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April-June 2015
Natural & Organic Quarterly Trends
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Trends April-June 2015
Table Of Contents
SPINS Natural Channel Industry Update.........................................................3 – 8 SPINS Natural Channel Top New Items….......................................................8 – 11 SPINS Channel Dynamics…………………………………………………………………………..12 – 15 SPINS Natural Channel Back-Up ……………………………………………………………....16 – 18 Bulk Commodities…………………………………………………………………………………....19 – 23 UNFI Natural Channel Growth Trends Analysis Methodology…………………...24 – 25 Strong Growth Trends……………………………………………………………………………….26 – 32 Top New Items……………………………………………………………………………………….…33 – 40 Projecting and Preparing for the Future…………………………………………………...41 – 45 Featured Products Listing………………………………………………………………………....46 – 51
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Trends April-June 2015
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Trends April-June 2015
• Natural Product Index (NPI), also referred to as Natural Products, is a subset of 4 of 8 brand positions that compose the core Natural/Organic Product set within each of SPINS 3 Data Channels: Natural, Specialty Gourmet, and Conventional (Food).
• NPI allows SPINS to aggregate data metrics across all 3 channels for a singular view of Natural Products trends.
– Trends analysis reflects the aggregate view of the Natural, Specialty Gourmet, and Conventional (Food) Channels.
– All Departments (data classifications) are included. – Only UPC items, no bulk or random weight are included.
• Market: Total US • Period: Current 12 Weeks (Ending 6/14/2015) vs. the same quarter 1 year ago.
– Q2-2015 vs Q2-2014 Quarter-to-Quarter (QTQ). – Dollar Sales used for analysis and rankings.
• New Items are defined as having zero dollar sales in the same quarter 1 year ago.
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Data Assumptions
SPINS Natural Channel Industry Update
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Trends April-June 2015
Executive Summary: • Natural Products growth was 9.1% over Q2-2014, with the Conventional Channel dominating. • The top 5 departments drove 91% of the current NPI dollars and 69% of the total dollar growth. • 79.6%, or $345M, of New Item dollar share was driven by 3 departments: Grocery, Refrigerated,
and Frozen. • Channel Dynamics indicated Distribution and Store Count growth contributed to the Natural
Products increase Quarter to Quarter.
SPINS Industry Update
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Natural Channel Industry Update
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Trends April-June 2015
SPINS Natural Products Channel Aggregate - Department Growth Trends
• The top 5 departments drove 91%, or $6.9B, of the Q2 NPI dollars and 88%, or $650M, of dollar growth QTQ. • Grocery departments (*) drove 85.2%, or $6.5B, of Q2-2015 dollars, down 0.1 points vs. same quarter a year ago.
• Grocery Departments grew 9.0%. • Grocery, on it’s own, drove 41% of the Q2 total dollars and 37% of the total dollar growth QTQ.
SPINS Natural Channel Industry Update
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Trends April-June 2015
Top 15 Category Growth Trends
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
• The top 15 categories drove 56%, or $4.2B, of the total NPI dollars and 59% , or $375M, of dollar growth QTQ. • Grocery categories (*) drove 96%, or $4.06B, of the Q2-2015 dollars, up 1.0 points vs. the same quarter a year ago. • Within Grocery, Refrigerated and Frozen made 71.1%, or $2.9B, and drove 68%, or $247M, in dollar growth.
• Vitamins & Minerals category drove the remaining top 15 categories with 4%, or $169M, in sales and 7.0%, or $11.0M.
SPINS Natural Channel Industry Update
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Trends April-June 2015
Natural and organic sales continue to outpace total channel sales.
