nemo communications sample of work
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A sample of work from Nemo CommunicationsTRANSCRIPT
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Nemo Communicationssample of work...
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Overview of experience...
- Budgeting- Advertising campaign planning - print and web- Event planning- Event sponsorship- Magazine publishing- Press relations- Website content- Team management- Problem solving- Design and print management- Diving and water sports tourism- Live theatre and comedy PR & marketing
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- 3 year advertising campaign for Egyptian Tourist Authority (ETA)/Chamber of Diving and Watersports (CDWS)- 21 diving publications across 14 countries in 11 languages- negotiation and planning of campaigns- design and delivery of ads (twelve designs per year)
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Campaign included added extras, eg- advertorials (supplied and designed by CDWS)- branded maps- branded dive guides
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Web marketing- campaigns with key dive portals in UK, Italy, Germany and Russia- use of branded features / advertorials to promote the Red Sea and the work of the organisation- monitoring of forums, message boards and set up of social networking pages (Facebook and Twitter)
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Dive showsEvent planning
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Dive shows, year 1Dive (UK), Boot (Germany), Golden Dolphin (Russia), LIDS (UK)main photo: presentation by award winning underwater photographer Alex Mustard
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Dive shows, year 2Dive (UK), Salon de la Plongee (France) Boot (Germany), Golden Dolphin (Russia), LIDS (UK), MIDE (Malaysia)main photo: 220m2 stand at Boot show, Germany, top: Russia, middle: Malaysia bottom: France
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Dive shows, year 3Dive (UK), Salon de la Plongee (France) Boot (Germany), Golden Dolphin (Russia), LIDS (UK), Big Scuba (UK)main photo: France, top: Germany, middle: UK (LIDS) bottom: UK (Big Scuba)
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My role regarding the shows:- booking of space- sign up of members as show partners- collection of money from show partners- budgeting for shows- negotiation of sponsorship deals- liaise with ETA country office over invoicing and contracts- liaise between members and show organizers over show guide submissions- scheduling of show planning with stand builder- layout planning with stand builder- design of all graphics on behalf of partners on the stand- delivery of correct graphics to stand builder to deadline- production of necessary promotional printed materials- scheduling of meetings with journalists- supervision of stand build- attendance of shows and briefing of promotional staff
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Dive show sponsorshipEgypt has been the ‘country of honour’ at shows in UK, Russia and France, increasing the branding opportunitiesmain photo: France, top: UK (Big Scuba), middle: UK (Big Scuba) bottom: Russia
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BLUE magazinethe official magazine for diving and watersports in the Red SeaSponsored by the Egyptian Tourist Authority
Magazine publishingphoto: Kat Rowe, ad salesMary Gleeson, design and publishingCharlotte Boan, Editor
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BLUE magazine- launched in June 2009 - 9 issues published (9 online, 4 printed editions)
responsible for:- design of layout and publishing- budgeting- ad sales (issues 1 - 7)
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BLUE magazine - special editions for non-English speaking markets- German, Russian, French
responsible for:- design of layout and publishing- budgeting- securing translators
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Public relations
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- writing of press releases (both stories and news)- planning of press trips from diving publications- destination features and features on work of CDWS- crisis management
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Development of environmental campaigns:- Capture the Catcher (2010) - to put a stop to illegal fishing - End Dolphin Captivity (2011) - to show that European tourists do not want to visit Dolphinariums- Stop Fishing In Ras Mohammed (2011) - online petition to reverse a governor’s decree that allowed fishing in
the national park for a period of 8 weeks during spawning season.
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Website- Key player in development of content for phase I
of www.cdws.travel- Updating of dynamic pages on website (listings,
news, press releases)
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Brochure design and print management- Layout design- Acquisition of print quotations
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Book DesignUnderwater Photography For BeginnnersBy Maria MunnWinner of Book Of The Year, Diver Magazine 2010176 pages
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Other relevant experience
Tour marketing and / or PR of UK tours:
- Return to the Forbidden Planet- Five Guys Named Mo- Ross Noble- Ardal O’Hanlon- West Side Story- Crazy For You- Rent- Tommy Tiernan- From A Jack To A King
Assisted on marketing for West End productions of:
- Tommy- Chicago
Festival press office manager:
- Pleasance Theatre Edinburgh (3 festivals)
Venue marketing & PR- Publicity assistant Orchard Theatre,
Dartford (900 seats)
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Volvo Ocean Race, 2011-12Marketing and Brand Manager- Responsible for all branding materials
used to create the ‘race village’ at all stopovers (10 countries)
- production of all promotional materials used to promote this edition of the Race including leaflets and programmes
- production of all commercial materials used for host port procurement process for 2014-15 edition of the race including printed and digital editions
- liaison with stopovers to formulate successful marketing campaign to promote the race in advance of and during the stopover
- development and management of membership scheme of fans of the race
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© Nemo Communications 2012✉ [email protected]☎ + 44 7717 384363