nb mashpee helps move the world
TRANSCRIPT
currently involved in after school activities to help build self esteem, confidence and goal setting. This whole undertaking with the Mashpee school district is funded by a government grant and if successful could spread to other school districts. This program is dedicated to providing a non-competitive environment with emphasis on:
• High energy, fun exercise programs • Any fitness level is encouraged • Program designed to get youths involved in fitness • Strength and conditioning exercises • Team relays, calisthenics and fitness games • Fun, age appropriate music
What you see in the picture is the reflective-New Balance logo with Mashpee screened on the back. NB Mashpee outfitted the participants, as well as the teachers, in New Balance T-Shirts.
Wednesday, April 18 2012
In This Issue …… NB Mashpee Moves the World…….. Boston Experience Store Opens Online Initiatives In Store and Marketing Updates Good Form Walking Pilot Program NB Store Calendar Licensee Updates InStep goes digital 2012 Corporate Match Updates Business Performance Report NB in the News
NB RETAIL CONTACTS 1.800.343.4648 Click on the person’s name below to send an email
Stephanie Smith Ext.2940 VP Retail
Chris Cohen Ext.2567 Channel Manager
Chris O’Neil Ext.7059 NB Store Collaborative Manager
Judy Piktelis Ext.2904 General Merchandise Manager
Jason Goebel Ext.2807 Sr. Retail Analyst
Amy Lamson Ext.2937 Merchandise Manager
Danita Harris Ext.7093 NB Store Apparel/Accessories Merchandiser
Brianne Plante Ext.2943 Merchandising / Independent Stores
Sara Miller Ext.7078 Visual Merchandiser / Retail
Peter Alba Ext.2860 Business Operations Manager
Dominick Fabrizio Ext.2377 Channel Marketing / NB Stores
David Chaput Ext.7057 Business Solutions Manager
Kirsten Marchand Ext.7068 Sr. Store Planning Manager
Doug Hansen Ext.7094 Store Planner II
Rita Siegel Ext.7077 Retail Operations Controller
Karen Reck Ext.7092 Administrative Assistant
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
NB Mashpee Helps Move the World
New Balance Mashpee's recent community involvement includes an exciting program called Fitness Revolution University. This program is geared to promote physical activity for K-12 students. Special emphasis was placed on students not
on April 18th we are sponsoring a Blood Drive in conjunction with the American Red Cross. The Red Cross Bus will be parked in the parking lot behind our store.
New Balance Opens Experience Store In Boston’s Copley Square
The Boston Experience opened for business on Friday April 13th. Celebrating the global brand’s past, present and future, New Balance proudly highlights its century-plus heritage and product innovation to bring its brand retail experience to life. The store, located at 583 Boylston Street in Boston’s Copley Square neighborhood, features unique artistic imagery, engaging digital technology elements and a live manufacturing feed that showcases the company’s domestic manufacturing capabilities.
“We are excited to open New Balance Boston in our hometown that pays tribute to our heritage as a running brand, celebrates our current product innovation and maintains our high standard of retail excellence,” says Rob DeMartini, chief executive officer and president of New Balance. “This store invites both residents and visitors to the great city of Boston to engage with our brand’s story and experience the passion of our associates that is 106 years in the making." A Creative and Engaging Brand Retail Experience The ground-floor, 2,500 square foot New Balance Experience Store features restored original brick walls, floor tiles and rolling grill doors that reflects the brand’s 100+ year history while introducing innovative technology-based offerings amidst a distressed brick, wood and metal scheme and vibrant product and athlete photography. Functional design elements include shoe manufacturing tools and materials that are incorporated into the retail displays. A brand DNA ribbon on the store’s ceiling ductwork from the entrance to the back of the store takes the consumer through a chronological journey documenting the brand’s powerful past, present and future, using vintage and modern images that is consistent with other Experience stores. New Balance Boston pays special homage to the spirit of the runner through race bibs and a map of the city’s marathon that are imprinted in plaster as well as the “Running Since 1906” sign that is cast in the store’s entryway. Artist and designer Nikole Nelson worked on several of the store’s creative elements.
New Balance Boston utilizes RFID technology in the “Line Up” wall in the Innovation Area to deliver on- demand expertise and useful information through video content to aid consumers in product selection. A collection of eight digital screens encompass ‘ON THE LINE’, a video community billboard that showcases content designed to inspire, inform, engage and assist community locals and visitors within the spirit of the New Balance brand. Examples of content include Team New Balance athletes in action, New Balance Hubway bike availability, and behind-the-scenes views of how the brand crafts shoes in America. The billboard content updates between rotations and is mixed multi-media, comprised of video, photography, text and info graphics, ensuring that this window that faces the street is lively and engaging both day and night.