NATURAL - STANDARDS, 58.0%
SPECIALTY NATURAL, 15.2%
NATURALLY PERCEIVED, 19.0%
CONVENTIONAL NATURAL, 7.8%
Dollar Growth by Brand Position in Each Channel
SPINS Brand Positioning Natural Supermarkets Specialty Gourmet Supermarkets Conventional (Food)
Natural Standards 6.2% 8.1% 9.6%
Specialty Natural 13.3% 8.8% 18.3%
Naturally Perceived 11.0% 6.5% 4.3%
Conventional Natural 18.2% 20.7% 11.4%
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
Brand Position Share by Channel
Total Natural $ Growth by Channel 7.1% 8.2% 9.7%
Dollar Share Across All Channels by Natural Brand Position
Aggregate Channel $ Growth = 9.1%
Natural Products: Brand Positioning
SPINS Natural Channel Industry Update
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Trends April-June 2015
Top New Item - Brands by Department
Refrigerated: Chobani, Odwalla, Silk, Stonyfield Farm, Private Label Organic, Blue Diamond Almond Breeze, The Greek Gods, Kevita, Suja, Noosa
Grocery: Peets Coffee, Questbar, Private Label Organic, Green Mountain, Kettle Brand, Pom Tea, Popcorn Indiana, Materne Gogo Squeez, La Croix, Clif Bar
Produce Brands: Private Label Organic, Earthbound Farm, Organic Girl, Giorgio Organic, Grimmway, Berries Paradise, Naturipe, Gourmet Garden, Driscolls Organic, Bolthouse Farms
Vitamins & Supplements (V&S): Garden Of Life, Private Label, Vega, Nature Made, Renew Life, Emergen-C, Natures Bounty, Sundown, Airborne, Ricola
Frozen Brands: Ben & Jerrys, Private Label Organic, Talenti, Hillshire Farm Naturals, Evol, Yasso, So Delicious Dairy Free, Alexia, Strauss Brands, Earthbound Farm
Body Care:- Andalou Naturals, Dr Hauschka, Simplers, Alaffia, Unitrex, Burts Bees, Mineral Fusion, Jason Natural Cosmetics, Xylichew, Mychelle
General Merchandise: Milos Kitchen, Mrs Meyers, Waggin Train, Rachael Ray Nutrish, Seventh Generation, Method, Freshpet, Purina One Beyond, Critter Care, The Honest Company
SPINS Natural Channel Industry Update
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Trends April-June 2015
New Item Top Attributes
• Since Q4-2014, the SPINS Product Library team has significantly expanded the breadth of SPINS attribute coding. • The above depicts SPINS and Third Party Item Attribute values for “UPC coded items only.”
• Dollar values reflect each attribute’s contribution to the Quarter for New Items. • Multiple Attributes cross multiple categories.
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Natural Channel Industry Update
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Trends April-June 2015
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Trends April-June 2015
+9.7%
Dollar Growth
+5.9%
Unit Growth
+3.3%
Average Retail Price Change
-3.7% Same Store Velocity Growth
+0.2% Store Count Growth
+9.8% Distribution Point Growth
Conventional (Food) Dynamics What’s driving natural product growth within the Conventional Multi Outlet? Natural product sales growth in the stores can be attributed primarily to store count growth and increased distribution.
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Natural Channel Industry Update
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Trends April-June 2015
+10.7%
Dollar Growth
+7.9%
Unit Growth
+2.6%
Average Retail Price Change
-0.9% Same Store Velocity Growth
+4.5% Store Count Growth
+4.2% Distribution Point Growth
What’s driving natural product growth within Specialty Gourmet Supermarkets?
Natural product sales growth in stores can be attributed to both distribution and store count.
Specialty Gourmet Channel Dynamics
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Natural Channel Industry Update
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Trends April-June 2015
+9.1%
Dollar Growth
+7.1%
Unit Growth
+1.8%
Average Retail Price Change
-1.3% Same Store Velocity Growth
+5.3% Store Count Growth
+3.0% Distribution Point Growth
What’s driving natural product growth within Natural Supermarkets?
Natural product sales growth in stores can be attributed primarily to store count growth and increased distribution.
Natural Channel Dynamics
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Natural Channel Industry Update
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Trends April-June 2015
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Trends April-June 2015
Department Growth Trends Q2-2015 Grocery, Refrigerated, Frozen, and General Merchandise (Pet Food & Cleaners) are strongest in
driving dollar growth QTQ.
