1. ONCOLOGYSeptember, 2014This information is confidential and copyrighted by The Navicor Group Inc., Westerville, OH.

2. We are driven by a passionfor transforming products intobrands and patients intosurvivors. 3. The Navicor Group is a 100% healthcare-focused, full-service agency understands the unique aspects of the oncology marketplace has extensive launch experience has broad and vast oncology experience has partnerships with large and small pharma and biotech companies is part of the inVentiv Health family of companies 4. Accelerating performanceinVentiv Health offers best-in-class clinical, consulting, andcommercial services to global companies seekingto accelerate performance.With 13,600 employees in 40 countries, we rapidlytransform promising ideasinto commercial reality.4 5. Core capabilitiesServices include: Outsourced sales teams andsales support Advertising, branding and PR Digital and closed loop marketing Patient outcomes, REMS andRx access/adherence Medical educationServices include: Phase I-II(FIH or bioequivalence studies) Phase IIb Phase IV studies Strategic partnerships Bioanalytical services Clinical data services/technology Staffing servicesConsulting practices include: Brand management Business development Clinical development Medical affairs Pricing and market access SalesOne of the industrystop global CROsWorlds leading provider of sales,marketing, and communicationssolutions for the healthcare industryThe leading managementconsulting group specializingin biopharma5 6. Access to convergent services to solve challengesPublicrelationsPatientaccessSales forcedeploymentKOLdevelopmentPatienteducationMarketresearchLaunchplanningCRMPublicationplanningClinical 7. Transcending every intersection point alongthe life cycle continuum7ScientificPlatformDiseaseAwarenessAdvisoryBoardsServiceBrandsDirect to PatientCorePromotionalExecutionConsultancyCoreMessagingSpecializedServicesDigital Strategyand RelationshipMarketingTactical andChannelPlanningBrandStrategyCustomerInsightsBranding andCampaignOncology/HematologyCenters of Excellence 8. Our collective experienceis broad and deepCustirsenGanetespibApatorsenBold denotes current clientsVosaroxinRociletinibRolapitant 9. Navicor has unmatched experience in working with companiesto transform development into their first commercial realityOur experience can benefit you in a multitude of waysMarket prep and launch(products not yet available) Thorough knowledge of oncology Position the product and the company Understand OPDP reviews Traditional and accelerated filings Work within limited commercial infrastructureMarket prep and launchAOR assignments Define and shape new expectations for a disease Partner across the commercial players: Market planning Sales training Medical affairs Efficiency across commercial needs 10. Our account management philosophyis rooted in partnershipClearly define expectationsSuccessfulpartnership andbrand successTimely feedbackHonest transparencyContinuous dialogueSubjective and objective metrics 11. Agency PhilosophyWe believe we can make a differenceEach one of us is inspired by the patients whose lives we help touch.We are motivated to set expectations, think originally, and behave differently.We believe that everyone is an idea personWe operate in an intimate structure free from traditional agency barriers.Creative and strategy are not limited to certain departments.We believe intellectual rigor is imperativeCreative communication and strategy must go beyond current indications anddemonstrate foresight with regard to emerging data.We believe in collaborative relationshipsOur ideal client-agency partnership is one that fosters connections.We want to foster relationships with clients who are looking toimprove patient outcomes 12. Based on years of client feedback, ourareas of strength include:Scientific acumen We hold ourselves accountable to bespecialists in the field of oncology. We have seasoned executives with broadoncology experience and PhD-levelwriters who specialize in oncology.Strategic thinking By focusing on oncology, we are able to go into greaterdepth of strategic thought about our clients productsand challenges. We truly understand market implications within theoncology space and develop appropriate plans andprograms to address key insights.Collaborative relationships We believe that our best work is done incollaboration within our agency structure andwith our clients. We get the best results and have more funwhen we collaborate.Creative development This is where the rubber meets the road. Ourcreative consistently delivers against strategy. We strive to design creative concepts that solve acommunication problem and evoke understandingand feeling. 13. CASE STUDY: Ethyol (amifostine)overcoming barriers toprevent xerostomiaMarketing challenge Ethyol was perceived as poorly tolerated with side effects,such as vomiting, that could interfere with radiation therapy Many Radiation Oncologists believed that the need forcytoprotection was eliminated by advancements in radiationtechnology, such as IMRTStrategy Make the use of Ethyol a moral obligation One-two punch: Consequences of xerostomia Message that only Ethyol can protect patients before itstoo lateResults Ethyol was implemented into many radiation oncologyprotocols 14. CASE STUDY: AXIOMAlliance for Excellencein Outcomes in Hematologic MalignanciesMarketing challenge Velcade was the only brand offering a true overall survival benefit Many treating Hematologists had the perception that allchemotherapeutic options were similar Product labeling limited the ability to actively promote the differencebetween Velcade and other productsStrategy Clarify that various therapies used to treat multiple myelomamay affect: Bone disease, renal function, neuropathy, thromboembolismResults AXIOM educational program increased the understanding of theeffects various therapies have on serious life-threateningcomorbidities of patients with multiple myeloma Helped grow share in a increasingly crowded market and continuesto help Velcade hold a leadership position in the multiple myelomamarket 15. CASE STUDY: Teva YouTube ChannelMarketing challenge Raise awareness of the target protein clusterin Communicate three core story elements: resistance,evasion of apoptosis, and what research revealsabout clusterinStrategy For SEO, create a branded YouTube channel calledMechanisms of Resistance in Tumors (MERIT)Results This channel boosted search results for the exploremerit.com website and increased visibility online We successfully achieved a first position in Google video search when entering the key word clusterin The YouTube videos were viewed over 300 times in the channels first 3 weeks of existence 16. Creating lasting impressionsCreating AwarenessChanging PerceptionsRaising Expectations 17. Matching the message to the medium 18. And building memorable experiences to drive valueDriving TrafficTelling StoriesBuilding RelationshipsCreating Buzz 19. Inspired to develop market-moving promotionNavicor won many creativeawards in 2014: Best Launch Campaign Best Marketing Campaign Best Healthcare Website Best Corporate Video Best How-To Video Best Product Display Best Logo Best IllustrationIn 2013 we received 43 industryrecognitions 20. Thank you