The store is purposefully cross-merchandised to offer head-to-toe brand looks for consumers. The Innovation Area features the brand’s newest innovative performance product while the Lifestyle Area showcases the brand’s fashion-forward and heritage running offerings. The back wall of the store features a Fenway Area with a yellow replica foul pole and imagery highlighting the brand’s partnership with the Boston Red Sox. A 24-hour projection texture mapping showcases product images and brand videos as well as real time content through Klip.tv in the front and back of the store. A mobile POS system works to keep store flow active. New Balance Lawrence Manufacturing Live Feed New Balance Boston showcases the company’s commitment to domestic manufacturing as the only athletic brand to continue to manufacture shoes in the U.S. through a live video feed from the company’s Lawrence, MA manufacturing floor during work hours. “We are extremely proud to be able to demonstrate the passion, skill and craftsmanship of our Massachusetts domestic manufacturing associates directly to consumers,” says DeMartini.
Please visit newbalance.com/BOS or http://www.facebook.com/NBBackBay
NB Store Marketing Updates APRIL : USO Partnership/Promotion: Materials included in monthly POP kits.
Post store photos of promotion to www.facebook.com/ExcellentGivesBack USA Today Ad running by the end of this week
“Let’s” NB Store Service, Selection, Assortment: Campaign (Available on NB Customizer by April 15th) InMotion: New Ad templates available now on NB Customizer 2012 Master Marketing Calendar Click here to see all the Marketing assets
May Execution Guide This guide will review the set of the May Monthly Marketing Kit materials in the store front as well as the interior of the store. The Visual Merchandising Basics will continue to be used for maintaining the visual standards throughout your store.
This Execution Guide Contains: - Marketing Kit Overview - Window Execution Guidelines - Key Driver Statement Setup -Visual Merchandising Basics
Click Here to View Guide
This is a copy of an email blast that was sent out to 185,000 NB customers, within close proximity to a New Balance store. This campaign, as well as our USA Today placement, were both designed to drive traffic to New Balance stores. This email is an example of how we can leverage SNB’s capabilities to increase sales in store. By all accounts, the 990 launch has been fantastic, and this effort has certainly help create awareness.
Please let us know what you are seeing/hearing in-store, as we would like to learn from this approach, as we look to improve going forward. Feel free to send your feedback to either [email protected] or [email protected]. Also go to the Excellent Gives Back Facebook page to keep up to date on the USO promotion. You can also post you store photos on the page ! How are you making The 990 come to life In Store?
Online Initiatives
In Store / Marketing Updates
2012 In Motion Objectives: • Increase NB Store Participation
• Provide “Turn-Key” Asset Program:
• Customizable Consumer Facing Ads (via NB Customizer website)
• Easy to access Branded In Motion consumer giveaway
• Coaching and Training Guide
• Walker Trainer Guide (Good Form Walking)
Click here to see all the elements of the program
www.facebook.com/ExcellentGivesBack
As the Sports Medicine product begins to ship, we have received requests for additional information on the product. Click the link to view the Sports Medicine Overview.
If you have any questions please contact Sunni Fleming: [email protected]
Pilot Stores Wanted As we look to re-launch our InMotion program, we want to offer the NB Stores an opportunity to participate in a Spring 2012 Pilot Program for Good Form Walking. By joining the pilot program you will help us gain valuable insights and allow us to make any adjustments prior to the full launch of the program in Q1 2013. If you feel that this is a program that you would like to participate in please click the link below to review the Good Form Walking materials. If you have any questions about the program please contact Lauren Salvati, Karin Piscitelli or Dominick Fabrizio Click here for more information on Good Form Walking
<<<<< <<<<< NB Store Key Dates >>>>> >>>>>
April Apr 1st– 30th USO Partnership Program Apr 1st
thru Retail Blitz (Week 2) Apr 7th Apri1st- 3rd Spring 2012 NBAB Meeting – Boston Apr 8th Easter Apr 16th Patriots Day – Boston Marathon NB Offices Closed Apr 19th May POP Kits Ship
May May 5th Cinco De Mayo May 13th Mothers Day May 17th June POP Kits Ship May 19th Armed Forces Day May 28th Memorial Day June Jun 4th-7th Owners Meeting – Las Vegas Jun 10th July POP Kits Ship Jun 14th Flag Day Jun17th Fathers Day
Mothers Day Sandal Promotion
Best Komen Bag Display
2nd Quarter NB Store Contest “Best Komen Display” The winning store will be outfitted in 6 hats and 6 bags of their choice. Objective is to generate excitement and share “Best Practices” for the NB Store Channel. How are you displaying the hats and bags within your Stores Please send all pictures to [email protected] Any inquires should be directed to Lance Landin or Lyn Blackburn at 828-502-0136.
Click here for the pdf version
Quick Links
Click on any of the links above and you will be passed through to each website.
You may need to use your website specific password once you arrive at the website.
B2B Order Pro
NBPN Media Bin SMS 3point5 Pro Care Store
Uniforms Store
Fixtures NB
Customizer
InStep Goes Digital As we look to increase our communication frequency, we are now offering 2 new platforms to receive information about the NB Stores!!
