1

A

REPORT ON

ADVERTISEMENT IN HEALTH CARE(MAGAZINE, DAINIK BHASAKR, JAIPUR)

BYNEHA KEDIA

(JAIPURIA INSTITUTE OF MANAGEMENT JAIPUR)

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PREFACE

The PGDM programmed is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programmed provides students with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.Training is an integral part of PGDM and each and every student has to undergo the training of for 2 months in a company and then prepare a project report on the same after the completion of training.During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is best teacher”.

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ACKNOWLEDGEMENT

I would like to express my sincere gratitude to my Mentor, Mrs. Chitra Singh, Manager-Special Project, Dainik Bhaskar, Jaipur. For his constant support and mentorship throughout the project despite of his busy schedule.

The unrelenting advice from all the seniors in office, especially Mr. Rajeev , Marketing Manager,and Mr. Siddharth Singh(asst,manager-Ad) played a pivotal role in the completion of my project.

Last but not the least; I would like to record my deepest sense of gratitude to all marketing team working in this project and my friends for their support and constant encouragement.

Thank YouNeha Kedia

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Table of Contents

CHAPTER PAGE NO.

1. PREFACE 3

2. ACKNOWLEDGEMENT 4

3. ABSTRACT 7

4. ABOUT COMPANY

History of D.B Corp

8

5. BCG MODEL 12

6. HISTORY OF DAINIK

BHASKAR

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7. COMPANY PROFILE 18

8. OBJECTIVE OF THE TRAINING 22

9. RESEARCH METHODOLGY 23

10. MAJOR FINDINGS 28

11. CONCLUSIONS 39

12. ANNEXURE 40

13. BIBLIOGRAPHY 42

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INDEX OF FIGURES

TABLE NO. DESCRIPTION PAGE NO.

9.1 Frequency Distribution of target

customers in Jaipur.

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10.1 % OF Drs from different zonal 2810.2 No. of Drs. Give and don’t give 2910.3 %OF Drs. Give and don’t give in

east zone30

10.4 %OF Drs. Give and don’t give in west zone

31

10.5 %OF Drs. Give and don’t give in north zone

32

10.6 %OF Drs. Give and don’t give in south zone

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10.7 % of Drs give listing, add , and both

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Abstract

Advertisement is one of the most important tool of marketing. For this project our main

purpose of the study is to get the as much listing as possible with advertisements. For this

I visited the doctors and hospitals of the city. Later on we also identify and analyze the

perception of doctors towards the health care magazine.

Purpose of this project is to understand the doctors perception towards Health care

magazine and to know their opinion about the determinants of image of Dainik Bhaskar.

Today India is standing on the threshold of revolution and witnessing a great change in

its health care industry.

Although health industry has existed in our country for centuries but it is only the recent

past that it is witnessing such a tremendous growth .This has become possible due to

large number of global players flocking to Indian shores for business expansion as India

is the second fastest growing economy in the world and third largest economy in terms of

GDP. Western markets are suffering from saturation point. So they are Recognizing

potential Indian market to serve. Combination of many factors has made India the top

destination for many global business players. It is a dire need of an hour to understand the

consumer behavior and knowing its opinion about the Determinants of image of a Dainik

Bhaskar which can lead to their success.

At todays time there is so many hospitals and doctors at Jaipur city. And there is so many

directories like yellow pages and other directories but there is no special directory or

magazine that give proper information about the doctors and hospitals according to zonal

or area. Dainik bahskar now introducing a new health care magazine that is fully health

care based and it is devided in 4 zonal to Jaipur.

So this project has its worth this time.

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History of D B Corp.

D B Corp Ltd. is engaged in printing and publication of Newspaper in three languages across 11 states, in Radio Business with "My FM" Radio station in 7 states and 17 cities along with strong web presence in India. Only media house to enjoy leadership at multiple states, in multiple languages and with well diversified readership. 'Dainik Bhaskar', the flagship Newspaper brand is established since 1958.

DB Corp Ltd firmly believes in this growth and have been working along with it and focusing on all such markets which we call as "The Real Indian".

D B Corp Ltd. is present in 8 states in Hindi Market and 1 Union Territory. Besides we are also present in 2 states in Gujarati language in Gujarat and Maharashtra.

D B Corp is the only Newspaper Group which has presence in 10 states and 1 Union territory, in 3 different languages namely Hindi, Gujarati and English.

D B Corp Ltd. is one of the leading print media companies in India, publishing 7 newspapers, 48 newspaper editions and 128 sub-editions in three languages (Hindi, Gujarati and English) in 11 states in India.

