native advertising - new marketing tools
DESCRIPTION
Presented to the Icehouse Business Incubator consultants. Summary of what is and is not native advertising, how it fits into content marketing and why it's important for small business startup marketing.TRANSCRIPT
![Page 1: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/1.jpg)
Native Advertising
The biggest thing in Marketing since ages ago
![Page 2: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/2.jpg)
Native advertising is a web advertising method in which the
advertiser attempts to gain attention by providing content in
the context of the user's experience
![Page 3: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/3.jpg)
Paid Owned Earned
![Page 4: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/4.jpg)
![Page 5: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/5.jpg)
![Page 6: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/6.jpg)
![Page 7: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/7.jpg)
![Page 8: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/8.jpg)
![Page 9: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/9.jpg)
Labeling
![Page 10: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/10.jpg)
HuffPo labeling
![Page 11: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/11.jpg)
BuzzFeed labeling
![Page 12: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/12.jpg)
Mashable labeling
![Page 13: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/13.jpg)
Linked In labeling
![Page 14: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/14.jpg)
Success measures
![Page 15: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/15.jpg)
Church versus State
![Page 16: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/16.jpg)
Embrace change.“The media industry is bifurcated
into two distinct worlds: the struggling traditional segment that longs for a simpler, more profitable past that will never return; and the vibrant, entrepreneurial segment that is reinventing the industry
before our eyes. The simple act of choosing to live on the new, wide-
open frontier is a powerful step toward success.”
![Page 17: Native advertising - new marketing tools](https://reader036.vdocument.in/reader036/viewer/2022062513/554d04b4b4c905d4568b4795/html5/thumbnails/17.jpg)
@[email protected]://www.slideshare.net/rcaroe/