1. InStep Blog - http://nbinstep.com/ 2.
Now follow InStep on Twitter: @NB_InStep
New NB Store Corporate Match
Matching grants available to stores that invest in LHI and NB Foundation aligned charitable causes - Each NB Only store entitled to $2,000 in matching grant. NB will match dollar for dollar up to $2,000. - The charitable donation must meet established NB charitable guidelines. Guidelines • Name of organization, event detail, Verification of 501©3 status • Brief write-up of why the NB Store chose the particular cause • Receipt or proof of contribution by NB Store Requirements
• Charity has to promote movement/exercise for children. • Must already participate in Susan G. Komen local events and/or October Pin-up Program. • No Golf tournaments, dinners or gala events, personal passions • No individual teams or school donations • No Religious-based activities
Click here for the Corporate Match Application Any questions about the program please contact [email protected]
Business Performance Report Last year we asked you to participate in a New Balance Store Business Performance Report that was presented at the 2011 NB Store Owner’s Meeting. We would like to do the same for this year’s meeting in June. Our goal is to have 100% participation as this is valuable information that will assist you with benchmarking business performance. The NB Store Business Performance Report (BPR) will be based on your 2010 and 2011 store’s financial statements. Last week we sent you the template via email and are asking you to complete and submit to NBAS by May 12, 2012. This template was developed with the assistance from the New Balance Advisory Board (NBAB). The objective of the report is to provide benchmark financial data for NB Stores that allows every owner to compare their store(s) data against the NB average. The data that will be compiled in the Business Performance Report (BPR):
• Annual Store Sales • Square Footage • Gross Profit • Selling Expense • Occupancy Expense • General Expenses • Profit % • Average inventory at cost • Annual inventory turn rate • GMROI (Gross Margin Return on Investment)
If you did not receive the template please contact [email protected] By permitting NBAS to use your store(s) data NBAS will:
• Compile all data confidentially and holistically. No store information will be revealed on an individual basis. • Have the data be controlled by one person internally: Rita Siegel our Retail Controller. • Give all NB Store Owners a copy of the results regardless of participation or not. Please complete the information(NB Stores 2010/2011 Financial BPR Info Template) and email the document to Rita Siegel at [email protected] by May 12, 2012. Please be sure to send this to Rita electronically, NOT by mail. This will insure a more efficient process on the back end and allow us the necessary time to compile the information for presentation at the upcoming Owner’s Meeting in June. Realize that by providing us this template information for 2010/2011 you are still obligated to submit to NBAS your regular Financial Statements (Income Statement & Balance Sheet) per your License Agreement requirements. Those can be emailed to Rene Knowles at [email protected] or mailed to her attention at NBAS - 20 Guest St., Brighton, MA, 02135-2088. Your participation in the New Balance Store BPR will help provide valuable data that will enable all owners in the NB Store License Program to evaluate critical information. The objective is clear - to improve the performance of your operation. Please contact Rita or myself with any questions Thank you in advance for your cooperation and anticipated participation, Peter Alba
NB in the News Licensee Contacts Customer Service / Order Info Aetrex Worldwide Adam Kida 800-586-2739 X 282
Balanced Tech, Inc Nathan Romano 212 768 8330
Brand Accessory Group Lyn Blackburn 828-855-9060 X 459
Gilden
Adam Clark 704.818.3351
Hickory Brands Steve Sigmon 800-323-1662
Implus Jesse Fender 919-597-7625
[email protected] Klone Lab LLC Dan Vermeersch 978-378-3434 X 112
Manzella Leslie Faulise 800-645-6837 X 248
Mountain Shades Bill Cotton 800-234-0735 X 13
Penguin Brands Nora Tramontina 610-537-8850
SDI Technologies Saul Ashkenazi 732-574-9000 X 334
InStyle.com, April 10, 2012, 5-Factor 997 The online version of the magazine dubs the 5-factor 997s the “cutest” shoes. http://www.instyle.com/instyle/package/general/photos/0,,20397991_20394540_20800020,00.html Tennis View Magazine, March/April 2012, MC1005, MC851 Get comfort and function while still being stylish on the courts with the 1005 and 851. Health Magazine, April 2012, Impact Capri Take 5 minutes to get toned in NB, in this month’s issue of Health Magazine. Men’s Journal, May 2012, MC1005 The MC1005 is best for support says Men’s Journal. Sports Illustrated Fenway Park issue, 2012, Dustin Pedroia Red Sox second basemen, Dustin Pedroia, takes to the field in NB. Boston Globe, April 12, 2012, New Balance Boston The Boston Globe profiles NB’s new experience store in Boston. http://articles.boston.com/2012-04-12/business/31325281_1_video-feed-walls-boston-marathon Newsday.com, April 15, 2012, Team NB Athlete, Curtis Granderson Team NB athlete, Curtis Granderson, honors Jackie Robinson with custom NB cleats. http://www.newsday.com/sports/baseball/yankees/granderson-teammates-proud-to-honor-jackie-robinson-1.3662844