navigating marketplace models and measuring success - vivek pathak
TRANSCRIPT
![Page 1: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/1.jpg)
Navigating Marketplace Models and Measuring Success
Practitioners’ View
Vivek Pathak Ashish Singru
![Page 2: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/2.jpg)
HYPER CONNECTED WORLD
The Internet is worth more to the global economy than more traditional industries such as agriculture or energy – The Economist , 2015
![Page 3: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/3.jpg)
Sources: HillhouseC, Economist, others
![Page 4: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/4.jpg)
4
ECOMMERCE IS POISED FOR RAPID GROWTH
![Page 5: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/5.jpg)
5
COMMERCE ECOSYSTEM
CONSUMERS SELLERSOPERATOR
Enablers: INTERNET/ MOBILE PENET. LAWS, ETC
Ancillaries: PAYMENTS, LOGISTICS,
![Page 6: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/6.jpg)
HOW ARE THESE CONVERGING?
DECODING THE COMMERCE ECOSYSTEM
![Page 7: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/7.jpg)
7
INTERNET PENETRATION IS ALL TIME HIGH
![Page 8: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/8.jpg)
8
MOBILE REVOLUTION HELPING ECOMMERCE
![Page 9: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/9.jpg)
ECOMMERCE IS BECOMING MORE SOCIAL
![Page 10: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/10.jpg)
![Page 11: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/11.jpg)
PERSONALIZATION IS KEY
![Page 12: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/12.jpg)
SEAMLESS MULTI-SCREEN EXPERIENCE
![Page 13: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/13.jpg)
PRESSURE ON SUPPLY CHAIN LOGISTICS
DECODING THE OTHER SIDE …SELLERS
![Page 14: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/14.jpg)
REGULATORY ISSUES ARE RISING
![Page 15: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/15.jpg)
DISINTERMEDIATION IS HAPPENING
![Page 16: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/16.jpg)
16
![Page 17: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/17.jpg)
BUT… RAPIDLY CHANGING BUYER
PREFERENCES FORCING EVOLUTION
STILL THE BULWARK OF RETAIL COMMERCE
95% RETAIL SALES STILL OCCUR IN STORES
BRICK N MORTAR BUSINESSES
![Page 18: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/18.jpg)
SOURCE: ‘LEARN WITH GOOGLE’ REPORT
RETAIL SALES INCREASINGLY INFLUENCED BY INTERNET
![Page 19: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/19.jpg)
19
MULTI CHANNEL BUYERS ARE BETTER INFORMEDSOURCE: ‘LEARN WITH GOOGLE’ REPORT
![Page 20: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/20.jpg)
ALLEGORICAL FROG IN BOILING WATER
![Page 21: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/21.jpg)
OFFLINE TO ONLINE
TUNING ONLINE ‘SAVES’ INTO OFFLINE
ORGANIZATIONAL READINESS – GLOBAL MINDSET
![Page 22: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/22.jpg)
![Page 23: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/23.jpg)
INVENTORY LED
![Page 24: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/24.jpg)
MARKET PLACE
![Page 25: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/25.jpg)
25
Marketplace Model – Tempting for Start ups
http://yourstory.com/2014/04/marketplace-model-indian-startups/
![Page 26: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/26.jpg)
26http://yourstory.com/2014/04/marketplace-model-indian-startups/
• 33% of the E-Commerce and Classified startups consider Supply Chain Management as the most difficult problem to tackle
• 41% of the E-Commerce and Classified startups also feel the heat of not good access to seed funding for their ventures
![Page 27: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/27.jpg)
MARKET PLACE
NETWORK EFFECTS
PLATFORM & DATAMONETIZATION
![Page 28: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/28.jpg)
NETWORK EFFECTSEFFICIENT & DISPASSIONATEHIGH LIQUIDITY & PROFITABILITY
RESISTANT TO EXTERNAL STRESS
CAN CREATE ‘WINNER TAKES IT ALL’
![Page 29: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/29.jpg)
MONETIZATION GREATER FLEXIBILITY TO CHARGE
HELP OVERCOME FRAGMENTATION
GREATER ‘RETURNS TO SCALE’
![Page 30: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/30.jpg)
PLATFORM & DATASPECIAL & POWERFUL ALLY
DEEPER TWO –SIDED INSIGHTS
HELP OVERCOME FRAGMENTATION
![Page 31: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/31.jpg)
PRESENTATION TITLE GOES HERE 31
ECOMMERCE ANALYTICSMACRO-
ECONOMICS REGULATORY
GEO-POLITICAL
CONSUMER
BEHAVIORSELLER
BEHAVIOR
OPERATOR
BEHAVIOR
![Page 32: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/32.jpg)
32
ECOMMERCE ANALYTICS
CORRELATION CAUSATION
RESPONSE CALIBRATIO
N
![Page 33: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/33.jpg)
MARKET PLACE
UNDERSTANDING CUSTOMERS
![Page 34: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/34.jpg)
SELECTION
TRUST
VALUE
![Page 35: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/35.jpg)
TRUST IS IMPORTANT
![Page 36: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/36.jpg)
(Re)Building Trust
![Page 37: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/37.jpg)
REMOVE MISLEADING LISTINGSREDUCE RELATED INVENTORY POLLUTION
IMPROVE SEARCH & DISCOVERABILITY
SELECTIONVALUETRUST
![Page 38: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/38.jpg)
ALLOW MULTIPLE PAYMENT OPTIONS
ENFORCE SELLER STANDARDS
SELECTIONVALUETRUST
REDUCE COST VARIABILITY
![Page 39: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/39.jpg)
INVEST IN FAIR & FASTER RESOLUTIONIMPROVE FEEDBACK MECHANISMS
REDUCE FRICTION IN COMMUNICATIONSELECTIONVALUETRUST
![Page 40: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/40.jpg)
40
ANALYTICS POWERS…PLATFORM DISCOVERY
BRAND DISCOVERY
PRICE DISCOVERY
MARKET DISCOVERY
TRUST DISCOVERY
![Page 41: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/41.jpg)
41
ANALYTICS IMPROVES USER EXPERIENCE..
ANALYTICS HELPS EVOLVE USER BEHAVIOR
THOSE WHO OPTIMIZE AND SHIFT USER BEHAVIOR WIN!
![Page 42: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/42.jpg)
ENGAGING THE COMMUNITY IS KEY
HIGHLY PROFITABLE & SCALABLE
POWERFUL NETWORK EFFECTS
MARKET PLACES
![Page 43: Navigating Marketplace Models and Measuring Success - Vivek Pathak](https://reader035.vdocument.in/reader035/viewer/2022070519/58f1045e1a28ab3f308b458f/html5/thumbnails/43.jpg)