• The top 5 departments drove 91%, or $6.9B, of the Q2 NPI dollars and 88%, or $650M, of dollar growth QTQ. • Grocery departments (*) drove 85.2%, or $6.5B, of Q2-2015 dollars, down 0.1 points vs. same quarter a year ago.
• Despite the drop, QTQ Grocery Departments grew 9.0%. • Grocery, on it’s own, drove 41% of the Q2 total dollars and 37% of the total dollar growth QTQ.
Category Rank
Q2-2015 Dollars
Category Rank
$ Growth QTQ
Department Q2-2015 Q2-2015 Q2-2014 % $ Growth QTQ $ Growth QTQ
1 1 *Grocery $3,078,555,016 $2,840,010,989 8.4% $238,544,0272 2 *Refrigerated $1,932,850,767 $1,762,440,444 9.7% $170,410,3233 3 *Frozen $851,199,474 $751,051,762 13.3% $100,147,7124 5 *Produce - Packaged $610,347,706 $582,483,539 4.8% $27,864,1675 7 Vitamins & Supplements $450,284,393 $427,341,923 5.4% $22,942,4706 4 General Merchandise $275,990,051 $243,304,217 13.4% $32,685,8347 6 Body Care $194,566,299 $170,743,074 14.0% $23,823,2258 9 Herbs & Homeopathic $106,041,268 $97,996,517 8.2% $8,044,7519 8 Alcohol $96,798,087 $85,319,583 13.5% $11,478,504
10 11 Other $1,177,684 $1,082,252 8.8% $95,43211 10 Over-The-Counter (Otc) Medicines $1,129,194 $912,927 23.7% $216,267
NPI Grand Total $7,598,939,939 $6,962,687,227 9.1% $636,252,712
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
SPINS Natural Channel Industry Update
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Trends April-June 2015
Top 15 Category Growth Trends Q2-2015 Category
Rank Q2-2015 Dollars
Category Rank
$ Growth QTQ
Category Department Q2-2015 Q2 2015 Q2 2014 % $ Growth QTQ $ Growth QTQ
1 6 *Packaged Fresh Produce Produce - Packaged $610,347,706 $582,483,539 4.8% $27,864,1672 8 *Yogurt & Kefir Refrigerated $530,178,605 $505,322,493 4.9% $24,856,1123 7 *Chips Pretzels & Snacks Grocery $353,758,447 $327,809,181 7.9% $25,949,2664 9 *Milk Refrigerated $319,576,050 $294,919,521 8.4% $24,656,5295 3 *Refrigerated Juices & Functional Beverages Refrigerated $298,653,543 $260,962,768 14.4% $37,690,7756 1 *Frozen & Refr Meats Poultry & Seafood Frozen $252,027,031 $209,382,317 20.4% $42,644,7147 5 *Eggs Refrigerated $251,317,849 $221,347,665 13.5% $29,970,1848 11 *Refrigerated Non-Dairy Beverages Refrigerated $245,228,111 $227,324,447 7.9% $17,903,6649 2 *Energy Bars & Gels Grocery $235,981,905 $196,515,207 20.1% $39,466,698
10 13 *Bread & Baked Goods Grocery $230,451,595 $218,945,624 5.3% $11,505,97111 4 *Frozen Desserts Frozen $224,410,424 $191,599,547 17.1% $32,810,87712 12 *Coffee & Coffee Substitutes & Cocoa Grocery $190,522,316 $175,195,939 8.7% $15,326,37713 14 Vitamins & Minerals Vitamins & Supplements $169,365,018 $158,305,759 7.0% $11,059,25914 10 *Water Grocery $163,920,098 $139,514,813 17.5% $24,405,28515 15 *Fz Lunch & Dinner Entrees Frozen $154,998,404 $146,187,728 6.0% $8,810,676
Total NPI Top 15 Categories Total $4,230,737,102 $3,855,816,548 9.7% $374,920,554
Source: SPINscan Conventional (Powered by IRI), SPINScan Natural (proprietary), and SPINSscan Specialty Gourmet (proprietary) 12 weeks ending 6/14/2015. UPC Coded Items only. Growth based on dollar volume for current period versus year ago and is based on currently coded items.
