Comparison of NBA Teams on Facebook, Twitter, InstagramFacebook date range: Jan 01, 2015 – May 19, 2016Twitter date range: Jan 01, 2015 – May 19, 2016Instagram date range: Jan 25, 2015 – May 19, 2016

On Facebook Los Angeles Lakers had the largest fan base of 21,721,291, while Golden State Warriors showed the highest fan growth of 179.00%.

Community growth

  FacebookFan Growth

TwitterFollower Growth

Instagram Follower Growth

Golden State Warriors 179.00% 209.07% 606.74%Detroit Pistons 34.67% 56.65% 196.54%Washington Wizards 62.93% 54.33% 201.31%Miami Heat 0.46% 17.39% 59.78%Dallas Mavericks 10.30% 55.92% 161.83%Chicago Bulls 6.98% 37.96% 181.11%Boston Celtics -0.82% 17.28% 76.18%New York Knicks 4.87% 27.46% 73.47%Los Angeles Lakers -1.13% 16.92% 87.68%Denver Nuggets 9.90% 37.77% 104.54%Phoenix Suns 13.60% 42.01% 206.31%Philadelphia 76ers 29.78% 53.86% 157.05%Brooklyn Nets 12.68% 25.71% 98.84%Los Angeles Clippers 26.67% 40.72% 149.56%Minnesota Timberwolves 40.30% 52.31% 284.91%

Social Network Based Performance Audit

Los Angeles Clippers received the highest percentage of Positive Sentiment (100.00%).

Chicago Bulls garnered the most number of mentions

Facebook TwitterSentiment Mentions

Detroit Pistons

Washington Wizards

Dallas Mavericks

Denver Nuggets

Phoenix Suns

Philadelphia 76ers

Brooklyn Nets

Los Angeles Clippers

Minnesota Timberwolves

0% 20% 40% 60% 80% 100%

Negative Neutral Positive

Denver NuggetsPhiladelphia 76ers

Minnesota TimberwolvesLos Angeles Clippers

Golden State WarriorsDetroit Pistons

Miami HeatDallas Mavericks

Chicago BullsBoston Celtics

Los Angeles LakersBrooklyn Nets

NBA New York KnicksWashington Wizards

The Phoenix Suns

0 200,000 400,000 600,000

User Mentions

Twitter InstagramAverage Reply Time Hashtag UsageDenver Nuggets were the fastest to reply to Tweets.

Denver NuggetsPhiladelphia 76ers

Minnesota TimberwolvesLos Angeles Clippers

Golden State WarriorsDetroit Pistons

Miami HeatDallas Mavericks

Chicago BullsBoston Celtics

Los Angeles LakersBrooklyn Nets

NBA New York KnicksWashington Wizards

The Phoenix Suns

0% 20% 40% 60% 80% 100%

<15 mins <1 hour <1 day >1 day

Replies

The hashtag most used was ‘#detroitbasketball’

#detroitbasketball#knicks

#nets#celtics

#nuggets#dubnation#wearephx

#pistons#twolves

#greenrunsdeep#repost

#warriors#dcrising

#repost#bulls

0 100 200 300 400 500 600 700 800

Posts

Deconstructing the Content Strategy of the NBA Teams

Golden State Warriors published the greatest number of posts (4,975) and the highest average engagement, with a score of 882.

Facebook Engagement

Golden State WarriorsDetroit Pistons

Washington WizardsMiami Heat

Dallas MavericksChicago Bulls

Boston CelticsNew York Knicks

Los Angeles LakersDenver Nuggets

Phoenix SunsPhiladelphia 76ers

Brooklyn NetsLos Angeles Clippers

Minnesota Timberwolves

0 100 200 300 400 500 600 700 800 900 1000

0 1000 2000 3000 4000 5000 6000

posts dummy eng dummy

Engagement Score

Number of Posts

Golden State Warriors received the most number of Likes (132,640,426), the most number of Comments (2,651,057) and the most number of Shares (8,614,438).

Engagement Breakdown

Golden State WarriorsDetroit Pistons

Washington WizardsMiami Heat

Dallas MavericksChicago Bulls

Boston CelticsNew York Knicks

Los Angeles LakersDenver Nuggets

Phoenix SunsPhiladelphia 76ers

Brooklyn NetsLos Angeles Clippers

Minnesota Timberwolves

0K 20,000,000K 40,000,000K 60,000,000K 80,000,000K 100,000,000K 120,000,000K 140,000,000K

Likes Comments Shares

Golden State Warriors published the most number of posts (4,904).

Share Of Voice – Volume of Posts

10%

13%

5%

9%

10%

6%7%

4%

5%

5%

3%

5%

5%

5%6% Los Angeles Clippers

Golden State WarriorsNew York KnicksDetroit PistonsWashington WizardsMiami HeatDallas MavericksChicago BullsBoston CelticsLos Angeles LakersDenver NuggetsPhoenix SunsPhiladelphia 76ersMinnesota TimberwolvesBrooklyn Nets

Golden State Warriors received the largest volume of Likes (132,640,426), among the brands in "Competitors" Group.

Golden State Warriors received the largest volume of Comments (2,651,057), among the brands in "Competitors" Group.

Golden State Warriors received the largest volume of Shares (8,614,438), among the brands in "Competitors" Group.

