Nativetravel fashion culture

-Name-Concept and audience

-Unique selling point-Design

-Competitors-Target readership

-Research

CONCEPT STATEMENTNative magazine is a student-led publication that aims to

inspire and enrich a younger audience. It is made to be enjoyed and yet informative.

Though travel,culture and style we seek to scratch beneath the surfaceof different cultural issues and events, whilst inspiring our

readers along the way.

At Native we encourage everyone to discover their own path anddisregard the traveller stereotypes and clichés. We want our

audience to feel motivated to explore the real world on both a global and local level, whilst finding their own hidden gems along the

way. Native is about exploring new roots without forgetting your own.

TARGET AUDIENCE

- Female- ages 18-25

- Creative- wanderlust

- Open minded- aspiration

WHAT DO WE OFFER?

- Fresh perspective- A connection between Cornwall and the rest of

the world- Imagination

- Cultural education- Bringing the world to Cornwall

- Global + local- Escapism

Read in coffee shops, on transport and lunchbreaks

Small enough to put it in your bag for traveling

Independent non budget brand

Scrapbook/journal

Some thing you keep and read more than once

Layout ideasDouble page spread feature

Magazine size: 200 x 230mm9 columns

17mm x 20mm margins

MOOD BOARD

-We felt that it fitted the brand more and theoverall style of the magazine

-We also felt that it complimented our mission statement

-Our working title of salt was too similar to local brand sea salt. We didn’t want to be associated

with other brands

Feature idea 1(Travel/culture)

From Falmouth to Falmouth

In this feature idea we explore the differences between Falmouth in Cornwall and Falmouth in Jamaica.

interviewing one person from Falmouth Cornwall and vice versa. It will be really interesting to see the difference between culture yet the possible similarities in the way

people live

Feature idea 2 (Fashion)

Do you know what you’re wearing?

This feature idea explores the way fashion and the way people follow trends

The idea that everyone ends up wearing the same thingsDo some people actually like what they’re wearing or wearing

it to follow trendsThe death of individuality

Interviewing local fashion designers and independent clothing stores on popular trends and designs/ their view on

mainstream high street clothing

Feature Idea 3(culture)

independent cafes: the daily grind

A feature on the success of independent cafes in Cornwall, and how they manage to stand out from the crowd

compared to other chains. interviewing owners of different coffee shops (Midtown Deli,

108 Coffee, etc) as well as speaking to different business specialists.