• The top 15 categories drove 56%, or $4.2B, of the Q2-2015 NPI dollars and 59%, or $375M, of dollar growth QTQ. • Grocery categories (*) drove 96% or $4.06B of the Q2-2015 dollars, up 1.0 points vs. the same quarter a year ago.
• Within Grocery categories, the Refrigerated and Frozen dollar share made up 71.1% or $2.9B and drove 68%, or $247M, in dollar growth.
• Vitamins & Minerals drove the remaining top 15 categories with 4%, or $169M, in sales and 7.0%, or $11.0M, in growth QTQ
SPINS Natural Channel Industry Update
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Bulk Market Update • Organic demand outpaced supply, keeping most Organic prices very high. • Some unit fall-off is due to higher retail pricing but sales were strong overall. • Sales reflected an overall period increase of 5.86%. • Dried Fruits had the biggest gain at 13.34%. • The Nut category continued to grow at 11.65%. • Grains will rebound with the lower cost of Quinoa. • The Seed category slid, which is a reflection of the Chia market that dropped
significantly in cost and dollar value versus same period last year.
Bulk Commodities
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Trends April-June 2015
Bulk Market Update • Organic Mango Fillets
– 2015 Crop is great quality and in stock in all Distribution Centers. • Organic Beans
– Sales are off the charts as Bean demand is up. – Great summer salad item: feature Organic Heirloom Beans. – White Bean varieties, Great Northern and Cannellini, saw the biggest lift.
• Organic Bolivian Quinoa – Sales were slow due to high costs, but prices have started to come down. – Promote all varieties to rekindle sales.
Bulk Commodities
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Trends April-June 2015
New Items • Organic Domestic Pumpkin Seeds
– New Oregon grown variety offers great flavor alternative to Imported product. – Organic Raw Pumpkin Seeds:
• East: 171219 • West: 26067
– Organic Roasted Salted Pumpkin Seeds: • East: 172938 • West: 26069
• 100% No Sulfur Thai Fruit – Seawind’s Thai Fruit is the first and only 100% sulfur-free dried fruit line. – Mango:
• East: 171466 • West: 24821
– Papaya: • East: 171470 • West: 24834
– Pineapple Rings: • East: 171468 • West: 24827
– Ginger Slices: • East: 171471 • West: 24837
Bulk Commodities
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Trends April-June 2015
New Items • Blue Diamond Almond Flour
– Nutritiously superior to other processed flours, each serving has 6 grams of protein, 3.5 grams of fiber, and 75 milligrams of calcium. It’s also low on the glycemic index, gluten-free, and has Vitamin E.
– Natural Extra Fine Almond Flour: • East: 172408 • West: 36322
– Blanched Extra Fine Almond Flour: • East: 172410 • West: 36320
• Sprouted California Almonds – Great tasting almonds with added nutritional benefits of sprouted nuts. – Salted Sprouted Almonds:
• East: 162927 • West: 47707
– Salt-Free Sprouted Almonds: • East: 162928 • West: 47706
Bulk Commodities
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• Actual sales to Natural Independent Channel through nationwide UNFI distribution
• April-June 2015 compared to April- June 2014
• All numbers are based on actual sales from UNFI’s 17 distribution centers
Analysis Methodology
UNFI Natural Channel Growth Trends
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Trends April-June 2015
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Trends April-June 2015
Chips! Everyone loves a crunchy potato chip, and those made with healthier oils topped charts.
Boulder Canyon Avocado Oil Sea Salt Potato Chips saw over 80% growth this quarter. Avocado oil contains a high concentration of vitamins and minerals, along with monounsaturated fat which help lower LDL cholesterol.
