nedma seminar: purls of wisdom...how to use personalized urls to build stronger relationships with...
DESCRIPTION
On March 29, 2010, the New England Direct Marketing Association (NEDMA) hosted a monthly seminar to help members learn more about how PURLs work … and smart, new ways you can put them to work for your organization. Alexandra MacAaron, Creative Director & Queen B of B Direct Marketing Communications, will walked us through some of the principles of using PURLs in integrated media, highly-individualized 1:1 marketing. Then, Joan Groleau, Americas Partner Marketing and Global Accounts for Progress Software, explained how her team has implemented an innovative and tremendously successful PURL-based customer communication management solution. Then, Gail Currier, Senior Account Executive at Mercury Print & Mail, walked us through step-by-step instructions on how to create a powerful PURL campaign for your own organization. For more information on upcoming NEDMA events, visit: http://www.nedma.com/eventsTRANSCRIPT
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© 2009 Progress Software CorporationSlide | 1
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© 2009 Progress Software Corporation
Did You Know …
A Marketecture for
Replication and Efficiency
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© 2009 Progress Software Corporation
Click to edit Master title styleDid you know …Marketecture
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© 2009 Progress Software Corporation
Click to edit Master title stylePersonalized URL (PURL): www.campaignname.com/firstlast
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© 2009 Progress Software Corporation
Click to edit Master title stylePURL with Business Card
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© 2009 Progress Software CorporationSlide | 5
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© 2009 Progress Software Corporation
The Conversation …
Communicating with the Channel
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© 2009 Progress Software Corporation
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The Conversation…
Communicating with the Channel
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© 2009 Progress Software Corporation
Partner Program Postcards Based on Growth Stage with link to Web pages
Partner Kit Components
Personalized Letter with link to Web page
Personalized Plaque – Partner Logo not included New Program Brochure
Partner Program Web Pages
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© 2009 Progress Software Corporation
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Partner Activant Solutions, Inc.Adaco Services, Inc.ADP Dealer Services Espana
Partner URLwww.ProgressPartner.com/Activantwww.ProgressPartner.com/Adacowww.ProgressPartner.com/ADPDealerServicesEspana
Partner RepPartner Rep eMail Address
Partner Rep Phone
Joe Mauro [email protected] 916.771.4392Richard Hood [email protected] 781-280-2783Antonio Gimeno [email protected] +34 93 368 99 90
Custom Content based on Growth Stage of
each Partner
Custom URL: progresspartner.com/Adaco
Region Growth StageNorth America - US East Premier Partner