neecom · 8/3/2014 · rfid – display units •expensive cardboard boxes full of product •rfid...
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NEECOM
BAR CODES, RFID, MOBILE COMMERCE AND
THE OBLIGATORY INTERNET OF EVERYTHING
May, 2015
Paula Giovannetti
AIDC 100
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Automatic Identification & Data Capture
AIDC Technologies Include:
• Bar Codes • Magnetic Stripe • Optical Character Recognition • Smart Cards • iButtons • Near Field Communication • RFID • Sensors • Biometrics - Voice and Facial Recognition
• Measure voice box vibrations
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Bar Codes
= = UPC A
UPC E
GS1 DataBar
GS128
Data Matrix
PDF 417
I 2 of 5
QR
Aztec
Maxi Code
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Why AIDC?
1. People make mistakes when they key in data
2. We can’t read your darn handwriting
3. It’s where the data touches the item or person or
event
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“The data is MORE important
than the product.”
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The Information is the Store
• Channels are blending • The store is wherever the data is
• Bricks
• Online
• Mobile
• Internet TV
• Your Car
• Digital Picture Frame
• Your watch
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What is Mobile Commerce?
Mobile Commerce is using your mobile device to
access the Information Store wherever you are!
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Mobile is Personal Retail in Motion
• This is “Information To Go!”
• Mobile Moves • Conversational • Context
• Content • Intent
• Give me a way to act on it.
• I want to buy it • I want to save it
• I want to share it
• Not Business-to-Consumer but Consumer-to-Business
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AIDC Technology Enables Mobile Commerce
• Chips replace mag stripe to convey payment information
• Apple Pay
• eWallet
• UPC codes • The app determines the experience
• Promotions
• Wine pairings
• QR codes • The URL imbedded in the QR
determines the experience
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AIDC Basics: Components
The hardest thing to
explain about AIDC
is how simple it is:
• An AIDC tool is a data entry device.
• AIDC components are Data, Structure, Carrier:
• Data sufficient to uniquely ID the item, location, event, person….
• Prescribed structure to allow machine processing
• Using the appropriate carrier (bar code, RFID chip, etc.) for the job
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Data / Structure / Carrier
Lady’s Summer Shirts (in the US)
Data Unique ID so we can order, track, sell and pay • All Lady’s Shirts from the same supplier could
have the same GTIN (aka UPC)
• Will not reorder
• Price is the same
• Won’t track sales by style, color or size
• Lady’s Shirts get unique GTIN’s based on style,
size and color WHY?
• Next Generation Product Identification
• If I order the one with white buttons on
line I want the one with white buttons.
Structure Global Trade Item Number
In this case a GTIN-12
614141999996
• GS1 Company Prefix
• Unique ID number
• Check Digit
Carrier UPC – A
• Used w/ GTIN-12
• Standardized so it
will read at POS
• Can measure and
verify it for quality
We call it a UPC because that’s the type of bar
code we use, but the data structure is a GTIN.
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Data / Structure / Carrier
Healthcare
Data Something that Uniquely Identifies You • Patient Number
• Patient Number for this hospital stay
Structure One understood by all
systems reading it Speaking of Structure – Did
you notice the date 31/3/83
Carrier Best for the job
Let’s talk about it
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Data / Structure / Carrier
Paula G’s Place to Be Casino – Chip the Chips
Data Something that Uniquely Identifies • The Casino?
• Chip denomination?
• Every single individual chip?
Structure One understood by the
systems reading it
Carrier GS1 Data Bar
Etched Data Matrix
RFID Chip
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The Internet of Things
(Connecting People and Places and Events and a Couple of Things)
One business and two fun applications: 1. RFID / QR and Retail Display Units
2. Sensor Technology and Golf
3. Mobile, Can Bus Microcontrollers and Snowmobiles
Image – Dr. Seuss
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RFID – Display Units
• Expensive cardboard boxes full of product
• RFID Chips in the Display Units report:
• Display leaves supplier; arrives at Retailer DC; delivered to Store
• So far, so good….
• Day 1: Display Unit comes out of back room and sometime later
• Goes back into the back room.
• Day 2: Display Unit comes out of back room and sometime later
• Goes back into the back room.
• Day 3: Display Unit comes out of the back room
• Next “seen” at the cardboard crusher.
• Retailer complains that the promotion was not successful.
• AIDC Solutions
• Continue to track / report movement w/ RFID (you’re busted)
• QR Code takes you to a video which explains when the promotion
starts, where it goes on the store floor and how to put it together.
• Automatic communications with Retailer at the store level
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Sensor Technology and Mobile
The Internet of Things will connect sensors, machines,
information and people. • Sensors in your golf ball, club head, club shaft and on your body
married with information about the golf course, wind speed, and the
hole you are on will tell you what you did wrong. You’ll get a text.
Mine will start “LoL”….
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Title
Text
Snow Mobile-ing
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What I’ve Learned Deploying
Emerging Technology
• When you are trying to deploy something new it competes with the (perceived) next newer thing
• SMS will compete with QR which will compete with NFC
• The carrier isn’t important – create a compelling experience and use them all!
• If you are replace a successful technology with a new technology, ROI is harder to find.
• Don’t assume the users will “figure it out”.
• At some pivotal point you are no longer asking your associates for permission to try this new thing. The decision has been made. You are asking if they want to help make it amazing!
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GTIN SYMBOLS — BARCODES
GTIN = UCC-12
Symbol = UPC-A & UPC-E
Used at POS
GTIN = EAN-13
Symbol = EAN-13
Used at POS
GTIN = EAN/UCC-8
Symbol = EAN-8
Used at POS
GTIN = EAN/UCC-14
Symbol = UCC/EAN-128
Application Identifier = (01)
Indicator Digit = 1
Not approved for POS
GTIN = UCC-12 padded with zeroes
Symbol = ITF-14
Used on Cardboard
No Application Identifier
Not approved for POS
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GS1 DataBar
Omnidirectional
GS1 DataBar Stacked
Omnidirectional
GS1 DataBar
Expanded GS1 DataBar
Expanded Stacked
GS1 DataBar
Truncated GS1 DataBar
Limited
GS1 DataBar
Stacked
DataBar Omni-Directional
Used at POS
Not Used at POS
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Session Description
Bar Codes, RFID, Mobile Commerce and the Obligatory Internet of Everything
This session is about Automatic Identification and Data Capture, a term for data capture technologies that never really caught on. We will cover old fashioned bar codes and new applications for them including mobile commerce. Then a little bit about RFID and sensor technology, aka the Internet of Things, which IS a very popular term, just not a very good one, because it is really about people, places, events and maybe a couple of things. But the dialogue before, during and after will be the best part of the session.