Share Of Voice – Likes, Comments and Shares

6%

46%

3%1%1%

8%3%

13%

1%13%

1% 1% 1% 1% 1%7%

39%

5%2%2%

9%

4%

12%

2%10%

1% 2%2%2%1%4%

47%

3%2%1%

7%2%

14%

1%14%

0% 1% 2% 1% 1%

Los Angeles Clippers Golden State Warriors New York Knicks Detroit Pistons Washington Wizards Miami HeatDallas Mavericks Chicago Bulls Boston Celtics Los Angeles Lakers Denver Nuggets Phoenix SunsPhiladelphia 76ers Minnesota Timberwolves Brooklyn Nets

Most Engaging Brand PostsGolden State Warriors

18-MAY-16, WED 11:31PM

Dubs even things up!

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 319,9546,321 38,702

Uncategorized

Golden State Warriors

18-MAY-16, WED 10:53PM

15 points in 1:58? #StephGonnaSteph on TNT.

NO IMAGE

Golden State Warriors

16-MAY-16, MON 11:38PM

Dubs trail series 1-0. #WCF

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 93,666 5,327 20,391Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 98,954 8,116 19,955Uncategorized

Most Engaging Brand PostsGolden State Warriors

12-MAY-16, THU 10:58PM

The Dubs will face the Oklahoma City Thunder in the Western Conference Finals.

NO IMAGE

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 176,4545,268 19,537

Uncategorized

Golden State Warriors

12-MAY-16, THU 1:37AM

On to the Western Conference Finals, #DubNation! #Warriors win series vs. Portland in 5 games. #Stre ..

NO IMAGE

Golden State Warriors

12-MAY-16, THU 1:35AM

4th quarter ridiculousness, courtesy of Stephen Curry.

NO IMAGE

ENGMT.

LIKES COMMENTS SHARES

SENTIMENT

1,000 119,7772,189 22,470Uncategorized

ENGMT.

LIKES COMMENTS

SHARES

SENTIMENT

1,000 126,952 3,979 18,927Uncategorized

Golden State Warriors published the greatest number of posts (21,187). It also had the highest average engagement, with a score of 547.

Twitter Engagement

Denver NuggetsPhiladelphia 76ers

Minnesota TimberwolvesLos Angeles Clippers

Golden State WarriorsDetroit Pistons

Miami HeatDallas Mavericks

Chicago BullsBoston Celtics

Los Angeles LakersBrooklyn Nets

NBA New York KnicksWashington Wizards

The Phoenix Suns

0 2000 4000 6000 8000 10000 12000 14000 16000

0 5000 10000 15000 20000 25000

Tweets Proactive Tweets Engagement Score

Engagement Score

Number of Tweets

Golden State Warriors tweeted the most compared to the other teams.

Frequency of Tweets

Denver NuggetsPhiladelphia 76ers

Minnesota TimberwolvesLos Angeles Clippers

Golden State WarriorsDetroit Pistons

Miami HeatDallas Mavericks

Chicago BullsBoston Celtics

Los Angeles LakersBrooklyn Nets

NBA New York KnicksWashington Wizards

The Phoenix Suns

0 5,000 10,000 15,000 20,000 25,000

Proactive Tweets Retweets Replies

Tweets(in selected period)

Golden State Warriors received the most Favorites as well as the most Replies.

Replies, Retweets and Favorites

Denver NuggetsLos Angeles Lakers

Dallas MavericksChicago Bulls

Boston CelticsDetroit Pistons

The Phoenix SunsGolden State Warriors

Miami HeatMinnesota Timberwolves

Washington WizardsLos Angeles Clippers

NBA New York KnicksBrooklyn Nets

Philadelphia 76ers

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000

Favorites Retweets Replies

01-Dec-15, Tue 09:31PM

ENGMT. FAV. REPLIES RETWEETS1,000 1,914 83 2,754

Top Engaging Tweets

https://t.co/Kk0oH6a1JI Rest in peace, Dr. Dunk.https://t.co/YYMauXboJs

25-Nov-15, Wed 09:49PM

ENGMT. FAV. REPLIES RETWEETS1,000 4,269 111 5,244

27-Aug-15, Thu 05:50PM

ENGMT. FAV. REPLIES RETWEETS1,000 2,615 44 3,107

Philadelphia 76ers Philadelphia 76ers Philadelphia 76ers

June 6, 2001: The Step Over. #NBAFinals

https://t.co/dlpL9cZ3kC

06-Jun-15, Sat 09:30AM

ENGMT. FAV. REPLIES RETWEETS1,000 2,080 62 3,367

Top Engaging Tweets

Mood: http://t.co/D2wYtH9Ugp May 15, 2001: MVP. http://t.co/zczyTJrTHX

19-May-15, Tue 08:49PM

ENGMT. FAV. REPLIES RETWEETS1,000 1,594 61 2,552

15-May-15, Fri 01:41PM

ENGMT. FAV. REPLIES RETWEETS1,000 2,513 38 3,365

Philadelphia 76ers Philadelphia 76ers Philadelphia 76ers

Instagram Engagement

Minnesota TimberwolvesPhoenix Suns

Detroit PistonsBoston Celtics

Los Angeles LakersWashington Wizards

Brooklyn NetsGolden State Warriors

Philadelphia76ersMiami Heat

Chicago BullsLos Angeles Clippers

Denver NuggetsNew York Knicks _

Dallas Mavericks

0 500 1,000 1,500 2,000 2,500 3,000

Posts Engagement Score

Instagram - Share of Likes 2% 2% 2%

5%

18%

2%1%

38%

1%

12%

7%

6%

0%4%

1%

Minnesota TimberwolvesPhoenix Sunsdetroit pistonsBoston CelticsLos Angeles LakersofficialwashingtonwizardsBrooklyn NetsGolden State WarriorsPhiladelphia76ersmiamiheatChicago BullsLos Angeles ClippersdenvernuggetsNew York Knicks _Dallas Mavericks

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