Kettle Baked Olive Oil Potato Chips contain 65% less fat than their traditional counterparts. Olive oil is an integral part of the Mediterranean Diet which is associated with vitality, longevity, and low incidence of chronic disease.
Jackson’s Honest Chips are made with consumer-sought coconut oil. This superfood has been shown to speed up overall metabolism. Big win here posting triple digit growth.
http://www.express.co.uk/life-style/health/572665/Best-healthy-fats-and-oils-olive-coconut-avocado-pumpkin-seed
Strong Growth Trends
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Trends April-June 2015
Protein Innovation With the popularity of jerky, these innovative companies spun their own
protein-packed products.
Tanka Buffalo Apple Orange Bites saw nearly 70% sales increase. Made with prairie-raised buffalo, tart-sweet cranberries, and combined with apples and orange peels, these bites pack 7 grams of protein.
Vermont Smoke & Cure RealSticks saw incredible sales. Each variety is gluten free, contains 50% less fat, and 40% less salt than its competitors. Each stick contains 10 grams of protein.
Strong Growth Trends
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Trends April-June 2015
Ramen Lately, there have been an abundance of articles on where to find the best ramen in the U.S. This quick, versatile meal has gained popularity and now consumers are making it at home.
Lotus Foods Jade Pearl Ramen and Millet Brown Rice Ramen saw triple digit growth. Both varieties have 25% less sodium than regular ramen, are gluten free, low fat, vegan, and ready in just 4 minutes.
Koyo Ramen in Tofu & Miso, Lemongrass Ginger, and Garlic Pepper averaged an almost 40% growth this quarter. This quick ramen is baked and does not contain additives or preservatives.
Strong Growth Trends
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Trends April-June 2015
No Sugar, No Salt Consumers are avoiding diets high in sugar and salt.
Honest Tea Just Black Unsweetened 16 ounce tea flew out of grab-and-go coolers and off shelves, refreshing consumers across the U.S.
Good Karma Unsweetened Flax Milk with Protein is made from cold-pressed, unrefined flax seed oil and provides a balanced source of Omega-3’s and 6’s as well as 5 grams of protein per serving.
Pacific Foods Unsalted Chicken Stock and Unsalted Vegetable Stock in convenient 8 ounce sizes combined for over 40% growth. Both are excellent bases for sauces and gravies.
Strong Growth Trends
Silk Unsweetened Almond Coconut blend saw 82% growth. With only 35 calories and 50% more calcium than dairy milk, this perfect balance of coconut and almond is hard not to love.
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Trends April-June 2015
Refrigerated & Frozen Meat Alternatives As vegetarian and vegan meals are on the rise for meat and non-meat eaters alike, it is
not surprising to see these meatless options gain popularity nation wide.
Field Roast Apple Maple Breakfast Sausage gave consumers a meatless option to start off the day. Each vegan link has 5 grams of protein. Try their Wild Mushroom Deli Slices to change up your midday meal.
Tofurky saw almost 80% growth in both their Spinach Pesto Sausage and Andouille Sausage. This artisan line adds premium veggies to their already non-GMO certified and organic soy meatless products.
Sweet Earth saw triple digit sales increase in their Organic Santa Fe Veggie Burger. This 2 1/4lb burger contains roasted corn and black beans in a seitan base and boosts 15 grams of protein.
Strong Growth Trends
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Trends April-June 2015
Oral Care Keeping teeth white and breath fresh was a top priority of consumers, and sales of breath
fresheners alone were up over 30%.
Essential Oxygen’s Organic Peppermint Brushing Rinse helps start the day off right. Rinsing first thing in the morning helps promote whiter teeth, fresher breath, and healthier gums.
Kiss My Face posted triple digit growth in both their Triple Action Gel Toothpaste and Whitening Gel Toothpaste.
Xylichew Peppermint and Spearmint Chewing Gum posted phenomenal growth across the nation. Sweetened with sustainable U.S. forested birch and beech wood, xylitol helps balance pH levels to reduce enamel eroding bacteria.