Flagship newspapers of D B Corp is , Dainik Bhaskar (in hindi), Divya Bhaskar and Saureahtra Samachar(in Gujarati), have a combined average daily readership of 15.5 million readers, making us one of the most widely read newspaper groups in India with presence in Madhya Pradesh, Chattisgarh, Rajasthan, Haryana, Punjab, Chandigarh, Himachal Pradesh, Uttrakhand, Delhi, Gujarat and Maharashtra.

Due to unique launch ability, it has become no.1 from the date of our Launch in almost all places.

Flag Ship Hindi Paper "Dainik Bhaskar" is present in 9 states with 27 editions as per the following list

Dainik Bhaskar

S.N. State NameEditions name

S.N. State NameEditions name

1Madhya Pradesh

Bhopal 14   Udaipur

2   Indore 15   Kota

3   Ujjain 16   Nagour

4   Sagar 17   Pali

5   Ratlam 18 Chandigarh Chandigarh

6 Chattisgarh Raipur 19 Himachal Shimla

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Pradesh

7   Jagdalpur 20 Uttrakhand Dehradun

8   Bhiali 21 Haryana Panipat

9   Bilaspur 22   Hissar

10 Rajasthan Jaipur 23   Faridabad

11   Ajmer 24 New DelhiNational Ed. Delhi

12   Jodhpur 25 Punjab Amritsar

13   Bikaner 26 Jalandhar

      27 Ludhiana

Gujarati News paper "Divya Bhaskar" is largest Circulated Newspaper of Gujarat and is present in 2 states with 8 editions; as per the following chart:

Divya Bhaskar

S.N. State Name Editions name

1 Gujarat Ahmedabad

2   Rajkot

3   Jamnagar

4   Surat

5   Baroda

6   Bhavnagar

7   Bhuj

8 Maharashtra Mumbai

Our other News Paper Brands are Business Bhaskar which is present in 5 states with 7 Editions as per the below chart:

Business Bhaskar

S.N. State Name Editions name

1 Madhya Pradesh Bhopal

2   Indore

3 Chattisgarh Raipur

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4 Haryana Panipat

5 Punjab Jalandhar

6   Ludhiana

7 New Delhi Delhi

D B Corp Ltd. also Publishes English Newspaper "DNA" on a Franchisee basis from Ahmedabad, Surat and Jaipur .

It also Publishes Compact Newspaper "DB Star" from Bhopal, Indore and Jodhpur.

D B Corp Ltd. also publishes Largest Daily Newspaper of Saurashtra " Saurashtra Samachar".

D B Corp Ltd. also publishes Compact Newspaper "D B Gold" from Surat city.

D B Corp Ltd. also publishes Magazines , which are as below:

Aha Zindag Bal Bhaskar Lakshya

Young Bhaskar

The group has a strong presence in the Radio segment, with 17 stations across 7 states of India under the Brand Name - MYFM. IMCL a group company- controls all the portals-

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Coverage :

24% of Indian urban Population resides.

11 states with 48 editions and 128 district editions.

Hindi daily ‘Dainik Bhaskar’ is present in 9 states with 27 editions.

Gujarati Newspaper ‘Divya Bhaskar’ is present in Gujarat and Maharashtra with 7

editions.

Business daily ‘Business Bhaskar’ is present in 5 states with 7 editions. And

franchisee edition of DNA in English is present in 2 states with 2 editions.

Consistency & Growth

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REVENUE GROWTH(Rs In Mns)

The BCG Model:-

The BCG matrix method is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long term value creation, a company should have a portfolio of products that contains both high growth products in need of cash inputs and low growth products that generate lot of cash. It has two dimensions: market share and market growth. The basic idea behind it is that bigger the market share a product has or the faster the product’s market grows the better it is for the company.

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Placing products in the BCG matrix result in four categories in a portfolio of a company:

Question Mark : (high growth, low market share) - Have worst cash characteristics of all, because of high demand and low

returns due to low market share.Eg:- Business Bhaskar, IMCL, DNA

Star: (high growth, high market share)-use large amount of cash and are leaders in the business.-frequently roughly in balance on net cash flows.Eg:- My FM, Sanskar Valley, City Bhaskar

. Cash Cows: (low growth, high market share)-if the corporate generates stable/constant income and their market share is high then it comes under Cash Cows.

For Dainik Bhaskar =, Dainik Bhaskar(in hindi), Divya Bhaskar and Saureahtra Samachar(in Gujarati)

. Dogs: (low growth, low market share)-deliver cash, otherwise liquidate

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-those corporate/company who can write off easily without regard to competitive consequence of pulling out of a market are known as Dog.Eg:- Market buzz, she magazine

Milestones in journey to the top

• 1983 - Launch of Dainik Bhaskar Indore.

