native advertising part 1 of 2

Native Advertising:An overview of the industry from forms to facts.

Table of Contents:

Page Title: Page Numbers:Native Advertising 3Native Video Advertising 17Native Video Advertising Tips 25A Look at Facebook 30Twitter 34Work Cited 39

Native Advertising: Definition-

A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed

Match the visual design of the experience they live within, and look and feel like natural content

Must behave consistently with the native user experience, and function just like natural content


Native advertising has emerged in the past year as:

Effective And Successful Expensive Marketing Channel

It can be in print publications and in online news sources


Native advertising is

editorial content containing

product messages

Sponsor pays the publication for placement

It’s also called sponsored

content

How it works:

Compiled by author from source sharethorugh.com

Native Advertising:Forms-

In-feed Units: Forbes and Yahoo

Paid Search Units: Google and Bing

Recommendation Widgets:

Gravity and Outbrain Promoted Listing:

Amazon and Foursquare

IAB standard ads with Native Elements:Appssavvy and EA

Custom: Pandora and Flipboard


Native Advertising:Things to Consider-

Form

Function

Integration

Buying and Targeting

Measurement

Disclosure

Native Advertising:Companies that Monetize Native Ads-

Facebook

Instagram

Pinterest

Times Inc.

Twitter

Tumblr.

Forbes

Wall Street Journal

New York Times

USA Today


Native Advertising:Top Objectives of Native

Ads-

Awareness Branding Brand

AffinityPurchase

Intent


Native Advertising:Why Go Native?

25% more consumers

viewed native ads

2% more viewed ads vs. editorial

content

18% higher lift in

purchase intent than banner ads

97% of media buyer report these

ads to be effective in achieving branding

goals


Native Advertising:Facts-

Americans spend an increased amount of time on their mobile devices:

Year: Hours:

2011 18

2014 34

13% of Americans

using mobile devices say

they are willing to receive ads

on their phones in

exchange for services

Exposure to mobile ads can produce a 45%

lift in intent

Native ads receive 52% more visual focus than banners


Contact Us for the Full Presentation:

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T: 727 538 4112E: [email protected]

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Work Cited: "7 Ways to Use Facebook Native Video to Better Connect With Your Fans." Social Media

Examiner RSS. 14 July 2015. Web. 16 Sept. 2015. <http://www.socialmediaexaminer.com/facebook-native-video/>.

"Brands Shifting From YouTube To Native Video On Twitter." Marketing Land. 14 Sept. 2015. Web. 16 Sept. 2015. <http://marketingland.com/brands-shifting-from-youtube-to-native-video-on-twitter-142477?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=mday&mkt_tok=3RkMMJWWfF9wsRonuq7JZKXonjHpfsX56ukvX6OygYkz2EFye+LIHETpodcMTcRlMr3YDBceEJhqyQJx>.

"Here's Why Native Video Works so Effectively." Adknowledge. 24 Apr. 2015. Web. 16 Sept. 2015. <http://www.adknowledge.com/blog/what-is-native-video-advertising/>.

"Native Advertising - The Official Definition." Native Advertising - The Official Definition. Web. 16 Sept. 2015. <http://www.sharethrough.com/nativeadvertising/>.

"Native Advertising Playbook." IAB.net. Web. 16 Sept. 2015. <http://www.iab.net/media/file/IAB-Native-Advertising-Playbook2.pdf>.

"Native Advertising Outlook 2014 and Beyond." Localmedia.org. Web. 16 Sept. 2015. <https://www.localmedia.org/wp-content/uploads/2014/07/01_830_NativeAdvertisingOutlookfor2014andBeyond_Josey-Compatibility-Mode.pdf>.

"Native Video Advertising: The Next Big Content Marketing Trend." CyberAlert Blog. Web. 16 Sept. 2015. <http://www.cyberalert.com/blog/index.php/native-video-advertising-the-next-big-content-marketing-trend/>.