natural refrigerants in the hvac&r industry: a global ... · ๏ interactive workshop with...
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Natural Refrigerants in the HVAC&R industry: a global study of market & policy trends
Nina Burhenne, shecco
SØNDERBORG, 5 September 2011
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about shecco
๏ b2b marketing services expert
๏ mission _ climate friendly technologies faster to market
๏ focus _ HVAC&R & transport sectors
๏ expertise _ natural refrigerants (CO2, NH3, HC + Air, Water)
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100+ customers worldwide
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our business areas
b2b online platforms
public affairs
market research
events management
getting your technologies
faster to market
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our business areas
b2b online platforms
public affairs
market research
events management
getting your technologies
faster to market
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shecco b2b platforms
๏ shecco manages 3 business-to-business web platforms promoting natural refrigerant technologies
๏ 2000+ articles about natural refrigerants
๏ 1.5 million+ page views
๏ 8000 +/- experts (incl. policy), 150 + countries
๏ www.R744.com
๏ www.ammonia21.com
๏ www.hydrocarbons21.com
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global community๏ the first global professional
network for natural refrigerants
๏ exchange knowledge, connect with partners, customers
๏ set up meetings, comments, network updates
๏ integrated community concept: share content about CO2, NH3 and HCs - without any barriers
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b2b online platforms
market research
getting your technologies
faster to market
our business areas
events management
public affairs
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๏ international workshop series launched in 2009
๏ objective: spur exchange between policy & industry experts
๏ methodology:
๏ presentations
๏ panel debates
๏ roundtable group discussions
๏ visit: www.ATMO.org
ATMOsphere - faster to market
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๏ 27-28 September 2010, Brussels
๏ 40 presentations: policy, technology
๏ 3 panel debates: Retail, India, Education
๏ 3 technology sessions
๏ 30 moderators for 3 roundtable discussions
๏ 44% suppliers; 26% policy; 18% academia, associations, NGOs; 12% end-users
ATMOsphere 2010
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๏ Brussels, 11-12 October 2011
๏ interactive workshop with focus on the European Union
๏ 170 participants
๏ topics:
๏ policy: F Gases, Eco-Design
๏ technology: case studies
๏ end-users: panel debates
๏ Roadmap with 10 point action plan
ATMOsphere Europe 2011
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Policy End-Users
Industrial Chemistry Research Institute Poland
ATMOsphere Europe 2011
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Industry Commercial Refrigeration
Domestic & Industrial
Heat Pumps
Mobile Air Conditioning
Commercial Cooling
Industrial Refrigeration
ATMOsphere Europe 2011
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ATMOsphere Europe 2011
SANDEN Manufacturing Europe: Development of a high efficiency CO2 Heat Pump for domestic hot water use in Europe
Obrist Engineering: New safety system for hydrocarbons in Mobile Air Conditioning
Carrier Transicold: Efficient and sustainable container refrigeration applications using CO2
Sanyo: High ambient energy efficient CO2 supermarket showcases
Johnson Controls: R290 chillers & R600a heat pumps replacing an R22 system in a hospital
Danfoss: Energy consumption of second generation CO2 refrigeration system
KAV Consulting: The world’s first two stage CO2 transcritical refrigeration system at a food processing plant
Star Refrigeration: NH3 large heat pump at Nestle factory
Mayekawa: Field case studies of industrial plants operating with natural refrigerants
DTI: Server room heat recovery and free cooling with CO2 and Propane
Frigo-Consulting: Waste heat recovery with combined adsorption and transcritical CO2
R290 Air Conditioning systems in China - serial production & cost savings (tbc)
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๏ Washington DC, 18-19 April 2012
๏ conference format
๏ 200 participants, mostly industry experts
๏ ‘Business Case’ North America
๏ increasing interest in natural refrigerants:
๏ ammonia: strong market
๏ carbon dioxide: growing market
๏ hydrocarbons: emerging market
ATMOsphere America 2012
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ATMOsphere 2010 Report
๏ summary of presentations and discussions
๏ recommendations for natural refrigerants
๏ survey among 200 participants / stakeholders about 7 most important barriers
๏ 7000 + experts via media
๏ free distribution to policy & industry
๏ http://www.atmosphere2010.com/files/ATMOsphere-report.pdf
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ATMOsphere 2010 - participants
๏ 170+ participants, 30 countries, 6 continents
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ATMOsphere Report: barriers
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global survey - objectives
๏ the world’s largest industry survey to illustrate + quantify the market potential of natural working fluids
๏ inform industry, end-users and policy about:
๏ market state, trends & drivers + industry expectations
๏ adoption potential per world region
๏ barriers & opportunities to the use of CO2, NH3, HC
๏ level of awareness & information sources
๏ more...
