neely adkins - social rules
DESCRIPTION
The things that nobody likes, but everyone needs. We'll discuss how having a set of rules in place will help guide how your brand, community managers, employees and affiliates perform on social media.TRANSCRIPT
RULES
GUIDELINES
POLICIESSTANDARDS
BEST PRACTICES
LAWS
RECOMMENDATIONS
PRINCIPLES HOW-TOs
MORALSDIRECTIONS
NO-NOs
@neelyadkins
rules: who needs ‘em?
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BRANDS
COMMUNITY MANAGERS
EMPLOYEES
AFFILIATES
brands: how you talk
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RULE: YOUR BRAND IS NOT A PERSON, DO NOT TRY TO TALK LIKE ONE
brands: how you talk
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DIRECTION:PROVIDE RELEVENT, ENGAGING
CONTENT THAT MIXES AUDIENCE INTERESTS WITH BRAND GOALS
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@neelyadkins
brands: how you talk
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RULE: KEEP REALISTIC EXPECTATIONS
EXPECTATIONS
DISSAPOINTMENT
REALITY
brands: how you talk
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COMMUNITY MANAGER
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COMMUNITY MANAGERS
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RECOMMENDATION: ESTABLISH COMMUNITY
GUIDELINES THAT COINCIDE WITH RESOURCES
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COMMUNITY MANAGERS
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BEST PRACTICE:LOOK LIKE A DUCK
YOUR FANS SEE A BRAND AND EXPECT A FAST, ACCURATE ANSWER
YOUR CM IS IN CONTACT WITH:- MARKETING- SALES- CUSTOMER
SERVICE- LEGAL- HR
THROUGH A FAST PROCESS TO FIND THE RIGHT ANSWER
COMMUNITY MANAGERS
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POLICY:ALLOW THE GOOD AND THE BAD,
BUT NOT THE UGLY
COMMUNITY MANAGERS
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NEED A LIST OF BAD WORDS?SEND ME A TWEET
COMMUNITY MANAGERS
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HOW TO:NOT BE AFRAID TO
ADDRESS YOUR CRITICS
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IMAGINE IF YOUR COMPANY HAD MORE THAN JUST ONE PERSON ON ITS PAYROLL THAT COULD EFFECTIVELY REPRESENT YOUR BRAND ON SOCIAL MEDIA…
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EMPLOYEES
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POLICY:EMPLOYEE ADVOCACY PROGRAMS REQUIRE
ACCOUNTABILITY
EMPLOYEES
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NEED AN EMPLOYEE ADVOCATE STRATEGY?
SEND ME A TWEET
EMPLOYEES
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REVIEW SOCIAL PROFILES PRIOR TO HIRING
TEACH EMPLOYEES THE POWER THEIR SOCIAL
MEDIA ACTIVITY HAS ON THEIR BRAND
EMPLOYEES
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YOUR THOUGHTS MAY BE YOUR OWN…
BUT YOUR JOB IS NOT!
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WHO ARE MY AFFILIATES?
- CONTRACTORS- SERVICE PROVIDERS- VENDORS- DISTRIBUTORS- CLIENTS
AFFILIATES
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NO-NO:MANAGE THE RELATIONSHIP
WITH AFFILIATES TO ENSURE STRATEGIC
MESSAGING
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PLEASE FOLLOW MY PAGES:
FB.COM/AMWAYUSFB.COM/ARTISTRYUSFB.COM/NUTRILITEUS
@AMWAYUS@NUTRILITEHEALTH@ARTISTRYBEAUTY
@AMWAYUS ON INSTAGRAM
AND ASK ME QUESTIONS ABOUT THEM:FB.COM/NEELYADKINS
THANK YOU!