Nature of

Public Communication

Nature and process of public communication

Public communication is an art of sharing ideas orally coupled with financial expressions and movements in a large body of audience.

Man expresses ideas , facts, and feelings, either in verbal or non-verbal manner. But the combination of the languages is the most effective means of communicating one’s message .

In public communication, verbal communication is the sound representation of language .as you communicate orally ,you verbalized your ideas. As students you have to say the words according to their meaning. You must shape your voice into meaningful sounds. Sound is generally the sensation that is perceived through the ear.

Steps in speech preparation

1. Select a topic2. Determine a specific purpose and write a thesis

statement3. Analyze the audience and the occasion4. Find the material to be spoken5. Organize the speech a. attention b. goodwill c. motivation6. Word the speech7. Practice the delivery8. Deliver the speech

Speech forms and Speech Situation

SPEECH COMMUNICATION FORMSo Two-person or Dyadic communicationa. An informal conversationb. Formal conversationo Small group communicationo Large group

Two-person or Dyadic communication

An informal conversation

Formal conversation

Small group communication

Large group

CONDITION FOR SUCCESSFUL COMMUNICATIONCommunication experts have identified several factors that affect the progress and outcome of a communicative interaction. These factors relate to the speaker, the listener, the speaker and the listener, and the communicative situation.

THE SPEAKERSuccessful communication begins

1. When the speaker can clearly perceive the nature of the problem or the topic at hand

2. When he applies his know ledge to help bring about the objective

3. When he makes intelligent plans for the event

4. When he can express his thoughts in the most effective language an

5. When he can act and think logically under pressure, the last one particularly significant in public speaking

THE LISTENERTo be an effective participant in a communication situation, the listener must be physically, mentally, and emotionally prepared to the listener to the speaker message. In the process, he must study the strengths and weaknesses of the speaker’s message before reacting to it; he must respond to the message when given opportunity by asking questions or by acknowledging some information; and he must be able to recall facts, names and ideas when needed.

THE LISTENER AND THE SPEAKER When two or more people are engaged in an exchange of ideas, some variables help them in giving and receiving ideas.•First, there must be some commonalities in their experience and background.•Secondly, the speaker must have certain degree of credibility to hold the attention of his listeners.

•Third, power and status related closely to each other and affect the manner in which listeners think and behave in each other presence.

•Fourth, stimuli from the speaker in the form of non-verbal clue such as bodily movements.

•Fifth, the message must be adapted to the listeners in terms of subject matter, substance, structure, and style without giving up a logical scheme.

THE COMMUNICATIVE SITUATION

Although the listener and the speaker hold principal roles in communication some factors can assist them playing their parts effectively. These factors are: 1. The physical setting for the interaction 2. The past experiences of the speaker and the listeners - The past experiences of listeners and the speakers define the result of the discussion. 3. Cultural differences - Sensitivity to cultural differences affects the progress of communication.

4. Intervening stimuli – noise is one of the most common competing stimuli that distracts attention and distorts a message. 5. The channel used in communication – the channel or the method of sending the message affects the results of communication