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Meaghan Fitzgerald – Navigating the App Store Landscape Navigating the App Store Landscape (And getting featured)

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NAVIGATING THE APP STORE LANDSCAPE WHAT YOU NEED TO KNOW ABOUT GETTING YOUR APP FEATURED, CROSS-PLATFORM PLACEMENT AND LOOKING BEYOND THE APPLE AND PLAY STORES. The Major Cross-Platform Players In The Application Stores Landscape Discovery Channels For Your App Beyond The App And Play Stores Case Study: How 23snaps Got Featured In The App Store These slides were first presented at the App Promotion Summit in London on 11 July, 2013 by Meaghan Fitzgerald from 23snaps. 23snaps: http://www.23snaps.com Infographic link: http://blog.23snaps.com/wp-content/uploads/2013/07/how-to-make-a-successful-app-infographic.jpg More mobile marketing tips: http://www.thetopfloorflat.com/ Follow Meaghan: http://twitter.com/megfitz

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Page 1: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

Meaghan Fitzgerald – Navigating the App Store Landscape

Navigating the App Store Landscape(And getting featured)

Page 2: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

The App StoreBy Apple

Meaghan Fitzgerald – Navigating the App Store Landscape

TotalDownloads: 50b Total Number

of Apps: 900,000 StoreAccounts: 575m

Page 3: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

The Play StoreBy Google

Meaghan Fitzgerald – Navigating the App Store Landscape

TotalDownloads: 48b Total Number

of Apps: 850,000 AndroidDevices Sold: 900m

Page 4: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

The Windows App StoreWindows Phone 8 andWindows 8

Meaghan Fitzgerald – Navigating the App Store Landscape

MonthlyDownloads: 200m Total Number

of Apps (WP8): 160k Total Numberof Apps (W8): 100k

Page 5: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

Alternative App StoresOverview

Meaghan Fitzgerald – Navigating the App Store Landscape

Platforms: Android

Downloads: Not disclosed (but estimated to be comparable to Apple)

Platforms: iOS, Android, Windows, Java, Symbian, Blackberry, HTML5

Downloads: 2m per day

Platforms: Blackberry (Android apps accepted)

Downloads: 6m per day

Page 6: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

Getting FeaturedOverview

Meaghan Fitzgerald – Navigating the App Store Landscape

Page 7: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

Where Can You Get FeaturedOverview

Meaghan Fitzgerald – Navigating the App Store Landscape

Main PageHeaderNew & NoteworthyWhat’s Hot

SubcategoriesHeader (US Only)New & NoteworthyWhat’s Hot

Collections

PromotionalApp of the Week

Page 8: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

What You Need to Do First

Meaghan Fitzgerald – Navigating the App Store Landscape

1) Perfect your app

2) Get great reviews

3) Check (and meet) the requirements

4) Make sure you’re a good fit

5) Get in touch with the App Store

6) Wait.

How to Make a Successful App (Infographic)

Page 9: Navigating the app store landscape - App Promotion Summit - London 11 July, 2013 - Meaghan Fitzgerald

Thank You and Good Luck!

Meaghan Fitzgerald – Navigating the App Store Landscape

Meaghan [email protected]://www.23snaps.com