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Music in Advertising

Why Use Music in Advertising?

• Music is Memorable• Gives Brand Consistency• Give a Brand “Personality”• Targets a Specific Audience• Makes an Emotional Connection• It Makes Radio Commercials Stand OUT!

Spinnaker Sound: A creative audio production house producing award-winning radio jingles. Working with radio advertisers, we

create memorable image and branding campaigns in the form of Jingles and Jingle Packages.

To Help Advertisers and their Radio Reps understand how we can contribute to their mutual success, we created…

Then..

MyRadioWorks is Spinnaker’s new program to help radio advertisers Stand OUT! … and gain more awareness and traction from their radio.

We work with you and your rep to develop a new on-air image using custom-designed music.

We’ll write and produce catchy, memorable Jingle Packages that deliver consistency, listener awareness, traffic … … and (most importantly!)

… NEW BUSINESS!

A Quick Tour of Our Facility

“The Gargoyles” Home of Spinnaker Sound and MyRadioWorks

Spinnaker’s “Live” Room

Spinnaker Production: Voiceover

Spinnaker’s Client Lounge

Spinnaker Staff

Jon Rowthorn-Partner Admin/Production

Rice Honeywell-Partner Client Services

Alex Whittaker-Partner C.D./Producer/Music

Richard SeraStaff Composer

Matt Ball Audio Engineer

Creative Is King!

“Study after study have confirmed that Radio Advertising is very effective … and performs even better when more attention is paid to the creative content”

“Radio Ads that utilize GOOD creative have proven to be the most engaging with consumers”Radio Ad Lab Study “Engaging Emotions through Effective Radio Ads”

Jingles Work! Aided by simplicity, catchiness and repetition, Jingles insidiously attach themselves to your cerebral cortex, and nothing can dislodge them, short of having another jingle catch your attention.

What is a Jingle Package?• A “suite” of 5-10 radio commercial templates, built around your

company’s “theme-song”

• They use custom-created catchy words and music, and most importantly, REPETITION; properly-designed to support your new on-air brand.

• Jingle Packages serve as a consistently-branded platform upon which to promote your ongoing messages in the form of branding and offer spots.

• Every Jingle Package “cut” ends with a strong, memorable “Audio Logo”

Benefits of a Jingle Package

• Brand Consistency is Key to top-of-mind awareness• A Jingle Package Gives Your Brand a UNIQUE on-air “personality”• Good Creative Becomes Familiar Faster – Your Radio is Working Harder• Helps Your Company Appear More Established – And More Successful• Lends Greater Flexibility to Your Ongoing Campaigns and Messaging• A Jingle Package Makes Your Company Stand Out On Air –

and Stand OUT from Competitors!

How Can They Help Your Advertising?:

We Create Jingles… and Happy Customers!

The effectiveness of our radio campaigns has increased dramatically since we started working with Spinnaker Sound. Their truly professional approach, attention to detail and commitment to creative excellence have given our radio spots the breakthrough quality we were looking for. In our market they’ve helped us raise the bar of our promotional efforts and given a a definite lift to our sales results. Their work has been met with rave reviews and positive reaction from staff and customers alike.Randy Holyk – Manager, Advertising and Communications, Canadian Automobile Association, Manitoba

“This is the kind of stuff you’re getting known for, Well Done. We’re proud to play it.”Mark Rogers – General Sales Manager, Jim Pattison Broadcast Group, Vancouver, BC

“Our results were with radio were great in due, in large part to Spinnaker Sound”Lisa Wise – Marketing Director, Swimco Swimwear

“I’m extremely happy to be working with Spinnaker Sound. Their production quality is second-to-none. My sense is that their work on our campaigns directly impacted sales and I plan to use their services again… (and again!) in the future. The team at Spinnaker is hard working, connected the best voice talent in Vancouver, diligent and very easy to talk to. More than anything, they deliver top-quality ads that make our brand stand out because they never take the attitude that “good.. is good enough” If you’re looking for people who take the time to understand your brand and who work extremely hard to make you happy, work with Spinnaker Sound. I recommend them without a single reservation.”Mark Majewski – National Marketing Director, Nando’s Restaurants, Canada

Why Spinnaker Sound?

• Big Market Creative and Production at Small Market Prices • We’re Specialists in Radio Production – It’s In Our DNA!• We’ve Delivered over 1000 Jingles and Radio Spots• We’ve Won Local, Regional and National Awards• We Own our State-of-the-Art, Client-Friendly Facility

• We Work WITH you …and NEVER Bill Until You’re Completely Happy

A Few Good Reasons:

What are the Steps to Creating a Jingle Package?

• Schedule a Creative Conference.• We start with lyrics, writing a piece that captures your brand.• Submit lyrics for your approval – tweak as required.• Write and produce original music as discussed.• Submit “demo” theme song with words and music for approval.• On approval of rough music mix, we’ll book the singers and sessions.• Deliver your “Company Theme Song” for approval.• On full-sing approval, we cut the master into 5-10 edits.• Deliver Final Mixes to You and the Station’s Production Department.

Spinnaker Sound

“Why Buy a Jin-gle … A-ny Where Else??”

For more information on Spinnaker’s “MyRadioWorks” program Click: http://www.myradioworks.com

To book a no-obligation meeting or conference call:

Call Rice at:

(Toll Free) 1-888-774-6623 ext 103

rice@spinnakersound.com