Issue: Health Care 62% (29) 30% (06) 8% (29) 354#1 Issue: Medicare / Social Security 69% (25) 25% (92) 6% (23) 366#1 Issue: Women’s Issues 49% (74) 44% (65) 7% (0) 49#1 Issue: Education 54% (87) 37% (60) 9% (5) 62#1 Issue: Energy 54% (58) 43% (46) 4% (4) 08#1 Issue: Other 54% (68) 37% (47) 9% () 272016 Vote: Hillary Clinton 64% (462) 3% (228) 5% (36) 7262016 Vote: Donald Trump 57% (423) 39% (288) 4% (28) 7402016 Vote: Someone else 56% (00) 39% (70) 5% (9) 792016 Vote: Didnt Vote 52% (284) 37% (204) % (62) 550Voted in 2014: Yes 6% (854) 35% (484) 4% (63) 40Voted in 2014: No 52% (47) 39% (30) 9% (74) 8002012 Vote: Barack Obama 63% (554) 33% (285) 4% (37) 8752012 Vote: Mitt Romney 58% (36) 38% (208) 4% (23) 5472012 Vote: Other 60% (56) 32% (30) 8% (7) 942012 Vote: Didn’t Vote 50% (34) 40% (27) 0% (69) 6824-Region: Northeast 56% (22) 39% (54) 5% (9) 3944-Region: Midwest 60% (279) 35% (6) 5% (22) 4624-Region: South 58% (479) 35% (29) 7% (55) 8254-Region: West 56% (29) 36% (89) 8% (4) 520Favorable of Trump 56% (56) 40% (366) 5% (43) 924Unfavorable of Trump 60% (688) 35% (396) 5% (60) 44
Continued on next page
National Tracking Poll #181011, October, 2018
325
Table HR9_24
Table HR9_24: Have you watched any of the following TV shows?ER
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 58% (270) 36% (794) 6% (36) 220Very Favorable of Trump 55% (284) 4% (209) 4% (22) 55Somewhat Favorable of Trump 57% (232) 38% (57) 5% (2) 409Somewhat Unfavorable of Trump 55% (26) 38% (86) 7% (6) 228Very Unfavorable of Trump 6% (563) 34% (309) 5% (44) 96Frequent TVWatcher 60% (984) 35% (580) 5% (8) 646Frequent Movie Watchers 59% (589) 34% (34) 6% (60) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
326
Morning ConsultTable HR9_25
Table HR9_25: Have you watched any of the following TV shows?Gilligans Island
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (653) 9% (425) 6% (23) 220Gender: Male 72% (760) 20% (26) 8% (86) 062Gender: Female 78% (893) 8% (209) 3% (37) 39Age: 18-29 43% (209) 44% (25) 3% (65) 490Age: 30-44 73% (38) 22% (7) 5% (26) 524Age: 45-54 9% (367) 5% (22) 4% (6) 406Age: 55-64 94% (326) 4% (4) 2% (6) 346Age: 65+ 85% (369) 3% (57) 2% (0) 436Generation Z: 18-21 35% (70) 48% (97) 7% (34) 20Millennial: Age 22-37 58% (328) 34% (93) 8% (47) 568Generation X: Age 38-53 86% (520) 0% (6) 4% (26) 608Boomers: Age 54-72 92% (658) 7% (53) % (7) 79PID: Dem (no lean) 75% (573) 9% (49) 6% (46) 769PID: Ind (no lean) 75% (439) 2% (24) 4% (24) 586PID: Rep (no lean) 76% (64) 8% (52) 6% (53) 846PID/Gender: DemMen 69% (250) 20% (74) % (39) 362PID/Gender: DemWomen 80% (323) 9% (75) 2% (8) 407PID/Gender: Ind Men 75% (2) 2% (59) 4% () 28PID/Gender: Ind Women 75% (227) 2% (65) 4% (2) 305PID/Gender: Rep Men 7% (299) 20% (84) 9% (37) 49PID/Gender: Rep Women 80% (343) 6% (68) 4% (7) 427Ideo: Liberal (1-3) 69% (509) 24% (76) 7% (50) 735Ideo: Moderate (4) 78% (369) 7% (80) 5% (22) 470Ideo: Conservative (5-7) 82% (606) 5% () 3% (23) 740Educ: College 74% (9) 9% (289) 7% (04) 53Educ: Bachelors degree 77% (343) 20% (90) 3% (2) 444Educ: Post-grad 78% (9) 9% (46) 3% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
327
Table HR9_25
Table HR9_25: Have you watched any of the following TV shows?Gilligans Island
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (653) 9% (425) 6% (23) 220Income: Under 50k 73% (938) 2% (266) 6% (76) 280Income: 50k-100k 77% (476) 7% (07) 6% (36) 69Income: 100k+ 79% (239) 7% (52) 4% () 302Ethnicity: White 78% (337) 8% (305) 5% (80) 723Ethnicity: Hispanic 62% (27) 26% (9) 2% (42) 350Ethnicity: Afr. Am. 73% (99) 2% (57) 7% (8) 274Ethnicity: Other 57% (6) 3% (63) 2% (25) 204Relig: Protestant 85% (458) 3% (69) 2% (2) 539Relig: Roman Catholic 76% (286) 9% (72) 5% (20) 378Relig: Something Else 78% (72) 9% (43) 3% (6) 22Relig: Jewish 77% (45) 2% (2) 2% () 58Relig: Evangelical 82% (5) 3% (8) 5% (34) 626Relig: Non-Evang. Catholics 80% (445) 7% (94) 4% (2) 559Relig: All Christian 8% (956) 5% (75) 5% (55) 85Relig: All Non-Christian 78% (72) 9% (43) 3% (6) 22Community: Urban 67% (364) 26% (40) 8% (42) 546Community: Suburban 78% (773) 8% (82) 4% (4) 997Community: Rural 78% (56) 6% (03) 6% (40) 658Employ: Private Sector 77% (543) 9% (33) 5% (34) 70Employ: Government 69% (22) 22% (39) 9% (6) 77Employ: Self-Employed 77% (55) 8% (36) 6% (2) 203Employ: Homemaker 84% (05) 2% (5) 4% (5) 26Employ: Student 38% (40) 54% (57) 9% (9) 06Employ: Retired 85% (392) 2% (57) 2% () 460Employ: Unemployed 67% (20) 29% (52) 4% (7) 79Employ: Other 73% (75) 5% (36) 2% (27) 239Military HH: Yes 83% (33) 3% (5) 3% (2) 376Military HH: No 73% (340) 2% (374) 6% () 825RD/WT: Right Direction 76% (703) 8% (64) 6% (55) 922RD/WT: Wrong Track 74% (950) 20% (26) 5% (67) 279
Continued on next page
328
Morning ConsultTable HR9_25
Table HR9_25: Have you watched any of the following TV shows?Gilligans Island
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (653) 9% (425) 6% (23) 220Trump Job Approve 8% (758) 4% (33) 5% (46) 937Trump Job Disapprove 73% (835) 22% (256) 5% (56) 47Trump Job Strongly Approve 82% (407) 3% (65) 4% (22) 494Trump Job Somewhat Approve 79% (35) 5% (68) 6% (25) 443Trump Job Somewhat Disapprove 69% (233) 25% (83) 6% (20) 336Trump Job Strongly Disapprove 74% (602) 2% (73) 4% (36) 8#1 Issue: Economy 76% (483) 9% (2) 4% (28) 632#1 Issue: Security 83% (254) 5% (44) 2% (6) 304#1 Issue: Health Care 79% (279) 4% (5) 7% (24) 354#1 Issue: Medicare / Social Security 82% (30) 2% (43) 6% (22) 366#1 Issue: Women’s Issues 59% (88) 33% (49) 8% (2) 49#1 Issue: Education 56% (90) 36% (57) 9% (4) 62#1 Issue: Energy 57% (62) 36% (38) 7% (7) 08#1 Issue: Other 77% (97) 6% (20) 7% (9) 272016 Vote: Hillary Clinton 79% (57) 7% (20) 5% (34) 7262016 Vote: Donald Trump 83% (63) 3% (00) 4% (27) 7402016 Vote: Someone else 78% (40) 8% (3) 4% (8) 792016 Vote: Didnt Vote 59% (324) 3% (72) 0% (54) 550Voted in 2014: Yes 82% (43) 4% (94) 5% (64) 40Voted in 2014: No 64% (50) 29% (23) 7% (59) 8002012 Vote: Barack Obama 80% (704) 5% (32) 4% (39) 8752012 Vote: Mitt Romney 85% (467) % (6) 3% (9) 5472012 Vote: Other 88% (83) 7% (7) 4% (4) 942012 Vote: Didn’t Vote 58% (396) 33% (225) 9% (6) 6824-Region: Northeast 78% (306) 7% (68) 5% (20) 3944-Region: Midwest 74% (344) 2% (97) 5% (22) 4624-Region: South 77% (634) 7% (43) 6% (47) 8254-Region: West 7% (370) 23% (7) 6% (33) 520Favorable of Trump 8% (748) 4% (33) 5% (44) 924Unfavorable of Trump 73% (83) 23% (262) 4% (5) 44
Continued on next page
National Tracking Poll #181011, October, 2018
329
Table HR9_25
Table HR9_25: Have you watched any of the following TV shows?Gilligans Island
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (653) 9% (425) 6% (23) 220Very Favorable of Trump 8% (48) 4% (70) 5% (26) 55Somewhat Favorable of Trump 80% (329) 5% (62) 4% (8) 409Somewhat Unfavorable of Trump 72% (64) 23% (53) 5% () 228Very Unfavorable of Trump 73% (667) 23% (20) 4% (40) 96Frequent TVWatcher 77% (267) 8% (300) 5% (80) 646Frequent Movie Watchers 78% (773) 7% (64) 5% (52) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
330
Morning ConsultTable HR9_26
Table HR9_26: Have you watched any of the following TV shows?Home Improvement
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (657) 20% (433) 5% () 220Gender: Male 73% (775) 20% (25) 7% (72) 062Gender: Female 77% (882) 9% (28) 3% (39) 39Age: 18-29 57% (278) 34% (66) 9% (46) 490Age: 30-44 84% (439) 2% (6) 5% (24) 524Age: 45-54 84% (339) 2% (47) 5% (9) 406Age: 55-64 8% (280) 6% (55) 3% () 346Age: 65+ 74% (32) 24% (05) 2% () 436Generation Z: 18-21 44% (88) 42% (84) 5% (29) 20Millennial: Age 22-37 75% (424) 20% (5) 5% (30) 568Generation X: Age 38-53 83% (507) 2% (7) 5% (30) 608Boomers: Age 54-72 80% (577) 8% (28) 2% (4) 79PID: Dem (no lean) 73% (56) 2% (64) 6% (44) 769PID: Ind (no lean) 75% (438) 2% (22) 4% (25) 586PID: Rep (no lean) 78% (658) 7% (47) 5% (42) 846PID/Gender: DemMen 69% (250) 2% (77) 0% (36) 362PID/Gender: DemWomen 77% (3) 2% (87) 2% (8) 407PID/Gender: Ind Men 75% (20) 22% (62) 3% (9) 28PID/Gender: Ind Women 75% (229) 20% (60) 5% (6) 305PID/Gender: Rep Men 75% (36) 8% (76) 7% (27) 49PID/Gender: Rep Women 80% (342) 7% (7) 3% (4) 427Ideo: Liberal (1-3) 68% (50) 25% (86) 7% (48) 735Ideo: Moderate (4) 80% (376) 7% (78) 4% (7) 470Ideo: Conservative (5-7) 80% (593) 7% (27) 3% (9) 740Educ: College 76% (52) 8% (275) 6% (87) 53Educ: Bachelors degree 75% (332) 22% (96) 4% (6) 444Educ: Post-grad 7% (73) 26% (63) 3% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
331
Table HR9_26
Table HR9_26: Have you watched any of the following TV shows?Home Improvement
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (657) 20% (433) 5% () 220Income: Under 50k 73% (938) 2% (272) 5% (70) 280Income: 50k-100k 79% (489) 6% (0) 5% (29) 69Income: 100k+ 76% (230) 20% (60) 4% (2) 302Ethnicity: White 78% (352) 8% (308) 4% (63) 723Ethnicity: Hispanic 6% (22) 28% (99) % (39) 350Ethnicity: Afr. Am. 67% (83) 26% (7) 7% (20) 274Ethnicity: Other 60% (22) 27% (54) 4% (28) 204Relig: Protestant 80% (43) 7% (9) 3% (7) 539Relig: Roman Catholic 72% (273) 24% (9) 4% (4) 378Relig: Something Else 85% (88) 2% (27) 2% (5) 22Relig: Jewish 72% (42) 25% (5) 2% () 58Relig: Evangelical 77% (483) 7% (08) 6% (34) 626Relig: Non-Evang. Catholics 76% (427) 2% (5) 3% (7) 559Relig: All Christian 77% (90) 9% (224) 4% (52) 85Relig: All Non-Christian 85% (88) 2% (27) 2% (5) 22Community: Urban 69% (378) 26% (4) 5% (27) 546Community: Suburban 77% (763) 8% (80) 5% (54) 997Community: Rural 78% (56) 7% (2) 5% (30) 658Employ: Private Sector 79% (562) 7% (23) 3% (24) 70Employ: Government 68% (2) 2% (38) 0% (9) 77Employ: Self-Employed 74% (49) 22% (44) 5% (0) 203Employ: Homemaker 78% (98) 7% (22) 5% (6) 26Employ: Student 53% (56) 34% (36) 3% (4) 06Employ: Retired 76% (35) 2% (96) 3% (2) 460Employ: Unemployed 7% (28) 24% (43) 5% (9) 79Employ: Other 80% (9) 3% (3) 7% (7) 239Military HH: Yes 77% (289) 20% (76) 3% () 376Military HH: No 75% (368) 20% (357) 5% (00) 825RD/WT: Right Direction 76% (702) 9% (75) 5% (45) 922RD/WT: Wrong Track 75% (955) 20% (257) 5% (66) 279
Continued on next page
332
Morning ConsultTable HR9_26
Table HR9_26: Have you watched any of the following TV shows?Home Improvement
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (657) 20% (433) 5% () 220Trump Job Approve 79% (743) 7% (59) 4% (36) 937Trump Job Disapprove 73% (839) 22% (250) 5% (57) 47Trump Job Strongly Approve 79% (389) 7% (84) 4% (2) 494Trump Job Somewhat Approve 80% (354) 7% (75) 3% (4) 443Trump Job Somewhat Disapprove 72% (242) 2% (70) 7% (24) 336Trump Job Strongly Disapprove 74% (597) 22% (80) 4% (33) 8#1 Issue: Economy 8% (54) 4% (90) 5% (29) 632#1 Issue: Security 75% (228) 23% (69) 3% (8) 304#1 Issue: Health Care 77% (272) 7% (6) 6% (2) 354#1 Issue: Medicare / Social Security 75% (275) 20% (72) 5% (8) 366#1 Issue: Women’s Issues 66% (99) 26% (39) 7% () 49#1 Issue: Education 67% (08) 26% (42) 7% (2) 62#1 Issue: Energy 66% (72) 32% (34) 2% (2) 08#1 Issue: Other 7% (90) 20% (26) 8% (0) 272016 Vote: Hillary Clinton 76% (55) 20% (44) 4% (3) 7262016 Vote: Donald Trump 80% (592) 7% (26) 3% (22) 7402016 Vote: Someone else 80% (43) 7% (30) 3% (5) 792016 Vote: Didnt Vote 67% (368) 23% (29) 0% (53) 550Voted in 2014: Yes 79% (03) 7% (245) 4% (53) 40Voted in 2014: No 69% (554) 23% (88) 7% (58) 8002012 Vote: Barack Obama 77% (673) 9% (70) 4% (32) 8752012 Vote: Mitt Romney 82% (45) 4% (77) 4% (9) 5472012 Vote: Other 84% (79) 2% (2) 4% (4) 942012 Vote: Didn’t Vote 66% (452) 26% (74) 8% (56) 6824-Region: Northeast 72% (284) 22% (87) 6% (22) 3944-Region: Midwest 8% (372) 6% (73) 4% (7) 4624-Region: South 79% (648) 7% (42) 4% (34) 8254-Region: West 68% (353) 25% (30) 7% (37) 520Favorable of Trump 79% (73) 7% (59) 4% (33) 924Unfavorable of Trump 73% (837) 22% (252) 5% (55) 44
Continued on next page
National Tracking Poll #181011, October, 2018
333
Table HR9_26
Table HR9_26: Have you watched any of the following TV shows?Home Improvement
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 75% (657) 20% (433) 5% () 220Very Favorable of Trump 78% (400) 8% (93) 4% (2) 55Somewhat Favorable of Trump 8% (33) 6% (66) 3% (3) 409Somewhat Unfavorable of Trump 77% (74) 7% (38) 7% (5) 228Very Unfavorable of Trump 72% (662) 23% (24) 4% (40) 96Frequent TVWatcher 78% (283) 8% (296) 4% (68) 646Frequent Movie Watchers 80% (789) 6% (63) 4% (38) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
334
Morning ConsultTable HR9_27
Table HR9_27: Have you watched any of the following TV shows?The Office
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (04) 46% (007) 8% (80) 220Gender: Male 5% (537) 4% (437) 8% (89) 062Gender: Female 42% (477) 50% (570) 8% (9) 39Age: 18-29 59% (290) 30% (46) % (53) 490Age: 30-44 57% (300) 37% (94) 6% (30) 524Age: 45-54 43% (73) 49% (97) 9% (36) 406Age: 55-64 35% (2) 57% (98) 8% (26) 346Age: 65+ 30% (30) 62% (272) 8% (35) 436Generation Z: 18-21 6% (22) 26% (52) 4% (28) 20Millennial: Age 22-37 60% (340) 33% (87) 7% (4) 568Generation X: Age 38-53 47% (283) 45% (276) 8% (49) 608Boomers: Age 54-72 35% (25) 58% (48) 7% (49) 79PID: Dem (no lean) 49% (379) 43% (328) 8% (6) 769PID: Ind (no lean) 47% (275) 45% (263) 8% (48) 586PID: Rep (no lean) 43% (360) 49% (46) 8% (7) 846PID/Gender: DemMen 5% (86) 40% (44) 9% (32) 362PID/Gender: DemWomen 47% (93) 45% (84) 7% (29) 407PID/Gender: Ind Men 52% (46) 42% (8) 6% (7) 28PID/Gender: Ind Women 42% (29) 48% (45) 0% (3) 305PID/Gender: Rep Men 49% (204) 42% (75) 9% (40) 49PID/Gender: Rep Women 36% (56) 56% (24) 7% (3) 427Ideo: Liberal (1-3) 52% (385) 4% (300) 7% (49) 735Ideo: Moderate (4) 49% (232) 45% (22) 6% (26) 470Ideo: Conservative (5-7) 42% (30) 5% (376) 7% (54) 740Educ: College 43% (655) 47% (709) 0% (49) 53Educ: Bachelors degree 54% (24) 4% (82) 5% (22) 444Educ: Post-grad 48% (8) 48% (6) 4% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
335
Table HR9_27
Table HR9_27: Have you watched any of the following TV shows?The Office
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (04) 46% (007) 8% (80) 220Income: Under 50k 43% (545) 47% (596) % (38) 280Income: 50k-100k 50% (307) 46% (282) 5% (30) 69Income: 100k+ 54% (62) 43% (29) 4% () 302Ethnicity: White 45% (779) 48% (823) 7% (2) 723Ethnicity: Hispanic 52% (82) 37% (28) % (39) 350Ethnicity: Afr. Am. 5% (40) 37% (0) 2% (33) 274Ethnicity: Other 47% (96) 40% (82) 3% (26) 204Relig: Protestant 42% (226) 5% (275) 7% (37) 539Relig: Roman Catholic 50% (88) 42% (59) 8% (3) 378Relig: Something Else 44% (98) 48% (05) 8% (8) 22Relig: Jewish 40% (23) 59% (35) % () 58Relig: Evangelical 42% (265) 46% (288) 2% (73) 626Relig: Non-Evang. Catholics 47% (26) 48% (267) 6% (32) 559Relig: All Christian 44% (526) 47% (555) 9% (04) 85Relig: All Non-Christian 44% (98) 48% (05) 8% (8) 22Community: Urban 48% (260) 45% (248) 7% (38) 546Community: Suburban 49% (484) 44% (443) 7% (70) 997Community: Rural 4% (270) 48% (36) % (72) 658Employ: Private Sector 55% (39) 40% (286) 5% (34) 70Employ: Government 47% (83) 39% (70) 4% (25) 77Employ: Self-Employed 48% (98) 46% (94) 5% () 203Employ: Homemaker 40% (50) 52% (66) 8% (0) 26Employ: Student 68% (73) 2% (22) % (2) 06Employ: Retired 29% (32) 63% (290) 8% (38) 460Employ: Unemployed 44% (79) 45% (8) % (9) 79Employ: Other 46% (09) 4% (98) 3% (32) 239Military HH: Yes 44% (64) 48% (80) 8% (32) 376Military HH: No 47% (85) 45% (827) 8% (48) 825RD/WT: Right Direction 42% (39) 47% (436) 0% (95) 922RD/WT: Wrong Track 49% (623) 45% (570) 7% (85) 279
Continued on next page
336
Morning ConsultTable HR9_27
Table HR9_27: Have you watched any of the following TV shows?The Office
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (04) 46% (007) 8% (80) 220Trump Job Approve 43% (40) 49% (460) 8% (76) 937Trump Job Disapprove 50% (575) 44% (499) 6% (72) 47Trump Job Strongly Approve 39% (93) 52% (258) 9% (43) 494Trump Job Somewhat Approve 47% (208) 46% (202) 7% (33) 443Trump Job Somewhat Disapprove 54% (83) 36% (2) 0% (32) 336Trump Job Strongly Disapprove 48% (392) 47% (379) 5% (40) 8#1 Issue: Economy 5% (325) 43% (270) 6% (37) 632#1 Issue: Security 44% (33) 47% (44) 9% (28) 304#1 Issue: Health Care 42% (47) 5% (80) 7% (27) 354#1 Issue: Medicare / Social Security 35% (28) 55% (200) 0% (38) 366#1 Issue: Women’s Issues 48% (72) 39% (59) 3% (9) 49#1 Issue: Education 60% (97) 32% (52) 8% (3) 62#1 Issue: Energy 6% (66) 34% (37) 5% (5) 08#1 Issue: Other 37% (46) 53% (68) 0% (3) 272016 Vote: Hillary Clinton 50% (36) 44% (38) 7% (47) 7262016 Vote: Donald Trump 4% (305) 52% (382) 7% (53) 7402016 Vote: Someone else 50% (89) 43% (77) 7% (3) 792016 Vote: Didnt Vote 47% (257) 42% (229) 2% (64) 550Voted in 2014: Yes 45% (628) 48% (676) 7% (97) 40Voted in 2014: No 48% (387) 4% (33) 0% (83) 8002012 Vote: Barack Obama 45% (395) 48% (422) 7% (58) 8752012 Vote: Mitt Romney 4% (224) 53% (292) 6% (32) 5472012 Vote: Other 47% (44) 37% (35) 7% (6) 942012 Vote: Didn’t Vote 5% (349) 38% (258) % (75) 6824-Region: Northeast 47% (86) 45% (78) 8% (30) 3944-Region: Midwest 48% (22) 45% (209) 7% (33) 4624-Region: South 45% (368) 46% (380) 9% (76) 8254-Region: West 46% (239) 46% (240) 8% (4) 520Favorable of Trump 42% (39) 50% (459) 8% (75) 924Unfavorable of Trump 5% (578) 44% (50) 6% (65) 44
Continued on next page
National Tracking Poll #181011, October, 2018
337
Table HR9_27
Table HR9_27: Have you watched any of the following TV shows?The Office
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 46% (04) 46% (007) 8% (80) 220Very Favorable of Trump 38% (97) 52% (270) 9% (48) 55Somewhat Favorable of Trump 47% (94) 46% (89) 7% (27) 409Somewhat Unfavorable of Trump 55% (26) 39% (88) 6% (3) 228Very Unfavorable of Trump 49% (452) 45% (43) 6% (52) 96Frequent TVWatcher 49% (800) 45% (739) 6% (07) 646Frequent Movie Watchers 53% (523) 40% (400) 7% (67) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
338
Morning ConsultTable HR9_28
Table HR9_28: Have you watched any of the following TV shows?Mad About You
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (92) 49% (078) 0% (22) 220Gender: Male 33% (353) 54% (578) 2% (3) 062Gender: Female 49% (558) 44% (500) 7% (8) 39Age: 18-29 4% (69) 69% (336) 7% (85) 490Age: 30-44 5% (269) 4% (25) 7% (39) 524Age: 45-54 56% (227) 35% (43) 9% (36) 406Age: 55-64 52% (79) 43% (48) 5% (9) 346Age: 65+ 38% (67) 54% (236) 8% (33) 436Generation Z: 18-21 7% (3) 73% (48) 20% (40) 20Millennial: Age 22-37 34% (94) 54% (307) 2% (66) 568Generation X: Age 38-53 55% (337) 37% (222) 8% (49) 608Boomers: Age 54-72 48% (344) 46% (332) 6% (43) 79PID: Dem (no lean) 43% (332) 48% (370) 9% (68) 769PID: Ind (no lean) 4% (238) 5% (297) 9% (5) 586PID: Rep (no lean) 40% (342) 49% (4) % (93) 846PID/Gender: DemMen 32% (6) 54% (97) 4% (49) 362PID/Gender: DemWomen 53% (26) 42% (73) 4% (8) 407PID/Gender: Ind Men 34% (95) 59% (65) 8% (2) 28PID/Gender: Ind Women 47% (43) 43% (32) 0% (30) 305PID/Gender: Rep Men 34% (42) 52% (26) 4% (60) 49PID/Gender: Rep Women 47% (200) 46% (95) 8% (33) 427Ideo: Liberal (1-3) 42% (3) 47% (343) % (8) 735Ideo: Moderate (4) 44% (206) 5% (238) 5% (25) 470Ideo: Conservative (5-7) 40% (294) 52% (383) 9% (63) 740Educ: College 4% (622) 47% (78) % (72) 53Educ: Bachelors degree 44% (94) 5% (226) 6% (25) 444Educ: Post-grad 39% (96) 55% (34) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
339
Table HR9_28
Table HR9_28: Have you watched any of the following TV shows?Mad About You
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (92) 49% (078) 0% (22) 220Income: Under 50k 39% (50) 50% (645) 0% (34) 280Income: 50k-100k 44% (273) 47% (292) 9% (54) 69Income: 100k+ 46% (38) 46% (40) 8% (24) 302Ethnicity: White 44% (755) 48% (834) 8% (33) 723Ethnicity: Hispanic 33% (4) 50% (75) 7% (60) 350Ethnicity: Afr. Am. 35% (95) 52% (42) 3% (37) 274Ethnicity: Other 30% (6) 50% (0) 20% (42) 204Relig: Protestant 46% (248) 46% (250) 8% (4) 539Relig: Roman Catholic 39% (47) 52% (97) 9% (34) 378Relig: Something Else 40% (89) 5% (3) 8% (8) 22Relig: Jewish 57% (33) 39% (23) 4% (2) 58Relig: Evangelical 42% (265) 47% (292) % (70) 626Relig: Non-Evang. Catholics 43% (243) 50% (280) 7% (37) 559Relig: All Christian 43% (508) 48% (57) 9% (06) 85Relig: All Non-Christian 40% (89) 5% (3) 8% (8) 22Community: Urban 35% (92) 54% (294) % (6) 546Community: Suburban 43% (433) 48% (478) 9% (86) 997Community: Rural 44% (287) 46% (306) 0% (65) 658Employ: Private Sector 44% (35) 49% (349) 6% (46) 70Employ: Government 36% (64) 44% (78) 20% (35) 77Employ: Self-Employed 42% (86) 49% (99) 9% (8) 203Employ: Homemaker 55% (69) 37% (46) 8% () 26Employ: Student 0% (0) 78% (83) 2% (3) 06Employ: Retired 4% (90) 5% (233) 8% (37) 460Employ: Unemployed 37% (66) 54% (98) 8% (5) 79Employ: Other 47% (2) 38% (9) 5% (36) 239Military HH: Yes 43% (62) 49% (84) 8% (30) 376Military HH: No 4% (750) 49% (894) 0% (82) 825RD/WT: Right Direction 40% (369) 48% (447) 2% (07) 922RD/WT: Wrong Track 42% (543) 49% (63) 8% (04) 279
Continued on next page
340
Morning ConsultTable HR9_28
Table HR9_28: Have you watched any of the following TV shows?Mad About You
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (92) 49% (078) 0% (22) 220Trump Job Approve 4% (387) 49% (460) 0% (90) 937Trump Job Disapprove 42% (483) 50% (569) 8% (94) 47Trump Job Strongly Approve 40% (99) 5% (250) 9% (45) 494Trump Job Somewhat Approve 42% (88) 47% (20) 0% (46) 443Trump Job Somewhat Disapprove 36% (20) 54% (80) % (36) 336Trump Job Strongly Disapprove 45% (363) 48% (389) 7% (58) 8#1 Issue: Economy 40% (255) 5% (324) 8% (52) 632#1 Issue: Security 4% (25) 49% (50) 9% (28) 304#1 Issue: Health Care 43% (52) 47% (67) 0% (35) 354#1 Issue: Medicare / Social Security 49% (78) 42% (54) 9% (34) 366#1 Issue: Women’s Issues 42% (62) 45% (67) 3% (9) 49#1 Issue: Education 32% (5) 56% (9) 2% (20) 62#1 Issue: Energy 38% (4) 54% (58) 8% (9) 08#1 Issue: Other 38% (48) 52% (65) % (4) 272016 Vote: Hillary Clinton 48% (350) 44% (39) 8% (57) 7262016 Vote: Donald Trump 4% (302) 49% (364) 0% (74) 7402016 Vote: Someone else 37% (67) 56% (0) 6% () 792016 Vote: Didnt Vote 35% (9) 53% (290) 3% (69) 550Voted in 2014: Yes 46% (644) 46% (638) 8% (9) 40Voted in 2014: No 34% (268) 55% (439) 2% (93) 8002012 Vote: Barack Obama 48% (424) 44% (388) 7% (63) 8752012 Vote: Mitt Romney 43% (237) 47% (259) 9% (52) 5472012 Vote: Other 47% (44) 46% (43) 8% (7) 942012 Vote: Didn’t Vote 30% (206) 57% (386) 3% (90) 6824-Region: Northeast 40% (59) 49% (95) 0% (40) 3944-Region: Midwest 44% (202) 48% (222) 8% (38) 4624-Region: South 43% (354) 48% (395) 9% (76) 8254-Region: West 38% (97) 5% (266) % (58) 520Favorable of Trump 40% (366) 50% (464) 0% (93) 924Unfavorable of Trump 43% (494) 49% (566) 7% (84) 44
Continued on next page
National Tracking Poll #181011, October, 2018
341
Table HR9_28
Table HR9_28: Have you watched any of the following TV shows?Mad About You
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (92) 49% (078) 0% (22) 220Very Favorable of Trump 37% (92) 52% (268) % (54) 55Somewhat Favorable of Trump 43% (74) 48% (96) 0% (39) 409Somewhat Unfavorable of Trump 44% (99) 47% (07) 0% (22) 228Very Unfavorable of Trump 43% (395) 50% (459) 7% (63) 96Frequent TVWatcher 44% (725) 48% (789) 8% (33) 646Frequent Movie Watchers 45% (444) 47% (463) 8% (83) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
342
Morning ConsultTable HR9_29
Table HR9_29: Have you watched any of the following TV shows?Cagney & Lacey
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (93) 50% (08) 8% (79) 220Gender: Male 32% (34) 58% (62) 0% (09) 062Gender: Female 50% (572) 44% (496) 6% (7) 39Age: 18-29 8% (40) 75% (367) 7% (82) 490Age: 30-44 2% () 69% (36) 0% (52) 524Age: 45-54 58% (235) 36% (46) 6% (24) 406Age: 55-64 66% (229) 3% (06) 3% () 346Age: 65+ 68% (298) 29% (28) 2% (0) 436Generation Z: 18-21 6% (2) 74% (48) 20% (4) 20Millennial: Age 22-37 0% (57) 78% (44) 2% (7) 568Generation X: Age 38-53 48% (29) 44% (270) 8% (46) 608Boomers: Age 54-72 69% (498) 29% (205) 2% (5) 79PID: Dem (no lean) 48% (368) 44% (34) 8% (60) 769PID: Ind (no lean) 37% (29) 55% (323) 7% (43) 586PID: Rep (no lean) 39% (326) 52% (444) 9% (76) 846PID/Gender: DemMen 37% (36) 5% (85) 2% (42) 362PID/Gender: DemWomen 57% (233) 38% (56) 4% (8) 407PID/Gender: Ind Men 27% (76) 66% (87) 7% (9) 28PID/Gender: Ind Women 47% (43) 45% (37) 8% (25) 305PID/Gender: Rep Men 3% (30) 57% (24) % (48) 49PID/Gender: Rep Women 46% (96) 48% (203) 7% (28) 427Ideo: Liberal (1-3) 45% (327) 47% (345) 9% (63) 735Ideo: Moderate (4) 40% (86) 54% (253) 7% (3) 470Ideo: Conservative (5-7) 43% (39) 5% (380) 5% (40) 740Educ: College 40% (6) 50% (749) 0% (52) 53Educ: Bachelors degree 42% (86) 54% (24) 4% (7) 444Educ: Post-grad 48% (6) 48% (8) 4% (0) 244
Continued on next page
National Tracking Poll #181011, October, 2018
343
Table HR9_29
Table HR9_29: Have you watched any of the following TV shows?Cagney & Lacey
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (93) 50% (08) 8% (79) 220Income: Under 50k 4% (524) 50% (638) 9% (8) 280Income: 50k-100k 42% (259) 5% (36) 7% (44) 69Income: 100k+ 43% (30) 5% (54) 6% (7) 302Ethnicity: White 43% (746) 50% (858) 7% (8) 723Ethnicity: Hispanic 26% (90) 58% (203) 6% (57) 350Ethnicity: Afr. Am. 45% (25) 46% (25) 9% (25) 274Ethnicity: Other 2% (43) 6% (25) 8% (36) 204Relig: Protestant 52% (279) 45% (242) 3% (8) 539Relig: Roman Catholic 42% (59) 52% (97) 6% (22) 378Relig: Something Else 4% (90) 5% (2) 8% (8) 22Relig: Jewish 63% (37) 35% (20) 2% () 58Relig: Evangelical 45% (283) 47% (294) 8% (49) 626Relig: Non-Evang. Catholics 48% (267) 48% (270) 4% (22) 559Relig: All Christian 46% (550) 48% (564) 6% (7) 85Relig: All Non-Christian 4% (90) 5% (2) 8% (8) 22Community: Urban 38% (20) 52% (283) 0% (53) 546Community: Suburban 4% (43) 5% (5) 7% (73) 997Community: Rural 44% (29) 48% (34) 8% (53) 658Employ: Private Sector 36% (257) 58% (409) 6% (44) 70Employ: Government 32% (57) 55% (97) 3% (23) 77Employ: Self-Employed 4% (84) 50% (0) 9% (7) 203Employ: Homemaker 38% (48) 52% (65) 0% (3) 26Employ: Student 9% (0) 77% (82) 4% (4) 06Employ: Retired 65% (297) 32% (49) 3% (4) 460Employ: Unemployed 3% (55) 59% (07) 0% (7) 79Employ: Other 44% (05) 4% (98) 5% (37) 239Military HH: Yes 50% (88) 44% (67) 6% (2) 376Military HH: No 40% (725) 52% (942) 9% (58) 825RD/WT: Right Direction 39% (363) 53% (489) 8% (70) 922RD/WT: Wrong Track 43% (550) 48% (620) 9% (09) 279
Continued on next page
344
Morning ConsultTable HR9_29
Table HR9_29: Have you watched any of the following TV shows?Cagney & Lacey
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (93) 50% (08) 8% (79) 220Trump Job Approve 42% (392) 5% (48) 7% (64) 937Trump Job Disapprove 44% (500) 49% (558) 8% (88) 47Trump Job Strongly Approve 43% (20) 50% (247) 8% (37) 494Trump Job Somewhat Approve 4% (82) 53% (234) 6% (27) 443Trump Job Somewhat Disapprove 37% (23) 53% (78) 0% (35) 336Trump Job Strongly Disapprove 46% (377) 47% (380) 7% (54) 8#1 Issue: Economy 37% (234) 57% (358) 6% (40) 632#1 Issue: Security 45% (36) 50% (52) 5% (6) 304#1 Issue: Health Care 45% (6) 45% (60) 9% (33) 354#1 Issue: Medicare / Social Security 63% (230) 3% (2) 6% (23) 366#1 Issue: Women’s Issues 30% (45) 54% (80) 6% (25) 49#1 Issue: Education 9% (3) 70% (3) % (7) 62#1 Issue: Energy 28% (30) 63% (68) 9% (9) 08#1 Issue: Other 36% (46) 5% (64) 3% (6) 272016 Vote: Hillary Clinton 5% (367) 43% (32) 7% (48) 7262016 Vote: Donald Trump 44% (327) 50% (373) 5% (4) 7402016 Vote: Someone else 38% (69) 55% (99) 7% (2) 792016 Vote: Didnt Vote 27% (50) 59% (324) 4% (77) 550Voted in 2014: Yes 49% (689) 44% (62) 6% (9) 40Voted in 2014: No 28% (224) 6% (488) % (89) 8002012 Vote: Barack Obama 52% (454) 42% (369) 6% (52) 8752012 Vote: Mitt Romney 47% (256) 48% (263) 5% (29) 5472012 Vote: Other 43% (40) 47% (44) 0% (0) 942012 Vote: Didn’t Vote 24% (60) 63% (433) 3% (89) 6824-Region: Northeast 42% (67) 52% (203) 6% (23) 3944-Region: Midwest 4% (89) 53% (244) 6% (29) 4624-Region: South 4% (335) 50% (43) 9% (77) 8254-Region: West 43% (222) 48% (247) 0% (5) 520Favorable of Trump 42% (388) 5% (474) 7% (62) 924Unfavorable of Trump 43% (492) 50% (574) 7% (79) 44
Continued on next page
National Tracking Poll #181011, October, 2018
345
Table HR9_29
Table HR9_29: Have you watched any of the following TV shows?Cagney & Lacey
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 4% (93) 50% (08) 8% (79) 220Very Favorable of Trump 42% (25) 5% (263) 7% (37) 55Somewhat Favorable of Trump 42% (73) 52% (2) 6% (25) 409Somewhat Unfavorable of Trump 37% (84) 53% (20) 0% (24) 228Very Unfavorable of Trump 44% (408) 50% (454) 6% (55) 96Frequent TVWatcher 43% (70) 50% (88) 7% (7) 646Frequent Movie Watchers 42% (42) 50% (495) 8% (83) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
346
Morning ConsultTable HR9_30
Table HR9_30: Have you watched any of the following TV shows?Martin
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 38% (835) 53% (58) 9% (208) 220Gender: Male 39% (40) 52% (549) 0% (03) 062Gender: Female 37% (425) 53% (609) 9% (05) 39Age: 18-29 29% (4) 58% (286) 3% (63) 490Age: 30-44 59% (30) 35% (8) 6% (32) 524Age: 45-54 49% (98) 42% (69) 9% (38) 406Age: 55-64 29% (00) 63% (28) 8% (28) 346Age: 65+ 20% (86) 70% (304) % (47) 436Generation Z: 18-21 22% (44) 63% (26) 5% (30) 20Millennial: Age 22-37 45% (254) 47% (265) 9% (50) 568Generation X: Age 38-53 55% (332) 37% (225) 8% (5) 608Boomers: Age 54-72 28% (99) 64% (46) 8% (59) 79PID: Dem (no lean) 44% (335) 48% (369) 8% (65) 769PID: Ind (no lean) 39% (229) 52% (306) 9% (5) 586PID: Rep (no lean) 32% (27) 57% (484) % (9) 846PID/Gender: DemMen 46% (66) 44% (59) 0% (38) 362PID/Gender: DemWomen 42% (69) 52% (20) 7% (27) 407PID/Gender: Ind Men 38% (06) 56% (57) 6% (8) 28PID/Gender: Ind Women 40% (22) 49% (49) % (34) 305PID/Gender: Rep Men 33% (38) 56% (234) % (48) 49PID/Gender: Rep Women 3% (33) 59% (250) 0% (44) 427Ideo: Liberal (1-3) 39% (284) 52% (384) 9% (67) 735Ideo: Moderate (4) 44% (207) 49% (232) 7% (3) 470Ideo: Conservative (5-7) 29% (26) 62% (456) 9% (68) 740Educ: College 4% (622) 48% (728) % (63) 53Educ: Bachelors degree 33% (46) 60% (268) 7% (30) 444Educ: Post-grad 27% (67) 67% (62) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
347
Table HR9_30
Table HR9_30: Have you watched any of the following TV shows?Martin
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 38% (835) 53% (58) 9% (208) 220Income: Under 50k 40% (57) 49% (633) 0% (30) 280Income: 50k-100k 38% (234) 54% (333) 8% (52) 69Income: 100k+ 28% (84) 64% (93) 8% (25) 302Ethnicity: White 3% (537) 59% (025) 9% (6) 723Ethnicity: Hispanic 43% (5) 44% (53) 3% (45) 350Ethnicity: Afr. Am. 78% (23) 7% (47) 5% (4) 274Ethnicity: Other 42% (85) 42% (86) 6% (33) 204Relig: Protestant 30% (59) 62% (335) 8% (45) 539Relig: Roman Catholic 30% (2) 6% (229) 0% (37) 378Relig: Something Else 44% (97) 49% (08) 7% (6) 22Relig: Jewish 36% (2) 58% (34) 6% (4) 58Relig: Evangelical 42% (265) 48% (300) 0% (60) 626Relig: Non-Evang. Catholics 26% (47) 65% (36) 9% (5) 559Relig: All Christian 35% (42) 56% (66) 9% (2) 85Relig: All Non-Christian 44% (97) 49% (08) 7% (6) 22Community: Urban 47% (256) 45% (246) 8% (44) 546Community: Suburban 33% (328) 58% (575) 9% (93) 997Community: Rural 38% (250) 5% (337) % (7) 658Employ: Private Sector 4% (29) 53% (376) 6% (43) 70Employ: Government 34% (6) 5% (9) 4% (25) 77Employ: Self-Employed 44% (90) 47% (95) 9% (8) 203Employ: Homemaker 46% (58) 47% (59) 7% (9) 26Employ: Student 29% (3) 62% (66) 9% (9) 06Employ: Retired 23% (05) 67% (307) % (49) 460Employ: Unemployed 43% (76) 49% (88) 8% (4) 79Employ: Other 5% (22) 32% (76) 7% (40) 239Military HH: Yes 39% (46) 53% (200) 8% (30) 376Military HH: No 38% (689) 53% (959) 0% (78) 825RD/WT: Right Direction 33% (308) 55% (508) 2% (06) 922RD/WT: Wrong Track 4% (527) 5% (650) 8% (02) 279
Continued on next page
348
Morning ConsultTable HR9_30
Table HR9_30: Have you watched any of the following TV shows?Martin
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 38% (835) 53% (58) 9% (208) 220Trump Job Approve 33% (307) 57% (536) 0% (94) 937Trump Job Disapprove 42% (483) 50% (575) 8% (88) 47Trump Job Strongly Approve 32% (56) 58% (289) 0% (49) 494Trump Job Somewhat Approve 34% (50) 56% (248) 0% (46) 443Trump Job Somewhat Disapprove 42% (42) 50% (67) 8% (27) 336Trump Job Strongly Disapprove 42% (34) 50% (408) 8% (6) 8#1 Issue: Economy 4% (26) 52% (329) 7% (42) 632#1 Issue: Security 29% (88) 62% (89) 9% (28) 304#1 Issue: Health Care 38% (35) 49% (73) 3% (46) 354#1 Issue: Medicare / Social Security 34% (26) 53% (95) 2% (44) 366#1 Issue: Women’s Issues 36% (54) 55% (8) 9% (4) 49#1 Issue: Education 4% (67) 49% (80) 9% (5) 62#1 Issue: Energy 4% (45) 55% (60) 3% (3) 08#1 Issue: Other 47% (59) 4% (52) 2% (6) 272016 Vote: Hillary Clinton 45% (323) 48% (350) 7% (53) 7262016 Vote: Donald Trump 29% (24) 6% (449) 0% (76) 7402016 Vote: Someone else 33% (59) 6% (09) 6% () 792016 Vote: Didnt Vote 43% (235) 45% (248) 2% (67) 550Voted in 2014: Yes 37% (58) 55% (767) 8% (6) 40Voted in 2014: No 40% (37) 49% (392) % (9) 8002012 Vote: Barack Obama 46% (400) 48% (47) 7% (58) 8752012 Vote: Mitt Romney 25% (36) 65% (354) % (58) 5472012 Vote: Other 38% (36) 53% (50) 9% (9) 942012 Vote: Didn’t Vote 39% (263) 49% (336) 2% (83) 6824-Region: Northeast 34% (33) 57% (223) 0% (38) 3944-Region: Midwest 33% (5) 57% (266) 0% (45) 4624-Region: South 47% (384) 45% (37) 8% (70) 8254-Region: West 32% (67) 57% (298) % (55) 520Favorable of Trump 32% (298) 58% (535) 0% (9) 924Unfavorable of Trump 4% (473) 5% (585) 8% (87) 44
Continued on next page
National Tracking Poll #181011, October, 2018
349
Table HR9_30
Table HR9_30: Have you watched any of the following TV shows?Martin
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 38% (835) 53% (58) 9% (208) 220Very Favorable of Trump 29% (5) 60% (309) % (55) 55Somewhat Favorable of Trump 36% (47) 55% (226) 9% (37) 409Somewhat Unfavorable of Trump 40% (92) 5% (6) 9% (20) 228Very Unfavorable of Trump 42% (38) 5% (468) 7% (67) 96Frequent TVWatcher 39% (649) 52% (857) 9% (4) 646Frequent Movie Watchers 46% (458) 46% (45) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
350
Morning ConsultTable HR9_31
Table HR9_31: Have you watched any of the following TV shows?Living Single
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 26% (582) 62% (372) % (247) 220Gender: Male 25% (265) 63% (665) 2% (33) 062Gender: Female 28% (37) 62% (707) 0% (5) 39Age: 18-29 7% (85) 67% (327) 6% (77) 490Age: 30-44 44% (229) 48% (250) 9% (45) 524Age: 45-54 37% (50) 53% (25) 0% (40) 406Age: 55-64 9% (66) 70% (242) % (38) 346Age: 65+ 2% (52) 78% (338) % (46) 436Generation Z: 18-21 8% (7) 75% (5) 7% (33) 20Millennial: Age 22-37 33% (87) 55% (32) 2% (70) 568Generation X: Age 38-53 40% (246) 50% (304) 9% (58) 608Boomers: Age 54-72 7% (24) 72% (520) 0% (75) 79PID: Dem (no lean) 36% (274) 56% (427) 9% (68) 769PID: Ind (no lean) 23% (36) 66% (386) % (63) 586PID: Rep (no lean) 20% (7) 66% (559) 4% (6) 846PID/Gender: DemMen 34% (23) 54% (95) 2% (44) 362PID/Gender: DemWomen 37% (5) 57% (232) 6% (23) 407PID/Gender: Ind Men 2% (58) 72% (202) 7% (2) 28PID/Gender: Ind Women 26% (78) 60% (84) 4% (43) 305PID/Gender: Rep Men 20% (84) 64% (268) 6% (67) 49PID/Gender: Rep Women 2% (88) 68% (29) % (49) 427Ideo: Liberal (1-3) 30% (28) 60% (442) 0% (75) 735Ideo: Moderate (4) 34% (58) 59% (278) 7% (34) 470Ideo: Conservative (5-7) 7% (25) 72% (532) % (82) 740Educ: College 29% (435) 58% (882) 3% (95) 53Educ: Bachelors degree 22% (99) 69% (306) 9% (38) 444Educ: Post-grad 9% (47) 75% (83) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
351
Table HR9_31
Table HR9_31: Have you watched any of the following TV shows?Living Single
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 26% (582) 62% (372) % (247) 220Income: Under 50k 29% (377) 58% (742) 3% (6) 280Income: 50k-100k 26% (59) 65% (403) 9% (57) 69Income: 100k+ 5% (46) 75% (227) 0% (29) 302Ethnicity: White 8% (33) 7% (28) % (9) 723Ethnicity: Hispanic 33% (5) 52% (83) 5% (5) 350Ethnicity: Afr. Am. 74% (202) 8% (49) 8% (23) 274Ethnicity: Other 32% (66) 5% (04) 7% (34) 204Relig: Protestant 20% (06) 7% (385) 9% (48) 539Relig: Roman Catholic 22% (83) 66% (249) 2% (46) 378Relig: Something Else 33% (73) 57% (25) 0% (22) 22Relig: Jewish 7% (0) 78% (46) 4% (3) 58Relig: Evangelical 3% (95) 56% (353) 2% (78) 626Relig: Non-Evang. Catholics 8% (03) 73% (406) 9% (5) 559Relig: All Christian 25% (297) 64% (759) % (29) 85Relig: All Non-Christian 33% (73) 57% (25) 0% (22) 22Community: Urban 34% (87) 55% (300) % (59) 546Community: Suburban 25% (245) 65% (647) 0% (04) 997Community: Rural 23% (50) 64% (425) 3% (84) 658Employ: Private Sector 30% (22) 62% (44) 8% (57) 70Employ: Government 25% (44) 54% (96) 2% (37) 77Employ: Self-Employed 3% (64) 58% (8) % (22) 203Employ: Homemaker 36% (45) 55% (69) 9% () 26Employ: Student 3% (4) 75% (80) 2% (3) 06Employ: Retired 6% (7) 75% (347) 9% (42) 460Employ: Unemployed 30% (53) 60% (07) 0% (8) 79Employ: Other 33% (78) 47% (3) 20% (47) 239Military HH: Yes 27% (03) 63% (236) 0% (37) 376Military HH: No 26% (479) 62% (36) 2% (20) 825RD/WT: Right Direction 9% (75) 68% (624) 3% (24) 922RD/WT: Wrong Track 32% (407) 59% (748) 0% (23) 279
Continued on next page
352
Morning ConsultTable HR9_31
Table HR9_31: Have you watched any of the following TV shows?Living Single
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 26% (582) 62% (372) % (247) 220Trump Job Approve 9% (74) 70% (657) % (06) 937Trump Job Disapprove 33% (378) 58% (662) 9% (07) 47Trump Job Strongly Approve 20% (97) 69% (343) % (54) 494Trump Job Somewhat Approve 7% (77) 7% (35) 2% (52) 443Trump Job Somewhat Disapprove 30% (02) 55% (86) 4% (49) 336Trump Job Strongly Disapprove 34% (276) 59% (476) 7% (59) 8#1 Issue: Economy 30% (88) 62% (394) 8% (5) 632#1 Issue: Security 7% (5) 7% (26) 2% (37) 304#1 Issue: Health Care 30% (07) 56% (200) 3% (47) 354#1 Issue: Medicare / Social Security 23% (84) 66% (242) % (40) 366#1 Issue: Women’s Issues 3% (46) 58% (86) 2% (7) 49#1 Issue: Education 23% (38) 62% (00) 5% (24) 62#1 Issue: Energy 8% (20) 69% (75) 2% (3) 08#1 Issue: Other 39% (49) 48% (60) 4% (8) 272016 Vote: Hillary Clinton 37% (269) 55% (396) 8% (60) 7262016 Vote: Donald Trump 7% (23) 7% (526) 2% (9) 7402016 Vote: Someone else 2% (38) 7% (28) 8% (4) 792016 Vote: Didnt Vote 28% (52) 57% (36) 5% (83) 550Voted in 2014: Yes 26% (367) 64% (889) 0% (44) 40Voted in 2014: No 27% (24) 60% (483) 3% (03) 8002012 Vote: Barack Obama 36% (35) 57% (497) 7% (63) 8752012 Vote: Mitt Romney 3% (73) 75% (409) 2% (65) 5472012 Vote: Other 20% (9) 64% (60) 6% (5) 942012 Vote: Didn’t Vote 25% (73) 59% (405) 5% (04) 6824-Region: Northeast 22% (88) 67% (264) % (42) 3944-Region: Midwest 22% (02) 67% (30) % (50) 4624-Region: South 33% (270) 56% (463) % (9) 8254-Region: West 23% (22) 64% (334) 2% (64) 520Favorable of Trump 8% (67) 70% (644) 2% (3) 924Unfavorable of Trump 32% (372) 59% (673) 9% (00) 44
Continued on next page
National Tracking Poll #181011, October, 2018
353
Table HR9_31
Table HR9_31: Have you watched any of the following TV shows?Living Single
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 26% (582) 62% (372) % (247) 220Very Favorable of Trump 8% (9) 70% (359) 3% (65) 55Somewhat Favorable of Trump 9% (76) 70% (286) 2% (48) 409Somewhat Unfavorable of Trump 30% (67) 60% (36) % (25) 228Very Unfavorable of Trump 33% (304) 59% (537) 8% (75) 96Frequent TVWatcher 28% (460) 62% (06) 0% (70) 646Frequent Movie Watchers 33% (324) 57% (56) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
354
Morning ConsultTable HR9_32
Table HR9_32: Have you watched any of the following TV shows?I Dream of Jeanie
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 70% (537) 23% (52) 7% (52) 220Gender: Male 63% (665) 28% (300) 9% (98) 062Gender: Female 77% (872) 9% (22) 5% (54) 39Age: 18-29 26% (27) 57% (278) 7% (84) 490Age: 30-44 69% (362) 26% (37) 5% (24) 524Age: 45-54 86% (349) 0% (40) 4% (7) 406Age: 55-64 92% (39) 5% (6) 3% (0) 346Age: 65+ 87% (379) 9% (4) 4% (7) 436Generation Z: 18-21 5% (30) 64% (28) 2% (43) 20Millennial: Age 22-37 48% (275) 42% (239) 0% (55) 568Generation X: Age 38-53 8% (495) 4% (85) 5% (27) 608Boomers: Age 54-72 92% (663) 6% (42) 2% (3) 79PID: Dem (no lean) 70% (540) 23% (76) 7% (53) 769PID: Ind (no lean) 68% (398) 26% (55) 6% (34) 586PID: Rep (no lean) 7% (599) 2% (82) 8% (66) 846PID/Gender: DemMen 6% (220) 29% (06) 0% (37) 362PID/Gender: DemWomen 79% (320) 7% (70) 4% (7) 407PID/Gender: Ind Men 64% (8) 30% (83) 6% (7) 28PID/Gender: Ind Women 7% (26) 23% (72) 5% (7) 305PID/Gender: Rep Men 63% (264) 26% () % (45) 49PID/Gender: Rep Women 78% (335) 7% (7) 5% (2) 427Ideo: Liberal (1-3) 64% (472) 28% (203) 8% (6) 735Ideo: Moderate (4) 73% (34) 22% (05) 5% (24) 470Ideo: Conservative (5-7) 77% (569) 9% (37) 5% (34) 740Educ: College 68% (035) 23% (350) 8% (28) 53Educ: Bachelors degree 75% (33) 22% (98) 3% (5) 444Educ: Post-grad 70% (7) 26% (64) 4% (9) 244
Continued on next page
National Tracking Poll #181011, October, 2018
355
Table HR9_32
Table HR9_32: Have you watched any of the following TV shows?I Dream of Jeanie
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 70% (537) 23% (52) 7% (52) 220Income: Under 50k 66% (849) 25% (326) 8% (05) 280Income: 50k-100k 74% (460) 20% (26) 5% (33) 69Income: 100k+ 75% (228) 20% (60) 5% (4) 302Ethnicity: White 73% (254) 22% (38) 5% (88) 723Ethnicity: Hispanic 52% (82) 35% (22) 3% (46) 350Ethnicity: Afr. Am. 70% (9) 8% (49) 2% (34) 274Ethnicity: Other 45% (92) 40% (82) 5% (3) 204Relig: Protestant 83% (449) 4% (75) 3% (5) 539Relig: Roman Catholic 7% (269) 23% (86) 6% (23) 378Relig: Something Else 72% (59) 23% (5) 5% () 22Relig: Jewish 77% (45) 9% () 4% (2) 58Relig: Evangelical 77% (483) 6% (98) 7% (45) 626Relig: Non-Evang. Catholics 77% (429) 9% (07) 4% (23) 559Relig: All Christian 77% (93) 7% (204) 6% (68) 85Relig: All Non-Christian 72% (59) 23% (5) 5% () 22Community: Urban 64% (348) 29% (57) 7% (4) 546Community: Suburban 7% (709) 22% (222) 7% (66) 997Community: Rural 73% (480) 20% (33) 7% (46) 658Employ: Private Sector 69% (490) 26% (83) 5% (38) 70Employ: Government 68% (20) 23% (4) 9% (7) 77Employ: Self-Employed 70% (42) 24% (48) 6% (3) 203Employ: Homemaker 73% (9) 20% (25) 8% (0) 26Employ: Student 7% (8) 66% (7) 6% (7) 06Employ: Retired 87% (400) 9% (42) 4% (8) 460Employ: Unemployed 55% (99) 36% (65) 9% (5) 79Employ: Other 74% (76) 6% (38) 0% (25) 239Military HH: Yes 8% (304) 5% (56) 4% (6) 376Military HH: No 68% (232) 25% (456) 7% (37) 825RD/WT: Right Direction 70% (644) 22% (206) 8% (7) 922RD/WT: Wrong Track 70% (892) 24% (306) 6% (8) 279
Continued on next page
356
Morning ConsultTable HR9_32
Table HR9_32: Have you watched any of the following TV shows?I Dream of Jeanie
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 70% (537) 23% (52) 7% (52) 220Trump Job Approve 74% (69) 20% (90) 6% (57) 937Trump Job Disapprove 69% (787) 25% (284) 7% (75) 47Trump Job Strongly Approve 75% (37) 9% (92) 6% (30) 494Trump Job Somewhat Approve 72% (320) 22% (97) 6% (26) 443Trump Job Somewhat Disapprove 64% (26) 27% (92) 8% (28) 336Trump Job Strongly Disapprove 7% (57) 24% (92) 6% (47) 8#1 Issue: Economy 69% (439) 24% (54) 6% (39) 632#1 Issue: Security 76% (23) 2% (64) 3% (0) 304#1 Issue: Health Care 74% (262) 9% (66) 7% (26) 354#1 Issue: Medicare / Social Security 84% (306) 0% (35) 7% (24) 366#1 Issue: Women’s Issues 55% (8) 33% (49) 3% (9) 49#1 Issue: Education 43% (69) 47% (75) 0% (7) 62#1 Issue: Energy 47% (50) 47% (50) 6% (7) 08#1 Issue: Other 77% (98) 5% (9) 8% (0) 272016 Vote: Hillary Clinton 74% (534) 2% (49) 6% (43) 7262016 Vote: Donald Trump 79% (582) 7% (24) 5% (34) 7402016 Vote: Someone else 72% (29) 23% (4) 5% (9) 792016 Vote: Didnt Vote 53% (290) 36% (97) 2% (64) 550Voted in 2014: Yes 78% (098) 7% (235) 5% (68) 40Voted in 2014: No 55% (439) 35% (277) % (84) 8002012 Vote: Barack Obama 77% (678) 8% (59) 4% (39) 8752012 Vote: Mitt Romney 82% (447) 3% (74) 5% (27) 5472012 Vote: Other 83% (78) 8% (8) 9% (9) 942012 Vote: Didn’t Vote 49% (33) 40% (272) 2% (79) 6824-Region: Northeast 70% (277) 25% (98) 5% (9) 3944-Region: Midwest 70% (322) 25% (6) 5% (24) 4624-Region: South 72% (593) 20% (67) 8% (65) 8254-Region: West 66% (345) 25% (3) 9% (45) 520Favorable of Trump 75% (690) 20% (84) 5% (50) 924Unfavorable of Trump 68% (783) 25% (292) 6% (70) 44
Continued on next page
National Tracking Poll #181011, October, 2018
357
Table HR9_32
Table HR9_32: Have you watched any of the following TV shows?I Dream of Jeanie
Demographic Yes, I have watched No, I have not watchedDon’t know / No
opinion Total N
Adults 70% (537) 23% (52) 7% (52) 220Very Favorable of Trump 75% (388) 8% (93) 6% (33) 55Somewhat Favorable of Trump 74% (302) 22% (90) 4% (7) 409Somewhat Unfavorable of Trump 65% (49) 28% (63) 7% (6) 228Very Unfavorable of Trump 69% (634) 25% (229) 6% (54) 96Frequent TVWatcher 72% (89) 22% (370) 5% (87) 646Frequent Movie Watchers 7% (698) 23% (223) 7% (68) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
358
Morning ConsultTable HR10_1
Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Friends
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Gender: Male 26% (273) 23% (244) 7% (86) 24% (257) 0% (02) 062Gender: Female 3% (354) 22% (254) 6% (77) 25% (28) 6% (73) 39Age: 18-29 35% (73) 23% (4) % (54) 8% (89) 2% (60) 490Age: 30-44 36% (89) 23% (20) 7% (89) 9% (00) 5% (26) 524Age: 45-54 26% (07) 24% (95) 20% (83) 23% (93) 7% (28) 406Age: 55-64 24% (82) 23% (8) 5% (5) 32% (0) 6% (2) 346Age: 65+ 8% (77) 20% (87) 20% (87) 33% (45) 9% (4) 436Generation Z: 18-21 33% (67) 24% (48) 6% () 24% (48) 4% (27) 20Millennial: Age 22-37 36% (204) 23% (33) 6% (90) 7% (95) 8% (46) 568Generation X: Age 38-53 3% (9) 23% (42) 8% () 2% (28) 6% (35) 608Boomers: Age 54-72 2% (54) 22% (55) 8% (27) 32% (23) 7% (5) 79PID: Dem (no lean) 27% (2) 24% (88) 8% (38) 2% (64) 9% (68) 769PID: Ind (no lean) 27% (55) 2% (24) 7% (99) 30% (75) 5% (3) 586PID: Rep (no lean) 3% (26) 22% (86) 5% (26) 23% (98) 9% (75) 846PID/Gender: DemMen 23% (82) 27% (99) 7% (62) 20% (73) 3% (46) 362PID/Gender: DemWomen 32% (29) 22% (88) 9% (76) 22% (9) 5% (22) 407PID/Gender: Ind Men 24% (68) 9% (54) 20% (56) 34% (94) 3% (8) 28PID/Gender: Ind Women 29% (88) 23% (70) 4% (43) 27% (8) 8% (23) 305PID/Gender: Rep Men 29% (23) 22% (9) 6% (67) 2% (90) % (48) 49PID/Gender: Rep Women 32% (37) 22% (96) 4% (58) 25% (08) 7% (28) 427Ideo: Liberal (1-3) 29% (27) 22% (65) 7% (28) 23% (70) 7% (55) 735Ideo: Moderate (4) 30% (39) 25% (6) 8% (85) 2% (00) 6% (30) 470Ideo: Conservative (5-7) 26% (90) 2% (53) 6% (5) 30% (225) 8% (56) 740Educ: College 29% (444) 22% (338) 6% (239) 23% (349) 9% (43) 53Educ: Bachelors degree 29% (27) 22% (99) 20% (9) 25% (0) 4% (8) 444Educ: Post-grad 23% (57) 25% (6) 4% (34) 32% (78) 6% (4) 244
