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NEA CAMPAIGN 2008 THE PATH TO THE PRESIDENCY

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NEA CAMPAIGN 2008. THE PATH TO THE PRESIDENCY. NEA D EPARTMENT OF C AMPAIGNS & E LECTIONS (Staffing as of 10/04/07). Campaigns & Elections Director Karen White. Senior Financial Specialist Ofelia Li. Senior Program Assistant Lisa Robillard. Attorney Peg McCormick. Field Manager - PowerPoint PPT Presentation

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Page 1: NEA CAMPAIGN 2008

NEA CAMPAIGN 2008THE PATH TO THE PRESIDENCY

Page 2: NEA CAMPAIGN 2008

Campaigns & ElectionsDirector

Karen White

PACManager

Amy Kurtz

Special ProjectsGeraldine Ritzel

FundraiserMary Alice Heretick

Senior FundraiserAnne Johnson

Senior AdministrativeAssistant

Torrie Goode

Senior Program Asst.Connie Morris

CampaignsManager

Carrie Pugh

NEA DEPARTMENT OF

CAMPAIGNS & ELECTIONS(Staffing as of 10/04/07)

FieldManager

Thaddeus Daise

FieldManager

Dennis Friel

Member DataElvira Wise Smith

Polling & MemberCommunications

Richard Farfaglia

Ballot MeasureStrategy

Charles Hasse

Web StrategiesCecil Cahoon

Political WriterFelix Perez

Grassroots SpecialistNathan Allen

Grassroots SpecialistJacob Sweeney

Campaigns andElections SpecialistMayrose Wegmann

Senior Program Asst.Vacant

Organization SpecialistNortheast Region

Sue Chase

Organization SpecialistNortheast RegionFrank Grasso

Organization SpecialistSoutheast RegionLee Hedgepeth

Organization SpecialistSoutheast RegionDottie Hubbard

Organization SpecialistMidwest Region

Mary Jane Cobb

Organization SpecialistMidwest RegionTricia Bosak

Senior Program Asst.Deborah Floyd

Organization SpecialistMid-Atlantic RegionScott Anderson

Organization SpecialistMid-Atlantic RegionJames Sledge

Organization SpecialistWest Region

Lisa Nentl-Bloom

Organization SpecialistWest Region

Dominic Padilla

Organization SpecialistPacific Region

Sondra Williams

Organization SpecialistPacific RegionJohn Outcelt

Senior Program Asst.Monica Sauri

Senior FinancialSpecialistOfelia Li

Senior ProgramAssistant

Lisa Robillard

Cyber AssistantVacant

AttorneyPeg McCormick

Page 3: NEA CAMPAIGN 2008

WHAT’S AT STAKE?

• NCLB REAUTHORIZATION• CHILDREN’S HEALTH CARE• EDUCATION FUNDING• GPO-WEP/SOCIAL SECURITY REFORM• PENSION REFORM• SUPREME COURT APPOINTMENTS

Page 4: NEA CAMPAIGN 2008

POLITICAL GOALS

• Help elect a pro-public education President of the United States

• Help protect friendly Congressional incumbents

• Help increase the number of pro-public education members of Congress

• Help elect pro-public education Governors

Page 5: NEA CAMPAIGN 2008

ORGANIZATIONAL GOALS

• High levels of support and turnout for recommended candidates among all voters in NEA households.

• Highly-visible NEA presence on the campaign trail.

• Improved Member volunteer tracking systems

• Increased affiliate capacity:• Significant member to member involvement• Mobilize members at school buildings• Increased involvement of UniServ staff in

campaign activities• Increase number of recurring PAC donors

Page 6: NEA CAMPAIGN 2008

NEA LIKELY PRESIDENTIAL TARGETED PRESIDENTIAL STATES

Page 7: NEA CAMPAIGN 2008

NEA LIKELY PRESIDENTIAL TARGET STATES WITH WATCH LIST STATES

Page 8: NEA CAMPAIGN 2008

Competitive Senate Races

Allard(open)

Sununu

Smith

Landrieu

Coleman

Domenici (open)

Collins

Inhofe

Baucus

Johnson

Hagel (open)

Warner (open)

Stevens

McConnell

Page 9: NEA CAMPAIGN 2008

Competitive Governor’s Races

Gregoire

Blunt

Easley

Daniels

Page 10: NEA CAMPAIGN 2008

Competitive House Races

AL

01

05

04

11

04

04

16

08

10

11

07

0902

05

03

01

02

07

01

19,20,25,29

08

01,15,16,18

04,06,10

22

0808AL

Page 11: NEA CAMPAIGN 2008

All Fifty States- Online access to state voter file data through Catalist.

- Matching of member data to voter files.

- NCEC precinct-level performance data.

- Dedicated national political website with relevant content on NEA issues.

-Building flyers for ESP’s, Teachers, Higher Ed

-Professional campaign research on Presidential nominees

NEA Central Operations

Page 12: NEA CAMPAIGN 2008

• Objective: find and motivate persuadable members, touch base with supporters and ignore opponents.

•Models: Candidate support, Partisanship, Turnout Propensity

Page 13: NEA CAMPAIGN 2008

Targeted States

- Polling of members and other voters in NEA households.

- Microtargeting data to help identify persuadable voters and turnout targets.

- Online tools for tracking member involvement and generating campaign materials.

-Expert consultant teams on member communications (polling, mail, message, targeting)

NEA Central Operations

Page 14: NEA CAMPAIGN 2008

Targeted States

- A paid voter contact program that integrates direct mail, phone, and email communications to members and other voters in NEA households.

- On-site organizers to assist with member mobilization programs.

NEA Central Operations

Page 15: NEA CAMPAIGN 2008

Our program will be:

- Data Driven: Targeting and voter contact plans will be based on research.

- Flexible: We will need to shift resources away from races that are no longer competitive to help win campaigns that break late.

- Collaborative: NEA, state affiliates, and consultant teams will work together, not in isolation, to accomplish campaign goals.

Planning Assumptions

Page 16: NEA CAMPAIGN 2008

TIMELINE

-November to Mid-February: Planning phase

-Staffing, program strategy, resources

Mid-February: The nominee is chosen. Immediate communication to members. Initial surveying of members begins.

-March: Communications to members at buildings about candidates and issues. National Action Day.

Page 17: NEA CAMPAIGN 2008

TIMELINE

-April/May: On-going communication. Recruitment for NEA Summer Program.

-June – August: NEA Summer Organizers mobilize members and voters.

-Post Labor Day: On-going volunteering, member road trips to battleground states.

Page 18: NEA CAMPAIGN 2008

CAMPAIGN 2008

QUESTIONS

COMMENTS

ACCUSATIONS

Page 19: NEA CAMPAIGN 2008

FOR A COPY OF THIS PRESENTATION

[email protected]