nelli lähteenmäki: what if health market was a movie series?
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Työterveyspäivät 2014TRANSCRIPT
TYÖTERVEYSPÄIVÄT
Nelli Lähteenmäki CEO & Co Founder, Health Puzzle
@nellieliina
WHAT IF HEALTH MARKET WAS A MOVIE SERIES?
CONVENTIONAL WISDOM
CONVENTIONAL WISDOM
CONVENTIONAL WISDOM
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
DAWN OF DATA
CONVENTIONAL WISDOM
DAWN OF DATA
RISE OF THE ACTIONATOR
RISE OF THE ACTIONATOR
?
Current WELLBEING
MOTIVATION to change
RISE OF THE ACTIONATOR
We’ve failed, so we expect to fail.
Changing your lifestyle is difficult. In fact, 9 in 10 fail
How well people stick to their goal over time Percent
71% 64% 50%
46% 51%
17% 16% 4%
2 weeks 4 weeks 3 months 6 months
100%
Day 0
Why do we fail?
We take too big of a bite at once
Our resolutions are not concrete
We focus on being, not doing Changing your lifestyle should be built around doing concrete, simple actions that feel effortless, even fun
• People who made an explicit resolution to change - likely to have, on average, higher intrinsic motivation – yet almost 30% of them fail within 2 weeks!
• People with similar goals (e.g. lose weight) but no formal resolution - results are dismal – changing your lifestyle is not easy
SOURCE: University of Scranton, The New York Times “Be It Resolved”, Caroline Arnold: “Small Move, Big Change”
RISE OF THE ACTIONATOR
MICRO- ACTION
RISE OF THE ACTIONATOR
ACTIONS FOR YOUR LIFE
RISE OF THE ACTIONATOR
CONVENTIONAL WISDOM
DAWN OF DATA
RISE OF THE ACTIONATOR
EMERGENCE OF STANDARDS
EMERGENCE OF STANDARDS
EMERGENCE OF STANDARDS
CONVENTIONAL WISDOM
DAWN OF DATA
RISE OF THE ACTIONATOR
RETURN OF HEALTH CARE
EMERGENCE OF STANDARDS
RETURN OF HEALTH CARE
RETURN OF HEALTH CARE
KIITOS!
Nelli Lähteenmäki CEO & Co Founder, Health Puzzle
@nellieliina