Continued on next page
National Tracking Poll #181011, October, 2018
359
Table HR10_1
Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Friends
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Income: Under 50k 28% (354) 2% (275) 7% (23) 25% (320) 9% (8) 280Income: 50k-100k 3% (93) 22% (39) 7% (08) 22% (37) 7% (42) 69Income: 100k+ 27% (8) 28% (85) 4% (42) 27% (80) 5% (4) 302Ethnicity: White 29% (496) 23% (394) 7% (293) 24% (49) 7% (2) 723Ethnicity: Hispanic 34% (9) 20% (69) 4% (48) 23% (79) 0% (34) 350Ethnicity: Afr. Am. 24% (67) 20% (54) 8% (49) 24% (67) 4% (38) 274Ethnicity: Other 32% (64) 25% (50) 0% (2) 25% (52) 8% (7) 204Relig: Protestant 24% (29) 2% (5) 8% (97) 29% (56) 8% (42) 539Relig: Roman Catholic 36% (37) 22% (82) 2% (44) 22% (84) 8% (3) 378Relig: Something Else 33% (73) 20% (44) 4% (30) 29% (63) 5% (0) 22Relig: Jewish 27% (6) 3% (8) 8% () 2% (2) 3% (2) 58Relig: Evangelical 30% (85) 20% (27) 7% (07) 23% (44) 0% (63) 626Relig: Non-Evang. Catholics 30% (69) 23% (27) 5% (8) 26% (45) 7% (37) 559Relig: All Christian 30% (354) 2% (254) 6% (88) 24% (290) 8% (00) 85Relig: All Non-Christian 33% (73) 20% (44) 4% (30) 29% (63) 5% (0) 22Community: Urban 30% (65) 2% (5) 20% (08) 9% (02) 0% (56) 546Community: Suburban 3% (306) 23% (23) 5% (45) 26% (262) 5% (53) 997Community: Rural 24% (56) 23% (52) 7% (0) 26% (74) 0% (66) 658Employ: Private Sector 32% (225) 24% (70) 7% (8) 22% (54) 6% (43) 70Employ: Government 26% (46) 23% (4) 5% (27) 26% (46) 0% (7) 77Employ: Self-Employed 29% (60) 23% (46) 6% (33) 22% (45) 9% (9) 203Employ: Homemaker 35% (44) 6% (20) 20% (25) 27% (34) 2% (3) 26Employ: Student 36% (39) 2% (22) 6% (6) 24% (25) 3% (4) 06Employ: Retired 20% (93) 22% (02) 2% (94) 3% (42) 6% (29) 460Employ: Unemployed 22% (39) 23% (42) 8% (32) 25% (44) 2% (22) 79Employ: Other 35% (83) 22% (53) 2% (29) 9% (46) 2% (28) 239Military HH: Yes 3% (5) 20% (76) 9% (7) 25% (92) 5% (2) 376Military HH: No 28% (52) 23% (422) 6% (292) 24% (445) 8% (55) 825RD/WT: Right Direction 28% (26) 2% (90) 5% (39) 27% (245) 9% (87) 922RD/WT: Wrong Track 29% (366) 24% (308) 8% (224) 23% (293) 7% (88) 279
Continued on next page
360
Morning ConsultTable HR10_1
Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Friends
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Trump Job Approve 28% (264) 2% (97) 6% (46) 28% (259) 8% (7) 937Trump Job Disapprove 29% (33) 24% (277) 8% (202) 23% (26) 7% (75) 47Trump Job Strongly Approve 25% (24) 8% (88) 5% (75) 33% (65) 8% (4) 494Trump Job Somewhat Approve 32% (40) 25% (09) 6% (7) 2% (93) 7% (30) 443Trump Job Somewhat Disapprove 33% () 24% (82) 7% (57) 7% (58) 8% (28) 336Trump Job Strongly Disapprove 27% (29) 24% (95) 8% (45) 25% (203) 6% (47) 8#1 Issue: Economy 3% (95) 23% (46) 6% (0) 24% (50) 6% (39) 632#1 Issue: Security 26% (80) 8% (55) 8% (55) 3% (95) 6% (9) 304#1 Issue: Health Care 30% (06) 23% (80) 4% (50) 23% (82) 0% (35) 354#1 Issue: Medicare / Social Security 25% (92) 2% (76) 20% (73) 24% (86) % (39) 366#1 Issue: Women’s Issues 3% (46) 26% (39) 2% (7) 29% (43) 2% (3) 49#1 Issue: Education 35% (57) 26% (42) 4% (23) 4% (23) 0% (6) 62#1 Issue: Energy 20% (2) 34% (36) 23% (24) 7% (8) 8% (8) 08#1 Issue: Other 24% (30) 8% (23) 4% (8) 32% (40) 2% (5) 272016 Vote: Hillary Clinton 26% (90) 27% (95) 9% (40) 20% (46) 8% (56) 7262016 Vote: Donald Trump 30% (22) 20% (45) 5% (5) 28% (208) 7% (5) 7402016 Vote: Someone else 2% (38) 20% (36) 9% (33) 34% (6) 6% () 792016 Vote: Didnt Vote 32% (78) 22% (2) 3% (72) 22% (2) 0% (57) 550Voted in 2014: Yes 27% (373) 22% (30) 9% (260) 26% (363) 7% (95) 40Voted in 2014: No 32% (255) 23% (88) 3% (03) 22% (75) 0% (8) 8002012 Vote: Barack Obama 28% (24) 24% (22) 9% (64) 23% (20) 6% (57) 8752012 Vote: Mitt Romney 26% (4) 23% (25) 6% (88) 30% (62) 6% (32) 5472012 Vote: Other 8% (7) 2% (2) 35% (33) 30% (28) 4% (4) 942012 Vote: Didn’t Vote 33% (227) 22% (49) 2% (78) 2% (45) 2% (82) 6824-Region: Northeast 30% (9) 2% (8) 6% (62) 25% (97) 9% (34) 3944-Region: Midwest 30% (40) 27% (27) 4% (65) 2% (96) 7% (34) 4624-Region: South 29% (240) 22% (83) 6% (35) 24% (98) 8% (68) 8254-Region: West 25% (28) 20% (06) 9% (00) 28% (47) 7% (38) 520Favorable of Trump 28% (263) 2% (97) 5% (42) 28% (258) 7% (64) 924Unfavorable of Trump 29% (33) 25% (284) 8% (20) 23% (260) 6% (68) 44
Continued on next page
National Tracking Poll #181011, October, 2018
361
Table HR10_1
Table HR10_1: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Friends
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (628) 23% (498) 6% (363) 24% (537) 8% (75) 220Very Favorable of Trump 27% (39) 8% (94) 5% (76) 3% (6) 9% (45) 55Somewhat Favorable of Trump 30% (24) 25% (03) 6% (66) 24% (97) 5% (9) 409Somewhat Unfavorable of Trump 34% (78) 28% (65) 4% (32) 7% (40) 6% (3) 228Very Unfavorable of Trump 28% (253) 24% (29) 8% (70) 24% (220) 6% (54) 96Frequent TVWatcher 3% (505) 23% (382) 7% (272) 23% (384) 6% (02) 646Frequent Movie Watchers 35% (345) 22% (222) 7% (64) 20% (200) 6% (58) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
362
Morning ConsultTable HR10_4
Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Seinfeld
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Gender: Male 29% (32) 23% (239) 5% (62) 23% (240) 0% (09) 062Gender: Female 2% (244) 9% (29) 20% (229) 30% (347) 9% (00) 39Age: 18-29 23% (0) 9% (9) 6% (8) 23% (5) 9% (92) 490Age: 30-44 27% (4) 8% (95) 20% (03) 27% (40) 8% (44) 524Age: 45-54 28% (3) 27% (0) 7% (70) 23% (93) 5% (20) 406Age: 55-64 26% (89) 2% (73) 7% (58) 3% (07) 5% (9) 346Age: 65+ 23% (02) 20% (89) 8% (78) 30% (33) 8% (34) 436Generation Z: 18-21 8% (36) 9% (38) % (22) 27% (54) 25% (5) 20Millennial: Age 22-37 25% (40) 9% (0) 20% (3) 24% (38) 2% (67) 568Generation X: Age 38-53 29% (74) 23% (37) 8% () 24% (48) 6% (38) 608Boomers: Age 54-72 25% (82) 2% (5) 7% (25) 3% (222) 5% (39) 79PID: Dem (no lean) 27% (206) 2% (59) 8% (38) 26% (202) 8% (64) 769PID: Ind (no lean) 22% (26) 22% (28) 2% (20) 27% (6) 9% (5) 586PID: Rep (no lean) 26% (223) 20% (72) 6% (32) 27% (225) % (94) 846PID/Gender: DemMen 32% (7) 9% (69) 5% (55) 22% (79) % (4) 362PID/Gender: DemWomen 22% (89) 22% (89) 20% (83) 30% (22) 6% (23) 407PID/Gender: Ind Men 24% (68) 24% (68) 9% (54) 28% (78) 5% (4) 28PID/Gender: Ind Women 9% (59) 20% (60) 22% (66) 27% (83) 2% (37) 305PID/Gender: Rep Men 30% (27) 24% (02) 3% (53) 20% (83) 3% (54) 49PID/Gender: Rep Women 22% (96) 6% (70) 9% (79) 33% (42) 9% (40) 427Ideo: Liberal (1-3) 27% (99) 2% (53) 7% (25) 28% (202) 7% (55) 735Ideo: Moderate (4) 28% (33) 9% (90) 24% (2) 20% (92) 9% (42) 470Ideo: Conservative (5-7) 24% (79) 24% (75) 3% (96) 3% (227) 9% (63) 740Educ: College 23% (354) 20% (308) 8% (272) 26% (400) 2% (78) 53Educ: Bachelors degree 30% (34) 22% (98) 7% (76) 26% (6) 5% (20) 444Educ: Post-grad 28% (67) 22% (53) 7% (42) 29% (7) 5% () 244
Continued on next page
National Tracking Poll #181011, October, 2018
363
Table HR10_4
Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Seinfeld
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Income: Under 50k 24% (307) 8% (226) 9% (243) 28% (36) % (44) 280Income: 50k-100k 26% (63) 23% (45) 6% (02) 26% (59) 8% (50) 69Income: 100k+ 28% (85) 29% (88) 5% (46) 22% (67) 5% (6) 302Ethnicity: White 25% (427) 2% (364) 8% (37) 27% (46) 9% (53) 723Ethnicity: Hispanic 29% (03) 6% (56) 8% (63) 23% (80) 4% (47) 350Ethnicity: Afr. Am. 28% (76) 9% (53) 5% (42) 26% (70) 2% (32) 274Ethnicity: Other 25% (52) 20% (4) 5% (3) 27% (56) 2% (24) 204Relig: Protestant 23% (23) 22% (20) 7% (94) 32% (7) 6% (3) 539Relig: Roman Catholic 34% (28) 8% (67) 6% (60) 2% (78) 2% (46) 378Relig: Something Else 23% (5) 8% (39) 24% (54) 28% (62) 6% (4) 22Relig: Jewish 26% (5) 29% (7) 4% (8) 30% (7) 2% () 58Relig: Evangelical 25% (57) 20% (28) 7% (05) 26% (63) 2% (73) 626Relig: Non-Evang. Catholics 28% (57) 20% (3) 7% (95) 27% (49) 8% (45) 559Relig: All Christian 27% (34) 20% (24) 7% (200) 26% (32) 0% (8) 85Relig: All Non-Christian 23% (5) 8% (39) 24% (54) 28% (62) 6% (4) 22Community: Urban 23% (28) 22% (22) 2% (7) 24% (32) 9% (47) 546Community: Suburban 29% (285) 2% (22) 6% (55) 27% (265) 8% (80) 997Community: Rural 22% (42) 9% (25) 8% (9) 29% (90) 2% (82) 658Employ: Private Sector 28% (98) 24% (68) 7% (24) 24% (68) 7% (52) 70Employ: Government 27% (48) 8% (32) 23% (4) 2% (38) % (9) 77Employ: Self-Employed 26% (53) 22% (44) 9% (39) 25% (50) 8% (7) 203Employ: Homemaker 2% (27) 5% (9) 26% (32) 29% (36) 9% () 26Employ: Student 20% (2) 9% (20) 8% (8) 25% (27) 28% (30) 06Employ: Retired 25% (6) 20% (93) 7% (78) 32% (46) 6% (27) 460Employ: Unemployed 20% (37) 4% (25) 9% (33) 33% (59) 4% (25) 79Employ: Other 24% (56) 24% (56) 4% (34) 27% (64) 2% (28) 239Military HH: Yes 3% (8) 8% (68) 7% (65) 25% (94) 8% (30) 376Military HH: No 24% (437) 2% (390) 8% (325) 27% (493) 0% (79) 825RD/WT: Right Direction 25% (234) 22% (200) 7% (60) 26% (24) 9% (87) 922RD/WT: Wrong Track 25% (32) 20% (259) 8% (230) 27% (346) 0% (22) 279
Continued on next page
364
Morning ConsultTable HR10_4
Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Seinfeld
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Trump Job Approve 25% (238) 22% (20) 6% (52) 27% (258) 9% (80) 937Trump Job Disapprove 27% (305) 2% (236) 8% (209) 27% (307) 8% (90) 47Trump Job Strongly Approve 25% (23) 22% (09) 4% (7) 3% (53) 8% (38) 494Trump Job Somewhat Approve 26% (5) 23% (00) 8% (82) 24% (05) 9% (42) 443Trump Job Somewhat Disapprove 27% (90) 23% (78) 2% (70) 9% (64) 0% (34) 336Trump Job Strongly Disapprove 27% (25) 9% (58) 7% (39) 30% (243) 7% (56) 8#1 Issue: Economy 28% (75) 22% (37) 8% (6) 24% (49) 9% (56) 632#1 Issue: Security 20% (60) 27% (83) 5% (45) 32% (98) 6% (8) 304#1 Issue: Health Care 27% (97) 20% (70) 8% (63) 25% (89) 0% (35) 354#1 Issue: Medicare / Social Security 25% (92) 9% (70) 20% (74) 25% (9) % (39) 366#1 Issue: Women’s Issues 26% (38) 22% (33) 3% (9) 33% (49) 7% (0) 49#1 Issue: Education 26% (43) 9% (3) 8% (29) 23% (38) 3% (22) 62#1 Issue: Energy 27% (29) 8% (20) 20% (22) 23% (25) 2% (3) 08#1 Issue: Other 7% (2) 3% (7) 7% (22) 38% (49) 4% (8) 272016 Vote: Hillary Clinton 28% (206) 20% (46) 9% (39) 25% (82) 7% (54) 7262016 Vote: Donald Trump 29% (27) 2% (58) 5% (0) 27% (98) 8% (57) 7402016 Vote: Someone else 20% (36) 5% (28) 23% (4) 32% (58) 9% (6) 792016 Vote: Didnt Vote 7% (95) 23% (26) 8% (00) 27% (49) 4% (80) 550Voted in 2014: Yes 28% (393) 2% (289) 8% (248) 26% (366) 7% (05) 40Voted in 2014: No 20% (62) 2% (70) 8% (43) 28% (22) 3% (05) 8002012 Vote: Barack Obama 28% (245) 2% (84) 20% (76) 24% (22) 7% (59) 8752012 Vote: Mitt Romney 29% (59) 2% (7) 3% (73) 29% (60) 7% (39) 5472012 Vote: Other 4% (3) 20% (9) 2% (20) 35% (33) 9% (9) 942012 Vote: Didn’t Vote 20% (38) 20% (37) 8% (22) 27% (8) 5% (03) 6824-Region: Northeast 3% (24) 9% (77) 5% (6) 23% (92) 0% (40) 3944-Region: Midwest 26% (8) 26% (20) 5% (72) 25% (5) 8% (38) 4624-Region: South 23% (92) 22% (79) 7% (44) 28% (227) 0% (83) 8254-Region: West 23% (2) 6% (83) 22% (4) 29% (53) 9% (48) 520Favorable of Trump 26% (240) 24% (28) 6% (44) 27% (254) 7% (68) 924Unfavorable of Trump 26% (298) 20% (228) 9% (25) 27% (34) 8% (89) 44
Continued on next page
National Tracking Poll #181011, October, 2018
365
Table HR10_4
Table HR10_4: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Seinfeld
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 25% (555) 2% (459) 8% (390) 27% (587) 0% (209) 220Very Favorable of Trump 27% (39) 23% (8) 3% (68) 29% (5) 8% (40) 55Somewhat Favorable of Trump 25% (02) 24% (00) 9% (76) 25% (03) 7% (28) 409Somewhat Unfavorable of Trump 27% (62) 23% (52) 20% (46) 22% (5) 8% (8) 228Very Unfavorable of Trump 26% (237) 9% (76) 8% (69) 29% (263) 8% (72) 96Frequent TVWatcher 28% (453) 2% (345) 8% (296) 26% (423) 8% (29) 646Frequent Movie Watchers 3% (306) 8% (79) 7% (69) 25% (25) 9% (85) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
366
Morning ConsultTable HR10_5
Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Charmed
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Gender: Male 4% (49) 2% (29) 23% (239) 38% (40) 4% (45) 062Gender: Female 6% (77) 4% (58) 20% (228) 36% (4) 5% (65) 39Age: 18-29 9% (9) 4% (70) 9% (95) 26% (27) 22% (07) 490Age: 30-44 23% (2) 3% (70) 20% (03) 34% (79) 9% (50) 524Age: 45-54 2% (50) 5% (62) 26% (05) 35% (4) 2% (48) 406Age: 55-64 9% (32) 2% (4) 2% (73) 46% (58) 2% (43) 346Age: 65+ 7% (32) 0% (44) 2% (90) 47% (207) 4% (62) 436Generation Z: 18-21 3% (25) 4% (28) 9% (37) 3% (63) 24% (48) 20Millennial: Age 22-37 23% (29) 3% (76) 20% (3) 29% (67) 5% (84) 568Generation X: Age 38-53 7% (04) 5% (9) 23% (4) 34% (205) % (67) 608Boomers: Age 54-72 9% (62) 2% (88) 2% (5) 46% (329) 2% (89) 79PID: Dem (no lean) 7% (29) 5% (4) 20% (55) 34% (264) 4% (07) 769PID: Ind (no lean) 4% (83) 4% (8) 7% (02) 42% (245) 3% (75) 586PID: Rep (no lean) 3% (4) % (9) 25% (209) 36% (303) 5% (29) 846PID/Gender: DemMen 9% (67) 3% (48) 9% (68) 33% (20) 6% (58) 362PID/Gender: DemWomen 5% (62) 6% (66) 2% (87) 35% (44) 2% (48) 407PID/Gender: Ind Men % (3) 6% (45) 2% (59) 43% (2) 9% (25) 28PID/Gender: Ind Women 7% (52) 2% (36) 4% (44) 40% (23) 7% (5) 305PID/Gender: Rep Men 2% (50) 8% (35) 27% (2) 38% (59) 5% (62) 49PID/Gender: Rep Women 5% (64) 3% (56) 23% (97) 34% (44) 6% (66) 427Ideo: Liberal (1-3) 6% (6) 3% (98) 2% (53) 37% (274) 3% (93) 735Ideo: Moderate (4) 7% (80) 6% (75) 23% (08) 3% (46) 3% (60) 470Ideo: Conservative (5-7) % (8) 0% (74) 22% (60) 44% (322) 4% (03) 740Educ: College 7% (264) 4% (208) 20% (305) 33% (494) 6% (242) 53Educ: Bachelors degree 9% (39) 2% (54) 23% (03) 47% (207) 9% (42) 444Educ: Post-grad 9% (23) 0% (25) 24% (59) 45% () % (26) 244
Continued on next page
National Tracking Poll #181011, October, 2018
367
Table HR10_5
Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Charmed
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Income: Under 50k 8% (228) 4% (86) 2% (264) 32% (405) 5% (97) 280Income: 50k-100k 3% (79) 2% (73) 20% (26) 42% (263) 3% (78) 69Income: 100k+ 6% (8) 9% (28) 25% (77) 48% (44) 2% (35) 302Ethnicity: White 4% (235) 2% (208) 2% (357) 39% (678) 4% (244) 723Ethnicity: Hispanic 22% (75) 2% (43) 8% (62) 35% (23) 3% (46) 350Ethnicity: Afr. Am. 20% (55) 8% (48) 23% (64) 25% (68) 4% (39) 274Ethnicity: Other 7% (35) 5% (30) 22% (45) 32% (66) 3% (27) 204Relig: Protestant % (60) 9% (46) 2% (6) 45% (242) 4% (75) 539Relig: Roman Catholic 5% (57) 0% (37) 23% (87) 37% (4) 5% (55) 378Relig: Something Else 20% (45) 22% (49) 23% (50) 26% (58) 8% (8) 22Relig: Jewish 3% (7) 2% (7) 7% (0) 5% (30) 7% (4) 58Relig: Evangelical 7% (08) % (7) 20% (27) 33% (207) 8% (3) 626Relig: Non-Evang. Catholics % (60) 9% (5) 23% (30) 45% (25) 2% (67) 559Relig: All Christian 4% (68) 0% (23) 22% (257) 39% (457) 5% (80) 85Relig: All Non-Christian 20% (45) 22% (49) 23% (50) 26% (58) 8% (8) 22Community: Urban 6% (85) 4% (76) 24% (32) 3% (69) 5% (84) 546Community: Suburban 3% (3) 3% (27) 2% (209) 42% (45) % (5) 997Community: Rural 7% (0) 3% (84) 9% (26) 34% (227) 7% (2) 658Employ: Private Sector 6% () 3% (95) 22% (58) 36% (257) 2% (88) 70Employ: Government 7% (30) 0% (7) 24% (43) 37% (65) 3% (23) 77Employ: Self-Employed % (2) 0% (2) 25% (5) 38% (77) 6% (32) 203Employ: Homemaker 24% (30) 5% (9) 4% (8) 34% (42) 3% (7) 26Employ: Student 6% (7) 9% (0) 7% (8) 34% (36) 25% (26) 06Employ: Retired 7% (33) 0% (44) 23% (06) 49% (224) % (53) 460Employ: Unemployed 9% (34) 6% (28) 20% (35) 27% (48) 9% (34) 79Employ: Other 2% (50) 22% (53) 6% (38) 26% (6) 6% (37) 239Military HH: Yes 5% (58) 2% (47) 23% (85) 38% (42) 2% (45) 376Military HH: No 5% (268) 3% (240) 2% (382) 37% (670) 5% (265) 825RD/WT: Right Direction 4% (29) 2% (08) 23% (22) 37% (340) 4% (32) 922RD/WT: Wrong Track 5% (96) 4% (78) 20% (255) 37% (47) 4% (78) 279
Continued on next page
368
Morning ConsultTable HR10_5
Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Charmed
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Trump Job Approve 3% (25) 2% () 23% (27) 38% (358) 4% (27) 937Trump Job Disapprove 6% (82) 4% (62) 2% (236) 37% (42) 3% (46) 47Trump Job Strongly Approve 4% (67) 8% (40) 22% (07) 42% (206) 5% (74) 494Trump Job Somewhat Approve 3% (58) 6% (7) 25% (0) 34% (5) 2% (53) 443Trump Job Somewhat Disapprove 6% (55) 4% (49) 26% (88) 30% (0) 3% (44) 336Trump Job Strongly Disapprove 6% (27) 4% (3) 8% (49) 39% (320) 3% (02) 8#1 Issue: Economy 5% (95) 2% (77) 22% (38) 37% (235) 4% (86) 632#1 Issue: Security 9% (29) % (32) 22% (68) 44% (33) 4% (43) 304#1 Issue: Health Care 8% (64) 3% (46) 20% (7) 35% (24) 4% (48) 354#1 Issue: Medicare / Social Security 3% (47) 3% (48) 20% (73) 39% (43) 5% (54) 366#1 Issue: Women’s Issues 22% (33) 8% (27) 8% (27) 32% (47) 9% (4) 49#1 Issue: Education 5% (25) 5% (24) 23% (37) 29% (47) 8% (29) 62#1 Issue: Energy 7% (9) 4% (5) 27% (29) 3% (34) 0% () 08#1 Issue: Other % (4) 3% (6) 9% (24) 37% (47) 20% (25) 272016 Vote: Hillary Clinton 6% (8) 3% (92) 2% (53) 37% (268) 3% (95) 7262016 Vote: Donald Trump 3% (94) % (79) 23% (67) 4% (302) 3% (98) 7402016 Vote: Someone else 0% (8) 7% (30) 20% (36) 42% (74) 2% (22) 792016 Vote: Didnt Vote 7% (95) 5% (83) 20% (0) 30% (66) 7% (96) 550Voted in 2014: Yes 4% (99) 2% (67) 22% (3) 39% (550) 2% (73) 40Voted in 2014: No 6% (27) 5% (9) 9% (55) 33% (262) 7% (37) 8002012 Vote: Barack Obama 5% (35) 3% (4) 23% (200) 38% (33) % (95) 8752012 Vote: Mitt Romney 3% (70) % (58) 2% (3) 45% (244) 2% (63) 5472012 Vote: Other 7% (7) 20% (9) 20% (8) 35% (33) 8% (7) 942012 Vote: Didn’t Vote 7% (5) 4% (94) 20% (36) 30% (202) 20% (35) 6824-Region: Northeast 7% (67) 3% (5) 22% (88) 34% (34) 4% (55) 3944-Region: Midwest 2% (53) 3% (6) 2% (95) 40% (85) 5% (68) 4624-Region: South 7% (39) 5% (23) 9% (55) 36% (297) 3% () 8254-Region: West 3% (67) 0% (52) 25% (29) 38% (95) 5% (76) 520Favorable of Trump 3% (22) % (06) 24% (222) 38% (355) 3% (9) 924Unfavorable of Trump 5% (74) 5% (68) 20% (227) 38% (433) 3% (43) 44
Continued on next page
National Tracking Poll #181011, October, 2018
369
Table HR10_5
Table HR10_5: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Charmed
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (326) 3% (287) 2% (467) 37% (82) 4% (30) 220Very Favorable of Trump 5% (78) 9% (49) 22% (3) 39% (99) 5% (77) 55Somewhat Favorable of Trump % (44) 4% (57) 27% (09) 38% (57) 0% (43) 409Somewhat Unfavorable of Trump 6% (36) 6% (36) 22% (49) 35% (80) 2% (27) 228Very Unfavorable of Trump 5% (38) 4% (32) 9% (77) 38% (352) 3% (7) 96Frequent TVWatcher 7% (272) 3% (220) 2% (343) 37% (603) 3% (209) 646Frequent Movie Watchers 20% (200) 6% (60) 2% (203) 32% (34) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
370
Morning ConsultTable HR10_6
Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Dr. Quinn Medicine Woman
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Gender: Male 8% (82) 3% (33) 26% (279) 37% (389) 7% (78) 062Gender: Female 5% (72) 22% (250) 22% (248) 30% (34) % (27) 39Age: 18-29 7% (37) 2% (58) 20% (98) 3% (50) 30% (48) 490Age: 30-44 0% (54) 7% (87) 27% (39) 36% (88) % (56) 524Age: 45-54 0% (42) 8% (7) 3% (24) 30% (22) % (46) 406Age: 55-64 % (37) 2% (72) 22% (78) 39% (33) 7% (25) 346Age: 65+ 9% (85) 22% (95) 20% (89) 3% (37) 7% (30) 436Generation Z: 18-21 6% (3) 9% (9) 6% (33) 32% (64) 36% (72) 20Millennial: Age 22-37 9% (49) 5% (83) 25% (42) 34% (92) 8% (03) 568Generation X: Age 38-53 % (69) 7% (03) 29% (75) 32% (92) % (69) 608Boomers: Age 54-72 5% (04) 22% (57) 2% (53) 35% (255) 7% (49) 79PID: Dem (no lean) 2% (89) 6% (26) 25% (95) 34% (258) 3% (0) 769PID: Ind (no lean) % (64) 4% (83) 24% (38) 37% (27) 4% (83) 586PID: Rep (no lean) 2% (0) 2% (75) 23% (94) 30% (256) 4% (2) 846PID/Gender: DemMen 7% (26) 0% (37) 28% (03) 35% (26) 9% (7) 362PID/Gender: DemWomen 6% (64) 22% (89) 23% (92) 32% (32) 7% (30) 407PID/Gender: Ind Men 7% (2) 0% (29) 27% (75) 44% (23) 2% (34) 28PID/Gender: Ind Women 4% (43) 8% (54) 2% (64) 3% (94) 6% (49) 305PID/Gender: Rep Men 8% (35) 6% (67) 24% (0) 34% (4) 8% (74) 49PID/Gender: Rep Women 5% (65) 25% (07) 22% (92) 27% (5) % (47) 427Ideo: Liberal (1-3) % (84) 6% (6) 24% (78) 35% (259) 3% (98) 735Ideo: Moderate (4) 0% (46) 7% (8) 28% (32) 29% (38) 5% (72) 470Ideo: Conservative (5-7) 3% (98) 2% (53) 20% (5) 35% (262) 0% (74) 740Educ: College 2% (89) 8% (278) 23% (34) 3% (464) 6% (242) 53Educ: Bachelors degree 0% (42) 5% (64) 29% (27) 38% (69) 9% (4) 444Educ: Post-grad 9% (23) 7% (42) 25% (60) 40% (97) 9% (22) 244
Continued on next page
National Tracking Poll #181011, October, 2018
371
Table HR10_6
Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Dr. Quinn Medicine Woman
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Income: Under 50k 4% (83) 7% (223) 22% (28) 3% (394) 6% (99) 280Income: 50k-100k 9% (54) 9% (6) 26% (59) 34% (23) 2% (77) 69Income: 100k+ 6% (7) 5% (44) 29% (88) 4% (23) 0% (29) 302Ethnicity: White % (9) 8% (34) 24% (420) 33% (574) 3% (222) 723Ethnicity: Hispanic 9% (33) 5% (53) 27% (94) 32% () 7% (59) 350Ethnicity: Afr. Am. 5% (4) 5% (4) 22% (6) 30% (83) 7% (47) 274Ethnicity: Other % (22) 4% (28) 22% (46) 36% (73) 8% (36) 204Relig: Protestant 7% (92) 23% (2) 2% (4) 3% (69) 8% (43) 539Relig: Roman Catholic 0% (38) 7% (64) 25% (94) 34% (28) 4% (54) 378Relig: Something Else 3% (29) 7% (38) 23% (50) 37% (82) 0% (2) 22Relig: Jewish 3% (8) 7% (4) 25% (4) 42% (25) 3% (8) 58Relig: Evangelical 8% (5) 24% (48) 20% (25) 25% (55) 3% (83) 626Relig: Non-Evang. Catholics 0% (58) 7% (93) 25% (38) 37% (20) % (6) 559Relig: All Christian 5% (74) 20% (24) 22% (262) 3% (364) 2% (44) 85Relig: All Non-Christian 3% (29) 7% (38) 23% (50) 37% (82) 0% (2) 22Community: Urban 0% (57) 20% () 23% (26) 30% (64) 6% (88) 546Community: Suburban % (06) 6% (60) 25% (25) 37% (369) % (0) 997Community: Rural 4% (9) 7% (3) 23% (5) 30% (96) 6% (07) 658Employ: Private Sector 9% (64) 8% (28) 25% (78) 35% (250) 3% (90) 70Employ: Government 2% (22) % (20) 28% (50) 33% (58) 5% (27) 77Employ: Self-Employed % (23) 8% (36) 23% (47) 33% (67) 5% (29) 203Employ: Homemaker 9% () 22% (28) 26% (33) 30% (37) 3% (6) 26Employ: Student 7% (7) 6% (6) 6% (7) 34% (36) 37% (40) 06Employ: Retired 6% (75) 9% (89) 23% (05) 36% (65) 6% (26) 460Employ: Unemployed 8% (5) 2% (2) 26% (46) 3% (56) 23% (4) 79Employ: Other 5% (36) 23% (55) 22% (52) 25% (60) 5% (35) 239Military HH: Yes 7% (64) 23% (85) 2% (79) 30% (4) 9% (34) 376Military HH: No 0% (9) 6% (298) 25% (449) 34% (66) 5% (27) 825RD/WT: Right Direction 3% (24) 20% (83) 23% (209) 3% (290) 3% (6) 922RD/WT: Wrong Track 0% (30) 6% (20) 25% (38) 34% (440) 5% (89) 279
Continued on next page
372
Morning ConsultTable HR10_6
Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Dr. Quinn Medicine Woman
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Trump Job Approve 3% (25) 20% (89) 22% (205) 33% (306) 2% (4) 937Trump Job Disapprove % (24) 6% (8) 26% (293) 35% (398) 3% (5) 47Trump Job Strongly Approve 5% (72) 9% (96) 20% (96) 35% (72) 2% (58) 494Trump Job Somewhat Approve 2% (53) 2% (93) 24% (08) 30% (33) 3% (56) 443Trump Job Somewhat Disapprove 3% (44) 7% (57) 29% (96) 25% (85) 6% (53) 336Trump Job Strongly Disapprove 0% (79) 5% (24) 24% (97) 39% (33) 2% (97) 8#1 Issue: Economy 0% (6) 4% (88) 28% (74) 34% (25) 5% (94) 632#1 Issue: Security 2% (35) 23% (69) 9% (58) 35% (05) 2% (37) 304#1 Issue: Health Care % (38) 9% (67) 26% (90) 32% (2) 3% (45) 354#1 Issue: Medicare / Social Security 20% (74) 8% (67) 9% (69) 33% (9) 0% (37) 366#1 Issue: Women’s Issues 4% (2) 8% (27) 7% (25) 36% (53) 5% (22) 49#1 Issue: Education 6% (9) 5% (24) 34% (54) 27% (43) 9% (3) 62#1 Issue: Energy 9% (0) 9% (20) 28% (30) 30% (33) 3% (5) 08#1 Issue: Other 4% (5) 6% (20) 2% (27) 40% (50) 9% (25) 272016 Vote: Hillary Clinton 2% (85) 5% (0) 26% (90) 35% (254) 2% (87) 7262016 Vote: Donald Trump 4% (0) 2% (59) 22% (62) 32% (239) % (79) 7402016 Vote: Someone else 8% (5) 4% (25) 26% (46) 40% (72) 2% (22) 792016 Vote: Didnt Vote 0% (52) 6% (88) 23% (29) 30% (64) 2% (7) 550Voted in 2014: Yes 4% (90) 9% (263) 24% (337) 33% (469) 0% (42) 40Voted in 2014: No 8% (64) 5% (2) 24% (90) 33% (262) 20% (63) 8002012 Vote: Barack Obama 3% (4) 8% (59) 26% (229) 34% (294) 9% (78) 8752012 Vote: Mitt Romney 3% (72) 22% (9) 22% (2) 34% (84) 9% (5) 5472012 Vote: Other 8% (8) 2% (20) 28% (26) 29% (28) 3% (3) 942012 Vote: Didn’t Vote 9% (60) 2% (85) 22% (5) 33% (222) 24% (63) 6824-Region: Northeast 4% (53) 4% (53) 22% (88) 33% (30) 7% (69) 3944-Region: Midwest 0% (48) 9% (90) 23% (07) 36% (66) % (5) 4624-Region: South 3% (0) 9% (60) 23% (86) 30% (246) 5% (22) 8254-Region: West 8% (43) 5% (80) 28% (47) 36% (87) 2% (63) 520Favorable of Trump 3% (23) 2% (90) 23% (2) 32% (299) % (0) 924Unfavorable of Trump % (24) 5% (72) 25% (290) 35% (406) 3% (53) 44
Continued on next page
National Tracking Poll #181011, October, 2018
373
Table HR10_6
Table HR10_6: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Dr. Quinn Medicine Woman
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (254) 7% (384) 24% (528) 33% (730) 4% (305) 220Very Favorable of Trump 5% (77) 2% (09) 8% (90) 34% (75) 2% (63) 55Somewhat Favorable of Trump % (45) 20% (8) 29% (2) 30% (24) 9% (38) 409Somewhat Unfavorable of Trump 3% (3) 6% (36) 30% (68) 28% (64) 3% (29) 228Very Unfavorable of Trump 0% (93) 5% (36) 24% (22) 37% (342) 4% (25) 96Frequent TVWatcher 2% (20) 8% (293) 24% (402) 33% (544) 2% (205) 646Frequent Movie Watchers 4% (36) 8% (83) 25% (244) 30% (295) 3% (3) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
374
Morning ConsultTable HR10_7
Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Frasier
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Gender: Male 8% (95) 25% (264) 2% (228) 24% (253) 2% (23) 062Gender: Female 20% (225) 8% (206) 22% (25) 29% (332) % (24) 39Age: 18-29 3% (65) 5% (73) 22% (06) 26% (29) 24% (6) 490Age: 30-44 7% (87) 20% (03) 25% (33) 3% (6) 8% (40) 524Age: 45-54 2% (84) 28% (5) 22% (87) 22% (9) 7% (28) 406Age: 55-64 24% (82) 23% (8) 9% (66) 26% (90) 7% (26) 346Age: 65+ 23% (0) 23% (99) 20% (86) 26% (5) 8% (37) 436Generation Z: 18-21 2% (25) 9% (9) 8% (36) 29% (58) 3% (63) 20Millennial: Age 22-37 3% (76) 20% (5) 24% (34) 29% (65) 4% (77) 568Generation X: Age 38-53 2% (29) 24% (46) 24% (46) 24% (46) 7% (40) 608Boomers: Age 54-72 23% (64) 23% (67) 20% (42) 27% (93) 7% (53) 79PID: Dem (no lean) 2% (65) 20% (53) 23% (75) 25% (95) % (8) 769PID: Ind (no lean) 7% (99) 20% (8) 25% (47) 29% (68) 9% (54) 586PID: Rep (no lean) 9% (57) 24% (99) 9% (57) 26% (22) 3% (2) 846PID/Gender: DemMen 20% (7) 22% (80) 24% (86) 2% (75) 4% (5) 362PID/Gender: DemWomen 23% (94) 8% (73) 22% (89) 30% (20) 8% (3) 407PID/Gender: Ind Men 5% (43) 25% (70) 26% (72) 28% (80) 6% (6) 28PID/Gender: Ind Women 8% (56) 6% (48) 24% (74) 29% (89) 2% (38) 305PID/Gender: Rep Men 9% (82) 27% (4) 7% (70) 23% (98) 3% (56) 49PID/Gender: Rep Women 8% (75) 20% (85) 20% (88) 29% (24) 3% (56) 427Ideo: Liberal (1-3) 23% (73) 9% (40) 2% (54) 27% (95) 0% (73) 735Ideo: Moderate (4) 9% (88) 22% (05) 27% (26) 2% (00) % (5) 470Ideo: Conservative (5-7) 7% (24) 24% (77) 9% (42) 30% (220) 0% (76) 740Educ: College 9% (286) 20% (306) 2% (39) 26% (388) 4% (23) 53Educ: Bachelors degree 8% (80) 25% (3) 23% (0) 29% (28) 5% (23) 444Educ: Post-grad 22% (54) 2% (5) 24% (59) 28% (68) 5% (2) 244
Continued on next page
National Tracking Poll #181011, October, 2018
375
Table HR10_7
Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Frasier
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Income: Under 50k 9% (246) 9% (245) 2% (268) 27% (346) 4% (75) 280Income: 50k-100k 20% (24) 23% (42) 22% (38) 26% (59) 9% (55) 69Income: 100k+ 7% (50) 27% (83) 24% (72) 26% (80) 6% (8) 302Ethnicity: White 9% (39) 23% (388) 22% (38) 26% (454) % (8) 723Ethnicity: Hispanic 9% (67) 6% (56) 23% (8) 25% (87) 7% (59) 350Ethnicity: Afr. Am. 23% (64) 6% (45) 23% (64) 24% (65) 3% (36) 274Ethnicity: Other 8% (38) 8% (37) 7% (34) 32% (66) 5% (30) 204Relig: Protestant 2% () 23% (24) 2% (5) 27% (44) 8% (44) 539Relig: Roman Catholic 24% (90) 23% (87) 9% (72) 22% (83) 2% (46) 378Relig: Something Else 8% (4) 24% (52) 26% (58) 26% (58) 5% (2) 22Relig: Jewish 3% (8) 9% () 7% (0) 3% (8) 2% () 58Relig: Evangelical 20% (25) 22% (40) 22% (39) 23% (46) 2% (76) 626Relig: Non-Evang. Catholics 23% (28) 23% (28) 20% () 25% (43) 9% (50) 559Relig: All Christian 2% (253) 23% (268) 2% (250) 24% (288) % (26) 85Relig: All Non-Christian 8% (4) 24% (52) 26% (58) 26% (58) 5% (2) 22Community: Urban 20% (2) 20% (07) 23% (24) 23% (27) 4% (77) 546Community: Suburban 20% (204) 2% (208) 22% (223) 27% (273) 9% (87) 997Community: Rural 6% (04) 24% (55) 20% (32) 28% (84) 3% (83) 658Employ: Private Sector 9% (35) 25% (8) 22% (57) 24% (72) 9% (65) 70Employ: Government 8% (3) 9% (33) 23% (4) 30% (52) % (9) 77Employ: Self-Employed 6% (32) 25% (5) 20% (4) 27% (55) 2% (24) 203Employ: Homemaker 7% (22) 4% (8) 27% (34) 34% (43) 7% (9) 26Employ: Student % (2) 8% (9) 20% (22) 29% (3) 3% (33) 06Employ: Retired 23% (08) 23% (07) 2% (95) 27% (25) 6% (27) 460Employ: Unemployed 8% (33) 4% (26) 23% (4) 25% (45) 20% (35) 79Employ: Other 20% (47) 9% (46) 20% (49) 26% (63) 4% (34) 239Military HH: Yes 26% (98) 20% (75) 22% (83) 25% (93) 7% (26) 376Military HH: No 8% (322) 22% (395) 22% (395) 27% (492) 2% (22) 825RD/WT: Right Direction 8% (64) 25% (227) 20% (80) 27% (247) % (04) 922RD/WT: Wrong Track 20% (256) 9% (243) 23% (298) 26% (338) % (43) 279
Continued on next page
376
Morning ConsultTable HR10_7
Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Frasier
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Trump Job Approve 8% (7) 26% (239) 9% (78) 28% (259) 0% (9) 937Trump Job Disapprove 2% (239) 9% (23) 24% (277) 26% (30) 0% (7) 47Trump Job Strongly Approve 9% (96) 23% (3) 7% (85) 3% (53) 0% (47) 494Trump Job Somewhat Approve 7% (75) 28% (26) 2% (93) 24% (05) 0% (44) 443Trump Job Somewhat Disapprove 9% (64) 7% (57) 32% (07) 8% (6) 4% (47) 336Trump Job Strongly Disapprove 22% (75) 9% (56) 2% (70) 30% (240) 9% (70) 8#1 Issue: Economy 7% (06) 23% (48) 25% (59) 24% (54) 0% (65) 632#1 Issue: Security 8% (54) 28% (84) 5% (45) 28% (87) % (35) 304#1 Issue: Health Care 20% (70) 22% (78) 22% (78) 26% (92) 0% (35) 354#1 Issue: Medicare / Social Security 23% (85) 7% (63) 2% (79) 27% (97) % (42) 366#1 Issue: Women’s Issues 22% (32) 7% (26) 9% (29) 30% (45) % (6) 49#1 Issue: Education 9% (30) 7% (28) 23% (38) 26% (4) 5% (24) 62#1 Issue: Energy 20% (22) 9% (2) 26% (27) 24% (25) % (2) 08#1 Issue: Other 7% (2) 6% (2) 9% (24) 34% (43) 4% (8) 272016 Vote: Hillary Clinton 24% (75) 9% (37) 22% (6) 26% (87) 9% (67) 7262016 Vote: Donald Trump 9% (43) 26% (94) 20% (45) 26% (9) 9% (68) 7402016 Vote: Someone else % (20) 25% (44) 25% (44) 3% (55) 9% (5) 792016 Vote: Didnt Vote 5% (82) 7% (93) 23% (26) 27% (5) 8% (98) 550Voted in 2014: Yes 22% (306) 24% (337) 2% (295) 25% (352) 8% () 40Voted in 2014: No 4% (4) 7% (33) 23% (84) 29% (233) 7% (37) 8002012 Vote: Barack Obama 22% (95) 23% (205) 23% (200) 24% (22) 7% (62) 8752012 Vote: Mitt Romney 20% (09) 27% (46) 9% (03) 27% (47) 8% (42) 5472012 Vote: Other 0% (0) 23% (22) 34% (32) 26% (25) 6% (5) 942012 Vote: Didn’t Vote 5% (03) 4% (97) 2% (43) 29% (20) 20% (38) 6824-Region: Northeast 2% (84) 20% (80) 23% (89) 23% (92) 2% (48) 3944-Region: Midwest 22% (0) 22% (03) 2% (96) 26% (22) 9% (40) 4624-Region: South 8% (46) 22% (80) 22% (85) 26% (23) 2% (00) 8254-Region: West 7% (89) 20% (06) 2% (08) 30% (58) % (59) 520Favorable of Trump 8% (66) 25% (234) 2% (90) 27% (249) 9% (85) 924Unfavorable of Trump 2% (238) 9% (222) 23% (259) 28% (37) 9% (08) 44
Continued on next page
National Tracking Poll #181011, October, 2018
377
Table HR10_7
Table HR10_7: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Frasier
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (420) 2% (470) 22% (479) 27% (585) % (247) 220Very Favorable of Trump 20% (0) 24% (2) 8% (95) 28% (42) % (55) 55Somewhat Favorable of Trump 6% (65) 28% (3) 23% (95) 26% (07) 7% (29) 409Somewhat Unfavorable of Trump 2% (48) 22% (50) 25% (57) 23% (52) 0% (22) 228Very Unfavorable of Trump 2% (9) 9% (73) 22% (202) 29% (265) 9% (86) 96Frequent TVWatcher 2% (345) 23% (373) 22% (359) 25% (49) 9% (5) 646Frequent Movie Watchers 23% (225) 20% (95) 24% (238) 24% (237) 9% (93) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
378
Morning ConsultTable HR10_8
Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Alf
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Gender: Male 20% (208) 9% (99) 2% (220) 28% (30) 3% (34) 062Gender: Female 5% (7) 5% (72) 22% (253) 36% (409) 2% (33) 39Age: 18-29 4% (66) 3% (62) 20% (98) 29% (40) 25% (24) 490Age: 30-44 27% (43) 24% (24) 8% (93) 24% (25) 7% (38) 524Age: 45-54 2% (85) 9% (76) 25% (00) 27% (09) 9% (35) 406Age: 55-64 % (40) 4% (47) 24% (83) 43% (48) 8% (28) 346Age: 65+ 0% (45) 4% (62) 23% (99) 43% (89) 0% (42) 436Generation Z: 18-21 4% (28) % (22) 2% (43) 27% (54) 27% (55) 20Millennial: Age 22-37 8% (04) 6% (93) 9% (08) 30% (7) 6% (9) 568Generation X: Age 38-53 26% (56) 24% (43) 2% (30) 22% (33) 7% (44) 608Boomers: Age 54-72 % (82) 4% (03) 24% (72) 42% (304) 8% (58) 79PID: Dem (no lean) 6% (22) 9% (49) 22% (69) 32% (244) % (86) 769PID: Ind (no lean) 20% (9) 5% (87) 22% (28) 32% (85) % (66) 586PID: Rep (no lean) 6% (39) 6% (35) 2% (76) 33% (28) 4% (5) 846PID/Gender: DemMen 6% (60) 2% (75) 20% (7) 27% (98) 6% (59) 362PID/Gender: DemWomen 5% (62) 8% (74) 24% (98) 36% (46) 7% (27) 407PID/Gender: Ind Men 22% (63) 8% (50) 23% (65) 30% (84) 7% (9) 28PID/Gender: Ind Women 8% (56) 2% (37) 2% (63) 33% (02) 5% (47) 305PID/Gender: Rep Men 20% (86) 8% (74) 20% (84) 29% (9) 3% (56) 49PID/Gender: Rep Women 3% (53) 4% (6) 22% (92) 38% (62) 4% (59) 427Ideo: Liberal (1-3) 6% (20) 7% (2) 22% (65) 34% (248) % (8) 735Ideo: Moderate (4) 8% (86) 8% (84) 25% (5) 27% (25) 3% (59) 470Ideo: Conservative (5-7) 6% (7) 8% (32) 20% (49) 36% (263) % (78) 740Educ: College 20% (304) 7% (256) 20% (308) 29% (43) 4% (24) 53Educ: Bachelors degree 2% (52) 7% (76) 23% (00) 4% (84) 7% (33) 444Educ: Post-grad 0% (24) 6% (40) 27% (66) 39% (95) 8% (20) 244
Continued on next page
National Tracking Poll #181011, October, 2018
379
Table HR10_8
Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Alf
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Income: Under 50k 9% (248) 6% (2) 2% (263) 29% (377) 4% (82) 280Income: 50k-100k 7% (05) 8% (2) 2% (3) 34% (2) 0% (60) 69Income: 100k+ 9% (26) 6% (48) 27% (80) 4% (23) 8% (24) 302Ethnicity: White 7% (285) 6% (277) 22% (38) 34% (582) % (97) 723Ethnicity: Hispanic 23% (8) 20% (7) 22% (77) 22% (76) 3% (45) 350Ethnicity: Afr. Am. 5% (42) 25% (68) 20% (56) 24% (67) 5% (42) 274Ethnicity: Other 25% (52) 3% (27) 8% (37) 30% (6) 4% (28) 204Relig: Protestant 4% (74) 7% (9) 22% (6) 39% (208) 9% (50) 539Relig: Roman Catholic 9% (7) 7% (64) 20% (77) 30% (4) 4% (52) 378Relig: Something Else 23% (52) 5% (33) 22% (48) 32% (7) 8% (8) 22Relig: Jewish 5% (9) 4% (8) 8% (0) 52% (30) % () 58Relig: Evangelical 7% (09) 20% (27) 2% (33) 27% (7) 4% (85) 626Relig: Non-Evang. Catholics 5% (84) 6% (88) 2% (7) 38% (22) 0% (58) 559Relig: All Christian 6% (93) 8% (25) 2% (25) 32% (383) 2% (43) 85Relig: All Non-Christian 23% (52) 5% (33) 22% (48) 32% (7) 8% (8) 22Community: Urban 6% (88) 2% (3) 2% (5) 28% (54) 4% (78) 546Community: Suburban 6% (62) 6% (56) 23% (232) 35% (354) 9% (93) 997Community: Rural 20% (30) 6% (03) 9% (27) 3% (203) 5% (95) 658Employ: Private Sector 8% (26) 2% (50) 20% (40) 32% (229) 9% (65) 70Employ: Government 6% (29) 7% (29) 22% (40) 30% (53) 5% (27) 77Employ: Self-Employed 20% (40) 6% (33) 2% (43) 29% (59) 4% (27) 203Employ: Homemaker 2% (27) 20% (25) 22% (28) 30% (38) 7% (8) 26Employ: Student % () % () 2% (22) 28% (30) 30% (32) 06Employ: Retired % (5) % (5) 26% (20) 43% (97) 9% (42) 460Employ: Unemployed 8% (32) 6% (29) 20% (35) 25% (45) 2% (38) 79Employ: Other 27% (64) 8% (43) 9% (45) 25% (59) 2% (28) 239Military HH: Yes 8% (67) 8% (66) 23% (88) 33% (25) 8% (30) 376Military HH: No 7% (32) 7% (306) 2% (386) 32% (585) 3% (237) 825RD/WT: Right Direction 9% (80) 7% (53) 20% (86) 3% (288) 3% (6) 922RD/WT: Wrong Track 6% (99) 7% (28) 23% (288) 33% (422) 2% (5) 279
Continued on next page
380
Morning ConsultTable HR10_8
Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Alf
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Trump Job Approve 20% (85) 7% (63) 2% (94) 3% (295) % (00) 937Trump Job Disapprove 6% (78) 6% (89) 22% (257) 34% (389) 2% (33) 47Trump Job Strongly Approve 20% (97) 6% (79) 8% (9) 35% (72) % (55) 494Trump Job Somewhat Approve 20% (88) 9% (84) 23% (04) 28% (23) 0% (45) 443Trump Job Somewhat Disapprove 7% (58) 9% (63) 26% (89) 25% (84) 3% (42) 336Trump Job Strongly Disapprove 5% (20) 6% (26) 2% (69) 38% (305) % (9) 8#1 Issue: Economy 7% (06) 7% (06) 23% (48) 3% (98) 2% (75) 632#1 Issue: Security 3% (40) 8% (54) 24% (72) 35% (07) % (32) 304#1 Issue: Health Care 7% (59) 2% (76) 20% (69) 32% (4) 0% (35) 354#1 Issue: Medicare / Social Security 8% (68) 6% (57) 2% (76) 33% (20) 2% (45) 366#1 Issue: Women’s Issues 5% (23) 6% (24) 7% (26) 40% (59) 2% (7) 49#1 Issue: Education 24% (39) 3% (20) 23% (37) 22% (36) 8% (29) 62#1 Issue: Energy 27% (29) 5% (6) 20% (2) 26% (28) 2% (3) 08#1 Issue: Other 3% (6) 5% (9) 9% (24) 38% (48) 6% (20) 272016 Vote: Hillary Clinton 5% () 9% (39) 22% (59) 33% (238) % (78) 7262016 Vote: Donald Trump 9% (40) 6% (2) 2% (56) 34% (253) 9% (69) 7402016 Vote: Someone else 7% (30) 3% (22) 2% (37) 39% (70) % (20) 792016 Vote: Didnt Vote 8% (98) 6% (86) 22% (9) 27% (48) 8% (99) 550Voted in 2014: Yes 9% (259) 7% (234) 22% (32) 34% (47) 9% (25) 40Voted in 2014: No 5% (20) 7% (38) 20% (62) 30% (240) 8% (42) 8002012 Vote: Barack Obama 9% (63) 8% (60) 23% (202) 32% (282) 8% (68) 8752012 Vote: Mitt Romney 6% (90) 6% (89) 2% (7) 38% (208) 8% (44) 5472012 Vote: Other 24% (23) 7% (6) 20% (9) 25% (23) 3% (2) 942012 Vote: Didn’t Vote 5% (02) 6% (06) 20% (36) 29% (96) 2% (42) 6824-Region: Northeast 9% (73) 7% (66) 22% (86) 29% (4) 4% (54) 3944-Region: Midwest 9% (87) 8% (83) 9% (89) 32% (50) % (53) 4624-Region: South 6% (29) 8% (50) 2% (74) 33% (274) 2% (99) 8254-Region: West 7% (90) 4% (72) 24% (25) 33% (72) 2% (6) 520Favorable of Trump 9% (78) 8% (65) 2% (96) 32% (292) 0% (93) 924Unfavorable of Trump 6% (82) 6% (88) 22% (252) 35% (398) % (24) 44
Continued on next page
National Tracking Poll #181011, October, 2018
381
Table HR10_8
Table HR10_8: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Alf
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (379) 7% (37) 22% (474) 32% (70) 2% (266) 220Very Favorable of Trump 2% (07) 7% (86) 8% (93) 33% (69) 2% (59) 55Somewhat Favorable of Trump 7% (72) 9% (79) 25% (03) 30% (23) 8% (34) 409Somewhat Unfavorable of Trump 2% (49) 9% (43) 22% (50) 29% (65) 9% (20) 228Very Unfavorable of Trump 4% (33) 6% (45) 22% (20) 36% (333) % (04) 96Frequent TVWatcher 8% (298) 7% (286) 2% (346) 33% (538) % (79) 646Frequent Movie Watchers 22% (27) 7% (64) 2% (208) 3% (305) 0% (96) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
382
Morning ConsultTable HR10_9
Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Murphy Brown
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Gender: Male 2% (23) 5% (60) 25% (269) 34% (36) 4% (49) 062Gender: Female 7% (94) 7% (93) 2% (234) 33% (373) 3% (44) 39Age: 18-29 7% (36) % (54) 9% (93) 32% (58) 30% (48) 490Age: 30-44 2% (63) 5% (78) 27% (44) 36% (9) 9% (48) 524Age: 45-54 8% (73) 8% (73) 28% (4) 27% (09) 9% (36) 406Age: 55-64 7% (60) 8% (62) 2% (72) 36% (24) 8% (27) 346Age: 65+ 9% (85) 20% (86) 8% (80) 35% (53) 8% (33) 436Generation Z: 18-21 7% (5) 2% (24) 7% (35) 3% (62) 33% (66) 20Millennial: Age 22-37 8% (44) 3% (74) 25% (43) 35% (98) 9% (0) 568Generation X: Age 38-53 7% (06) 8% (07) 26% (56) 3% (86) 9% (54) 608Boomers: Age 54-72 20% (42) 7% (24) 20% (45) 36% (26) 7% (47) 79PID: Dem (no lean) 2% (60) 20% (50) 2% (63) 27% (206) 2% (9) 769PID: Ind (no lean) 3% (78) 3% (77) 23% (32) 39% (227) 2% (73) 586PID: Rep (no lean) 9% (79) 5% (27) 25% (208) 36% (302) 5% (29) 846PID/Gender: DemMen 6% (60) 8% (64) 25% (92) 24% (88) 6% (58) 362PID/Gender: DemWomen 25% (00) 2% (86) 7% (7) 29% (7) 8% (32) 407PID/Gender: Ind Men 7% (2) 3% (36) 26% (73) 45% (27) 9% (25) 28PID/Gender: Ind Women 9% (57) 3% (40) 20% (59) 33% (00) 6% (48) 305PID/Gender: Rep Men 0% (43) 4% (60) 25% (04) 35% (46) 6% (66) 49PID/Gender: Rep Women 9% (37) 6% (67) 24% (04) 37% (56) 5% (63) 427Ideo: Liberal (1-3) 22% (6) 8% (35) 20% (49) 28% (207) % (82) 735Ideo: Moderate (4) 3% (62) 8% (83) 27% (27) 28% (30) 5% (68) 470Ideo: Conservative (5-7) 9% (68) 5% (08) 22% (65) 42% (3) 2% (88) 740Educ: College 4% (26) 6% (242) 23% (345) 3% (474) 6% (236) 53Educ: Bachelors degree 4% (64) 8% (78) 23% (04) 35% (57) 9% (40) 444Educ: Post-grad 5% (36) 4% (33) 22% (54) 42% (03) 7% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
383
Table HR10_9
Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Murphy Brown
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Income: Under 50k 5% (87) 5% (97) 23% (296) 3% (394) 6% (206) 280Income: 50k-100k 5% (92) 7% (06) 22% (37) 35% (25) % (69) 69Income: 100k+ 3% (38) 7% (5) 23% (7) 42% (25) 6% (7) 302Ethnicity: White 4% (238) 6% (276) 23% (389) 35% (60) 3% (28) 723Ethnicity: Hispanic 3% (45) 3% (45) 29% (00) 29% (02) 7% (58) 350Ethnicity: Afr. Am. 6% (45) 9% (5) 26% (7) 26% (7) 3% (37) 274Ethnicity: Other 7% (35) 3% (26) 2% (43) 3% (62) 8% (38) 204Relig: Protestant 5% (82) 8% (00) 20% (0) 37% (99) 9% (47) 539Relig: Roman Catholic 5% (55) 4% (5) 24% (92) 33% (24) 4% (54) 378Relig: Something Else 4% (32) 9% (4) 24% (52) 33% (73) 0% (22) 22Relig: Jewish 27% (6) 20% () 2% (7) 39% (23) 2% () 58Relig: Evangelical 5% (94) 5% (96) 23% (45) 3% (95) 5% (96) 626Relig: Non-Evang. Catholics 5% (85) 7% (96) 2% (20) 37% (204) 0% (55) 559Relig: All Christian 5% (79) 6% (9) 22% (264) 34% (399) 3% (52) 85Relig: All Non-Christian 4% (32) 9% (4) 24% (52) 33% (73) 0% (22) 22Community: Urban 3% (7) 9% (04) 26% (40) 28% (55) 4% (77) 546Community: Suburban 6% (55) 5% (53) 22% (25) 36% (359) % (4) 997Community: Rural 4% (9) 5% (97) 23% (49) 33% (220) 5% (0) 658Employ: Private Sector 4% (00) 7% (23) 22% (59) 34% (242) 2% (86) 70Employ: Government % (9) 7% (3) 26% (46) 32% (56) 4% (25) 77Employ: Self-Employed 4% (29) 7% (35) 29% (58) 27% (56) 2% (25) 203Employ: Homemaker 3% (7) % (3) 30% (38) 36% (45) 0% (3) 26Employ: Student 8% (9) 3% (3) 2% (22) 36% (38) 32% (34) 06Employ: Retired 8% (83) 8% (85) 22% (0) 35% (63) 6% (29) 460Employ: Unemployed 0% (8) 2% (2) 2% (38) 34% (6) 24% (42) 79Employ: Other 8% (43) 8% (43) 8% (42) 3% (74) 6% (38) 239Military HH: Yes 8% (69) 9% (70) 22% (8) 32% (2) 9% (35) 376Military HH: No 4% (248) 6% (284) 23% (422) 34% (63) 4% (257) 825RD/WT: Right Direction 0% (90) 4% (32) 24% (222) 38% (353) 4% (26) 922RD/WT: Wrong Track 8% (227) 7% (222) 22% (282) 30% (382) 3% (67) 279
Continued on next page
384
Morning ConsultTable HR10_9
Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Murphy Brown
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Trump Job Approve 0% (92) 5% (42) 24% (226) 38% (356) 3% (22) 937Trump Job Disapprove 9% (24) 7% (200) 22% (254) 30% (350) % (29) 47Trump Job Strongly Approve 9% (44) 5% (73) 22% (09) 40% (99) 4% (69) 494Trump Job Somewhat Approve % (48) 5% (68) 26% (6) 35% (57) 2% (53) 443Trump Job Somewhat Disapprove 3% (45) 6% (53) 30% (0) 28% (95) 3% (43) 336Trump Job Strongly Disapprove 2% (69) 8% (48) 9% (54) 3% (255) % (86) 8#1 Issue: Economy 0% (66) 6% (03) 26% (65) 35% (220) 3% (79) 632#1 Issue: Security 2% (36) 8% (26) 25% (75) 45% (36) 0% (32) 304#1 Issue: Health Care 7% (6) 9% (69) 8% (65) 30% (04) 5% (55) 354#1 Issue: Medicare / Social Security 2% (75) 2% (75) 20% (74) 28% (03) 0% (38) 366#1 Issue: Women’s Issues 22% (32) 8% (27) 6% (24) 30% (45) 4% (20) 49#1 Issue: Education 7% (2) 0% (7) 28% (46) 34% (56) 20% (32) 62#1 Issue: Energy 4% (5) 20% (22) 27% (29) 27% (29) 2% (3) 08#1 Issue: Other 7% (2) 2% (6) 2% (26) 32% (40) 8% (23) 272016 Vote: Hillary Clinton 23% (65) 9% (38) 2% (50) 28% (202) 0% (7) 7262016 Vote: Donald Trump 9% (68) 5% (4) 26% (92) 38% (282) % (84) 7402016 Vote: Someone else % (20) 3% (24) 2% (38) 44% (79) 0% (9) 792016 Vote: Didnt Vote % (63) 4% (75) 22% (23) 3% (7) 22% (8) 550Voted in 2014: Yes 7% (243) 7% (239) 22% (3) 34% (474) 0% (33) 40Voted in 2014: No 9% (73) 4% (5) 24% (93) 33% (260) 20% (59) 8002012 Vote: Barack Obama 22% (9) 9% (67) 22% (94) 29% (25) 8% (72) 8752012 Vote: Mitt Romney 0% (53) 5% (85) 23% (27) 42% (230) 9% (52) 5472012 Vote: Other 7% (6) 9% (8) 23% (22) 39% (37) % () 942012 Vote: Didn’t Vote 9% (65) 2% (84) 23% (60) 32% (27) 23% (57) 6824-Region: Northeast 5% (58) 20% (78) 23% (9) 27% (07) 5% (60) 3944-Region: Midwest 4% (65) 6% (76) 22% (02) 35% (63) 2% (56) 4624-Region: South 4% (6) 5% (28) 22% (84) 34% (283) 4% (4) 8254-Region: West 5% (78) 4% (72) 24% (26) 35% (80) 2% (64) 520Favorable of Trump 0% (92) 5% (37) 26% (237) 38% (347) 2% () 924Unfavorable of Trump 9% (22) 7% (98) 2% (240) 32% (36) 2% (32) 44
Continued on next page
National Tracking Poll #181011, October, 2018
385
Table HR10_9
Table HR10_9: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Murphy Brown
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 4% (37) 6% (354) 23% (503) 33% (734) 3% (293) 220Very Favorable of Trump 9% (48) 3% (65) 24% (22) 40% (207) 4% (72) 55Somewhat Favorable of Trump % (44) 7% (7) 28% (6) 34% (40) 9% (38) 409Somewhat Unfavorable of Trump 4% (3) 7% (39) 23% (52) 36% (8) 0% (24) 228Very Unfavorable of Trump 20% (8) 7% (59) 20% (88) 3% (280) 2% (09) 96Frequent TVWatcher 6% (269) 7% (273) 23% (373) 32% (533) 2% (98) 646Frequent Movie Watchers 7% (66) 7% (65) 23% (229) 3% (306) 3% (24) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
386
Morning ConsultTable HR10_10
Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Magnum P.I.