• 1993 - Diversification into Oil Extraction and Refining.

• 1996 - Launch Dainik Bhaskar in Jaipur.

• 1996 - Diversification into Textiles.

• 1998 - Launch of Bhaskar TV.

• 2000 - Dainik Bhaskar Chandigarh and Haryana.

• 2003 - Divya Bhaskar Launched in Ahmedabad , Gujarat.

• 2004 - Divya Bhaskar Surat & Baroda , Mumbai & Rajkot.

• 2004 – Launch of Sun City.

• 2004 - Divya Bhaskar New York and Toronto edition launched

• 2005 - Launch of DNA in Mumbai.

• 2006 - Aha! Zindagi Gujarat Launched.

• 2006 - MY FM Launch in Jaipur.

• 2006 - Launch in Punjab

• 2007 – Launch of “ Young Bhaskar Magazine”

• 2008 – A financial hindi news paper has launched in Bhopal and Indore.

• 2009 – Education Plus

• 2010 – Business Bhaskar has launched in Jaipur

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HISTORY OF DAINIK BHASKAR

Dainik Bhaskar is a Hindi-language daily newspaper of India published by D B Corp Ltd.

Dainik Bhaskar was first published in Bhopal and Gwalior of the central province in 1956

to fulfill the need for a Hindi language daily, by the name Subah

Savere in Bhopal and Good Morning India in Gwalior in year 1957, and later it was

renamed as Bhaskar Samachar . In 1958, it was renamed as Dainik Bhaskar.

EXPANSION OF BHASKAR

After a great success in Madhya Pradesh as Naiduniya, in 1995, Dainik Bhaskar decide

to expand outside MP, and identified Jaipur as there new market for higher potential.

Dainik Bhaskar's target was to enter Jaipur as No. 2 newspaper (in terms of circulation)

on Day 1, with 50,000 copies. . When Dainik Bhaskar's first launch outside MP in Jaipur

on 19 December 1996, it entered the market as No. 1 newspaper with 172,347 copies.

Rajasthan Patrika, the former No. 1, had a circulation of just 100,000 copies at that time.

Dainik Bhaskar's second launch outside MP happened in Chandigarh in May 2000: it

entered the market as No. 1 with 69,000 copies. At that time, theEnglish

language newspapers in Chandigarh outsold the Hindi newspapers by six times, with The

Tribune as the leader (50,000 copies). Dainik Bhaskar's survey found that people in

Chandigarh preferred English newspapers because of better quality. As a result, the

newspaper concentrated on design, and incorporated the local Chandigarh dialect in the

design, mixing Hindi and English.

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In June 2000, Dainik Bhaskar entered Haryana, again as No. 1 on first day, with 271,000

copies.

For its fourth launch outside MP, Dainik Bhaskar identified Ahmedabad, Gujarat as the

city with highest potential. It surveyed 12,00,000 households, with a team of 1050

surveyors, 64 supervisors, 16 zonal managers and 4 divisional managers. The surveyors

were gathered largely through posters at colleges and word-of-mouth publicity, instead of

expensive print and TV advertisements. Nearly 40-50% of the surveyors were later

absorbed in Dainik Bhaskar or Divya Bhaskar, while the rest were given a certificate of

appreciation. The team was trained to reach out to 8 lakh households in Ahmedabad and

4 lakh households in adjoining districts, in a time span of 40 days. The newspaper was

launched in Ahmedabad on 23 June 2003, under the name Divya Bhaskar, as No. 1 with

452,000 copies (a world record). Within 15 months, it entered two more cities of

Gujarat: Surat and Vadodara .To counter the Bhaskar's group's threat, the leading

Gujarati newspapers came up with color pages, price reductions and several high-value

customer offers. However, by 2009, Divya Bhaskar became the largest circulated

Gujarati daily with 11.5 copies.

In 1996, Dainik Bhaskar had a circulation of 350,000 copies in Madhya Pradesh (MP).

By 2004, this figure rose by more than 1000% to become 3.5 million in six states

(including 2.5 million in Hindi and 1.2 million copies of Divya Bhaskar in Gujarati). In

2006, it was launched at Amritsar and Jalandhar simultaneously, with 178,000 copies.

Delhi, Madhya-Pradesh, Rajasthan, Chattisgarh, Himachal-Pradesh

Pradesh Punjab, Haryana, Chandigarh, Uttar Pradesh, Maharashtra and Gujarat.

The company launched English newspaper DNA in Mumbai in 2004 in partnership with

the Zee Group. 

DNA is today published from Mumbai, Bangalore, Pune, Ahmedabad and Jaipur. DNA

is the second largest broadsheet newspaper of Mumbai, as per Indian Readership survey

( IRS R2 09).

