4th Annual Networking Dinner Reception

Welcome!

Your Host: John Mack

June 4, 2008 * Princeton, NJ

June 4, 2008 4th Annual Networking Dinner Reception

We Thank Our Sponsors

June 4, 2008 4th Annual Networking Dinner Reception

E-mail Subscribers

Opt-in E-mail Subscribers

0

1000

2000

3000

4000

5000

2003 2004 2005 2006 2007

Subscriber AffiliationPharma Vendor

24%

Other Service Providers

19%

Life Sciences

36%

Consultants9%

Other12%

June 4, 2008 4th Annual Networking Dinner Reception

Unique Visitors by Quarter

0

150,000

300,000

450,000

600,000

Q12007

Q22007

Q32007

Q42007

Q12008

Visits, Q1 2008 (Selected Domains)

Other5%

Meetings5% Vendors

3%

News15%

Blog Index*9%

Main18%

Forums45%

Web Portal Visitors

June 4, 2008 4th Annual Networking Dinner Reception

DatumRx Advertorial Case Study– Article in Pharma Marketing News– Pharma Marketing Talk Podcast interview– Preferred listing in Vendor Directory– Dedicated company forum– Write-up on Pharma Marketing Blog

Other promos– Dedicated e-mail blast to opt-in subscribers– Podcast listed in calendars on main site and Forums

All for under $1,500!

High Search Engine Visibility

June 4, 2008 4th Annual Networking Dinner Reception

Multi-Channel Campaigns Increase Your Search Engine Visibility

#3: Post to Forums site

#2, 2a: Pharma Marketing Blog post

#4, 4a: Ad page on main PMN site/post to Forums site

#6: Pharma Marketing Talk podcast

#5: Listing in Vendor Directory (main PMN site)

#7: 3rd party blog site includes links to Ad and podcast!

June 4, 2008 4th Annual Networking Dinner Reception

Topics and Speakers

Blogging: A Giant Leap for Pharma! by Marc Monseau (J&J) and Michael Parks (Centocor).

Marketing to the "Long Tail Physician" Segment by Paul Boidy (ReachMD)

Trends Driving Physician Education and Branded Communications Online by Shaun McIver (StreamLogics)

Life Sciences Profiles of Color by Craig DeLarge (Novo Nordisk)