ncell company profile - presentation
TRANSCRIPT
MANAGERIAL COMMUNICATIONBBA 1st Year Fall Semester Exam
GROUP MEMBERS
Harman Singh Bilav Subedi Supriya Tamang Ayushman Tamrakar
COMPANY PROFILE: NCELLInformational Report
MERO MOBILE REBRANDS TO NCELL
Strategy to further strengthen its position on Nepal’s mobile telecommunication services market.
The new brand reflects Ncell’s corporate values.
During 2009, Ncell more than doubled its mobile network.
The new Ncell brand identity is an embodiment of this aspiration.
ABOUT SPICE NEPAL PVT. LTD.
Established in 2004 as the first private mobile operator in Nepal and launched its services under Mero Mobile brand in 2005
In October 2008, TeliaSonera acquired controlling interest in Spice Nepal.
As of March 12, 2010, Spice Nepal operates under the brand Ncell.
ABOUT TELIASONERA
Provides telecommunication services in the Nordic and Baltic countries
An international group with a global strategy, but wherever we operate we act as a local company.
TeliaSonera creates value by focusing on delivering a world-class customer experience
INTRODUCTION: NCELL
First company to operate private GSM services commercially launched its services on September
17, 2005 in the capital valley and vicinity Gradually expanding its network coverage Planned and adopted new technologies and
services Providing services in huge distribution network Rewarded in 2006 and 2007 at the CEO conclave. Recently received license to operate an ISP
SERVICES PROVIDED
Basic services
Introduced services
Other services
NETWORK INFORMATION
Operator Name :Ncell Private Limited Network Name : Ncell Technology : GSM 900/1800 Network Status : Live since September 2005
RAPID EXPANSION OF NCELL’S COVERAGE
16 % increase in Nepal’s population coming within Ncell – an extra of 4.5 million
Recent figures Ncell covers 60% of population and 22% of geographical area
Introduced “ The gift a gift ’’ campaign Campaign’s objective is to let friends and family
share Ncell experience
NCELL INTRODUCES 2011 BONUS : 50 MMS AND 50 SMS
Ncell provides 50 mms and sms each upon the activation of Ncell sim
Valid only upon the activation of prepaid sim Offer has to be used within 30 days of activation
NCELL CUSTOMERS BROADENS TO 2.4 MILLION
Users of Ncell went up by 0.6 million during 1st quarter of 2010
Bringing total no. of subscribers in Nepal to 2.4 million
No. of subscription increased in Eurasian operation by 0.7 million
Eurasian countries compose of , Uzbekistan, Kazakhstan, Azerbaijan, Tajikistan, Georgia and Moldova
Rebranded its operations in Nepal and Turkey
Strategy to create shareholder value by mobile penetration and value added services
Reduction in GPRS price, decrease in long distance call rates, launching of cheapest handsets with Ncell sims are some promotional moves
Operation of 3G,launch of blackberry are upcoming services
NCELL LAUNCHED NEPAL'S FASTEST NET SERVICE
Ncell launched new data service- “NCELL CONNECT”
Internet connection up to 3.6 mbps Packages are as follows : 500 mb- nrs. 499 per month 1000 mb- nrs. 899 per month 5000 mb- nrs. 3999 per month Service available both on pre and post paid
Are you an Ncell user?
Yes/No
Yes
No
If NO, would you prefer Ncell?
Yes/No
Yes
No
What do you think is the strongest feature of Ncell?
a) Good Network
b) Good Service
c) Features and Facilities
d) Less Procedures to Obtain a Ncell SIM Card
a
b
c
d
What do you think is the biggest defect of Ncell?
a) High Cost
b) Less Users
c) High Inter-network Communication Cost
d) Higher Number of Services – Higher Cost
a
b
c
d
What would you recommend for Ncell?
a) Reduce Cost
b) Provide Better Services and Facilities Although Cost May Increase
c) Provide Internet Services and Other Facilities Free of Cost
d) Offer Free SMS and MMS Every Month
a
b
c
d
From the range of 1 to 10, how much would you rate Ncell in terms of quality service? _________
1
2
3
4
5
6
7
8
9
10
NCELL - HERE FOR NEPAL.