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Gender: Male 6% (69) 22% (236) 2% (222) 28% (293) 3% (42) 062Gender: Female 8% (99) 20% (226) 22% (252) 29% (326) 2% (35) 39Age: 18-29 0% (47) 0% (50) 9% (94) 3% (53) 30% (46) 490Age: 30-44 4% (73) 8% (94) 24% (24) 35% (8) 0% (50) 524Age: 45-54 8% (75) 26% (04) 26% (06) 23% (92) 7% (29) 406Age: 55-64 23% (78) 2% (73) 9% (67) 29% (02) 8% (26) 346Age: 65+ 22% (96) 32% (40) 9% (83) 2% (9) 6% (27) 436Generation Z: 18-21 8% (6) 8% (7) 7% (34) 3% (63) 35% (70) 20Millennial: Age 22-37 0% (55) 3% (76) 22% (24) 36% (206) 9% (08) 568Generation X: Age 38-53 9% (7) 23% (4) 26% (57) 25% (50) 7% (43) 608Boomers: Age 54-72 22% (56) 27% (92) 20% (4) 25% (82) 7% (47) 79PID: Dem (no lean) 6% (25) 2% (60) 23% (8) 27% (207) 3% (96) 769PID: Ind (no lean) 5% (86) 2% (2) 20% (8) 32% (90) 2% (7) 586PID: Rep (no lean) 9% (58) 2% (8) 2% (75) 26% (222) 3% (0) 846PID/Gender: DemMen 4% (49) 24% (86) 2% (76) 24% (88) 7% (63) 362PID/Gender: DemWomen 9% (76) 8% (73) 26% (05) 29% (20) 8% (33) 407PID/Gender: Ind Men 5% (4) 9% (55) 2% (60) 36% (02) 8% (23) 28PID/Gender: Ind Women 5% (44) 22% (66) 9% (58) 29% (88) 6% (48) 305PID/Gender: Rep Men 9% (79) 23% (94) 2% (86) 25% (03) 3% (56) 49PID/Gender: Rep Women 8% (79) 20% (87) 2% (89) 28% (9) 3% (54) 427Ideo: Liberal (1-3) 4% (05) 9% (40) 22% (59) 3% (23) 4% (0) 735Ideo: Moderate (4) 6% (76) 2% (97) 25% (20) 26% (2) 2% (56) 470Ideo: Conservative (5-7) 20% (46) 24% (80) 20% (50) 27% (20) 8% (63) 740Educ: College 7% (263) 20% (309) 20% (30) 26% (400) 5% (23) 53Educ: Bachelors degree 5% (65) 23% (00) 22% (98) 34% (5) 7% (29) 444Educ: Post-grad 6% (40) 22% (53) 27% (66) 28% (69) 7% (7) 244
Continued on next page
National Tracking Poll #181011, October, 2018
387
Table HR10_10
Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Magnum P.I.
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Income: Under 50k 8% (236) 20% (256) 9% (245) 28% (353) 5% (9) 280Income: 50k-100k 6% (98) 22% (38) 23% (45) 28% (73) 0% (64) 69Income: 100k+ % (34) 22% (67) 28% (85) 3% (93) 7% (22) 302Ethnicity: White 6% (274) 22% (375) 22% (377) 29% (502) % (95) 723Ethnicity: Hispanic 3% (45) 9% (66) 2% (72) 3% (08) 6% (58) 350Ethnicity: Afr. Am. 24% (66) 20% (56) 20% (54) 8% (50) 8% (48) 274Ethnicity: Other 4% (28) 5% (3) 2% (43) 33% (67) 7% (35) 204Relig: Protestant 2% (4) 27% (43) 2% () 25% (35) 7% (36) 539Relig: Roman Catholic 9% (70) 22% (8) 2% (78) 26% (97) 4% (52) 378Relig: Something Else 8% (39) 7% (37) 29% (64) 25% (56) % (24) 22Relig: Jewish 5% (3) 27% (5) 22% (3) 43% (25) 4% (2) 58Relig: Evangelical 25% (57) 23% (42) 9% (9) 20% (28) 3% (79) 626Relig: Non-Evang. Catholics 7% (94) 25% (38) 2% (8) 28% (57) 9% (52) 559Relig: All Christian 2% (25) 24% (280) 20% (237) 24% (286) % (3) 85Relig: All Non-Christian 8% (39) 7% (37) 29% (64) 25% (56) % (24) 22Community: Urban 6% (87) 20% (09) 22% (2) 27% (47) 5% (83) 546Community: Suburban 7% (66) 2% (24) 22% (22) 30% (294) 0% (0) 997Community: Rural 8% (6) 2% (39) 20% (32) 27% (78) 4% (93) 658Employ: Private Sector 6% (5) 22% (53) 23% (60) 28% (202) % (80) 70Employ: Government 9% (34) 7% (30) 28% (49) 22% (38) 5% (26) 77Employ: Self-Employed 5% (30) 22% (44) 22% (46) 29% (59) 2% (24) 203Employ: Homemaker 3% (6) 0% (3) 23% (29) 4% (52) 3% (6) 26Employ: Student 8% (8) 8% (9) 5% (6) 34% (36) 36% (38) 06Employ: Retired 2% (97) 28% (3) 20% (93) 26% (8) 5% (2) 460Employ: Unemployed 2% (22) 7% (30) 20% (35) 29% (52) 22% (39) 79Employ: Other 9% (46) 22% (5) 9% (46) 26% (62) 4% (33) 239Military HH: Yes 24% (89) 26% (96) 20% (74) 24% (89) 7% (28) 376Military HH: No 5% (279) 20% (365) 22% (400) 29% (530) 4% (250) 825RD/WT: Right Direction 20% (82) 24% (220) 9% (73) 26% (242) % (05) 922RD/WT: Wrong Track 5% (87) 9% (24) 24% (30) 30% (377) 4% (73) 279
Continued on next page
388
Morning ConsultTable HR10_10
Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Magnum P.I.
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Trump Job Approve 20% (9) 24% (224) 20% (84) 26% (247) 0% (92) 937Trump Job Disapprove 5% (69) 9% (222) 24% (270) 30% (339) 3% (46) 47Trump Job Strongly Approve 22% (0) 26% (28) 6% (78) 27% (35) 9% (43) 494Trump Job Somewhat Approve 8% (8) 2% (95) 24% (06) 25% (3) % (48) 443Trump Job Somewhat Disapprove 8% (59) 9% (65) 23% (79) 26% (87) 4% (47) 336Trump Job Strongly Disapprove 4% (0) 9% (58) 24% (92) 3% (252) 2% (99) 8#1 Issue: Economy 5% (92) 2% (32) 24% (52) 27% (69) 4% (87) 632#1 Issue: Security 9% (59) 25% (76) 9% (59) 26% (80) 0% (3) 304#1 Issue: Health Care 20% (70) 8% (63) 23% (8) 26% (94) 3% (46) 354#1 Issue: Medicare / Social Security 22% (82) 29% (04) 8% (65) 23% (84) 8% (30) 366#1 Issue: Women’s Issues 4% (2) 2% (8) 8% (28) 4% (62) 4% (2) 49#1 Issue: Education 3% (2) 3% (2) 24% (39) 30% (48) 20% (32) 62#1 Issue: Energy 9% (0) 20% (2) 28% (30) 34% (37) 9% (0) 08#1 Issue: Other % (4) 20% (26) 6% (2) 37% (46) 6% (20) 272016 Vote: Hillary Clinton 6% (3) 20% (43) 24% (72) 29% (209) 2% (88) 7262016 Vote: Donald Trump 22% (65) 24% (75) 2% (54) 26% (89) 8% (57) 7402016 Vote: Someone else 4% (26) 9% (35) 23% (42) 33% (59) 0% (8) 792016 Vote: Didnt Vote 2% (64) 20% (07) 9% (05) 29% (60) 2% (4) 550Voted in 2014: Yes 20% (276) 22% (3) 22% (35) 27% (374) 9% (24) 40Voted in 2014: No 2% (92) 9% (50) 20% (59) 3% (245) 9% (53) 8002012 Vote: Barack Obama 9% (67) 2% (80) 23% (99) 28% (247) 9% (82) 8752012 Vote: Mitt Romney 2% (3) 24% (34) 22% (8) 26% (42) 7% (4) 5472012 Vote: Other 7% (6) 25% (23) 27% (26) 24% (22) 8% (7) 942012 Vote: Didn’t Vote % (73) 8% (24) 9% (32) 30% (206) 22% (48) 6824-Region: Northeast 7% (68) 9% (74) 20% (78) 29% (6) 5% (59) 3944-Region: Midwest 7% (79) 20% (93) 26% (8) 26% (22) % (5) 4624-Region: South 20% (64) 23% (92) 7% (38) 28% (23) 2% (00) 8254-Region: West % (59) 20% (03) 27% (40) 29% (5) 3% (68) 520Favorable of Trump 2% (93) 24% (22) 20% (88) 26% (24) 9% (82) 924Unfavorable of Trump 4% (6) 9% (22) 23% (266) 3% (349) 3% (47) 44
Continued on next page
National Tracking Poll #181011, October, 2018
389
Table HR10_10
Table HR10_10: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Magnum P.I.
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 7% (369) 2% (46) 22% (474) 28% (69) 3% (278) 220Very Favorable of Trump 24% (2) 22% (5) 8% (9) 27% (37) 0% (49) 55Somewhat Favorable of Trump 7% (72) 26% (05) 24% (96) 25% (03) 8% (33) 409Somewhat Unfavorable of Trump 5% (34) 20% (46) 24% (55) 30% (69) 0% (24) 228Very Unfavorable of Trump 4% (28) 9% (75) 23% (20) 3% (280) 3% (23) 96Frequent TVWatcher 8% (289) 22% (369) 22% (356) 28% (457) % (75) 646Frequent Movie Watchers 9% (89) 22% (26) 22% (220) 26% (253) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
390
Morning ConsultTable HR10_11
Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Reba
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Gender: Male 3% (37) 7% (80) 23% (240) 34% (365) 3% (40) 062Gender: Female 24% (27) 2% (240) 8% (207) 29% (325) 8% (96) 39Age: 18-29 7% (83) 7% (84) 20% (99) 27% (32) 9% (9) 490Age: 30-44 22% (6) 7% (90) 2% (0) 3% (65) 8% (43) 524Age: 45-54 20% (82) 7% (7) 23% (94) 3% (24) 9% (35) 406Age: 55-64 6% (57) 22% (76) 8% (62) 35% (2) 9% (30) 346Age: 65+ 6% (69) 23% (0) 9% (83) 34% (47) 8% (37) 436Generation Z: 18-21 3% (26) 5% (30) 8% (35) 30% (6) 24% (49) 20Millennial: Age 22-37 2% (7) 8% (04) 2% (2) 29% (66) % (60) 568Generation X: Age 38-53 22% (32) 7% (05) 22% (32) 30% (79) 0% (60) 608Boomers: Age 54-72 7% (20) 22% (58) 9% (36) 36% (255) 7% (50) 79PID: Dem (no lean) 7% (30) 20% (53) 20% (54) 32% (248) % (85) 769PID: Ind (no lean) 7% (02) 20% (5) 8% (04) 36% (20) 9% (55) 586PID: Rep (no lean) 2% (76) 8% (53) 22% (89) 27% (232) % (97) 846PID/Gender: DemMen % (4) 9% (68) 2% (77) 34% (2) 5% (56) 362PID/Gender: DemWomen 22% (89) 2% (85) 9% (77) 3% (26) 7% (29) 407PID/Gender: Ind Men 2% (33) 7% (48) 22% (62) 4% (5) 8% (24) 28PID/Gender: Ind Women 23% (69) 22% (67) 4% (42) 3% (96) 0% (3) 305PID/Gender: Rep Men 5% (64) 5% (65) 24% (00) 3% (29) 4% (6) 49PID/Gender: Rep Women 26% (2) 2% (88) 2% (89) 24% (03) 8% (36) 427Ideo: Liberal (1-3) 5% (08) 2% (54) 20% (46) 35% (258) 9% (70) 735Ideo: Moderate (4) 9% (9) 6% (77) 25% (6) 28% (32) 2% (55) 470Ideo: Conservative (5-7) 8% (30) 8% (36) 20% (45) 35% (257) 0% (7) 740Educ: College 22% (335) 2% (33) 8% (276) 27% (409) 2% (79) 53Educ: Bachelors degree % (49) 6% (7) 25% (0) 40% (76) 9% (38) 444Educ: Post-grad 0% (24) 5% (36) 25% (6) 42% (04) 8% (20) 244
Continued on next page
National Tracking Poll #181011, October, 2018
391
Table HR10_11
Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Reba
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Income: Under 50k 23% (29) 20% (259) 8% (23) 28% (354) % (45) 280Income: 50k-100k 5% (9) 20% (22) 2% (32) 34% (208) % (66) 69Income: 100k+ 8% (25) 3% (40) 28% (84) 42% (28) 8% (25) 302Ethnicity: White 9% (333) 9% (329) 20% (339) 3% (542) 0% (79) 723Ethnicity: Hispanic 5% (5) 9% (65) 22% (76) 32% (2) 3% (46) 350Ethnicity: Afr. Am. 5% (4) 23% (63) 25% (69) 26% (70) 2% (32) 274Ethnicity: Other 7% (34) 4% (29) 9% (39) 38% (77) 2% (25) 204Relig: Protestant 8% (98) 9% (03) 9% (0) 35% (89) 9% (47) 539Relig: Roman Catholic 2% (80) 7% (63) 20% (76) 28% (07) 4% (52) 378Relig: Something Else 26% (56) 24% (52) 7% (38) 26% (57) 8% (7) 22Relig: Jewish 5% (9) 8% (4) 24% (4) 48% (28) 5% (3) 58Relig: Evangelical 24% (52) 9% (20) 9% (2) 25% (59) 2% (75) 626Relig: Non-Evang. Catholics 7% (94) 8% (03) 20% (09) 35% (94) % (59) 559Relig: All Christian 2% (246) 9% (223) 9% (230) 30% (352) % (34) 85Relig: All Non-Christian 26% (56) 24% (52) 7% (38) 26% (57) 8% (7) 22Community: Urban 6% (89) 22% (9) 2% (5) 29% (56) 2% (67) 546Community: Suburban 7% (68) 7% (67) 2% (2) 36% (362) 9% (89) 997Community: Rural 23% (5) 20% (34) 8% (2) 26% (72) 2% (80) 658Employ: Private Sector 6% (6) 8% (26) 22% (54) 34% (240) 0% (74) 70Employ: Government 6% (29) 23% (4) 2% (38) 30% (53) 9% (6) 77Employ: Self-Employed 6% (32) 3% (27) 26% (52) 35% (72) 0% (20) 203Employ: Homemaker 26% (32) 24% (30) 8% (23) 25% (3) 7% (9) 26Employ: Student 9% (2) 6% (6) 2% (22) 3% (33) 23% (25) 06Employ: Retired 7% (79) 23% (05) 9% (86) 34% (56) 7% (33) 460Employ: Unemployed 2% (37) 6% (29) 6% (29) 29% (52) 9% (33) 79Employ: Other 26% (6) 23% (56) 8% (43) 22% (53) % (26) 239Military HH: Yes 2% (79) 8% (66) 9% (73) 32% (22) 0% (37) 376Military HH: No 8% (329) 9% (354) 2% (374) 3% (568) % (200) 825RD/WT: Right Direction 22% (99) 20% (83) 9% (79) 29% (265) % (97) 922RD/WT: Wrong Track 6% (209) 9% (238) 2% (268) 33% (424) % (39) 279
Continued on next page
392
Morning ConsultTable HR10_11
Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Reba
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Trump Job Approve 22% (205) 20% (84) 20% (83) 29% (275) 0% (9) 937Trump Job Disapprove 5% (76) 9% (25) 22% (252) 34% (387) 0% (7) 47Trump Job Strongly Approve 23% (3) 8% (89) 9% (94) 3% (5) 0% (47) 494Trump Job Somewhat Approve 2% (92) 2% (95) 20% (89) 28% (24) 0% (44) 443Trump Job Somewhat Disapprove 7% (56) 23% (76) 29% (96) 22% (73) 0% (35) 336Trump Job Strongly Disapprove 5% (9) 7% (39) 9% (56) 39% (34) 0% (82) 8#1 Issue: Economy 8% (4) 2% (33) 20% (27) 32% (203) 9% (55) 632#1 Issue: Security 3% (39) 8% (56) 24% (72) 35% (08) 0% (29) 304#1 Issue: Health Care 24% (85) 9% (68) 23% (8) 24% (85) 0% (34) 354#1 Issue: Medicare / Social Security 20% (74) 20% (74) 7% (62) 3% (5) % (42) 366#1 Issue: Women’s Issues 4% (2) 22% (33) 3% (20) 4% (6) 9% (4) 49#1 Issue: Education 22% (36) 9% (4) 28% (46) 24% (39) 6% (27) 62#1 Issue: Energy 4% (5) 20% (22) 20% (22) 3% (34) 5% (6) 08#1 Issue: Other 8% (23) 7% (22) 4% (8) 35% (45) 6% (20) 272016 Vote: Hillary Clinton 6% (3) 9% (36) 2% (55) 35% (254) 9% (69) 7262016 Vote: Donald Trump 2% (54) 9% (43) 2% (52) 30% (224) 9% (67) 7402016 Vote: Someone else 0% (8) 5% (27) 26% (47) 37% (67) % (20) 792016 Vote: Didnt Vote 22% (22) 2% (5) 7% (92) 26% (45) 4% (76) 550Voted in 2014: Yes 8% (247) 7% (24) 23% (36) 33% (466) 9% (30) 40Voted in 2014: No 20% (6) 22% (80) 6% (3) 28% (224) 3% (06) 8002012 Vote: Barack Obama 6% (42) 20% (79) 22% (9) 33% (288) 8% (74) 8752012 Vote: Mitt Romney 9% (03) 6% (89) 22% (9) 35% (93) 8% (44) 5472012 Vote: Other 7% (6) 8% (7) 20% (9) 29% (27) 6% (5) 942012 Vote: Didn’t Vote 2% (46) 20% (35) 7% (8) 26% (79) 5% (04) 6824-Region: Northeast 5% (60) 6% (6) 24% (93) 32% (27) 3% (52) 3944-Region: Midwest 8% (82) 22% (00) 9% (87) 30% (39) 2% (54) 4624-Region: South 22% (83) 20% (68) 8% (5) 29% (236) % (87) 8254-Region: West 6% (82) 8% (9) 22% (6) 36% (87) 8% (43) 520Favorable of Trump 22% (99) 2% (94) 20% (8) 29% (269) 9% (8) 924Unfavorable of Trump 5% (77) 8% (205) 22% (247) 35% (402) 0% (4) 44
Continued on next page
National Tracking Poll #181011, October, 2018
393
Table HR10_11
Table HR10_11: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Reba
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (408) 9% (42) 20% (447) 3% (690) % (236) 220Very Favorable of Trump 23% (20) 8% (95) 7% (90) 30% (53) % (56) 55Somewhat Favorable of Trump 9% (79) 24% (99) 22% (92) 28% (6) 6% (24) 409Somewhat Unfavorable of Trump 8% (4) 2% (48) 22% (5) 30% (67) 9% (2) 228Very Unfavorable of Trump 5% (36) 7% (57) 2% (96) 37% (335) 0% (93) 96Frequent TVWatcher 20% (33) 20% (332) 20% (322) 3% (50) 9% (52) 646Frequent Movie Watchers 24% (24) 9% (85) 20% (99) 28% (276) 9% (88) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
394
Morning ConsultTable HR10_12
Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Nanny
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Gender: Male % (5) 6% (68) 26% (277) 35% (367) 3% (35) 062Gender: Female 20% (233) 22% (248) 20% (233) 29% (330) 8% (94) 39Age: 18-29 22% (09) 7% (83) 9% (93) 22% (08) 20% (97) 490Age: 30-44 7% (9) 8% (96) 25% (30) 33% (7) 7% (36) 524Age: 45-54 2% (5) 20% (83) 28% (4) 30% (20) 9% (38) 406Age: 55-64 3% (44) 7% (60) 23% (80) 38% (32) 8% (29) 346Age: 65+ 2% (53) 22% (96) 2% (93) 38% (66) 7% (29) 436Generation Z: 18-21 7% (34) 7% (35) 8% (37) 25% (50) 23% (45) 20Millennial: Age 22-37 23% (29) 7% (99) 22% (25) 26% (48) 2% (67) 568Generation X: Age 38-53 4% (82) 20% (9) 27% (67) 3% (89) 8% (5) 608Boomers: Age 54-72 3% (90) 9% (35) 22% (60) 39% (278) 8% (55) 79PID: Dem (no lean) 8% (4) 20% (52) 23% (78) 28% (27) % (8) 769PID: Ind (no lean) 5% (88) 7% (99) 24% (43) 36% (2) 8% (45) 586PID: Rep (no lean) 4% (9) 20% (65) 22% (89) 32% (269) 2% (04) 846PID/Gender: DemMen 5% (53) 5% (56) 25% (9) 29% (04) 6% (59) 362PID/Gender: DemWomen 22% (88) 24% (96) 2% (87) 28% (3) 5% (22) 407PID/Gender: Ind Men 7% (2) 4% (4) 27% (76) 44% (25) 7% (9) 28PID/Gender: Ind Women 22% (67) 9% (59) 22% (67) 28% (86) 8% (26) 305PID/Gender: Rep Men 0% (4) 7% (72) 26% (0) 33% (39) 4% (57) 49PID/Gender: Rep Women 8% (78) 22% (93) 9% (80) 3% (3) % (46) 427Ideo: Liberal (1-3) 8% (35) 8% (33) 23% (70) 30% (223) 0% (74) 735Ideo: Moderate (4) 5% (7) 7% (82) 28% (33) 29% (38) 0% (47) 470Ideo: Conservative (5-7) 2% (86) 20% (49) 22% (66) 37% (274) 9% (66) 740Educ: College 8% (270) 20% (300) 22% (335) 28% (423) 2% (86) 53Educ: Bachelors degree 2% (5) 9% (84) 24% (08) 39% (72) 7% (29) 444Educ: Post-grad % (27) 3% (33) 27% (67) 42% (03) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
395
Table HR10_12
Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Nanny
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Income: Under 50k 9% (245) 20% (252) 2% (273) 28% (360) 2% (50) 280Income: 50k-100k 2% (77) 20% (2) 24% (49) 35% (24) 9% (58) 69Income: 100k+ 8% (25) 5% (44) 29% (88) 4% (23) 7% (2) 302Ethnicity: White 5% (257) 9% (33) 23% (393) 33% (570) 0% (7) 723Ethnicity: Hispanic 7% (6) 8% (62) 26% (90) 27% (96) 2% (4) 350Ethnicity: Afr. Am. 8% (49) 20% (54) 26% (7) 25% (68) 2% (32) 274Ethnicity: Other 20% (42) 6% (32) 22% (45) 29% (59) 3% (26) 204Relig: Protestant 3% (68) 8% (97) 26% (40) 36% (93) 8% (4) 539Relig: Roman Catholic 8% (67) 7% (66) 25% (96) 28% (06) % (43) 378Relig: Something Else 9% (43) 20% (44) 24% (53) 30% (67) 6% (4) 22Relig: Jewish 25% (4) 34% (20) 0% (6) 29% (7) 2% () 58Relig: Evangelical 20% (27) 20% (27) 23% (47) 25% (59) % (66) 626Relig: Non-Evang. Catholics 2% (69) 6% (9) 27% (50) 36% (20) 9% (48) 559Relig: All Christian 7% (96) 8% (28) 25% (297) 30% (360) 0% (5) 85Relig: All Non-Christian 9% (43) 20% (44) 24% (53) 30% (67) 6% (4) 22Community: Urban 7% (9) 9% (06) 24% (33) 26% (40) 4% (76) 546Community: Suburban 5% (52) 20% (95) 22% (224) 36% (357) 7% (69) 997Community: Rural 6% (05) 8% (6) 23% (53) 30% (200) 3% (84) 658Employ: Private Sector 4% (0) 9% (32) 25% (8) 32% (227) 0% (70) 70Employ: Government 5% (27) 6% (28) 28% (50) 32% (57) 9% (6) 77Employ: Self-Employed 8% (37) 7% (35) 2% (43) 3% (63) 2% (25) 203Employ: Homemaker 22% (28) 22% (28) 25% (32) 25% (3) 6% (7) 26Employ: Student 8% (9) 6% (7) 4% (5) 29% (3) 22% (24) 06Employ: Retired 2% (56) 2% (94) 24% () 38% (73) 6% (25) 460Employ: Unemployed 8% (32) 5% (26) 20% (35) 28% (5) 9% (34) 79Employ: Other 20% (47) 23% (55) 8% (44) 27% (65) 2% (28) 239Military HH: Yes 5% (57) 20% (74) 26% (97) 30% (2) 9% (36) 376Military HH: No 6% (290) 9% (343) 23% (42) 32% (585) % (94) 825RD/WT: Right Direction 5% (40) 9% (77) 22% (203) 33% (300) % (02) 922RD/WT: Wrong Track 6% (208) 9% (240) 24% (306) 3% (397) 0% (27) 279
Continued on next page
396
Morning ConsultTable HR10_12
Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Nanny
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Trump Job Approve 5% (36) 9% (83) 22% (207) 34% (32) 0% (90) 937Trump Job Disapprove 7% (89) 9% (27) 25% (284) 3% (350) 9% (07) 47Trump Job Strongly Approve 8% (9) 9% (93) 7% (82) 37% (80) 0% (48) 494Trump Job Somewhat Approve 0% (46) 20% (90) 28% (25) 32% (4) 0% (43) 443Trump Job Somewhat Disapprove 6% (54) 23% (76) 3% (05) 20% (66) 0% (35) 336Trump Job Strongly Disapprove 7% (35) 7% (40) 22% (79) 35% (284) 9% (72) 8#1 Issue: Economy 4% (86) 9% (9) 23% (46) 34% (27) 0% (64) 632#1 Issue: Security 4% (43) 7% (52) 20% (62) 37% (2) 2% (35) 304#1 Issue: Health Care 7% (60) 2% (73) 23% (83) 30% (07) 9% (3) 354#1 Issue: Medicare / Social Security 7% (63) 9% (70) 25% (92) 29% (05) 0% (36) 366#1 Issue: Women’s Issues 24% (36) 2% (3) 8% (27) 30% (44) 7% () 49#1 Issue: Education 7% (27) 8% (30) 26% (42) 27% (44) % (8) 62#1 Issue: Energy 6% (7) 3% (4) 34% (37) 25% (27) 2% (3) 08#1 Issue: Other % (4) 22% (28) 7% (2) 32% (4) 8% (22) 272016 Vote: Hillary Clinton 7% (22) 8% (34) 25% (79) 3% (223) 9% (68) 7262016 Vote: Donald Trump 5% (07) 20% (47) 24% (8) 33% (24) 9% (64) 7402016 Vote: Someone else 8% (4) 4% (25) 26% (46) 43% (77) 0% (7) 792016 Vote: Didnt Vote 9% (03) 20% (08) 9% (03) 28% (56) 4% (80) 550Voted in 2014: Yes 5% (20) 9% (264) 25% (347) 33% (462) 8% (7) 40Voted in 2014: No 7% (37) 9% (53) 20% (63) 29% (235) 4% (3) 8002012 Vote: Barack Obama 5% (33) 9% (68) 27% (237) 3% (269) 8% (68) 8752012 Vote: Mitt Romney 4% (77) 20% (07) 2% (7) 37% (202) 8% (44) 5472012 Vote: Other % (0) 7% (6) 23% (22) 40% (38) 9% (8) 942012 Vote: Didn’t Vote 9% (27) 8% (25) 20% (34) 27% (87) 6% (09) 6824-Region: Northeast 4% (55) 2% (82) 25% (00) 27% (07) 3% (50) 3944-Region: Midwest 5% (70) 9% (87) 23% (06) 34% (56) 9% (43) 4624-Region: South 8% (5) 2% (70) 20% (65) 3% (257) 0% (8) 8254-Region: West 4% (7) 5% (77) 27% (39) 34% (77) % (56) 520Favorable of Trump 4% (3) 20% (84) 24% (28) 34% (35) 8% (76) 924Unfavorable of Trump 7% (92) 9% (25) 24% (272) 3% (358) 9% (07) 44
Continued on next page
National Tracking Poll #181011, October, 2018
397
Table HR10_12
Table HR10_12: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Nanny
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (348) 9% (47) 23% (50) 32% (697) 0% (230) 220Very Favorable of Trump 7% (89) 8% (95) 9% (97) 36% (84) 0% (50) 55Somewhat Favorable of Trump 0% (42) 22% (89) 30% (2) 32% (32) 6% (26) 409Somewhat Unfavorable of Trump 8% (4) 24% (56) 24% (54) 25% (57) 9% (20) 228Very Unfavorable of Trump 6% (5) 7% (59) 24% (28) 33% (30) 0% (87) 96Frequent TVWatcher 7% (282) 9% (308) 24% (403) 3% (5) 9% (43) 646Frequent Movie Watchers 9% (93) 2% (209) 23% (223) 29% (284) 8% (8) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
398
Morning ConsultTable HR10_13
Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Jeffersons
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Gender: Male 20% (27) 2% (224) 2% (227) 25% (26) 3% (33) 062Gender: Female 9% (23) 24% (268) 20% (233) 27% (32) 0% (3) 39Age: 18-29 8% (89) 4% (67) 20% (99) 25% (2) 23% (5) 490Age: 30-44 2% (08) 2% (08) 2% () 28% (48) 9% (49) 524Age: 45-54 24% (97) 28% (2) 22% (89) 9% (76) 8% (3) 406Age: 55-64 8% (6) 25% (87) 9% (67) 32% (0) 6% (2) 346Age: 65+ 7% (75) 27% (8) 22% (94) 27% (8) 7% (3) 436Generation Z: 18-21 5% (30) 2% (24) 20% (39) 22% (44) 32% (63) 20Millennial: Age 22-37 9% (06) 5% (84) 22% (27) 30% (68) 5% (83) 568Generation X: Age 38-53 24% (46) 28% (70) 20% (2) 2% (27) 7% (44) 608Boomers: Age 54-72 8% (33) 25% (82) 20% (47) 30% (25) 6% (42) 79PID: Dem (no lean) 24% (87) 23% (77) 20% (55) 23% (79) 9% (72) 769PID: Ind (no lean) 9% (08) 2% (26) 22% (28) 27% (59) % (64) 586PID: Rep (no lean) 6% (34) 22% (90) 2% (77) 28% (235) 3% () 846PID/Gender: DemMen 23% (85) 22% (80) 20% (74) 9% (69) 5% (54) 362PID/Gender: DemWomen 25% (02) 24% (96) 20% (8) 27% (0) 4% (7) 407PID/Gender: Ind Men 9% (53) 9% (54) 25% (7) 29% (82) 7% (2) 28PID/Gender: Ind Women 8% (56) 24% (72) 9% (57) 25% (77) 4% (43) 305PID/Gender: Rep Men 9% (79) 2% (90) 20% (82) 26% (0) 4% (58) 49PID/Gender: Rep Women 3% (55) 23% (00) 22% (95) 29% (25) 2% (52) 427Ideo: Liberal (1-3) 22% (63) 9% (38) 2% (57) 26% (94) % (83) 735Ideo: Moderate (4) 23% (08) 25% (7) 22% (03) 20% (93) 0% (49) 470Ideo: Conservative (5-7) 5% (0) 24% (80) 2% (57) 3% (227) 9% (65) 740Educ: College 2% (323) 22% (340) 20% (295) 23% (35) 3% (203) 53Educ: Bachelors degree 6% (69) 24% (06) 24% (06) 3% (36) 6% (26) 444Educ: Post-grad 5% (37) 9% (46) 24% (58) 35% (85) 7% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
399
Table HR10_13
Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Jeffersons
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Income: Under 50k 22% (277) 22% (285) 9% (24) 24% (305) 3% (72) 280Income: 50k-100k 8% (09) 2% (33) 24% (46) 29% (77) 9% (55) 69Income: 100k+ 5% (44) 25% (74) 24% (73) 30% (9) 6% (9) 302Ethnicity: White 6% (279) 22% (387) 23% (389) 28% (483) % (85) 723Ethnicity: Hispanic 25% (89) 5% (54) 9% (65) 25% (86) 6% (55) 350Ethnicity: Afr. Am. 37% (03) 26% (7) % (30) 3% (37) 2% (34) 274Ethnicity: Other 23% (48) 7% (34) 20% (40) 27% (54) 4% (28) 204Relig: Protestant 8% (97) 25% (36) 22% (7) 27% (47) 8% (42) 539Relig: Roman Catholic 24% (90) 2% (78) 9% (73) 25% (94) % (43) 378Relig: Something Else 20% (45) 2% (47) 25% (55) 25% (55) 9% (9) 22Relig: Jewish 22% (3) 22% (3) 26% (5) 28% (6) 2% () 58Relig: Evangelical 24% (47) 25% (59) 9% (2) 20% (27) % (72) 626Relig: Non-Evang. Catholics 20% (4) 22% (23) 20% (4) 29% (6) 9% (48) 559Relig: All Christian 22% (26) 24% (282) 20% (235) 24% (288) 0% (9) 85Relig: All Non-Christian 20% (45) 2% (47) 25% (55) 25% (55) 9% (9) 22Community: Urban 25% (37) 2% (5) 2% (5) 20% (09) 3% (7) 546Community: Suburban 8% (76) 23% (230) 2% (22) 29% (285) 9% (94) 997Community: Rural 8% (7) 22% (47) 20% (33) 27% (79) 3% (82) 658Employ: Private Sector 20% (43) 23% (64) 2% (50) 27% (88) 9% (64) 70Employ: Government 5% (27) 23% (4) 2% (37) 29% (52) % (20) 77Employ: Self-Employed 25% (5) 8% (37) 23% (46) 2% (43) 3% (26) 203Employ: Homemaker 8% (23) 24% (30) 7% (22) 26% (33) 5% (8) 26Employ: Student 4% (5) 2% (3) 5% (6) 29% (30) 30% (32) 06Employ: Retired 5% (68) 27% (22) 24% (2) 28% (30) 6% (27) 460Employ: Unemployed 20% (35) 8% (32) 20% (37) 23% (42) 9% (34) 79Employ: Other 28% (66) 22% (54) 6% (39) 23% (54) % (26) 239Military HH: Yes 24% (92) 25% (93) 8% (68) 26% (98) 7% (25) 376Military HH: No 9% (338) 22% (399) 2% (392) 26% (475) 2% (22) 825RD/WT: Right Direction 8% (64) 23% (20) 20% (88) 28% (263) % (97) 922RD/WT: Wrong Track 2% (265) 22% (282) 2% (27) 24% (3) 2% (50) 279
Continued on next page
400
Morning ConsultTable HR10_13
Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Jeffersons
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Trump Job Approve 8% (7) 23% (2) 2% (98) 28% (266) 0% (92) 937Trump Job Disapprove 2% (243) 23% (260) 2% (245) 24% (28) 0% (8) 47Trump Job Strongly Approve 20% (98) 9% (95) 2% (04) 3% (55) 9% (42) 494Trump Job Somewhat Approve 6% (73) 26% (6) 2% (94) 25% (2) % (49) 443Trump Job Somewhat Disapprove 9% (63) 23% (79) 24% (80) 2% (7) 3% (44) 336Trump Job Strongly Disapprove 22% (80) 22% (8) 20% (65) 26% (209) 9% (74) 8#1 Issue: Economy 9% (23) 22% (37) 24% (52) 24% (5) % (70) 632#1 Issue: Security 5% (45) 24% (73) 20% (60) 33% (02) 8% (24) 304#1 Issue: Health Care 22% (78) 26% (92) 8% (63) 25% (88) 0% (34) 354#1 Issue: Medicare / Social Security 22% (79) 26% (97) 20% (73) 24% (87) 8% (30) 366#1 Issue: Women’s Issues 8% (26) 2% (32) 20% (30) 25% (38) 5% (23) 49#1 Issue: Education 24% (38) 5% (25) 23% (36) 20% (32) 9% (30) 62#1 Issue: Energy 9% (20) 3% (4) 26% (28) 29% (3) 4% (5) 08#1 Issue: Other 6% (2) 7% (22) 4% (8) 36% (45) 6% (2) 272016 Vote: Hillary Clinton 22% (60) 23% (70) 22% (57) 24% (72) 9% (68) 7262016 Vote: Donald Trump 9% (38) 24% (79) 2% (53) 29% (23) 8% (57) 7402016 Vote: Someone else 3% (24) 9% (33) 22% (40) 35% (63) % (9) 792016 Vote: Didnt Vote 20% (08) 20% (09) 20% (08) 23% (25) 8% (00) 550Voted in 2014: Yes 20% (286) 23% (323) 22% (30) 27% (375) 8% (06) 40Voted in 2014: No 8% (44) 2% (69) 9% (50) 25% (98) 8% (40) 8002012 Vote: Barack Obama 23% (202) 25% (25) 2% (83) 25% (26) 7% (60) 8752012 Vote: Mitt Romney 5% (82) 24% (29) 22% (2) 32% (73) 8% (43) 5472012 Vote: Other 3% (2) 25% (23) 27% (26) 24% (22) % () 942012 Vote: Didn’t Vote 9% (33) 8% (25) 9% (3) 23% (60) 20% (34) 6824-Region: Northeast 22% (86) 20% (80) 20% (80) 26% (03) 2% (46) 3944-Region: Midwest 9% (86) 24% (2) 2% (99) 25% (7) 0% (48) 4624-Region: South 22% (78) 23% (93) 9% (54) 25% (205) % (94) 8254-Region: West 5% (80) 20% (06) 24% (26) 29% (49) % (59) 520Favorable of Trump 8% (68) 23% (26) 2% (98) 29% (265) 8% (76) 924Unfavorable of Trump 20% (232) 22% (256) 22% (247) 25% (283) % (26) 44
Continued on next page
National Tracking Poll #181011, October, 2018
401
Table HR10_13
Table HR10_13: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Jeffersons
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (430) 22% (492) 2% (460) 26% (573) % (247) 220Very Favorable of Trump 20% (04) 2% (0) 20% (02) 29% (50) 9% (48) 55Somewhat Favorable of Trump 6% (64) 26% (06) 23% (96) 28% (5) 7% (28) 409Somewhat Unfavorable of Trump 7% (38) 23% (52) 25% (57) 25% (56) % (25) 228Very Unfavorable of Trump 2% (95) 22% (204) 2% (90) 25% (227) % (0) 96Frequent TVWatcher 20% (335) 23% (383) 22% (354) 25% (49) 9% (55) 646Frequent Movie Watchers 25% (243) 22% (22) 2% (204) 23% (224) 0% (97) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
402
Morning ConsultTable HR10_14
Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Secret World of Alex Mack
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Gender: Male 5% (54) 8% (86) 22% (229) 44% (465) 2% (228) 062Gender: Female 4% (47) 5% (59) 22% (249) 43% (495) 25% (288) 39Age: 18-29 8% (40) 2% (57) 8% (87) 32% (57) 30% (49) 490Age: 30-44 8% (40) 0% (53) 23% (23) 4% (23) 8% (94) 524Age: 45-54 % (5) 5% (2) 26% (07) 43% (75) 24% (98) 406Age: 55-64 2% (6) 2% (6) 9% (66) 55% (89) 23% (79) 346Age: 65+ 2% (0) 2% (8) 22% (95) 52% (227) 22% (96) 436Generation Z: 18-21 5% () 8% (6) 8% (35) 34% (69) 34% (69) 20Millennial: Age 22-37 8% (48) 4% (80) 2% (8) 35% (99) 22% (24) 568Generation X: Age 38-53 4% (25) 6% (34) 24% (48) 43% (260) 23% (4) 608Boomers: Age 54-72 2% (6) 2% (5) 2% (5) 53% (379) 22% (57) 79PID: Dem (no lean) 6% (44) 6% (49) 23% (80) 42% (325) 22% (72) 769PID: Ind (no lean) 5% (3) 6% (36) 9% (0) 47% (275) 23% (34) 586PID: Rep (no lean) 3% (26) 7% (60) 22% (88) 43% (36) 25% (2) 846PID/Gender: DemMen 7% (25) 8% (29) 22% (8) 40% (46) 23% (82) 362PID/Gender: DemWomen 5% (9) 5% (20) 24% (00) 44% (78) 22% (90) 407PID/Gender: Ind Men 5% (4) 7% (9) 22% (63) 50% (42) 5% (43) 28PID/Gender: Ind Women 6% (7) 5% (7) 5% (47) 44% (33) 30% (9) 305PID/Gender: Rep Men 4% (6) 9% (38) 20% (85) 42% (77) 25% (03) 49PID/Gender: Rep Women 2% (0) 5% (23) 24% (03) 43% (84) 25% (08) 427Ideo: Liberal (1-3) 9% (63) 8% (59) 2% (56) 4% (305) 2% (53) 735Ideo: Moderate (4) 3% (5) 6% (30) 26% (23) 40% (87) 24% (4) 470Ideo: Conservative (5-7) 2% (5) 5% (39) 9% (44) 50% (37) 23% (70) 740Educ: College 5% (75) 7% (02) 22% (333) 40% (604) 26% (400) 53Educ: Bachelors degree 4% (9) 6% (26) 2% (95) 52% (232) 6% (72) 444Educ: Post-grad 3% (7) 7% (7) 2% (50) 5% (25) 9% (45) 244
Continued on next page
National Tracking Poll #181011, October, 2018
403
Table HR10_14
Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Secret World of Alex Mack
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Income: Under 50k 6% (75) 7% (89) 22% (278) 39% (505) 26% (332) 280Income: 50k-100k 3% (20) 7% (4) 20% (26) 48% (300) 2% (32) 69Income: 100k+ 2% (6) 5% (5) 24% (73) 5% (55) 8% (53) 302Ethnicity: White 4% (66) 5% (94) 2% (365) 46% (795) 23% (402) 723Ethnicity: Hispanic 7% (24) 2% (4) 22% (78) 37% (28) 23% (80) 350Ethnicity: Afr. Am. 8% (2) 9% (24) 25% (67) 35% (96) 24% (66) 274Ethnicity: Other 7% (4) 3% (27) 22% (45) 34% (70) 24% (48) 204Relig: Protestant 3% (7) 4% (9) 2% (4) 50% (269) 22% (20) 539Relig: Roman Catholic 5% (9) 7% (27) 22% (83) 43% (6) 23% (88) 378Relig: Something Else 3% (6) 6% (4) 25% (55) 44% (96) 22% (49) 22Relig: Jewish 3% (2) 4% (2) 8% () 55% (32) 20% (2) 58Relig: Evangelical 6% (38) 8% (48) 20% (26) 40% (25) 26% (62) 626Relig: Non-Evang. Catholics 3% (5) 5% (26) 23% (29) 49% (276) 20% (3) 559Relig: All Christian 4% (53) 6% (74) 22% (255) 44% (527) 23% (276) 85Relig: All Non-Christian 3% (6) 6% (4) 25% (55) 44% (96) 22% (49) 22Community: Urban 6% (3) % (57) 20% () 40% (26) 24% (3) 546Community: Suburban 4% (43) 5% (50) 22% (222) 48% (475) 2% (207) 997Community: Rural 4% (27) 6% (38) 22% (45) 4% (270) 27% (79) 658Employ: Private Sector 6% (42) 9% (67) 2% (46) 43% (305) 2% (50) 70Employ: Government 8% (4) 0% (7) 22% (39) 4% (72) 9% (34) 77Employ: Self-Employed 4% (9) 7% (4) 2% (44) 49% (99) 8% (37) 203Employ: Homemaker 6% (8) 4% (5) 8% (23) 43% (54) 29% (36) 26Employ: Student 6% (7) 7% (7) 20% (2) 3% (33) 35% (38) 06Employ: Retired % (6) % (6) 25% (3) 53% (244) 20% (92) 460Employ: Unemployed 4% (8) 5% (8) 24% (42) 34% (60) 34% (6) 79Employ: Other 3% (7) 8% (9) 2% (50) 39% (93) 29% (70) 239Military HH: Yes 7% (26) 6% (22) 2% (79) 47% (76) 9% (72) 376Military HH: No 4% (75) 7% (23) 22% (399) 43% (785) 24% (444) 825RD/WT: Right Direction 5% (42) 7% (66) 2% (90) 45% (46) 23% (209) 922RD/WT: Wrong Track 5% (59) 6% (79) 23% (288) 43% (545) 24% (308) 279
Continued on next page
404
Morning ConsultTable HR10_14
Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Secret World of Alex Mack
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Trump Job Approve 4% (36) 6% (59) 20% (92) 46% (434) 23% (27) 937Trump Job Disapprove 5% (60) 7% (75) 23% (267) 43% (49) 22% (254) 47Trump Job Strongly Approve 4% (20) 6% (3) 9% (93) 48% (236) 23% (4) 494Trump Job Somewhat Approve 4% (6) 6% (28) 22% (99) 45% (98) 23% (03) 443Trump Job Somewhat Disapprove 5% (7) 7% (23) 3% (05) 32% (09) 24% (82) 336Trump Job Strongly Disapprove 5% (44) 6% (52) 20% (6) 47% (382) 2% (72) 8#1 Issue: Economy 3% (22) 8% (50) 22% (37) 45% (282) 22% (4) 632#1 Issue: Security 2% (7) 6% (8) 9% (58) 5% (55) 22% (67) 304#1 Issue: Health Care 5% (8) 7% (25) 23% (8) 40% (42) 25% (87) 354#1 Issue: Medicare / Social Security 5% (8) 2% (6) 22% (82) 47% (73) 24% (86) 366#1 Issue: Women’s Issues 7% () 0% (5) 7% (25) 43% (64) 23% (34) 49#1 Issue: Education 7% () 7% () 27% (43) 34% (55) 27% (43) 62#1 Issue: Energy 9% (0) % () 26% (28) 33% (36) 22% (23) 08#1 Issue: Other 4% (5) 8% (0) 9% (24) 42% (53) 27% (35) 272016 Vote: Hillary Clinton 5% (39) 6% (4) 23% (67) 43% (34) 23% (65) 7262016 Vote: Donald Trump 4% (26) 5% (4) 22% (64) 46% (342) 23% (67) 7402016 Vote: Someone else 2% (3) 6% (0) 23% (42) 52% (93) 8% (3) 792016 Vote: Didnt Vote 6% (33) 9% (52) 9% (04) 38% (208) 28% (53) 550Voted in 2014: Yes 5% (69) 6% (80) 22% (33) 46% (649) 2% (290) 40Voted in 2014: No 4% (33) 8% (65) 2% (65) 39% (3) 28% (227) 8002012 Vote: Barack Obama 6% (55) 6% (5) 23% (205) 45% (392) 20% (72) 8752012 Vote: Mitt Romney 3% (7) 5% (26) 22% (2) 5% (277) 9% (05) 5472012 Vote: Other % () 4% (4) 9% (8) 45% (43) 30% (28) 942012 Vote: Didn’t Vote 4% (28) 9% (64) 20% (33) 36% (247) 3% (20) 6824-Region: Northeast 4% (7) 7% (28) 22% (89) 43% (69) 23% (9) 3944-Region: Midwest 4% (9) 6% (26) 22% (0) 44% (205) 24% () 4624-Region: South 5% (40) 7% (55) 20% (67) 44% (36) 24% (20) 8254-Region: West 5% (25) 7% (35) 23% (22) 43% (225) 22% (3) 520Favorable of Trump 4% (34) 7% (6) 2% (96) 46% (425) 23% (208) 924Unfavorable of Trump 5% (6) 6% (7) 23% (260) 44% (499) 22% (253) 44
Continued on next page
National Tracking Poll #181011, October, 2018
405
Table HR10_14
Table HR10_14: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Secret World of Alex Mack
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (0) 7% (45) 22% (478) 44% (960) 23% (56) 220Very Favorable of Trump 4% (9) 6% (29) 20% (0) 47% (242) 24% (23) 55Somewhat Favorable of Trump 4% (5) 8% (32) 23% (95) 45% (83) 2% (85) 409Somewhat Unfavorable of Trump 5% (2) 6% (5) 29% (65) 38% (87) 2% (49) 228Very Unfavorable of Trump 5% (49) 6% (56) 2% (94) 45% (42) 22% (204) 96Frequent TVWatcher 5% (86) 7% (2) 22% (366) 43% (74) 22% (368) 646Frequent Movie Watchers 7% (69) 7% (74) 23% (223) 40% (399) 23% (225) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
406
Morning ConsultTable HR10_15
Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Clarissa Explains It All
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Gender: Male 7% (70) 7% (77) 25% (262) 42% (444) 20% (209) 062Gender: Female 6% (72) 9% (98) 23% (263) 40% (460) 22% (246) 39Age: 18-29 0% (47) 2% (56) 9% (92) 3% (50) 29% (44) 490Age: 30-44 4% (72) 4% (75) 27% (43) 3% (64) 3% (69) 524Age: 45-54 4% (4) 6% (25) 29% (7) 42% (7) 9% (79) 406Age: 55-64 % (5) 2% (6) 23% (8) 53% (85) 20% (69) 346Age: 65+ % (4) 3% (3) 2% (92) 54% (235) 2% (94) 436Generation Z: 18-21 5% () 8% (6) 5% (30) 36% (7) 36% (73) 20Millennial: Age 22-37 5% (84) 5% (84) 24% (35) 28% (60) 8% (05) 568Generation X: Age 38-53 6% (37) 9% (53) 28% (73) 39% (239) 7% (05) 608Boomers: Age 54-72 % (9) 3% (20) 23% (63) 54% (386) 20% (4) 79PID: Dem (no lean) 7% (55) 9% (67) 24% (85) 39% (300) 2% (62) 769PID: Ind (no lean) 6% (36) 8% (46) 23% (36) 43% (253) 20% (6) 586PID: Rep (no lean) 6% (52) 7% (62) 24% (204) 4% (35) 2% (77) 846PID/Gender: DemMen 9% (33) 0% (36) 23% (83) 37% (33) 2% (77) 362PID/Gender: DemWomen 5% (22) 8% (3) 25% (02) 4% (67) 2% (84) 407PID/Gender: Ind Men 5% (3) 6% (8) 28% (80) 48% (34) 3% (36) 28PID/Gender: Ind Women 7% (22) 9% (28) 9% (57) 39% (9) 26% (79) 305PID/Gender: Rep Men 6% (24) 6% (23) 24% (00) 42% (77) 23% (95) 49PID/Gender: Rep Women 6% (27) 9% (39) 24% (04) 4% (74) 9% (83) 427Ideo: Liberal (1-3) 0% (7) % (82) 2% (56) 39% (289) 9% (36) 735Ideo: Moderate (4) 6% (26) 7% (34) 29% (38) 37% (76) 20% (95) 470Ideo: Conservative (5-7) 4% (30) 5% (36) 23% (7) 48% (353) 20% (50) 740Educ: College 7% (04) 9% (35) 23% (354) 37% (564) 23% (356) 53Educ: Bachelors degree 6% (25) 6% (26) 24% (06) 50% (220) 5% (66) 444Educ: Post-grad 5% (3) 6% (4) 26% (64) 49% (20) 4% (34) 244
Continued on next page
National Tracking Poll #181011, October, 2018
407
Table HR10_15
Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Clarissa Explains It All
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Income: Under 50k 7% (94) 9% (5) 23% (299) 38% (480) 23% (292) 280Income: 50k-100k 7% (40) 6% (36) 24% (48) 45% (279) 9% (5) 69Income: 100k+ 3% (8) 8% (24) 26% (78) 48% (45) 6% (48) 302Ethnicity: White 6% (99) 7% (8) 23% (402) 43% (746) 2% (357) 723Ethnicity: Hispanic 2% (4) 9% (3) 25% (86) 36% (27) 8% (64) 350Ethnicity: Afr. Am. 6% (8) 3% (36) 3% (85) 28% (78) 2% (58) 274Ethnicity: Other 2% (25) % (22) 8% (37) 39% (80) 9% (40) 204Relig: Protestant 5% (24) 5% (25) 23% (26) 49% (263) 9% (0) 539Relig: Roman Catholic 4% (5) 7% (25) 26% (00) 42% (58) 2% (79) 378Relig: Something Else 7% (5) 9% (9) 24% (53) 42% (93) 8% (40) 22Relig: Jewish 0% (6) 4% (2) 9% () 48% (28) 9% () 58Relig: Evangelical 7% (43) 0% (6) 25% (59) 34% (23) 24% (50) 626Relig: Non-Evang. Catholics 3% (6) 5% (26) 24% (37) 5% (283) 7% (97) 559Relig: All Christian 5% (59) 7% (87) 25% (296) 42% (496) 2% (247) 85Relig: All Non-Christian 7% (5) 9% (9) 24% (53) 42% (93) 8% (40) 22Community: Urban 8% (43) % (6) 26% (40) 34% (84) 22% (8) 546Community: Suburban 6% (6) 8% (77) 23% (225) 46% (462) 7% (72) 997Community: Rural 6% (38) 6% (38) 24% (60) 39% (258) 25% (65) 658Employ: Private Sector 8% (56) 0% (7) 23% (65) 40% (286) 9% (33) 70Employ: Government 9% (6) % (20) 29% (52) 37% (65) 3% (23) 77Employ: Self-Employed 7% (3) 9% (8) 25% (5) 4% (83) 9% (38) 203Employ: Homemaker 8% (0) 0% (3) 24% (30) 37% (46) 2% (27) 26Employ: Student 6% (6) 3% (4) 7% (8) 3% (33) 33% (35) 06Employ: Retired % (6) 2% () 23% (04) 56% (256) 8% (84) 460Employ: Unemployed 4% (7) 8% (3) 28% (50) 30% (53) 3% (55) 79Employ: Other % (27) 7% (6) 23% (55) 34% (82) 25% (60) 239Military HH: Yes 7% (26) 6% (24) 22% (83) 47% (78) 7% (65) 376Military HH: No 6% (6) 8% (5) 24% (442) 40% (726) 2% (390) 825RD/WT: Right Direction 5% (49) 8% (73) 23% (27) 43% (398) 20% (86) 922RD/WT: Wrong Track 7% (93) 8% (03) 24% (308) 40% (506) 2% (269) 279
Continued on next page
408
Morning ConsultTable HR10_15
Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Clarissa Explains It All
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Trump Job Approve 7% (6) 7% (62) 23% (29) 44% (409) 20% (86) 937Trump Job Disapprove 7% (75) 9% (05) 25% (282) 40% (456) 20% (228) 47Trump Job Strongly Approve 8% (38) 6% (30) 22% (09) 46% (226) 8% (9) 494Trump Job Somewhat Approve 5% (23) 7% (32) 25% (0) 4% (83) 2% (95) 443Trump Job Somewhat Disapprove 5% (7) 0% (35) 33% (09) 3% (04) 2% (7) 336Trump Job Strongly Disapprove 7% (59) 9% (7) 2% (73) 43% (352) 9% (57) 8#1 Issue: Economy 6% (35) 9% (55) 26% (62) 4% (260) 9% (20) 632#1 Issue: Security 3% (8) 5% (6) 22% (67) 52% (58) 8% (56) 304#1 Issue: Health Care 7% (24) 9% (33) 24% (83) 38% (34) 22% (79) 354#1 Issue: Medicare / Social Security 5% (7) 4% (4) 24% (89) 45% (65) 22% (8) 366#1 Issue: Women’s Issues 9% (3) 3% (20) 20% (30) 40% (60) 8% (27) 49#1 Issue: Education 9% (4) 4% (22) 28% (45) 26% (42) 24% (39) 62#1 Issue: Energy 3% (4) 6% (7) 28% (3) 29% (3) 24% (26) 08#1 Issue: Other 4% (7) 7% (8) 5% (9) 43% (54) 22% (28) 272016 Vote: Hillary Clinton 7% (54) 8% (6) 25% (8) 40% (290) 9% (40) 7262016 Vote: Donald Trump 5% (37) 6% (43) 24% (79) 46% (34) 9% (4) 7402016 Vote: Someone else 4% (8) 8% (4) 26% (47) 46% (83) 6% (28) 792016 Vote: Didnt Vote 8% (43) 0% (57) 2% (8) 34% (86) 27% (46) 550Voted in 2014: Yes 7% (94) 7% (03) 25% (35) 44% (60) 7% (242) 40Voted in 2014: No 6% (48) 9% (72) 22% (73) 37% (293) 27% (23) 8002012 Vote: Barack Obama 7% (63) 8% (72) 26% (230) 4% (357) 7% (53) 8752012 Vote: Mitt Romney 5% (27) 7% (36) 23% (27) 50% (272) 6% (85) 5472012 Vote: Other 6% (5) 2% (2) 2% (9) 43% (40) 29% (27) 942012 Vote: Didn’t Vote 7% (47) 0% (65) 22% (48) 34% (233) 28% (89) 6824-Region: Northeast 7% (27) 6% (25) 27% (06) 40% (56) 20% (80) 3944-Region: Midwest 7% (3) 9% (40) 24% () 40% (85) 20% (95) 4624-Region: South 5% (44) 8% (68) 23% (87) 42% (345) 22% (8) 8254-Region: West 8% (4) 8% (42) 23% (20) 42% (27) 9% (00) 520Favorable of Trump 6% (55) 6% (55) 24% (223) 44% (406) 20% (85) 924Unfavorable of Trump 7% (8) 0% (09) 23% (268) 4% (467) 9% (29) 44