Strong Growth Trends
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Sparkling Beverages
Honest Fizz Sodas are now entirely organic and in a traditional 12oz can. Fulfill your soda fix without the calories. Try the newest in the line, Organic Golden Ginger Ale.
Limonitz is taking lemonade up a notch pairing lemonade with fizz. Try all three organic flavors in Ginger, Mint, and Strawberry.
Nothing says summer like sunshine and a cold drink. These companies are providing a slew of delicious options and consumers are responding.
Top New Items
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Trends April-June 2015
Avocado
Lesser Evil Avacadolicious Popcorn has more avocado oil than 1 ¼ avocados in every bag. This non-GMO verified popcorn takes snacking to the next level with a unique coconut and avocado oil blend. Topped with a sprinkling of Himalayan salt makes this snack a delicious win.
Primal Kitchen Mayo with Avocado Oil is made from cage-free organic eggs and organic vinegar, without synthetic seed oils or trans fats.
Forager Avocado & Greens and Avocado & Tomato juices were designed to deliver a nutritionally rich, calorie conscious, minimal sugar beverage option that puts veggies first with lots of heart-healthy fats.
Don’t ignore avocado’s healthy fats, which are sought out and utilized in a variety of categories and products.
Top New Items
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Trends April-June 2015
Nutrition Bars
Mama Chia Organic Chia Vitality Bars contain nuts, ripened fruit, dark chocolate, and honey that deliver 1000 milligrams of Omega-3’s as well as protein and fiber to fuel your day.
Bearded Brothers bars are raw, vegan, gluten free, soy free and non-GMO. Available in a wide variety of flavors and handcrafted in Austin Texas, these bars saw tremendous sales in the UNFI independent channel as consumers seek new options in their nutrition bars.
Amazing Grass Superfood Energy Bars pack fruits and veggies with organic green superfood drink powder, providing all the nutrition you need in a portable package. Top flavors are Chocolate Almond.
The nutrition bar category has been on fire! Don’t ignore new brands and innovations to keep your mix relevant.
Top New Items
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Trends April-June 2015
Cashew Cheese
Heidi Ho Organic Creamy Chia Cheeze and Organic Spicy Chia Cheeze are flavored cashew-based cheeses that can be enjoyed hot or cold. They do not contain nutritional yeast, soy, gluten or dairy.
Treeline French-Style Soft Cheeses are available in a variety of flavors such as Garlic Herb, Chipotle Serrano, Scallion, Green Peppercorn, Cracked Peppercorn, and Original. All of these creamy cheeses are gluten free, raw, and non-GMO.
Amy’s Chinese Noodles in Cashew Cream Sauce reinvents traditional Chinese-style sauce. Amy’s adds in tofu, mushrooms, broccoli, and a slew of other veggies over tender rice noodles to make this a delicious gluten free and vegan entrée.
Cashews are stealing the show when it comes to cheesy alternatives.
Top New Items
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Trends April-June 2015
Hemp
Good Seed Sprouted Hemp Burger combines millet, hemp, and chia seeds with veggies, herbs, and sprouted seeds for a delicious burger packed with protein, vitamins, and minerals.
Peace Cereal Organic Maple Buckwheat Hemp Cereal is made with organic whole buckwheat, hemp seeds, and just a touch of maple syrup. With 7 grams of protein and 4 grams of fiber per serving, this is the perfect way to start the day!
Manitoba Harvest Hemp Heart Bites fuel active lifestyles with 10 grams of protein and omega-3 & 6 per serving.
Hemp hearts are loaded with vitamins and minerals, offer a wide array of health benefits, and contain more protein and omegas than flax and chia.
http://www.onegreenplanet.org/news/is-2014-the-year-of-the-vegan/ Top New Items
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Trends April-June 2015
Tiny Treats
Justin’s Organic Mini Peanut Butter Cups in Milk and Dark Chocolate are the first organic foil-wrapped peanut butter cups to hit the market. These bites are sure to satisfy.
Amy’s Organic Candy Bites, available in Chewy and Crispy, are yummy bite-size versions of their full size candy bars.
