natm business travel 2.0

Mobile & Internet& Travel

Vincent Everts+31647180864

donderdag 25 november 2010

Vincent Everts?


InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Tudou.com bigger YouTube


Social Media

2.0


• Mijn Tools


Videoblogger


Videoblogger

Talk to Me!


• kassa


Make your own company TV Channel


find, collect, publish

www.yubby.comdonderdag 25 november 2010

http://www.yubby.com


find, collect, publish

www.yubby.comdonderdag 25 november 2010

What are we going to talk about?


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7


Roaming buitenland?

17donderdag 25 november 2010

18


19


• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube


§


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-71






Dell notebooks


37


E-commerce worldwide

2010: €500B

+10%

bron: forrester

Web influenced: €3000Bdonderdag 25 november 2010

Online bestedingen

2009: 8 miljard euro

2009: 7,3 miljard euro

+10%

bron: thuiswinkel.org

Web-influenced 48 miljard


ProductinformatieSocial toolsdonderdag 25 november 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


LondonCalling.mobi

Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate

why one choice is better than another choice.


LondonCalling.mobi



Operations delivers.


LondonCalling.mobi



Operations delivers. Any gap between the two drives a conversation

on the social Web.

Dave Evans bit.ly/nublackdonderdag 25 november 2010

43


44


LondonCalling.mobidonderdag 25 november 2010

48


49


kindle


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


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53


54


http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php



54






55


beta


• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008donderdag 25 november 2010

7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSdonderdag 25 november 2010

RSS Readers


RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk

Communication 2.0


“What are you doing in 140 characters”


Customer service


Why callvia computer?


It’spersonal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationdonderdag 25 november 2010

Revisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 software


Get feedback


Social Networking


Twitter/linkedin/Facebook corperate strategy

Product/Mrk/SalesTone of voice

Tools


Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35donderdag 25 november 2010

3515-02-07 ROOS - Regionale TV in 2010 35donderdag 25 november 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

Internetvideois not just YouTube!


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl



mailto:[email protected]




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