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Naval Museum of Alberta Naval Museum of Alberta SocietySociety

Strategic PlanStrategic Plan

Presentation to thePresentation to the

Annual General MeetingAnnual General Meeting

November 2011November 2011

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011

AgendaAgenda– Charting a New CourseCharting a New Course

Core Value, Mission, VisionCore Value, Mission, Vision Desired OutcomesDesired Outcomes Strategic ObjectivesStrategic Objectives Strategic InitiativesStrategic Initiatives

– Our Business Execution ModelOur Business Execution Model Strategic Planning vs Program DeliveryStrategic Planning vs Program Delivery Roles & ResponsibilitiesRoles & Responsibilities

– Turning the Plan into ActionTurning the Plan into Action An new version of an old frameworkAn new version of an old framework

– Next StepsNext Steps New opportunities for members/volunteers!New opportunities for members/volunteers! Set priorities and build annual business plansSet priorities and build annual business plans ““Stand by – Execute!”Stand by – Execute!”

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011

Core Value:Core Value:– We believe that the Canadian naval story, past and We believe that the Canadian naval story, past and

present, is exciting, engaging and worth telling.present, is exciting, engaging and worth telling.

Our Mission:Our Mission:– Is to tell the story of Canada’s Navy.Is to tell the story of Canada’s Navy.

Our Vision:Our Vision:– Is a community that is informed, excited about and Is a community that is informed, excited about and

engaged with Canada’s Navy and its naval heritage.engaged with Canada’s Navy and its naval heritage.

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Desired Outcomes:Desired Outcomes:– Provide youth-focused programmesProvide youth-focused programmes– Public/Stakeholders are well aware of NMAS and what Public/Stakeholders are well aware of NMAS and what

we do.we do.– Functional WebsiteFunctional Website– Cleary define our support to NMACleary define our support to NMA– The roles of the RCN are understood and appreciatedThe roles of the RCN are understood and appreciated– Programmes are in place that tell the RCN’s continuing Programmes are in place that tell the RCN’s continuing

storystory– Develop new programmes to support school syllabus Develop new programmes to support school syllabus

NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011

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Our Strategic Objectives:Our Strategic Objectives:1.1. Enable the development and provision of Enable the development and provision of

educational/awareness programs that tell educational/awareness programs that tell Canada’s naval storyCanada’s naval story

2.2. Promote and support the Naval Museums of Promote and support the Naval Museums of Canada (NMC) and Calgary’s The Military Canada (NMC) and Calgary’s The Military Museums (TMM)Museums (TMM)

3.3. Liaise with local, national and international Liaise with local, national and international organizations to tell Canada’s naval storyorganizations to tell Canada’s naval story

NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011

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INITIATIVESINITIATIVES– Establish a speakers’ Establish a speakers’

bureaubureau– Build programmes Build programmes withwith

teachersteachers– Provide navy content Provide navy content

for TMM programmesfor TMM programmes– Support scholarly Support scholarly

researchresearch

OUTCOMESOUTCOMES– Programmes are being Programmes are being

accessedaccessed– FeedbackFeedback– RequestsRequests– Getting information out Getting information out

to our stakeholders to our stakeholders regularlyregularly

– We can assess our We can assess our programmesprogrammes

NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011Strategic InitiativesStrategic Initiatives

Strategic Objective #1Strategic Objective #1: : Enable the development and provision of Enable the development and provision of educational/awareness programs that tell Canada’s naval story.educational/awareness programs that tell Canada’s naval story.

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011Strategic InitiativesStrategic Initiatives

INITIATIVESINITIATIVES– Maintain strong positive Maintain strong positive

relationship with NMA/TMMrelationship with NMA/TMM– Maintain strong positive Maintain strong positive

relationship with U of Crelationship with U of C– Enable the development and Enable the development and

enhancement of permanent, enhancement of permanent, virtual & portable virtual & portable displays/exhibitsdisplays/exhibits

– Re-establish and update Re-establish and update NMAS websiteNMAS website

OUTCOMESOUTCOMES– Complete the MOU with Complete the MOU with

DND (NMC)DND (NMC)– Support U of C’s, NMA’s & Support U of C’s, NMA’s &

TMM’s development of a TMM’s development of a virtual museum, library and virtual museum, library and archivesarchives

– Artefacts, displays ,exhibits, Artefacts, displays ,exhibits, etc. are readily accessible to etc. are readily accessible to audiences both inside and audiences both inside and outside the museum.outside the museum.

Strategic Objective #2Strategic Objective #2: Promote and support the Naval Museums of : Promote and support the Naval Museums of Canada (NMC) and Calgary’s The Military Museums (TMM)Canada (NMC) and Calgary’s The Military Museums (TMM)

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011Strategic InitiativesStrategic Initiatives

INITIATIVESINITIATIVES– Establish a distinct NMAS Establish a distinct NMAS

identityidentity– Explore social media as a Explore social media as a

communication toolcommunication tool– Engage local naval Engage local naval

organizations to assist organizations to assist NMAS with our initiativesNMAS with our initiatives

– Develop and publish an Develop and publish an annual reportannual report

– Continue to improve and Continue to improve and publish the “Ensign” publish the “Ensign” newsletternewsletter

OUTCOMESOUTCOMES– NMAS is an independent NMAS is an independent

society (separate from, but society (separate from, but an an integral supporter integral supporter of the of the NMA)NMA)

– Improved communication Improved communication with youthwith youth

– Better, more enhanced Better, more enhanced participation in NMA/NMAS participation in NMA/NMAS programmesprogrammes

– Supporting organizations are Supporting organizations are well informed about NMAS well informed about NMAS activities.activities.

Strategic Objective #3Strategic Objective #3: Liaise with local, national and international : Liaise with local, national and international organizations to tell Canada’s naval storyorganizations to tell Canada’s naval story

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011

Core Value

Mission

Vision

1: Strategic Objectives

2: Strategic Initiatives

3: Required Actions

4: Resources

5: Performance Measures

6: OutcomesBoard ofBoard of

DIRECTORSDIRECTORSBoard ofBoard of

DIRECTORSDIRECTORS

MANAGEMENTMANAGEMENT&&

VOLUNTEERSVOLUNTEERS

MANAGEMENTMANAGEMENT&&

VOLUNTEERSVOLUNTEERS

NMAS Volunteer-Based Business Execution Model

Strategic Planning

Program Delivery

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011Turning the Plan into ActionTurning the Plan into Action

A possibleorganizationalstructure

Strategic development&

Governance

NMASSenior Management

Team

NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011(possible tasks/responsibilities distribution)(possible tasks/responsibilities distribution)

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OPPORTUNITIES FOR VOLUNTEERS!!

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We are going to become a more member-run We are going to become a more member-run organizationorganization

Our success will depend on you!Our success will depend on you! A more engaged board!A more engaged board!

Direct and Coordinate strategic areasDirect and Coordinate strategic areas Opportunities for members/volunteers!Opportunities for members/volunteers!

Opportunities for members to participate on any Opportunities for members to participate on any number of teams – SIGN UP NOW!!number of teams – SIGN UP NOW!!

Senior Management Team will build and follow Senior Management Team will build and follow annual business planannual business plan

To include targets for success, reporting protocolsTo include targets for success, reporting protocols Begin execution of business plan in January 2012Begin execution of business plan in January 2012

NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011Next StepsNext Steps

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NMAS Strategic Plan – November 2011NMAS Strategic Plan – November 2011

Thank youfor your

Participationand

Commitment!