Continued on next page
National Tracking Poll #181011, October, 2018
409
Table HR10_15
Table HR10_15: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Clarissa Explains It All
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (42) 8% (75) 24% (525) 4% (904) 2% (455) 220Very Favorable of Trump 6% (29) 6% (32) 22% (2) 46% (235) 2% (07) 55Somewhat Favorable of Trump 6% (26) 6% (23) 27% () 42% (7) 9% (78) 409Somewhat Unfavorable of Trump 5% () 3% (30) 27% (62) 37% (85) 8% (4) 228Very Unfavorable of Trump 8% (70) 9% (80) 23% (207) 42% (382) 9% (78) 96Frequent TVWatcher 7% (9) 8% (3) 24% (393) 42% (685) 9% (38) 646Frequent Movie Watchers 9% (93) 9% (87) 26% (253) 37% (366) 9% (9) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
410
Morning ConsultTable HR10_16
Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Fresh Prince of Bel Air
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Gender: Male 30% (36) 20% (26) 8% (96) 22% (236) 9% (98) 062Gender: Female 29% (332) 20% (232) 9% (27) 25% (286) 6% (73) 39Age: 18-29 45% (222) 2% (0) 2% (58) % (55) % (54) 490Age: 30-44 40% (20) 24% (25) 7% (87) 4% (72) 6% (29) 524Age: 45-54 29% (6) 27% (0) 9% (78) 20% (80) 5% (2) 406Age: 55-64 4% (48) 20% (70) 23% (80) 35% (22) 7% (26) 346Age: 65+ 2% (50) 9% (4) 25% () 44% (93) 9% (4) 436Generation Z: 18-21 45% (90) 8% (37) % (23) % (22) 5% (30) 20Millennial: Age 22-37 44% (25) 23% (30) 5% (84) 2% (67) 7% (37) 568Generation X: Age 38-53 33% (200) 26% (6) 8% (08) 8% (08) 5% (3) 608Boomers: Age 54-72 4% (02) 6% (7) 23% (67) 38% (275) 8% (57) 79PID: Dem (no lean) 34% (263) 20% (50) 8% (38) 2% (6) 7% (57) 769PID: Ind (no lean) 32% (87) 9% (3) 8% (03) 26% (5) 6% (32) 586PID: Rep (no lean) 23% (98) 22% (84) 20% (72) 25% (20) 0% (82) 846PID/Gender: DemMen 33% (20) 9% (67) 9% (68) 9% (68) % (40) 362PID/Gender: DemWomen 35% (44) 20% (83) 7% (70) 23% (93) 4% (7) 407PID/Gender: Ind Men 33% (93) 7% (49) 8% (50) 29% (8) 3% (9) 28PID/Gender: Ind Women 3% (93) 2% (65) 8% (54) 23% (70) 8% (23) 305PID/Gender: Rep Men 25% (03) 24% (00) 9% (79) 2% (87) 2% (48) 49PID/Gender: Rep Women 22% (94) 20% (84) 22% (93) 29% (23) 8% (33) 427Ideo: Liberal (1-3) 3% (23) 20% (44) 9% (38) 23% (65) 8% (57) 735Ideo: Moderate (4) 32% (5) 22% (05) 22% (04) 8% (84) 5% (25) 470Ideo: Conservative (5-7) 22% (66) 9% (4) 20% (48) 3% (229) 7% (55) 740Educ: College 33% (499) 20% (309) 6% (245) 2% (322) 9% (37) 53Educ: Bachelors degree 22% (97) 2% (95) 25% (0) 27% (9) 5% (23) 444Educ: Post-grad 2% (5) 8% (44) 24% (58) 33% (80) 5% () 244
Continued on next page
National Tracking Poll #181011, October, 2018
411
Table HR10_16
Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Fresh Prince of Bel Air
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Income: Under 50k 32% (404) 2% (267) 6% (207) 22% (288) 9% (5) 280Income: 50k-100k 3% (9) 7% (04) 22% (34) 24% (49) 7% (4) 69Income: 100k+ 8% (53) 25% (76) 24% (73) 28% (84) 5% (5) 302Ethnicity: White 25% (438) 2% (354) 20% (345) 26% (452) 8% (33) 723Ethnicity: Hispanic 42% (45) 7% (59) 7% (60) 8% (63) 6% (22) 350Ethnicity: Afr. Am. 49% (35) 9% (53) 3% (37) 0% (28) 8% (23) 274Ethnicity: Other 37% (75) 20% (40) 5% (32) 2% (42) 8% (5) 204Relig: Protestant 9% (03) 6% (89) 23% (23) 34% (8) 8% (43) 539Relig: Roman Catholic 28% (07) 9% (72) 22% (83) 23% (86) 8% (30) 378Relig: Something Else 37% (83) 26% (58) 2% (27) 9% (42) 5% (0) 22Relig: Jewish 2% (3) 6% (0) 7% (0) 39% (23) 6% (4) 58Relig: Evangelical 32% (20) 20% (23) 8% (3) 2% (34) 9% (55) 626Relig: Non-Evang. Catholics 22% (23) 8% (0) 23% (27) 30% (68) 7% (4) 559Relig: All Christian 27% (324) 9% (224) 20% (239) 25% (302) 8% (96) 85Relig: All Non-Christian 37% (83) 26% (58) 2% (27) 9% (42) 5% (0) 22Community: Urban 33% (80) 2% (3) 20% (07) 8% (98) 9% (48) 546Community: Suburban 28% (283) 20% (95) 2% (208) 26% (254) 6% (56) 997Community: Rural 28% (84) 2% (39) 5% (98) 26% (69) 0% (67) 658Employ: Private Sector 33% (238) 25% (74) 7% (2) 9% (34) 6% (44) 70Employ: Government 30% (53) 8% (3) 23% (4) 20% (36) 9% (7) 77Employ: Self-Employed 3% (63) 22% (45) 7% (35) 20% (40) 0% (20) 203Employ: Homemaker 36% (46) 2% (27) 20% (25) 20% (26) 2% (3) 26Employ: Student 40% (42) 23% (25) 9% (0) 4% (5) 4% (4) 06Employ: Retired 0% (47) % (53) 28% (27) 43% (99) 7% (34) 460Employ: Unemployed 35% (62) 23% (4) 6% (28) 5% (27) % (20) 79Employ: Other 4% (97) 2% (5) % (26) 9% (45) 8% (20) 239Military HH: Yes 25% (95) 5% (57) 25% (95) 28% (03) 7% (25) 376Military HH: No 30% (552) 2% (390) 7% (38) 23% (48) 8% (46) 825RD/WT: Right Direction 26% (238) 20% (83) 9% (72) 26% (242) 0% (88) 922RD/WT: Wrong Track 32% (40) 2% (265) 9% (24) 22% (280) 6% (83) 279
Continued on next page
412
Morning ConsultTable HR10_16
Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Fresh Prince of Bel Air
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Trump Job Approve 25% (236) 20% (88) 20% (86) 27% (258) 7% (70) 937Trump Job Disapprove 33% (374) 2% (238) 9% (27) 2% (244) 6% (73) 47Trump Job Strongly Approve 25% (22) 7% (83) 9% (93) 3% (5) 9% (45) 494Trump Job Somewhat Approve 26% (3) 24% (05) 2% (93) 24% (07) 6% (25) 443Trump Job Somewhat Disapprove 32% (09) 26% (89) 9% (65) 5% (49) 7% (25) 336Trump Job Strongly Disapprove 33% (266) 8% (49) 9% (52) 24% (94) 6% (49) 8#1 Issue: Economy 33% (207) 26% (64) 8% (5) 8% (5) 5% (32) 632#1 Issue: Security 9% (58) 22% (66) 20% (6) 32% (98) 7% (2) 304#1 Issue: Health Care 33% (7) 2% (73) 5% (54) 24% (84) 7% (26) 354#1 Issue: Medicare / Social Security 9% (69) 2% (43) 25% (92) 33% (9) 2% (42) 366#1 Issue: Women’s Issues 38% (56) 20% (30) 2% (32) 8% (27) 3% (5) 49#1 Issue: Education 46% (74) 8% (29) 5% (24) 9% (5) 2% (9) 62#1 Issue: Energy 30% (32) 22% (24) 20% (22) 7% (9) 0% () 08#1 Issue: Other 27% (34) 5% (9) 0% (3) 36% (46) 3% (6) 272016 Vote: Hillary Clinton 32% (234) 8% (29) 20% (44) 23% (64) 8% (55) 7262016 Vote: Donald Trump 2% (55) 9% (43) 22% (60) 3% (228) 7% (55) 7402016 Vote: Someone else 23% (42) 22% (40) 2% (37) 28% (50) 6% () 792016 Vote: Didnt Vote 39% (27) 24% (34) 3% (70) 4% (80) 9% (50) 550Voted in 2014: Yes 25% (353) 9% (263) 22% (305) 27% (382) 7% (98) 40Voted in 2014: No 37% (295) 23% (84) 4% (08) 7% (40) 9% (73) 8002012 Vote: Barack Obama 32% (276) 20% (7) 20% (73) 24% (20) 5% (45) 8752012 Vote: Mitt Romney 6% (86) 20% (09) 22% (22) 34% (86) 8% (45) 5472012 Vote: Other 8% (7) 24% (23) 25% (24) 27% (25) 6% (6) 942012 Vote: Didn’t Vote 39% (268) 2% (44) 4% (95) 4% (98) % (76) 6824-Region: Northeast 30% (20) 7% (69) 9% (75) 25% (99) 8% (3) 3944-Region: Midwest 26% (20) 25% (4) 9% (86) 22% (03) 8% (39) 4624-Region: South 32% (264) 2% (73) 6% (3) 24% (94) 7% (62) 8254-Region: West 28% (44) 8% (9) 23% (2) 24% (25) 7% (39) 520Favorable of Trump 24% (225) 2% (94) 20% (86) 27% (253) 7% (66) 924Unfavorable of Trump 32% (37) 2% (243) 8% (20) 22% (25) 6% (69) 44
Continued on next page
National Tracking Poll #181011, October, 2018
413
Table HR10_16
Table HR10_16: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Fresh Prince of Bel Air
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (648) 20% (448) 9% (43) 24% (52) 8% (7) 220Very Favorable of Trump 25% (27) 8% (94) 9% (97) 29% (52) 9% (44) 55Somewhat Favorable of Trump 24% (97) 24% (00) 22% (89) 25% (0) 5% (22) 409Somewhat Unfavorable of Trump 3% (7) 27% (6) 8% (4) 8% (42) 6% (4) 228Very Unfavorable of Trump 33% (300) 20% (82) 8% (69) 23% (209) 6% (55) 96Frequent TVWatcher 32% (52) 2% (340) 9% (36) 23% (372) 6% (97) 646Frequent Movie Watchers 38% (380) 9% (9) 9% (87) 8% (83) 5% (50) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
414
Morning ConsultTable HR10_17
Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Family Matters
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Gender: Male 20% (2) 9% (97) 2% (227) 28% (296) 2% (3) 062Gender: Female 2% (238) 20% (223) 2% (236) 28% (323) 0% (7) 39Age: 18-29 23% () 7% (84) 7% (83) 23% (0) 2% (0) 490Age: 30-44 32% (70) 25% (29) 7% (90) 20% (07) 5% (27) 524Age: 45-54 9% (78) 2% (84) 24% (98) 27% (08) 9% (37) 406Age: 55-64 % (38) 7% (60) 25% (87) 35% (22) % (38) 346Age: 65+ 2% (52) 4% (63) 24% (04) 39% (7) 0% (46) 436Generation Z: 18-21 7% (34) 5% (30) 2% (25) 29% (58) 27% (54) 20Millennial: Age 22-37 3% (75) 22% (25) 9% (06) 8% (03) 0% (59) 568Generation X: Age 38-53 23% (39) 23% (39) 2% (30) 25% (52) 8% (47) 608Boomers: Age 54-72 3% (93) 5% (08) 25% (8) 37% (263) 0% (73) 79PID: Dem (no lean) 23% (77) 20% (55) 2% (64) 25% (93) 0% (79) 769PID: Ind (no lean) 2% (25) 7% (99) 20% (8) 3% (82) 0% (6) 586PID: Rep (no lean) 7% (47) 20% (67) 2% (80) 29% (243) 3% (08) 846PID/Gender: DemMen 23% (84) 9% (70) 20% (73) 23% (83) 5% (53) 362PID/Gender: DemWomen 23% (94) 2% (85) 23% (92) 27% (0) 6% (26) 407PID/Gender: Ind Men 2% (59) 6% (45) 2% (58) 35% (98) 7% (20) 28PID/Gender: Ind Women 22% (66) 8% (53) 20% (60) 28% (84) 3% (4) 305PID/Gender: Rep Men 6% (68) 20% (82) 23% (96) 27% (5) 4% (57) 49PID/Gender: Rep Women 8% (79) 20% (85) 20% (84) 30% (29) 2% (5) 427Ideo: Liberal (1-3) 2% (57) 8% (29) 22% (6) 29% (24) 0% (73) 735Ideo: Moderate (4) 23% (08) 20% (92) 23% (0) 23% (06) % (54) 470Ideo: Conservative (5-7) 6% (7) 20% (46) 20% (5) 34% (250) 0% (76) 740Educ: College 23% (345) 2% (35) 9% (289) 25% (372) 3% (92) 53Educ: Bachelors degree 7% (74) 6% (69) 25% (09) 35% (57) 8% (34) 444Educ: Post-grad 2% (30) 5% (36) 27% (65) 37% (90) 9% (23) 244
Continued on next page
National Tracking Poll #181011, October, 2018
415
Table HR10_17
Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Family Matters
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Income: Under 50k 23% (300) 20% (255) 8% (234) 26% (329) 3% (62) 280Income: 50k-100k 20% (2) 8% (4) 22% (39) 30% (85) 0% (6) 69Income: 100k+ 9% (28) 7% (52) 30% (90) 35% (05) 9% (26) 302Ethnicity: White 7% (285) 9% (324) 22% (383) 3% (538) % (92) 723Ethnicity: Hispanic 27% (93) 5% (54) 20% (69) 27% (93) 2% (4) 350Ethnicity: Afr. Am. 42% (4) 25% (68) 3% (37) % (29) 0% (26) 274Ethnicity: Other 25% (50) 4% (28) 2% (43) 25% (52) 5% (30) 204Relig: Protestant 6% (85) 2% () 2% (4) 33% (78) 0% (5) 539Relig: Roman Catholic 20% (74) 8% (69) 23% (87) 26% (99) 3% (49) 378Relig: Something Else 27% (60) 8% (40) 22% (48) 26% (58) 7% (5) 22Relig: Jewish 0% (6) % (6) 27% (6) 45% (26) 7% (4) 58Relig: Evangelical 27% (68) 24% (53) 9% (7) 20% (27) 0% (6) 626Relig: Non-Evang. Catholics 5% (8) 7% (92) 24% (36) 33% (83) 2% (66) 559Relig: All Christian 2% (250) 2% (245) 2% (253) 26% (3) % (27) 85Relig: All Non-Christian 27% (60) 8% (40) 22% (48) 26% (58) 7% (5) 22Community: Urban 24% (30) 20% (09) 20% (08) 23% (28) 3% (7) 546Community: Suburban 8% (76) 9% (85) 24% (240) 30% (303) 9% (93) 997Community: Rural 22% (44) 9% (27) 7% (5) 29% (88) 3% (85) 658Employ: Private Sector 23% (64) 20% (4) 22% (53) 26% (86) 9% (65) 70Employ: Government 20% (35) 20% (36) 22% (39) 28% (49) 0% (8) 77Employ: Self-Employed 22% (45) 20% (40) 2% (43) 25% (5) 2% (24) 203Employ: Homemaker 26% (32) 20% (25) 22% (28) 28% (35) 4% (5) 26Employ: Student 20% (2) 5% (7) 4% (5) 30% (32) 2% (22) 06Employ: Retired 0% (48) 7% (78) 26% (2) 38% (74) 9% (40) 460Employ: Unemployed 2% (38) 7% (30) 7% (30) 24% (42) 22% (39) 79Employ: Other 28% (66) 23% (54) 4% (35) 2% (50) 5% (35) 239Military HH: Yes 9% (73) 9% (72) 26% (98) 27% (02) 8% (3) 376Military HH: No 2% (377) 9% (349) 20% (365) 28% (57) 2% (28) 825RD/WT: Right Direction 9% (77) 8% (67) 22% (20) 29% (268) 2% (0) 922RD/WT: Wrong Track 2% (273) 20% (254) 20% (262) 27% (35) % (39) 279
Continued on next page
416
Morning ConsultTable HR10_17
Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Family Matters
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Trump Job Approve 9% (76) 8% (73) 22% (209) 29% (276) % (04) 937Trump Job Disapprove 2% (243) 20% (226) 2% (24) 28% (320) 0% (7) 47Trump Job Strongly Approve 20% (99) 7% (86) 22% (07) 3% (52) 0% (50) 494Trump Job Somewhat Approve 7% (77) 20% (87) 23% (02) 28% (24) 2% (54) 443Trump Job Somewhat Disapprove 22% (74) 23% (78) 23% (77) 2% (70) % (38) 336Trump Job Strongly Disapprove 2% (70) 8% (48) 20% (64) 3% (250) 0% (79) 8#1 Issue: Economy 2% (34) 2% (35) 22% (37) 26% (62) 0% (65) 632#1 Issue: Security 4% (42) 8% (54) 2% (63) 36% (08) 2% (37) 304#1 Issue: Health Care 24% (85) 22% (79) 22% (77) 24% (83) 8% (30) 354#1 Issue: Medicare / Social Security 8% (67) 5% (53) 24% (88) 30% (2) 3% (47) 366#1 Issue: Women’s Issues 23% (34) 26% (39) 5% (23) 28% (4) 9% (3) 49#1 Issue: Education 30% (48) 7% (28) 8% (29) 20% (32) 5% (24) 62#1 Issue: Energy 6% (7) 2% (3) 24% (25) 35% (38) 3% (4) 08#1 Issue: Other 9% (24) 5% (20) 8% (22) 33% (42) 5% (9) 272016 Vote: Hillary Clinton 23% (64) 9% (38) 2% (50) 28% (206) 9% (66) 7262016 Vote: Donald Trump 7% (23) 9% (43) 24% (79) 30% (222) 0% (74) 7402016 Vote: Someone else 5% (27) 7% (3) 23% (4) 35% (62) 0% (8) 792016 Vote: Didnt Vote 24% (33) 20% (09) 6% (9) 23% (29) 6% (89) 550Voted in 2014: Yes 20% (279) 8% (25) 23% (323) 3% (427) 9% (20) 40Voted in 2014: No 2% (7) 2% (69) 8% (40) 24% (92) 6% (28) 8002012 Vote: Barack Obama 23% (99) 9% (70) 24% (206) 27% (238) 7% (62) 8752012 Vote: Mitt Romney 4% (77) 9% (04) 22% (2) 35% (93) 0% (52) 5472012 Vote: Other 6% (5) 8% (7) 28% (26) 29% (27) 9% (9) 942012 Vote: Didn’t Vote 23% (57) 9% (30) 6% (0) 23% (59) 8% (26) 6824-Region: Northeast 2% (84) 9% (76) 20% (78) 27% (07) 3% (50) 3944-Region: Midwest 20% (9) 22% (02) 2% (97) 27% (25) 0% (48) 4624-Region: South 22% (78) 20% (64) 9% (59) 28% (23) % (93) 8254-Region: West 9% (97) 5% (80) 25% (30) 30% (56) % (58) 520Favorable of Trump 8% (67) 20% (88) 22% (208) 29% (268) 0% (93) 924Unfavorable of Trump 2% (24) 9% (26) 2% (245) 29% (328) 0% (4) 44
Continued on next page
National Tracking Poll #181011, October, 2018
417
Table HR10_17
Table HR10_17: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Family Matters
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (450) 9% (42) 2% (463) 28% (69) % (248) 220Very Favorable of Trump 9% (98) 20% (02) 2% (06) 29% (52) % (56) 55Somewhat Favorable of Trump 7% (69) 2% (86) 25% (0) 28% (6) 9% (37) 409Somewhat Unfavorable of Trump 9% (44) 23% (53) 2% (49) 26% (59) 0% (23) 228Very Unfavorable of Trump 22% (97) 8% (63) 2% (96) 29% (269) 0% (9) 96Frequent TVWatcher 22% (366) 20% (330) 2% (343) 28% (455) 9% (5) 646Frequent Movie Watchers 27% (263) 2% (207) 2% (204) 24% (233) 8% (83) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
418
Morning ConsultTable HR10_18
Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Step by Step
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Gender: Male 9% (98) % (5) 24% (256) 38% (405) 8% (89) 062Gender: Female % (29) 4% (62) 22% (250) 35% (398) 8% (200) 39Age: 18-29 0% (47) 2% (59) 20% (97) 30% (48) 28% (38) 490Age: 30-44 20% (04) 9% (0) 23% (22) 27% (4) % (56) 524Age: 45-54 % (45) 4% (57) 26% (06) 34% (38) 5% (6) 406Age: 55-64 5% (7) 8% (29) 25% (86) 45% (56) 7% (58) 346Age: 65+ 3% (4) 7% (32) 22% (95) 5% (22) 7% (75) 436Generation Z: 18-21 6% (3) 0% (20) 7% (33) 33% (66) 34% (69) 20Millennial: Age 22-37 7% (96) 7% (98) 22% (27) 27% (53) 7% (96) 568Generation X: Age 38-53 3% (82) 6% (94) 25% (54) 32% (95) 4% (82) 608Boomers: Age 54-72 5% (37) 8% (6) 23% (67) 47% (339) 6% (5) 79PID: Dem (no lean) 2% (92) 2% (96) 24% (85) 34% (264) 7% (33) 769PID: Ind (no lean) 9% (52) 3% (76) 20% (9) 42% (246) 6% (93) 586PID: Rep (no lean) 0% (84) 2% (06) 24% (20) 35% (293) 9% (62) 846PID/Gender: DemMen 2% (43) 0% (35) 23% (85) 34% (24) 2% (76) 362PID/Gender: DemWomen 2% (49) 5% (6) 25% (00) 34% (39) 4% (57) 407PID/Gender: Ind Men 6% (8) % (32) 24% (66) 47% (3) 2% (34) 28PID/Gender: Ind Women % (34) 4% (43) 7% (53) 38% (4) 20% (60) 305PID/Gender: Rep Men 9% (38) % (48) 25% (05) 36% (49) 9% (79) 49PID/Gender: Rep Women % (46) 4% (58) 22% (96) 34% (44) 9% (83) 427Ideo: Liberal (1-3) 3% (95) 2% (90) 22% (63) 37% (27) 6% (6) 735Ideo: Moderate (4) % (52) 3% (63) 27% (26) 3% (45) 8% (84) 470Ideo: Conservative (5-7) 6% (47) 2% (88) 23% (67) 42% (309) 7% (29) 740Educ: College 2% (74) 4% (26) 22% (336) 32% (489) 20% (297) 53Educ: Bachelors degree 7% (33) 0% (46) 24% (08) 44% (94) 4% (63) 444Educ: Post-grad 8% (2) 6% (5) 25% (6) 49% (20) % (27) 244
Continued on next page
National Tracking Poll #181011, October, 2018
419
Table HR10_18
Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Step by Step
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Income: Under 50k 3% (65) 3% (63) 2% (270) 34% (43) 20% (25) 280Income: 50k-100k 8% (49) 4% (84) 24% (46) 39% (239) 6% (02) 69Income: 100k+ 5% (4) 0% (30) 30% (90) 44% (33) 2% (36) 302Ethnicity: White 9% (54) 2% (208) 23% (394) 39% (673) 7% (293) 723Ethnicity: Hispanic 5% (52) 0% (35) 22% (78) 34% (20) 8% (65) 350Ethnicity: Afr. Am. 6% (43) 3% (36) 29% (79) 22% (6) 20% (55) 274Ethnicity: Other 5% (30) 6% (33) 6% (33) 33% (68) 20% (40) 204Relig: Protestant 7% (37) 0% (55) 23% (25) 44% (235) 6% (87) 539Relig: Roman Catholic % (42) 3% (50) 23% (88) 37% (40) 5% (58) 378Relig: Something Else 5% (32) 6% (35) 23% (52) 33% (74) 3% (28) 22Relig: Jewish 7% (4) 3% () 23% (4) 48% (28) 9% () 58Relig: Evangelical 3% (82) 3% (8) 24% (5) 3% (95) 9% (6) 626Relig: Non-Evang. Catholics 7% (37) 2% (69) 23% (30) 43% (24) 5% (83) 559Relig: All Christian 0% (9) 3% (50) 24% (28) 37% (436) 7% (200) 85Relig: All Non-Christian 5% (32) 6% (35) 23% (52) 33% (74) 3% (28) 22Community: Urban 0% (57) 6% (89) 22% (9) 3% (7) 20% (0) 546Community: Suburban 9% (88) % (0) 24% (242) 4% (406) 5% (5) 997Community: Rural 2% (82) 2% (78) 22% (45) 34% (225) 9% (28) 658Employ: Private Sector 2% (87) 3% (95) 24% (7) 35% (250) 5% (07) 70Employ: Government 2% (20) 9% (33) 24% (43) 3% (55) 5% (26) 77Employ: Self-Employed 2% (25) 3% (27) 22% (45) 35% (7) 7% (35) 203Employ: Homemaker 5% (8) 7% (2) 2% (26) 33% (4) 5% (9) 26Employ: Student % (2) 7% (8) 4% (5) 38% (40) 30% (32) 06Employ: Retired 4% (7) 7% (32) 23% (04) 52% (239) 5% (69) 460Employ: Unemployed 7% (3) 2% (2) 27% (48) 28% (49) 26% (47) 79Employ: Other 5% (35) 7% (40) 22% (54) 24% (58) 22% (53) 239Military HH: Yes 9% (35) 9% (35) 25% (95) 40% (5) 6% (59) 376Military HH: No % (92) 3% (242) 22% (40) 36% (65) 8% (330) 825RD/WT: Right Direction % (98) 3% (22) 23% (20) 37% (338) 7% (54) 922RD/WT: Wrong Track 0% (29) 2% (55) 23% (296) 36% (464) 8% (234) 279
Continued on next page
420
Morning ConsultTable HR10_18
Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Step by Step
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Trump Job Approve % (99) 3% (8) 23% (23) 37% (350) 7% (56) 937Trump Job Disapprove 0% (6) 2% (43) 24% (276) 37% (420) 7% (9) 47Trump Job Strongly Approve % (57) 2% (59) 20% (00) 4% (203) 5% (75) 494Trump Job Somewhat Approve 0% (42) 3% (59) 26% (3) 33% (47) 8% (8) 443Trump Job Somewhat Disapprove 9% (3) 6% (53) 28% (95) 27% (9) 9% (65) 336Trump Job Strongly Disapprove 0% (85) % (90) 22% (8) 4% (329) 6% (26) 8#1 Issue: Economy % (70) 3% (84) 24% (55) 33% (209) 8% (3) 632#1 Issue: Security 7% (2) 2% (35) 22% (68) 44% (34) 5% (46) 304#1 Issue: Health Care % (37) 3% (46) 23% (82) 38% (34) 6% (55) 354#1 Issue: Medicare / Social Security 0% (35) % (40) 2% (76) 4% (48) 8% (66) 366#1 Issue: Women’s Issues % (7) 6% (24) 23% (34) 33% (50) 6% (24) 49#1 Issue: Education 5% (24) 2% (9) 26% (42) 27% (44) 2% (33) 62#1 Issue: Energy % (2) 2% (2) 25% (27) 33% (36) 9% (20) 08#1 Issue: Other 8% (0) 2% (6) 7% (22) 38% (48) 24% (3) 272016 Vote: Hillary Clinton 2% (84) 2% (85) 24% (76) 36% (260) 7% (22) 7262016 Vote: Donald Trump 0% (72) 2% (89) 24% (80) 39% (288) 5% (0) 7402016 Vote: Someone else 5% (0) % (20) 25% (45) 43% (77) 5% (28) 792016 Vote: Didnt Vote % (62) 5% (83) 9% (02) 32% (75) 23% (28) 550Voted in 2014: Yes % (5) 2% (75) 25% (346) 37% (524) 5% (204) 40Voted in 2014: No 9% (76) 3% (02) 20% (60) 35% (278) 23% (84) 8002012 Vote: Barack Obama 2% (02) 2% (09) 26% (226) 36% (32) 4% (26) 8752012 Vote: Mitt Romney 9% (47) % (63) 23% (24) 43% (238) 4% (77) 5472012 Vote: Other 5% (4) 3% (2) 32% (30) 37% (35) 3% (2) 942012 Vote: Didn’t Vote % (74) 4% (93) 8% (25) 32% (27) 25% (73) 6824-Region: Northeast 9% (36) 2% (47) 23% (92) 36% (40) 20% (79) 3944-Region: Midwest 0% (48) 4% (67) 25% (5) 34% (57) 6% (76) 4624-Region: South % (9) 3% () 2% (70) 37% (305) 8% (47) 8254-Region: West 0% (53) 0% (52) 25% (29) 39% (200) 6% (86) 520Favorable of Trump % (98) 3% (7) 24% (224) 37% (343) 5% (42) 924Unfavorable of Trump 0% () 3% (44) 23% (264) 38% (435) 7% (90) 44
Continued on next page
National Tracking Poll #181011, October, 2018
421
Table HR10_18
Table HR10_18: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Step by Step
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 0% (227) 3% (277) 23% (506) 36% (803) 8% (388) 220Very Favorable of Trump 0% (53) 2% (63) 23% (6) 38% (98) 6% (84) 55Somewhat Favorable of Trump % (44) 3% (54) 26% (08) 36% (46) 4% (58) 409Somewhat Unfavorable of Trump 8% (9) 20% (45) 23% (53) 32% (72) 7% (39) 228Very Unfavorable of Trump 0% (92) % (99) 23% (22) 40% (363) 6% (5) 96Frequent TVWatcher % (85) 3% (208) 24% (390) 37% (602) 6% (26) 646Frequent Movie Watchers 4% (35) 5% (45) 23% (226) 33% (323) 6% (60) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
422
Morning ConsultTable HR10_19
Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?7th Heaven
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Gender: Male 9% (95) 0% (03) 24% (252) 42% (448) 5% (64) 062Gender: Female 6% (86) 5% (73) 23% (266) 34% (382) 2% (32) 39Age: 18-29 4% (68) 2% (60) 22% (06) 28% (37) 24% (9) 490Age: 30-44 7% (89) 2% (65) 23% (9) 38% (99) 0% (5) 524Age: 45-54 9% (38) 4% (57) 25% (00) 40% (6) 2% (5) 406Age: 55-64 % (39) % (39) 26% (90) 42% (46) 9% (32) 346Age: 65+ % (47) 3% (56) 24% (03) 43% (87) 0% (44) 436Generation Z: 18-21 6% () % (23) 9% (38) 33% (66) 3% (63) 20Millennial: Age 22-37 8% (04) 3% (74) 23% (33) 3% (78) 4% (80) 568Generation X: Age 38-53 3% (76) 3% (82) 24% (44) 39% (234) 2% (7) 608Boomers: Age 54-72 % (79) 2% (89) 24% (74) 44% (33) 9% (65) 79PID: Dem (no lean) 4% (0) 3% (98) 24% (82) 37% (284) 2% (96) 769PID: Ind (no lean) 2% (70) 9% (53) 22% (29) 44% (260) 3% (74) 586PID: Rep (no lean) 2% (0) 5% (25) 25% (208) 34% (286) 5% (26) 846PID/Gender: DemMen 2% (44) 9% (3) 22% (8) 39% (43) 8% (64) 362PID/Gender: DemWomen 6% (66) 6% (67) 25% (0) 35% (4) 8% (32) 407PID/Gender: Ind Men 7% (20) 6% (6) 24% (67) 53% (48) 0% (29) 28PID/Gender: Ind Women 6% (50) 2% (37) 20% (6) 37% (2) 5% (45) 305PID/Gender: Rep Men 7% (30) 3% (56) 25% (04) 38% (57) 7% (7) 49PID/Gender: Rep Women 6% (70) 6% (69) 24% (04) 30% (29) 3% (55) 427Ideo: Liberal (1-3) 4% (00) 2% (88) 22% (6) 40% (290) 3% (96) 735Ideo: Moderate (4) 2% (58) 3% (62) 27% (28) 34% (59) 3% (62) 470Ideo: Conservative (5-7) % (84) 3% (99) 23% (72) 40% (297) 2% (88) 740Educ: College 5% (229) 3% (94) 23% (342) 35% (524) 5% (223) 53Educ: Bachelors degree 8% (37) 2% (52) 27% (9) 42% (87) % (49) 444Educ: Post-grad 6% (5) 2% (30) 23% (57) 49% (9) 0% (24) 244
Continued on next page
National Tracking Poll #181011, October, 2018
423
Table HR10_19
Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?7th Heaven
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Income: Under 50k 5% (98) 2% (58) 22% (288) 35% (443) 5% (92) 280Income: 50k-100k % (66) 4% (85) 24% (47) 40% (247) 2% (74) 69Income: 100k+ 5% (6) % (32) 28% (84) 46% (40) 0% (30) 302Ethnicity: White 2% (25) 2% (202) 24% (42) 39% (672) 3% (222) 723Ethnicity: Hispanic 5% (53) % (39) 22% (76) 38% (34) 4% (48) 350Ethnicity: Afr. Am. 2% (34) 8% (50) 26% (70) 27% (74) 7% (46) 274Ethnicity: Other 6% (32) % (23) 8% (37) 4% (84) 4% (28) 204Relig: Protestant 2% (64) 5% (83) 22% (20) 38% (207) 2% (65) 539Relig: Roman Catholic 3% (50) 9% (35) 26% (98) 37% (4) 4% (54) 378Relig: Something Else 4% (30) 4% (32) 22% (49) 4% (90) 9% (20) 22Relig: Jewish 8% (5) 0% (6) 4% (8) 6% (35) 8% (4) 58Relig: Evangelical 9% (20) 6% (00) 2% (34) 28% (75) 5% (96) 626Relig: Non-Evang. Catholics 9% (53) % (63) 26% (46) 42% (234) % (64) 559Relig: All Christian 5% (73) 4% (63) 24% (280) 35% (409) 3% (60) 85Relig: All Non-Christian 4% (30) 4% (32) 22% (49) 4% (90) 9% (20) 22Community: Urban 2% (65) 3% (72) 26% (44) 33% (79) 6% (85) 546Community: Suburban 3% (27) 2% (8) 24% (237) 40% (400) 2% (5) 997Community: Rural 3% (89) 3% (86) 2% (37) 38% (25) 5% (96) 658Employ: Private Sector % (82) 3% (93) 23% (63) 40% (286) 2% (87) 70Employ: Government 7% (30) 6% (29) 25% (44) 32% (57) 0% (8) 77Employ: Self-Employed 3% (26) 9% (7) 27% (54) 38% (78) 4% (28) 203Employ: Homemaker 7% (2) 0% (3) 24% (3) 35% (44) 3% (7) 26Employ: Student 3% (3) 3% (4) 6% (7) 29% (3) 29% (3) 06Employ: Retired 0% (47) 2% (57) 25% (7) 43% (99) 9% (4) 460Employ: Unemployed 8% (5) % (20) 25% (45) 34% (6) 2% (38) 79Employ: Other 20% (47) 4% (33) 20% (48) 30% (73) 6% (37) 239Military HH: Yes 4% (5) 3% (50) 26% (98) 37% (39) 0% (38) 376Military HH: No 3% (230) 2% (226) 23% (42) 38% (69) 4% (258) 825RD/WT: Right Direction 3% (9) 2% (4) 24% (220) 37% (342) 4% (28) 922RD/WT: Wrong Track 3% (62) 3% (62) 23% (298) 38% (488) 3% (68) 279
Continued on next page
424
Morning ConsultTable HR10_19
Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?7th Heaven
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Trump Job Approve 3% (2) 3% (24) 24% (22) 37% (35) 3% (2) 937Trump Job Disapprove 2% (40) 2% (40) 24% (275) 39% (449) 2% (43) 47Trump Job Strongly Approve 3% (65) 4% (70) 20% (0) 39% (93) 3% (65) 494Trump Job Somewhat Approve 3% (56) 2% (54) 27% (20) 36% (57) 3% (56) 443Trump Job Somewhat Disapprove 5% (49) 6% (53) 28% (93) 28% (95) 4% (46) 336Trump Job Strongly Disapprove % (90) % (87) 22% (82) 44% (354) 2% (97) 8#1 Issue: Economy 2% (74) 5% (94) 24% (53) 36% (226) 4% (86) 632#1 Issue: Security 9% (28) 3% (39) 23% (70) 42% (29) 2% (38) 304#1 Issue: Health Care 6% (56) 4% (48) 23% (8) 36% (27) 2% (43) 354#1 Issue: Medicare / Social Security 6% (57) 0% (38) 26% (96) 36% (32) 2% (42) 366#1 Issue: Women’s Issues 4% (2) 6% (24) 6% (23) 43% (64) % (7) 49#1 Issue: Education 4% (23) 8% (3) 25% (40) 33% (54) 20% (32) 62#1 Issue: Energy 0% (0) 9% (0) 3% (34) 37% (39) 4% (5) 08#1 Issue: Other 9% () 8% () 8% (22) 47% (59) 9% (23) 272016 Vote: Hillary Clinton 3% (95) 2% (84) 23% (70) 40% (289) 2% (88) 7262016 Vote: Donald Trump 2% (90) 4% (0) 26% (93) 37% (270) 2% (85) 7402016 Vote: Someone else 9% (6) 9% (6) 23% (4) 50% (90) 0% (7) 792016 Vote: Didnt Vote 5% (80) 4% (75) 2% (3) 33% (79) 9% (03) 550Voted in 2014: Yes 2% (70) 2% (7) 25% (349) 40% (56) % (50) 40Voted in 2014: No 4% () 3% (05) 2% (69) 34% (269) 8% (46) 8002012 Vote: Barack Obama 3% (3) % (99) 26% (229) 40% (352) 9% (83) 8752012 Vote: Mitt Romney % (60) 4% (75) 24% (32) 40% (27) % (63) 5472012 Vote: Other % (0) 5% (4) 23% (22) 39% (37) 3% (2) 942012 Vote: Didn’t Vote 4% (98) 3% (88) 20% (36) 33% (223) 20% (38) 6824-Region: Northeast 2% (48) 0% (4) 23% (90) 39% (54) 5% (60) 3944-Region: Midwest % (52) 3% (58) 28% (27) 37% (69) 2% (56) 4624-Region: South 4% (3) 6% (29) 20% (66) 36% (298) 4% (8) 8254-Region: West 3% (67) 9% (47) 26% (35) 40% (209) 2% (62) 520Favorable of Trump 2% () 4% (25) 25% (233) 38% (347) 2% (08) 924Unfavorable of Trump 2% (38) 2% (39) 23% (262) 40% (460) 3% (45) 44
Continued on next page
National Tracking Poll #181011, October, 2018
425
Table HR10_19
Table HR10_19: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?7th Heaven
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (280) 3% (276) 24% (58) 38% (830) 3% (296) 220Very Favorable of Trump 2% (59) 3% (68) 22% (3) 39% (20) 4% (73) 55Somewhat Favorable of Trump 3% (5) 4% (57) 29% (20) 36% (46) 9% (35) 409Somewhat Unfavorable of Trump 8% (40) 8% (40) 9% (42) 34% (78) 2% (28) 228Very Unfavorable of Trump % (98) % (99) 24% (220) 42% (382) 3% (7) 96Frequent TVWatcher 4% (233) 3% (208) 23% (383) 38% (624) 2% (99) 646Frequent Movie Watchers 7% (68) 3% (32) 24% (240) 34% (340) % (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
426
Morning ConsultTable HR10_20
Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Blossom
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Gender: Male 8% (87) 9% (00) 25% (263) 4% (437) 7% (75) 062Gender: Female 9% (02) 3% (44) 25% (282) 36% (409) 8% (202) 39Age: 18-29 6% (32) 6% (3) 2% (02) 35% (73) 3% (52) 490Age: 30-44 6% (83) 20% (03) 22% (7) 3% (62) % (59) 524Age: 45-54 % (44) 6% (63) 29% (9) 34% (38) 0% (42) 406Age: 55-64 4% (4) 6% (22) 24% (84) 50% (72) 5% (54) 346Age: 65+ 4% (6) 5% (24) 28% (24) 46% (202) 6% (7) 436Generation Z: 18-21 8% (6) 5% (9) 8% (36) 36% (72) 34% (68) 20Millennial: Age 22-37 9% (53) 3% (73) 23% (30) 34% (94) 2% (8) 568Generation X: Age 38-53 4% (85) 9% (3) 26% (58) 32% (92) 0% (59) 608Boomers: Age 54-72 5% (33) 6% (47) 26% (90) 48% (343) 5% (05) 79PID: Dem (no lean) 0% (79) % (88) 26% (99) 36% (277) 7% (27) 769PID: Ind (no lean) 9% (50) 0% (58) 23% (36) 42% (247) 6% (95) 586PID: Rep (no lean) 7% (59) 2% (98) 25% (2) 38% (323) 8% (55) 846PID/Gender: DemMen 0% (35) 9% (32) 24% (85) 37% (34) 2% (76) 362PID/Gender: DemWomen % (44) 4% (57) 28% (3) 35% (42) 2% (5) 407PID/Gender: Ind Men 8% (23) 9% (24) 27% (75) 47% (33) 9% (26) 28PID/Gender: Ind Women 9% (27) % (34) 20% (6) 37% (3) 23% (69) 305PID/Gender: Rep Men 7% (29) 0% (44) 25% (03) 40% (69) 8% (73) 49PID/Gender: Rep Women 7% (30) 3% (54) 25% (08) 36% (54) 9% (82) 427Ideo: Liberal (1-3) % (82) 2% (90) 23% (69) 39% (283) 5% (0) 735Ideo: Moderate (4) 0% (45) 2% (56) 28% (30) 33% (55) 8% (85) 470Ideo: Conservative (5-7) 5% (36) 9% (69) 26% (92) 44% (324) 6% (9) 740Educ: College 0% (5) % (68) 24% (356) 35% (537) 20% (30) 53Educ: Bachelors degree 5% (22) 2% (52) 29% (27) 43% (90) 2% (52) 444Educ: Post-grad 6% (5) 0% (23) 25% (62) 49% (9) 0% (25) 244
Continued on next page
National Tracking Poll #181011, October, 2018
427
Table HR10_20
Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Blossom
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Income: Under 50k % (42) % (37) 23% (29) 35% (45) 20% (259) 280Income: 50k-100k 6% (36) 2% (77) 26% (63) 4% (255) 4% (88) 69Income: 100k+ 3% (0) 0% (30) 30% (9) 47% (40) 0% (30) 302Ethnicity: White 8% (30) % (8) 25% (435) 40% (692) 6% (283) 723Ethnicity: Hispanic % (40) 9% (30) 24% (85) 38% (3) 8% (64) 350Ethnicity: Afr. Am. 2% (32) 5% (42) 25% (69) 30% (82) 8% (49) 274Ethnicity: Other 3% (26) 0% (20) 20% (4) 35% (72) 22% (45) 204Relig: Protestant 6% (33) 8% (44) 27% (47) 45% (242) 3% (72) 539Relig: Roman Catholic 0% (39) % (40) 25% (94) 37% (4) 7% (64) 378Relig: Something Else % (25) 6% (35) 27% (60) 33% (73) 3% (28) 22Relig: Jewish 8% (0) 3% (8) 4% (8) 49% (29) 6% (4) 58Relig: Evangelical 9% (55) 4% (86) 25% (53) 34% (26) 9% (6) 626Relig: Non-Evang. Catholics 8% (43) 7% (39) 28% (55) 44% (247) 4% (76) 559Relig: All Christian 8% (98) 0% (24) 26% (309) 39% (462) 6% (92) 85Relig: All Non-Christian % (25) 6% (35) 27% (60) 33% (73) 3% (28) 22Community: Urban 0% (54) % (58) 27% (48) 33% (8) 9% (05) 546Community: Suburban 9% (87) % (06) 25% (248) 42% (48) 4% (37) 997Community: Rural 7% (47) 2% (79) 23% (49) 38% (247) 2% (35) 658Employ: Private Sector 9% (62) 7% (20) 23% (62) 37% (265) 4% (0) 70Employ: Government 7% (2) 7% (3) 33% (59) 39% (69) 4% (24) 77Employ: Self-Employed 9% (8) 9% (9) 27% (54) 37% (75) 8% (37) 203Employ: Homemaker 2% (5) 9% (24) 7% (2) 37% (47) 5% (8) 26Employ: Student 9% (0) 2% (2) 9% (20) 35% (37) 35% (37) 06Employ: Retired 3% (4) 6% (30) 3% (4) 47% (24) 3% (6) 460Employ: Unemployed 9% (7) 6% () 22% (39) 35% (62) 28% (50) 79Employ: Other 7% (4) 0% (25) 20% (48) 32% (77) 20% (48) 239Military HH: Yes 9% (34) 8% (32) 30% () 40% (52) 3% (47) 376Military HH: No 8% (54) 2% (22) 24% (434) 38% (695) 8% (330) 825RD/WT: Right Direction 8% (77) % (03) 24% (22) 40% (370) 6% (5) 922RD/WT: Wrong Track 9% () % (4) 25% (324) 37% (477) 8% (226) 279
Continued on next page
428
Morning ConsultTable HR10_20
Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Blossom
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Trump Job Approve 8% (76) % (03) 24% (228) 4% (384) 6% (46) 937Trump Job Disapprove 9% (05) % (30) 26% (295) 38% (43) 6% (86) 47Trump Job Strongly Approve 8% (37) % (54) 23% (4) 44% (26) 5% (72) 494Trump Job Somewhat Approve 9% (39) % (49) 26% (4) 38% (68) 7% (74) 443Trump Job Somewhat Disapprove 9% (29) % (36) 33% (2) 30% (0) 7% (58) 336Trump Job Strongly Disapprove 9% (76) 2% (94) 23% (83) 4% (330) 6% (28) 8#1 Issue: Economy 8% (47) 3% (84) 24% (52) 39% (247) 6% (02) 632#1 Issue: Security 5% (4) 9% (28) 26% (79) 47% (43) 3% (4) 304#1 Issue: Health Care 8% (27) 3% (47) 24% (85) 37% (29) 8% (65) 354#1 Issue: Medicare / Social Security 9% (3) 7% (25) 26% (94) 4% (5) 7% (64) 366#1 Issue: Women’s Issues 9% (29) 4% (2) 2% (32) 29% (44) 6% (24) 49#1 Issue: Education 9% (5) 9% (4) 3% (49) 29% (47) 22% (36) 62#1 Issue: Energy 0% () 3% (4) 26% (29) 36% (38) 5% (6) 08#1 Issue: Other % (4) 8% (0) 20% (25) 37% (47) 24% (3) 272016 Vote: Hillary Clinton 0% (73) % (8) 28% (202) 36% (263) 5% (06) 7262016 Vote: Donald Trump 7% (48) % (79) 27% (98) 42% (307) 4% (07) 7402016 Vote: Someone else 4% (7) 9% (6) 26% (46) 46% (82) 5% (28) 792016 Vote: Didnt Vote 0% (57) 2% (67) 8% (97) 35% (93) 25% (36) 550Voted in 2014: Yes 9% (27) % (5) 27% (382) 40% (554) 3% (86) 40Voted in 2014: No 8% (6) 2% (93) 20% (63) 36% (292) 24% (9) 8002012 Vote: Barack Obama % (98) 3% (4) 28% (245) 36% (34) 2% (05) 8752012 Vote: Mitt Romney 6% (32) 9% (47) 26% (44) 47% (259) 2% (65) 5472012 Vote: Other 4% (4) % (0) 27% (26) 34% (32) 24% (23) 942012 Vote: Didn’t Vote 8% (55) % (73) 9% (3) 35% (239) 27% (84) 6824-Region: Northeast 9% (36) 0% (39) 27% (07) 36% (4) 8% (7) 3944-Region: Midwest 8% (39) 2% (54) 25% (7) 39% (82) 5% (70) 4624-Region: South 9% (73) % (90) 22% (85) 40% (333) 7% (44) 8254-Region: West 8% (40) 2% (6) 26% (37) 36% (90) 8% (93) 520Favorable of Trump 7% (67) % (06) 26% (239) 40% (372) 5% (40) 924Unfavorable of Trump 9% (0) % (3) 25% (285) 39% (447) 6% (80) 44
Continued on next page
National Tracking Poll #181011, October, 2018
429
Table HR10_20
Table HR10_20: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Blossom
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (88) % (244) 25% (545) 38% (846) 7% (377) 220Very Favorable of Trump 8% (40) % (55) 23% (9) 42% (24) 7% (87) 55Somewhat Favorable of Trump 7% (27) 2% (5) 29% (20) 39% (58) 3% (53) 409Somewhat Unfavorable of Trump 3% (29) 4% (32) 25% (58) 34% (78) 4% (3) 228Very Unfavorable of Trump 8% (7) % (00) 25% (226) 40% (369) 6% (49) 96Frequent TVWatcher 9% (55) 2% (97) 24% (403) 39% (643) 5% (248) 646Frequent Movie Watchers 2% (2) 2% (8) 24% (234) 37% (368) 5% (48) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
430
Morning ConsultTable HR10_21
Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Daria
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Gender: Male 9% (9) 8% (87) 22% (236) 4% (437) 20% (22) 062Gender: Female 8% (90) 7% (79) 20% (224) 4% (472) 24% (274) 39Age: 18-29 3% (62) 0% (50) 22% (08) 28% (35) 27% (34) 490Age: 30-44 4% (76) 3% (70) 20% (05) 35% (85) 7% (88) 524Age: 45-54 5% (22) 7% (28) 25% (00) 42% (70) 2% (86) 406Age: 55-64 3% (0) 4% (2) 8% (62) 54% (86) 22% (76) 346Age: 65+ 3% () % (6) 20% (85) 53% (23) 23% (02) 436Generation Z: 18-21 3% (26) 0% (20) 9% (39) 28% (56) 30% (6) 20Millennial: Age 22-37 5% (88) 3% (76) 2% (20) 30% (72) 20% (2) 568Generation X: Age 38-53 7% (45) 8% (50) 23% (38) 4% (25) 20% (24) 608Boomers: Age 54-72 3% (2) 3% (2) 9% (35) 53% (380) 22% (6) 79PID: Dem (no lean) 0% (79) 0% (79) 20% (50) 37% (288) 23% (73) 769PID: Ind (no lean) 8% (48) 7% (39) 20% (7) 45% (264) 20% (7) 586PID: Rep (no lean) 6% (54) 6% (48) 23% (92) 42% (357) 23% (95) 846PID/Gender: DemMen % (4) 2% (45) 9% (68) 36% (3) 22% (78) 362PID/Gender: DemWomen 9% (38) 8% (34) 20% (83) 39% (57) 23% (95) 407PID/Gender: Ind Men 6% (8) 6% (6) 25% (72) 48% (36) 4% (40) 28PID/Gender: Ind Women 0% (3) 8% (23) 5% (45) 42% (28) 25% (77) 305PID/Gender: Rep Men 8% (32) 6% (26) 23% (97) 4% (70) 22% (94) 49PID/Gender: Rep Women 5% (2) 5% (22) 22% (96) 44% (87) 24% (0) 427Ideo: Liberal (1-3) 5% (07) % (83) 8% (32) 37% (274) 9% (38) 735Ideo: Moderate (4) 6% (27) 9% (42) 25% (9) 36% (7) 24% () 470Ideo: Conservative (5-7) 4% (26) 4% (29) 22% (62) 50% (37) 20% (52) 740Educ: College 9% (34) 8% (4) 2% (323) 38% (570) 25% (373) 53Educ: Bachelors degree 6% (29) 7% (33) 20% (87) 5% (225) 6% (7) 444Educ: Post-grad 7% (8) 8% (9) 2% (5) 47% (4) 7% (42) 244
Continued on next page
National Tracking Poll #181011, October, 2018
431
Table HR10_21
Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Daria
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Income: Under 50k 9% (9) 8% (99) 2% (27) 37% (474) 25% (36) 280Income: 50k-100k 8% (49) 8% (52) 9% (8) 46% (284) 9% (7) 69Income: 100k+ 4% (3) 5% (5) 23% (7) 50% (5) 7% (52) 302Ethnicity: White 8% (34) 6% (06) 2% (355) 44% (752) 22% (375) 723Ethnicity: Hispanic 4% (50) 0% (35) 22% (78) 32% (2) 2% (75) 350Ethnicity: Afr. Am. 0% (27) 3% (35) 23% (62) 29% (79) 26% (72) 274Ethnicity: Other 0% (2) 3% (26) 2% (42) 38% (77) 9% (39) 204Relig: Protestant 4% (23) 4% (2) 20% (0) 49% (267) 22% (8) 539Relig: Roman Catholic 7% (28) 7% (28) 24% (89) 39% (48) 22% (84) 378Relig: Something Else % (24) 7% (5) 20% (45) 43% (95) 9% (42) 22Relig: Jewish 7% (4) 5% (3) 2% (7) 58% (34) 8% () 58Relig: Evangelical 7% (47) 7% (44) 2% (29) 39% (245) 26% (62) 626Relig: Non-Evang. Catholics 5% (27) 6% (32) 22% (22) 46% (260) 2% (9) 559Relig: All Christian 6% (73) 6% (76) 2% (25) 43% (505) 24% (280) 85Relig: All Non-Christian % (24) 7% (5) 20% (45) 43% (95) 9% (42) 22Community: Urban 2% (67) 8% (43) 22% (2) 36% (95) 22% (2) 546Community: Suburban 7% (7) 8% (82) 20% (20) 45% (449) 9% (92) 997Community: Rural 7% (43) 6% (4) 2% (37) 40% (264) 26% (73) 658Employ: Private Sector 0% (69) 9% (66) 2% (5) 4% (288) 9% (36) 70Employ: Government 9% (6) 0% (8) 24% (43) 40% (70) 7% (30) 77Employ: Self-Employed 9% (9) 7% (5) 24% (49) 40% (8) 20% (40) 203Employ: Homemaker 9% (2) 9% () 22% (28) 37% (46) 24% (30) 26Employ: Student 2% (3) % () 8% (9) 27% (29) 32% (34) 06Employ: Retired 2% (8) 3% (6) 2% (95) 54% (249) 20% (93) 460Employ: Unemployed 0% (8) 9% (7) 20% (36) 3% (56) 29% (52) 79Employ: Other % (26) 6% (3) 6% (38) 38% (90) 30% (72) 239Military HH: Yes 7% (27) 6% (24) 20% (77) 45% (67) 22% (8) 376Military HH: No 8% (54) 8% (43) 2% (383) 4% (74) 22% (405) 825RD/WT: Right Direction 7% (60) 6% (58) 23% (209) 44% (403) 2% (9) 922RD/WT: Wrong Track 9% (2) 8% (08) 20% (250) 39% (505) 23% (295) 279
