navigating the app store landscape - app promotion summit - london 11 july, 2013 - meaghan...
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NAVIGATING THE APP STORE LANDSCAPE WHAT YOU NEED TO KNOW ABOUT GETTING YOUR APP FEATURED, CROSS-PLATFORM PLACEMENT AND LOOKING BEYOND THE APPLE AND PLAY STORES. The Major Cross-Platform Players In The Application Stores Landscape Discovery Channels For Your App Beyond The App And Play Stores Case Study: How 23snaps Got Featured In The App Store These slides were first presented at the App Promotion Summit in London on 11 July, 2013 by Meaghan Fitzgerald from 23snaps. 23snaps: http://www.23snaps.com Infographic link: http://blog.23snaps.com/wp-content/uploads/2013/07/how-to-make-a-successful-app-infographic.jpg More mobile marketing tips: http://www.thetopfloorflat.com/ Follow Meaghan: http://twitter.com/megfitzTRANSCRIPT
Meaghan Fitzgerald – Navigating the App Store Landscape
Navigating the App Store Landscape(And getting featured)
The App StoreBy Apple
Meaghan Fitzgerald – Navigating the App Store Landscape
TotalDownloads: 50b Total Number
of Apps: 900,000 StoreAccounts: 575m
The Play StoreBy Google
Meaghan Fitzgerald – Navigating the App Store Landscape
TotalDownloads: 48b Total Number
of Apps: 850,000 AndroidDevices Sold: 900m
The Windows App StoreWindows Phone 8 andWindows 8
Meaghan Fitzgerald – Navigating the App Store Landscape
MonthlyDownloads: 200m Total Number
of Apps (WP8): 160k Total Numberof Apps (W8): 100k
Alternative App StoresOverview
Meaghan Fitzgerald – Navigating the App Store Landscape
Platforms: Android
Downloads: Not disclosed (but estimated to be comparable to Apple)
Platforms: iOS, Android, Windows, Java, Symbian, Blackberry, HTML5
Downloads: 2m per day
Platforms: Blackberry (Android apps accepted)
Downloads: 6m per day
Getting FeaturedOverview
Meaghan Fitzgerald – Navigating the App Store Landscape
Where Can You Get FeaturedOverview
Meaghan Fitzgerald – Navigating the App Store Landscape
Main PageHeaderNew & NoteworthyWhat’s Hot
SubcategoriesHeader (US Only)New & NoteworthyWhat’s Hot
Collections
PromotionalApp of the Week
What You Need to Do First
Meaghan Fitzgerald – Navigating the App Store Landscape
1) Perfect your app
2) Get great reviews
3) Check (and meet) the requirements
4) Make sure you’re a good fit
5) Get in touch with the App Store
6) Wait.
How to Make a Successful App (Infographic)
Thank You and Good Luck!
Meaghan Fitzgerald – Navigating the App Store Landscape
Meaghan [email protected]://www.23snaps.com