natrue presentation innocos paris
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NATRUE ORGANIZATION - QUARDIAN OF THE PHILISOPHY AND VALUES BEHIND THE NATURAL AND ORGANIC COSMETIC SEC- TOR • Mission, goals, achievements to date• About NATRUE Members: values and practices • NATRUE-UEBT: Cooperation Agreement • The International Label Management Center • Mission, goals, achievements to date• International harmonization - NSF • Future developments Julie Tyrrell, Director General, NatrueTRANSCRIPT
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NATRUE – The International Natural and Organic Cosmetics Association Julie Tyrrell, Director General – InnoCos Europe – Paris - 9 June 2011
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Why NATRUE?
Since 2008: Facing our sector’s challenges
We want to keep the soul in the
sector
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Our Mission
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 3
NATRUE unites those who support true Natural and Organic Cosmetics made in honest respect for people and nature.
We embrace all who commit to our high standards of quality and integrity to join us so people worldwide can enjoy Natural Cosmetics truly worthy of that name.
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Our goals
Develop widely-accepted qualified network
Represent natural and organic industry world wide
Promote awareness of ingredients’ values for people and the environment
Ensure availability and diversity of premium raw materials
Establish international, transparent, quality driven label
Support scientific activities and provide data to EU institutions
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Our structure
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Membership Assembly
Board of Directors
Secretariat
Communi-cations Working Group
Regulatory and Scientific Working
Group
Advisory Board
NATRUE Scientific Committee Criteria and Label
Split responsabilities
International Label Management Center (ILMC)
NATRUE approved certifier
NATRUE approved certifier
NATRUE approved certifier
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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Our People: English, French, German, Italian and Japanese
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Julie Tyrrell Director General
Vincent Letertre Technical Director
Rebecca Spohn
Administrative Assistant
Francesca Morgante
ILMC Coordinator
ShokoFuruno Scientific Officer
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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Greenwashing creates
confusion & endangers the credibility of
the sector Page 7 © NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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How is NATRUE addressing Greenwashing? Strict international criteria
Article 20 Cosmetics Regulation
Eco Regulation
ISO TC217 WG 4
NATRUE-Label NSF ANSI 305/384
NPA
USDA Organic IFOAM
Australia
Brazil
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Standards for N&O - NATRUE is engaged: Or… what is IN the product!
DG SANCO – Article 20 Cosmetics Regulation
IFOAM EU – ECO Regulation: Member of and working with IFOAM EU
Participation in ISO 217 WG 4 pending final approval
Harmonizing with NSF ANSI 305 – NSF ANSI 384 natural cosmetics (NATRUE Level 1) – NPA(?)
Our aim: Ensuring strict international regulation of N&O cosmetics whilst ensuring organic cosmetics remain natural…
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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How is NATRUE addressing Greenwashing? Partnering with like-minded and complimentary organizations
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Strong Partners
Ensuring that people are treated
with respect
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How is NATRUE addressing Greenwashing? CSR… The very DNA of Members
1 Natural Paradise
Sustainable construction combined with Feng Shui and energetic principles.
ECO Balance sheet kept to track consumption of energy, paper and other resources to help make informed and environmentally aware decisions in the future
Solar panels support ALL electrical needs
Passive lighting design method strategically placed windows, overhangs and other architectural elements to make energy saving use of natural light and heat from the sun
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Geothermal temperature regulation
Carbon neutral energy
Honeycomb construction dramatically reduces use of steel and concrete by 20%
Atmospheric considerations – it feels so good to be there (working or visiting…)
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CSR
Parnterships with farmers launched over two decades ago:
Australia – Brazil – Bhutan – Egypt – El Salvador – France- India – Italy –
Magadascar – Morrocco – Nepal – Peru – Portugal – Sri Lanka – Spain –
Turkey…
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CSR
Another example:
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 12
Burt’s Bees Social and Environmental Report 2010 is available on-line
Environment:
Green packaging
Conservation
Green Office
April 2010 Zero waste to landfill!
Social Responsibility:
Giving back: From cleaning up to creating affordable housing…
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The NATRUE Organization and Link to the NATRUE Label
The NATRUE Organization represents the authentic N&O cosmetics sector
The NATRUE Label defines high quality natural and organic cosmetic products at an international level in line with the values & philosophy of the Organization.
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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The International Label Management Center
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell Page 14
The NATRUE Label: achievements to date
• Over 1500 finished products certified in 2,5 years from more than 60 different Brands and a large number of products in the pipeline
20 new brands in the last 6 months
The NATRUE Label: on going developments
ISEAL accreditation (ISEAL: International Alliance for Environmental and Social Standards)
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Natural
cosmetics
don't grow
on trees
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Products are not equal
I am an essential oil.
I’m pure.
I am a
make up.
I need
pigments.
I am a shampoo.
I need surfactants.
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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13 product
categories
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Permitted substances
Water
not counted in the amount
of natural substances
DERIVED NATURAL
SUBSTANCES
NATURE IDENTICAL
SUBSTANCES
(inorganic pigments and
preservatives)
NATURAL
SUBSTANCES
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Putting the natural back into the bottle
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...and if
we made your
products
speak?
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m.natrue.org/ac7
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Product description on the mobile phone
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An international platform providing transparency
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Going to North America
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American Natural Personal Care Standard
Harmonization NATRUE-NSF:
NATRUE Level 1 as basis of the American National Standard for natural cosmetics – process launched March 2010
NATRUE Level 2 - NSF ANSI 305
Equivalency Agreement sine March 2010 – now working to harmonize
© NATRUE 2011 · InnoCos Europe 2011 · Paris · 9 June 2011 · Julie Tyrrell
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Trust IS BUILT
ON HONESTY AND
TRANSPARENCY
TRUST is
SUSTAINABLE!
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Julie Tyrrell, Director General
NATRUE · International Natural and Organic Cosmetics Association
Floor 2 · Rue Washington 40 · 1050 Brussels · Belgium Phone +32 (0)2 613 29 30· Fax +32 (0)2 613 29 39
[email protected] · www.natrue.org · www.facebook.com/NATRUE
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