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Some of the step taken by the company for promotion:

Use direct marketing to establish a leadership position from day one. Mind the gap

Dainik Bhaskar group use this for all there projects. There is a gap between the entrepreneur's perception of the market requirements and the actual market needs. This gap may actually be quite minor and inconsequential from the management's view-point but it can make a huge difference in the way customers perceive the product. Bridging this gap then becomes essential to win customer trust.

They belive that instead of designing the newspaper and then hoping to generate sales, we involve the customers, collect their requirements, their suggestions and then design the project accordingly. This strategy has made the difference between success and failure in many instances

Pricing against the market

Pricing is ultimately the entrepreneur's decision based on the market affordability and the

nature of his product. In the newspaper industry, pricing plays a huge role, but we have

realised that pricing is not a standalone element. Quality is as important in deter-mining

success. Customers will never accept average quality; they want value addition in their

product. They expect their rupee to go the extra mile and give them the best quality.

Flexibility is key

Systems and plans are essential but they should be flexible enough to undergo a last

minute change. Otherwise they become a bottleneck. This was done during the

Ahmedabad launch. They had initially planned two city supplements for Ahmedabad as

Ahmedabad is a city of 5mn readers. One edition would cover eastern Ahmedabad and

the other the west, thereby providing more local news. So they planned processes to

accommodate two editions. But a reader survey revealed that though readers residing in

the eastern suburb may not frequently travel to the west, they like to be up-to-date on

happenings in the western part of the city and stay connected with their social circle

residing there. Acceding to market demands we they to combine the editions and make

the necessary changes in systems.

Nothing comes cheap

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For facing the competition in new market , if necessary they set new plant. The extra

investment was made because market demanded that. Now they contemplating investing

in the latest printing process where editorial material transfers straight from the computer

to the plate, without going for positives. This saves about fifteen minutes time. For any

success there is some cost.

Customer feedback

Company first conduct a survey, get customer feedback, and get advertisers' feedback,

then works. And they incorporated customer needs in their plan. Recently in two markets

the competition started a price war by slashing prices. In one market they reduced the

cover price and doubled numbers but in the other one they grew the numbers without the

price slash. This is what company done after survey the market.

COMPANY PROFILE

Headquarters Delhi Area, India

Industry Newspapers

Type Privately Held

Status Operating

Company Size 2,500 employees

Founded 1957

Website http://www.bhaskar.com

Common Job Titles

Manager 10%Reporter 9%Sub Editor 7%Journalist 5%Subeditor 4%

Top Schools Unknown 35%Kendriya Vidyalaya 5%Barkatullah Vishwavidyalaya

4%

Devi Ahilya Vishwavidyalaya

4%

Univ. of Rajasthan 4%

Median Age 30 years

Median Tenure 2 years

Gender Male 87%

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Female 13%

• .

DAINIK BHASKAR OFFICES

Ahmedabad office

19

Indore office

20

Jaipuroffice

Sirhind office

21

Hamira

OBJECTIVES OF THE TRAINING

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1. To help create such a tool to in Healthcare industry that will benefit both the provider as well as the one who seeks the service at any given time.

2. To get as much listings as possible with advertisements.

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RESEARCH METHODOLOGY

RESEARCH PROBLEM

To identify and access the factors which influence doctors towards the

advertisement.

RESEARCH DESIGN

Descriptive in nature as variables are known to us.

Variables of the Research

Magazine distributed free of cost

Brand image of Bhaskar Group

Wide range of Advertisement

Location

Form fill by doctors

• Dear Sir/Madam, Date: ______________

• Dainik Bhaskar invites your participation in ‘Healthcare’ magazine cum a handy directory.

• To be a part of the listing, kindly fill the following:

• Name of the Doctor/Proprietor

• __________________________________________________

• Name of the Firm

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• Category under listing of- choose from the following:

– Hospitals & Nursing Homes

– Labs & Diagnostic Centres

– Specialists and Specialty Clinics

– 24 hour medical stores

– Blood Banks

– Emergency services

– Alternate Medicine: Homeopathic, Ayurvedic, Biochemic, etc. treatment centres

• Full Address

• __________________________________________________

• __________________________________________________

• Tel. Nos.

• Landline: __________________________________________

• Mobile: ____________________________________________

• Fax: __________________________________________

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• Email: ________________________________________

• Authorized Signatory: ____________________

SAMPLING TECHNIQUE

Convenience sampling with probability

SAMPLE SIZE

300

DATA TYPE

Secondary data.

Secondary data has been collected from the Medical directory, Internet, articles published

in magazines, newspapers, by personal contact and by the guidance from senior officials

etc.

