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A Business Plan Jennifer Childers NATURE’S EDGE

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Page 1: Natures Edge Ppt Presentation

A Business PlanJennifer Childers

NATURE’S EDGE

Page 2: Natures Edge Ppt Presentation

NATURE’S EDGE

A Healthy Home Consulting Business

Specializing in creating “Healthy Homes” while making a positive impact on the environment!

Representatives of Shaklee

Page 3: Natures Edge Ppt Presentation

THE PROBLEM

There have been around 80,000 new chemicals that have been registered with the EPA, of which less than 20% have been tested for toxicity (EPA, 2008)

These chemicals are increasing the amount to hazardous waste the avg. family produces (EPA, 2008)

We are using these products around our families that are know to cause diseases

EPA has conducted studies showing elevated levels of chemicals in the air of our homes!

Page 4: Natures Edge Ppt Presentation

WHAT’S UNDER YOUR SINK?

•Chlorine Bleach is the chemical most frequently involved in household poisonings in the U.S.

•Degreasers may contain petroleum distillates, which can damage lung tissues and dissolve fatty tissue around nerve cells

•Glass Cleaners may contain ammonia. Ammonia fumes can irritate the skin, eyes and respiratory system •Oven Cleaners can be one of the most dangerous cleaning products, which can cause severe damage to eyes, skin, mouth, and throat

•Toilet Bowl Cleaners can be extremely dangerous cleaning products, which can be harmful just by breathing the fumes—and fatal if swallowed

Page 5: Natures Edge Ppt Presentation

SODIUM HYDROXIDE

Inhalation is immediately irritating to the respiratory tract

Contact can cause severe damage to the eyes, skin, mouth, and throat

Can cause liver and kidney damage

May be found in:

Dishwashing liquids Laundry products

Oven cleanerScouring cleansers Tub and tile cleaners

Page 6: Natures Edge Ppt Presentation

BUTYL CELLOSOLVE

Can cause irritation and tissue damage from inhalation

A person who spends 15 minutes cleaning scale off shower walls could inhale

three times the acute exposure limit

May be found in: All-purpose cleaners

Cleaning wipesDegreasersFloor polish

Rug shampoosToilet bowl cleanersTub and tile cleaners

Window cleaners

Page 7: Natures Edge Ppt Presentation

THE SOLUTION

Always Safe, Always Works, Always Green! “Absolute, unwavering pursuit of quality without compromise, EVER” Roger Barnett, CEO.

Get Clean gives you cleaning choices that are nontoxic and natural and don’t contain any harmful ingredients!

We are proud to be part of a movement to make people & the planet healthier

“Living in Harmony with Nature”

We believe home should be the safest place in the whole world!

All Purpose = ¼ teaspoon

Page 8: Natures Edge Ppt Presentation

PRODUCT

Founded by Dr. Forrest C. Shaklee in 1956

Sold over 500 million products

In 1960 Shaklee introduced the first biodegradable nontoxic cleaners – Basic-H®

UNLIMITED FUTURE!!!Over $250 million invested in research &

development and clinical testingOver 83,000 tests for product quality annually70 published peer-reviewed clinical studies

A 50-YEAR

HERITAGE

CLIMATE NEUTRAL™

First company in the world to be Climate Neutral™ certified, totally offset C02 emissions, resulting in a net zero impact on the environment.

Page 9: Natures Edge Ppt Presentation

SAFE POWERFUL GREEN SMART

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THE SHAKLEE BUSINESS MODEL

CUSTOMERS

$350 BILLION+Health and Wellness

OTHER COMPANIES

YOU

$

$$$MILLIONSPER DAY

N E W S

PLUS…WHOLESALERSWAREHOUSERS

RETAILERS

Page 11: Natures Edge Ppt Presentation

SOCIAL MARKETING

WHOLESALE WAREHOUSE ADVERTISERS RETAILER MANUFACTURING

Other Companies

$350+ Billion Health & Wellness

Shaklee pioneered Social Marketing™, our revolutionary business model that, even in times of economic uncertainty, rewards you for sharing better health and a better income with everyone you meet!

Shaklee

PROFITMANUFACTURING WHOLESALE

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SOCIAL MARKETING

To reach 1 million families by identifying & sponsoring 3 GOLD Ambassadors & 10 Consumer Members. 3 & 10 Do it Again!

Women, Mothers, Those into living GREEN “Always Safe, Always Green, Always

Works!”

