May - September 2013

DESIGN INTERNPhilips Design, NL.

Feb - July 2012

LIVE PROJECTSStrate Collège, Paris

Ed Hopeewhope@me.com

+44 (0) 7593 330798

I am a passionate and diligent human-centred designer who is driven by exploring design problems which have a great impact on people’s lives. My placement at Philips has given me a firm belief that the importance of design will continue to grow and, more than anything, I want to be at the forefront of that expansion.

Eat Wel.63% of office workers in the UK don’t plan their lunch before entering a food store. Wel is a food product and franchise system which allows consumers to

improve their nutrition and subsequently their productivity with a new, on-the-go, lunchtime experience. Playing on trends of self-quantification and gastroscience, the Wel food system enables users to understand how their meal choices affect

their wellbeing and excites them into making behavioural change.

“Grab & go, speed food and nutritionally beneficial! – what a powerful combination... I would substitute my normal high street cardboard wedge for this!”

The Wel food system uses an ancient rice paper packaging technique and 21st-Century high pressure steam technology to bring utopian modular food out of the imaginary and onto our shelves.

Mark, Chartered Surveyor, London. (Collaborator)