neighborhood america crma social media presentation
Post on 21-Oct-2014
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DESCRIPTION
Neighborhood America\'s Social CRM solution overview presented at Customer Relationship Management Association, Atlanta Chapter\'s breakfast meeting on "Social Media 3.0: The New Corporate Responsibility."TRANSCRIPT
Our Enterprise Social Computing Solutions are Designed with Purpose in Mind
1.866.591.6837 or Text "ELAvate" to 247365
Social CRMSocial CRM
Judy Mod, Partner Alliance DirectorJudy Mod, Partner Alliance Director
June 17, 2009June 17, 2009
Leading Provider of Leading Provider of Enterprise Social Software Since 1999Enterprise Social Software Since 1999
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From Government to Enterprises...From Government to Enterprises...We Move Markets We Move Markets
Social Networking for the EnterpriseSocial Networking for the Enterprise
It’s about leveraging your network assets that already exist.
Connect with them to create a value network
Customers
Employees
Partners
Stakeholders
Content
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‘‘Social’ Benefits can Extend Throughout Social’ Benefits can Extend Throughout Your EnterpriseYour Enterprise
Media relations
SEO
Brand building
Lead generation
Crisis management
Thought leadership
Lead generation
Direct sales revenue
Advertising revenue
Partner networks
Thought leadership
Retention
Loyalty
Crisis management
Share best practices
Product vision
R&D
Focus groups
Prod lifecycle mgmt
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Social CRMSocial CRM
CRM“CRM is a philosophy & a business strategy, supported by a technology platform, business rules, processes & social characteristics…
Paul Greenberg, author of “CRM at the Speed of Light”Paul Greenberg, author of “CRM at the Speed of Light”
SocialSocial
“…“…designed to designed to engageengage the customer in a collaborative the customer in a collaborative conversationconversation in order to provide mutually beneficial value in order to provide mutually beneficial value in a trusted &in a trusted & transparent business environmenttransparent business environment. . It’s the It’s the company’s response to the customer’s ownership of the company’s response to the customer’s ownership of the conversation.”conversation.”
Integrating Social with CRMIntegrating Social with CRM
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Tapping Customers – and Attracting New Tapping Customers – and Attracting New Prospects – For New Ideas and InsightsProspects – For New Ideas and Insights
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Call Customers to ActionCall Customers to Action
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Expand CRM with New ProspectsExpand CRM with New Prospects
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Community Interaction Feeds CRMCommunity Interaction Feeds CRM
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Focus Money and Research HERE
Social CRM: Closing the LoopSocial CRM: Closing the Loop
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Thank YouThank You
12Judy Mod, 678-366-4696, [email protected]