New members can be found across the U.S. Searching-Internet, Warm Market for

new leads

Premium Price for Quality Products

In-Home Presentations, Public Forums

Page 13: Natures Edge Ppt Presentation

LET’S HAVE A CLEAN-FOR-ALLGet Educated

Get Rid of the Hazardous Chemicals

Page 14: Natures Edge Ppt Presentation

REAL PEOPLE MAKING REAL MONEY

$10,500

DIRECTOR

CustomerService

Telemarketer

$22,800

COORDINATOR

TeachersAssistantHairstylist

$40,400

SENIORCOORDINATOR

Dietician/NutritionistAccountant

$62,200

EXECUTIVECOORDINATOR

ComputerProgrammerAdvertising/Promotions

Manager

$111,600

KEYCOORDINATOR

Marketing/Sales Manager

Lawyer(First 5 years)

$286,800

MASTERCOORDINATOR

General SurgeonCEO

$250 MillionCompany

SHAKLEE STAIRWAY OF SUCCESS

Page 15: Natures Edge Ppt Presentation

SALES-TOP 5 PROSPECTS

•870-896-2467

Likes current products

[email protected]

Doreen AntleyC & D Hog Farm

•870-896-2 373 Lives on a fixed income

Shelby Antley

•229-254-7579 Is hard to reach, limited finances

[email protected]

Lucy Jones

•870-223-6025 Has new grandbaby, wants safe & green products

Sharon TidwellSilver Screen Video

•985-632-2625 Very busy, has ordered for husband

Tam PhanTam’s Nail Salon

Page 16: Natures Edge Ppt Presentation

FINANCIAL PLANNING

Key Start-Up Expenses $4,027

Products, Website, Informational DVD’s, Catalog

Key Estimates for Year 1

Net Income After Tax $61,375

Sr. Coordinator + 12,500 Bonus/FAST TRACK

Total Liability & Equity $4,762

Break-Even Point $910

Page 17: Natures Edge Ppt Presentation

MANAGEMENT TEAM

Complementary Strengths, Organization, & Planning for Growth

Nature’s Edge Team

Jennifer Childers:

Gold Ambassador/Team Leader

Veronica Ashbrook Member/Product User

Tam Phan Member/Product User

Darlene Lopez- Gold Ambassador

Kyle’ Stocker- Gold Ambassador

Nutrition

Beauty

Health &Wellness

Home-based Business

Green

Total Corporate& Personal Support

Page 18: Natures Edge Ppt Presentation

MILESTONES AND TIMELINE

Have Business CardsBrochures MadeDVD’s

Jennifer 11/1/2009 To Promote Nature’s Edge

Local News Paper Campaign-Post Article in Newspaper

Jennifer 1/1/2010-2/1/2010 Show dangers in one’s home

Search for new Members (Preschools, Churches, local businesses, etc…)

Jennifer 11/1/2009 Find new members/product users

Create My Future Site Jennifer 1/1/2010 Lead Site

Host In-Home Presentations

Jennifer 11/27/2009 Product Promotion

Finish Training Jennifer 1/1/2010 Knowledge

Set Up Booth at Tam’s Jennifer 1/1/2010 Product Information

Page 19: Natures Edge Ppt Presentation

RISK AND EXIT STRATEGY

Risk

• Market Trends Change • Replication• Lose Members

Likelihood

• Definite/Change Inevitable

• Companies always try to copy success

• Our Members avg. 17 yrs. Of loyalty

Mitigation

• Education • Quality• Maintain constant

growth

Nature’s Edge Exit Strategy will be to “WILL or SELL” to another family member.

GOALSWe want to provide people with a better life and make a difference in the environment.

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CONCLUSION

The past months lead me to discover what is required to build a good plan for your business & how to achieve success in all ventures.

Our team at Nature’s Edge will educate people on the dangers in and around our homes.

Create “Healthy Homes”!

We will experience growth by adding new members to our team.

“The real opportunity isn’t in making a better living. It’s in making living better.” –Roger Barnett, Shaklee Chairman and CEO

Page 21: Natures Edge Ppt Presentation

HIGHLIGHTED REFERENCES

Latham, C. (n.d.). Get clean household cleaners overview: Solution to the toxic brew in your home. Retrieved August 28, 2009, from Get Clean: http://www.gohomeboss.biz/30days/get_clean.html

Shaklee Corporation. (2007). Get Clean: Safe for you, your home, and your planet. Pleasanton, CA.

Shaklee Corporation. (1999, November). Product Library. Retrieved September 21, 2009, from My Shaklee home:

EPA, 2008