ABOUT US

Our vibe

News Cafe o�ers and facilitates a premium entertainment experience for its aspirational customers base, by e�ciently serving world class food o�erings and premium beverage choices in an atmosphere that is contemporary, vibrant and relevant. Over the past two decades, News Cafe has grown from a single store, in Hat�eld in 1995, to a multi-national household name.

Our concept

By combining the service and product attributes of a co�ee bar, cocktail bar, restaurant and entertainment venue, News Cafe is a trendsetting and benchmarking brand within the industry. The brand has become synonymous with innovative thinking and application within the food beverage and social market place. From our store design and decor to our sta� and management attitudes, we represent a culture of pioneering and progressive creativity in all we say and do. Our music is vibey, our cocktails are prepared with �air and vibrancy, our waitrons are vibrant and our food serves the modern and sophisticated characteristics of our customers.

Our promise

Is to deliver at all times and under any circumstances, the greatest of services, with the best suited people and most e�cient operations. By working with our tagline in mind, we are able to achieve and sustain the intrinsic integrity of our brand promise that exceeds the expectations of our customers, our people and out shareholders.

News Cafe Newtown

OUR STORES

We took current local and international trends, head on and created a great new aesthetic without losing touch with the News Cafe identity. Inspired by the brands world class o�ering, we borrowed from global trends and used interesting �nishes and features to give character to our stores. Appealing to News Cafe’s aspirational client base, we experimented with a bit of colour by expanding on the idea of the street art movement, which inspired the bars in the store.

Our stores delivers an ingenious blend of hard metals and natural textures that speaks to the sophisticated and cosmopolitan urban consumer. Beautifully crafted features are accented by mood-enhancing lighting, lending the space a re�ned and contemporary feel, juxtaposed with studded distressed leather seating which contributes to a uniquely South African cocktail lounge, culture ambience. The glass-expanse of front allows natural light in and o�ers patrons an urban pavement vibe.

This is a natural progression for our brand, which has become synonymous with innovative thinking and a premium food and beverage o�ering in the market. We represent a culture of pioneering and progressive creativity in all we say and do.

The result resonates with a new generation of patrons and serves as an iconic venue in South Africa’s revitalized urban cultural landscape.

News Cafe Tableview

News Cafe Emperors

News Cafe Umhlanga Ridge News Cafe Hat�eld

News Cafe Nelspruit News Cafe Rosebank News Cafe Woodmead

OUR AFRICAN EXPANSION

The brands unique o�ering to the emerging higher LSM consumer in Africa, who are part of the global village of urban trendsetters, satis�es the appetite for premium food and beverage experiences, in comparison to American and European o�erings of which this customer has been exposed to.

Being a proudly African company ourselves, our products are not only well tailored for this market but our world class o�ering is also a unique and premium concept that is well known and trusted by our consumers. This makes our model the perfect �t for our partners, which are business enterprises committed to growing the economy within our respective countries.

We will continue to expand our News Cafe brand within the continent, as well as contribute towards the creation of employment and the growth of the African economy.

News Cafe Windhoek News Cafe Borrowdale

OUR FOOD

Premium quality guaranteed

Our unique menu o�ers a variety of light snacks and wholesome meals that are a fusion of culinary traditions and tastes from around the world, freshly prepared and crafted from quality products.

OUR COCKTAILSIf you want the best cocktails in town, News Cafe is the place to be. Since we �rst opened our doors in 1995, we have always taken pride in our extensive cocktail menu. Over the years, we have mastered the art of mixology and �lled our cocktail menu with vibrant colours and exotic tastes. It’s no wonder we have won Cocktail Bar of the year every year since 1999!

Voted Best Cocktail Bar for 17 years running.

BRAND MARKETING

LOCAL MARKETING

THE EXPERIENCE

OUR AWARDS

It’s not by chance that News Cafe continues to grow from strength to strength and have a phenomenal loyal customer base. The real secret to success is the ability to deliver an energy and vibe that keeps our customers coming back for more.

We believe in unleashing the people and their passion in our brand, in an inspiring way, while staying focused in what we promise, and that is what makes us an unstoppable force in the market place.

Leisure Options AwardsBest Cocktail Bar for 17 years in a row (1999-2016)Best Pick-up Spot 2008 and 2009Best Yuppie Hangout 2004, 2005 and 2006

Restaurant and Bar Design AwardsNews Cafe Rosebank - Best Bar Design Award Middle East and Africa in London 2016

Best of EkurhuleniBest Franchised Pub 2016

Best of PretoriaBest Cocktail Venue 2014 and 2015

Caterer and Hotel KeeperFast Foods and Family Restaurants Menu of the Year 2000

Caterer and Hotel KeeperFast Foods and Family Restaurants Menu of the Year 2000

Star Readers Choice AwardsBest Food, Drink and Entertainment 2004

The Times Sowetan 2011-2012 Retail AwardsRunner Up - Family Sit Down Restaurant

Sunday Times Generation Next 20125th place in Best Co�ee Shop

RASA 2012SA’s Best Franchise Restaurant GroupBest Restaurant in Table Service and Waitering

Ask Africa Youth AwardsBest Bar, Pub, Shebeen and Tavern category

INVESTMENT OPPORTUNITY

SET UP COSTR6 million

50% Unencumbered capital

MONTHLY SALES

Estimated R1.2 million

FEES6% Royalty

3% marketing

ESTIMATED NETT MONTHLY PROFIT

20%

GROSS PROFIT

65%

News Cafe Emperors

SITE REQUIREMENTS

The selection of our sites is paramount to the success of the business. Our criteria demands a high street venue with good visibility, into and out of the store, to passing trade. In addition the site must be at street level with good proximity to convenient parking, with the following criteria:

- The size requirements vary between 300m2 and 450m2 (square meters) with an additional 100m2 outside seating. Our sites must send one message out – ‘welcome, come in and experience the VIBE’.

- Gas piped to back of house – internals for tenant account.

- Yard area for refuse, gas cage (supplied by landlord)

- 3 phase 200 amp power with 60 way DB board

- Signage opportunities on building – visible and right size

- Rear door delivery entrance

- Water and drain point

- Shop-fronts to tenant requirements

- Aircon and extraction

News Cafe Rosebank

News Cafe �lls the gap in a very competitive market - the atmosphere and vibe is what attracts its patrons. From a trendy “co�ee bar” in the mornings to a cutting edge cocktail bar in the evenings, we have mastered the arts of mixology and �aring - News Cafe is vibrant, sassy, sexy and desirable in a multicultural and sophisticated environment.

News Cafe allows you to step outside of yourself and create an image that you aspire to be. We o�er quality, value, a unique experience and a vibe second to none.

IT’S ABOUT THE VIBE.www.newscafe.co.za

www.fournews.com