Continued on next page
432
Morning ConsultTable HR10_21
Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Daria
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Trump Job Approve 5% (49) 6% (58) 23% (2) 45% (420) 2% (200) 937Trump Job Disapprove 0% (9) 9% (04) 20% (228) 40% (458) 2% (237) 47Trump Job Strongly Approve 6% (29) 5% (25) 22% (09) 48% (236) 9% (95) 494Trump Job Somewhat Approve 5% (20) 7% (33) 23% (02) 42% (84) 24% (05) 443Trump Job Somewhat Disapprove 0% (33) 9% (32) 26% (89) 33% () 2% (72) 336Trump Job Strongly Disapprove % (86) 9% (72) 7% (39) 43% (347) 20% (66) 8#1 Issue: Economy 8% (48) 7% (46) 9% (22) 44% (28) 2% (35) 632#1 Issue: Security 4% () 4% (3) 24% (72) 49% (50) 9% (58) 304#1 Issue: Health Care 8% (30) 8% (27) 7% (59) 40% (42) 27% (96) 354#1 Issue: Medicare / Social Security 6% (22) 6% (23) 22% (82) 44% (62) 2% (77) 366#1 Issue: Women’s Issues 4% (2) 3% (9) 22% (32) 29% (43) 23% (34) 49#1 Issue: Education 0% (6) 2% (9) 27% (44) 28% (46) 23% (37) 62#1 Issue: Energy 9% (20) 8% (9) 28% (30) 29% (3) 5% (6) 08#1 Issue: Other % (3) 8% (0) 4% (8) 42% (54) 25% (32) 272016 Vote: Hillary Clinton % (77) 8% (55) 2% (50) 39% (283) 22% (60) 7262016 Vote: Donald Trump 5% (35) 6% (42) 23% (69) 46% (342) 2% (52) 7402016 Vote: Someone else 4% (7) 7% (3) 20% (37) 53% (95) 6% (28) 792016 Vote: Didnt Vote % (6) 0% (57) 8% (00) 34% (88) 26% (44) 550Voted in 2014: Yes 8% (07) 7% (92) 23% (37) 44% (63) 9% (272) 40Voted in 2014: No 9% (74) 9% (74) 8% (43) 37% (296) 27% (24) 8002012 Vote: Barack Obama 0% (87) 8% (73) 22% (97) 40% (353) 9% (65) 8752012 Vote: Mitt Romney 5% (29) 5% (26) 20% (08) 5% (278) 9% (06) 5472012 Vote: Other 3% (3) 6% (6) 28% (27) 38% (36) 24% (23) 942012 Vote: Didn’t Vote 9% (63) 9% (6) 9% (28) 35% (239) 28% (90) 6824-Region: Northeast 8% (32) 8% (3) 22% (86) 38% (50) 24% (95) 3944-Region: Midwest 7% (33) 6% (30) 23% (08) 42% (93) 2% (99) 4624-Region: South 8% (63) 8% (66) 9% (57) 43% (354) 22% (84) 8254-Region: West 0% (53) 8% (40) 2% (09) 4% (2) 2% (07) 520Favorable of Trump 5% (50) 6% (5) 23% (209) 46% (424) 2% (90) 924Unfavorable of Trump % (2) 9% (08) 20% (226) 40% (455) 20% (234) 44
Continued on next page
National Tracking Poll #181011, October, 2018
433
Table HR10_21
Table HR10_21: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Daria
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 8% (8) 8% (66) 2% (460) 4% (908) 22% (486) 220Very Favorable of Trump 5% (27) 5% (25) 22% (4) 46% (238) 2% (0) 55Somewhat Favorable of Trump 6% (24) 6% (26) 23% (94) 45% (86) 9% (79) 409Somewhat Unfavorable of Trump 8% (9) % (26) 23% (53) 36% (83) 2% (47) 228Very Unfavorable of Trump % (02) 9% (83) 9% (73) 4% (372) 20% (87) 96Frequent TVWatcher 0% (58) 8% (27) 2% (338) 4% (679) 2% (345) 646Frequent Movie Watchers 3% (24) 8% (77) 20% (202) 38% (373) 2% (23) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
434
Morning ConsultTable HR10_22
Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Brady Bunch
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Gender: Male 6% (74) 23% (249) 22% (230) 28% (295) % (4) 062Gender: Female 22% (253) 22% (254) 2% (236) 27% (33) 7% (83) 39Age: 18-29 20% (98) 2% (04) 5% (74) 25% (23) 9% (9) 490Age: 30-44 2% (09) 23% (22) 23% (22) 25% (29) 8% (4) 524Age: 45-54 25% (02) 28% (5) 20% (82) 20% (83) 6% (24) 406Age: 55-64 7% (57) 22% (76) 24% (82) 33% (3) 5% (8) 346Age: 65+ 4% (60) 20% (87) 24% (06) 37% (60) 5% (23) 436Generation Z: 18-21 5% (30) 9% (39) 3% (26) 30% (6) 23% (46) 20Millennial: Age 22-37 2% (7) 22% (26) 2% (2) 24% (38) 2% (67) 568Generation X: Age 38-53 25% (49) 27% (66) 20% (2) 2% (29) 7% (43) 608Boomers: Age 54-72 6% (8) 20% (46) 24% (72) 35% (249) 5% (33) 79PID: Dem (no lean) 2% (58) 2% (59) 25% (89) 25% (94) 9% (68) 769PID: Ind (no lean) 9% (09) 20% (6) 2% (2) 33% (92) 8% (49) 586PID: Rep (no lean) 9% (59) 27% (228) 9% (57) 26% (222) 9% (80) 846PID/Gender: DemMen 7% (6) 22% (78) 26% (94) 23% (83) 3% (45) 362PID/Gender: DemWomen 24% (97) 20% (8) 23% (95) 27% (0) 6% (23) 407PID/Gender: Ind Men 6% (45) 9% (53) 2% (59) 37% (04) 7% (2) 28PID/Gender: Ind Women 2% (64) 2% (63) 20% (62) 29% (88) 9% (28) 305PID/Gender: Rep Men 6% (68) 28% (8) 8% (77) 26% (08) % (48) 49PID/Gender: Rep Women 2% (92) 26% (0) 9% (80) 27% (4) 7% (32) 427Ideo: Liberal (1-3) 2% (55) 20% (47) 22% (62) 28% (206) 9% (65) 735Ideo: Moderate (4) 22% (03) 24% () 26% (20) 23% (07) 6% (29) 470Ideo: Conservative (5-7) 6% (8) 25% (86) 20% (45) 32% (237) 7% (54) 740Educ: College 2% (37) 24% (368) 8% (277) 25% (384) % (67) 53Educ: Bachelors degree 7% (73) 9% (86) 27% (20) 33% (46) 4% (9) 444Educ: Post-grad 5% (37) 20% (49) 28% (70) 32% (78) 4% (0) 244
Continued on next page
National Tracking Poll #181011, October, 2018
435
Table HR10_22
Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Brady Bunch
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Income: Under 50k 23% (289) 22% (283) 9% (242) 27% (340) 0% (26) 280Income: 50k-100k 6% (99) 22% (37) 25% (55) 28% (73) 9% (55) 69Income: 100k+ 3% (39) 27% (83) 23% (70) 3% (95) 5% (6) 302Ethnicity: White 8% (307) 24% (407) 22% (37) 29% (494) 8% (43) 723Ethnicity: Hispanic 25% (86) 20% (69) 5% (54) 26% (9) 5% (5) 350Ethnicity: Afr. Am. 24% (66) 2% (57) 23% (64) 23% (62) 9% (26) 274Ethnicity: Other 26% (54) 9% (39) 6% (32) 25% (5) 3% (27) 204Relig: Protestant 5% (80) 24% (27) 25% (33) 30% (63) 7% (35) 539Relig: Roman Catholic 26% (00) 22% (83) 7% (63) 24% (90) % (42) 378Relig: Something Else 2% (46) 23% (50) 2% (46) 3% (67) 5% () 22Relig: Jewish 25% (5) 9% () 22% (3) 33% (9) — (0) 58Relig: Evangelical 24% (50) 26% (60) 8% (4) 23% (42) 0% (60) 626Relig: Non-Evang. Catholics 20% () 22% (23) 22% (22) 28% (58) 8% (45) 559Relig: All Christian 22% (26) 24% (283) 20% (236) 25% (300) 9% (05) 85Relig: All Non-Christian 2% (46) 23% (50) 2% (46) 3% (67) 5% () 22Community: Urban 9% (06) 2% (6) 25% (35) 24% (33) 0% (56) 546Community: Suburban 8% (82) 24% (239) 9% (93) 3% (32) 7% (7) 997Community: Rural 2% (38) 22% (48) 2% (39) 25% (63) % (69) 658Employ: Private Sector 8% (29) 25% (74) 22% (58) 28% (96) 7% (52) 70Employ: Government 20% (36) 24% (43) 20% (36) 23% (42) 2% (2) 77Employ: Self-Employed 25% (50) 25% (50) 8% (36) 2% (42) 2% (25) 203Employ: Homemaker 9% (24) 27% (34) 20% (25) 23% (29) 0% (3) 26Employ: Student 6% (7) 5% (6) 9% (20) 32% (34) 8% (9) 06Employ: Retired 3% (58) 2% (99) 26% (20) 36% (65) 4% (9) 460Employ: Unemployed 22% (40) 22% (39) 5% (26) 29% (5) 3% (23) 79Employ: Other 30% (72) 20% (49) 9% (46) 20% (48) 0% (25) 239Military HH: Yes 8% (69) 23% (86) 27% (00) 26% (97) 6% (24) 376Military HH: No 20% (358) 23% (47) 20% (367) 28% (5) 9% (73) 825RD/WT: Right Direction 9% (74) 25% (227) 9% (7) 28% (259) 0% (92) 922RD/WT: Wrong Track 20% (253) 22% (276) 23% (296) 27% (349) 8% (05) 279
Continued on next page
436
Morning ConsultTable HR10_22
Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Brady Bunch
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Trump Job Approve 9% (80) 26% (240) 20% (86) 27% (256) 8% (76) 937Trump Job Disapprove 20% (227) 2% (242) 23% (265) 29% (328) 7% (84) 47Trump Job Strongly Approve 20% (97) 25% (23) 7% (85) 30% (48) 8% (4) 494Trump Job Somewhat Approve 9% (84) 26% (6) 23% (0) 24% (08) 8% (35) 443Trump Job Somewhat Disapprove 20% (69) 24% (8) 23% (76) 25% (84) 8% (27) 336Trump Job Strongly Disapprove 20% (58) 20% (6) 23% (90) 30% (244) 7% (57) 8#1 Issue: Economy 20% (24) 26% (65) 2% (33) 25% (55) 9% (55) 632#1 Issue: Security 6% (48) 23% (69) 20% (62) 35% (07) 6% (9) 304#1 Issue: Health Care 22% (78) 23% (8) 22% (77) 26% (92) 7% (25) 354#1 Issue: Medicare / Social Security 7% (63) 20% (74) 24% (88) 29% (08) 9% (33) 366#1 Issue: Women’s Issues 23% (34) 24% (36) 7% (25) 30% (45) 6% (9) 49#1 Issue: Education 24% (39) 2% (34) 20% (33) 8% (30) 6% (27) 62#1 Issue: Energy 6% (7) 2% (23) 23% (25) 3% (33) 9% (0) 08#1 Issue: Other 8% (23) 7% (2) 9% (24) 30% (38) 6% (20) 272016 Vote: Hillary Clinton 22% (59) 20% (42) 26% (86) 26% (88) 7% (5) 7262016 Vote: Donald Trump 8% (32) 27% (20) 20% (46) 29% (23) 6% (48) 7402016 Vote: Someone else % (20) 22% (40) 22% (40) 36% (64) 8% (5) 792016 Vote: Didnt Vote 2% (5) 2% (7) 7% (93) 26% (43) 5% (83) 550Voted in 2014: Yes 9% (264) 22% (32) 22% (33) 30% (47) 7% (96) 40Voted in 2014: No 20% (63) 24% (92) 9% (54) 24% (9) 3% (0) 8002012 Vote: Barack Obama 20% (77) 2% (85) 24% (23) 28% (247) 6% (54) 8752012 Vote: Mitt Romney 4% (79) 28% (55) 20% (09) 32% (73) 6% (3) 5472012 Vote: Other 5% (4) 9% (8) 29% (28) 28% (26) 9% (8) 942012 Vote: Didn’t Vote 23% (56) 2% (46) 7% (7) 23% (60) 5% (03) 6824-Region: Northeast 23% (89) 2% (83) 20% (8) 26% (0) 0% (40) 3944-Region: Midwest 7% (78) 25% (7) 25% (4) 25% (6) 8% (36) 4624-Region: South 20% (62) 23% (93) 9% (60) 29% (236) 9% (74) 8254-Region: West 9% (98) 2% (0) 2% (2) 30% (54) 9% (47) 520Favorable of Trump 8% (70) 26% (239) 20% (88) 28% (263) 7% (65) 924Unfavorable of Trump 20% (229) 2% (245) 23% (258) 28% (323) 8% (89) 44
Continued on next page
National Tracking Poll #181011, October, 2018
437
Table HR10_22
Table HR10_22: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Brady Bunch
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 9% (427) 23% (503) 2% (467) 28% (608) 9% (97) 220Very Favorable of Trump 20% (03) 25% (27) 8% (93) 29% (5) 8% (40) 55Somewhat Favorable of Trump 6% (67) 27% (2) 23% (94) 27% (2) 6% (25) 409Somewhat Unfavorable of Trump 25% (57) 25% (57) 8% (4) 24% (55) 8% (8) 228Very Unfavorable of Trump 9% (72) 2% (88) 24% (27) 29% (268) 8% (7) 96Frequent TVWatcher 20% (325) 24% (388) 22% (355) 28% (454) 8% (24) 646Frequent Movie Watchers 26% (256) 23% (226) 20% (200) 25% (243) 7% (65) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
438
Morning ConsultTable HR10_23
Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Taxi
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Gender: Male 9% (20) 23% (245) 8% (96) 25% (269) 4% (52) 062Gender: Female 3% (49) 8% (2) 22% (255) 33% (373) 3% (50) 39Age: 18-29 9% (46) 3% (64) 20% (96) 30% (45) 28% (38) 490Age: 30-44 3% (68) 5% (8) 22% (5) 36% (90) 3% (70) 524Age: 45-54 8% (74) 29% (7) 23% (94) 23% (93) 7% (27) 406Age: 55-64 22% (76) 26% (89) 8% (62) 27% (93) 7% (25) 346Age: 65+ 20% (86) 24% (04) 9% (83) 28% (2) 9% (4) 436Generation Z: 18-21 9% (8) 3% (26) 8% (36) 29% (58) 3% (62) 20Millennial: Age 22-37 9% (53) 4% (79) 20% (3) 36% (204) 2% (9) 568Generation X: Age 38-53 8% (07) 24% (48) 25% (49) 25% (53) 8% (50) 608Boomers: Age 54-72 22% (57) 26% (87) 8% (26) 27% (97) 7% (53) 79PID: Dem (no lean) 8% (42) 22% (66) 22% (68) 26% (20) 2% (92) 769PID: Ind (no lean) 5% (87) 8% (06) 2% (23) 33% (93) 3% (77) 586PID: Rep (no lean) 4% (2) 22% (83) 9% (60) 29% (248) 6% (33) 846PID/Gender: DemMen 2% (75) 24% (86) 9% (68) 20% (72) 7% (6) 362PID/Gender: DemWomen 6% (67) 20% (80) 25% (00) 32% (29) 8% (3) 407PID/Gender: Ind Men 6% (45) 2% (59) 2% (60) 34% (95) 8% (23) 28PID/Gender: Ind Women 4% (43) 6% (47) 2% (63) 32% (98) 8% (54) 305PID/Gender: Rep Men 9% (8) 24% (00) 6% (68) 24% (02) 6% (68) 49PID/Gender: Rep Women 9% (40) 20% (83) 22% (92) 34% (46) 5% (65) 427Ideo: Liberal (1-3) 8% (30) 2% (54) 2% (53) 29% (20) 2% (88) 735Ideo: Moderate (4) 7% (79) 2% (97) 24% (3) 25% (6) 4% (65) 470Ideo: Conservative (5-7) 4% (0) 24% (80) 7% (25) 32% (240) 3% (93) 740Educ: College 6% (237) 2% (3) 20% (30) 27% (44) 7% (250) 53Educ: Bachelors degree 8% (78) 20% (90) 22% (96) 32% (44) 8% (37) 444Educ: Post-grad 5% (35) 23% (55) 22% (54) 35% (85) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
439
Table HR10_23
Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Taxi
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Income: Under 50k 6% (200) 8% (234) 2% (274) 28% (364) 6% (209) 280Income: 50k-100k 8% () 25% (52) 8% (09) 29% (77) % (70) 69Income: 100k+ 3% (39) 23% (70) 23% (68) 34% (02) 8% (23) 302Ethnicity: White 5% (262) 22% (37) 20% (343) 30% (520) 3% (227) 723Ethnicity: Hispanic 8% (63) 20% (69) 20% (70) 27% (96) 5% (52) 350Ethnicity: Afr. Am. 20% (54) 8% (5) 23% (63) 22% (6) 7% (45) 274Ethnicity: Other 7% (35) 7% (34) 22% (45) 30% (6) 4% (29) 204Relig: Protestant 5% (83) 22% (7) 20% (09) 33% (76) 0% (54) 539Relig: Roman Catholic 2% (78) 2% (79) 8% (69) 27% (0) 3% (5) 378Relig: Something Else 7% (37) 7% (37) 27% (59) 30% (66) 0% (23) 22Relig: Jewish 25% (5) 24% (4) 4% (8) 32% (9) 6% (3) 58Relig: Evangelical 6% (98) 20% (26) 2% (32) 28% (74) 5% (96) 626Relig: Non-Evang. Catholics 20% () 22% (22) 9% (07) 30% (67) 9% (52) 559Relig: All Christian 8% (209) 2% (248) 20% (239) 29% (342) 2% (47) 85Relig: All Non-Christian 7% (37) 7% (37) 27% (59) 30% (66) 0% (23) 22Community: Urban 7% (93) 9% (02) 20% (0) 28% (5) 6% (89) 546Community: Suburban 7% (73) 22% (22) 20% (204) 29% (29) % (09) 997Community: Rural 3% (85) 20% (33) 2% (37) 30% (200) 6% (04) 658Employ: Private Sector 7% (23) 2% (47) 20% (40) 30% (2) 3% (89) 70Employ: Government 3% (23) 22% (39) 23% (40) 29% (52) 4% (24) 77Employ: Self-Employed 6% (33) 26% (53) 6% (33) 29% (60) 2% (24) 203Employ: Homemaker % (4) 6% (20) 23% (29) 34% (43) 6% (20) 26Employ: Student 8% (8) 4% (5) 8% (9) 32% (34) 28% (30) 06Employ: Retired 8% (82) 24% (2) 22% (99) 28% (30) 8% (36) 460Employ: Unemployed % (9) 6% (28) 24% (44) 27% (48) 22% (40) 79Employ: Other 20% (47) 8% (43) 20% (47) 27% (65) 6% (37) 239Military HH: Yes 2% (79) 23% (85) 9% (72) 25% (96) 2% (44) 376Military HH: No 5% (272) 20% (370) 2% (379) 30% (547) 4% (258) 825RD/WT: Right Direction 5% (43) 2% (97) 9% (75) 30% (280) 4% (27) 922RD/WT: Wrong Track 6% (208) 20% (258) 22% (276) 28% (362) 4% (74) 279
Continued on next page
440
Morning ConsultTable HR10_23
Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Taxi
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Trump Job Approve 6% (49) 23% (23) 8% (72) 30% (286) 3% (8) 937Trump Job Disapprove 7% (94) 20% (228) 23% (259) 28% (322) 2% (43) 47Trump Job Strongly Approve 6% (80) 22% () 6% (78) 34% (67) 2% (58) 494Trump Job Somewhat Approve 5% (68) 23% (03) 2% (94) 27% (9) 3% (59) 443Trump Job Somewhat Disapprove 6% (53) 2% (70) 27% (90) 22% (74) 5% (50) 336Trump Job Strongly Disapprove 7% (4) 20% (59) 2% (69) 3% (249) 2% (93) 8#1 Issue: Economy 4% (86) 24% (5) 22% (38) 28% (76) 3% (80) 632#1 Issue: Security 3% (4) 25% (75) 7% (53) 33% (02) % (34) 304#1 Issue: Health Care 7% (62) 22% (77) 20% (7) 29% (0) 2% (43) 354#1 Issue: Medicare / Social Security 22% (80) 2% (76) 22% (80) 23% (83) 3% (47) 366#1 Issue: Women’s Issues 4% (2) 7% (26) 9% (29) 35% (5) 5% (22) 49#1 Issue: Education 5% (24) 4% (22) 9% (3) 30% (48) 22% (36) 62#1 Issue: Energy 25% (27) 0% (0) 22% (23) 30% (33) 3% (4) 08#1 Issue: Other 8% (0) 4% (8) 2% (26) 38% (49) 9% (24) 272016 Vote: Hillary Clinton 8% (33) 20% (49) 22% (62) 27% (98) 2% (85) 7262016 Vote: Donald Trump 8% (32) 2% (56) 20% (45) 30% (222) 2% (85) 7402016 Vote: Someone else 2% (2) 9% (34) 9% (34) 40% (72) 0% (8) 792016 Vote: Didnt Vote 2% (64) 2% (3) 20% () 27% (50) 20% (2) 550Voted in 2014: Yes 9% (266) 22% (3) 20% (282) 29% (406) 0% (36) 40Voted in 2014: No % (84) 8% (44) 2% (69) 30% (237) 2% (66) 8002012 Vote: Barack Obama 2% (83) 2% (88) 22% (90) 27% (240) 8% (73) 8752012 Vote: Mitt Romney 7% (95) 23% (25) 8% (99) 32% (76) 0% (53) 5472012 Vote: Other 8% (7) 29% (27) 24% (23) 26% (24) 3% (3) 942012 Vote: Didn’t Vote 9% (64) 7% (5) 20% (39) 29% (20) 24% (63) 6824-Region: Northeast 9% (76) 2% (82) 9% (73) 27% (07) 4% (55) 3944-Region: Midwest 6% (74) 22% (03) 2% (95) 28% (32) 3% (58) 4624-Region: South 5% (26) 2% (73) 20% (69) 29% (236) 5% (2) 8254-Region: West 4% (74) 9% (97) 22% (4) 32% (68) 3% (68) 520Favorable of Trump 6% (52) 22% (203) 9% (72) 3% (283) 2% (4) 924Unfavorable of Trump 6% (82) 2% (238) 22% (25) 29% (334) 2% (39) 44
Continued on next page
National Tracking Poll #181011, October, 2018
441
Table HR10_23
Table HR10_23: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Taxi
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 6% (350) 2% (456) 20% (45) 29% (642) 4% (302) 220Very Favorable of Trump 8% (93) 20% (05) 6% (83) 33% (68) 3% (66) 55Somewhat Favorable of Trump 4% (59) 24% (98) 22% (90) 28% (5) 2% (48) 409Somewhat Unfavorable of Trump 5% (35) 26% (60) 22% (5) 25% (58) % (24) 228Very Unfavorable of Trump 6% (47) 20% (79) 22% (200) 30% (276) 2% (4) 96Frequent TVWatcher 7% (275) 2% (353) 2% (348) 28% (465) 2% (205) 646Frequent Movie Watchers 20% (20) 2% (208) 2% (204) 26% (259) 2% (7) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
442
Morning ConsultTable HR10_24
Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?ER
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Gender: Male 6% (67) 20% (208) 23% (248) 29% (3) 2% (27) 062Gender: Female 26% (297) 24% (275) 6% (78) 25% (28) 0% (08) 39Age: 18-29 5% (76) 9% (93) 20% (96) 25% (23) 2% (02) 490Age: 30-44 23% (22) 2% (0) 20% (07) 27% (4) 9% (45) 524Age: 45-54 20% (80) 23% (92) 24% (99) 25% (03) 8% (3) 406Age: 55-64 22% (77) 2% (74) 9% (64) 30% (05) 7% (25) 346Age: 65+ 25% (09) 26% (3) 4% (62) 28% (20) 7% (32) 436Generation Z: 18-21 8% (6) 23% (47) 8% (36) 26% (53) 25% (50) 20Millennial: Age 22-37 9% (09) 8% (03) 22% (22) 28% (58) 3% (75) 568Generation X: Age 38-53 24% (44) 23% (37) 22% (33) 24% (44) 8% (49) 608Boomers: Age 54-72 23% (67) 25% (79) 6% (8) 29% (209) 6% (45) 79PID: Dem (no lean) 26% (99) 22% (69) 20% (5) 22% (73) 0% (77) 769PID: Ind (no lean) 8% (05) 24% (40) 5% (90) 33% (93) 0% (58) 586PID: Rep (no lean) 9% (60) 2% (74) 22% (85) 27% (226) 2% (0) 846PID/Gender: DemMen 9% (69) 9% (67) 25% (90) 23% (82) 5% (54) 362PID/Gender: DemWomen 32% (30) 25% (02) 5% (6) 22% (9) 6% (23) 407PID/Gender: Ind Men 2% (33) 23% (66) 9% (54) 39% (0) 6% (8) 28PID/Gender: Ind Women 24% (72) 24% (74) 2% (36) 27% (83) 3% (40) 305PID/Gender: Rep Men 6% (65) 8% (74) 25% (04) 28% (9) 3% (56) 49PID/Gender: Rep Women 22% (95) 23% (99) 9% (8) 25% (07) 0% (45) 427Ideo: Liberal (1-3) 24% (73) 22% (59) 9% (43) 26% (89) 0% (7) 735Ideo: Moderate (4) 2% (99) 2% (99) 24% (5) 2% (00) 2% (57) 470Ideo: Conservative (5-7) 7% (27) 24% (79) 8% (35) 32% (233) 9% (65) 740Educ: College 23% (345) 23% (346) 8% (269) 24% (364) 3% (89) 53Educ: Bachelors degree 7% (76) 20% (9) 2% (94) 34% (5) 7% (32) 444Educ: Post-grad 8% (44) 9% (46) 26% (63) 3% (77) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
443
Table HR10_24
Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?ER
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Income: Under 50k 24% (308) 2% (266) 9% (240) 24% (32) 2% (54) 280Income: 50k-100k 7% (08) 24% (49) 20% (23) 29% (77) 0% (62) 69Income: 100k+ 6% (49) 22% (67) 2% (64) 34% (03) 6% (9) 302Ethnicity: White 20% (352) 22% (374) 9% (335) 28% (487) 0% (74) 723Ethnicity: Hispanic 20% (7) 2% (72) 2% (74) 26% (89) 3% (44) 350Ethnicity: Afr. Am. 26% (7) 22% (60) 23% (63) 6% (44) 3% (37) 274Ethnicity: Other 20% (42) 24% (49) 4% (29) 30% (60) 2% (25) 204Relig: Protestant 23% (26) 9% (03) 9% (03) 30% (62) 8% (45) 539Relig: Roman Catholic 25% (96) 23% (88) 6% (62) 24% (90) % (4) 378Relig: Something Else 25% (54) 2% (46) 2% (47) 26% (57) 8% (7) 22Relig: Jewish 20% (2) 32% (9) 7% (0) 30% (8) — (0) 58Relig: Evangelical 23% (44) 23% (44) 8% (5) 24% (48) 2% (75) 626Relig: Non-Evang. Catholics 24% (32) 22% (22) 8% (0) 28% (57) 8% (47) 559Relig: All Christian 23% (276) 22% (266) 8% (26) 26% (305) 0% (22) 85Relig: All Non-Christian 25% (54) 2% (46) 2% (47) 26% (57) 8% (7) 22Community: Urban 9% (04) 22% (9) 23% (26) 23% (25) 3% (73) 546Community: Suburban 2% (23) 22% (222) 9% (90) 29% (293) 8% (78) 997Community: Rural 22% (48) 22% (42) 7% () 26% (73) 3% (84) 658Employ: Private Sector 9% (32) 24% (68) 2% (47) 27% (93) 0% (70) 70Employ: Government 2% (38) 9% (34) 20% (35) 29% (5) % (9) 77Employ: Self-Employed 9% (38) 6% (32) 27% (55) 26% (53) 3% (25) 203Employ: Homemaker 9% (24) 24% (3) 23% (29) 28% (35) 6% (8) 26Employ: Student 5% (6) 7% (8) 20% (22) 26% (28) 22% (24) 06Employ: Retired 23% (05) 26% (8) 6% (74) 29% (35) 6% (27) 460Employ: Unemployed 22% (40) 2% (22) 6% (29) 30% (55) 9% (33) 79Employ: Other 30% (72) 25% (60) 5% (36) 8% (43) 2% (29) 239Military HH: Yes 24% (90) 23% (85) 20% (73) 26% (99) 8% (29) 376Military HH: No 2% (375) 22% (398) 9% (353) 27% (493) % (206) 825RD/WT: Right Direction 20% (83) 22% (202) 20% (82) 28% (254) % (0) 922RD/WT: Wrong Track 22% (28) 22% (28) 9% (245) 26% (337) % (34) 279
Continued on next page
444
Morning ConsultTable HR10_24
Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?ER
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Trump Job Approve 9% (8) 23% (2) 20% (88) 29% (267) 0% (90) 937Trump Job Disapprove 23% (262) 22% (254) 9% (223) 26% (294) 0% (4) 47Trump Job Strongly Approve 2% (03) 20% (98) 9% (9) 32% (58) 9% (43) 494Trump Job Somewhat Approve 7% (77) 26% (3) 22% (97) 25% (09) % (47) 443Trump Job Somewhat Disapprove 22% (75) 24% (82) 24% (80) 9% (64) 0% (35) 336Trump Job Strongly Disapprove 23% (87) 2% (72) 8% (42) 28% (230) 0% (79) 8#1 Issue: Economy 7% (07) 23% (46) 22% (37) 28% (76) 0% (66) 632#1 Issue: Security 6% (49) 22% (66) 2% (65) 32% (98) 9% (27) 304#1 Issue: Health Care 25% (89) 22% (78) 9% (67) 24% (86) 0% (34) 354#1 Issue: Medicare / Social Security 29% (05) 24% (89) 5% (54) 22% (80) 0% (37) 366#1 Issue: Women’s Issues 24% (36) 25% (37) % (6) 30% (45) 0% (5) 49#1 Issue: Education 23% (37) 7% (28) 20% (32) 24% (39) 6% (26) 62#1 Issue: Energy 9% (2) 4% (5) 27% (29) 29% (3) 0% () 08#1 Issue: Other 6% (20) 9% (24) 2% (27) 30% (38) 4% (8) 272016 Vote: Hillary Clinton 24% (77) 22% (57) 2% (52) 24% (75) 9% (65) 7262016 Vote: Donald Trump 22% (65) 2% (54) 20% (48) 28% (208) 9% (65) 7402016 Vote: Someone else % (20) 9% (34) 23% (4) 37% (66) 0% (9) 792016 Vote: Didnt Vote 9% (03) 24% (33) 6% (86) 26% (42) 6% (87) 550Voted in 2014: Yes 23% (37) 2% (298) 2% (297) 26% (37) 8% (7) 40Voted in 2014: No 8% (47) 23% (85) 6% (29) 28% (22) 5% (8) 8002012 Vote: Barack Obama 25% (26) 23% (203) 2% (82) 24% (20) 7% (64) 8752012 Vote: Mitt Romney 9% (05) 20% (0) 20% (2) 32% (76) 8% (44) 5472012 Vote: Other 20% (9) 22% (2) 9% (8) 28% (27) 0% (0) 942012 Vote: Didn’t Vote 8% (24) 22% (48) 7% (5) 26% (78) 7% (8) 6824-Region: Northeast 22% (85) 23% (90) 8% (73) 25% (00) 2% (46) 3944-Region: Midwest 24% (3) 20% (92) 20% (9) 27% (24) 9% (42) 4624-Region: South 2% (76) 23% (92) 7% (40) 27% (226) % (90) 8254-Region: West 7% (90) 2% (08) 24% (23) 27% (42) % (57) 520Favorable of Trump 20% (87) 22% (207) 2% (93) 28% (258) 9% (79) 924Unfavorable of Trump 2% (245) 22% (254) 9% (26) 28% (35) 0% (4) 44
Continued on next page
National Tracking Poll #181011, October, 2018
445
Table HR10_24
Table HR10_24: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?ER
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (464) 22% (482) 9% (427) 27% (592) % (236) 220Very Favorable of Trump 22% (3) 9% (99) 8% (94) 3% (6) 9% (47) 55Somewhat Favorable of Trump 8% (74) 26% (07) 24% (99) 24% (97) 8% (32) 409Somewhat Unfavorable of Trump 7% (40) 28% (63) 9% (44) 26% (60) 9% (22) 228Very Unfavorable of Trump 22% (205) 2% (9) 9% (72) 28% (255) 0% (93) 96Frequent TVWatcher 23% (380) 22% (365) 9% (38) 26% (43) 9% (52) 646Frequent Movie Watchers 24% (240) 24% (233) 2% (205) 23% (230) 8% (82) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
446
Morning ConsultTable HR10_25
Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Gilligans Island
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Gender: Male 24% (255) 26% (278) 9% (97) 9% (206) 2% (26) 062Gender: Female 22% (253) 23% (26) 20% (233) 27% (306) 8% (86) 39Age: 18-29 9% (9) 7% (84) 9% (95) 24% (9) 2% (02) 490Age: 30-44 24% (28) 25% (30) 20% (06) 23% (23) 7% (37) 524Age: 45-54 33% (34) 30% (22) 7% (68) 3% (52) 7% (30) 406Age: 55-64 23% (79) 28% (95) 20% (68) 26% (89) 4% (4) 346Age: 65+ 7% (76) 25% (08) 2% (93) 30% (30) 7% (30) 436Generation Z: 18-21 6% (32) 6% (32) 4% (28) 28% (57) 26% (53) 20Millennial: Age 22-37 22% (23) 20% (4) 2% (22) 25% (40) 2% (69) 568Generation X: Age 38-53 30% (84) 29% (75) 9% (5) 5% (9) 7% (43) 608Boomers: Age 54-72 22% (55) 26% (89) 2% (50) 26% (89) 5% (36) 79PID: Dem (no lean) 23% (73) 22% (70) 20% (54) 26% (98) 0% (73) 769PID: Ind (no lean) 20% (4) 22% (30) 24% (4) 26% (54) 8% (47) 586PID: Rep (no lean) 26% (220) 28% (239) 6% (35) 9% (60) % (92) 846PID/Gender: DemMen 22% (8) 24% (86) 8% (64) 22% (79) 5% (53) 362PID/Gender: DemWomen 23% (92) 2% (84) 22% (90) 29% (20) 5% (20) 407PID/Gender: Ind Men 20% (57) 22% (6) 27% (76) 25% (70) 6% (6) 28PID/Gender: Ind Women 9% (57) 23% (69) 2% (65) 27% (83) 0% (30) 305PID/Gender: Rep Men 28% (6) 3% (3) 4% (58) 4% (58) 3% (56) 49PID/Gender: Rep Women 24% (04) 25% (08) 8% (77) 24% (03) 8% (36) 427Ideo: Liberal (1-3) 22% (59) 2% (55) 8% (36) 29% (26) 9% (69) 735Ideo: Moderate (4) 22% (0) 26% (24) 25% (8) 7% (8) 0% (45) 470Ideo: Conservative (5-7) 24% (76) 29% (28) 8% (34) 2% (56) 8% (56) 740Educ: College 26% (39) 25% (372) 7% (263) 2% (32) 2% (76) 53Educ: Bachelors degree 7% (76) 25% () 25% (09) 29% (27) 5% (2) 444Educ: Post-grad 7% (4) 23% (56) 24% (59) 30% (73) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
447
Table HR10_25
Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Gilligans Island
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Income: Under 50k 25% (34) 23% (292) 9% (24) 23% (294) % (39) 280Income: 50k-100k 23% (4) 26% (58) 9% (6) 24% (50) 9% (54) 69Income: 100k+ 7% (52) 30% (89) 24% (73) 23% (68) 6% (9) 302Ethnicity: White 23% (389) 25% (433) 20% (337) 24% (42) 9% (5) 723Ethnicity: Hispanic 28% (97) 7% (59) 20% (70) 23% (82) 2% (42) 350Ethnicity: Afr. Am. 23% (63) 2% (57) 23% (62) 2% (56) 3% (36) 274Ethnicity: Other 27% (55) 24% (48) 5% (3) 2% (43) 3% (26) 204Relig: Protestant 2% (4) 28% (52) 20% (09) 23% (26) 7% (37) 539Relig: Roman Catholic 3% (6) 20% (75) 9% (73) 20% (74) % (40) 378Relig: Something Else 29% (63) 9% (42) 20% (43) 26% (56) 7% (6) 22Relig: Jewish 7% (0) 23% (4) 24% (4) 33% (9) 3% (2) 58Relig: Evangelical 28% (78) 28% (77) 7% (06) 6% (99) 0% (65) 626Relig: Non-Evang. Catholics 25% (42) 24% (34) 20% () 23% (3) 7% (4) 559Relig: All Christian 27% (320) 26% (3) 8% (28) 9% (229) 9% (07) 85Relig: All Non-Christian 29% (63) 9% (42) 20% (43) 26% (56) 7% (6) 22Community: Urban 20% (07) 25% (39) 20% () 22% (22) 2% (67) 546Community: Suburban 23% (227) 24% (243) 2% (209) 25% (246) 7% (72) 997Community: Rural 26% (73) 24% (58) 7% (0) 22% (44) % (74) 658Employ: Private Sector 23% (64) 29% (203) 20% (40) 2% (46) 8% (57) 70Employ: Government 24% (43) 24% (43) 23% (4) 8% (32) 0% (8) 77Employ: Self-Employed 25% (50) 23% (47) 8% (37) 22% (45) 2% (24) 203Employ: Homemaker 23% (29) 27% (35) 8% (22) 27% (34) 5% (7) 26Employ: Student 3% (4) % (2) 8% (9) 34% (37) 23% (24) 06Employ: Retired 8% (8) 28% (28) 2% (97) 28% (3) 5% (24) 460Employ: Unemployed 23% (42) 5% (27) 20% (36) 26% (46) 6% (28) 79Employ: Other 35% (84) 9% (44) 6% (37) 8% (43) 3% (30) 239Military HH: Yes 28% (04) 24% (89) 22% (83) 20% (76) 6% (24) 376Military HH: No 22% (403) 25% (450) 9% (347) 24% (436) 0% (88) 825RD/WT: Right Direction 24% (226) 28% (254) 20% (8) 9% (72) 0% (90) 922RD/WT: Wrong Track 22% (282) 22% (285) 20% (249) 27% (340) 0% (22) 279
Continued on next page
448
Morning ConsultTable HR10_25
Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Gilligans Island
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Trump Job Approve 27% (252) 28% (262) 8% (69) 9% (75) 8% (80) 937Trump Job Disapprove 20% (235) 22% (257) 2% (244) 27% (30) 9% (0) 47Trump Job Strongly Approve 28% (40) 28% (39) 6% (78) 20% (97) 8% (40) 494Trump Job Somewhat Approve 25% (3) 28% (23) 20% (90) 7% (77) 9% (39) 443Trump Job Somewhat Disapprove 2% (70) 23% (78) 26% (87) 2% (69) 9% (32) 336Trump Job Strongly Disapprove 20% (64) 22% (79) 9% (57) 30% (24) 8% (69) 8#1 Issue: Economy 24% (50) 27% (73) 2% (30) 20% (25) 9% (54) 632#1 Issue: Security 8% (54) 3% (96) 8% (54) 26% (80) 7% (20) 304#1 Issue: Health Care 26% (9) 24% (83) 6% (58) 24% (86) 0% (35) 354#1 Issue: Medicare / Social Security 22% (8) 22% (82) 22% (82) 24% (87) 9% (34) 366#1 Issue: Women’s Issues 2% (3) 23% (34) 8% (26) 29% (43) 0% (4) 49#1 Issue: Education 29% (47) 8% (29) 9% (30) 9% (3) 5% (25) 62#1 Issue: Energy 26% (28) 9% (2) 22% (23) 23% (25) 0% () 08#1 Issue: Other 20% (25) 7% (2) 20% (26) 28% (36) 5% (8) 272016 Vote: Hillary Clinton 23% (64) 22% (6) 2% (49) 26% (89) 8% (62) 7262016 Vote: Donald Trump 26% (94) 28% (2) 9% (38) 20% (46) 7% (5) 7402016 Vote: Someone else 4% (25) 27% (49) 20% (36) 30% (53) 9% (7) 792016 Vote: Didnt Vote 22% (22) 2% (7) 20% (08) 22% (20) 5% (83) 550Voted in 2014: Yes 24% (340) 25% (347) 2% (288) 24% (330) 7% (96) 40Voted in 2014: No 2% (68) 24% (92) 8% (42) 23% (82) 4% (6) 8002012 Vote: Barack Obama 24% (209) 23% (203) 2% (83) 26% (225) 6% (55) 8752012 Vote: Mitt Romney 25% (38) 30% (65) 7% (96) 2% (5) 6% (34) 5472012 Vote: Other 9% (8) 23% (2) 29% (27) 22% (20) 8% (8) 942012 Vote: Didn’t Vote 2% (4) 22% (49) 8% (25) 22% (50) 7% (6) 6824-Region: Northeast 25% (98) 20% (78) 22% (87) 22% (85) 2% (45) 3944-Region: Midwest 2% (98) 29% (32) 20% (92) 22% (0) 8% (39) 4624-Region: South 24% (96) 25% (20) 7% (4) 24% (98) 0% (80) 8254-Region: West 22% (5) 23% (8) 2% (09) 25% (29) 9% (48) 520Favorable of Trump 26% (24) 29% (265) 20% (80) 8% (66) 8% (72) 924Unfavorable of Trump 2% (239) 22% (255) 20% (224) 29% (328) 9% (99) 44
Continued on next page
National Tracking Poll #181011, October, 2018
449
Table HR10_25
Table HR10_25: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Gilligans Island
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 23% (507) 24% (539) 20% (430) 23% (52) 0% (22) 220Very Favorable of Trump 27% (40) 28% (46) 6% (85) 9% (97) 9% (46) 55Somewhat Favorable of Trump 25% (0) 29% (8) 23% (96) 7% (69) 6% (26) 409Somewhat Unfavorable of Trump 24% (55) 29% (66) 20% (45) 2% (48) 6% (4) 228Very Unfavorable of Trump 20% (84) 2% (88) 20% (79) 3% (280) 9% (85) 96Frequent TVWatcher 25% (405) 24% (400) 9% (38) 23% (382) 9% (4) 646Frequent Movie Watchers 29% (289) 24% (234) 8% (8) 2% (208) 8% (78) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
450
Morning ConsultTable HR10_26
Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Home Improvement
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Gender: Male 30% (39) 25% (265) 7% (85) 7% (80) % (4) 062Gender: Female 27% (3) 26% (297) 8% (206) 2% (242) 7% (82) 39Age: 18-29 24% (6) 20% (00) 9% (93) 2% (0) 6% (80) 490Age: 30-44 36% (89) 27% (43) 5% (78) 5% (80) 6% (34) 524Age: 45-54 28% (3) 29% (7) 2% (85) 6% (66) 6% (25) 406Age: 55-64 28% (97) 30% (03) 3% (46) 23% (80) 6% (20) 346Age: 65+ 27% (6) 23% (99) 20% (88) 22% (96) 9% (37) 436Generation Z: 18-21 6% (3) 2% (43) 8% (36) 22% (45) 23% (46) 20Millennial: Age 22-37 33% (89) 24% (36) 7% (97) 7% (95) 9% (52) 568Generation X: Age 38-53 3% (85) 28% (7) 9% (3) 7% (0) 6% (37) 608Boomers: Age 54-72 27% (98) 27% (92) 8% (26) 2% (54) 7% (49) 79PID: Dem (no lean) 25% (90) 24% (88) 2% (62) 22% (65) 8% (63) 769PID: Ind (no lean) 25% (49) 28% (63) 9% (09) 20% (20) 8% (46) 586PID: Rep (no lean) 34% (29) 25% (2) 4% (9) 6% (37) 0% (88) 846PID/Gender: DemMen 27% (96) 23% (84) 9% (70) 8% (65) 3% (47) 362PID/Gender: DemWomen 23% (94) 26% (05) 23% (92) 25% (0) 4% (6) 407PID/Gender: Ind Men 25% (7) 30% (84) 9% (54) 2% (58) 5% (3) 28PID/Gender: Ind Women 26% (78) 26% (79) 8% (54) 20% (6) % (32) 305PID/Gender: Rep Men 36% (52) 23% (97) 4% (60) 4% (57) 3% (53) 49PID/Gender: Rep Women 33% (39) 27% (4) 4% (60) 9% (80) 8% (34) 427Ideo: Liberal (1-3) 24% (74) 2% (53) 22% (63) 24% (78) 9% (66) 735Ideo: Moderate (4) 27% (26) 29% (36) 22% (06) 4% (68) 7% (34) 470Ideo: Conservative (5-7) 35% (257) 29% (23) % (8) 8% (32) 8% (56) 740Educ: College 3% (474) 26% (390) 5% (229) 7% (257) % (63) 53Educ: Bachelors degree 24% (05) 26% (7) 23% (00) 24% (04) 4% (8) 444Educ: Post-grad 2% (5) 23% (56) 25% (6) 25% (6) 6% (5) 244
Continued on next page
National Tracking Poll #181011, October, 2018
451
Table HR10_26
Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Home Improvement
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Income: Under 50k 29% (37) 26% (329) 7% (25) 8% (233) 0% (32) 280Income: 50k-100k 3% (94) 24% (5) 6% (0) 20% (24) 8% (50) 69Income: 100k+ 22% (65) 28% (83) 25% (75) 2% (65) 5% (4) 302Ethnicity: White 29% (498) 28% (475) 7% (29) 9% (322) 8% (35) 723Ethnicity: Hispanic 28% (99) 20% (69) 2% (73) 8% (63) 3% (45) 350Ethnicity: Afr. Am. 23% (63) 2% (57) 23% (64) 9% (52) 4% (37) 274Ethnicity: Other 34% (69) 5% (30) 7% (34) 23% (48) % (23) 204Relig: Protestant 30% (63) 25% (36) 9% (02) 9% (03) 6% (35) 539Relig: Roman Catholic 32% (9) 24% (9) 9% (72) 6% (6) 9% (34) 378Relig: Something Else 34% (74) 24% (53) 22% (49) 5% (32) 5% (2) 22Relig: Jewish 25% (4) 27% (6) 2% (7) 33% (9) 4% (2) 58Relig: Evangelical 3% (96) 3% (93) 4% (88) 4% (90) 0% (60) 626Relig: Non-Evang. Catholics 30% (67) 23% (28) 22% (2) 9% (07) 7% (36) 559Relig: All Christian 3% (363) 27% (320) 8% (209) 7% (96) 8% (96) 85Relig: All Non-Christian 34% (74) 24% (53) 22% (49) 5% (32) 5% (2) 22Community: Urban 23% (25) 23% (28) 2% (5) 9% (03) 4% (76) 546Community: Suburban 30% (299) 25% (25) 7% (74) 22% (25) 6% (57) 997Community: Rural 3% (206) 28% (84) 5% (0) 6% (05) 0% (63) 658Employ: Private Sector 28% (200) 3% (27) 7% (9) 8% (25) 7% (48) 70Employ: Government 26% (46) 2% (37) 22% (38) 22% (39) 9% (7) 77Employ: Self-Employed 30% (62) 24% (48) 7% (34) 8% (37) % (22) 203Employ: Homemaker 32% (40) 28% (35) 6% (20) 20% (25) 5% (6) 26Employ: Student 7% (8) 20% (2) 22% (24) 22% (23) 9% (20) 06Employ: Retired 28% (3) 23% (07) 9% (86) 24% (09) 6% (27) 460Employ: Unemployed 25% (46) 23% (4) 22% (39) 6% (29) 4% (25) 79Employ: Other 37% (87) 23% (55) 2% (29) 5% (36) 3% (3) 239Military HH: Yes 32% (2) 26% (99) 7% (64) 8% (68) 6% (24) 376Military HH: No 28% (50) 25% (463) 8% (326) 9% (354) 9% (72) 825RD/WT: Right Direction 33% (307) 27% (25) 3% (24) 6% (5) 0% (90) 922RD/WT: Wrong Track 25% (324) 24% (3) 2% (267) 2% (272) 8% (06) 279
Continued on next page
452
Morning ConsultTable HR10_26
Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Home Improvement
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Trump Job Approve 35% (330) 28% (266) 3% (8) 6% (47) 8% (76) 937Trump Job Disapprove 24% (276) 24% (276) 22% (250) 22% (256) 8% (89) 47Trump Job Strongly Approve 37% (85) 25% (24) % (55) 8% (89) 8% (4) 494Trump Job Somewhat Approve 33% (45) 32% (4) 4% (63) 3% (59) 8% (35) 443Trump Job Somewhat Disapprove 27% (90) 26% (89) 24% (8) 2% (39) % (37) 336Trump Job Strongly Disapprove 23% (86) 23% (88) 2% (69) 27% (27) 6% (5) 8#1 Issue: Economy 34% (26) 30% (90) 6% (04) 4% (86) 6% (36) 632#1 Issue: Security 27% (83) 28% (85) 3% (40) 24% (72) 8% (24) 304#1 Issue: Health Care 3% (09) 24% (85) 5% (54) 2% (74) 9% (3) 354#1 Issue: Medicare / Social Security 30% (09) 20% (74) 2% (76) 8% (66) % (4) 366#1 Issue: Women’s Issues 20% (30) 23% (34) 8% (27) 32% (48) 8% () 49#1 Issue: Education 26% (42) 2% (35) 24% (40) 4% (23) 4% (23) 62#1 Issue: Energy 7% (8) 9% (2) 27% (29) 23% (24) 4% (5) 08#1 Issue: Other 8% (23) 30% (38) 7% (2) 23% (29) 2% (5) 272016 Vote: Hillary Clinton 24% (76) 24% (7) 22% (6) 23% (64) 7% (54) 7262016 Vote: Donald Trump 37% (276) 26% (90) 4% (00) 6% (22) 7% (52) 7402016 Vote: Someone else 2% (37) 29% (53) 20% (36) 23% (4) 7% (2) 792016 Vote: Didnt Vote 26% (4) 27% (47) 7% (93) 7% (92) 4% (78) 550Voted in 2014: Yes 30% (48) 26% (365) 8% (256) 9% (266) 7% (96) 40Voted in 2014: No 27% (23) 25% (97) 7% (34) 20% (56) 2% (00) 8002012 Vote: Barack Obama 25% (24) 26% (227) 22% (93) 22% (90) 6% (5) 8752012 Vote: Mitt Romney 36% (98) 28% (55) 4% (74) 6% (86) 6% (34) 5472012 Vote: Other 30% (28) 20% (9) 22% (2) 20% (9) 8% (7) 942012 Vote: Didn’t Vote 28% (89) 24% (6) 5% (02) 8% (25) 5% (04) 6824-Region: Northeast 3% (2) 2% (83) 8% (69) 22% (88) 8% (32) 3944-Region: Midwest 3% (44) 28% (28) 8% (84) 6% (72) 8% (35) 4624-Region: South 29% (238) 28% (23) 5% (2) 20% (62) 9% (72) 8254-Region: West 25% (28) 23% (20) 22% (6) 9% (00) % (56) 520Favorable of Trump 35% (320) 30% (273) 3% (8) 5% (42) 8% (7) 924Unfavorable of Trump 24% (274) 24% (275) 22% (250) 23% (263) 7% (8) 44
Continued on next page
National Tracking Poll #181011, October, 2018
453
Table HR10_26
Table HR10_26: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Home Improvement
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 29% (630) 26% (562) 8% (390) 9% (422) 9% (96) 220Very Favorable of Trump 37% (92) 26% (35) 9% (48) 8% (94) 9% (45) 55Somewhat Favorable of Trump 3% (27) 34% (38) 7% (7) 2% (47) 6% (26) 409Somewhat Unfavorable of Trump 30% (69) 29% (66) 8% (42) 5% (35) 7% (6) 228Very Unfavorable of Trump 22% (206) 23% (209) 23% (209) 25% (228) 7% (65) 96Frequent TVWatcher 3% (503) 26% (433) 8% (290) 9% (306) 7% (4) 646Frequent Movie Watchers 35% (346) 25% (243) 8% (74) 6% (60) 7% (67) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
454
Morning ConsultTable HR10_27
Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Office
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Gender: Male 26% (278) 7% (85) 9% (98) 25% (263) 3% (39) 062Gender: Female 8% (200) 5% (68) 20% (228) 34% (392) 3% (5) 39Age: 18-29 40% (93) 6% (79) 4% (69) 4% (67) 6% (80) 490Age: 30-44 29% (50) 9% (99) 7% (90) 25% (33) 0% (5) 524Age: 45-54 6% (67) 4% (57) 24% (96) 34% (36) 2% (49) 406Age: 55-64 9% (30) 8% (6) 2% (72) 39% (34) 4% (49) 346Age: 65+ 8% (37) 3% (57) 23% (99) 42% (84) 4% (60) 436Generation Z: 18-21 4% (83) 9% (39) 9% (8) 3% (27) 7% (34) 20Millennial: Age 22-37 35% (97) 7% (99) 6% (93) 9% (05) 3% (75) 568Generation X: Age 38-53 20% (22) 5% (92) 22% (36) 3% (9) % (66) 608Boomers: Age 54-72 0% (72) 5% (0) 22% (57) 40% (288) 3% (92) 79PID: Dem (no lean) 22% (69) 7% (32) 22% (67) 26% (97) 4% (05) 769PID: Ind (no lean) 24% (4) 6% (9) 7% (0) 32% (86) % (66) 586PID: Rep (no lean) 20% (67) 5% (3) 9% (58) 32% (272) 4% (8) 846PID/Gender: DemMen 25% (9) 6% (59) 2% (75) 2% (77) 7% (6) 362PID/Gender: DemWomen 9% (78) 8% (73) 23% (92) 29% (20) % (43) 407PID/Gender: Ind Men 28% (79) 9% (52) 20% (55) 28% (78) 6% (6) 28PID/Gender: Ind Women 20% (62) 3% (39) 5% (46) 35% (08) 6% (50) 305PID/Gender: Rep Men 26% (08) 8% (74) 6% (68) 26% (08) 5% (6) 49PID/Gender: Rep Women 4% (60) 3% (56) 2% (90) 38% (64) 3% (57) 427Ideo: Liberal (1-3) 27% (96) 9% (40) 20% (45) 24% (78) 0% (76) 735Ideo: Moderate (4) 2% (00) 9% (88) 22% (03) 25% (20) 3% (59) 470Ideo: Conservative (5-7) 9% (4) 3% (95) 8% (34) 37% (277) 3% (93) 740Educ: College 2% (37) 5% (224) 9% (293) 29% (444) 5% (234) 53Educ: Bachelors degree 26% (4) 8% (79) 9% (83) 29% (3) 8% (37) 444Educ: Post-grad 9% (45) 2% (5) 2% (50) 33% (80) 7% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
