neil morley (akrapovič)*: akrapovic. from the race track to route 66. entering the harley davidson...
TRANSCRIPT
![Page 1: Neil Morley (Akrapovič)*: Akrapovic. From the Race Track to Route 66. Entering the Harley Davidson market [53. marketinški fokus]](https://reader034.vdocument.in/reader034/viewer/2022052602/55a21f561a28ab35368b45c0/html5/thumbnails/1.jpg)
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From Racetrack to Route 66
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20 Years
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Four Business Units
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Company Vision
Leadership in exhaust system solutions and excellence in innovative titanium technology
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+500cc EU and USA motorcycle sales 45% down 2008-10
Sports and street motorcycle sales even harder hit
Strong growing emerging markets in Southern Hemisphere
Large untapped Custom and Scooter markets for Akrapovic
Motorcycle Market
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Competitive Environment
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Design - Power - Sound
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Unique, Deeply Resonant Sound
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Sportster, Touring, Softail and Dyna models
85% of Harley Range
covered at launch
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Launch Plan
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One Concept Bike - The Morsus
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One Photo-Shoot
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Media Reaction
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Consumer Communication
Fifteen major Harley European and US events Six major awards
Microsite www.akrapovic-custom.com
Catalogs, POS and Customer Magazine
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Distributor Marketing
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Results/What We Learnt
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Next….
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