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global survey - methodology
๏ online survey with up to 28 closed and open-type questions
๏ March - July 2011
๏ invitations sent + calls made to 6,500 HVAC&R professionals & associations
๏ total number of responses (July 2011): 1,136 individuals
๏ 92 countries represented
๏ 53.9% EU
๏ 18.2% North America
๏ 14.6% Asia
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respondents - TYPE
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
3%5%8%
14%17%
27%
34%
48%
0%
10%
20%
30%
40%
50%
3%6%
10%
15%17%
23%
35%
46%ManufacturerEngineering / ContractorSupplierTraining / ResearchConsultancy / MarketingOther End-UserAssociation
(European respondents)
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respondents - ACTIVITY
0%
10%
20%
30%
40%
50%
60%
70%
9%
23%25%30%
35%39%
50%
65%70%
Refrigeration - CommercialRefrigeration - IndustrialAir Conditioning - StationaryHeating - Industrial & CommercialHeating - Residential & BuildingRefrigeration - DomesticRefrigeration - TransportAir Conditioning - MobileOther
0%
10%
20%
30%
40%
50%
60%
70%
10%
24%24%
30%30%
35%
48%
62%65%
(European respondents)
๏ Refrigeration: 54%
๏ Air-Conditioning: 22%
๏ Heating: 20%
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AWARENESS LEVEL
0%
10%
20%
30%
40%
50%
1 - 20% 41 - 60% 81 - 100%
6% 7%
14%
24%
46%
2%
How informed ... are YOU about Natural Refrigerants
(100% = highly informed)?
medium level
0%
10%
20%
30%
40%
50%
1 - 20% 41 - 60% 81 - 100%
18%
25%
30%
17%
9%
2%
... is the HVAC&R INDUSTRY?
low level
0%
10%
20%
30%
40%
50%
1 - 20% 41 - 60% 81 - 100%
24%23% 23%
18%
8%
4%
... are your CUSTOMERS?
low level
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POLICY & BUSINESS CLIMATE
0%
13%
25%
38%
50%
Highly Negative Rather Negative Not Moving in Any Direction Rather Positive Highly Positive
How is the BUSINESS and POLICY CLIMATE evolving in your country
(location of organisation)?
not moving / rather positive climate
Natural Refrigerants overall CO2 Hydrocarbons Ammonia
44%
9%13%
4%
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BARRIERS
0
225
450
675
900
Training & Know-how Technology & Safety Funding & Costs Psychology Legislation
115139153156209
195
264224280
295
268
277
245
254
229
181
124159
12092
8944673823
0 no barrier1 minor2 moderate3 strong4 very strong barrierr
What are the biggest BARRIERS in adopting Natural Refrigerants?
training, technology, costs
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BARRIERS - weighted
What are the biggest BARRIERS in adopting Natural Refrigerants? (options: “high” / “very high” barrier)
training, technology, psychology
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STRENGTHS
What are the biggest STRENGTHS of Natural Refrigerants?
environment, cost savings, technology
0%
20%
40%
60%
80%
100%
Environment Operation Costs Technology Legislation Markets & Competition Supply & Availability System Costs
7%7%8%11%15%16%
48%
14%15%
25%22%
29%33%
28%
29%
38%
38%34%
33%32%
14%
32%
27%
24%23%
17%13%
7%18%
13%5%
10%6%6%3%
0 no strength1 minor2 moderate3 high4 very high strength
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STRENGTHS
What are the biggest STRENGTHS of natural refrigerants?
(options: “high” / “very high” strength)
What are the biggest STRENGTHS of Natural Refrigerants?
environment, cost savings, technology
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MARKET ADOPTION POTENTIAL
0
1
2
3
4
Rating Average
2,26
2,67
2,933,123,13
3,67 EuropeOceania/AustraliaNorth AmericaAsiaSouth AmericaAfrica
Rank the following world regions by overall NATREF
MARKET ADOPTION POTENTIAL
(all respondents)
0
1
2
3
4
2,14
2,582,86
3,093,19
3,66
(European respondents)
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THE GUIDE’11
๏ the first easy-to-access and concise reference guide to the global market for CO2, NH3 & HCs
๏ first edition: European Union
๏ objective: illustrate + quantify the market potential through industry expectations, barriers & opportunities, policy analysis
๏ distributed FREE of charge to industry, end-users, policy
DRAFT
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THE GUIDE’11 - content
๏ global user’s guide:
๏ applications worldwide today & tomorrow - value chains / ecosystems
๏ %age of natural refrigerant products & services today and tomorrow
๏ SWOT: information level, barriers & opportunities
๏ Europe - policy:
๏ analysis of selected initiatives
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THE GUIDE’11 - content
๏ Europe - market
๏ market size, drivers, forecasts 2012-2020, SWOT
๏ CO2 supermarket map Europe
๏ Case studies
๏ Company directory
๏ launch: October 2011
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contact
www.R744.comwww.ammonia21.comwww.hydrocarbons21.comwww.ATMO.org
Nina [email protected]@shecco.com