Navigating The Revolution New Opportunities Through Technology
@Bryankorourke #IHRSA2015 Thursday March 12 1:30 PM 1
FUTURE
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NAVIGATING A GOLDEN ERA OF OPPORTUNITY
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TECHNOLOGY
6 D’S CHAIN REACTION
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THE ERA OF NEW IDEAS
@bryankorourke #IHRSA2015 WHAT DOES IT MEAN ?
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new opportunities via technology
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ideas that dissolve boundaries
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our challenge is to unlearn and to think differently
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CONTEXT
IN A CHANGING WORLD
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REVOLUTION
55M US & 150M GLOBAL HEALTH CLUB USERS
S CURVE- REINVENTION & FRAGMENTATION
11@bryankorourke
New Era : Micro Gym Low Cost
Digital Wellness
Medically Integrated
HEALTH CLUB - FITNESS INDUSTRY
CHANGE DRIVING
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REVOLUTION
1B GLOBAL FITNESS CONSUMERS BY 2024
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MALCOLM GLADWELL
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DIGITAL MUSIC LESSONS LEARNED
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CHRIS ANDERSON’S LONG TAIL CHOICE GROWTH
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LIVE CONCERTS
TRIPLED 2000-2010
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VINYL
MAKING A COMEBACK
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CONSUMERS
INCREASING CHOICE
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TECHNOLOGY
DRIVING CHANGE VIA UX
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OPPORTUNITIES
BRANDS | COMMUNITIES | ENTREPRENEURS
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CONTEXT
SCOTT GALLOWAY L2 CONSUMER TRENDS
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REVOLUTION
5M Users
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MICROS 90K LOCATIONS IN US
2.6M Users
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TARGETED HEAR RATE TRAINING EXPERIENCE
NEARING 1 MILLION USERS
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CONVENIENCE DIGITAL MOBILE WEARABLE
2.5M USERS 18 COUNTRIES
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LUXURY
1M Users
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DIGITAL/RETAIL
120M Users
In getting you dinner info now.7:30 at http://www.osteriamozza.com/LA/home.cfm
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18-44 >80%
MOBILE ADOPTION
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#MOBILETRENDS
@bryankorourke
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MOBILE TRENDS
@bryankorourke
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@bryankorourke
MOBILE TRENDS
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HEALTH & FITNESS APPS DOUBLED SINCE 2013 - 86% OF TIME APPS
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1,200 Clubs
INTEGRATORS
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WEARABLES 20%
60M Users
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@bryankorourke | @Kellihatton WEARABLES
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WEARABLES
160M ANNUAL 2019
NIKE EXITS
SOFTWARE FOCUS
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PURE DIGITAL
1B Users
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PURE DIGITAL
1.4B Users
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DIGITAL/RETAIL
470M Users
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PURE PLAY DIGITAL
277M Users
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Scott Galloway
“A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration
Of Online and Offline Channels”.
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BRICKS & MORTAR NEW OPPORTUNITIES
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BRICKS & MORTAR NEW OPPORTUNITIES
15 Fit-Hubs India
ENABLES BETTER USER EXPERIENCE AND GROWS THE MARKET
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DIGITAL
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ENGAGE & EXTEND AUDIENCE
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PERSONALIZATION
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CREATING MOMENTS
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IMPROVED USER EXPERIENCE
MONETIZATION
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10 GROUNDBREAKING TECHNOLOGIES FOR HEALTH CLUBS IN 2015
http://bit.ly/NETPULSETRENDS
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VIRTUAL TRAINING - COACHING
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VIRTUAL TRAINING PROGRAMMING - IN CLUB
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VIRTUAL TRAINING EQUIPMENT IN CLUBS
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VIRTUAL TRAINING EQUIPMENT IN CLUBS
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BUILT IN SENSORS IN CLUBS
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VIRTUAL TRAINING EQUIPMENT
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VIRTUAL TRAINING EQUIPMENT
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VIRTUAL TRAINING - GAMIFICATION - IN & OUT
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WEARABLES GO MAINSTREAM
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NETWORKED EVERYTHING
WE NEED TRUE OPEN NETWORKS
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“SALES AND SERVICE ARE THE LIFE BLOOD OF ANY COMPANY”
MOBILE TAKEOVER - INTEGRATION PLATFORM
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NEW DIGITAL ENGAGEMENT
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“SALES AND SERVICE ARE THE LIFE BLOOD OF ANY COMPANY”
BEACONS - NEW FORMS OF ENGAGEMENT
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BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME
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NAVIGATING TO A GOLDEN ERA OF OPPORTUNITY
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OPEN OUR MINDS
RISK AND REWARD
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BUSINESS MODEL INNOVATIONS WHEN THE GAME GETS TOUGH CHANGE THE GAME
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Scott Galloway
“A Common Thread Among Retailers Who Outperform Their Peers Is Deft Integration
Of Online and Offline Channels”.
74
10 GROUNDBREAKING TECHNOLOGIES FOR HEALTH CLUBS IN 2015
http://bit.ly/NETPULSETRENDS
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best way to predict the future
IS TO CREATE IT
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Thank You For Attending all content available next week via [email protected]
@bryankorourke @ihrsa #ihrsa2015