Digital in policy teamsTim LloydHead of digital communications@timolloyd

Carrots and sticks

● better data● more feedback● increased skills - job security?● Civil Service Reform● 340 hours of training: surgeries, dashboards

1:1

And yet...

● I don’t have time● the IT doesn’t work● our audience isn’t online

Digital by stealth

● pilot five policy packs● books, coffee vouchers

and tablets● six weeks of blogging,

feedback, sharingwith teams

Ego, fear, greed

● five more teams listening, analysing, talking to their audience

● another 30+ team leaders signed up● back on the board agenda● a re-energised digital team