navigating social media for sdsu extension
DESCRIPTION
Learn to grow your business and community right where you are in this presentation, originally given to the SDSU Extension office.TRANSCRIPT
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Navigating Social Media: Be Found, Be Professional
Scott D. Meyer@9Clouds Subscribe: 9clouds.com/blog
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NAVIGATING SOCIAL MEDIA
The ChallengeThe OpportunityThe Task at Hand
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BrofoundersScott and John Meyer
9 CLOUDSDigital marketing & education
Improve digital literacy
Teach | Audit | Market
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THE CHALLENGE
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LOCAL
Education Creation
Manufacturing Marketing/Sales
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THE OPPORTUNITY
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Anyone, Anywhere Everyone, Everywhere
Wherever you are and whatever size you are, you can build a business.
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15
Which tools to use and how to use them.
Digital literacy:
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20
A Tale of Two Cities
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THE TASK AT HAND
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I cannot develop the economy of my
community.
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I can build the foundation for the networked age.
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Be Local1
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UNDERSTANDING SEO-Your website (On-Page - 25%)
-Everyone else’s websites (Off-Page - 75%)
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ON-PAGE SEO-Choose 2-3 words that a single page will revolve around
-Use words in title, text and images
-Research related words using Google Keyword Planner
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ON-PAGE SEO
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OFF-PAGE SEO-Links to your site from other websites
-The more diverse and authoritative the better
-Anchor text matters
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DO KEYWORDS MATTER?-95% of US internet users search every month
-37 searches per person per month
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Adding your Business to Google Plus Places
Google Plus Places is your pin on the map.
Google accounts for 95% of mobile searches!
People are searching for your business online & many are looking for local places via mobile.
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Search:Restaurant in Brookings, SDResults on the top of the page are from Google Plus Places. If your business has a complete profile and positive reviews, you will be at the top of the list.
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Claim your Google PlaceStart here: http://www.google.com/places
After agreeing to the Google terms you will search for your business. Click the best result.
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Verify your Business
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Edit your Information
• short description • opening hours • categories for your business • photos or videos
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Tips for a great Page
• Add photos that represent your business well • Include your logo in your photos • Keep your description short and to-the-point • Use the categories section liberally • Check your Insights to see how customers identify you
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GOOGLE PLUS FOR SEARCH
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GROW YOUR LIST
-Easy to subscribe
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LEARN MORE
-http://9clouds.com/resources
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Be Weird2
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FASTEST GAME BIRD IN EUROPE
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FIND YOUR WEIRDOS
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WHAT YOU NEED-Optimized Content -Blog
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CONTENT
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Create Density3
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Density Socially
Online, you’re not competing against other volunteer organizations, you’re competing against everyone.
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GET FOUND (SOCIALLY)
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DON’T TAKE MY WORD FOR IT
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WHERE I WOULD START:Make Resources Easily Accessible: -Facebook (if you can pay; personal v prof.) -YouTube -Slideshare
If you have those down: -Pinterest -Twitter -Google+ -Instagram, etc.
Consistency is key!
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CREATE YOUR TARGETS-Who is your customer?
-Where do they hangout? -What do they talk about? -What do they need to know about what you do?
ENGAGEMENT = VISIBILITY = LEADS
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SEE WHO YOUR CURRENT TARGET IS ON FB
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CREATE YOUR BENCHMARKS-What are your current conversion rates?
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USE FACES
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POST BASED ON AUDIENCE
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POST BASED ON WHAT WORKS
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CREATE A SCHEDULE
O = Owned W = Welcome S = Shared P = Promotion
During week use time to respond or post timely content
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USE HOOTSUITE TO SCHEDULE
9clouds.com/tools
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POST MORE THAN YOU THINK
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WHY YOUTUBE? TOP OF THE FUNNEL VISIBILITY
1B+ } Unique visitors a month
4B HRS } Watched each month
72 HRS } Video uploaded every minute
70% } Traffic is outside the US
140 VIEWS } For every person on Earth
25% } Of views are on mobile
http://9clouds.com/blog | Text 9CLOUDS to 68398
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WHY YOUTUBE? SEARCH VISIBILITY
http://9clouds.com/blog | Text 9CLOUDS to 68398
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WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION
http://9clouds.com/blog | Text 9CLOUDS to 68398
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WHY YOUTUBE? PRODUCT/SERVICE DEMONSTRATION
Highlight a product or service
Educate and prove thought-leadership
http://9clouds.com/blog | Text 9CLOUDS to 68398
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Shine a Spotlight4
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-Participant -Donor
-Attendee
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WHAT YOU NEED-Google Analytics/referral traffic
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START AT THE BOTTOM
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START AT THE BOTTOM
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START AT THE BOTTOM
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HOW TO DO IT:
1. Sign up for Google Analytics
2. Create a goal and value
3. Measure most valuable sources
HOW TO ASK:1. What’s our goal and value?2. What’s value of referrals?
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Feed the Leaders5
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OFF
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THE
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BOOK
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Navigating Social Media: A Field Guide
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