negative seo - how to protect your site
DESCRIPTION
My deck from Reload's Slideshow Friday about Negative SEO and how to protect your site. Credits to the owners of the images used in this presentation. All images used are copyrighted and for learning purposes only.TRANSCRIPT
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Black Hat White Hat
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Idea of numbers Idea of value
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But suddenly it all changes when…
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Link Exchange Schemes
Spammed Forums & Directories
Blog Link Networks
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Since Google’s recent algorithmic change is targeted at lowering the rankings of sites that use black hat techniques, some webmasters are worried.
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What if a competitor tries to reduce my website's ranking by buying links on spam sites or porn sites that point to my domain?
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Is Negative SEO a real threat?
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Preventing it is much easier than fixing it.
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Carefully monitor your Google Webmaster tools account.
Preventing Link Spam and Negative SEO#1
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Preventing Link Spam and Negative SEO#2
Protect your best backlinks
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Check for duplicate content
Preventing Link Spam and Negative SEO#3
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Monitor your social mentions
Preventing Link Spam and Negative SEO#4
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Preventing Link Spam and Negative SEO#4
Set up Google Alerts for your business
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Don’t be a victim of your own SEO strategies
Preventing Link Spam and Negative SEO#5
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Don’t make enemies online
Preventing Link Spam and Negative SEO#6
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What if you’re already infected with the virus?
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How will you Combat Negative SEO Against Your Website
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Combat Negative SEO#1
Create a list with the backlinks you should remove
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Combat Negative SEO#1
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Combat Negative SEO#2
Try to remove the toxic links
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Combat Negative SEO#2
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SHOW ME THE MONEY!!!
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Combat Negative SEO#2
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Combat Negative SEO#3
Create a Disavow List
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@jesevangelista
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AMA