Mary’s Gone Crackers Graham Cracker Bites available in Graham, Vanilla and Cocoa flavors. These mini morsels are organic, gluten free, non-GMO, whole grain, vegan, and kosher.
Everything in moderation! Even the most health-conscious need an occasional sweet fix.
Top New Items
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Trends April-June 2015
Health & Body Care
South of France Bar and Liquid Hand Soaps dominated sales. This long-lasting moisturizing bar is the result of a French triple-milled process. Liquid Soap contains coconut oil and aloe, leaving skin deeply moisturized.
Tom’s of Maine Fragrance-Free Diaper Cream and Sunscreen provided impressive sales, making this new baby product line a winning extension for the youngest in the family.
As well as being conscious of what goes into our bodies, consumers are paying closer attention to what goes on the outside and sales are soaring in Body Care.
Top New Items
Mad Hippie Vitamin A Serum works to exfoliate and improve the appearance of sun damaged, aging skin. This serum is cruelty free and vegan.
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Projecting the Future
Projecting the Future
Sprouted Grains One Degree Organic Foods and Angelic Bakers are leading the way, but look for more companies to follow suit. Sprouted Grains are said to be more readily digested and increases the amount and bioavailability of vitamins and minerals, making them a potential nutrition powerhouse.
Packaged Loose Tea As the popularity of tea across the board surges, look for Loose Tea varieties to gain fame. Loose Tea contains whole tea leaves which brew a more flavorful cup. Bagged Tea may contain a mixture of teas and tea dust, releasing tannins that can produce harsh flavors.
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Trends April-June 2015
Projecting the Future
Projecting the Future
Flavor Profile Trends We all witnessed Sriracha make its way into a multitude of products. Keep an eye out for flavors spanning multiple categories. One to note now is Cheesecake, like Talenti’s Raspberry Cheesecake Gelato. What will be next? Key Lime Pie, Watermelon, Acai, Sunflower? All are on the radar right now.
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Trends April-June 2015
Projecting the Future
Projecting the Future
Back to the basics in health and beauty products.
Epsom Salts Look for a revitalization of Epsom Salts. This naturally occurring compound of magnesium and sulfate has numerous health benefits as well as many beauty, household, and gardening uses. Easing stress, relaxing the body, relieving muscle cramps, exfoliating skin, and fertilizing houseplants are just a few versatile uses.
Aromatherapy Used for pain relief, mood enhancement, and increased cognitive function, Aromatherapy utilizes natural oils sourced from plant parts. Make sure to have a variety of products on hand to satisfy every need.
Clay When ingested, Clay aids in relief of constipation, heartburn, acid reflux, and other digestive problem. Externally, it can be applied to cuts, bruises, insect bites, rashes and achy joints. Redmond Clay is a natural bentonite Clay available as a powder, rehydrated gel or capsules, and pure form. Be sure to check out the new toothpaste line.
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Trends April-June 2015
Prepare for the Future
Projecting the Future
As the lazy days of summer return, it’s important not to slip too far when it comes to autumn deals.
Shippers & Pallet Deals Don’t underestimate the tremendous sales shippers and pallet deals can generate. Amazing sales in the past 3 months were created by Two Mom’s in the Raw, Alba Botanicals Shippers, and Santa Cruz Lemonade Mixed Pallets. Look for significant savings in seasonally appropriate items and choose deals on products your customers already love.
Road Trips, Day Camps & Back to School Know what your customers are doing and have the items they need. Snack size, single serve food items and travel size Health & Body Care products can add significant sales. Get ready now for back to school by planning an end-cap or display with everything parents need to pack lunches- from nut butters and juice boxes to baggies. Don’t forget about dinner! For hectic school nights, frozen family size entrees are a must.
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Trends April-June 2015 Featured Products
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Trends April-June 2015 Featured Products
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Trends April-June 2015 Featured Products
50
Trends April-June 2015 Featured Products
51
Trends April-June 2015 Featured Products