INSTRUMENT OF DATA COLLECTION

Questionnaire

Telephonic calling

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RESEARCH PROCESS

Forward Linkage:- As in this project early stages of the project had influence

design of the later stages. As in this project selection of the sample size and the

process through which data has collected paved the way for the findings of the

later stage/objectives and this has been done by calling the doctors and take prior

appointment. And then collection is done and form was filled.

Editing Once the field work has been completed then data processing generally

done through editing. In this project editing involves checking the data collection

forms for omission, legibility and consistency in classification. And then these

data were transfer in excel sheet.

Sampling Method:-

Firstly Jaipur was divided in four zonal ( east, west, north and south). And

then the doctors were picked according to data of doctors which we have.

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Frequency Percent

Valid East 69 23 West 72 24 North 81 27 South 78 26 Total 300 100.0

Fig 9.1 FREQUENCY DISTRIBUTION OF TARGETED CUSTOMERS OF

JAIPUR

Sample Size: Samples of 300 doctors were visited .The general sample consisted of

doctors who give appointment when call was made.

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Time frame: Study was conducted in the month of May- June 2010 from 8.00 am to

9.00 pm for meeting the doctors.

City: - Jaipur

METHOD USE FOR COLLECTING DATA

1. Calls was made to all doctors taking there contact number for Medical

Directory.

2. Prior appointment was taken from those who are interested.

3. Doctors were visited as per the given time.

4. I have visited 300 doctors and convence them for the listing and

advertisement.

5. Doctors were not willing to meet between 2 p.m to 4 p.m. so I have to meet

them either in morning or evening at there home, clinic or hospital.

6. Questionaire was filled by those who had given listing or Advertisement.

LIMITATIONS OF THE RESEARCH:

The study was restricted to Jaipur city only.

The research was based only on secondary collection of data.

The research was dependant on the information provided by the respondents who

were very reluctant in providing right information and often provides carelessly

and results are drawn out by only these information. So, sometimes all effort

might fail to find the right result.

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As associated with every project, time and money were the major limitations with

project.

MAJOR FINDINGS

1 Number of customers from different areas in Jaipur

As I already told that Jaipur was divided in four zonal.

Frequency Percent

Valid East 69 23 West 72 24 North 81 27 South 78 26 Total 300 100.0

Number of doctors from different zonal in Jaipur

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Chart 10.1 % OF Drs from different zonal

NUMBER OF DOCTORS GIVE AND DON’T GIVE

give Don’t give

East 32 37 West 40 32 North 47 34 South 44 34 Total 163 137

Table 10.2 no. of Drs give and don’t give

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23%

24%27%

26%

east

west

north

south

Chart 10.2 No. of Drs. Give and don’t give

2. ZONAL WISE DIVISION OF DOCTORS

EAST ZONE

Total doctorsGive listing

or add.Dnt give listing or

add

6932

37

TABLE 10.3 NO. OF Drs. Give and don’t give in east zone

32

Chart 10.3 %OF Drs. Give and don’t give in east zone

WEST ZONE

Total doctorsGive listing

or add.Dnt give listing or

add

72 40 32

TABLE 10.4 NO. OF Drs. Give and don’t give in west zone

33

Chart 10.4 %OF Drs. Give and don’t give in west zone

NORTH ZONE

Total doctorsGive listing

or add.Dnt give listing or

add

81 47 34

TABLE 10.5 NO. OF Drs. Give and don’t give in north zone

34

Chart 10.5 %OF Drs. Give and don’t give in north zone

SOUTH ZONE

Total doctorsGive listing

or add.Dnt give listing or

add

78 44 34

TABLE 10.6 NO. OF Drs. Give and don’t give in south zone

35

Chart 10.6 %OF Drs. Give and don’t give in south zone

NUMBER OF CUSTOMER GIVE ADVERTISEMENT, LISTING AND BOTH

LISTING advertise

mentBoth listing and add Total

160 24 163 21

Table 10.7 No. of Drs give listing, add , and both

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Chart 10.7 % of Drs give listing, add , and both