455
Table HR10_27
Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Office
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Income: Under 50k 20% (258) 5% (98) 20% (252) 28% (365) 6% (207) 280Income: 50k-100k 24% (47) 5% (90) 8% (3) 34% (208) 0% (6) 69Income: 100k+ 24% (72) 22% (65) 20% (6) 27% (82) 7% (2) 302Ethnicity: White 2% (356) 6% (270) 20% (339) 32% (543) 2% (24) 723Ethnicity: Hispanic 33% (5) 5% (5) 8% (64) 9% (65) 6% (55) 350Ethnicity: Afr. Am. 23% (63) 9% (53) 8% (50) 2% (59) 8% (50) 274Ethnicity: Other 28% (58) 5% (30) 8% (38) 26% (53) 2% (25) 204Relig: Protestant 7% (89) 7% (93) 9% (04) 35% (9) 2% (62) 539Relig: Roman Catholic 26% (97) 7% (64) 20% (76) 24% (92) 3% (49) 378Relig: Something Else 22% (48) 3% (29) 25% (55) 33% (73) 7% (6) 22Relig: Jewish 22% (3) 5% (9) 3% (8) 4% (24) 9% (5) 58Relig: Evangelical 20% (27) 5% (92) 8% (5) 29% (79) 8% (2) 626Relig: Non-Evang. Catholics 20% () 8% (02) 20% (3) 3% (75) 0% (58) 559Relig: All Christian 20% (238) 6% (94) 9% (228) 30% (355) 4% (70) 85Relig: All Non-Christian 22% (48) 3% (29) 25% (55) 33% (73) 7% (6) 22Community: Urban 22% (23) 6% (88) 22% (8) 24% (34) 5% (83) 546Community: Suburban 24% (243) 6% (6) 8% (79) 3% (309) % (05) 997Community: Rural 7% () 6% (05) 20% (29) 32% (22) 5% (0) 658Employ: Private Sector 29% (203) 8% (29) 9% (35) 24% (68) % (75) 70Employ: Government 26% (46) 5% (26) 22% (39) 24% (42) 3% (24) 77Employ: Self-Employed 20% (4) 7% (34) 9% (38) 3% (64) 3% (26) 203Employ: Homemaker 28% (35) 0% (3) 20% (26) 3% (39) % (4) 26Employ: Student 36% (39) 23% (24) 9% (9) 0% () 22% (23) 06Employ: Retired 7% (34) 3% (58) 23% (06) 45% (208) 2% (54) 460Employ: Unemployed 7% (30) 7% (3) 6% (28) 32% (57) 8% (32) 79Employ: Other 20% (48) 5% (37) 9% (46) 28% (66) 7% (42) 239Military HH: Yes 2% (8) 4% (52) 9% (72) 33% (25) 2% (46) 376Military HH: No 22% (396) 7% (30) 9% (354) 29% (529) 3% (244) 825RD/WT: Right Direction 20% (82) 5% (34) 20% (85) 32% (29) 4% (30) 922RD/WT: Wrong Track 23% (295) 7% (220) 9% (24) 28% (363) 3% (60) 279
Continued on next page
456
Morning ConsultTable HR10_27
Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Office
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Trump Job Approve 9% (74) 4% (36) 20% (89) 34% (36) 3% (24) 937Trump Job Disapprove 24% (280) 8% (209) 9% (26) 27% (34) % (27) 47Trump Job Strongly Approve 6% (80) 3% (66) 9% (94) 38% (90) 3% (65) 494Trump Job Somewhat Approve 2% (94) 6% (70) 2% (95) 28% (26) 3% (59) 443Trump Job Somewhat Disapprove 3% (05) 2% (70) 7% (57) 8% (59) 4% (46) 336Trump Job Strongly Disapprove 22% (75) 7% (40) 20% (60) 3% (255) 0% (8) 8#1 Issue: Economy 24% (53) 5% (95) 20% (27) 28% (79) 2% (78) 632#1 Issue: Security 8% (56) 20% (6) 7% (52) 34% (05) 0% (30) 304#1 Issue: Health Care 9% (65) 5% (54) 22% (78) 32% (2) 3% (45) 354#1 Issue: Medicare / Social Security 2% (45) 2% (45) 23% (85) 35% (27) 7% (62) 366#1 Issue: Women’s Issues 32% (48) 8% (27) 5% (22) 25% (37) 0% (5) 49#1 Issue: Education 36% (58) 2% (34) 3% (2) 4% (23) 6% (25) 62#1 Issue: Energy 35% (38) 20% (22) 8% (20) 4% (5) 2% (3) 08#1 Issue: Other 0% (3) 3% (6) 7% (2) 44% (56) 6% (2) 272016 Vote: Hillary Clinton 22% (59) 7% (2) 23% (64) 27% (97) 2% (85) 7262016 Vote: Donald Trump 8% (33) 5% (4) 9% (42) 35% (258) 2% (92) 7402016 Vote: Someone else 9% (34) 9% (35) 8% (32) 32% (57) 2% (2) 792016 Vote: Didnt Vote 27% (47) 5% (82) 6% (88) 26% (42) 7% (9) 550Voted in 2014: Yes 20% (277) 7% (239) 2% (293) 3% (439) % (53) 40Voted in 2014: No 25% (200) 4% (5) 7% (33) 27% (26) 7% (36) 8002012 Vote: Barack Obama 2% (8) 8% (57) 22% (89) 30% (258) 0% (9) 8752012 Vote: Mitt Romney 7% (94) 6% (86) 9% (05) 38% (206) 0% (57) 5472012 Vote: Other 7% (6) % (0) 23% (22) 33% (3) 7% (6) 942012 Vote: Didn’t Vote 27% (86) 5% (00) 6% () 23% (58) 9% (27) 6824-Region: Northeast 24% (94) 6% (62) 7% (69) 29% (5) 4% (53) 3944-Region: Midwest 24% (0) 5% (7) 2% (95) 28% (27) 3% (60) 4624-Region: South 20% (62) 7% (36) 8% (47) 32% (260) 4% (9) 8254-Region: West 2% () 6% (85) 22% (5) 29% (52) % (58) 520Favorable of Trump 9% (77) 5% (39) 20% (86) 34% (34) 2% (08) 924Unfavorable of Trump 24% (275) 8% (204) 9% (27) 28% (320) % (29) 44
Continued on next page
National Tracking Poll #181011, October, 2018
457
Table HR10_27
Table HR10_27: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?The Office
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 22% (477) 6% (353) 9% (426) 30% (655) 3% (290) 220Very Favorable of Trump 6% (84) 4% (73) 20% (0) 37% (89) 3% (68) 55Somewhat Favorable of Trump 23% (93) 6% (66) 2% (85) 3% (25) 0% (4) 409Somewhat Unfavorable of Trump 3% (7) 9% (44) 7% (38) 20% (45) 3% (30) 228Very Unfavorable of Trump 22% (203) 8% (6) 9% (79) 30% (275) % (99) 96Frequent TVWatcher 24% (39) 8% (298) 9% (34) 28% (463) % (79) 646Frequent Movie Watchers 28% (276) 7% (7) 8% (74) 26% (258) % (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
458
Morning ConsultTable HR10_28
Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Mad About You
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Gender: Male 9% (94) 4% (53) 26% (273) 35% (372) 6% (70) 062Gender: Female 5% (68) 8% (20) 2% (242) 3% (357) 5% (72) 39Age: 18-29 8% (37) 9% (45) 9% (94) 34% (64) 3% (50) 490Age: 30-44 3% (68) 8% (92) 27% (40) 32% (68) % (56) 524Age: 45-54 7% (68) 20% (82) 26% (07) 26% (06) % (44) 406Age: 55-64 3% (45) 2% (74) 20% (69) 34% (9) % (39) 346Age: 65+ 0% (44) 4% (6) 24% (06) 39% (72) 2% (53) 436Generation Z: 18-21 6% (3) 6% (3) 20% (4) 3% (62) 36% (72) 20Millennial: Age 22-37 0% (56) 3% (75) 2% (2) 36% (207) 9% (0) 568Generation X: Age 38-53 6% (99) 20% (24) 28% (68) 26% (58) 0% (59) 608Boomers: Age 54-72 2% (90) 8% (3) 22% (60) 36% (258) % (80) 79PID: Dem (no lean) 3% (0) 7% (29) 25% (90) 30% (229) 6% (20) 769PID: Ind (no lean) 2% (73) 4% (80) 23% (33) 37% (28) 4% (82) 586PID: Rep (no lean) 0% (88) 7% (44) 23% (92) 33% (282) 7% (40) 846PID/Gender: DemMen 8% (29) 4% (52) 27% (99) 3% () 20% (72) 362PID/Gender: DemWomen 8% (72) 9% (77) 23% (92) 29% (8) 2% (48) 407PID/Gender: Ind Men 8% (24) 3% (36) 27% (77) 4% (5) % (30) 28PID/Gender: Ind Women 6% (49) 4% (44) 8% (56) 34% (03) 7% (53) 305PID/Gender: Rep Men 0% (42) 5% (64) 23% (98) 35% (46) 7% (69) 49PID/Gender: Rep Women % (46) 9% (79) 22% (95) 32% (36) 7% (7) 427Ideo: Liberal (1-3) 4% (00) 7% (26) 22% (62) 33% (240) 5% (08) 735Ideo: Moderate (4) 3% (59) 6% (76) 29% (35) 28% (30) 5% (7) 470Ideo: Conservative (5-7) 0% (73) 6% (7) 22% (60) 39% (287) 4% (03) 740Educ: College 3% (92) 7% (250) 22% (340) 30% (457) 8% (274) 53Educ: Bachelors degree 9% (4) 6% (69) 25% (2) 39% (74) % (48) 444Educ: Post-grad 2% (30) 4% (34) 26% (63) 40% (98) 8% (20) 244
Continued on next page
National Tracking Poll #181011, October, 2018
459
Table HR10_28
Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Mad About You
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Income: Under 50k 3% (64) 4% (84) 22% (286) 32% (40) 8% (236) 280Income: 50k-100k % (70) 8% (2) 25% (52) 33% (206) 3% (79) 69Income: 100k+ 9% (28) 9% (57) 26% (77) 37% (2) 9% (27) 302Ethnicity: White 2% (206) 6% (275) 23% (398) 34% (589) 5% (255) 723Ethnicity: Hispanic 2% (40) 6% (57) 24% (82) 3% (0) 7% (60) 350Ethnicity: Afr. Am. % (3) 5% (4) 28% (78) 26% (72) 9% (53) 274Ethnicity: Other 2% (25) 8% (37) 20% (40) 33% (68) 7% (34) 204Relig: Protestant 2% (66) 7% (90) 23% (26) 36% (95) % (6) 539Relig: Roman Catholic 4% (52) 7% (63) 20% (76) 32% (23) 7% (65) 378Relig: Something Else 0% (23) 8% (39) 28% (62) 32% (70) 2% (27) 22Relig: Jewish 20% () 23% (3) 2% (2) 3% (8) 5% (3) 58Relig: Evangelical 5% (93) 6% (98) 22% (40) 29% (83) 8% () 626Relig: Non-Evang. Catholics 2% (65) 8% (0) 23% (29) 35% (97) 2% (67) 559Relig: All Christian 3% (58) 7% (200) 23% (269) 32% (38) 5% (78) 85Relig: All Non-Christian 0% (23) 8% (39) 28% (62) 32% (70) 2% (27) 22Community: Urban 2% (68) 5% (84) 23% (26) 30% (66) 9% (02) 546Community: Suburban 2% (22) 6% (62) 24% (240) 35% (348) 2% (24) 997Community: Rural % (72) 6% (07) 23% (50) 33% (24) 8% (6) 658Employ: Private Sector 3% (89) 8% (26) 24% (67) 32% (225) 5% (04) 70Employ: Government % (20) 8% (32) 9% (34) 37% (66) 4% (25) 77Employ: Self-Employed 0% (20) 7% (34) 24% (50) 35% (7) 4% (28) 203Employ: Homemaker 8% (22) 6% (20) 20% (25) 32% (40) 4% (8) 26Employ: Student 9% (0) 5% (6) 7% (8) 35% (37) 34% (36) 06Employ: Retired % (52) 4% (65) 25% (5) 40% (85) 9% (44) 460Employ: Unemployed 7% (3) 4% (26) 25% (44) 27% (49) 26% (47) 79Employ: Other 5% (35) 9% (44) 26% (63) 23% (55) 7% (4) 239Military HH: Yes 4% (53) 5% (57) 23% (85) 37% (40) % (4) 376Military HH: No % (209) 6% (296) 24% (430) 32% (589) 6% (30) 825RD/WT: Right Direction 2% (08) 6% (46) 22% (200) 36% (332) 5% (37) 922RD/WT: Wrong Track 2% (54) 6% (207) 25% (35) 3% (397) 6% (205) 279
Continued on next page
460
Morning ConsultTable HR10_28
Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Mad About You
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Trump Job Approve % (06) 6% (5) 23% (24) 35% (332) 4% (34) 937Trump Job Disapprove 3% (46) 6% (88) 24% (280) 32% (367) 4% (66) 47Trump Job Strongly Approve 3% (65) 6% (78) 8% (90) 39% (94) 4% (67) 494Trump Job Somewhat Approve 9% (4) 7% (74) 28% (24) 3% (38) 5% (67) 443Trump Job Somewhat Disapprove 2% (4) 7% (58) 29% (96) 24% (80) 8% (62) 336Trump Job Strongly Disapprove 3% (05) 6% (30) 23% (84) 35% (287) 3% (04) 8#1 Issue: Economy 0% (63) 8% (2) 22% (37) 34% (25) 7% (05) 632#1 Issue: Security 0% (30) 7% (5) 23% (69) 38% (4) 3% (40) 304#1 Issue: Health Care 0% (35) 22% (76) 26% (9) 28% (00) 4% (5) 354#1 Issue: Medicare / Social Security 6% (58) 5% (56) 24% (86) 3% (5) 4% (5) 366#1 Issue: Women’s Issues 6% (24) % (6) 20% (30) 40% (59) 4% (20) 49#1 Issue: Education % (8) 3% (2) 3% (50) 25% (4) 20% (32) 62#1 Issue: Energy 7% (8) 9% (0) 23% (24) 36% (39) 5% (6) 08#1 Issue: Other 2% (5) 0% (3) 22% (27) 35% (45) 2% (26) 272016 Vote: Hillary Clinton 4% (04) 8% (30) 24% (77) 30% (29) 3% (96) 7262016 Vote: Donald Trump 3% (93) 6% (6) 22% (64) 37% (270) 3% (96) 7402016 Vote: Someone else 5% (9) 6% (28) 27% (49) 4% (73) % (20) 792016 Vote: Didnt Vote 0% (56) 4% (77) 23% (24) 30% (63) 23% (29) 550Voted in 2014: Yes 3% (76) 8% (250) 24% (337) 34% (473) 2% (64) 40Voted in 2014: No % (86) 3% (03) 22% (78) 32% (256) 22% (78) 8002012 Vote: Barack Obama 4% (20) 8% (59) 26% (224) 32% (280) % (92) 8752012 Vote: Mitt Romney % (59) 8% (96) 23% (25) 37% (203) 2% (63) 5472012 Vote: Other 5% (5) 22% (2) 2% (20) 38% (36) 4% (3) 942012 Vote: Didn’t Vote % (78) % (78) 2% (45) 3% (208) 25% (72) 6824-Region: Northeast 4% (53) 6% (62) 23% (92) 3% (2) 7% (66) 3944-Region: Midwest 2% (55) 9% (89) 23% (04) 33% (53) 3% (6) 4624-Region: South % (94) 8% (44) 22% (83) 32% (266) 7% (38) 8254-Region: West % (59) % (58) 26% (37) 36% (89) 5% (78) 520Favorable of Trump % (05) 6% (46) 24% (22) 36% (328) 3% (24) 924Unfavorable of Trump 3% (44) 7% (90) 24% (270) 33% (376) 4% (63) 44
Continued on next page
National Tracking Poll #181011, October, 2018
461
Table HR10_28
Table HR10_28: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Mad About You
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (262) 6% (353) 23% (55) 33% (729) 6% (342) 220Very Favorable of Trump % (58) 6% (80) 9% (97) 39% (99) 6% (80) 55Somewhat Favorable of Trump % (46) 6% (67) 30% (24) 32% (29) % (43) 409Somewhat Unfavorable of Trump 3% (29) 20% (45) 23% (52) 30% (68) 5% (34) 228Very Unfavorable of Trump 3% (5) 6% (46) 24% (28) 34% (308) 4% (29) 96Frequent TVWatcher 3% (209) 7% (276) 24% (402) 32% (533) 4% (226) 646Frequent Movie Watchers 4% (4) 8% (76) 25% (246) 30% (296) 3% (3) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
462
Morning ConsultTable HR10_29
Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Cagney & Lacey
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Gender: Male 9% (98) 4% (52) 25% (269) 35% (368) 7% (75) 062Gender: Female 4% (60) 20% (224) 20% (226) 32% (369) 4% (60) 39Age: 18-29 7% (33) 8% (39) 22% (09) 32% (55) 3% (53) 490Age: 30-44 8% (40) % (60) 25% (33) 40% (20) 6% (82) 524Age: 45-54 3% (52) 8% (75) 29% (9) 29% (7) 0% (42) 406Age: 55-64 4% (49) 23% (79) 8% (6) 37% (29) 8% (27) 346Age: 65+ 9% (84) 28% (22) 7% (72) 29% (25) 7% (32) 436Generation Z: 18-21 3% (7) % (22) 9% (38) 32% (65) 34% (69) 20Millennial: Age 22-37 7% (40) 8% (43) 24% (37) 39% (29) 23% (29) 568Generation X: Age 38-53 2% (75) 6% (99) 28% (72) 3% (87) 2% (75) 608Boomers: Age 54-72 7% (20) 26% (87) 7% (25) 33% (234) 7% (52) 79PID: Dem (no lean) 4% (04) 20% (53) 23% (76) 29% (225) 4% () 769PID: Ind (no lean) % (64) 6% (9) 23% (37) 36% (23) 4% (8) 586PID: Rep (no lean) % (90) 5% (3) 22% (83) 35% (298) 7% (44) 846PID/Gender: DemMen 9% (32) 9% (69) 26% (95) 27% (96) 9% (70) 362PID/Gender: DemWomen 8% (73) 2% (84) 20% (8) 32% (29) 0% (40) 407PID/Gender: Ind Men 7% (20) 2% (34) 28% (78) 42% (8) % (30) 28PID/Gender: Ind Women 4% (44) 9% (57) 9% (59) 3% (95) 7% (5) 305PID/Gender: Rep Men % (46) 2% (48) 23% (96) 37% (53) 8% (75) 49PID/Gender: Rep Women 0% (44) 9% (83) 20% (87) 34% (45) 6% (69) 427Ideo: Liberal (1-3) 4% (0) 20% (49) 22% (6) 3% (226) 3% (97) 735Ideo: Moderate (4) 2% (56) 5% (72) 26% (24) 30% (43) 6% (75) 470Ideo: Conservative (5-7) 0% (74) 6% (22) 20% (5) 40% (295) 3% (98) 740Educ: College 2% (85) 8% (269) 22% (327) 30% (456) 8% (274) 53Educ: Bachelors degree 9% (4) 6% (7) 25% (09) 4% (84) 9% (38) 444Educ: Post-grad 3% (32) 4% (35) 24% (58) 39% (96) 9% (23) 244
Continued on next page
National Tracking Poll #181011, October, 2018
463
Table HR10_29
Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Cagney & Lacey
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Income: Under 50k 3% (63) 7% (29) 2% (272) 3% (394) 8% (232) 280Income: 50k-100k 2% (75) 6% (0) 22% (39) 37% (229) 2% (76) 69Income: 100k+ 7% (2) 8% (55) 28% (85) 38% (4) 9% (27) 302Ethnicity: White % (93) 8% (303) 22% (385) 34% (588) 5% (253) 723Ethnicity: Hispanic % (40) % (38) 28% (98) 33% (5) 7% (58) 350Ethnicity: Afr. Am. 3% (37) 5% (4) 24% (67) 29% (79) 8% (50) 274Ethnicity: Other 4% (28) 5% (3) 2% (42) 34% (70) 6% (32) 204Relig: Protestant 4% (75) 2% () 22% (9) 33% (78) 0% (55) 539Relig: Roman Catholic 3% (5) 6% (59) 23% (88) 32% (20) 6% (59) 378Relig: Something Else 2% (26) 6% (36) 24% (52) 35% (78) 3% (29) 22Relig: Jewish 22% (3) 25% (4) 8% (0) 32% (9) 3% (2) 58Relig: Evangelical 6% (0) 8% (5) 8% (3) 30% (90) 7% (06) 626Relig: Non-Evang. Catholics % (6) 20% (0) 26% (45) 33% (83) % (60) 559Relig: All Christian 4% (63) 9% (225) 22% (258) 3% (373) 4% (66) 85Relig: All Non-Christian 2% (26) 6% (36) 24% (52) 35% (78) 3% (29) 22Community: Urban 3% (69) 7% (92) 24% (32) 29% (57) 8% (96) 546Community: Suburban 0% (04) 7% (7) 22% (22) 38% (375) 3% (25) 997Community: Rural 3% (85) 7% (2) 22% (42) 3% (204) 7% (5) 658Employ: Private Sector % (78) 5% (07) 24% (72) 34% (244) 5% (09) 70Employ: Government 9% (6) 2% (2) 33% (58) 34% (60) 3% (23) 77Employ: Self-Employed 3% (26) 6% (32) 20% (4) 35% (7) 6% (33) 203Employ: Homemaker 0% (2) 3% (6) 8% (23) 40% (50) 20% (25) 26Employ: Student 4% (4) 7% (7) 8% (9) 40% (43) 32% (34) 06Employ: Retired 6% (75) 27% (25) 8% (83) 32% (49) 6% (28) 460Employ: Unemployed 7% (2) 0% (9) 24% (43) 33% (59) 26% (46) 79Employ: Other 4% (34) 2% (50) 24% (57) 25% (60) 6% (38) 239Military HH: Yes 6% (59) 8% (69) 22% (83) 34% (28) 0% (37) 376Military HH: No % (200) 7% (306) 23% (42) 33% (608) 6% (299) 825RD/WT: Right Direction 2% (0) 7% (55) 2% (97) 35% (322) 5% (39) 922RD/WT: Wrong Track 2% (48) 7% (22) 23% (298) 32% (44) 5% (97) 279
Continued on next page
464
Morning ConsultTable HR10_29
Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Cagney & Lacey
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Trump Job Approve 3% (9) 7% (55) 2% (97) 36% (335) 4% (32) 937Trump Job Disapprove 2% (34) 9% (23) 23% (269) 33% (374) 4% (58) 47Trump Job Strongly Approve 4% (68) 7% (83) 8% (88) 38% (85) 4% (70) 494Trump Job Somewhat Approve 2% (5) 6% (72) 25% (09) 34% (49) 4% (62) 443Trump Job Somewhat Disapprove % (37) 7% (56) 29% (98) 28% (95) 5% (50) 336Trump Job Strongly Disapprove 2% (97) 9% (57) 2% (7) 34% (278) 3% (08) 8#1 Issue: Economy 8% (50) 5% (96) 25% (56) 35% (220) 7% (0) 632#1 Issue: Security % (32) 6% (48) 20% (60) 40% (22) 4% (4) 304#1 Issue: Health Care % (40) 2% (73) 23% (8) 32% (2) 4% (48) 354#1 Issue: Medicare / Social Security 2% (76) 25% (92) 8% (67) 25% (93) 0% (38) 366#1 Issue: Women’s Issues 2% (8) 4% (20) 7% (25) 40% (60) 7% (26) 49#1 Issue: Education 9% (5) 8% (3) 32% (52) 29% (48) 2% (34) 62#1 Issue: Energy 3% (4) 4% (5) 29% (3) 32% (35) 3% (3) 08#1 Issue: Other 0% (2) 4% (8) 9% (24) 38% (48) 9% (25) 272016 Vote: Hillary Clinton 5% () 9% (36) 24% (74) 29% (24) 3% (9) 7262016 Vote: Donald Trump 2% (90) 8% (3) 2% (54) 37% (27) 3% (94) 7402016 Vote: Someone else 3% (5) 6% (29) 28% (49) 40% (72) 3% (23) 792016 Vote: Didnt Vote 9% (52) 4% (79) 2% (5) 33% (80) 23% (24) 550Voted in 2014: Yes 4% (20) 9% (262) 23% (327) 33% (460) % (50) 40Voted in 2014: No 7% (57) 4% (3) 2% (68) 34% (276) 23% (85) 8002012 Vote: Barack Obama 6% (38) 20% (73) 24% (209) 3% (272) 9% (83) 8752012 Vote: Mitt Romney % (59) 8% (98) 2% (4) 39% (23) % (62) 5472012 Vote: Other % () 9% (8) 23% (22) 32% (3) 4% (3) 942012 Vote: Didn’t Vote 7% (50) 3% (86) 22% (50) 32% (29) 26% (77) 6824-Region: Northeast 2% (49) 7% (68) 2% (85) 34% (34) 5% (58) 3944-Region: Midwest % (53) 7% (80) 24% (09) 3% (46) 6% (75) 4624-Region: South 3% (03) 6% (30) 22% (79) 34% (283) 6% (28) 8254-Region: West 0% (53) 9% (97) 23% (22) 33% (74) 4% (74) 520Favorable of Trump 2% (2) 7% (56) 22% (206) 36% (328) 3% (22) 924Unfavorable of Trump 2% (35) 8% (206) 23% (260) 33% (38) 4% (62) 44
Continued on next page
National Tracking Poll #181011, October, 2018
465
Table HR10_29
Table HR10_29: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Cagney & Lacey
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (258) 7% (375) 22% (495) 33% (736) 5% (336) 220Very Favorable of Trump 5% (75) 7% (86) 7% (87) 37% (90) 5% (77) 55Somewhat Favorable of Trump 9% (37) 7% (70) 29% (9) 34% (39) % (45) 409Somewhat Unfavorable of Trump 2% (28) 7% (38) 26% (58) 3% (7) 4% (33) 228Very Unfavorable of Trump 2% (07) 8% (68) 22% (202) 34% (30) 4% (29) 96Frequent TVWatcher 2% (205) 8% (295) 24% (390) 32% (53) 4% (226) 646Frequent Movie Watchers 4% (4) 7% (67) 24% (237) 3% (308) 4% (37) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
466
Morning ConsultTable HR10_30
Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Martin
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Gender: Male 6% (70) 2% (30) 22% (236) 34% (360) 6% (67) 062Gender: Female 4% (65) % (22) 20% (233) 37% (420) 8% (99) 39Age: 18-29 7% (84) 0% (49) 8% (90) 29% (4) 26% (26) 490Age: 30-44 24% (26) 7% (90) 8% (96) 30% (55) % (56) 524Age: 45-54 7% (70) 3% (52) 25% (02) 33% (32) 2% (50) 406Age: 55-64 8% (27) 9% (3) 24% (83) 43% (49) 6% (57) 346Age: 65+ 7% (29) 7% (3) 22% (98) 46% (202) 8% (77) 436Generation Z: 18-21 3% (25) 0% (20) 7% (34) 3% (63) 29% (59) 20Millennial: Age 22-37 20% (5) 4% (82) 9% (08) 29% (68) 7% (95) 568Generation X: Age 38-53 22% (33) 4% (87) 22% (32) 30% (84) 2% (72) 608Boomers: Age 54-72 8% (60) 8% (57) 23% (65) 45% (322) 6% (4) 79PID: Dem (no lean) 2% (60) 2% (92) 9% (47) 32% (244) 6% (26) 769PID: Ind (no lean) 5% (87) % (63) 2% (23) 40% (232) 4% (8) 586PID: Rep (no lean) 0% (88) % (97) 23% (98) 36% (303) 9% (59) 846PID/Gender: DemMen 2% (77) 3% (49) 9% (69) 29% (06) 7% (6) 362PID/Gender: DemWomen 20% (83) % (43) 9% (78) 34% (38) 6% (65) 407PID/Gender: Ind Men 5% (43) 0% (28) 24% (68) 42% (7) 9% (24) 28PID/Gender: Ind Women 4% (44) % (35) 8% (55) 38% (5) 8% (56) 305PID/Gender: Rep Men 2% (50) 3% (53) 23% (98) 33% (36) 9% (8) 49PID/Gender: Rep Women 9% (38) 0% (44) 23% (00) 39% (67) 8% (78) 427Ideo: Liberal (1-3) 8% (33) % (84) 22% (6) 34% (247) 5% (0) 735Ideo: Moderate (4) 6% (76) 4% (67) 23% (06) 30% (4) 7% (80) 470Ideo: Conservative (5-7) 0% (7) 9% (66) 2% (56) 43% (32) 7% (26) 740Educ: College 7% (255) 2% (85) 2% (322) 32% (478) 8% (272) 53Educ: Bachelors degree 2% (55) 0% (46) 9% (86) 44% (95) 4% (62) 444Educ: Post-grad 0% (25) 8% (20) 25% (6) 43% (06) 3% (32) 244
Continued on next page
National Tracking Poll #181011, October, 2018
467
Table HR10_30
Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Martin
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Income: Under 50k 8% (235) 2% (5) 20% (257) 32% (42) 8% (225) 280Income: 50k-100k 2% (76) % (69) 22% (35) 38% (236) 7% (03) 69Income: 100k+ 8% (24) % (32) 25% (77) 44% (3) 3% (38) 302Ethnicity: White 0% (65) 0% (65) 23% (392) 40% (692) 8% (308) 723Ethnicity: Hispanic 9% (68) 2% (43) 2% (74) 30% (06) 7% (59) 350Ethnicity: Afr. Am. 48% (30) 7% (47) 6% (43) % (29) 9% (25) 274Ethnicity: Other 9% (40) 9% (39) 7% (34) 28% (58) 6% (33) 204Relig: Protestant 0% (54) 0% (54) 20% (08) 44% (236) 6% (87) 539Relig: Roman Catholic 0% (39) 2% (44) 25% (96) 35% (33) 8% (67) 378Relig: Something Else 20% (44) 5% (32) 20% (45) 34% (75) % (25) 22Relig: Jewish 5% (9) 7% (4) 22% (3) 46% (27) 0% (6) 58Relig: Evangelical 20% (25) 4% (86) 20% (22) 30% (87) 7% (06) 626Relig: Non-Evang. Catholics 9% (5) 9% (52) 24% (33) 42% (234) 6% (90) 559Relig: All Christian 5% (76) 2% (38) 2% (255) 35% (420) 7% (96) 85Relig: All Non-Christian 20% (44) 5% (32) 20% (45) 34% (75) % (25) 22Community: Urban 20% () 5% (80) 2% (4) 29% (59) 5% (82) 546Community: Suburban 4% (44) 0% (95) 22% (222) 39% (385) 5% (50) 997Community: Rural 2% (80) 2% (76) 20% (33) 36% (235) 20% (34) 658Employ: Private Sector 7% (23) 4% (96) 2% (47) 33% (238) 5% (06) 70Employ: Government 3% (24) 4% (24) 23% (40) 32% (57) 8% (32) 77Employ: Self-Employed 6% (32) 2% (24) 24% (49) 34% (68) 5% (30) 203Employ: Homemaker 6% (20) 0% (3) 9% (23) 40% (50) 5% (9) 26Employ: Student 2% (22) 0% (0) 3% (4) 32% (34) 24% (26) 06Employ: Retired 5% (25) 9% (40) 27% (23) 45% (208) 4% (64) 460Employ: Unemployed 8% (33) % (9) 8% (32) 3% (55) 23% (40) 79Employ: Other 23% (56) % (25) 7% (40) 29% (70) 20% (48) 239Military HH: Yes 5% (55) 2% (44) 24% (89) 36% (34) 4% (52) 376Military HH: No 5% (280) % (207) 2% (379) 35% (645) 7% (34) 825RD/WT: Right Direction % (02) 2% (5) 23% (20) 37% (340) 7% (56) 922RD/WT: Wrong Track 8% (233) % (37) 20% (258) 34% (440) 6% (20) 279
Continued on next page
468
Morning ConsultTable HR10_30
Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Martin
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Trump Job Approve 0% (96) 2% () 23% (27) 38% (357) 7% (58) 937Trump Job Disapprove 9% (22) % (28) 2% (236) 34% (386) 5% (75) 47Trump Job Strongly Approve 0% (47) 2% (6) 20% (0) 4% (203) 6% (8) 494Trump Job Somewhat Approve % (48) % (49) 26% (6) 35% (53) 7% (77) 443Trump Job Somewhat Disapprove 7% (58) 6% (52) 23% (79) 27% (92) 6% (55) 336Trump Job Strongly Disapprove 20% (63) 9% (76) 9% (57) 36% (295) 5% (20) 8#1 Issue: Economy 7% (08) % (70) 24% (5) 33% (2) 4% (92) 632#1 Issue: Security 9% (27) 0% (3) 9% (58) 43% (3) 9% (57) 304#1 Issue: Health Care 5% (52) 4% (50) 9% (66) 35% (23) 8% (63) 354#1 Issue: Medicare / Social Security 4% (52) 0% (37) 2% (77) 40% (45) 5% (56) 366#1 Issue: Women’s Issues 8% (27) 3% (9) 22% (32) 3% (46) 6% (24) 49#1 Issue: Education 23% (38) 2% (9) 2% (35) 24% (38) 20% (32) 62#1 Issue: Energy 3% (4) 2% (3) 26% (28) 33% (35) 7% (8) 08#1 Issue: Other 5% (8) 0% (3) 7% (2) 39% (50) 9% (24) 272016 Vote: Hillary Clinton 20% (48) % (80) 20% (42) 34% (247) 5% (0) 7262016 Vote: Donald Trump 9% (68) % (78) 25% (82) 40% (294) 6% (8) 7402016 Vote: Someone else 8% (4) 0% (8) 26% (46) 42% (75) 4% (25) 792016 Vote: Didnt Vote 8% (02) 4% (76) 8% (98) 30% (62) 20% (2) 550Voted in 2014: Yes 5% (203) % (50) 23% (39) 38% (526) 4% (20) 40Voted in 2014: No 6% (32) 3% (0) 9% (49) 32% (253) 2% (65) 8002012 Vote: Barack Obama 20% (77) 3% () 22% (90) 33% (290) 2% (06) 8752012 Vote: Mitt Romney 6% (35) 9% (49) 24% (29) 46% (252) 5% (82) 5472012 Vote: Other % (0) 0% (0) 27% (26) 34% (32) 8% (7) 942012 Vote: Didn’t Vote 7% (3) 2% (8) 8% (24) 30% (203) 23% (60) 6824-Region: Northeast 6% (65) 9% (37) 22% (86) 34% (34) 8% (72) 3944-Region: Midwest 3% (6) 2% (57) 2% (98) 37% (70) 6% (76) 4624-Region: South 9% (56) 3% () 8% (49) 35% (285) 5% (23) 8254-Region: West 0% (53) 9% (47) 26% (35) 37% (90) 8% (95) 520Favorable of Trump 0% (93) 3% (9) 23% (23) 38% (35) 6% (47) 924Unfavorable of Trump 8% (20) % (23) 2% (24) 35% (395) 5% (75) 44
Continued on next page
National Tracking Poll #181011, October, 2018
469
Table HR10_30
Table HR10_30: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Martin
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 5% (335) % (252) 2% (469) 35% (779) 7% (366) 220Very Favorable of Trump 0% (53) 2% (63) 22% () 39% (202) 7% (86) 55Somewhat Favorable of Trump 0% (4) 4% (56) 25% (02) 37% (50) 5% (6) 409Somewhat Unfavorable of Trump 5% (34) 6% (35) 22% (50) 32% (73) 6% (36) 228Very Unfavorable of Trump 9% (77) 0% (87) 2% (9) 35% (322) 5% (39) 96Frequent TVWatcher 6% (258) 2% (200) 22% (359) 35% (577) 5% (252) 646Frequent Movie Watchers 2% (207) 4% (36) 2% (207) 30% (30) 4% (38) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
470
Morning ConsultTable HR10_31
Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Living Single
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Gender: Male 2% (3) 8% (85) 24% (25) 39% (42) 7% (84) 062Gender: Female 2% (42) 0% (8) 9% (22) 40% (452) 8% (206) 39Age: 18-29 3% (6) 7% (33) 22% (06) 3% (54) 28% (36) 490Age: 30-44 8% (96) 3% (68) 20% (07) 36% (87) 3% (66) 524Age: 45-54 5% (60) 5% (60) 22% (90) 35% (42) 3% (53) 406Age: 55-64 7% (25) 8% (28) 9% (64) 48% (66) 8% (62) 346Age: 65+ 7% (30) 3% (3) 24% (05) 49% (25) 7% (73) 436Generation Z: 18-21 6% (2) 6% () 23% (46) 32% (65) 33% (66) 20Millennial: Age 22-37 7% (98) 9% (53) 20% (3) 35% (97) 9% (07) 568Generation X: Age 38-53 6% (97) 6% (95) 2% (30) 34% (205) 3% (80) 608Boomers: Age 54-72 9% (6) 6% (4) 2% (5) 49% (349) 6% (6) 79PID: Dem (no lean) 8% (38) 2% (89) 20% (55) 35% (270) 5% (8) 769PID: Ind (no lean) 2% (70) 9% (5) 20% (5) 44% (256) 6% (95) 586PID: Rep (no lean) 8% (65) 7% (63) 24% (202) 40% (338) 2% (78) 846PID/Gender: DemMen 6% (57) 0% (36) 24% (86) 33% (8) 8% (66) 362PID/Gender: DemWomen 20% (8) 3% (52) 7% (69) 37% (52) 3% (52) 407PID/Gender: Ind Men 2% (34) 8% (22) 23% (66) 46% (29) % (3) 28PID/Gender: Ind Women 2% (36) 9% (29) 6% (49) 42% (27) 2% (64) 305PID/Gender: Rep Men 0% (40) 6% (27) 24% (00) 39% (65) 2% (88) 49PID/Gender: Rep Women 6% (25) 9% (37) 24% (03) 4% (73) 2% (90) 427Ideo: Liberal (1-3) 7% (25) 0% (70) 20% (47) 39% (286) 5% (07) 735Ideo: Moderate (4) 3% (63) 3% (59) 24% (5) 30% (43) 9% (90) 470Ideo: Conservative (5-7) 7% (50) 6% (46) 22% (64) 47% (349) 8% (3) 740Educ: College 3% (92) 0% (50) 2% (322) 36% (546) 20% (304) 53Educ: Bachelors degree 2% (55) 8% (36) 20% (87) 47% (207) 3% (58) 444Educ: Post-grad 0% (25) 7% (6) 26% (63) 46% () 2% (29) 244
Continued on next page
National Tracking Poll #181011, October, 2018
471
Table HR10_31
Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Living Single
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Income: Under 50k 5% (88) % (38) 20% (252) 35% (450) 20% (252) 280Income: 50k-100k % (66) 8% (48) 2% (32) 44% (273) 6% (00) 69Income: 100k+ 6% (8) 6% (7) 29% (88) 46% (40) 3% (39) 302Ethnicity: White 7% (26) 7% (29) 22% (377) 44% (765) 9% (326) 723Ethnicity: Hispanic 8% (64) 6% (22) 25% (88) 34% (9) 6% (56) 350Ethnicity: Afr. Am. 42% (4) 9% (5) 7% (47) 3% (34) 0% (29) 274Ethnicity: Other 6% (33) % (23) 24% (48) 32% (65) 8% (36) 204Relig: Protestant 0% (52) 5% (27) 20% (0) 48% (259) 7% (9) 539Relig: Roman Catholic 2% (44) 9% (33) 22% (83) 39% (46) 9% (72) 378Relig: Something Else 3% (29) 4% (3) 23% (5) 37% (8) 3% (29) 22Relig: Jewish 6% (9) 7% (4) 20% (2) 47% (28) 0% (6) 58Relig: Evangelical 8% (2) % (69) 20% (26) 32% (20) 9% (8) 626Relig: Non-Evang. Catholics 9% (49) 6% (36) 2% (9) 47% (264) 6% (9) 559Relig: All Christian 4% (6) 9% (05) 2% (245) 39% (465) 8% (209) 85Relig: All Non-Christian 3% (29) 4% (3) 23% (5) 37% (8) 3% (29) 22Community: Urban 7% (94) 2% (67) 22% (8) 3% (72) 8% (96) 546Community: Suburban 2% (7) 7% (74) 22% (224) 43% (432) 5% (5) 997Community: Rural 9% (62) 9% (62) 20% (30) 40% (26) 22% (43) 658Employ: Private Sector 3% (95) % (79) 22% (59) 36% (259) 7% (9) 70Employ: Government 3% (23) 9% (7) 26% (45) 35% (63) 7% (29) 77Employ: Self-Employed 2% (25) % (23) 23% (46) 40% (82) 3% (27) 203Employ: Homemaker 6% (20) 8% (0) 20% (25) 4% (52) 5% (9) 26Employ: Student 8% (9) 3% (3) 22% (23) 37% (39) 30% (32) 06Employ: Retired 7% (3) 5% (24) 24% (09) 50% (232) 4% (64) 460Employ: Unemployed 5% (28) 0% (8) 7% (30) 34% (60) 25% (44) 79Employ: Other 8% (43) 2% (29) 4% (34) 33% (78) 23% (55) 239Military HH: Yes 4% (54) 8% (3) 25% (94) 38% (44) 4% (53) 376Military HH: No 2% (29) 9% (7) 2% (378) 39% (720) 9% (338) 825RD/WT: Right Direction 9% (86) 7% (69) 22% (206) 43% (397) 8% (65) 922RD/WT: Wrong Track 5% (86) 0% (34) 2% (266) 37% (467) 8% (225) 279
Continued on next page
472
Morning ConsultTable HR10_31
Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Living Single
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Trump Job Approve 8% (76) 8% (75) 22% (209) 44% (40) 8% (66) 937Trump Job Disapprove 6% (84) % (24) 2% (243) 36% (45) 6% (8) 47Trump Job Strongly Approve 0% (50) 7% (34) 2% (0) 46% (228) 6% (80) 494Trump Job Somewhat Approve 6% (26) 9% (4) 24% (08) 4% (82) 9% (86) 443Trump Job Somewhat Disapprove 2% (40) 3% (45) 28% (94) 28% (95) 8% (62) 336Trump Job Strongly Disapprove 8% (44) 0% (78) 8% (49) 39% (320) 5% (9) 8#1 Issue: Economy 2% (76) % (70) 20% (28) 39% (245) 8% (3) 632#1 Issue: Security 6% (20) 7% (2) 23% (70) 48% (46) 6% (48) 304#1 Issue: Health Care 4% (48) % (38) 20% (69) 37% (32) 9% (66) 354#1 Issue: Medicare / Social Security 4% (52) 6% (24) 2% (77) 40% (47) 8% (66) 366#1 Issue: Women’s Issues 7% (25) 0% (5) 2% (32) 36% (54) 5% (22) 49#1 Issue: Education 3% (2) % (8) 26% (42) 30% (49) 9% (3) 62#1 Issue: Energy 4% (5) 6% (6) 22% (24) 4% (44) 7% (8) 08#1 Issue: Other 2% (5) 8% (0) 24% (30) 37% (47) 20% (26) 272016 Vote: Hillary Clinton 20% (42) % (77) 20% (47) 35% (254) 5% (06) 7262016 Vote: Donald Trump 8% (56) 6% (43) 25% (84) 45% (332) 7% (24) 7402016 Vote: Someone else 4% (8) % (20) 9% (35) 49% (89) 5% (28) 792016 Vote: Didnt Vote 2% (66) % (62) 8% (02) 34% (89) 24% (3) 550Voted in 2014: Yes 3% (79) 8% (7) 22% (33) 42% (589) 4% (202) 40Voted in 2014: No 2% (93) % (85) 20% (59) 34% (275) 24% (88) 8002012 Vote: Barack Obama 8% (53) % (00) 22% (96) 36% (37) 2% (09) 8752012 Vote: Mitt Romney 6% (32) 5% (27) 22% (23) 5% (277) 6% (89) 5472012 Vote: Other 2% (2) % (0) 26% (25) 39% (36) 22% (2) 942012 Vote: Didn’t Vote 2% (84) 0% (66) 9% (28) 34% (232) 25% (72) 6824-Region: Northeast % (44) 8% (32) 22% (85) 40% (56) 9% (76) 3944-Region: Midwest 2% (54) 0% (45) 22% (02) 40% (85) 7% (77) 4624-Region: South 4% (9) % (92) 8% (52) 38% (37) 7% (44) 8254-Region: West % (55) 6% (33) 26% (33) 40% (206) 8% (93) 520Favorable of Trump 8% (73) 8% (70) 24% (28) 44% (407) 7% (55) 924Unfavorable of Trump 6% (78) % (27) 20% (232) 37% (426) 6% (8) 44
Continued on next page
National Tracking Poll #181011, October, 2018
473
Table HR10_31
Table HR10_31: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?Living Single
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 2% (272) 9% (202) 2% (472) 39% (864) 8% (390) 220Very Favorable of Trump 9% (45) 7% (35) 20% (05) 46% (239) 8% (90) 55Somewhat Favorable of Trump 7% (28) 9% (35) 28% (4) 4% (68) 6% (65) 409Somewhat Unfavorable of Trump 0% (22) 4% (3) 26% (59) 34% (78) 7% (38) 228Very Unfavorable of Trump 7% (56) 0% (96) 9% (73) 38% (348) 6% (44) 96Frequent TVWatcher 3% (25) 0% (6) 22% (364) 39% (635) 6% (27) 646Frequent Movie Watchers 7% (68) % (05) 22% (27) 35% (347) 5% (52) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
474
Morning ConsultTable HR10_32
Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?I Dream of Jeanie
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Gender: Male 9% (205) 23% (242) 8% (94) 25% (270) 4% (50) 062Gender: Female 20% (23) 28% (35) 7% (98) 25% (287) 9% (08) 39Age: 18-29 5% (72) 3% (66) 8% (89) 27% (3) 27% (3) 490Age: 30-44 2% (08) 24% (27) 20% (02) 27% (40) 9% (46) 524Age: 45-54 27% (08) 30% (22) 8% (74) 8% (72) 7% (30) 406Age: 55-64 22% (76) 29% (0) 7% (59) 28% (96) 4% (3) 346Age: 65+ 7% (73) 32% (4) 5% (67) 27% (8) 8% (37) 436Generation Z: 18-21 0% (20) 4% (28) 3% (25) 32% (63) 32% (64) 20Millennial: Age 22-37 8% (04) 8% (0) 2% (8) 26% (50) 7% (96) 568Generation X: Age 38-53 25% (55) 28% (73) 9% (4) 20% (24) 7% (42) 608Boomers: Age 54-72 20% (4) 3% (224) 7% (9) 27% (90) 6% (44) 79PID: Dem (no lean) 2% (63) 25% (96) 7% (32) 25% (95) % (84) 769PID: Ind (no lean) 9% (09) 22% (30) 9% (3) 29% (70) % (64) 586PID: Rep (no lean) 20% (65) 27% (23) 7% (47) 23% (92) 3% () 846PID/Gender: DemMen 9% (69) 23% (83) 8% (66) 23% (83) 7% (62) 362PID/Gender: DemWomen 23% (94) 28% (3) 6% (66) 28% (2) 5% (22) 407PID/Gender: Ind Men 9% (53) 2% (58) 20% (56) 33% (92) 8% (22) 28PID/Gender: Ind Women 8% (56) 24% (73) 9% (57) 26% (78) 4% (42) 305PID/Gender: Rep Men 20% (84) 24% (02) 7% (72) 23% (95) 6% (67) 49PID/Gender: Rep Women 9% (8) 30% (29) 8% (75) 23% (97) 0% (44) 427Ideo: Liberal (1-3) 9% (38) 25% (82) 5% (0) 29% (26) 2% (88) 735Ideo: Moderate (4) 22% (0) 26% (22) 22% (03) 9% (90) % (54) 470Ideo: Conservative (5-7) 20% (50) 27% (96) 8% (33) 26% (9) 9% (69) 740Educ: College 22% (335) 25% (385) 5% (234) 23% (344) 4% (26) 53Educ: Bachelors degree 7% (75) 22% (98) 25% (09) 3% (38) 5% (24) 444Educ: Post-grad % (27) 3% (75) 20% (49) 3% (76) 7% (8) 244
Continued on next page
National Tracking Poll #181011, October, 2018
475
Table HR10_32
Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?I Dream of Jeanie
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Income: Under 50k 22% (282) 25% (39) 6% (99) 23% (297) 4% (83) 280Income: 50k-100k 9% (6) 24% (5) 20% (25) 28% (7) 9% (56) 69Income: 100k+ 3% (38) 29% (87) 23% (68) 30% (89) 6% (9) 302Ethnicity: White 8% (38) 26% (444) 8% (37) 27% (457) % (87) 723Ethnicity: Hispanic 26% (90) 5% (53) 7% (58) 26% (9) 7% (58) 350Ethnicity: Afr. Am. 26% (7) 29% (78) 4% (37) 9% (5) 4% (37) 274Ethnicity: Other 24% (48) 7% (35) 9% (38) 24% (50) 6% (33) 204Relig: Protestant 20% (08) 29% (55) 9% (02) 24% (30) 8% (44) 539Relig: Roman Catholic 22% (82) 25% (93) 7% (64) 24% (9) 3% (48) 378Relig: Something Else 24% (53) 27% (59) 5% (33) 27% (6) 7% (6) 22Relig: Jewish 20% (2) 30% (7) 5% (9) 34% (20) 2% () 58Relig: Evangelical 27% (67) 28% (78) 6% (99) 7% (07) 2% (75) 626Relig: Non-Evang. Catholics 8% (03) 26% (45) 8% (02) 28% (58) 9% (5) 559Relig: All Christian 23% (270) 27% (323) 7% (20) 22% (266) % (26) 85Relig: All Non-Christian 24% (53) 27% (59) 5% (33) 27% (6) 7% (6) 22Community: Urban 2% (4) 23% (24) 9% (06) 23% (23) 4% (78) 546Community: Suburban 9% (94) 27% (272) 8% (76) 27% (267) 9% (88) 997Community: Rural 20% (29) 24% (6) 7% (0) 26% (68) 4% (9) 658Employ: Private Sector 20% (42) 25% (79) 9% (35) 26% (82) 0% (72) 70Employ: Government 9% (33) 26% (46) 6% (28) 26% (45) 4% (25) 77Employ: Self-Employed 2% (42) 2% (42) 8% (37) 27% (54) 4% (28) 203Employ: Homemaker 8% (22) 26% (32) 2% (26) 26% (33) 0% (3) 26Employ: Student 9% (0) % (2) 8% (20) 3% (33) 30% (32) 06Employ: Retired 7% (76) 33% (5) 8% (8) 27% (24) 6% (28) 460Employ: Unemployed 22% (39) 20% (36) 6% (28) 25% (45) 8% (32) 79Employ: Other 30% (72) 25% (60) 6% (38) 7% (4) 2% (28) 239Military HH: Yes 25% (95) 30% () 4% (5) 23% (85) 9% (33) 376Military HH: No 9% (34) 24% (446) 9% (34) 26% (473) 2% (224) 825RD/WT: Right Direction 2% (90) 26% (240) 7% (57) 24% (22) 2% (4) 922RD/WT: Wrong Track 9% (246) 25% (37) 8% (235) 26% (336) % (44) 279
Continued on next page
476
Morning ConsultTable HR10_32
Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?I Dream of Jeanie
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Trump Job Approve 22% (208) 27% (255) 7% (55) 24% (223) 0% (96) 937Trump Job Disapprove 9% (24) 25% (284) 9% (223) 26% (303) % (23) 47Trump Job Strongly Approve 22% () 28% (40) 4% (67) 25% (24) % (53) 494Trump Job Somewhat Approve 22% (97) 26% (6) 20% (88) 22% (99) 0% (44) 443Trump Job Somewhat Disapprove 8% (62) 27% (90) 22% (75) 20% (67) 3% (42) 336Trump Job Strongly Disapprove 9% (52) 24% (93) 8% (49) 29% (236) 0% (8) 8#1 Issue: Economy 6% (02) 29% (82) 2% (3) 23% (48) % (7) 632#1 Issue: Security 8% (55) 26% (80) 5% (46) 29% (88) 2% (36) 304#1 Issue: Health Care 24% (84) 24% (85) 9% (67) 24% (86) 9% (32) 354#1 Issue: Medicare / Social Security 22% (8) 29% (05) 4% (5) 24% (89) % (39) 366#1 Issue: Women’s Issues 26% (38) 26% (39) 4% (2) 22% (33) 2% (8) 49#1 Issue: Education 22% (36) 5% (24) 7% (27) 28% (45) 8% (30) 62#1 Issue: Energy 22% (24) 4% (5) 22% (24) 30% (32) 2% (3) 08#1 Issue: Other 3% (6) 2% (27) 20% (26) 30% (38) 6% (20) 272016 Vote: Hillary Clinton 2% (54) 23% (66) 9% (35) 27% (97) 0% (74) 7262016 Vote: Donald Trump 22% (63) 28% (208) 7% (29) 24% (77) 9% (63) 7402016 Vote: Someone else % (20) 28% (49) 22% (39) 28% (5) % (20) 792016 Vote: Didnt Vote 8% (99) 23% (29) 6% (88) 24% (33) 8% (00) 550Voted in 2014: Yes 2% (297) 26% (358) 9% (260) 26% (364) 9% (2) 40Voted in 2014: No 7% (39) 25% (99) 7% (32) 24% (93) 7% (37) 8002012 Vote: Barack Obama 23% (98) 26% (226) 8% (60) 26% (226) 7% (65) 8752012 Vote: Mitt Romney 20% (08) 30% (64) 7% (95) 25% (37) 8% (44) 5472012 Vote: Other 5% (4) 3% (29) 24% (22) 22% (2) 8% (8) 942012 Vote: Didn’t Vote 7% (5) 20% (38) 7% (4) 25% (73) 2% (42) 6824-Region: Northeast 22% (88) 23% (90) 8% (70) 25% (97) 3% (49) 3944-Region: Midwest 9% (87) 27% (27) 20% (9) 25% (4) 9% (44) 4624-Region: South 20% (65) 28% (228) 6% (34) 24% (20) 2% (96) 8254-Region: West 9% (96) 22% (2) 9% (97) 28% (46) 3% (69) 520Favorable of Trump 2% (98) 28% (259) 8% (65) 23% (26) 9% (87) 924Unfavorable of Trump 9% (26) 24% (279) 9% (23) 27% (34) % (23) 44
Continued on next page
National Tracking Poll #181011, October, 2018
477
Table HR10_32
Table HR10_32: And, if the following TV shows were rebooted, how likely would you be to watch the reboots?I Dream of Jeanie
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 20% (436) 25% (557) 8% (392) 25% (558) 2% (258) 220Very Favorable of Trump 24% (23) 29% (47) 3% (65) 24% (22) % (57) 55Somewhat Favorable of Trump 8% (75) 27% (2) 24% (00) 23% (93) 7% (29) 409Somewhat Unfavorable of Trump 20% (45) 28% (64) 8% (40) 26% (59) 9% (20) 228Very Unfavorable of Trump 9% (7) 23% (25) 9% (72) 28% (255) % (03) 96Frequent TVWatcher 2% (348) 26% (428) 8% (299) 24% (403) 0% (68) 646Frequent Movie Watchers 26% (257) 23% (229) 8% (82) 22% (26) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
478
Morning ConsultTable HR11
Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former President Barack Obamas senior adviser, ValerieJarrett?
