GREENSTART Who are we?

PART 1

ACCELERATORS + INCUBATORS How to work together?

PART 2

FIRST...

GREENSTART IS AN ACCELERATOR FOR DIGITAL CLEANTECH STARTUPS

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MONEY ‣  $15,000 for 5% Common Stock

‣  + $100,000 convertible note

MENTORS + NETWORK ‣  Coaching from matched mentors + experts

‣  Powerful network in Bay Area

DESIGN ‣  UIUX - product design, interaction design, etc

‣  Identity - brand, collateral, etc

MO’ MONEY ‣  Intros + Demo Day pitch opportunity to 200+ investors

WHAT WE OFFER STARTUPS

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PROFESSIONAL BRAND DESIGN

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USER EXPERIENCE DESIGN

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DEMO DAY

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PITCH TO 200+ INVESTORS

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OUR STATS 3 MONTH PROGRAM

‣ 2x year, Spring and Fall

‣ Based in SF; Startups USA

4% ACCEPTED ‣  160 applied to most recent cycle: 7 spots available

2 PROGRAMS COMPLETED ‣ Almost 1 year old!

‣ Next Program: Aug ’12

6 GREENSTART TEAM ‣ Plus 50 Mentors

‣  --> 10 “Matched Mentors” provide 50% of coaching

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Michael  Marks  Yves  Behar  Lisa  Gansky    David  Hornik    James  Joaquin    John  Maeda    

Jim  Matheson    Brook  Porter  Bill  McDonough    David  Perry    Eric  Ries    Marc  Tarpenning    

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MORE

OUR MENTORS

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GREENSTART  LAUNCHED  SPRING  2011  

4  

5  

7*  

Projected  *  

Less  than  4%  of  startups  are  accepted.  

TIMELINE

IP  for  fuel  companies  to  produce  greener,  cleaner  fuels  

Wifi-­‐enabled  smart  plug  to  control  energy  use  

Low-­‐cost  smart  glass  with  up  to  40%  in  energy  savings  

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Consumer  web  app  to  save  money  on  energy  use  

FALL 2011 STARTUPS

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Commuter  shuYles  as  an  employee  perk  

Zipcar  for  electric  scooters   iPad  apps  for  capturing  building  data  

DR  2.0  energy  pla[orm  that  pays  for  flexibility  

Energy  OS  to  make  baYeries  usable  on  the  grid  

SPRING 2012 STARTUPS

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Our  goal  is  to  accelerate  200+  startups  in  our  first  10  years.  

GROWTH

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DIGITAL CLEANTECH?

Examples of Cleantech + IT!!Smart Grid - Silver Spring"Building Efficiency - Honest Buildings"Collaborative Consumption - AirBNB"Utility Services - oPower"Consumer Services - Nest"New Financing Models - Solar Mosaic"Energy Networking - Sony Energy Computer"

SECOND...

ACCELERATORS + INCUBATORS How to work together?

PART 2

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DIFFERENCES = OPPORTUNITY

INCUBATOR ACCELERATOR

Average 3 years Average 3 months

~ No Equity ~ Equity

~ No Seed $$ Seed Investment

~ Non Profit ~ For Profit

Mature Model New Model

~ = Usually

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COULD WE BE ON THE SAME TEAM?

INCUBATOR GOALS

ACCELERATOR GOALS

#1 Goal = Startups Succeed

Startups Get Smarter

Build Network to Supports Startups

We Recruit Great Startups

We Stay in Business

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HOW TO WORK TOGETHER Refer Startups (aka clients)

‣ Both orgs value referrals

‣ Accelerators get hundreds of apps/year, great referral source

‣  Incubators may have a small # of startups that are a fit for accelerator - but every referral counts

Joint Marketing ‣ Events - panels, happy hours, joint recruiting, conferences

‣ Digital Media - email, twitter, facebook, videos

Share Community ‣ Mentors, Investors, Experts, etc

Share Methodology ‣ Both orgs have learning opp. with each others’ method

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WHY? 1. GET NEW CLIENTS! 2. Help current clients get funded

‣ Startups funded = success for incubator AND accelerator

3. Increase investor network ‣ Accelerators might know investors you haven’t met yet

‣  Investors value deal-flow, will appreciate introduction

4. Expand methodology of working with clients ‣  Incorporate aspects of lean startup / accelerator model

‣ Eric Reis, Steve Blank, etc

5. Grow brand & influence ‣ Joint marketing gets you in front of a new audience

‣ Accelerators can help attract new startups to Incubator

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MYTH & TRUTH MYTH: Accelerators are going to steal my clients!

‣ TRUTH:

‣ Most startups aren’t a fit for Accelerator / won’t get in

‣ Startups can sometimes do both at once

‣  If not, Accelerator is only 3 months, startup will return

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MYTH: Accelerators are stealing my brand/mindshare!

‣ TRUTH:

‣ Accelerators are re-invigorating interest in biz incubation

‣ Growing awareness of differences between accelerator vs. incubator --> opportunity to shape the debate

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MYTH & TRUTH

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MYTH & TRUTH MYTH: Accelerators are just a fad!

‣ TRUTH:

‣ Who knows!? Only time will tell.

‣  If yes, Incubators will last - you’ve been around 30+ years

‣  If no, entrepreneurship ecosystem is expanded

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MYTH: To be hip, I should call myself an Accelerator

‣ TRUTH:

‣ Will confuse your audience - they expect ‘Accelerator’ means for-profit, equity investment, short timeframe, etc

‣ MY ADVICE: Be yourself. Partner with Accelerators and keep doing what you’ve been doing: helping startups thrive in local community / specific sector

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MYTH & TRUTH

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WHAT IF... An Accelerator REFERRED clients to you

An Accelerator GREW your investor network

An Accelerator ATTRACTED media & brand impact

An Accelerator INSPIRED new workshops/bootcamps

An Accelerator FUNDED some of your clients

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IT’S ALL POSSIBLE

Let’s COLLABORATE...

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THANK YOU