ncm presentation 2012

9
Marketing Partnership Opportunities

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Marketing Opportunities

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Page 1: NCM Presentation 2012

Marketing Partnership Opportunities

Page 2: NCM Presentation 2012

National Country Market (NCM) is the advertising sales division for the network of twenty-three consumer magazines we represent. Our role is to work with advertisers and their agencies to help plan, coordinate and place advertising in our magazines whether it is for national, regional or statewide coverage.  As a non-profit organization owned by the magazines, NCM provides the best opportunities and lowest prices available.

National Country MarketNational Country Market

Page 3: NCM Presentation 2012

In the 1940s after the cooperatives were formed to supply power for rural home and land owners, the statewide associations began to publish and distribute their magazines as a communications tool for members. As member/owners of the cooperative, readers influenced and contributed to the editorial direction and content. Articles range from energy saving tips and home improvement to gardening, recipes and all things in between that represent home, family and quality of life.

History MattersHistory Matters

Page 4: NCM Presentation 2012

History MattersHistory Matters

Today each cooperative maintains a customized edition just for its members providing local co-op news and community events. It’s no surprise that subscribers are so dedicated to reading their own monthly magazine. This dedication has created a unique bond of trust and loyalty that is unheard of in the magazine industry.

MRI reports that 94% of our readers trust advertisements in our publications more than ads in other publications.

Page 5: NCM Presentation 2012

Home Travel

• • Energy Efficiency

Food• Local Events

Our magazines are published by America’s electric cooperatives for their subscribers which promote an awareness of their community with editorial dedicated to their lifestyles including articles on home, gardening, travel, energy efficiency, recipes and local events. Each magazine is customized for its own electric cooperative community

Engaging EditorialEngaging Editorial

Page 6: NCM Presentation 2012

Reaching the right audienceReaching the right audience

Page 7: NCM Presentation 2012

Collectively NCM publications comprise one of the largest networks of consumer publications in the U.S., reaching over 8.4 million households and 21 million readers on a monthly basis.

National, Statewide & Regional ReachNational, Statewide & Regional Reach

Page 8: NCM Presentation 2012

Our magazines are published by America’s electric cooperatives for their subscribers which promote an awareness of their community with editorial dedicated to their lifestyles including articles on home, gardening, travel, energy efficiency, recipes and local events. These magazines have been a family tradition for over 60 years and share an unprecedented bond of mutual trust and loyalty with their readers.  

No other group of magazines reaches as deeply into our unique, non-urban market.

The NCM ValueThe NCM Value

Page 9: NCM Presentation 2012

The ResultThe Result