LIST OF THE DOCTORS WHO GIVE LISTING

s no name of the doctor name of the firm     

1 Vipin verma T P Health Center ( fat reduction)

2 R B Goyel giraj goyal Eye hospital and research sansthan

3 Vivek Pareek A H pharmaceuticals

4 rajaram agarwal neuroligist

5 Dr, arun sharma thar hospital

6 Kaisalh chandr choudhary Triveni medicals & provision store

7 Omender Ratnu ratnu Ent hospital

8 Dr, manisha ratnu ratnu Ent hospital

9 Dr.neeti ratnu ratnu Ent hospital

10 Dr. ashok kumar khatri EAR lobe clinic

11 Dr.sandeep arora Preeti maternity and general hospital

12 Dr.devender jain sexual medicine and skin diesese

13 dr.devender jain hypno theraphy, reiki, spiratual

14 Dr. S P bhargava Anuj chamsa ghar and clinic

15 Shree pharma retail pvt.ltd medi trust pharmecy

16 Shree pharma retail pvt.ltd medi trust pharmecy

17 yogesh khandelwal18 Dr. naveen saini Naveen fracture and general hospital

19 Dr.naveen sharma Superior diagnostic center

20 Dr. A K jalewa Mittal hospital and research center

21 dr.A k jalewa Mittal hospital and research center

22 Dr.sharmeela jalewa Mittal hospital and research center

23 Dr. arvind sharma Global head and general hospital

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24 Dr.rimmi skekhawat marudhar implant and lazer dentistry center

25 dr. shivraj singh rathore marudhar implant and lazer dentistry center

26 dr.rohit sharswat rajasthan dental and cosmetic centre

27 Dr.MK Gupta Allergy asthama & chest hospital

28 Dr. deepender Mehta magnum diagnstics & research center

29 Dr.amandeep Singh Apex dental hospital

30 Dr.deepak chauhan shri nadaan hospital & hope fertility center

31 Dr.Sudhir khunteta shubh hospital

32 Dr.surgical world and body fitness medical equipment, instruments, wheel chair

33 Dr.seema munjal K C munjal memorial diagnostic centre

34 Dr.praveen manglunia saket hospital

35 Dr.atal soni pragati orthopadic hospital

36 Dr.shubash singhmaharao shekhaji aurvedic central research institute, jaipur

37 Dr.Rashni saraswat sharda homeophetic clinic and research centre

38 Dr.jolly arorajollu hospital, appolo information centre and appolo telemedicine

39 Dr.ashok dingra holistic fitness centre

40 Dr,rahul jainpanchamrit (aurvedic, naturopathy, accupressure & yoga centre)

41 Dr. bhawana agarwal clinique & rejuvenation

42 Dr.chaturvedi chandra shekhar S K soni & soni hospital

43 Dr.chandresh arora (pt.) bhatia hospital

44 Dr. mukesh sharma EYE

45 Dr. nitin sharma VCL dental clinic

46 Dr. zafar M rafique meditech peathy lab & sonography centre

47 Dr.Ashok agarwal aadarsh hospital and clinic

48 Dr. supriya ghiya ghiya hospital

49 Mr. C.k.ggupta komal medical & provision store

50 Dr, sanjay arya Dr. arya's dental hospital

51 Dr.chandra shakher sharma Rajasthan hospital & Gastroenterology

52 Dr. Guru prasad gupta gutpa fractures clinic & spine centre

53 Dr. rakesh kedawat star women & general hospital

54 Dr. sandeep vijay puru eye hospital

55 Dr.narendra guglaniDr. guglani centre for advance dental treatment dental clinic

56 Dr.jawahar bakhru prakash mother and child hospital

57 Dr.gopal khandelwal shree hospital

58 Dr.ajay kabra shree child care clinic

59 Dr.O S solomon Solomon hospital

60 Dr.suresh gupta SDM hospital.

61 Saket patodia Yes Diagnostics

62 Dr.Anamika Papriwal phychological counseller centre

63 Dr.Ajay kumar gupta sexual heatth care and research centre

64 Dr.Upendra Singh Nirvan Nirvan's Dental Clinic

65 Dr.G L sharma Jaipur Heart Institute

66 Dr.Ajay sharma fortis escorts hospital jaipur

67 Dr. Renu Ratnu Ummed singh sushila devi memorial

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68 Dr.Ravinder Kumar Sharma69 Biju Samuel health line diagnostic centre

