needs ascertainment findings
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Needs Ascertainment Findings. Primarily a reactive system built on a rescue model Lots of parenting education / little community organizing Lots of family supports / little tackling of oppty structures - PowerPoint PPT PresentationTRANSCRIPT
Needs Ascertainment Findings
Primarily a reactive system built on a rescue model
Lots of parenting education / little community organizing
Lots of family supports / little tackling of oppty structures
Lots of targeted services / little targeting of structural racism, economic & power arrangementsMany programs are silo-ed, underfunded and
overwhelmedLack a high - visibility conceptual
framework
A Documentary Series and Public
Engagement Campaign
Linking Early Child Health and Development
to a Healthier, More Prosperous and More
Equitable America
Major FundingW.K. Kellogg Foundation
The California EndowmentU.S. Centers for Disease Control
Additional FundingBlue Cross Blue Shield of MN
Foundation
Strong Children
Strong Communities
Change the Conversation A tool toward making a nurturing child ecology the birthright of every infant in the United States
• Widen the locus of public debate
• Make differential opportunity structures visible
• About ‘us’ not ‘them’
• Incite passion and impel urgency• Communicate possibility; envision a truly child and
family friendly nation
The Raising of AmericaFor National PBS Broadcast and Video Release | 2014
A 6-part Documentary Series How a strong start for all our kids leads not only to better individual outcomes, but also a healthier, safer, more prosperous and equitable nation.
A Companion WebsiteWith interactives, discussion guides, action toolkits, video clips and other resources
A National Public Engagement Campaign To reframe the debate about what we as a society can—and should—do to ensure every infant a strong start.
THE DOCUMENTARY SERIES
Opening 60 min. episode:THE RAISING OF AMERICA
Plus five 30 min. companion episodes: DNA IS NOT DESTINY: How the Outside Gets Under the Skin
OUR WE CRAZY ABOUT OUR KIDS? The Cost/Benefit Equation WOUNDED PLACES: Confronting Childhood PTSD in America’s
Shell-shocked Cities
ONCE UPON A TIME: When Childcare for All Wasn’t Just a Fairytale
STRESSING OUT THE POOR? Building Community Resilience
Babies don’t ‘remember’Genes are usPre-natal careParents make ‘right’ or
‘wrong’ choices Impairment (‘bad’ kids)Poverty reflects a
population deficit or ‘lack’
RaceNothing we can do
The outside gets under the skin
What surrounds us shapes us
Life-course approachAdversity and the squeeze
on parents(Mal)adaptation (Injured
kids)Poverty and inequality
reflect exploitationRacism / racializationShared fates; smart
investments bring individual and societal benefits
Widening the Lens Old Model The Emerging Story
Widening the Lens
The larger social ecology of human development
If early experiences and environments literally shape the architecture of the developing brain, then…
What shapes those environments?
And why are they so patterned by class and race?
THE RAISING OF AMERICA
What is a ‘Rough Cut? Some scenes still to be filmedWriting and editing still awkwardPacing – too fast or slowNarrator is temporaryMusic is temporary No sound mixGraphics / animation placeholdersMissing scenes!
The Campaign will help educators, providers, advocates, organizers, public officials and community members use the
documentary series and online tools to build the groundwork for bold and
transformative childhood policy and systems changes needed to provide all our
infants a strong start.
The Public Engagement Campaign
Using vs. Watching
Advance dialogue within child health and development circles
Spotlight promising practices, innovative projects and progressive initiatives
Build cross-sectoral alliances with stakeholders from other sectors (e.g. racial justice, business, the religious community, affordable housing and community development, corrections, regional equity, etc.)
Engage elected officials and the policy community.
200+ Campaign Partners
Association of Maternal and Child Health Programs
California State LibrariesCenter for the Study of Social PolicyChildren’s Hospital AssociationsNational Association of CCHealth OfficialsNational Healthy Start Association
Campaign Timeline
Work-in-progress screenings (March – Aug)Sneak Preview Launch Events (Sept – Nov)PBS Broadcast & Twitter Launch Party
(Oct/Nov)Screening events (November onward)
Internally; Workshops; Conferences Dialogue and mobilize partners and allies Build new alliances Town hall meetings & Public events Media engagement
Official Companion Website
Video clips Discover
What do babies remember? The squeeze on parents and caregivers Why, when we know so much, do we do so little?
Discussion GuidesInteractivesAction ToolkitConnect Up! databaseDownloadable resources
The success of The Raising of America will ultimately be measured by how effectively it can be used to intervene in public debate
and advance the efforts of organizations that have long worked to tackle inequities and
benefit all children in the U.S.
How can your foundation use the series?
Larry AdelmanProject Director & Executive Producer
Rachel Poulain, MPHDirector of Public Engagement &
Associate [email protected]
Produced by: California Newsreel with Vital PicturesVideo Release and PBS Broadcast: 2014
www.RaisingofAmerica.orgwww.facebook.com/raisingofamerica
EXTRA SLIDES FROM BRAINTRUST PRESENTATION
THE OPENING HOUR-LONG SHOW: Widening the Lens
The outside gets under the skinWhat surrounds us shapes usLife-course approachAdversity and the squeeze on ParentsAdaptation narrativePoverty and inequality reflects exploitationShared fates; smart investments bring
individual and societal benefits
GETTING STARTEDwww.raisingofamerica.org
The Raising of America
“Evidence is rarely if ever sufficient by itself to catalyze political action.
“In political terms, what might be at least as
crucial as the evidence itself is the ‘story’ in which it is embedded.”
- World Health Organization’s (WHO) Commission on the Social Determinants of
Health