ndoa 101 data to relationship
Post on 18-Oct-2014
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Data to Relationship
NDOA 101
Jason: New Models of Engagement
• Bellevue College Foundation– Prospect Research & finding information– Alumni Stories, Event promotions– Future ideas around alumni development
• A Small Change – Fundraising Blog– Value of Building Online Community– Power of Web 2.0
New Models; New Trends
• New kind of philanthropy– Giving is not just for the rich– Financial value to your electronic network
• New kind of engagement– Online “friends”– Advocates for multiple causes– 1 to 1 engagement in a new way– More control in donor engagement
Using Social Media & the Internet
• Engaging your donors– Social media pros
• Finding & learning about your donors– Navigating search– Mining social networks for information
• Some practical applications– Prospect Research– List building– Online competitions and awards
Social Media Pros
Blogging– Number one community development tool– Great hub for social media activity and long-term
conversations (perfect strategic launching point)– Community engagement on their terms
Facebook– Easiest to create and maintain– Lowest user commitment, very widely adopted
Social Media Pros, Cont’d
Twitter– Most viral way to promote your message– Can see the most rapid growth– Multiple strategies and techniques– Has groupies
LinkedIn– Best Networking resources– Finding new/old connections– Incredible for research
Search: Taking a Deeper Look
• Boolean and Google– Bedrock of all search– The value of search
• Twitter Search– Why use search with Twitter
• LinkedIn Search– Navigating your network
Boolean Search & Google
• A Brief Explanation• Navigating Search– donation (“John H.
Doe”|”John and Jane Doe”|”John & Jane Doe”|”Jane & John Doe”) –political
– John site:www.work.com
– 98052– AND or OR
Twitter Search
• Navigation– Near:– AND OR
• The Relationship– 1 to 1– Lists– Search
Get Your Data LinkedIn
• Online networking– 3rd Degree Connections
• Wonderful way to find linkage• Fantastic for building lists• Helpful with prospect research• Stay in touch with donors and volunteers as
they change jobs or get a promotion
LinkedIn Search
LinkedIn Search
• Network Value– Who your connections
know– How to gain access
• Special Terms– Executive– Industry– Region
LinkedIn Profiles
• My profile• Mining Info– Pay attention to
individual descriptions– Current employment
and title
• Extended version of the Facebook info tab
List Building
• Locate unknown community players– Search by industry, number of employees,
location
• Find the right executive and volunteer to follow-up– Helps build an action plan
• LinkedIn has groupies too – better than a cold call
Fundraising
• Grants & Awards– America’s Giving Challenge– Chase Community Giving
• Partners– Firstgiving, GiveZooks, Razoo, Network for Good,
Jolkona Foundation
• Who to Watch– Epic Change, Charity Water (Twestival),
Beth Kanter , Jolkona Foundation (local)
A Few Other Applications
• Volunteering & Board Members– Feature Them– Use their stories
• Operational Asks – Tweeting Urgent Needs
• Media Engagement– Press Releases
Additional Resources
• Search– How to Find Things– Searching for People– Power of Searching
• Prospect Research– Prospecting New & Existing Donors– Prospecting Asking the Right Questions