70 Dr.Pooja Saboo, Dr, rakesh Saboo Pooja hospital

71 Dr.Prabhu singh sahara Sahara Child hospital

72 Vickram GadoraNGHC(pilates power yoga, aerobic fitness centre)

73 sunil sharma play on health club GYM & Cardio section

74 Dr. Puneet goyal Renova skin & lazer clinic

75 Dr.sunil Dhand Dhand Diabetic centre

76 Dr.Atul kashliwal fortis escorts hospital jaipur

77 Dr.lovelish jain Head- neck cancer specialist

78 Dr.abhishek dutt mathur abhishek dental care

79 dr trushar jagawat councelling, urologist concern centre

80 Dr.savita jagawat child phycology guidance

81 Dr.vijay kapoor kapoor hospital & diabetes centre

82 Dr.shivraj singh rathore marudhar hospital

83 Dr.Sanjay bhala Bhala dental implants

84 Dr .jagdish ram sharma ayurveda care centre

85 Dr.Shubhranshu86 Dr.Govind goyal Goyal general hospital

87 Dr.Neeru gupta Neeru Eye hospital

88 Dr. Neeraj saraswat Saraswat dental hospital &implant centre

89 Dr.Prabha saini Dhanvantri hospital & research centre

90 Dr. R.P saini Dhanvantri hospital & research centre

91 Dr.Pratul Tuag Taugi Eye hospital

92 Dr.D.L. SolankiMRS Neni solanki diabetes care,education, training and treatment centre

93 Dr. Devesh Gupta Kerala Ayurveda

94 Dr. Amit Nijhawanspeccialist in drug - deaddiction and child and adolesence problem

95 Dr. Mathur Nijhawan Mahthama gandhi medical college

96 Dr. S.P.Mathur97 Dr. Kmal Aggarwal Homoeopathic Dispensary

98 dr. dinesh Agarwal99 Dr.anita gour genesis fertility centre (specialist & director)

100 Dr.neeraj kumar goyal bhandari hospital jaipur (chief consultant)

101 Dr. anuroop rai Rai speciality Dental Care

102 Dr.Sumita mathur Mathur hospital

103 Dr. arvind kumar sharma Arogyadeep herbal homoeo clinic

104 Acupressure health care system acupressure, magnet, pyramid, sujok items

105 Dr.ritu chauhan (mbbs, ms, gynac & obsto) Shri nidaan hospital & hope fertility centre

106 Dr.raj prabha panagharia sagar hospital- Infertility & ENT centre

107 Dr.rajeev bagarhatta (cardiology) SMS hospital

108 Dr.piyush goyal (radiologist) de, goyal's path lab and imaging centre

109 Dr. prakash chablani (executive director) pardaya memorial hospital

110 Dr. manoj tiwari (BDS) dr. tiwari dental clinic

111 Dr. S N GuptaGupta child and general hospital (derma profile)

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112 Dr. anuj mathur jyoti nursing home pvt.ltd

113 Dr. arun falorfalor eye & phaco surgery centre (eye specialist)

114 Dr.rohit pandya pandya hospital & research centre

115 Dr.subodh sindhu joshi family care hospital

116 Dr. anurag vermani Fortis escorts medical centre

116 Dr. anurag vermani Fortis escorts medical centre

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Dr.manju gupta (consultant obstetrician & hynaecoloyist) ayush hospital

119 Dr.anjali choudhary (dental surgen)smile design & orthodontic (braces) treatment centre

120 Dr. anurag vermani Fortis escorts medical centre

121 Dr.manish k jain (MBBS, MD) shwaas centre

122 Dr.mashavemder jain navkar hospital

123 Dr. dinesh shah Piles clinic & nursing home

124 Dr.rishi lavania lavania dental clinic

125 Dr.sanjay kumar mittal (MD Skin & VD) mittal skin cosmetology clinic

126 vidh balkrishan mishra jagdamba ayurvedic aushdhayalya

127 tagore hospital & research institute tagore hospital & research institute

128 Dr. renuka joshi Dr. renuka diagnostic

129 Dr.neeti ratnu ratnu Ent hospital

130 Dr. ashok kumar khatri EAR lobe clinic

131 Dr.sandeep arora Preeti maternity and general hospital

132 Dr.devender jain sexual medicine and skin diesese

134 Dr. Amit Nijhawan SMS hospital

135 Dr. Mathur Nijhawan de, goyal's path lab and imaging centre

136 Dr. S.P.Mathur pardaya memorial hospital

137 Dr. Kmal Aggarwal Mahthama gandhi medical college

138 Dr.gopal khandelwal139 Dr.ajay kabra Homoeopathic Dispensary

140 Dr.O S solomon rajasthan dental and cosmetic centre

141 Dr.suresh gupta Allergy asthama & chest hospital

142 Vipin verma magnum diagnstics & research center

143 R B Goyel Apex dental hospital

144 Vivek Pareek145 Vipin verma ratnu Ent hospital

146 R B Goyel ratnu Ent hospital

147 Vivek Pareek EAR lobe clinic

148 rajaram agarwal149 Dr. Neeraj saraswat Fortis escorts medical centre

150 Dr.Prabha saini ayush hospital

151 Dr, arun sharmasmile design & orthodontic (braces) treatment centre

152 Kaisalh chandr choudhary Fortis escorts medical centre

153 Omender Ratnu marudhar hospital

154 Dr, manisha ratnu Bhala dental implants

155 Dr.neeti ratnu

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156 Dr.Ravinder Kumar Sharma A H pharmaceuticals

157 Biju Samuel neuroligist

158 Dr.Pooja Saboo, Dr, rakesh Saboo thar hospital

159 Dr.Prabhu singh sahara160 Vickram Gadora rajasthan dental and cosmetic centre

161 Dr. R.P saini Allergy asthama & chest hospital

162 Dr.Pratul Tuag magnum diagnstics & research center

163 Dr.D.L. Solanki Apex dental hospital

Conclusion

1. To create a magazine cum directory that provides simple browsing material along with contacts of medical services in different parts of the town. Creating a magazine that can be browsed for reading material and retained for the contact information.

