Navigating the Pet Lifestyle Product Landscape How to Attract Readers and Advertisers with the Hottest Trend in Pet Blogging Jaime Derringer Founder & Editor, Design Milk & Dog Milk Kate Benjamin Founder & Editor, Moderncat.net

Navigating the Pet Lifestyle Product Landscape

Design Milk Founded in 2006 700K+ subscribers

2 million+ page views/month

Dog Milk Founded in 2010 2800 subscribers

125K page views/month

Navigating the Pet Lifestyle Product Landscape

Founded in 2007 23K+ subscribers

300K+ page views/month

Navigating the Pet Lifestyle Product Landscape

Navigating the Pet Lifestyle Product Landscape

Navigating the Pet Lifestyle Product Landscape

Navigating the Pet Lifestyle Product Landscape

Dedicated to Modern Design

Where Dogs Meet Design

Navigating the Pet Lifestyle Product Landscape

Why Should I Add Products To My Blog?

• Do it for your readers: Readers want to know about what’s new, interesting, useful

• Do it to support your blog: Product manufacturers, designers, retailers and distributors are your potential advertisers

• Do it to expand your business: Developing relationships leads to bigger and better things

Navigating the Pet Lifestyle Product Landscape

SAY WHAT!?

• 46.3 million households with a dog in the United States

• 38.9 million have a cat • 62% of all US households own a

pet of some sort (dog, cat, bird, fish, reptile, etc.)

• $50-55 BILLION (!) spent on pets in 2011-2012

Source: americanpetproducts.org

Navigating the Pet Lifestyle Product Landscape

The Pet Lifestyle Product Landscape

Categorizing Pet Lifestyle Products: STYLE

Navigating the Pet Lifestyle Product Landscape

Modern

Glamour

Traditional

Categorizing Pet Lifestyle Products: MANUFACTURING

Navigating the Pet Lifestyle Product Landscape

Handmade, One-of-a-kind

Mass Production

Categorizing Pet Lifestyle Products: PRICE

Navigating the Pet Lifestyle Product Landscape

$$$$ $

Navigating the Pet Lifestyle Product Landscape

Pet Lifestyle Products and Your Blog

Navigating the Pet Lifestyle Product Landscape

Product Giveaways

Navigating the Pet Lifestyle Product Landscape

Fundraisers

Navigating the Pet Lifestyle Product Landscape

Product Reviews

Navigating the Pet Lifestyle Product Landscape

Where to Find Pet Lifestyle Products

Navigating the Pet Lifestyle Product Landscape

Pinboard or Catalog Sites: Fancy & Pinterest

Navigating the Pet Lifestyle Product Landscape

Newsletters

Navigating the Pet Lifestyle Product Landscape

Trade Shows

Navigating the Pet Lifestyle Product Landscape

Reader Submissions

Navigating the Pet Lifestyle Product Landscape

Questions?