nekuda dm medical wearable design - march 2014

NEKUDA DM I PROPRIETARY I 2014 I 1 © ALL RIGHTS RESERVED NEKUDA DM 2014

MEDICAL WEARABLES DESIGN PERSPECTIVE


DESIGN

APPROACH NEKUDA


Nekuda is a full turnkey product development firm. Driven by a multi-disciplinary team of product design, engineering & business innovation experts.

ABOUT NEKUDA

WHO WE ARE


IM500 > ALTEC LANSING

TARGO > ELBIT SYSTEMS NO!NO! > RADIANCY

CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN

TDK> MINI CUBE 2012

VULCAN > ELBIT SYSTEM

TOOL BOX LINE > STANLEY WASTE MANAGEMENT > VILEDA

BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION

COOL BAR > KETER GARDENING

PRIMO > STRAUSS WATER FAMILY > STRAUSS WATER

EMATRIX > SYNERON

AIRGENT > PERFACTION

CAPABILITIES ABOUT NEKUDA


IM500 > ALTEC LANSING

TARGO > ELBIT SYSTEMS NO!NO! > RADIANCY

CHARGING STATION > BETTER PLACE STOP & POSE > ULTRAGEN

TDK> MINI CUBE 2012

VULCAN > ELBIT SYSTEM

TOOL BOX LINE > STANLEY WASTE MANAGEMENT > VILEDA COOL BAR > KETER GARDENING

PRIMO > STRAUSS WATER FAMILY > STRAUSS WATER

EMATRIX > SYNERON

AIRGENT > PERFACTION

BUSINESS DESIGN ENGINEERING DEVELOPMENT PRODUCTION

CAPABILITIES ABOUT NEKUDA


INTERNET OF THINGS

DEFINITION

Google Glass

The Internet of Things (IoT) refers to uniquely identifiable objects and their virtual representations in an Internet-like structure. (Wikipedia)


INTERNET OF THINGS

MEGA TREND

A range of product categories, all evolving within the IoT mega trend.

Wearable's M2M Quantified Self Mobile App- Cessories Smart Homes Asset Tracking Biometric Telemedicine Smart Cities Sensor Clouds E-tail…

Google contact lens glucometer


INTERNET OF THINGS

NEST EXAMPLE

The IoT trend is epitomized by the Nest. A connected thermostat & fire alarm, acquired by Google for $3.2B.

Image of Nest


INTERNET OF THINGS

COST SIZE & POWER DRIVERS

Wearables & IoT is driven by continuous cost, size & power consumption reduction of connected sensors, generating value through disruption of traditional product categories.

Fitbit Image of Fitbit


INTERNET OF THINGS

WEARABLES

A vision generating much excitement today, even though for each solution in development the challenges are not trivial.

Mimo Baby Monitor


INTERNET OF THINGS

CHALLENGE

The key challenge for new IoT products is to go beyond hype & overcome barriers into market.

Pebble


JAWBONE CASE IoT CASE STUDY

Hardware, keeping sensors reliably close yet fitting different body sizes comfortably remains a major challenge.


JAWBONE (1st Gen) CASE IoT CASE STUDY

http://www.engadget.com/2012/11/13/jawbone-up-2012/

Even the biggest companies find themselves dealing with product challenges, even refunding for failing products on market.














JAWBONE (1st Gen) CASE IoT CASE STUDY


A realistic and risk-mitigating process to market includes limited product trials, and allows for improvements of hardware & software.














USER CENTERED

HARVARD BUSINESS REVIEW – REALITY CHECK


USER CENTERED



USER CENTERED

REALITY CHECK


INTERNET OF THINGS

BEST PRACTICE

The best wearable solutions are focusing on the users’ goals & defining the product & technology as the means to that goal.

Fitbit


INTERNET OF THINGS

USER AT CENTER

Balancing the user and technology; Identifying key touch points and meaningful moments & respecting today’s users barriers to adoption.

Image of Nest App


INTERNET OF THINGS

UX OF LIFE

Actually, Internet of Things is neither about internet nor about things; How can we transform future IoT to User Experiences of Life (UXoL)?


Who

When

How

What

FRAMING WEARABLES NEKUDA IoT

Larklife


Who

When

How

What

Who are they? How do they live? What do they value? Do they adopt new things? What products & brands are in their lives?

Our future users

When does the solution fit into their life? When is the moment & In what context will the users value it most?

Their Journey

How do we deliver the value? What tech can deliver best? How to reduce development complexity? How can we mitigate the risk?

Our Delivery

What is our value proposition to our users? Why should they prefer over current & foreseen competition?

Our Promises

Larklife

FRAMING WEARABLES NEKUDA IoT


USER

USECASE

PERCEPTION

INTEGRATED

MEDICAL WEARABLES NEKUDA


NEKUDA METHODOLOGY for WEARABLES NEKUDA

Especially in Medical Devices & Apps eco-systems, a methodology fitting problem to solution, and integrating regulation roadmap before system design, adds value & reduces risk.


IoT FRAMING AS PROBLEM & SOLUTION FITTING ABOUT NEKUDA

Especially in Medical Devices & Apps eco-systems, a methodology fitting problem to solution, and integrating regulation roadmap before system design, adds value & reduces risk.


User

360° SERVICES NEKUDA IoT

Tech & System

Product Design

UX Apps & Interfaces

BizDev

Program Mgmt

Fitbit


User

Tech & System

Product Design


BizDev

Program Mgmt


User & Use case

1.User/buyer profiling 2.Stakeholder mapping 3.User research 4.Needs discovery 5.Journey mapping 6.Lifestyle & brand Touch point

mapping 7.Concept validation research

with users

Fitbit


User


Tech & System

Product Design


BizDev

Program Mgmt

Product Design & Development

1.Product definition 2.Costing & pricing 3.Product positioning 4.Industrial design 5.Design on Brand 6.Mechanical design 7.Functional Engineering 8.Design for manufacturing (DFM) 9.Design to cost 10.Transfer to production

System & Technology

1.CTO 2.Electronic System Architecture 3.Hardware design, layout,

production 4.HW Component selection &

sourcing 5.Component sourcing 6.Proof of concept design &

execution Apps, UX & interfaces

1.UI architecture & flow 2.Wire-framing 3.Branded UX 4.GUI design 5.Mobile, web & embedded

interfaces 6.Gestures & NUI

Fitbit


User


Tech & System

Product Design


BizDev

Program Mgmt Program Management

1.Turnkey project Mgmt 2.Project planning, budgeting,

execution 3.Sub-contractor Mgmt 4.CTO, Software, Algo & hardware

Mgmt 5.R&D risk planning 6.QA/QC planning 7.Test & control plan 8.Proof of concept definition &

running

Business Development

1.Pitch design 2.Supplier evaluation & contract

support 3.Business models 4.Market sizing & opportunity

framing 5.Investor meetings 6.Due diligence

Fitbit


NEKUDA IoT

UX OF LIFE

When we approach designing a new IoT solution, we are not only choosing technology and features; we are defining how our users will experience their life with our solution.


THANK YOU.