Demographic A lot Some Not much Nothing at all Total N
Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Gender: Male 29% (307) 32% (339) 7% (78) 22% (238) 062Gender: Female 27% (32) 32% (36) 8% (207) 23% (259) 39Age: 18-29 2% (05) 26% (28) 20% (99) 32% (58) 490Age: 30-44 3% (62) 3% (6) 7% (90) 2% (0) 524Age: 45-54 32% (3) 29% (8) 9% (78) 9% (79) 406Age: 55-64 33% (3) 36% (26) 5% (50) 6% (57) 346Age: 65+ 25% (09) 38% (66) 6% (68) 2% (93) 436Generation Z: 18-21 2% (24) 26% (53) 25% (50) 37% (74) 20Millennial: Age 22-37 30% (73) 26% (50) 8% (00) 26% (45) 568Generation X: Age 38-53 3% (86) 32% (96) 8% (09) 9% (7) 608Boomers: Age 54-72 3% (29) 36% (26) 5% (06) 8% (33) 79PID: Dem (no lean) 3% (24) 33% (257) 7% (29) 9% (43) 769PID: Ind (no lean) 28% (62) 29% (70) 8% (06) 25% (48) 586PID: Rep (no lean) 26% (26) 32% (274) 8% (50) 24% (206) 846PID/Gender: DemMen 3% () 32% (6) 8% (64) 20% (72) 362PID/Gender: DemWomen 32% (30) 35% (4) 6% (65) 7% (7) 407PID/Gender: Ind Men 27% (76) 33% (92) 8% (50) 22% (63) 28PID/Gender: Ind Women 28% (86) 26% (78) 8% (56) 28% (85) 305PID/Gender: Rep Men 29% (2) 3% (32) 5% (64) 25% (03) 49PID/Gender: Rep Women 22% (96) 33% (42) 20% (86) 24% (03) 427Ideo: Liberal (1-3) 35% (258) 32% (237) 6% (6) 7% (23) 735Ideo: Moderate (4) 25% (7) 35% (65) 7% (80) 23% (08) 470Ideo: Conservative (5-7) 29% (27) 33% (245) 7% (24) 2% (54) 740Educ: College 26% (392) 29% (437) 9% (283) 27% (40) 53Educ: Bachelors degree 33% (47) 38% (70) 4% (6) 5% (66) 444Educ: Post-grad 33% (80) 38% (93) 7% (4) 2% (30) 244
Continued on next page
National Tracking Poll #181011, October, 2018
479
Table HR11
Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former President Barack Obamas senior adviser, ValerieJarrett?
Demographic A lot Some Not much Nothing at all Total N
Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Income: Under 50k 26% (329) 28% (363) 9% (242) 27% (346) 280Income: 50k-100k 32% (96) 35% (25) 6% (00) 7% (08) 69Income: 100k+ 3% (94) 4% (22) 4% (42) 4% (43) 302Ethnicity: White 27% (472) 34% (58) 7% (300) 2% (370) 723Ethnicity: Hispanic 27% (95) 32% () 20% (69) 2% (74) 350Ethnicity: Afr. Am. 34% (94) 24% (66) 7% (47) 25% (67) 274Ethnicity: Other 26% (53) 26% (53) 9% (38) 29% (60) 204Relig: Protestant 29% (57) 38% (206) 3% (73) 9% (03) 539Relig: Roman Catholic 28% (07) 32% (2) 22% (84) 7% (66) 378Relig: Something Else 23% (5) 30% (66) 22% (49) 25% (54) 22Relig: Jewish 35% (20) 3% (8) 8% (0) 7% (0) 58Relig: Evangelical 27% (72) 34% (23) 5% (97) 23% (44) 626Relig: Non-Evang. Catholics 30% (67) 34% (88) 9% (07) 7% (98) 559Relig: All Christian 29% (339) 34% (40) 7% (203) 20% (242) 85Relig: All Non-Christian 23% (5) 30% (66) 22% (49) 25% (54) 22Community: Urban 26% (44) 28% (55) 8% (00) 27% (47) 546Community: Suburban 32% (320) 34% (334) 7% (67) 8% (76) 997Community: Rural 24% (55) 32% (2) 8% (8) 26% (74) 658Employ: Private Sector 32% (228) 35% (248) 5% (08) 8% (26) 70Employ: Government 25% (45) 34% (60) 2% (37) 20% (36) 77Employ: Self-Employed 32% (65) 3% (62) 9% (38) 9% (38) 203Employ: Homemaker 26% (32) 3% (40) 20% (26) 23% (28) 26Employ: Student 9% (20) 20% (2) 23% (24) 38% (40) 06Employ: Retired 29% (34) 37% (7) 3% (6) 2% (95) 460Employ: Unemployed 24% (43) 25% (44) 22% (40) 30% (53) 79Employ: Other 22% (53) 22% (54) 22% (52) 34% (80) 239Military HH: Yes 30% (2) 37% (38) 7% (64) 7% (63) 376Military HH: No 28% (508) 3% (563) 8% (32) 24% (434) 825RD/WT: Right Direction 25% (230) 3% (288) 9% (79) 24% (226) 922RD/WT: Wrong Track 30% (389) 32% (42) 6% (206) 2% (27) 279
Continued on next page
480
Morning ConsultTable HR11
Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former President Barack Obamas senior adviser, ValerieJarrett?
Demographic A lot Some Not much Nothing at all Total N
Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Trump Job Approve 26% (246) 33% (3) 8% (68) 23% (23) 937Trump Job Disapprove 32% (367) 32% (364) 6% (88) 20% (228) 47Trump Job Strongly Approve 3% (5) 30% (5) 5% (73) 24% (9) 494Trump Job Somewhat Approve 2% (95) 36% (60) 2% (94) 2% (94) 443Trump Job Somewhat Disapprove 23% (77) 33% (0) 20% (67) 24% (82) 336Trump Job Strongly Disapprove 36% (290) 3% (254) 5% (2) 8% (46) 8#1 Issue: Economy 27% (70) 30% (92) 9% (9) 24% (5) 632#1 Issue: Security 26% (79) 39% (7) 8% (55) 7% (53) 304#1 Issue: Health Care 28% (98) 3% (08) 9% (69) 22% (79) 354#1 Issue: Medicare / Social Security 30% (08) 32% (6) 6% (58) 23% (83) 366#1 Issue: Women’s Issues 43% (64) 24% (37) 5% (23) 7% (26) 49#1 Issue: Education 23% (37) 33% (54) 6% (25) 29% (46) 62#1 Issue: Energy 26% (28) 32% (35) 9% (2) 22% (24) 08#1 Issue: Other 28% (35) 33% (42) 2% (5) 27% (34) 272016 Vote: Hillary Clinton 34% (250) 34% (244) 6% (3) 6% (8) 7262016 Vote: Donald Trump 29% (26) 35% (257) 6% (6) 20% (5) 7402016 Vote: Someone else 24% (42) 34% (6) 2% (38) 2% (38) 792016 Vote: Didnt Vote 20% (09) 25% (35) 2% (7) 34% (88) 550Voted in 2014: Yes 33% (456) 34% (470) 7% (234) 7% (24) 40Voted in 2014: No 20% (63) 29% (230) 9% (5) 32% (256) 8002012 Vote: Barack Obama 36% (38) 32% (282) 7% (50) 4% (25) 8752012 Vote: Mitt Romney 27% (49) 36% (94) 5% (82) 22% (22) 5472012 Vote: Other 23% (2) 36% (34) 23% (22) 8% (7) 942012 Vote: Didn’t Vote 9% (3) 28% (88) 9% (30) 34% (233) 6824-Region: Northeast 34% (35) 3% (24) 6% (65) 8% (70) 3944-Region: Midwest 25% (4) 33% (52) 9% (88) 23% (08) 4624-Region: South 27% (226) 33% (272) 7% (4) 22% (85) 8254-Region: West 28% (44) 29% (52) 7% (9) 26% (34) 520Favorable of Trump 27% (246) 33% (305) 8% (63) 23% (20) 924Unfavorable of Trump 32% (36) 32% (369) 6% (84) 20% (230) 44
Continued on next page
National Tracking Poll #181011, October, 2018
481
Table HR11
Table HR11: How much have you seen, read or heard about Roseanne Barrs tweet about former President Barack Obamas senior adviser, ValerieJarrett?
Demographic A lot Some Not much Nothing at all Total N
Adults 28% (69) 32% (700) 7% (385) 23% (497) 220Very Favorable of Trump 29% (5) 30% (56) 6% (82) 24% (26) 55Somewhat Favorable of Trump 23% (95) 36% (49) 20% (8) 2% (84) 409Somewhat Unfavorable of Trump 20% (46) 37% (84) 7% (38) 26% (60) 228Very Unfavorable of Trump 34% (36) 3% (285) 6% (45) 9% (7) 96Frequent TVWatcher 32% (52) 33% (536) 7% (28) 9% (308) 646Frequent Movie Watchers 3% (303) 30% (298) 8% (74) 22% (24) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
482
Morning ConsultTable HR12
Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May 2018. p margin-bottom: 0.1in; direction: ltr;line-height: 120%; text-align: left; p.cjk After viewing this tweet, which of the following statements best describes your view, even if none are exactlyright? p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk
Demographic
Following RoseanneBarrs tweet, it wouldbe best for ABC to
cancel allRoseanne-related
content.
Following RoseanneBarrs tweet, it wouldbe best for ABC to
rebootRoseanne-relatedcontent without
Roseanne Barr as acast member.
FollowingRoseanne Barrstweet, it is not
necessary for ABCto take any action.
Don’t know / Noopinion Total N
Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Gender: Male 25% (269) 2% (29) 32% (338) 22% (23) 057Gender: Female 27% (306) 23% (265) 25% (282) 25% (285) 38Age: 18-29 24% (6) 24% (7) 24% (8) 27% (32) 484Age: 30-44 25% (29) 20% (07) 3% (6) 24% (27) 524Age: 45-54 25% (02) 2% (83) 32% (30) 22% (90) 406Age: 55-64 26% (89) 20% (69) 35% (9) 9% (67) 345Age: 65+ 32% (39) 24% (07) 2% (9) 23% (99) 436Generation Z: 18-21 2% (42) 23% (46) 25% (5) 3% (62) 20Millennial: Age 22-37 24% (37) 22% (22) 28% (57) 26% (46) 562Generation X: Age 38-53 26% (6) 2% (27) 3% (87) 22% (33) 608Boomers: Age 54-72 28% (204) 23% (64) 29% (209) 20% (42) 78PID: Dem (no lean) 36% (279) 3% (24) 4% (09) 8% (40) 768PID: Ind (no lean) 23% (36) 22% (27) 30% (75) 25% (44) 582PID: Rep (no lean) 9% (60) 4% (6) 40% (337) 27% (232) 844PID/Gender: DemMen 38% (39) 27% (00) 6% (56) 9% (68) 362PID/Gender: DemWomen 35% (40) 35% (4) 3% (52) 8% (72) 406PID/Gender: Ind Men 2% (57) 25% (68) 33% (93) 2% (59) 277PID/Gender: Ind Women 26% (79) 9% (59) 27% (82) 28% (85) 305PID/Gender: Rep Men 8% (73) 2% (5) 45% (89) 25% (04) 48PID/Gender: Rep Women 20% (87) 5% (65) 34% (47) 30% (28) 427
Continued on next page
National Tracking Poll #181011, October, 2018
483
Table HR12
Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May 2018. p margin-bottom: 0.1in; direction: ltr;line-height: 120%; text-align: left; p.cjk After viewing this tweet, which of the following statements best describes your view, even if none are exactlyright? p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk
Demographic
Following RoseanneBarrs tweet, it wouldbe best for ABC to
cancel allRoseanne-related
content.
Following RoseanneBarrs tweet, it wouldbe best for ABC to
rebootRoseanne-relatedcontent without
Roseanne Barr as acast member.
FollowingRoseanne Barrstweet, it is not
necessary for ABCto take any action.
Don’t know / Noopinion Total N
Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Ideo: Liberal (1-3) 36% (266) 34% (248) 3% (96) 7% (23) 733Ideo: Moderate (4) 27% (24) 23% (08) 29% (35) 22% (02) 469Ideo: Conservative (5-7) 9% (38) 4% (04) 45% (333) 22% (60) 735Educ: College 24% (365) 20% (304) 28% (428) 27% (409) 506Educ: Bachelors degree 30% (33) 28% (23) 26% (7) 6% (7) 444Educ: Post-grad 32% (77) 23% (55) 3% (75) 5% (36) 244Income: Under 50k 26% (332) 22% (28) 25% (36) 27% (346) 274Income: 50k-100k 25% (56) 23% (4) 33% (204) 9% (8) 68Income: 100k+ 29% (87) 2% (62) 33% (0) 7% (52) 302Ethnicity: White 24% (43) 2% (360) 3% (529) 24% (420) 72Ethnicity: Hispanic 25% (86) 26% (88) 32% (0) 8% (6) 345Ethnicity: Afr. Am. 38% (02) 29% (78) 4% (39) 9% (5) 269Ethnicity: Other 29% (60) 23% (46) 26% (52) 22% (46) 204Relig: Protestant 23% (24) 22% (8) 33% (79) 22% (7) 538Relig: Roman Catholic 23% (86) 28% (03) 28% (06) 2% (78) 373Relig: Something Else 26% (58) 9% (42) 26% (58) 28% (63) 22Relig: Jewish 3% (8) 29% (7) 27% (6) 3% (8) 58Relig: Evangelical 27% (65) 6% (97) 33% (204) 25% (53) 620Relig: Non-Evang. Catholics 22% (24) 29% (62) 29% (59) 20% (4) 558Relig: All Christian 25% (289) 22% (259) 3% (364) 23% (267) 78Relig: All Non-Christian 26% (58) 9% (42) 26% (58) 28% (63) 22
Continued on next page
484
Morning ConsultTable HR12
Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May 2018. p margin-bottom: 0.1in; direction: ltr;line-height: 120%; text-align: left; p.cjk After viewing this tweet, which of the following statements best describes your view, even if none are exactlyright? p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk
Demographic
Following RoseanneBarrs tweet, it wouldbe best for ABC to
cancel allRoseanne-related
content.
Following RoseanneBarrs tweet, it wouldbe best for ABC to
rebootRoseanne-relatedcontent without
Roseanne Barr as acast member.
FollowingRoseanne Barrstweet, it is not
necessary for ABCto take any action.
Don’t know / Noopinion Total N
Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Community: Urban 28% (53) 26% (4) 24% (30) 22% (2) 546Community: Suburban 28% (282) 23% (228) 29% (287) 20% (95) 992Community: Rural 2% (40) 7% (4) 3% (203) 30% (99) 656Employ: Private Sector 24% (72) 23% (62) 32% (225) 2% (50) 70Employ: Government 23% (40) 25% (43) 25% (43) 27% (47) 73Employ: Self-Employed 27% (54) 20% (40) 32% (65) 22% (44) 203Employ: Homemaker 2% (27) 22% (28) 30% (38) 26% (33) 26Employ: Student 29% (3) 9% (20) 27% (28) 25% (27) 06Employ: Retired 32% (49) 23% (07) 23% (06) 2% (98) 460Employ: Unemployed 2% (37) 23% (40) 25% (45) 3% (56) 78Employ: Other 27% (64) 8% (43) 29% (70) 26% (62) 238Military HH: Yes 27% (00) 2% (80) 33% (2) 9% (70) 37Military HH: No 26% (474) 22% (404) 27% (499) 24% (446) 823RD/WT: Right Direction 7% (59) 4% (29) 42% (382) 27% (247) 97RD/WT: Wrong Track 33% (46) 28% (354) 9% (238) 2% (269) 277Trump Job Approve 8% (7) 3% (8) 45% (420) 24% (228) 936Trump Job Disapprove 34% (390) 3% (355) 7% (88) 8% (207) 4Trump Job Strongly Approve 5% (75) 9% (45) 52% (255) 24% (7) 493Trump Job Somewhat Approve 22% (96) 6% (72) 37% (64) 25% () 443Trump Job Somewhat Disapprove 24% (79) 27% (89) 24% (79) 25% (84) 33Trump Job Strongly Disapprove 38% (32) 33% (266) 4% (09) 5% (23) 80
Continued on next page
National Tracking Poll #181011, October, 2018
485
Table HR12
Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May 2018. p margin-bottom: 0.1in; direction: ltr;line-height: 120%; text-align: left; p.cjk After viewing this tweet, which of the following statements best describes your view, even if none are exactlyright? p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk
Demographic
Following RoseanneBarrs tweet, it wouldbe best for ABC to
cancel allRoseanne-related
content.
Following RoseanneBarrs tweet, it wouldbe best for ABC to
rebootRoseanne-relatedcontent without
Roseanne Barr as acast member.
FollowingRoseanne Barrstweet, it is not
necessary for ABCto take any action.
Don’t know / Noopinion Total N
Adults 26% (575) 22% (483) 28% (620) 24% (56) 294#1 Issue: Economy 24% (53) 9% (8) 35% (222) 22% (39) 632#1 Issue: Security 7% (53) 6% (49) 45% (35) 22% (66) 303#1 Issue: Health Care 26% (9) 28% (98) 9% (68) 27% (97) 353#1 Issue: Medicare / Social Security 32% (8) 24% (89) 2% (77) 22% (82) 366#1 Issue: Women’s Issues 42% (6) 28% (40) 6% (23) 4% (2) 45#1 Issue: Education 25% (40) 25% (4) 23% (37) 26% (42) 6#1 Issue: Energy 29% (3) 9% (20) 29% (3) 24% (25) 08#1 Issue: Other 22% (28) 23% (29) 2% (26) 35% (44) 272016 Vote: Hillary Clinton 37% (268) 33% (24) 4% (04) 5% (2) 7252016 Vote: Donald Trump 8% (29) 3% (97) 47% (342) 23% (68) 7362016 Vote: Someone else 23% (42) 24% (43) 27% (49) 25% (45) 792016 Vote: Didnt Vote 24% (33) 8% (0) 23% (25) 35% (90) 549Voted in 2014: Yes 27% (383) 23% (325) 30% (47) 9% (270) 395Voted in 2014: No 24% (92) 20% (59) 25% (203) 3% (246) 7992012 Vote: Barack Obama 36% (30) 30% (259) 9% (64) 6% (36) 8702012 Vote: Mitt Romney 7% (95) 3% (74) 44% (238) 26% (40) 5472012 Vote: Other 8% (7) 4% (4) 44% (42) 23% (22) 942012 Vote: Didn’t Vote 22% (53) 20% (36) 26% (75) 32% (28) 684-Region: Northeast 30% (8) 27% (07) 24% (94) 8% (7) 3894-Region: Midwest 22% (02) 22% (00) 30% (39) 26% (2) 4624-Region: South 27% (224) 9% (55) 29% (237) 25% (207) 8234-Region: West 25% (3) 24% (23) 29% (49) 23% (7) 520
Continued on next page
486
Morning ConsultTable HR12
Table HR12: As you may know, Roseanne Barr tweeted the following about Valerie Jarrett in May 2018. p margin-bottom: 0.1in; direction: ltr;line-height: 120%; text-align: left; p.cjk After viewing this tweet, which of the following statements best describes your view, even if none are exactlyright? p margin-bottom: 0.1in; direction: ltr; line-height: 120%; text-align: left; p.cjk
Demographic
Following RoseanneBarrs tweet, it wouldbe best for ABC to
cancel allRoseanne-related
content.
Following RoseanneBarrs tweet, it wouldbe best for ABC to
rebootRoseanne-relatedcontent without
Roseanne Barr as acast member.
FollowingRoseanne Barrstweet, it is not
necessary for ABCto take any action.
Don’t know / Noopinion Total N
Adults 26% (575) 22% (483) 28% (620) 24% (56) 294Favorable of Trump 7% (60) 3% (5) 45% (47) 25% (226) 98Unfavorable of Trump 34% (384) 3% (356) 6% (87) 9% (26) 43Very Favorable of Trump 7% (84) 0% (5) 48% (247) 25% (28) 50Somewhat Favorable of Trump 9% (76) 6% (64) 42% (70) 24% (98) 408Somewhat Unfavorable of Trump 2% (48) 27% (60) 27% (6) 25% (57) 227Very Unfavorable of Trump 37% (336) 32% (296) 4% (26) 7% (58) 96Frequent TVWatcher 27% (437) 24% (394) 28% (462) 2% (348) 64Frequent Movie Watchers 26% (253) 22% (222) 3% (304) 2% (20) 988Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
487
Table HR13
Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 following Roseanne Barrs tweet and announced they arereplacing the show with The Conners, a reboot about Roseannes family, this month. How likely are you to watch this reboot?
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Gender: Male % (8) 8% (87) 20% (208) 42% (449) 9% (00) 062Gender: Female 5% (69) 9% (2) 7% (94) 4% (469) 8% (95) 39Age: 18-29 8% (4) 2% (04) 2% (0) 33% (62) 7% (8) 490Age: 30-44 6% (84) 8% (94) 8% (93) 40% (209) 8% (44) 524Age: 45-54 6% (64) 20% (83) 8% (74) 40% (64) 5% (2) 406Age: 55-64 6% (56) 3% (44) 5% (52) 50% (7) 6% (22) 346Age: 65+ 0% (42) 7% (74) 9% (82) 49% (22) 6% (27) 436Generation Z: 18-21 3% (5) 20% (4) 24% (48) 32% (64) 22% (43) 20Millennial: Age 22-37 3% (76) 20% () 8% (03) 38% (23) % (64) 568Generation X: Age 38-53 6% (00) 20% (2) 8% (0) 39% (238) 6% (38) 608Boomers: Age 54-72 4% (97) 6% (4) 6% (8) 48% (345) 6% (45) 79PID: Dem (no lean) 6% (23) 2% (63) 20% (50) 35% (272) 8% (60) 769PID: Ind (no lean) 2% (69) 8% (04) 20% (7) 42% (244) 9% (5) 586PID: Rep (no lean) % (95) 5% (30) 6% (35) 48% (403) 0% (83) 846PID/Gender: DemMen 2% (45) 2% (76) 20% (74) 38% (39) 8% (28) 362PID/Gender: DemWomen 9% (78) 2% (87) 9% (77) 33% (32) 8% (32) 407PID/Gender: Ind Men 8% (23) 7% (49) 24% (68) 42% (8) 8% (22) 28PID/Gender: Ind Women 5% (46) 8% (56) 6% (49) 4% (26) 9% (29) 305PID/Gender: Rep Men 2% (50) 5% (62) 6% (66) 46% (92) 2% (49) 49PID/Gender: Rep Women % (46) 6% (68) 6% (69) 49% (2) 8% (34) 427Ideo: Liberal (1-3) 7% (27) 22% (64) 7% (23) 36% (264) 8% (56) 735Ideo: Moderate (4) % (50) 20% (92) 23% (06) 40% (88) 7% (34) 470Ideo: Conservative (5-7) 0% (77) 4% (07) 8% (36) 50% (367) 7% (52) 740Educ: College 3% (99) 9% (293) 8% (265) 39% (593) % (63) 53Educ: Bachelors degree 3% (58) 5% (68) 2% (92) 46% (204) 5% (2) 444Educ: Post-grad 2% (30) 5% (37) 9% (46) 50% (2) 4% (0) 244
Continued on next page
488
Morning ConsultTable HR13
Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 following Roseanne Barrs tweet and announced they arereplacing the show with The Conners, a reboot about Roseannes family, this month. How likely are you to watch this reboot?
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Income: Under 50k 5% (97) 8% (234) 6% (203) 39% (500) % (45) 280Income: 50k-100k 0% (62) 8% (4) 2% (3) 45% (277) 6% (35) 69Income: 100k+ 9% (29) 6% (50) 23% (68) 47% (4) 5% (5) 302Ethnicity: White 3% (226) 8% (32) 8% (30) 43% (743) 8% (40) 723Ethnicity: Hispanic 4% (49) 23% (79) 8% (64) 34% (20) % (38) 350Ethnicity: Afr. Am. % (3) 8% (49) 22% (6) 37% (0) 2% (32) 274Ethnicity: Other 5% (30) 9% (38) 20% (40) 36% (74) % (23) 204Relig: Protestant % (59) 5% (82) 8% (99) 50% (27) 5% (27) 539Relig: Roman Catholic 6% (60) 9% (73) 20% (76) 35% (34) 9% (35) 378Relig: Something Else 3% (29) 6% (36) 5% (34) 42% (93) 2% (27) 22Relig: Jewish 9% () 8% (0) 7% (0) 46% (27) % (0) 58Relig: Evangelical 4% (85) 6% (00) 2% (33) 43% (267) 7% (42) 626Relig: Non-Evang. Catholics 2% (67) 20% (0) 9% (07) 4% (232) 8% (43) 559Relig: All Christian 3% (52) 8% (20) 20% (240) 42% (499) 7% (85) 85Relig: All Non-Christian 3% (29) 6% (36) 5% (34) 42% (93) 2% (27) 22Community: Urban 3% (72) 9% (05) 7% (92) 39% (2) 2% (65) 546Community: Suburban 2% (2) 7% (67) 20% (99) 44% (44) 7% (68) 997Community: Rural 4% (94) 9% (26) 7% () 40% (266) 9% (6) 658Employ: Private Sector 5% (09) 20% (40) 20% (42) 40% (28) 5% (38) 70Employ: Government 8% (5) 20% (36) 7% (30) 46% (8) 9% (5) 77Employ: Self-Employed 2% (25) 8% (36) 20% (4) 4% (84) 8% (7) 203Employ: Homemaker 2% (5) 26% (32) % (4) 44% (55) 8% (9) 26Employ: Student 4% (4) 4% (4) 9% (20) 48% (5) 6% (7) 06Employ: Retired % (5) 6% (76) 9% (88) 47% (28) 6% (27) 460Employ: Unemployed 4% (25) 9% (35) 4% (25) 36% (64) 7% (30) 79Employ: Other 8% (43) 2% (29) 8% (42) 35% (84) 7% (4) 239Military HH: Yes 3% (50) 8% (66) 20% (74) 45% (68) 5% (8) 376Military HH: No 3% (237) 8% (332) 8% (329) 4% (75) 0% (77) 825RD/WT: Right Direction % (0) 7% (54) 6% (48) 47% (438) 9% (8) 922RD/WT: Wrong Track 5% (86) 9% (244) 20% (254) 38% (480) 9% (4) 279
Continued on next page
National Tracking Poll #181011, October, 2018
489
Table HR13
Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 following Roseanne Barrs tweet and announced they arereplacing the show with The Conners, a reboot about Roseannes family, this month. How likely are you to watch this reboot?
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Trump Job Approve % (03) 6% (48) 6% (50) 50% (47) 7% (65) 937Trump Job Disapprove 5% (76) 20% (233) 2% (240) 36% (45) 7% (83) 47Trump Job Strongly Approve % (55) 4% (68) 5% (74) 53% (263) 7% (34) 494Trump Job Somewhat Approve % (48) 8% (80) 7% (76) 47% (208) 7% (32) 443Trump Job Somewhat Disapprove 2% (40) 20% (66) 24% (8) 34% (6) 0% (33) 336Trump Job Strongly Disapprove 7% (36) 2% (66) 20% (59) 37% (299) 6% (50) 8#1 Issue: Economy % (7) 9% (23) 9% (7) 44% (275) 7% (46) 632#1 Issue: Security 8% (26) 5% (45) 8% (55) 52% (59) 6% (20) 304#1 Issue: Health Care 7% (6) 7% (60) 9% (68) 36% (27) % (38) 354#1 Issue: Medicare / Social Security 9% (69) 7% (64) 5% (55) 40% (46) 9% (32) 366#1 Issue: Women’s Issues 9% (29) 5% (22) 27% (4) 32% (48) 6% (9) 49#1 Issue: Education 9% (5) 25% (40) 8% (29) 36% (57) 2% (20) 62#1 Issue: Energy 6% (6) 2% (23) 20% (2) 43% (47) 0% () 08#1 Issue: Other 8% () 7% (22) 3% (7) 47% (59) 5% (9) 272016 Vote: Hillary Clinton 6% (9) 2% (54) 9% (4) 37% (267) 6% (44) 7262016 Vote: Donald Trump 2% (86) 4% (02) 8% (35) 50% (37) 6% (47) 7402016 Vote: Someone else % (9) 5% (27) 8% (32) 47% (84) 9% (7) 792016 Vote: Didnt Vote % (63) 2% (4) 7% (92) 35% (94) 6% (87) 550Voted in 2014: Yes 4% (96) 8% (252) 9% (260) 44% (6) 6% (82) 40Voted in 2014: No % (9) 8% (46) 8% (43) 38% (307) 4% (3) 8002012 Vote: Barack Obama 7% (48) 20% (77) 20% (7) 38% (332) 5% (47) 8752012 Vote: Mitt Romney 0% (54) 3% (74) 8% (99) 53% (290) 6% (30) 5472012 Vote: Other % (0) 0% (0) 24% (23) 48% (45) 6% (6) 942012 Vote: Didn’t Vote % (74) 20% (36) 6% (09) 37% (250) 6% (2) 6824-Region: Northeast 5% (6) 23% (90) 7% (67) 37% (44) 8% (3) 3944-Region: Midwest 5% (68) 9% (89) 6% (72) 4% (9) 9% (42) 4624-Region: South 2% (95) 7% (38) 20% (69) 42% (349) 9% (74) 8254-Region: West 2% (63) 6% (82) 8% (95) 45% (233) 9% (48) 520Favorable of Trump % (99) 5% (38) 8% (66) 50% (463) 6% (57) 924Unfavorable of Trump 5% (76) 2% (243) 20% (223) 36% (46) 8% (86) 44
Continued on next page
490
Morning ConsultTable HR13
Table HR13: As you may know, ABC canceled the 2018 reboot of Roseanne in May 2018 following Roseanne Barrs tweet and announced they arereplacing the show with The Conners, a reboot about Roseannes family, this month. How likely are you to watch this reboot?
Demographic Very likelySomewhatlikely Not too likely Not likely at all
Don’t know /No opinion Total N
Adults 3% (287) 8% (398) 8% (403) 42% (98) 9% (95) 220Very Favorable of Trump % (57) 3% (68) 6% (84) 53% (273) 6% (33) 55Somewhat Favorable of Trump 0% (42) 7% (70) 20% (83) 46% (90) 6% (25) 409Somewhat Unfavorable of Trump 3% (29) 26% (60) 8% (4) 33% (76) 0% (23) 228Very Unfavorable of Trump 6% (47) 20% (83) 20% (82) 37% (34) 7% (64) 96Frequent TVWatcher 4% (233) 20% (327) 9% (37) 40% (656) 7% (4) 646Frequent Movie Watchers 6% (57) 9% (86) 9% (90) 39% (385) 7% (72) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
491
Table HR14_1
Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Roseanne Barr
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 220Gender: Male 9% (00) 7% (79) 34% (366) % (22) 27% (284) % (2) 062Gender: Female 6% (67) 4% (48) 37% (422) 2% (32) 30% (337) 2% (33) 39Age: 18-29 9% (44) % (56) 27% (33) 2% (60) 25% (2) 5% (75) 490Age: 30-44 0% (5) 6% (3) 36% (90) % (58) 24% (25) 3% (69) 524Age: 45-54 0% (39) 4% (6) 40% (64) 2% (48) 27% (09) 8% (3) 406Age: 55-64 5% (8) 3% (0) 4% (42) % (37) 32% (0) 8% (29) 346Age: 65+ 4% (5) 3% (3) 37% (6) % (50) 36% (56) 0% (42) 436Generation Z: 18-21 5% () 5% (3) 26% (5) % (22) 24% (48) 9% (38) 20Millennial: Age 22-37 % (6) 7% (43) 3% (77) 2% (67) 25% (39) 4% (8) 568Generation X: Age 38-53 0% (60) 5% (30) 39% (237) 2% (73) 25% (54) 9% (54) 608Boomers: Age 54-72 5% (34) 3% (9) 39% (278) % (82) 34% (242) 9% (63) 79PID: Dem (no lean) 6% (50) 5% (39) 26% (99) 3% (99) 42% (39) 8% (63) 769PID: Ind (no lean) 5% (3) 6% (35) 39% (229) 2% (72) 26% (54) % (64) 586PID: Rep (no lean) 0% (86) 6% (52) 43% (360) 0% (83) 7% (47) 4% (8) 846PID/Gender: DemMen 8% (30) 5% (9) 2% (75) 4% (5) 44% (58) 8% (30) 362PID/Gender: DemWomen 5% (20) 5% (20) 3% (24) 2% (48) 40% (6) 8% (33) 407PID/Gender: Ind Men 5% (5) 9% (24) 43% (20) % (30) 24% (68) 8% (23) 28PID/Gender: Ind Women 5% (6) 4% () 36% (09) 4% (42) 28% (86) 4% (4) 305PID/Gender: Rep Men 3% (55) 8% (35) 4% (7) 0% (4) 4% (57) 4% (59) 49PID/Gender: Rep Women 7% (3) 4% (7) 44% (89) 0% (42) 2% (89) 4% (59) 427Ideo: Liberal (1-3) 7% (52) 6% (4) 24% (74) 3% (93) 43% (38) 8% (57) 735Ideo: Moderate (4) 5% (25) 4% (9) 4% (9) 5% (72) 25% (8) 0% (45) 470Ideo: Conservative (5-7) 9% (63) 8% (57) 46% (337) 0% (75) 9% (38) 9% (69) 740Educ: College 9% (37) 6% (90) 36% (548) % (60) 25% (372) 4% (206) 53Educ: Bachelors degree 3% (5) 4% (6) 36% (58) 6% (69) 36% (59) 6% (27) 444Educ: Post-grad 6% (5) 8% (2) 34% (82) 0% (24) 37% (89) 5% (2) 244
Continued on next page
492
Morning ConsultTable HR14_1
Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Roseanne Barr
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 220Income: Under 50k 9% (7) 6% (73) 34% (440) % (42) 26% (338) 3% (69) 280Income: 50k-100k 6% (37) 7% (4) 40% (245) 2% (72) 28% (72) 8% (52) 69Income: 100k+ 4% (3) 4% (2) 34% (03) 3% (39) 36% (0) 8% (25) 302Ethnicity: White 7% (9) 5% (85) 38% (659) % (88) 28% (479) % (93) 723Ethnicity: Hispanic % (39) 3% (44) 3% (08) 7% (25) 25% (88) 3% (45) 350Ethnicity: Afr. Am. 8% (2) 7% (20) 27% (75) 6% (43) 3% (86) % (30) 274Ethnicity: Other 3% (27) % (22) 27% (54) % (23) 27% (56) % (22) 204Relig: Protestant 6% (32) 5% (28) 4% (223) 4% (75) 25% (35) 8% (45) 539Relig: Roman Catholic % (43) 6% (22) 36% (36) % (4) 25% (95) % (4) 378Relig: Something Else 7% (6) 5% (0) 34% (74) 2% (26) 3% (68) 3% (28) 22Relig: Jewish 6% (3) 4% (2) 29% (7) 4% (8) 39% (23) 8% (5) 58Relig: Evangelical 0% (64) 7% (42) 40% (253) 9% (58) 24% (48) 0% (60) 626Relig: Non-Evang. Catholics 6% (35) 5% (29) 36% (202) 5% (83) 27% (52) 0% (58) 559Relig: All Christian 8% (00) 6% (72) 38% (456) 2% (4) 25% (300) 0% (8) 85Relig: All Non-Christian 7% (6) 5% (0) 34% (74) 2% (26) 3% (68) 3% (28) 22Community: Urban 0% (57) 6% (32) 32% (72) 0% (53) 32% (73) % (59) 546Community: Suburban 5% (5) 6% (55) 38% (377) 4% (42) 28% (283) 9% (89) 997Community: Rural 9% (59) 6% (39) 36% (239) 9% (59) 25% (64) 5% (97) 658Employ: Private Sector 8% (57) 7% (47) 36% (258) 4% (96) 26% (84) 9% (67) 70Employ: Government 5% (9) 9% (5) 38% (67) 9% (5) 27% (47) 3% (23) 77Employ: Self-Employed % (22) 6% (3) 37% (75) 0% (20) 30% (60) 7% (3) 203Employ: Homemaker 8% (0) 6% (8) 42% (52) % (4) 2% (27) 2% (5) 26Employ: Student 6% (7) 8% (8) 25% (27) 5% (6) 28% (30) 7% (8) 06Employ: Retired 4% (8) 3% (5) 38% (74) 2% (55) 35% (6) 8% (37) 460Employ: Unemployed 2% (22) 4% (7) 36% (64) 5% (9) 28% (5) 5% (27) 79Employ: Other 9% (23) 5% (2) 30% (72) 2% (28) 25% (60) 9% (45) 239Military HH: Yes 9% (35) 7% (26) 35% (32) 2% (45) 30% () 7% (27) 376Military HH: No 7% (32) 5% (00) 36% (656) % (208) 28% (509) 2% (29) 825
Continued on next page
National Tracking Poll #181011, October, 2018
493
Table HR14_1
Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Roseanne Barr
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 220RD/WT: Right Direction % (98) 8% (74) 44% (405) 9% (83) 6% (48) 2% (4) 922RD/WT: Wrong Track 5% (69) 4% (53) 30% (384) 3% (70) 37% (472) 0% (3) 279Trump Job Approve % (00) 8% (7) 47% (438) 9% (86) 6% (49) 0% (93) 937Trump Job Disapprove 5% (6) 5% (53) 27% (33) 4% (58) 40% (459) 9% (02) 47Trump Job Strongly Approve 6% (80) 8% (39) 47% (230) 6% (30) 4% (69) 0% (47) 494Trump Job Somewhat Approve 5% (20) 7% (32) 47% (208) 3% (56) 8% (8) 0% (46) 443Trump Job Somewhat Disapprove 4% (4) 6% (2) 30% (0) 9% (65) 27% (9) 3% (43) 336Trump Job Strongly Disapprove 6% (47) 4% (32) 26% (22) 2% (93) 45% (367) 7% (59) 8#1 Issue: Economy 6% (38) 7% (44) 40% (254) 3% (85) 23% (48) 0% (64) 632#1 Issue: Security 8% (25) 6% (9) 45% (36) 8% (24) 25% (75) 8% (26) 304#1 Issue: Health Care 8% (28) 3% (2) 34% (9) 2% (44) 30% (05) 3% (46) 354#1 Issue: Medicare / Social Security 8% (29) 4% (4) 35% (27) % (40) 3% (5) % (40) 366#1 Issue: Women’s Issues 0% (4) 0% (5) 23% (35) 8% (2) 43% (64) 5% (8) 49#1 Issue: Education 9% (4) 6% (0) 29% (47) 3% (22) 26% (4) 7% (27) 62#1 Issue: Energy % (2) 7% (8) 29% (3) 4% (5) 26% (28) 2% (3) 08#1 Issue: Other 6% (7) 3% (3) 32% (40) 9% (2) 34% (43) 7% (22) 272016 Vote: Hillary Clinton 5% (39) 3% (24) 27% (93) 3% (93) 44% (37) 8% (6) 7262016 Vote: Donald Trump 0% (74) 7% (53) 47% (347) 0% (72) 7% (23) 0% (7) 7402016 Vote: Someone else 3% (5) 2% (4) 40% (72) 4% (25) 29% (52) % (20) 792016 Vote: Didnt Vote 9% (49) 8% (43) 32% (76) % (62) 23% (28) 7% (93) 550Voted in 2014: Yes 8% (08) 5% (75) 36% (506) 2% (67) 30% (43) 9% (3) 40Voted in 2014: No 7% (59) 6% (5) 35% (283) % (86) 26% (207) 4% (4) 8002012 Vote: Barack Obama 7% (64) 5% (4) 29% (252) 3% (7) 39% (34) 7% (60) 8752012 Vote: Mitt Romney 9% (47) 6% (3) 47% (255) % (6) 8% (97) 0% (56) 5472012 Vote: Other 3% (3) 6% (5) 57% (54) 3% (3) 8% (7) 2% (2) 942012 Vote: Didn’t Vote 8% (53) 7% (49) 33% (228) % (72) 24% (63) 7% (8) 682
Continued on next page
494
Morning ConsultTable HR14_1
Table HR14_1: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Roseanne Barr
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 8% (67) 6% (26) 36% (789) 2% (253) 28% (620) % (245) 2204-Region: Northeast 7% (28) 6% (24) 32% (26) 3% (50) 32% (27) 0% (38) 3944-Region: Midwest 6% (26) 5% (24) 40% (83) 3% (6) 26% (9) % (50) 4624-Region: South 8% (70) 7% (58) 37% (308) % (90) 26% (2) % (88) 8254-Region: West 8% (44) 4% (20) 33% (72) 0% (53) 3% (63) 3% (69) 520Favorable of Trump % (97) 7% (69) 46% (427) 0% (89) 6% (52) 0% (9) 924Unfavorable of Trump 6% (64) 4% (48) 29% (332) 3% (52) 40% (457) 8% (90) 44Very Favorable of Trump 6% (84) 8% (39) 47% (24) 6% (29) 4% (74) 9% (48) 55Somewhat Favorable of Trump 3% (3) 7% (30) 45% (86) 5% (60) 9% (78) % (43) 409Somewhat Unfavorable of Trump 7% (6) 6% (4) 36% (82) 8% (4) 24% (55) 9% (20) 228Very Unfavorable of Trump 5% (48) 4% (34) 27% (250) 2% () 44% (402) 8% (7) 96Frequent TVWatcher 7% (20) 5% (89) 36% (595) 2% (200) 29% (476) 0% (65) 646Frequent Movie Watchers 0% (02) 6% (62) 35% (350) % (0) 26% (254) % () 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
495
Table HR14_4
Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?ABC
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 220Gender: Male 2% (27) 4% (46) 35% (373) 4% (54) 5% (60) 0% (02) 062Gender: Female 2% (36) 4% (57) 4% (466) % (2) 2% (39) % (20) 39Age: 18-29 5% (73) 7% (85) 32% (55) 2% (6) 9% (44) 5% (72) 490Age: 30-44 2% (6) 3% (66) 40% (208) % (57) 4% (73) % (58) 524Age: 45-54 2% (47) 3% (54) 36% (45) 4% (58) 8% (72) 8% (3) 406Age: 55-64 % (39) 3% (43) 40% (38) 4% (47) 6% (57) 6% (2) 346Age: 65+ 0% (43) 3% (55) 44% (93) 2% (52) 2% (54) 9% (40) 436Generation Z: 18-21 2% (24) 5% (30) 30% (6) 4% (27) 0% (20) 9% (39) 20Millennial: Age 22-37 4% (80) 6% (90) 35% (200) 2% (7) 0% (60) 2% (68) 568Generation X: Age 38-53 % (68) 3% (80) 38% (232) 2% (74) 7% (03) 8% (5) 608Boomers: Age 54-72 2% (83) 4% (98) 4% (294) 2% (87) 4% (0) 8% (55) 79PID: Dem (no lean) 9% (44) 8% (40) 40% (307) 8% (64) 6% (44) 9% (70) 769PID: Ind (no lean) 9% (53) 3% (76) 43% (25) 2% (70) 4% (80) 9% (56) 586PID: Rep (no lean) 8% (65) 0% (87) 33% (280) 7% (4) 2% (76) % (97) 846PID/Gender: DemMen 20% (7) 6% (59) 38% (39) 9% (34) 6% (23) 0% (36) 362PID/Gender: DemWomen 8% (73) 20% (8) 4% (68) 7% (30) 5% (2) 8% (33) 407PID/Gender: Ind Men 8% (2) 2% (33) 44% (24) 5% (42) 5% (4) 7% (20) 28PID/Gender: Ind Women % (32) 4% (43) 42% (28) 9% (28) 3% (39) 2% (35) 305PID/Gender: Rep Men 8% (34) 3% (54) 26% () 9% (78) 23% (96) % (46) 49PID/Gender: Rep Women 7% (3) 8% (33) 40% (70) 5% (63) 9% (80) 2% (5) 427Ideo: Liberal (1-3) 9% (38) 8% (35) 39% (290) 9% (67) 6% (44) 8% (62) 735Ideo: Moderate (4) % (54) 4% (65) 47% (222) 2% (59) 8% (36) 8% (35) 470Ideo: Conservative (5-7) 6% (48) 2% (88) 32% (235) 8% (32) 24% (80) 8% (57) 740Educ: College 2% (77) 2% (80) 37% (565) 3% (95) 4% (24) 2% (82) 53Educ: Bachelors degree % (50) 8% (8) 4% (83) 2% (55) % (5) 5% (24) 444Educ: Post-grad 4% (35) 7% (42) 37% (9) 0% (25) 4% (35) 7% (6) 244
Continued on next page
496
Morning ConsultTable HR14_4
Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?ABC
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 220Income: Under 50k 3% (69) 3% (69) 38% (480) 2% (55) 3% (63) % (43) 280Income: 50k-100k % (67) 4% (87) 37% (229) 3% (8) 7% (03) 8% (52) 69Income: 100k+ 9% (27) 5% (46) 43% (30) 3% (39) % (34) 9% (27) 302Ethnicity: White 9% (6) 3% (27) 4% (698) 3% (29) 5% (254) 0% (74) 723Ethnicity: Hispanic 8% (63) 4% (47) 32% (3) % (38) 3% (47) 2% (42) 350Ethnicity: Afr. Am. 24% (67) 20% (56) 30% (83) 8% (22) 7% (8) % (29) 274Ethnicity: Other 7% (35) 4% (29) 28% (58) 7% (35) 4% (28) 9% (9) 204Relig: Protestant % (60) 2% (67) 38% (206) 3% (69) 8% (97) 7% (40) 539Relig: Roman Catholic 4% (52) 3% (47) 39% (48) 4% (54) 2% (44) 9% (33) 378Relig: Something Else 9% (9) 7% (38) 38% (84) 9% (20) 4% (3) 3% (29) 22Relig: Jewish 3% (8) 5% (9) 47% (27) 8% (5) 8% (4) 9% (5) 58Relig: Evangelical 5% (96) 2% (74) 37% (234) 2% (73) 6% (03) 7% (45) 626Relig: Non-Evang. Catholics % (60) 3% (72) 4% (229) 3% (74) 3% (7) 0% (54) 559Relig: All Christian 3% (57) 2% (46) 39% (463) 2% (47) 5% (74) 8% (99) 85Relig: All Non-Christian 9% (9) 7% (38) 38% (84) 9% (20) 4% (3) 3% (29) 22Community: Urban 5% (84) 4% (77) 37% (204) 2% (66) 0% (54) % (60) 546Community: Suburban 0% (02) 6% (62) 4% (407) 2% (24) 2% (24) 8% (77) 997Community: Rural 2% (76) 0% (64) 35% (227) 3% (85) 8% (2) 3% (84) 658Employ: Private Sector 2% (84) 6% (6) 38% (272) 2% (87) 3% (92) 8% (59) 70Employ: Government 2% (2) 7% (3) 35% (6) 3% (23) 2% (22) % (20) 77Employ: Self-Employed 6% (32) 3% (25) 35% (7) 7% (34) 4% (29) 5% () 203Employ: Homemaker % (4) 5% (6) 44% (56) 3% (7) 5% (8) 2% (5) 26Employ: Student 2% (3) 5% (6) 29% (3) 2% (2) 3% (4) 20% (2) 06Employ: Retired 9% (40) 2% (57) 46% (20) 2% (55) 5% (69) 6% (30) 460Employ: Unemployed 8% (33) % (20) 32% (58) 7% (2) 4% (26) 7% (30) 79Employ: Other % (27) 3% (32) 33% (79) 5% (35) 2% (30) 5% (36) 239Military HH: Yes 3% (48) 5% (56) 37% (37) 3% (5) 5% (58) 7% (26) 376Military HH: No 2% (26) 3% (246) 38% (70) 2% (225) 3% (242) % (96) 825
Continued on next page
National Tracking Poll #181011, October, 2018
497
Table HR14_4
Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?ABC
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 220RD/WT: Right Direction 8% (72) 9% (85) 35% (32) 6% (50) 22% (200) 0% (93) 922RD/WT: Wrong Track 5% (9) 7% (28) 40% (57) 0% (25) 8% (99) 0% (28) 279Trump Job Approve 8% (73) 9% (85) 34% (35) 9% (75) 23% (27) 8% (73) 937Trump Job Disapprove 6% (83) 8% (208) 42% (482) 8% (94) 6% (73) 9% (07) 47Trump Job Strongly Approve 7% (37) 5% (25) 30% (46) 8% (90) 32% (60) 7% (35) 494Trump Job Somewhat Approve 8% (36) 4% (60) 38% (69) 9% (85) 3% (57) 8% (37) 443Trump Job Somewhat Disapprove % (38) 6% (54) 44% (46) 0% (32) 6% (20) 3% (45) 336Trump Job Strongly Disapprove 8% (44) 9% (54) 4% (336) 8% (62) 6% (52) 8% (62) 8#1 Issue: Economy 2% (76) 2% (78) 39% (248) 3% (80) 5% (97) 8% (53) 632#1 Issue: Security 7% (2) 8% (26) 33% (0) 6% (48) 28% (86) 8% (23) 304#1 Issue: Health Care 2% (43) 9% (68) 38% (34) 0% (36) 0% (34) % (38) 354#1 Issue: Medicare / Social Security 3% (49) 3% (48) 4% (50) 2% (45) 9% (34) % (40) 366#1 Issue: Women’s Issues 7% (25) 22% (33) 38% (56) 2% (8) 4% (6) 8% () 49#1 Issue: Education % (8) 6% (27) 37% (59) 5% (24) 7% () 4% (23) 62#1 Issue: Energy 2% (3) 2% (3) 37% (40) 5% (6) 2% (3) % (2) 08#1 Issue: Other 4% (8) 8% (0) 40% (50) 7% (9) 5% (9) 7% (2) 272016 Vote: Hillary Clinton 8% (34) 7% (25) 44% (37) 7% (54) 5% (37) 8% (60) 7262016 Vote: Donald Trump 7% (50) 9% (66) 35% (256) 8% (33) 25% (82) 7% (53) 7402016 Vote: Someone else 7% (3) 8% (32) 37% (67) 4% (25) 2% (2) 2% (22) 792016 Vote: Didnt Vote 2% (67) 4% (80) 36% (98) % (60) % (59) 6% (88) 550Voted in 2014: Yes 3% (76) 3% (86) 38% (535) 3% (77) 5% (26) 8% (0) 40Voted in 2014: No % (87) 5% (6) 38% (304) 2% (99) 0% (83) 4% (2) 8002012 Vote: Barack Obama 7% (50) 7% (52) 42% (369) 9% (75) 7% (65) 7% (65) 8752012 Vote: Mitt Romney 5% (30) 9% (48) 36% (96) 8% (00) 25% (39) 6% (34) 5472012 Vote: Other 3% (3) 9% (8) 30% (29) 22% (20) 24% (23) 2% (2) 942012 Vote: Didn’t Vote 2% (80) 4% (92) 36% (246) 2% (79) % (73) 6% () 682
Continued on next page
498
Morning ConsultTable HR14_4
