neiman marcus fashion show
TRANSCRIPT
INTRODUCTION
Worldwide Leader in Trendy Designer Wear
Mr. Marcus’ history of helping out our community inspired us to start our new campaign
Campaign to ensure our local Dallas Children have adequate clothing for back to school
Help to alleviate parents of the rising education costs Ensure that kids will have proper clothing for the colder months Prevent Bullying Build Confidence Boost Grades
POVERTY IN DALLAS “The Census Bureau study findings
in 2011 ranked Texas as 6th
highest in the nation with 17.3
percent”
Economically disadvantaged
children make up nearly 78 percent
of the district's enrollment this year,
closely trailing the Dallas school
district, which has an 84 percent
poverty rate.
Irving Homeless students at the end
of 2008-09 school year: 1,005
“socioeconomic factors such as family income, neighborhood poverty, parental education levels, and parental occupation are more significant in explaining differences in educational achievement than traditional factors such as race, ethnicity, and immigrant status.”
WE ARE PROPOSING…
Hosting a Fashion Show Asking the top tier InCircle credit card holders to
consider donating points earned to our organization for us to convert to cash
A week long in-store campaign where 2% of gross profit will be donated to Keeping Kids Dressed for Success
WE ARE PROPOSING…
Hosting a fashion show Attendees InCircle Points Donation Date 2% Gross profit donation and Clothing drive
Our partners Big Brothers Big Sisters Boys and Girls Club of America
FASHION SHOW FUNDRAISER
SAVE THE DATE Neiman Marcus will host
a fashion show To raise donations to help
the under-privileged kids
May 21, 2014 Invite loyal upscale customers
to attend the event via e-mail
June 21, 2014 Fashion Show event featuring
the next season’s latest fashion
FUNDS
• InCircle credits point donated Credit card holders
• Fashion show tickets sold Most loyal customers
• Sponsorship fees 10 companies
• 1-week sales proceeds campaign - 2% gross profit will be donated
Fashion Show 2 Percent sales, clothing donation
05/15/2014-08/01/2014
Planning
05/15-05/17 Talk to the Neiman Marcus CEO about the project.
05/17-05/29 1. Create flyer/invitation for the fashion show2. Give it to the customers of the Neiman Marcus members.
Put our clothing-drive boxes in every Neiman Marcus store.
05/30-06/10 1. Train staffs 2. decorate the show site.
Train staffs
06/11-06/20 1. Remind our customers via email2. Ask companies to put their ads.3. Advertise the fashion show, donation event by putting ad in all the Neiman Marcus stores.
Advertise the 2% donation event
6/21/2013
07/06-07/15
Fashion Show 1. Pick up donation clothes from Stores2. Give donation to the non-profit organizations
Timetable for the event
RESOURCES
Fashion show Fliers/ advertisements in stores Staffing for the event Physical facilities Insurance Clothing Security Other miscellaneous
BENEFITS
Raise awareness for poverty among Neiman Marcus customers Community
Social benefits Relieve financial burdens to low-income families Collaboration with non-profit organizations Students will gain confidence at school
Donations Estimated donations = $754,433.22 Clothing to non-profit organization partners
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Budget
IncomeCredit Card Points Conversion to Cash
($75,000)
Sponsorship Advertisement Revenue
($20,000)
2% of Gross Profit for one Week
($644,725.42)
Fashion Show Ticket Sales($30,000)
ExpensesFashion Cost
($2,810)
Donation Cost($5,192)
Physical Facilities($5,100)
Advertising($5,000)
15
Budget
Total
Income
Expenses
Profits
769,725.42
(15,292.00)
754,433.42