2. Approx. 54% of doctors of Jaipur give listing and advertisement for magazine.

3. 27% of listing is given by doctors of North, 26% by doctors of south, 24% by west and 23% by doctor of east zone.

4. After visiting doctors I come up with some of the reasons that why most of the doctors are not interested

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in giving listing and advertisement or only listing not advertisement.Some of the reasons why doctors are less interested in giving:

They find the cost of listing and advertisement very high.

Doctors feel that there is no benefit of giving listing in this magazine. As people don’t see it and even don’t keep it for long.

Some are satisfy with those patients who are coming. They feel that they don’t need any promotion or advertisement.

ANNEXURE

Perposal form

To, Date: …………….………………………....…………………………Jaipur

Sub: Special Magazine on Healthcare

Dainik Bhaskar is a group synonymous with innovation and trend setting. It is our endeavor to explore and help our clients to expand their market with novel ideas. Contributing to this trend, we propose to release a special compilation on the medical sector on 1st July ’10 - Doctors Day!

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The magazine will provide informative reading to Dainik Bhaskar’s wide readership of 9.54 lacs in Jaipur City.

Specifications of the magazine:Size: 25 x 18 cmsNo. of pages: 48 approx.No. of copies: 3.5 lacs approx.Cover Price: Complimentary to all DB households in Jaipur City (Approx. 3.5 lacs)

The magazine will include the following:

Articles on the wide spectrum of the prevalent problems along with a basic know-how on the options of treatment available

Write-ups on some specialty streams and doctors It will convey current information on topics such as: new technology, procedures,

process, available drugs and their contribution in the contemporary market. The magazine will also carry a significant listing and advertisements on the following:

- Hospitals & Nursing Homes- Labs & Diagnostic Centres- Specialists and Specialty Clinics- 24 hour medical stores- Blood Banks- Emergency services- Alternate Medicine: Homeopathic, Ayurvedic, Biochemic, etc. treatment centres

The magazine will cover interesting articles and information on contemporary health Information.

We invite your listing and advertisement, in this Special issue. You may choose to publish advertorial or any ‘Special Story’ of healing.Most of us remember a ‘Wonder Story’ of healing. We propose to offer a Special Story of Cure, to a special client, as an opportunity to connect with our wide readership and highlight the uniqueness of his special treatment and cure. (PAGE 1)

Dear Sir,

 

The rates for Healthcare magazine cum directory are as under:

 

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1. For being a part of the Listing - Rs. 1200/- per entry

 

Index will be compiled under headings as below:

a.       Hospitals & Nursing Homesb.      Labs & Diagnostic Centresc.      Specialists and Specialty Clinicsd.      24 hour medical storese.      Blood Banksf.       Emergency servicesg.      Alternate Medicine: Homeopathic, Ayurvedic, Biochemic, etc. treatment centresh.      Jaipur Map indicating prime Advertisers' location

* Medical Stores are offered a special rate of Rs. 350/- for each entry

 

2. For Fixed Size Ads

a.       Ad Size 5 x 8 = 40 sq. cms Rs. 10,000/- onlyb.      Ad Size 5 x 4 = 20 sq. cms Rs. 5,000/- only

 Attachments:

1. Proposal Letter 2. Form for filling Listing details Kindly contact the following nos. to have the form collected: 99280-78050,   9772201605  P.S. Below are Advertisement Costs for Premium, Full, Half and Quarter pages. Front Inside: Rs. 2.0 lacs Back Page: Rs. 2.25 lacs Back Inside: Rs. 1.75 lacs

 Full Page: Rs. 1.5 lacs Half Page: Rs. 80,000/- Quater Page: Rs. 45,000/-

‘Wonder Story’: Rs. 2.25 lacs Centre Poster Spread/ Centre Spread: 5.5 / 3.5 lacs(PAGE 2)

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BIBLIOGRAPHY

MEDICAL DIRECTORY

www.google.com

www.dbcorp.com

www.dainikbhskar.com

Yellow pages

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