Table HR14_4: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?ABC
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (263) 4% (303) 38% (839) 3% (275) 4% (299) 0% (222) 2204-Region: Northeast 4% (55) 7% (68) 36% (42) 5% (60) 9% (35) 9% (34) 3944-Region: Midwest 8% (36) 5% (68) 43% (99) 2% (54) 3% (60) 0% (45) 4624-Region: South 2% (02) 2% (98) 39% (320) % (9) 6% (33) 0% (80) 8254-Region: West 4% (70) 3% (69) 34% (77) 4% (70) 4% (7) 2% (62) 520Favorable of Trump 7% (66) 9% (8) 35% (320) 9% (7) 23% (26) 8% (70) 924Unfavorable of Trump 6% (83) 8% (2) 42% (484) 8% (96) 6% (7) 9% (98) 44Very Favorable of Trump 8% (40) 6% (3) 3% (59) 8% (93) 3% (58) 7% (34) 55Somewhat Favorable of Trump 6% (26) 2% (50) 39% (60) 9% (78) 4% (58) 9% (36) 409Somewhat Unfavorable of Trump 3% (29) 8% (42) 44% (99) 2% (28) 5% () 8% (9) 228Very Unfavorable of Trump 7% (54) 9% (70) 42% (385) 7% (69) 7% (60) 9% (79) 96Frequent TVWatcher 3% (27) 5% (247) 39% (643) 2% (203) 2% (200) 8% (36) 646Frequent Movie Watchers 5% (48) 5% (44) 34% (335) 3% (25) 4% (34) % (05) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
499
Table HR14_5
Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Cast of Roseanne
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 220Gender: Male % (2) 3% (43) 49% (57) 8% (85) 8% (83) % (4) 062Gender: Female 2% (36) % (22) 5% (579) 6% (74) 8% (9) 2% (37) 39Age: 18-29 5% (74) 0% (47) 42% (204) 8% (4) 8% (38) 7% (85) 490Age: 30-44 3% (66) 0% (53) 52% (270) 6% (3) 9% (45) % (59) 524Age: 45-54 2% (48) 5% (60) 48% (93) 9% (35) 9% (37) 8% (33) 406Age: 55-64 0% (33) % (37) 55% (9) 7% (23) 8% (27) 0% (34) 346Age: 65+ 8% (35) 6% (69) 55% (238) 6% (28) 6% (26) 9% (40) 436Generation Z: 18-21 8% (35) 0% (20) 36% (73) 7% (4) 7% (5) 2% (43) 20Millennial: Age 22-37 3% (72) 9% (49) 48% (270) 8% (44) 9% (54) 4% (78) 568Generation X: Age 38-53 2% (74) 4% (83) 50% (303) 8% (46) 8% (48) 9% (54) 608Boomers: Age 54-72 0% (74) 3% (97) 54% (385) 6% (47) 7% (50) 9% (67) 79PID: Dem (no lean) 7% (30) 6% (26) 45% (347) 7% (5) 7% (52) 8% (62) 769PID: Ind (no lean) 9% (56) 9% (52) 56% (327) 6% (36) 8% (44) 2% (7) 586PID: Rep (no lean) 8% (7) 0% (88) 50% (42) 8% (7) 9% (77) 4% (8) 846PID/Gender: DemMen 5% (53) 9% (69) 42% (53) 9% (32) 7% (26) 8% (29) 362PID/Gender: DemWomen 9% (77) 4% (56) 48% (95) 5% (9) 7% (26) 8% (33) 407PID/Gender: Ind Men 9% (24) 9% (25) 60% (68) 8% (2) 6% (7) 9% (26) 28PID/Gender: Ind Women 0% (3) 9% (27) 52% (59) 5% (5) 9% (27) 5% (45) 305PID/Gender: Rep Men 0% (44) 2% (49) 47% (96) 8% (32) 0% (40) 4% (58) 49PID/Gender: Rep Women 6% (27) 9% (39) 53% (225) 9% (39) 9% (37) 4% (60) 427Ideo: Liberal (1-3) 8% (29) 6% (8) 44% (326) 7% (49) 7% (50) 8% (62) 735Ideo: Moderate (4) 9% (43) % (5) 58% (274) 7% (34) 6% (29) 8% (38) 470Ideo: Conservative (5-7) 7% (54) % (8) 52% (387) 9% (70) 9% (68) % (80) 740Educ: College 2% (83) 0% (57) 48% (720) 8% (8) 9% (3) 3% (203) 53Educ: Bachelors degree 0% (44) 6% (72) 55% (245) 6% (26) 6% (28) 7% (29) 444Educ: Post-grad 2% (29) 5% (35) 54% (3) 6% (5) 6% (4) 8% (9) 244
Continued on next page
500
Morning ConsultTable HR14_5
Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Cast of Roseanne
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 220Income: Under 50k 3% (72) % (45) 48% (60) 7% (86) 9% (09) 2% (56) 280Income: 50k-100k % (66) 2% (77) 5% (34) 9% (55) 7% (45) 0% (6) 69Income: 100k+ 6% (9) 4% (42) 57% (72) 6% (7) 6% (9) % (33) 302Ethnicity: White % (8) 2% (206) 52% (902) 7% (6) 7% (27) % (90) 723Ethnicity: Hispanic 7% (60) % (40) 40% (39) 0% (33) 2% (40) % (37) 350Ethnicity: Afr. Am. 6% (45) 4% (39) 4% (2) 8% (2) 8% (22) 3% (35) 274Ethnicity: Other 5% (30) 9% (9) 40% (82) 0% (2) 2% (24) 3% (26) 204Relig: Protestant 8% (4) 3% (68) 57% (306) 6% (33) 7% (39) 0% (52) 539Relig: Roman Catholic 3% (50) 5% (56) 47% (79) 8% (29) 6% (24) % (4) 378Relig: Something Else % (25) 2% (27) 50% (0) 7% (6) 6% (4) 3% (29) 22Relig: Jewish 3% (8) 0% (6) 55% (32) 5% (3) 0% (6) 7% (4) 58Relig: Evangelical % (72) % (67) 5% (38) 9% (56) 8% (50) 0% (63) 626Relig: Non-Evang. Catholics 0% (58) 5% (8) 52% (29) 5% (30) 6% (35) % (64) 559Relig: All Christian % (30) 3% (48) 5% (609) 7% (86) 7% (85) % (27) 85Relig: All Non-Christian % (25) 2% (27) 50% (0) 7% (6) 6% (4) 3% (29) 22Community: Urban 3% (72) 5% (80) 45% (247) 7% (40) 7% (36) 3% (7) 546Community: Suburban % (3) % (0) 53% (527) 8% (79) 8% (77) 9% (90) 997Community: Rural % (72) % (76) 49% (32) 6% (40) 9% (60) 4% (90) 658Employ: Private Sector % (8) 3% (94) 53% (374) 7% (50) 6% (4) 0% (70) 70Employ: Government 9% (5) 2% (2) 46% (82) 4% (25) 8% (5) % (20) 77Employ: Self-Employed 4% (29) 8% (36) 50% (0) 6% (2) 5% (9) 7% (5) 203Employ: Homemaker 9% () 7% (9) 55% (69) 6% (8) 0% (2) 4% (7) 26Employ: Student 2% (3) 4% (5) 4% (43) % (2) % (2) 2% (22) 06Employ: Retired 8% (36) 5% (7) 54% (248) 7% (3) 7% (34) 9% (4) 460Employ: Unemployed 8% (32) % (20) 39% (70) 7% (2) 9% (5) 6% (30) 79Employ: Other 7% (40) 4% (9) 45% (08) 4% (0) 4% (34) 6% (38) 239Military HH: Yes 2% (45) 2% (45) 52% (95) 9% (33) 7% (27) 8% (3) 376Military HH: No 2% (22) 2% (220) 49% (90) 7% (26) 8% (46) 2% (220) 825
Continued on next page
National Tracking Poll #181011, October, 2018
501
Table HR14_5
Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Cast of Roseanne
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 220RD/WT: Right Direction 9% (79) % (00) 50% (46) 9% (87) 9% (83) 2% (4) 922RD/WT: Wrong Track 4% (78) 3% (65) 50% (635) 6% (72) 7% (9) % (37) 279Trump Job Approve 8% (75) 0% (98) 52% (490) 0% (9) 9% (86) % (99) 937Trump Job Disapprove 5% (68) 4% (64) 49% (566) 6% (66) 6% (74) 9% (08) 47Trump Job Strongly Approve 9% (44) 9% (44) 48% (237) % (56) 2% (57) % (56) 494Trump Job Somewhat Approve 7% (3) 2% (54) 57% (253) 8% (35) 7% (29) 0% (42) 443Trump Job Somewhat Disapprove 2% (39) 0% (35) 52% (75) 6% (20) 7% (23) 3% (44) 336Trump Job Strongly Disapprove 6% (29) 6% (29) 48% (392) 6% (47) 6% (5) 8% (64) 8#1 Issue: Economy 9% (55) 2% (74) 54% (344) 7% (44) 8% (49) % (68) 632#1 Issue: Security 8% (25) % (32) 53% (60) 8% (24) 2% (36) 9% (27) 304#1 Issue: Health Care 4% (5) 3% (46) 48% (69) 7% (24) 6% (23) % (40) 354#1 Issue: Medicare / Social Security 4% (50) 2% (43) 49% (79) 8% (29) 7% (26) % (39) 366#1 Issue: Women’s Issues 9% (28) 6% (24) 40% (59) 9% (4) 7% (0) 9% (4) 49#1 Issue: Education % (8) % (7) 48% (77) 7% (2) 6% (0) 6% (26) 62#1 Issue: Energy 5% (6) 2% (3) 47% (5) 6% (6) 7% (8) 3% (4) 08#1 Issue: Other % (4) 3% (6) 45% (57) 5% (6) 9% (2) 7% (22) 272016 Vote: Hillary Clinton 6% (4) 6% (9) 48% (346) 7% (48) 6% (4) 8% (57) 7262016 Vote: Donald Trump 8% (57) % (82) 54% (399) 8% (6) 9% (70) 9% (70) 7402016 Vote: Someone else 9% (6) 8% (5) 55% (99) 6% (0) 8% (4) 4% (24) 792016 Vote: Didnt Vote 3% (69) 9% (49) 45% (249) 7% (38) 8% (46) 8% (99) 550Voted in 2014: Yes % (54) 3% (83) 5% (720) 8% (09) 8% (09) 9% (27) 40Voted in 2014: No 3% (03) 0% (82) 47% (377) 6% (50) 8% (64) 6% (24) 8002012 Vote: Barack Obama 5% (29) 6% (37) 5% (443) 6% (52) 6% (5) 7% (62) 8752012 Vote: Mitt Romney 5% (30) 9% (5) 56% (309) 0% (52) 0% (56) 9% (50) 5472012 Vote: Other 7% (7) 5% (4) 46% (44) 6% (5) 9% (8) 6% (5) 942012 Vote: Didn’t Vote 3% (90) 9% (63) 44% (299) 7% (49) 9% (58) 8% (23) 682
Continued on next page
502
Morning ConsultTable HR14_5
Table HR14_5: And, knowing this, do you have a more or less favorable view of the following, or does it not make a difference either way?Cast of Roseanne
DemographicMuch morefavorable
Somewhatmore
favorableNo differenceeither way
Somewhatless favorable
Much lessfavorable
Don’t know /No opinion Total N
Adults 2% (257) 2% (265) 50% (096) 7% (59) 8% (73) % (25) 2204-Region: Northeast 2% (49) 3% (52) 5% (99) 7% (28) 5% (22) % (45) 3944-Region: Midwest 9% (4) 4% (65) 52% (24) 7% (33) 6% (28) 2% (54) 4624-Region: South 2% (96) % (87) 5% (420) 9% (70) 8% (69) 0% (83) 8254-Region: West 4% (7) 2% (62) 45% (236) 5% (28) 0% (54) 3% (69) 520Favorable of Trump 8% (77) 0% (95) 53% (493) 9% (82) 9% (85) 0% (93) 924Unfavorable of Trump 4% (65) 5% (67) 50% (567) 6% (7) 6% (66) 9% (08) 44Very Favorable of Trump 9% (48) 9% (48) 5% (263) 9% (46) % (59) 0% (5) 55Somewhat Favorable of Trump 7% (29) % (47) 56% (230) 9% (35) 6% (27) 0% (42) 409Somewhat Unfavorable of Trump 0% (22) 5% (34) 53% (2) 8% (8) 4% (0) 0% (23) 228Very Unfavorable of Trump 6% (44) 4% (33) 49% (446) 6% (53) 6% (55) 9% (85) 96Frequent TVWatcher 3% (2) 3% (25) 5% (844) 7% (2) 6% (98) 0% (58) 646Frequent Movie Watchers 5% (46) 3% (3) 47% (463) 8% (75) 6% (63) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
503
Table HRdem1_1
Table HRdem1_1: How often do you watch or stream the following?TV shows
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 220Gender: Male 49% (55) 26% (272) 7% (7) 4% (44) 3% (37) 5% (55) 6% (67) 062Gender: Female 54% (60) 22% (248) 7% (75) 5% (54) 2% (26) 4% (42) 7% (83) 39Age: 18-29 46% (223) 26% (26) 0% (47) 6% (3) 5% (25) 3% (3) 5% (25) 490Age: 30-44 54% (282) 26% (35) 6% (3) 4% (2) 3% (6) 2% (2) 5% (26) 524Age: 45-54 48% (94) 24% (97) 7% (29) 4% (8) 3% (2) 8% (3) 6% (26) 406Age: 55-64 53% (82) 9% (67) 7% (24) 3% (2) % (3) 6% (22) 0% (35) 346Age: 65+ 56% (244) 22% (96) 3% (5) 4% (7) 2% (7) 4% (8) 9% (39) 436Generation Z: 18-21 42% (84) 24% (48) % (22) 7% (4) 8% (6) 2% (5) 6% (2) 20Millennial: Age 22-37 50% (283) 28% (59) 7% (4) 5% (3) 4% (2) 2% (0) 4% (23) 568Generation X: Age 38-53 52% (33) 23% (43) 7% (43) 4% (23) 2% (2) 5% (33) 7% (4) 608Boomers: Age 54-72 54% (390) 2% (50) 5% (33) 4% (27) % (8) 6% (44) 9% (67) 79PID: Dem (no lean) 52% (399) 25% (94) 5% (4) 5% (38) 3% (2) 4% (29) 6% (47) 769PID: Ind (no lean) 50% (29) 25% (48) 7% (43) 5% (26) 3% (8) 5% (29) 5% (30) 586PID: Rep (no lean) 5% (435) 2% (79) 7% (62) 4% (34) 3% (23) 5% (40) 9% (73) 846PID/Gender: DemMen 46% (67) 30% (09) 5% (6) 5% (7) 3% () 6% (20) 6% (22) 362PID/Gender: DemWomen 57% (233) 2% (85) 6% (24) 5% (22) 2% (0) 2% (9) 6% (24) 407PID/Gender: Ind Men 49% (37) 26% (72) 8% (24) 3% (0) 4% () 5% (4) 5% (4) 28PID/Gender: Ind Women 50% (54) 25% (76) 6% (20) 5% (7) 2% (7) 5% (5) 5% (7) 305PID/Gender: Rep Men 50% (2) 22% (92) 7% (3) 4% (8) 3% (4) 5% (2) 7% (3) 49PID/Gender: Rep Women 52% (224) 2% (88) 7% (3) 4% (6) 2% (9) 4% (8) 0% (42) 427Ideo: Liberal (1-3) 55% (404) 24% (76) 6% (45) 4% (32) 2% (6) 4% (26) 5% (35) 735Ideo: Moderate (4) 50% (235) 26% (23) 7% (3) 5% (23) 3% (2) 4% (9) 6% (26) 470Ideo: Conservative (5-7) 49% (360) 23% (68) 7% (50) 3% (26) 4% (27) 6% (45) 9% (65) 740Educ: College 50% (759) 22% (333) 6% (95) 5% (75) 3% (47) 5% (73) 9% (32) 53Educ: Bachelors degree 52% (233) 30% (32) 6% (27) 4% (9) 2% (9) 3% (4) 2% () 444Educ: Post-grad 55% (33) 23% (56) 0% (24) 2% (5) 3% (7) 4% (0) 3% (8) 244
Continued on next page
504
Morning ConsultTable HRdem1_1
Table HRdem1_1: How often do you watch or stream the following?TV shows
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 220Income: Under 50k 5% (656) 20% (259) 6% (80) 6% (72) 3% (38) 5% (62) 9% (3) 280Income: 50k-100k 52% (39) 28% (74) 7% (40) 4% (23) 3% (6) 3% (20) 4% (27) 69Income: 100k+ 50% (50) 29% (88) 9% (26) % (4) 3% (9) 5% (5) 3% (0) 302Ethnicity: White 53% (908) 24% (409) 7% (6) 4% (65) 3% (45) 4% (70) 6% () 723Ethnicity: Hispanic 46% (6) 30% (04) 8% (26) 7% (25) 4% (4) 3% (0) 3% (9) 350Ethnicity: Afr. Am. 48% (32) 22% (60) 6% (7) 7% (9) 2% (6) 5% (4) 0% (27) 274Ethnicity: Other 42% (86) 25% (52) 7% (4) 7% (5) 6% (2) 7% (4) 6% (2) 204Relig: Protestant 55% (294) 22% (9) 6% (32) 3% (8) 2% (3) 5% (29) 6% (33) 539Relig: Roman Catholic 55% (207) 26% (98) 5% (20) 2% (7) 2% (9) 3% (0) 7% (26) 378Relig: Something Else 54% (8) 23% (50) 5% () 2% (5) 4% (8) 3% (6) 0% (22) 22Relig: Jewish 56% (33) 23% (3) 7% (4) % () % (0) 5% (3) 7% (4) 58Relig: Evangelical 55% (347) 20% (26) 7% (44) 3% (8) 3% (6) 5% (3) 7% (43) 626Relig: Non-Evang. Catholics 53% (295) 25% (42) 6% (3) 3% (9) 3% (6) 3% (8) 7% (38) 559Relig: All Christian 54% (642) 23% (268) 6% (75) 3% (37) 3% (32) 4% (50) 7% (8) 85Relig: All Non-Christian 54% (8) 23% (50) 5% () 2% (5) 4% (8) 3% (6) 0% (22) 22Community: Urban 45% (247) 27% (47) 7% (36) 6% (33) 3% (6) 5% (27) 7% (40) 546Community: Suburban 53% (526) 23% (229) 7% (7) 3% (34) 4% (38) 4% (40) 6% (59) 997Community: Rural 54% (352) 22% (44) 6% (40) 5% (32) % (9) 5% (30) 8% (50) 658Employ: Private Sector 49% (35) 27% (9) 8% (59) 2% (7) 2% (7) 5% (34) 6% (4) 70Employ: Government 49% (87) 29% (5) 5% (0) 4% (8) 2% (4) 3% (6) 7% (2) 77Employ: Self-Employed 47% (94) 24% (49) 7% (5) 8% (6) 6% () 6% (2) 2% (5) 203Employ: Homemaker 53% (67) 23% (29) 8% (0) 2% (2) 5% (7) 3% (3) 6% (7) 26Employ: Student 36% (38) 25% (27) 7% (8) 8% (8) 8% (9) 2% (2) 5% (5) 06Employ: Retired 57% (26) 2% (96) 3% (2) 3% (6) 2% (8) 5% (24) 9% (43) 460Employ: Unemployed 53% (95) 20% (37) 3% (5) 9% (6) 3% (5) 4% (6) 9% (6) 79Employ: Other 56% (33) 7% (42) 7% (8) 7% (6) — () 4% (9) 9% (20) 239Military HH: Yes 50% (87) 25% (94) 6% (23) 4% (7) 4% (3) 5% (8) 6% (23) 376Military HH: No 5% (938) 23% (426) 7% (23) 4% (82) 3% (49) 4% (80) 7% (27) 825
Continued on next page
National Tracking Poll #181011, October, 2018
505
Table HRdem1_1
Table HRdem1_1: How often do you watch or stream the following?TV shows
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 220RD/WT: Right Direction 50% (460) 20% (88) 9% (80) 4% (38) 3% (28) 5% (50) 9% (79) 922RD/WT: Wrong Track 52% (665) 26% (332) 5% (66) 5% (6) 3% (35) 4% (48) 6% (72) 279Trump Job Approve 50% (469) 2% (200) 8% (75) 4% (37) 3% (3) 6% (54) 8% (72) 937Trump Job Disapprove 53% (62) 26% (295) 5% (62) 5% (53) 2% (26) 3% (35) 6% (65) 47Trump Job Strongly Approve 5% (252) 8% (9) 8% (39) 4% (9) 4% (9) 7% (36) 8% (38) 494Trump Job Somewhat Approve 49% (27) 24% (09) 8% (36) 4% (8) 3% (2) 4% (8) 8% (34) 443Trump Job Somewhat Disapprove 5% (72) 24% (82) 6% (2) 4% (4) 3% (9) 3% (9) 9% (29) 336Trump Job Strongly Disapprove 54% (439) 26% (23) 5% (40) 5% (39) 2% (6) 3% (26) 4% (36) 8#1 Issue: Economy 52% (327) 25% (58) 7% (45) 3% (20) 3% (22) 5% (29) 5% (3) 632#1 Issue: Security 53% (62) 2% (64) 6% (8) 4% (2) 3% (8) 5% (6) 8% (25) 304#1 Issue: Health Care 54% (90) 22% (77) 5% (8) 7% (26) — () 3% (0) 9% (30) 354#1 Issue: Medicare / Social Security 54% (98) 8% (66) 6% (2) 5% (7) 2% (6) 7% (25) 9% (33) 366#1 Issue: Women’s Issues 50% (75) 29% (43) 6% (0) 3% (5) 5% (7) 3% (4) 3% (5) 49#1 Issue: Education 48% (78) 24% (39) 2% (9) 3% (5) 3% (6) 3% (5) 6% (0) 62#1 Issue: Energy 37% (40) 26% (28) % (2) 8% (9) 6% (7) 4% (5) 7% (8) 08#1 Issue: Other 43% (55) 36% (45) 4% (5) 3% (3) 5% (7) 2% (3) 7% (8) 272016 Vote: Hillary Clinton 52% (379) 26% (92) 5% (40) 4% (3) 2% (3) 4% (27) 6% (45) 7262016 Vote: Donald Trump 52% (385) 22% (62) 8% (57) 3% (22) 2% (8) 6% (42) 7% (54) 7402016 Vote: Someone else 50% (89) 24% (42) 8% (5) 5% (0) 4% (7) 4% (6) 5% (0) 792016 Vote: Didnt Vote 49% (270) 22% (24) 6% (34) 7% (37) 4% (22) 4% (22) 8% (42) 550Voted in 2014: Yes 53% (745) 24% (334) 6% (88) 4% (53) 3% (36) 4% (6) 6% (84) 40Voted in 2014: No 48% (38) 23% (86) 7% (58) 6% (46) 3% (27) 5% (36) 8% (67) 8002012 Vote: Barack Obama 54% (472) 25% (28) 6% (49) 4% (37) 3% (23) 3% (26) 6% (50) 8752012 Vote: Mitt Romney 54% (296) 9% (07) 7% (4) 3% (6) 2% () 7% (38) 7% (38) 5472012 Vote: Other 49% (46) 28% (27) 4% (4) 5% (5) 3% (3) % () 9% (9) 942012 Vote: Didn’t Vote 45% (30) 25% (69) 8% (52) 6% (4) 4% (25) 5% (3) 8% (53) 682
Continued on next page
506
Morning ConsultTable HRdem1_1
Table HRdem1_1: How often do you watch or stream the following?TV shows
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 5%(26) 24% (520) 7% (46) 4% (99) 3% (63) 4% (97) 7% (50) 2204-Region: Northeast 53% (208) 24% (94) 6% (24) 4% (7) 2% (8) 4% (5) 7% (27) 3944-Region: Midwest 5% (238) 22% (04) 0% (44) 3% (5) 3% (3) 3% (3) 8% (35) 4624-Region: South 52% (433) 24% (200) 5% (44) 5% (42) 2% (9) 5% (39) 6% (47) 8254-Region: West 48% (247) 24% (23) 7% (34) 5% (24) 4% (22) 6% (29) 8% (4) 520Favorable of Trump 52% (480) 2% (97) 8% (72) 3% (32) 3% (27) 5% (47) 8% (70) 924Unfavorable of Trump 52% (593) 26% (296) 6% (65) 5% (56) 2% (25) 4% (43) 6% (65) 44Very Favorable of Trump 50% (258) 8% (95) 8% (39) 4% (9) 4% (9) 7% (36) 9% (49) 55Somewhat Favorable of Trump 54% (222) 25% (02) 8% (34) 3% (3) 2% (7) 3% () 5% (2) 409Somewhat Unfavorable of Trump 48% (09) 26% (60) 5% (2) 3% (8) 4% (9) 4% (9) 9% (2) 228Very Unfavorable of Trump 53% (484) 26% (236) 6% (53) 5% (48) 2% (6) 4% (34) 5% (44) 96Frequent TVWatcher 68%(26) 32% (520) — (0) — (0) — (0) — (0) — (0) 646Frequent Movie Watchers 66% (650) 24% (240) 4% (38) 2% (20) % (4) 2% (5) % (2) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
507
Table HRdem1_4
Table HRdem1_4: How often do you watch or stream the following?Movies
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 220Gender: Male 2% (224) 29% (3) 9% (206) 9% (96) 7% (78) 8% (8) 6% (67) 062Gender: Female 3% (52) 27% (303) 8% (209) 2% (33) 0% (6) 0% (4) 0% (2) 39Age: 18-29 23% (2) 25% (23) 23% () % (55) 8% (40) 5% (25) 5% (25) 490Age: 30-44 22% (7) 32% (67) 20% (03) 8% (44) 6% (3) 8% (4) 4% (20) 524Age: 45-54 7% (69) 26% (06) 20% (8) 0% (39) % (45) 0% (40) 6% (24) 406Age: 55-64 8% (28) 28% (98) 2% (73) % (37) 9% (3) 0% (35) 2% (43) 346Age: 65+ % (49) 28% (20) % (47) 2% (53) % (47) 2% (54) 5% (67) 436Generation Z: 18-21 9% (38) 30% (60) 22% (45) % (2) 8% (7) 5% (9) 5% () 20Millennial: Age 22-37 22% (28) 29% (63) 22% (26) 0% (58) 7% (42) 5% (29) 4% (23) 568Generation X: Age 38-53 20% (9) 28% (68) 9% (7) 9% (56) 8% (5) 0% (62) 6% (35) 608Boomers: Age 54-72 2% (83) 28% (202) 6% (8) 2% (87) 9% (68) 0% (73) 2% (89) 79PID: Dem (no lean) 9% (44) 27% (204) 9% (44) % (88) 9% (67) 8% (63) 8% (60) 769PID: Ind (no lean) 6% (93) 29% (68) 2% (26) 0% (60) 8% (45) 0% (57) 6% (37) 586PID: Rep (no lean) 6% (38) 29% (242) 7% (45) 0% (82) 0% (82) 9% (76) 0% (82) 846PID/Gender: DemMen 22% (8) 30% (07) 20% (72) 9% (3) 7% (24) 5% (9) 8% (27) 362PID/Gender: DemWomen 6% (64) 24% (97) 8% (72) 4% (56) % (43) % (43) 8% (32) 407PID/Gender: Ind Men 2% (58) 28% (79) 23% (64) 0% (28) 6% (7) 8% (23) 4% () 28PID/Gender: Ind Women % (35) 29% (89) 20% (62) 0% (3) 9% (28) % (33) 9% (26) 305PID/Gender: Rep Men 20% (85) 30% (24) 7% (69) 9% (37) 9% (37) 9% (38) 7% (29) 49PID/Gender: Rep Women 3% (53) 28% (8) 8% (75) % (45) 0% (44) 9% (37) 3% (53) 427Ideo: Liberal (1-3) 9% (38) 27% (20) 20% (50) % (83) 0% (70) 7% (53) 6% (40) 735Ideo: Moderate (4) 9% (88) 29% (35) 7% (80) 2% (57) 7% (33) 9% (42) 7% (34) 470Ideo: Conservative (5-7) 2% (85) 28% (205) 20% (48) 0% (74) 0% (74) 0% (76) 0% (76) 740Educ: College 9% (294) 27% (405) 7% (258) 0% (5) 9% (3) 9% (3) 9% (42) 53Educ: Bachelors degree 0% (44) 35% (54) 22% (99) 2% (5) 8% (36) 9% (39) 5% (2) 444Educ: Post-grad 5% (38) 22% (54) 24% (57) % (26) % (27) 0% (25) 7% (7) 244
Continued on next page
508
Morning ConsultTable HRdem1_4
Table HRdem1_4: How often do you watch or stream the following?Movies
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 220Income: Under 50k 20% (260) 27% (340) 7% (22) 9% (2) 8% (97) 9% (0) % (40) 280Income: 50k-100k 3% (8) 32% (97) 20% (26) 2% (73) % (67) 8% (49) 4% (25) 69Income: 100k+ % (34) 26% (77) 25% (76) % (34) 0% (3) 2% (36) 4% (3) 302Ethnicity: White 5% (253) 29% (500) 9% (32) % (84) 0% (69) 9% (58) 8% (37) 723Ethnicity: Hispanic 23% (82) 32% () 8% (62) % (38) 8% (27) 6% (20) 3% (0) 350Ethnicity: Afr. Am. 28% (78) 23% (64) 7% (47) 9% (24) 3% (9) 8% (22) % (3) 274Ethnicity: Other 22% (45) 25% (50) 23% (47) 0% (2) 8% (6) 7% (5) 5% () 204Relig: Protestant 0% (5) 30% (60) 9% (0) 0% (56) 0% (53) 2% (64) 0% (53) 539Relig: Roman Catholic 8% (66) 29% () 8% (70) 0% (38) 0% (37) 7% (25) 8% (3) 378Relig: Something Else 23% (5) 30% (65) 3% (29) 8% (7) 7% (7) 8% (8) % (24) 22Relig: Jewish 4% (8) 30% (8) 4% (8) 9% (5) 7% (0) % (6) 5% (3) 58Relig: Evangelical 9% (9) 27% (69) 2% (30) 7% (44) 7% (46) % (67) 8% (52) 626Relig: Non-Evang. Catholics 2% (65) 3% (7) 6% (89) 3% (70) % (63) 9% (49) 9% (52) 559Relig: All Christian 5% (84) 29% (340) 8% (29) 0% (5) 9% (09) 0% (5) 9% (04) 85Relig: All Non-Christian 23% (5) 30% (65) 3% (29) 8% (7) 7% (7) 8% (8) % (24) 22Community: Urban 9% (03) 27% (49) 7% (92) 2% (63) 9% (5) 8% (44) 8% (44) 546Community: Suburban 6% (60) 27% (267) 22% (25) 0% (99) 9% (90) 0% (97) 7% (69) 997Community: Rural 7% (3) 30% (98) 6% (07) 0% (67) 8% (53) 8% (55) 0% (66) 658Employ: Private Sector 5% (07) 3% (220) 22% (59) 8% (57) 9% (66) 8% (59) 6% (42) 70Employ: Government 5% (27) 24% (43) 2% (38) 4% (26) 9% (6) 9% (6) 6% () 77Employ: Self-Employed 9% (38) 23% (46) 24% (48) 3% (26) 9% (7) % (22) 3% (6) 203Employ: Homemaker 5% (9) 3% (39) 2% (27) 3% (7) % (3) 4% (5) 6% (7) 26Employ: Student 6% (7) 3% (33) 20% (2) 2% (3) 3% (4) 4% (4) 4% (4) 06Employ: Retired % (50) 27% (23) 4% (63) 0% (48) 0% (45) 2% (57) 6% (74) 460Employ: Unemployed 27% (49) 29% (52) % (9) 7% (3) 5% (8) 2% (2) 0% (8) 79Employ: Other 29% (69) 24% (58) 7% (40) 3% (30) 6% (4) 5% (2) 7% (7) 239Military HH: Yes 7% (64) 3% (6) 8% (67) 0% (38) 8% (3) 9% (36) 6% (23) 376Military HH: No 7% (3) 27% (498) 9% (347) 0% (9) 9% (63) 9% (60) 9% (56) 825
Continued on next page
National Tracking Poll #181011, October, 2018
509
Table HRdem1_4
Table HRdem1_4: How often do you watch or stream the following?Movies
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 220RD/WT: Right Direction 5% (39) 28% (259) 8% (67) 9% (86) % (00) 8% (76) 0% (96) 922RD/WT: Wrong Track 9% (237) 28% (355) 9% (248) % (42) 7% (94) 9% (9) 6% (83) 279Trump Job Approve 5% (38) 28% (265) 9% (78) 0% (94) 0% (9) 9% (86) 9% (86) 937Trump Job Disapprove 9% (26) 28% (38) 9% (222) % (25) 8% (94) 8% (93) 7% (78) 47Trump Job Strongly Approve 5% (75) 28% (36) 7% (83) 9% (43) 0% (49) % (55) % (52) 494Trump Job Somewhat Approve 4% (63) 29% (28) 2% (94) 2% (5) 0% (42) 7% (3) 8% (34) 443Trump Job Somewhat Disapprove 9% (65) 28% (94) 9% (63) 0% (35) 9% (3) 6% (9) 9% (30) 336Trump Job Strongly Disapprove 9% (5) 28% (224) 20% (59) % (9) 8% (63) 9% (74) 6% (48) 8#1 Issue: Economy 8% (6) 28% (78) 22% (38) 8% (5) 9% (57) 0% (60) 5% (3) 632#1 Issue: Security 3% (40) 28% (84) 20% (60) % (33) 0% (3) 7% (20) 2% (36) 304#1 Issue: Health Care 8% (65) 3% (08) 4% (5) 0% (36) 6% (23) 0% (35) 0% (37) 354#1 Issue: Medicare / Social Security 5% (54) 27% (97) 3% (46) 2% (44) 0% (36) 2% (42) 2% (45) 366#1 Issue: Women’s Issues 8% (27) 27% (40) 2% (3) 5% (23) 8% (2) 5% (8) 6% (9) 49#1 Issue: Education 22% (36) 25% (40) 24% (39) 0% (5) 8% (3) 7% () 5% (8) 62#1 Issue: Energy 4% (5) 29% (3) 23% (25) 3% (4) 0% () 6% (6) 5% (5) 08#1 Issue: Other 7% (2) 28% (35) 9% (24) 0% (3) 9% () 0% (3) 7% (8) 272016 Vote: Hillary Clinton 20% (42) 27% (96) 7% (25) 2% (86) 7% (52) 9% (69) 8% (55) 7262016 Vote: Donald Trump 3% (94) 30% (220) 9% (39) 8% (6) 0% (78) 0% (74) 0% (73) 7402016 Vote: Someone else 4% (24) 27% (49) 20% (36) 0% (8) 3% (24) 9% (6) 7% (2) 792016 Vote: Didnt Vote 20% () 27% (49) 2% (3) 2% (64) 7% (39) 7% (36) 7% (38) 550Voted in 2014: Yes 7% (235) 28% (39) 8% (247) 0% (45) 0% (34) 0% (38) 8% () 40Voted in 2014: No 8% (40) 28% (223) 2% (68) % (84) 8% (60) 7% (57) 9% (68) 8002012 Vote: Barack Obama 8% (54) 27% (239) 9% (66) % (93) 9% (76) 9% (82) 7% (66) 8752012 Vote: Mitt Romney 2% (67) 27% (49) 9% (03) 9% (50) 0% (56) 2% (67) 0% (54) 5472012 Vote: Other 9% (8) 39% (37) 6% (5) 9% (9) 5% (5) 3% (2) 0% (9) 942012 Vote: Didn’t Vote 20% (36) 28% (89) 9% (30) % (77) 8% (58) 6% (44) 7% (48) 682
Continued on next page
510
Morning ConsultTable HRdem1_4
Table HRdem1_4: How often do you watch or stream the following?Movies
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 7% (376) 28% (64) 9% (45) 0% (229) 9% (94) 9% (95) 8% (79) 2204-Region: Northeast 8% (72) 25% (97) 2% (83) 0% (4) 9% (36) 0% (38) 7% (26) 3944-Region: Midwest 4% (67) 28% (3) 8% (82) 2% (55) 9% (40) % (50) 8% (39) 4624-Region: South 8% (46) 3% (253) 8% (52) 8% (70) 9% (70) 9% (7) 8% (62) 8254-Region: West 7% (90) 25% (33) 9% (98) 2% (63) 9% (47) 7% (36) 0% (52) 520Favorable of Trump 4% (32) 29% (273) 8% (68) 9% (85) 0% (9) 9% (84) 0% (9) 924Unfavorable of Trump 8% (208) 27% (34) 20% (233) % (29) 8% (92) 8% (95) 6% (73) 44Very Favorable of Trump 5% (78) 27% (40) 8% (93) 8% (39) 9% (48) % (56) 2% (60) 55Somewhat Favorable of Trump 3% (54) 32% (32) 8% (75) % (47) % (43) 7% (28) 7% (3) 409Somewhat Unfavorable of Trump 8% (4) 29% (65) 2% (48) 9% (20) 0% (24) 7% (5) 7% (5) 228Very Unfavorable of Trump 8% (67) 27% (249) 20% (85) 2% (0) 7% (68) 9% (79) 6% (58) 96Frequent TVWatcher 2% (339) 33% (55) 20% (334) 9% (52) 8% (24) 6% (00) 3% (46) 646Frequent Movie Watchers 38% (376) 62% (64) — (0) — (0) — (0) — (0) — (0) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018
511
Table HRdem1_5
Table HRdem1_5: How often do you watch or stream the following?Sporting events
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 220Gender: Male 4% (50) 26% (279) 6% (70) 7% (73) 6% (67) 0% (04) 2% (220) 062Gender: Female 4% (42) 4% (58) 4% (62) 7% (8) 7% (79) 8% (209) 36% (407) 39Age: 18-29 0% (50) 3% (63) 5% (72) 9% (43) 2% (57) 2% (60) 30% (45) 490Age: 30-44 % (59) 22% (4) 6% (84) 6% (33) 6% (3) 2% (65) 26% (37) 524Age: 45-54 % (43) 9% (79) 8% (73) 6% (24) 5% (22) 6% (65) 25% (00) 406Age: 55-64 5% (7) 25% (86) 4% (47) 5% (7) 5% (6) 3% (46) 34% (7) 346Age: 65+ 5% (23) 22% (95) 3% (56) 9% (37) 5% (20) 8% (77) 29% (28) 436Generation Z: 18-21 7% (5) 0% (20) 4% (28) 8% (6) 3% (27) 5% (30) 32% (64) 20Millennial: Age 22-37 2% (69) 8% (02) 5% (84) 7% (42) 8% (46) % (65) 28% (60) 568Generation X: Age 38-53 0% (63) 2% (29) 7% (05) 7% (42) 6% (37) 4% (86) 24% (46) 608Boomers: Age 54-72 5% (36) 23% (63) 5% (05) 5% (38) 4% (32) 6% (6) 32% (228) 79PID: Dem (no lean) 9% (72) 9% (44) 5% (7) 8% (62) 6% (46) 5% (7) 27% (20) 769PID: Ind (no lean) 6% (36) 20% (4) 8% (04) 7% (43) 8% (47) 3% (76) 28% (67) 586PID: Rep (no lean) 0% (84) 2% (78) 3% () 6% (49) 6% (53) 4% (2) 30% (250) 846PID/Gender: DemMen 6% (57) 26% (92) 5% (54) 8% (28) 5% (9) 0% (38) 20% (73) 362PID/Gender: DemWomen 4% (4) 3% (52) 6% (63) 8% (34) 7% (27) 9% (79) 34% (37) 407PID/Gender: Ind Men 0% (28) 27% (77) 2% (59) 6% (6) 9% (25) 9% (24) 9% (52) 28PID/Gender: Ind Women 3% (8) 2% (37) 5% (45) 9% (27) 7% (22) 7% (5) 38% (5) 305PID/Gender: Rep Men 5% (65) 26% (09) 4% (57) 7% (29) 5% (23) 0% (4) 22% (94) 49PID/Gender: Rep Women 5% (9) 6% (69) 3% (54) 5% (20) 7% (30) 9% (79) 36% (56) 427Ideo: Liberal (1-3) 0% (74) 7% (23) 6% (5) 8% (62) 8% (57) 5% (0) 27% (95) 735Ideo: Moderate (4) 0% (48) 23% (0) 5% (70) 8% (36) 7% (3) 2% (58) 25% (7) 470Ideo: Conservative (5-7) 7% (55) 24% (76) 6% (7) 6% (47) 6% (4) 5% (0) 26% (94) 740Educ: College 9% (33) 6% (248) 5% (223) 7% (03) 7% (05) 4% (26) 32% (485) 53Educ: Bachelors degree 7% (33) 28% (25) 7% (75) 7% (32) 6% (28) 4% (62) 20% (89) 444Educ: Post-grad 0% (25) 26% (64) 4% (35) 8% (20) 6% (3) 4% (35) 2% (52) 244
Continued on next page
512
Morning ConsultTable HRdem1_5
Table HRdem1_5: How often do you watch or stream the following?Sporting events
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 220Income: Under 50k 8% (99) 6% (205) 5% (87) 7% (87) 7% (92) 4% (85) 33% (425) 280Income: 50k-100k 9% (59) 23% (43) 6% (02) 9% (55) 5% (32) 5% (90) 22% (38) 69Income: 100k+ % (35) 30% (89) 4% (43) 4% (2) 7% (22) 3% (38) 2% (63) 302Ethnicity: White 7% (24) 2% (354) 6% (268) 6% (08) 7% (2) 5% (253) 29% (504) 723Ethnicity: Hispanic 4% (48) 9% (66) 4% (50) 9% (3) % (38) 3% (44) 2% (73) 350Ethnicity: Afr. Am. 2% (33) 20% (54) % (30) % (3) 7% (9) 2% (34) 27% (74) 274Ethnicity: Other 7% (35) 4% (29) 7% (34) 7% (5) 8% (5) 3% (27) 24% (50) 204Relig: Protestant 8% (42) 25% (32) 6% (84) 8% (45) 5% (26) 3% (70) 26% (4) 539Relig: Roman Catholic 3% (50) 28% (05) 5% (57) 4% (6) 8% (30) 2% (45) 20% (75) 378Relig: Something Else 8% (7) % (23) 5% (32) 6% (4) 7% (6) 3% (28) 4% (9) 22Relig: Jewish 9% (5) 2% (2) 7% (0) 9% (5) 0% (6) 9% () 5% (9) 58Relig: Evangelical 0% (63) 22% (38) 6% (98) 6% (36) 7% (45) 2% (77) 27% (68) 626Relig: Non-Evang. Catholics 0% (58) 28% (54) 6% (87) 7% (40) 5% (30) 3% (7) 2% (9) 559Relig: All Christian 0% (2) 25% (293) 6% (85) 6% (76) 6% (75) 2% (48) 24% (288) 85Relig: All Non-Christian 8% (7) % (23) 5% (32) 6% (4) 7% (6) 3% (28) 4% (9) 22Community: Urban 0% (55) 8% (0) 4% (75) 8% (42) 5% (28) 8% (96) 27% (49) 546Community: Suburban 9% (89) 22% (29) 4% (44) 7% (73) 8% (78) 3% (33) 26% (26) 997Community: Rural 7% (48) 8% (7) 7% (3) 6% (39) 6% (40) 3% (84) 33% (27) 658Employ: Private Sector 0% (70) 24% (7) 8% (25) 6% (40) 7% (48) 3% (9) 23% (66) 70Employ: Government 2% (2) 26% (46) 2% (22) 8% (5) 6% () 2% (20) 24% (43) 77Employ: Self-Employed 0% (20) 8% (37) 5% (3) 0% (20) 6% (3) 8% (37) 22% (45) 203Employ: Homemaker 2% (3) 9% (2) 5% (9) 8% (0) 8% (0) 4% (8) 43% (54) 26Employ: Student % () 6% (7) 0% () 5% (5) 3% (4) 6% (7) 30% (32) 06Employ: Retired 6% (26) 2% (97) 3% (58) 8% (37) 5% (23) 6% (72) 32% (47) 460Employ: Unemployed 9% (5) 9% (7) 7% (30) 8% (4) 7% (3) 5% (27) 35% (62) 79Employ: Other % (26) 7% (40) 5% (36) 6% (3) 6% (5) 3% (3) 32% (78) 239Military HH: Yes 8% (3) 27% (0) 7% (63) 8% (29) 8% (29) % (43) 2% (80) 376Military HH: No 9% (60) 8% (335) 5% (270) 7% (26) 6% (7) 5% (270) 30% (547) 825
Continued on next page
National Tracking Poll #181011, October, 2018
513
Table HRdem1_5
Table HRdem1_5: How often do you watch or stream the following?Sporting events
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 220RD/WT: Right Direction % (00) 2% (98) 7% (57) 6% (58) 6% (58) 3% (7) 25% (235) 922RD/WT: Wrong Track 7% (92) 9% (239) 4% (75) 8% (96) 7% (88) 5% (96) 3% (392) 279Trump Job Approve 0% (94) 22% (203) 7% (55) 6% (58) 6% (56) 4% (29) 26% (24) 937Trump Job Disapprove 8% (95) 9% (222) 4% (59) 7% (86) 7% (84) 4% (65) 29% (336) 47Trump Job Strongly Approve 2% (6) 20% (99) 6% (78) 5% (23) 7% (33) 4% (70) 26% (3) 494Trump Job Somewhat Approve 7% (33) 23% (04) 7% (77) 8% (35) 5% (24) 3% (60) 25% (0) 443Trump Job Somewhat Disapprove 0% (35) 22% (76) 3% (45) 6% (22) 9% (32) 4% (46) 25% (82) 336Trump Job Strongly Disapprove 7% (60) 8% (47) 4% (4) 8% (64) 6% (52) 5% (9) 3% (253) 8#1 Issue: Economy 9% (59) 2% (32) 6% (04) 6% (39) 8% (49) 6% (04) 23% (45) 632#1 Issue: Security 8% (26) 2% (64) 7% (52) 6% (9) 6% (9) % (33) 3% (93) 304#1 Issue: Health Care 7% (26) 8% (63) 7% (60) 7% (24) 5% (7) 4% (48) 32% (4) 354#1 Issue: Medicare / Social Security 8% (27) 22% (8) 4% (50) 9% (3) 4% (6) 7% (6) 27% (99) 366#1 Issue: Women’s Issues 9% (4) 5% (22) 4% (2) 6% (9) % (6) 5% (22) 3% (46) 49#1 Issue: Education 0% (7) 22% (36) 5% (24) 0% (7) 7% (2) 9% (4) 27% (43) 62#1 Issue: Energy 2% (3) 2% (3) 2% (3) 0% () 3% (4) 0% () 30% (33) 08#1 Issue: Other 8% (0) 2% (27) 8% (0) 3% (4) 2% (3) 5% (9) 43% (54) 272016 Vote: Hillary Clinton 9% (66) 9% (39) 5% (2) 8% (60) 6% (45) 7% (22) 25% (82) 7262016 Vote: Donald Trump % (82) 24% (80) 6% (6) 6% (4) 6% (43) 2% (85) 26% (92) 7402016 Vote: Someone else 6% (0) 25% (45) 3% (23) 0% (8) 9% (6) 2% (2) 25% (46) 792016 Vote: Didnt Vote 6% (34) 3% (72) 4% (78) 6% (35) 7% (4) 5% (85) 37% (206) 550Voted in 2014: Yes 0% (34) 24% (33) 5% (26) 7% (99) 6% (84) 5% (205) 24% (33) 40Voted in 2014: No 7% (58) 3% (05) 4% (6) 7% (56) 8% (62) 3% (08) 37% (296) 8002012 Vote: Barack Obama 9% (79) 22% (93) 6% (38) 8% (7) 6% (53) 4% (2) 25% (220) 8752012 Vote: Mitt Romney 0% (57) 24% (29) 5% (83) 5% (29) 6% (34) 4% (75) 26% (4) 5472012 Vote: Other 8% (7) 27% (25) 5% (4) 5% (4) 5% (5) 22% (2) 8% (7) 942012 Vote: Didn’t Vote 7% (46) 3% (90) 4% (98) 7% (49) 8% (55) 4% (95) 36% (249) 682
Continued on next page
514
Morning ConsultTable HRdem1_5
Table HRdem1_5: How often do you watch or stream the following?Sporting events
Demographic Every day
Severaltimes perweek
About onceper week
Severaltimes permonth
About onceper month
Less oftenthan onceper month Never Total N
Adults 9% (92) 20% (437) 5% (332) 7% (54) 7% (46) 4% (33) 28% (627) 2204-Region: Northeast % (42) 9% (75) 8% (70) 9% (34) 7% (27) % (44) 25% (00) 3944-Region: Midwest 9% (40) 24% (09) 2% (56) 8% (35) 6% (30) 4% (63) 28% (30) 4624-Region: South 8% (63) 9% (53) 7% (43) 6% (53) 6% (50) 3% (07) 3% (254) 8254-Region: West 9% (46) 9% (99) 2% (63) 6% (32) 7% (39) 9% (99) 27% (42) 520Favorable of Trump 0% (95) 22% (207) 5% (42) 6% (55) 6% (59) 3% (7) 27% (250) 924Unfavorable of Trump 8% (86) 9% (27) 5% (69) 8% (88) 7% (78) 5% (77) 29% (328) 44Very Favorable of Trump 2% (60) 8% (94) 7% (87) 4% (23) 7% (34) 3% (66) 29% (50) 55Somewhat Favorable of Trump 8% (34) 28% (3) 3% (54) 8% (32) 6% (24) 2% (5) 24% (00) 409Somewhat Unfavorable of Trump 9% (2) 25% (57) 7% (39) 8% (8) 6% (4) 4% (32) 20% (46) 228Very Unfavorable of Trump 7% (65) 7% (60) 4% (30) 8% (69) 7% (65) 6% (45) 3% (282) 96Frequent TVWatcher 0% (7) 24% (393) 6% (272) 7% (3) 6% (02) 3% (28) 23% (377) 646Frequent Movie Watchers 3% (25) 23% (228) 8% (74) 6% (62) 6% (62) 3% (24) 22% (24) 990Note: Row proportions may total to larger than one-hundred percent due to rounding. For more information visit MorningConsultIntelligence.com.
National Tracking Poll #181011, October, 2018Respondent Demographics Summary
Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xdemAll Adults 220 00%
xdemGender Gender: Male 062 48%Gender: Female 39 52%
N 220
age5 Age: 18-29 490 22%Age: 30-44 524 24%Age: 45-54 406 8%Age: 55-64 346 6%Age: 65+ 436 20%
N 220
demAgeGeneration Generation Z: 18-21 20 9%Millennial: Age 22-37 568 26%
Generation X: Age 38-53 608 28%Boomers: Age 54-72 79 33%
N 2096
xpid3 PID: Dem (no lean) 769 35%PID: Ind (no lean) 586 27%PID: Rep (no lean) 846 38%
N 220
xpidGender PID/Gender: DemMen 362 6%PID/Gender: DemWomen 407 8%
PID/Gender: Ind Men 28 3%PID/Gender: Ind Women 305 4%
PID/Gender: Rep Men 49 9%PID/Gender: Rep Women 427 9%
N 220
xdemIdeo3 Ideo: Liberal (1-3) 735 33%Ideo: Moderate (4) 470 2%
Ideo: Conservative (5-7) 740 34%N 944
xeduc3 Educ: College 53 69%Educ: Bachelors degree 444 20%
Educ: Post-grad 244 %N 220
Continued on next page
515
Morning ConsultRespondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xdemInc3 Income: Under 50k 280 58%Income: 50k-100k 69 28%
Income: 100k+ 302 4%N 220
xdemWhite Ethnicity: White 723 78%
xdemHispBin Ethnicity: Hispanic 350 6%
demBlackBin Ethnicity: Afr. Am. 274 2%
demRaceOther Ethnicity: Other 204 9%
xrelNet Relig: Protestant 539 24%Relig: Roman Catholic 378 7%Relig: Something Else 22 0%
N 37
xreligion1 Relig: Jewish 58 3%
xreligion2 Relig: Evangelical 626 28%Relig: Non-Evang. Catholics 559 25%
N 85
xreligion3 Relig: All Christian 85 54%Relig: All Non-Christian 22 0%
N 406
xdemUsr Community: Urban 546 25%Community: Suburban 997 45%
Community: Rural 658 30%N 220
xdemEmploy Employ: Private Sector 70 32%Employ: Government 77 8%
Employ: Self-Employed 203 9%Employ: Homemaker 26 6%
Employ: Student 06 5%Employ: Retired 460 2%
Employ: Unemployed 79 8%Employ: Other 239 %
N 220
xdemMilHH1 Military HH: Yes 376 7%Military HH: No 825 83%
N 220
Continued on next page
516
National Tracking Poll #181011, October, 2018Respondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
xnr1 RD/WT: Right Direction 922 42%RD/WT: Wrong Track 279 58%
N 220
Trump_Approve Trump Job Approve 937 43%Trump Job Disapprove 47 52%
N 2084
Trump_Approve2 Trump Job Strongly Approve 494 22%Trump Job Somewhat Approve 443 20%
Trump Job Somewhat Disapprove 336 5%Trump Job Strongly Disapprove 8 37%
N 2084
xnr3 #1 Issue: Economy 632 29%#1 Issue: Security 304 4%
#1 Issue: Health Care 354 6%#1 Issue: Medicare / Social Security 366 7%
#1 Issue: Women’s Issues 49 7%#1 Issue: Education 62 7%
#1 Issue: Energy 08 5%#1 Issue: Other 27 6%
N 220
xsubVote16O 2016 Vote: Hillary Clinton 726 33%2016 Vote: Donald Trump 740 34%2016 Vote: Someone else 79 8%2016 Vote: Didnt Vote 550 25%
N 295
xsubVote14O Voted in 2014: Yes 40 64%Voted in 2014: No 800 36%
N 220
xsubVote12O 2012 Vote: Barack Obama 875 40%2012 Vote: Mitt Romney 547 25%
2012 Vote: Other 94 4%2012 Vote: Didn’t Vote 682 3%
N 298
xreg4 4-Region: Northeast 394 8%4-Region: Midwest 462 2%
4-Region: South 825 37%4-Region: West 520 24%
N 220
Continued on next page
517
Morning ConsultRespondent Demographics Summary
Summary Statistics of Survey Respondent DemographicsDemographic Group Frequency Percentage
Trump_Fav Favorable of Trump 924 42%Unfavorable of Trump 44 52%
N 2068
Trump_Fav_FULL Very Favorable of Trump 55 23%Somewhat Favorable of Trump 409 9%
Somewhat Unfavorable of Trump 228 0%Very Unfavorable of Trump 96 42%
N 2068
HRdem1 Frequent TVWatcher 646 75%
HRdem2 Frequent Movie Watchers 990 45%
Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calcu-lated with demographic post-strati cation weights applied.
518
National Tracking Poll #181011, October, 2018 519