Social Storytelling

Agenda

Social Storytelling Blogging Video

Social Storytelling

Don't do this Choose Your Own

Adventure Write Your Own

Chapter

Benefits

Give People a Chance to Sound Smart

Give People a Chance to Emote

Give People s Sense of Community

= More connection to your organization

Considerations

Is Your Community Ready to Talk About Your Story?

Is Your Organizations Ready for Your Community to Talk About Your Story?

Do You Have a Plan and Resources? Do You Have Appropriate Community Policies?

A Few Storytelling Tools

Blog Podcast Photo Sharing Video

Blogging

Raise Your Hand if You: Know What a Blog Is Read Blogs Have Commented on a Blog Have a Blog

Anatomy of a Blog

Series of Posts One or Multiple

Authors Comments RSS Tags/Topics Blogroll

Big Vision ConsultingRealize your big vision

Be a powerful force for good

• Strategic Consulting• Social Web

Empowerment• Blogging• Podcasting• Career Coaching

www.brittbravo.com

Content

• What goal are you trying achieve?• Who are you writing for?• Who else is writing about the same topics?• What will the tone be?• Who will write it?• What images will you use?

Search for photos with a Creative Commons License

Tools

• Blogger.com• WordPress.com• TypePad• WordPress.org• MovableType.org• MovableType.com

Choosing Your Blogging Tool

• What features and functions do you need?• What is your budget?• What is your technical expertise?• How soon does it need to go up?• What is your “exit plan”?

Blog Management

• Comments: Make it easy and moderate.

• Editing: Keep red pen use to a minimum

• Guidelines: Encourage creativity and consistency.

Generating Community & Traffic

• Read and comment on other blogs• Have a blog roll• Link to other bloggers in your posts• Make commenting easy• Allow subscription by rss and email• Use images and multi-media in posts• Write titles people are searching for

Generating Community & Traffic

• Make it easy to share posts with others• Ask questions• Be opinionated• Host a contest• Participate in carnivals and memes• Invite guest bloggers to participate• Integrate your blog into other social networks

Tracking Tools

• Feedburner• Feedblitz• Google Analytics• Site Meter• StatCounter

• Technorati• Google Alerts• Google Blog Search• Twitter Search• PostRank

Tracking Goals

• What do you want to measure?

• How often do you want to measure it?

Tips

• The best person to blog, is the one who wants to blog.

• Keep a list of “bloggable” topics.

• Write titles people are searching for.

• Lists and how-tos are always popular.

Tips

• Make it easy to subscribe, comment, and share.

• Remember that people skim on the web.

• Include images with every post.

• Don’t sound like you know everything.

Video

Anatomy of a Video

Long Form Short Form (<5 min) Serious Funny Professional Casual

Content

What's your goal? (Not all videos can go viral) Who is your audience? What voice will you use? What content will you produce? How will you sustain it?

Platforms

YouTube is one option: blip.tv vimeo.com current.tv

Livestreaming ustream.tv quik.com

Demo Break!

Title your videos and add descriptive tags Use playlists to group content Use a clear call to action (if appropriate) Determine your user personality, posting schedule,

and comment response strategy

Work the Network

All of your efforts support each other

Use email, the web site, print and earned media to promote your work

Make sure it's shareable so your network can work it too